JP2002063473A - Advertisement method capabel of being expanded on homepage - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method with which homepage openers who want to mutually carry self advertisement on the homepage of the opposite parties can quickly carry the advertisement of the opposite parties on the homepage of each other by a simple procedure in regard to an advertisement method utilizing the homepages read through the internet. SOLUTION: In this advertisement method, each subscriber who has participated in an information site owned by an internet provider can open a homepage on the information site and expands advertisement on the homepage, and a field where the advertisement of one subscriber is carried and a field where the request of the subscriber for carrying advertisement is received are displayed on the homepage of another subscriber and can be read through the internet. When one subscriber accesses the homepage of the other to select the field where a request for carrying advertisement is received, the advertisement of one subscriber can be carried in the homepage advertisement field of the other and the advertisement of the other can also be carried in the homepage advertisement field of one subscriber.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of advertising using a home page browsed via the Internet.

2. Description of the Related Art In recent years, the information society based on the Internet has been infiltrating into the lives of ordinary consumers, and companies have been conducting various publicity activities using a home page of the Internet.

[0002] That is, the home page of each company, which is browsed by the general public via the Internet, is the face of the company and is an extremely important advertising medium in conducting business activities.

[0003] Also, between companies forming a specific group, etc., in order to meet the needs of diversified Internet users, advertisements and access destination information of other companies in the group are linked on a part of each other's home page. They are posted as information to improve the advertising effect of the home page (synergistic effect) and to enhance the information providing service for customers.

Heretofore, conventionally, the following methods have been adopted when home page establishers place advertisements (such as banner advertisements) of each other on their home pages.

That is, as shown in FIG. 4, first, persons who want to publish an advertisement contact each other by telephone or e-mail (step 410). The mutual advertisement design is confirmed (step 420), and when mutual agreement is obtained, the mutual advertisement data is transferred to a floppy disk or FT.
Exchange is performed using P or the like (step 430). And
Then, the home page on which the advertisement of the other party is placed is designed using the exchanged advertisement data of the other party (step 440), and the completed own home page design is uploaded to the provider, and the respective providers upload the completed home page design to the provider. By updating each home page of
Both home pages with mutual advertisements are now viewable to the general public (steps 440 and 450).

However, in the above-mentioned conventional method of placing advertisements on each other's home pages, first, the home page establishers who wish to place advertisements on each other have the other home page. It was necessary to check the contact information of the establisher each time, to contact them individually, and to explain the purpose of mutual advertisement, and this process required a lot of time and effort.

[0006] Further, in the arrangement of mutual advertisement publication between home page establishers, the design, size and data capacity of each advertisement to be published, the position of the advertisement on the home page, the advertisement publication period (start and end) ) And other conditions must be determined each time, and this process also requires a lot of time and effort.

[0007] Furthermore, using the advertisement data received from the other party, the home page on which the other party's advertisement is placed is designed, and the completed home page design is uploaded to the provider to update the home page. Updating this home page also required time and effort.

[0008] When the mutual advertisement period determined by a contract or the like has expired, it is necessary to create and upload a new home page design in which the advertisement of the other party has been deleted. , Each time it was troublesome.

[0009] In particular, in today, when the life cycle of products and services has been shortened, advertisements need to be performed quickly in a short period of time. If meetings and consultations were held each time, there was a problem that the time was not enough for the advertising effect to be fully exhibited.

[0010] Against this background, there has been a long-felt need for a technology that simplifies the time required from the planning to the actual publication of advertisements and shortens the preparation time when advertisements are mutually published.

[0011] The present invention has been made in view of the above-mentioned conventional circumstances, and it is a simple procedure for home page establishers wishing to post their advertisement on the other party's home page. Therefore, an object of the present invention is to provide a method that enables the advertisement of the other party to be quickly posted on each other's home page.

