JP2002092022A - Server and advertisement providing method and program storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve effects on the costs of advertisements on a Web page, and to perform an advertisement providing service corresponding to a relatively large number of advertisers with limited advertisement exclusive spaces. SOLUTION: The hobby and taste information of a registered user is accepted form the registered user, and stored in a customer DB 414, and a Web page file group 417 including files for advertisements to be carried on a Web page is prepared. Also, the category of each advertisement is managed by an advertisement management table 420. A respective user advertisement processing program module 418 assigns the advertisements among a plurality of advertisements to the registered user based on the hobby and taste information. When the registered user performs access to the Web page, a Web page processing program module 413 selects the contents of the file group of the advertisements assigned to the registered user, and integrates them in the Web page, and transmits it to the registered user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to the World Wide Web (WWW or Wen) used on the Internet.
The present invention relates to the system b), and more particularly to a service for displaying advertisement information suitable for individual viewers on a Web page displayed on a web browser.

[0002]

2. Description of the Related Art The Internet WWW system is:
It is a treasure trove of a wide variety of information, and it is extremely convenient because various necessary information can be obtained while staying at a company or home using a search function or the like. In recent years, Compaq has been used in mobile phones such as i-mode (a trademark of NTT DOCOMO, Inc.)
t A mobile phone equipped with a WWW browser capable of browsing HTML also has an Internet connection function, and can access the Web anywhere in a range where radio waves can reach.

In some Web pages, for example, pages of a portal site or a search service site, a space dedicated to advertisement is secured, and a signboard-type display advertisement called a so-called banner advertisement is displayed here. What is a portal site?
In general, it refers to the first place where an Internet user launches a Web browser and accesses it, and provides attractive contents and abundant services. Since a large number of viewers browse the Web page of such a site, an advertisement effect is generated by displaying a signboard there. In particular, due to the characteristics of the Web page, by setting a link to the Web page of the advertiser from the advertisement image and the like in addition to the advertisement effect of the banner advertisement itself, a viewer who is interested in the advertisement can be further increased. You can lead to a site that provides detailed information.

[0004]

SUMMARY OF THE INVENTION However, Web
The space dedicated to advertising on the page is limited, and if there are many advertisers who want to, the demands of all advertisers cannot be met. On the other hand, even if the same advertisement is presented to all the registered users, some of those viewers have no interest in the content of the advertisement. Therefore, the rate at which a viewer is interested in seeing a banner advertisement and clicking on the banner advertisement to visit an advertiser's Web site is not so high. When the amount charged for an advertisement is determined in accordance with the number of times a Web page on which a banner advertisement is displayed on a user's browser (this one time is called a page view), a page by a viewer who is not interested in the advertisement The more views, the lower the cost-effectiveness of advertising.

The present invention has been made under such a background, and has as its object to provide a server and a service providing an advertisement providing service capable of improving the cost-effectiveness of advertisement on a Web page. It is to provide a method and a program storage medium.

Another object of the present invention is to provide a server, a service providing method, and a program storage medium for providing an advertisement providing service capable of dealing with a relatively large number of advertisers with a limited space dedicated to advertisement.

[0007]

The server according to the present invention comprises:
A server for providing individual advertisements to individual registered users on a specific Web page, the server comprising: a file group constituting the Web page and a file group constituting a plurality of advertisements to be posted on the Web page. Web to store
Page file group storage means, the registered user's hobbies and
Personal information storage means for storing personal information including preference information, and an advertisement for allocating one or more of the plurality of advertisements to each of the registered users based on hobbies and preference information of the registered users Allocating means, when the registered user accesses the Web page, incorporates the contents of the file group of the advertisement allocated to the registered user into at least one file constituting the Web page and transmits the file to the registered user And a Web page processing unit for performing the processing.

As described above, an advertisement is individually assigned to each registered user based on the hobby / taste information, and when the registered user accesses a Web page,
The advertisement posted on page b is dynamically changed only for the registered user. As a result, it is possible to provide an advertisement in a field in which the user is likely to be interested or in need, thereby improving the cost-effectiveness of the advertisement.