SUMMARY OF THE INVENTION According to the present invention, each subscriber who has subscribed to an information site owned by an Internet provider can establish a home page on the information site,
A method for advertising a promotion that can be developed on the home page, a section for placing an advertisement of another subscriber on the home page of the one subscriber, and a section for receiving a request for advertisement placement from another subscriber. To enable Internet browsing,
When the one subscriber accesses a home page of another subscriber and selects a column for receiving a request for advertisement posting, an advertisement of one subscriber can be posted in a home page advertisement column of another subscriber, Advertisements of other subscribers can be placed in one subscriber's home page advertisement section, or each subscriber who has subscribed to the information site owned by the Internet provider has a home page on the information site.
An advertisement method of advertisement that can open a page and can be developed on the home page, wherein a column for placing an advertisement of another subscriber on the home page of one subscriber and an advertisement posting from another subscriber are provided. A field for accepting a request is displayed to enable browsing the Internet, and when the one subscriber accesses a home page of another subscriber and selects a field for accepting a request for advertisement posting, the other subscriber is allowed to interact with the other subscriber. Inquiring whether or not to advertise the above, when the other subscriber permits, the advertisement of one subscriber can be placed in the home page advertisement section of the other subscriber, and the advertisement of the other subscriber can be placed in the home of one subscriber. A feature of being able to be posted in a page advertisement section, or that each subscriber who has subscribed to an information site owned by an Internet provider can establish a home page on the information site, An advertisement method of advertisement that can be developed on the home page, wherein a column for placing an advertisement of another subscriber is displayed on the home page of the one subscriber so as to be able to browse the Internet, and the one subscriber is When accessing the subscriber's home page and selecting a column in which the advertisement of the other subscriber is not yet published among the columns for posting the advertisement of the other subscriber, the advertisement of one subscriber is added to the other subscription Any one of the home pages described above, which can be placed in the home page advertisement section of the subscriber and the advertisement of another subscriber can be placed in the home page advertisement section of one subscriber. An advertisement method for a promotion that can be developed above, wherein the advertisement of one of the subscribers is placed on the advertisement section of each other's home page by a request from one of the subscribers. To the other subscriber's The advertisement of the other subscriber can be deleted from the advertisement of the home page of the one subscriber, and the advertisement of the other subscriber can be deleted from the advertisement of the home page of the other subscriber. At the request of one subscriber on whom the ad is running,
The display position of the advertisement of the other subscriber posted on the home page of the one subscriber can be changed, or the promotion of the advertisement that can be developed on any of the home pages described above An advertisement method, wherein when an Internet user who accesses a home page of a subscriber on which an advertisement of another subscriber is posted selects the advertisement portion of the other subscriber on the home page, The access destination of the user may be a home page of the other subscriber.

According to the present invention, a column for placing advertisements of other subscribers on the home page of each subscriber who subscribes to the provider and a column for receiving mutual advertisement publication requests from other subscribers are provided. Displayed on the Internet.

[0012] And one subscriber is home to another subscriber.
When the user accesses the page via the Internet and selects a column for accepting the mutual advertisement posting request (or a column that is still empty in the advertisement column), the advertisement of the one subscriber is not included in the advertisement of the other subscriber. The advertisement is posted in an advertisement section of a home page, and the advertisement of the other subscriber is also posted in an advertisement section of the home page of the one subscriber.

[0013] Therefore, a home page creator who wishes to insert an advertisement with another subscriber's home page,
If the user accesses the home page of the other subscriber on the Internet and selects a "column for receiving a request for mutual advertisement publication" in the home page, mutual home page advertisement publication is realized immediately. That is, mutual home page advertisements can be quickly realized only by one-click operation of the mouse.

Therefore, as in the conventional case, the contact information of the other home page opener is checked each time, and the contact is individually made.
Explain the purpose of mutual advertisement, determine the design and size of each advertisement, determine the advertisement position, advertisement period, and other conditions, and redesign and upload your home page. And time can be eliminated.

[0015] As a result, even today, in which the life cycle of products and services has been shortened, mutual advertisement can be performed at a short period of time at which the advertisement effect can be sufficiently exhibited.

In the present invention, the mutual home
It is also possible to adopt a configuration in which the advertisement data of the subscriber who has requested the advertisement insertion is sent to the subscriber who has been requested to insert the page advertisement, and the previously requested subscriber can determine whether or not to permit the mutual advertisement insertion. In this case, the advertisement data of the subscriber who has requested the advertisement is also sent to the subscriber who has requested the advertisement on the home page at the same time. It is also possible to configure to start (update the mutual home page).

Further, instead of sending the advertisement data of the subscriber who has requested the advertisement to the subscriber who has been requested to insert the advertisement, the provider previously sets a home page on which a list of the advertisement data of each subscriber is displayed. To create,
It is also possible for each subscriber to display an advertisement for his mutual advertisement on a part of his home page.

[0018] Then, upon a request from one of the subscribers who mutually publishes advertisements on each other's home page, mutual advertisement elimination is canceled, and advertisements of other subscribers are displayed on their own home pages. If the display order can be changed, each subscriber can quickly control his own advertisement and his home page as needed.