[0009] The hobby / taste information of the registered user is, for example, a genre code indicating a genre to which the hobby / taste belongs. The server further comprises an advertisement management means for assigning a genre code to each advertisement. The allocating means can allocate an advertisement to each registered user based on the hobby / taste information of the registered user and a genre code of the advertisement. As a result, various hobbies and
Preference information can be handled in a unified manner, and processing at the time of advertisement assignment becomes easy.

[0010] When a plurality of advertisements are assigned to a registered user and all of the plurality of advertisements cannot be placed in the advertisement area on the Web page, a plurality of advertisements are placed in one advertisement area. May be posted in a time-sharing manner. This is, for example, every time the registered user accesses the Web page, the advertisement to be posted is switched or the registered user
This can be done by switching the advertisement to be posted with the passage of time at the time of one access to page b.

Further, according to the present invention, there is provided an advertisement providing method for providing individual advertisements to individual registered users on a specific Web page, and a computer program for executing the same. A hobby / taste information receiving step to be received from a user; an advertisement allocating step of allocating an advertisement to the registered user based on the registered user's hobby / taste information among the plurality of advertisements; At the time of access, incorporating a content of an advertisement file group assigned to the registered user into at least one file constituting the Web page, and transmitting the web page to the registered user. And

[0012]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 shows a configuration example of the entire system according to an embodiment of the present invention. In the present specification, the “system” refers to a logical collection of a plurality of devices, and it does not matter whether the devices of each configuration are in the same housing.

In this embodiment, a portable information terminal (hereinafter, referred to as a portable information terminal)
PDA (Personal Digital Assistant) 10
Is connected to the Internet to browse a Web page as an example. However, the present invention is not limited to the use of a PDA.

When connecting the PDA 10 to the Internet, the PDA 10 is connected via a communication adapter 13 to a portable telephone (including a PHS: Personal Handy-phone System) 15 as an existing communication device. The mobile phone 15 has a predetermined base station B
It is connected to the mobile network 161 via S, and further connected to the Internet 400 via the gateway 162.
Here, the Internet connection provider 1 of the carrier
6 is used, an arbitrary Internet connection provider other than the carrier may be used.

The main body of the PDA 10 has a vertically long and substantially rectangular shape such that both sides can be gripped with one hand of an adult standard size, and the display 21 occupies a major part of its surface. A touch pad (invisible) is formed on the upper surface of the display 21. Below the display 21, a hardware key 22 is arranged. The body comes with a stylus or pen (not shown) that can be inserted and stored inside. The user can use the stylus to indicate a position on the touch pad and input handwritten characters and figures. At the top of the main unit, a memory stick (trademark of Sony Corporation), which will be described later, is detachable inside the internal cavity. Although not shown in the figure, a part of a jog dial (described later) is exposed in a concave portion provided on the upper left side surface of the main body. This jog dial is
The DA10 is arranged so that it can be rotated and pressed by bending and extending the thumb of the left hand holding the DA10.

The Internet 400 mainly includes PDs
A plurality of mobile content providers (Web sites) 17 that provide various information providing services for A, and
A client service provider (the entire system is also referred to as a client service server or a portal site server) 18 which functions as a so-called portal site for the portable information terminal in the present embodiment is connected.

The mobile content provider 17 has a router 401, a LAN 402, and a Web server 403 as its main components. Web server 403
Is based on the HTML (Hyper Te
The server provides a client with a document described in a markup language such as xt Markup Language (xt Markup Language).

The client service provider 18 also
Similarly, as its configuration, router 411, LAN 412,
It has a Web server 413 and a customer database 414 (hereinafter, the database is simply abbreviated as DB). The customer DB 414 is a database in which various types of personal information about the user of the PDA 10 are stored in a hard disk drive (HDD). The details of the personal information will be described later. The client service provider 18
There are still other functional units for realizing the present invention, which will be described later.

In the example shown in the figure, the Internet connection provider 16 and the client service provider 18 are shown as belonging to different entities, but the same provider may also be used.

FIG. 2 shows a PDA 10 according to the present embodiment.
1 shows a schematic hardware configuration. CPU (Central Proce
ssing unit) 31 synchronizes with a clock signal supplied from an oscillator 32 to generate a flash ROM (read-only memory) 33.
Or EDO DRAM (Extended Data Out Dynamic Random-A
The CPU executes various programs such as an operating system or an application program stored in the ccess memory 34.

The flash ROM 33 is an electrically rewritable nonvolatile memory EEROM (Electrically Erasable Progra
It is composed of a flash memory which is a kind of mmable read-only memory, and generally stores basically fixed data of programs used by the CPU 31 and calculation parameters.

Memory Stick Interface (I / F) 3
5 reads data from the memory stick 11 mounted on the PDA 10 under the control of the CPU 31 and writes data supplied from the CPU 31 to the memory stick 11.

Under the control of the CPU 31, a USB (Universal Serial Bus) interface 36 synchronizes with a clock signal supplied from an oscillator 37 and connects to an external PC (personal computer) via a connected cradle (not shown). A computer or the like inputs data or a program and supplies data supplied from the CPU 31 to an external PC via a cradle.

The flash ROM 33, the EDO DRAM 34, the memory stick interface 35, and the USB interface 36 communicate with each other via an address bus and a data bus.
It is connected to PU31.

The display unit 21 is a liquid crystal display in the present embodiment, receives data from the CPU 31 via the LCD bus, and displays images or characters corresponding to the received data. When the touch pad arranged on the upper surface of the display unit 21 is operated, the touch pad control unit 38 receives data corresponding to the operation (for example, data indicating the touched coordinates) from the display unit 21 and receives the data. A signal corresponding to the obtained data is sent to the CPU 3 via a serial bus.
Supply to 1.

EL (Electroluminescence) driver 39
Operates the electroluminescent element provided on the back side of the display unit 21 to control the brightness of the display unit 21.

The infrared communication unit 40 is a UART (Universal)
Asynchronous Receiver Transmitter), CP
The data received from U31 is transmitted to another device (not shown) using infrared as a medium, and the infrared data transmitted from the other device is received and supplied to CPU31. Further, the PDA 10 can communicate with other devices via the UART.

The audio reproducing section 42 is composed of an audio data decoding circuit, a speaker and the like, and decodes audio data stored in advance or audio data received via the Internet 5 to reproduce and reproduce the audio data. Output audio. For example, the audio reproducing unit 42 reproduces the audio data supplied from the CPU 31 via the buffer 41,
The sound corresponding to the data is output.

The keys 22 are constituted by hardware input keys and the like, and are operated by a user to input various commands to the CPU 31. The jog dial 23 is a rotatable push switch, and supplies data corresponding to the rotating operation and the pressing operation to the CPU 31.

The power supply circuit 43 is connected to the attached battery 52 or the connected AC (Alternating Current).
The power supply voltage supplied from the adapter 53 is converted, and a predetermined power supply voltage is supplied to each unit of the device.

FIG. 3 shows an outline of a general hardware configuration of a server. The CPU 510 is an operating system (OS).
tem) and various application programs,
It controls each part of the server. The ROM 511 includes the CPU 51
0 stores a program to be executed and fixed data of calculation parameters. RAM 512 is a CPU 5
It provides ten work areas and temporary storage areas for data. R
The OM 511 and the RAM 512 are connected to the CPU 510 via the bus 530. An input device 514 such as a keyboard, a display device 51 such as a CRT or a liquid crystal display.
5. An external storage device 516 such as a hard disk device, an MO, and a CD-ROM is connected to the bus 530 via an interface 513. The bus 530 is connected to the communication unit 5.
20 and the Internet or an intranet (LAN)
Etc.).

FIG. 4 shows a system inside the client service provider 18 (client service server).
An example of the configuration will be described. Although not shown in FIG. 1, the client service provider 18 has a Web page processing program module 41 including the Web server function described above.
3 and customer DB 414 (personal information storage means)
Web stored in HDD (hard disk drive)
Page file group 417, user-specific advertisement processing program module 418 (advertisement allocation means), customer DB management server 416, advertisement management table (site genre management means) 420 stored in HDD, and mail server 41
5

The Web page file group 417 includes a client service provider 18 which is a portal site.
Stores a group of files constituting a Web page provided to a user by the Web page processing program module 413.