Further, each subscriber mutually exchanges his or her own UR with his or her own advertisement data posted on the home page of another subscriber.
By including an L, for example, by allowing an Internet user to click on a predetermined portion, this user can be made to immediately access his / her home page (that is, a link is provided).

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of a local information providing system according to the present invention will be described below with reference to the drawings.

FIG. 1 is an explanatory diagram showing the configuration of the embodiment. In FIG. 1, the provider 100 stores the home pages 110-1 and 110-2 of the subscribers A to X on its own Internet server 102. , ..., 110-n are established.

Here, the home page of each subscriber is established by the following procedure.

First, each subscriber's home
Data of pages and banner advertisements (images and HTML documents, etc.) are created in advance and uploaded to the databases 104 and 106 of the provider 100 via the Internet 120. (However, the data can be transferred by the subscriber sending a data recording medium such as a floppy disk to the provider).

Next, the provider 100 edits each subscriber's home page data held in the database 104, and places a column for placing an advertisement of another subscriber and a column for receiving a request for advertisement placement. It is included in the home page data. Specifically, the user edits the HTML document of the uploaded home page data of each subscriber and inserts a line for an advertisement insertion column or the like into the document.

In this case, a home page is provided so that a column for placing an advertisement of another subscriber and a column for receiving a request for mutual advertisement publication can be displayed on the home page in advance for each subscriber.
An HTML document of page data may be created and uploaded.

In addition, a column for receiving an advertisement posting request and a column for posting advertisements of other subscribers are not provided separately, and other columns among columns for posting advertisements of other subscribers are not provided. A column in which the user's advertisement is not posted (blank section) may be used as a column for receiving a request for advertisement insertion.

Further, banner advertisement data uploaded by each subscriber to the provider 100 (ie, advertisement data to be posted on a home page of another subscriber or the like).
You can also link to your home page. Specifically, in the HTML document of the advertisement data, the URL (Uniform Resouc
e Locater: the same applies hereinafter), and when an Internet user accessing the home page using a browser software clicks a predetermined part of the banner advertisement column, the access destination of the user is set to the URL. Configure banner ad data as specified.

The provider 100 develops the edited home page data on its own Internet server (World Wide Web server: WWW server) 102, and displays the home page of each subscriber on the Internet 120.
Above.

In this embodiment, the provider 100 has a configuration in which the home page and the banner advertisement data of each subscriber are stored in advance, but each subscriber has the home page of another subscriber. When the user wants to post his / her banner advertisement on the page, the data may be appropriately uploaded.

In the present invention, the home pages 110-1...
Once n is available for browsing on the Internet 120, each subscriber can place their advertisements on each other's home page with other subscribers in a very simple process.

For example, first, in the embodiment shown in FIG. 1, a company A 130, which is a subscriber of the provider 100, sends a home page 110 of a company B on the Internet server 102 of the provider 100 from its own Internet terminal 132 via the Internet 120. The home page 110-2 is accessed by designating the URL of -2.

When the home page 110-2 is displayed on the screen of the terminal 132 by the browser software, Company A (an employee of the subscriber A, which is a user), displays the home page 110-2 on the home page 110-2. The displayed advertisement insertion request column 110-2b is selected (clicked) using a pointing device such as a mouse.

Here, as described above, advertisements of other companies (banner advertisements)
In the display column 110-2a, a portion (space portion) in which an advertisement of another company is not yet posted may be used as an advertisement posting request column. In this case, the other company advertisement display column 110-
In the case where there is a plurality of portions (space portions) where advertisements of other companies are not yet posted in 2a, it is also possible to adopt a configuration in which an advertisement of company A is posted in an advertisement non-posting portion (space portion) selected by company A. is there.

Then, when the advertisement posting request column is selected on the home page 110-2, the access information of the company A is sent to the provider 100 via the Internet 120. Specifically, when an event occurs due to the selection, the identification information of the company A (connection source information, a password) and
Company A's selection information (information indicating that the company B's home page 110-2 has been accessed and the advertisement request field 110-2b has been selected) and the like are transmitted from the company A's Internet terminal 132 to the Internet zone, and the information is transmitted. Is obtained by the provider 100 via the Internet 120.

When transmitting the above-mentioned selection information, it is possible to additionally display a transmission confirmation screen or button.

When the provider 100 obtains the information, the provider 100 accesses the home page of the subscriber, and accesses the “home page of the subscriber” so as to receive “a request for mutual advertisement posting” (or an empty advertisement field in the advertisement field). Column)
It is confirmed whether the person who has selected is another subscriber.
Specifically, the information of the accessor is transmitted to the provider, and the provider checks whether the accessor is a subscriber by comparing the information of the accessor with identification number information or the like previously assigned to each subscriber. It is confirmed.