The advertisement management table 420 is a table for the client service provider 18 to define and manage each banner advertisement requested by the advertiser. The advertisement management table 420 is provided by the portal service program module 413 and the user-specific advertisement processing program module 418. Is accessed. Web page file group 417 and advertisement management table 420 may be stored in the same or separate HDD as customer DB 414 shown in FIG.

Advertisement processing program module 4 for each user
Reference numeral 18 has a function of registering, updating, and deleting the advertisement management table 420, and selects user-specific advertisement information to be presented to the user based on the hobby / taste information set for the user in the customer DB 414. And assign it to the user. This user-specific advertisement information is stored in a customer DB via a customer management DB management server 416 described below.
In 414, it is stored in association with the user.

The customer DB management server 416 stores the customer DB 4
Processing such as registration, update, and deletion of personal information in 14 is performed. The personal information registered in the customer DB 414 includes user ID, name, age, date of birth, gender, address, work place,
Phone number, FAX number, log for Internet connection
The information includes an inID and a password, a mail address, hobby / taste information, and the above-described advertisement information for each user. In addition, it may include a billing ID for providing a paid service, credit card information, and the like.

As a premise that the user of the PDA 10 receives services at the portal site, the user must first perform user registration with the client service provider 18. This user registration can be done by writing or telephone, but it is quick and easy to do it online. As shown in FIG. 4, online user registration may be performed from the PDA 10 or may be performed from another personal computer (PC) 10a or the like. By performing user registration from the PC 10a, a character input operation is easy.

The customer management DB 414 includes records including the above-described items for each user ID, as shown in a table format in FIG. In particular, the genre code of the genre to which the user's hobby / taste belongs is stored in the hobby / taste column. In addition, the user-specific advertisement information field includes one or more advertisements I assigned to the user.
D is stored.

FIG. 6 shows an example of an input form sent from the client service server, which is displayed on the user's PDA screen during user registration. Portions that extend beyond the screen frame in the figure can be moved into the screen by scrolling. Here, in addition to personal information such as the user's name, date of birth, gender, address, and contact information, the user's hobbies and preferences can be specified by checking a check box. The hobby / taste information is classified in a hierarchical manner in advance, and the genre code is associated with each item in advance. In this example, there are two levels. If the top item in the hierarchy is checked, all items below it are treated as checked. The hierarchy is not limited to two levels, and may be a multi-level hierarchy. The genre code is determined according to the check item with a check mark.

FIG. 7 shows a screen example of the Web page displayed on the PDA screen 70. Advertisement-specific spaces are secured in specific regions (upper portions of the screen in the illustrated example) 70, 71, 72, and 73 of the screen. In this example, the image of the advertisement has a link to the URL of the Web page of the advertiser. Although not shown in the figure, when the entire screen of the Web page is divided into a plurality of regions and displayed, a advertisement area can be provided in each frame.

The size of the banner advertisement is generally from a minimum of 88 × 31 (the number of horizontal pixels × the number of vertical pixels) called a micro button to a maximum of 46 called a full banner.
There are several standard sizes, up to an 8x60 size. The portal site in the present embodiment uses a PDA
Since it is assumed to be a page browsing machine, the horizontal size of the advertisement area is set to be smaller than or equal to the screen size of the PDA (for example, 160 pixels). However, general P
Such a restriction is not required for a portal site that distributes a Web page for C.

The area 71 shown in FIG. 7 is a relatively large size advertisement area, and the areas 72, 73 and 74 are relatively small size advertisement areas. A plurality of adjacent small-sized areas can be combined and used as an advertising area of a larger size. Reference numerals 74 and 75 in FIG.
Text and icon images that make up the page.

FIG. 8 shows the details of the file group 417 constituting the Web page of FIG. The base HTML file 417a defines the basic structure of the Web page, and is a text document in which various tags are incorporated. Usually, another HTML file 417b (another page of the portal site) is linked to these HTML files 417a. In addition, these HT
It has an image file 417c (including the icon 75 shown in FIG. 7) that defines an image to be incorporated in the ML files 417a and 417b. The Web page file group 417 further includes a base HTML file 417a (and other HT files).
HTML partial file 41 that defines an HTML part for advertisement to be selectively incorporated in the ML file 417b)
7d and an image file 417e for defining an advertisement image to be incorporated in the HTML portion.