The following processing is continued only when the accessor is a subscriber.

That is, the provider 100 edits (re) edits the home page data of the subscribers A and B stored in the databases 104 and 106 based on the information by the following procedure and the like.

That is, the computer of the provider 100 first reads the home page data and the banner advertisement data (both images and HTML documents, etc.) of the companies A and B.

Then, H of the home page data of the company A
In the TML document, the HTM of the banner advertisement data of Company B is displayed in a line portion or a routine portion displaying the “column for placing an advertisement of another subscriber” added by the above editing process.
Insert an L document, and copy the image data of the B
Move to the directory where company home page data is stored. In this case, Company A's home page HTM
Instead of inserting the B company's banner advertisement data document or the like into the L document, externally referencing the line section or the routine section that displays the "column for posting other subscriber's advertisement" in the A company's home page HTML document Advertisement data of Company B (HTML
Document, etc.).

Next, in the same manner as described above, the computer of the provider 100, in the HTML document of the home page data of the company B, edits the "additional advertisement of another subscriber" column by the above-mentioned editing process. Is inserted into the line section or the routine section displaying "", and the image data of the banner advertisement of Company A is moved to the directory where the home page data of Company B is stored. . In this case, Company B's home page HTML
The advertisement data (HTML document or the like) of Company A may be specified as the external reference data in the line section or the routine section that displays the “column for posting an advertisement of another subscriber” of the document.

In this embodiment, a series of processes of the provider 100 are performed by executing an automatic program on the computer of the provider 100.

Then, based on the home page data of company A and the home page data of company B edited by the above procedure, the home page 110-1 of company A and the home page 110-B of company B are provided on the Internet server 102.
2 is updated, and can be browsed on the Internet 120 by the general public.

In order to place an Internet advertisement on each other's home page between subscribers, if one of the subscribers requests an advertisement to be placed, the consent of the other subscriber to whom the advertisement has been placed in advance is accepted. It is also possible to take a configuration.

For example, in FIG. 1, a company A as a subscriber receives a home page 1 of a company B as a subscriber from his / her terminal 132.
When the user accesses the service 10-2 and selects a billing column for advertisement insertion, the provider 100, which has received this information via the Internet 120, uses the Internet (e-mail, business-to-business application, etc.), facsimile, etc.
It is also possible to notify the department in charge of Company B that mutual advertisement posting has been requested from Company A and ask for permission, and to update the above mutual home page only when Company B consents. It is.

Here, if the provider 100 notifies the above-mentioned request by attaching the data of the banner advertisement of the company A held in the database 106, it is possible for the provider 100 to easily determine whether or not to permit. Becomes

In this embodiment, when the company B does not consent (when the provider 100 obtains a negative response from the company B), the provider 100 replies to that effect to A via the Internet or the like. .

In this embodiment, in order for Company A to know the contents of the banner advertisement of Company B, each subscriber may display its own banner advertisement on a part of its home page. When the company A makes a request to place an advertisement on the home page of the company B, the provider 100 may show the banner advertisement of the company B in the database 106 and confirm with the company A. .

Further, in the present embodiment, once the mutual home page advertisements have been started between the subscribers, the mutual advertisements can be placed on the basis of a request from one of the subscribers carrying the mutual advertisements. It is configured to be able to cancel or change the layout of the advertisement column of the home page of the user (rearrangement of advertisements of other companies in the advertisement column of the company other than the company home page).

For example, in the above example, when company A cancels mutual advertisement with company B, company A
If the user accesses the home page 0 and inputs an instruction to cancel the advertisement posting, the provider 100 that has received the information
Performs an inquiry of the subscriber by using a personal identification number or the like, edits the home pages of the subscribers A and B to the original state according to the instruction, and updates the home pages of both.

The series of processes of the provider 100 are also performed by executing an automatic program on the computer of the provider 100.

FIG. 2 illustrates the procedure for performing mutual advertisement of the home page and the state of the home page at that time.

That is, one subscriber who wants to publish his / her own advertisement on the home page of another subscriber accesses the home page of the other subscriber from his / her terminal via the Internet (step 210). ), Click on the advertisement insertion request column on the page (step 22).
0) Then, the provider automatically edits and updates the home pages of the one subscriber and the other subscriber (steps 230 to 250). Immediately (in the case of asking the other party for consent, immediately after the other party notifies the provider of the consent), the mutual home page advertisement posting is realized.