FIG. 9 shows the base HTML file 417a.
The basic configuration of is shown. An HTML part for advertisement 91 is inserted at a predetermined position in the HTML file. HTM for advertising
A plurality of L parts may be distributed in the HTML file.

FIG. 10 shows an example of an advertising HTML portion inserted in the HTML file of FIG. In this example,
Between the start and end anchor tags <A>... </A>, the URL indicating the location of the image file that defines the image to receive the click operation is indicated by “IMG SRC”.
= ”And the link destination Web page in the start tag.
The URL indicating the location of the page is defined by “HREF =”. The linked web page is usually a web page prepared by the advertiser. “ALT” sets a text character which is normally displayed when the image is not displayed.

The configuration itself of the HTML file shown in FIGS. 9 and 10 is known, and the main feature of the present invention is that the HTML file
The point is that the HTML part for advertisement in the L file is dynamically replaced for each registered user who browses the Web page based on the hobby and preference information.

FIG. 11 shows an example of the structure of an advertisement management table 420 for managing advertisements on the Web page.

In this table, an advertisement identifier (advertisement I
D), advertiser ID, title of advertisement, URL of image file for advertisement, image size type, URL of link destination Web page, genre code assigned to genre to which the target of this advertisement belongs, and items of page view count Is created for each advertisement and stored. As illustrated, a plurality of genre codes may correspond to one advertisement. As described later, the genre to which each advertisement belongs is determined at the time of registration of the advertisement, and is input by the operator. The page view count is a count value that is incremented each time the Web page on which the advertisement is placed is browsed. This count value is used as one element for determining the charge amount for the advertiser.

FIG. 12 shows an example of processing executed by the client service provider 18 when a new advertisement is additionally registered. First, the Web page processing program module 41 in the client service provider 18
3 adds the added advertisement file to the Web page file group 417 (S11). Next, an input of a genre code to which the advertisement belongs is received (S1).
2). Further, advertisement management information other than the genre code is registered in the advertisement management table 420 (S13). Then
The user corresponding to the input genre code is searched (S14). The advertisement ID is added to the “user-specific advertisement information” of the user obtained by the search (S15).

FIG. 13 shows an advertisement processing program module 4 for each user when a new user is registered or when the hobby / taste information of a registered user is changed.
18 shows an example of a user-specific advertisement information registration process executed by 18. First, the newly registered or changed user's hobby / taste information (genre code) stored in the customer DB 414 is confirmed (S21). Next, the advertisement management table 4
By referring to 20, the advertisement ID corresponding to the genre code is confirmed (S22). Further, the advertisement ID is registered (or overwritten) in the advertisement information for each user of the user in the customer DB 414 (S23).

In step S22, the user's hobby
If there is no advertisement having a genre code that matches the genre code of the preference information, and there are other sub-items that are similar in classification and items that are close in content (these are collectively referred to as nearby sites), The advertisement ID may be selected.

Conversely, when there are a large number of advertisements having genre codes that match the genre code of the user's hobby / preference information, for example, the registration upper limit is set for each advertisement size, and the registered advertisement for one user is set. May be limited to the upper limit. If such an upper limit is provided and there is an advertisement that has been omitted from the registration of user-specific advertisement information while the genre codes match, the process of FIG. 13 is executed periodically (for example, every one to several days). Alternatively, the advertisement to be registered may be sequentially changed each time.

Next, a description will be given of the provision of the user-specific advertisement to the user when the user accesses the portal site. Now, consider a case where the PDA 10 is connected to the mobile phone 15 and a web browser is activated by operating a stylus or a jog dial. At this time, a dial-up connection is made to the Internet connection provider, and the login ID is
After inputting the login password, the connection to the Internet is completed. Thereafter, an initial menu screen on the portal site as shown in FIG. 7 supplied from the web server 413 of the client service provider is displayed. This site is set as the home by default or selected by a user operation.

[0055] Such a portal site screen Web
When the page information is presented to the user, the processing of FIG. 14 is executed by the client service provider 18. Web in the client service provider 18
The page processing program module 413 first performs user authentication (S31). If this portal site also serves as an Internet connection provider, user authentication at the time of login is sufficient. Thereafter, the user-specific advertisement information of the user in the customer DB is read (S32).
Based on this user-specific advertisement information, an advertisement file to be displayed on the Web page is selected and read (S33).
The read advertisement file is incorporated into the HTML file (S34). Further, the HTML file is transmitted to the user's PDA (S35). On the PDA side, the browser interprets the HTML file and further requests the server for an image file or the like incorporated therein, and the Web
A Web page screen is constructed by combining the contents of the page file group. When the user browses the Web page, the count value of the page view is updated (S36).

In the selection of the advertisement to be displayed in step S33, when a plurality of advertisement IDs are assigned to the user, the following time-division display method can be considered.

(1) If there is only one advertisement corresponding to the size of the empty advertisement area, the advertisement is selected.
When there are a plurality of such advertisements, another advertisement is sequentially (cyclically) selected every time the portal site is accessed.

(2) If there is no advertisement having the same size as the size of the empty advertisement area, but there is only one advertisement having a smaller size, the advertisement is selected. When there are a plurality of such advertisements, the advertisements are sequentially selected each time the user newly accesses the portal site.

(3) By using specific functions such as Java (Java is a trademark of Sun Microsystems, Inc.), Java script, animation function, etc., the same advertisement area can be displayed on the Web page displayed at the time of one portal site access. A plurality of advertisements can be sequentially switched in a time-division manner (for example, every few seconds). In this case, the page view count is reduced according to the number of combined advertisements (for example, in the case of alternate display of two advertisements, one page view count is set to 0.5 instead of 1). And so on.

A program storage medium used to install a program for executing the above-described series of processes in a server at an initial stage or afterwards and to make the server executable can be, for example, a floppy disk, a CD-ROM, or the like. (Compact Disc-Read Only Memor
y), not only package media such as a DVD (Digital Versatile Disc), but also a semiconductor memory or a magnetic disk in which the program is temporarily or permanently stored. As a means for storing the program in the program storage medium, a wired or wireless communication medium such as a local area network, the Internet, or digital satellite broadcasting may be used, or via various communication interfaces such as a router or a modem. It may be stored.

Although the preferred embodiment of the present invention has been described above, various modifications and changes other than those described above can be made.

For example, an example has been shown in which the PDA is connected to the Internet via an external communication device such as a mobile phone. However, if the PDA has a built-in communication function, such an external communication device is unnecessary. is there.

The main part of the present invention lies in the configuration and function of the client service server of the client service provider 18. As described above, the Web page browsing machine is not limited to the PDA, but may be a personal computer (PC). PC), mobile phone, game console, etc.
Web browsing may be performed with any information device equipped with a Web browser.

Although the example in which the hobby / taste information is selected by the user from the enumerated items has been described, a genre corresponding to the genre may be determined by a human based on a writing input by an arbitrary user and input to the system. .

Furthermore, the illustrated hardware configuration, screens, menu items, processing flow, and the like are examples for explanation, and the present invention is not limited to those details.

[0066]

According to the present invention, it is possible to selectively provide individual advertisements to individual users according to their hobbies and preference information, thereby improving the cost-effectiveness of advertisements. be able to. In addition, by placing a plurality of advertisements in the same advertisement space in a time-sharing manner, the limited advertisement space on the Web page can be effectively used,
It is possible to respond to requests from more advertisers.
Therefore, sites that provide such advertisements are attractive to advertisers. Such sites are also attractive to users, as they are provided with advertisements in areas that they are likely to be interested in or need. Such a service that is convenient for both the advertiser and the user is useful as a value-added service in a client service provider.

[0067]

[Brief description of the drawings]

FIG. 1 is a schematic diagram illustrating a configuration example of an entire system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a schematic hardware configuration of a PDA according to the embodiment of the present invention.

FIG. 3 is a block diagram schematically showing a general hardware configuration of a server used in the embodiment.

FIG. 4 is a diagram showing an example of a system configuration inside a client service provider shown in FIG. 1;

FIG. 5 is a diagram showing a configuration example of a client database of a client service provider in the embodiment.

FIG. 6 is a diagram showing an example of an input form sent from the client service server side, which is displayed on the user's PDA screen during user registration.

FIG. 7 is a diagram showing a screen example of a Web page displayed on a PDA screen.

FIG. 8 is a diagram showing a breakdown of a group of files constituting the Web page of FIG. 7;

FIG. 9 is a diagram showing a basic configuration of a base HTML file.

FIG. 10 is a diagram showing an example of an advertising HTML part inserted into the HTML file of FIG. 9;

FIG. 11 shows a configuration example of an advertisement management table 420 for managing advertisements on a Web page in the embodiment.

FIG. 12 is a flowchart illustrating an example of processing executed by a client service provider when a new advertisement is additionally registered in the embodiment. .

FIG. 13 is a diagram illustrating a user-specific advertisement information registration process executed by a user-specific advertisement processing program module when a new user is registered, or when a hobby / taste of a registered user is changed in the embodiment; 6 is a flowchart illustrating an example of the above.

FIG. 14 is a flowchart showing processing executed by a client service provider when presenting Web page information to a user in the embodiment.

[Explanation of symbols]

10: portable information terminal (PDA), 15: mobile phone, 16
... Internet connection provider, 17 ... Mobile content provider, 18 ... Client service provider (client service server or portal site server), 400 ... Internet, 413 ... Web
Page processing program module (Web server), 4
16: Customer DB management server, 417: Web page file group, 418: User-specific advertisement processing program module, 420: Advertising management table.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 504 G06F 17/60 504

Claims (10)

[Claims] 1. A server for providing individual advertisements to individual registered users on a specific Web page, comprising: a group of files constituting the Web page;
Web page file group storage means for storing a group of files constituting a plurality of advertisements to be posted on page b; personal information storage means for storing personal information including hobbies / taste information of the registered user; For each of the registered users' hobbies
Advertisement allocating means for allocating one or more of the plurality of advertisements based on preference information; and contents of a file group of advertisements allocated to the registered user when the registered user accesses the web page. Embedded in at least one file constituting the Web page and transmitting the registered user to the registered user. 2. The hobby / taste information of the registered user is a genre code indicating a genre to which the hobby / taste belongs, and the server further includes an advertisement management unit for assigning a genre code to each advertisement. 2. The server according to claim 1, wherein the allocating unit allocates an advertisement to each registered user based on the hobby / taste information of the registered user and a genre code of the advertisement. 3. A case where a plurality of advertisements are assigned to the registered user, and all of the plurality of advertisements cannot be placed in an advertisement area on the Web page. 2. The server according to claim 1, wherein a plurality of advertisements are posted in a time-division manner. 4. The server according to claim 3, wherein the advertisement to be posted is switched every time the registered user accesses the Web page. 5. The server according to claim 3, wherein when the registered user accesses the Web page once, an advertisement to be posted is switched over time. 6. An advertisement providing method for providing an individual advertisement to each registered user on a specific Web page, wherein receiving hobby / taste information of the registered user is received from the registered user. And an advertisement allocating step of, among the plurality of advertisements, allocating an advertisement to the registered user based on the hobby / taste information of the registered user; and allocating to the registered user when the registered user accesses the Web page. A web page transmission step of incorporating the contents of the file group of the advertisement being entered into at least one file constituting the web page and transmitting the web page to the registered user. 7. When one of the plurality of advertisements is assigned to the registered user and all of the plurality of advertisements cannot be placed in the advertisement area on the Web page, one advertisement area is provided. 7. The advertisement providing method according to claim 6, wherein a plurality of advertisements are posted in a time-division manner. 8. The advertisement providing method according to claim 7, wherein the advertisement to be posted is switched every time the registered user accesses the Web page. 9. The advertisement providing method according to claim 7, wherein when the registered user accesses the Web page once, an advertisement to be posted is switched over time. 10. A program storage medium storing a computer program for executing an advertisement providing method for providing an individual advertisement to each registered user on a specific Web page, wherein the registered user's hobby A hobby / taste information receiving step of receiving preference information from the registered user; an advertisement allocating step of allocating an advertisement to the registered user based on the registered user's hobby / taste information among the plurality of advertisements; When the Web page is accessed, a Web page transmission step of incorporating the contents of the file group of the advertisement assigned to the registered user into at least one file constituting the Web page, and transmitting the Web page to the registered user; For executing an advertisement providing method characterized by comprising: A program storage medium that stores programs.