Therefore, according to the present invention, when the subscribers mutually insert the home page advertisement, it is not necessary to take time and effort for negotiation and preparation as in the conventional method.

FIG. 3 shows a conceptual diagram when the present invention is applied to an Internet mall.

In this application example, the provider manages the mall (Internet mall) 300 on the information site owned by the provider, and the home page 31 of the mall itself.
0 has been opened.

Each subscriber of the provider is a mall member, and each mall member has opened his / her home page 320-1, 320-2,... On the server of the provider.

Each mall member is introduced on the mall home page 310, and a link to the home page established by each mall member is provided in the entry column for each mall member. .

Each mall member freely publishes each other's banner advertisement advertisements on their mutual home pages to link or eliminate links. For example, a mall member who establishes a home page 320-6 in FIG. 3 selects home pages 320-1 and 320-4 to which a link is to be set from the home pages of the mall members (or the like). (Selected from the mall members who set up their home pages), and link these homepages with those mall members.

In this case, the mall member (for example, in FIG. 3, a mall member who establishes the home page 320-6) has its own home page and a home page (for example, 33) which is established by a person other than the mall member.
0-1, 330-2), it is also possible to establish a link by a conventional method.

Furthermore, in addition to mutual advertisement posting and mutual linking between a plurality of home pages, it is also possible to provide one-way advertisements and only one-way links. (For example, in FIG. 3, the home page 320-
6 has a link to the home page 320-10, but a reverse link, ie, home page 32-10.
No link is provided from 0-10 to the home page 320-6. In this case, when the provider receives a request for advertisement insertion from one of the subscribers, only the data of the other party's home page held in the provider's database is edited and only the other party's home page is updated. It may be configured as follows.

In the above embodiment, the provider managing the Internet mall has an Internet server, and the mall members who are subscribers of the provider open their home pages on the server. It is also possible to adopt a configuration in which each mall member has an Internet server and opens his / her home page on the server.

In this case, each mall member may install the same application software on its own Internet server instead of the provider server. That is, when a software program installed by each mall member receives an access request for advertisement insertion with banner advertisement data attached from another mall member on a home page on its own server, the other mall member Is authenticated, and the user is allowed to determine whether or not mutual advertisement posting is possible. If the user determines that the advertisement is acceptable, the user attaches his / her advertisement data to the server of the other mall member via the Internet and answers his / her home.・ Automatically edit page data and home
Any program that updates the page is acceptable. In addition, considering the billing side of advertisement insertion, if the other party sends the other party's banner advertisement data, this will automatically edit their own home page data and update the home page. What is necessary is just to add. (In these cases, the process of updating the home page may be similar to the program installed on the server of the provider.)

Thus, according to the present invention, a home page creator who wants to publish a mutual advertisement or link with another subscriber's home page can use the other subscribers on the Internet. If you access the home page of the user and select the “Receive column for mutual advertising request” in the home page (ie, with a single click of the mouse, etc.), It can be realized quickly.

Therefore, even in today's remarkable changes in inter-company relations and the like, it is possible for each company to promptly reflect such changes in the posting of advertisements and links to other companies on the homepage of each company. Become.

[Brief description of the drawings]

FIG. 1 is a configuration explanatory diagram of an embodiment.

FIG. 2 is an explanatory diagram of a procedure for performing a mutual advertisement of a home page.

FIG. 3 is a conceptual diagram of an Internet mall.

FIG. 4 is an explanatory diagram of a conventional technique.

[Explanation of symbols]

100 Provider 102 Internet server 104, 106, 108 Database 110-1, 110-2,... 110-n Subscriber home page 120 Internet 130, 140 Subscriber 132, 142 Internet terminal 300 Internet mall 310 Internet mall Home page 320-1, 320-2 ... Home page opened by mall members 330-1, 330-2 ... Home page opened by anyone other than mall members

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[Procedure amendment]

[Submission date] August 22, 2000 (2008.2.
2)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Name of invention

[Correction method] Change

[Correction contents]

[Title of the Invention] An advertisement method of advertisement that can be developed on a home page

 ──────────────────────────────────────────────────続 き Continuation of the front page (72) Inventor Hiroyuki Hoshii 2-24-14 Kizaki, Urawa-shi, Saitama Y-Ichiku Co., Ltd. F-term (reference) 5B049 BB49 CC00 CC02 EE00 GG00 GG07

Claims (5)

[Claims] The present invention relates to an advertising method in which each subscriber who has subscribed to an information site owned by an Internet provider can open a home page on the information site and can develop the home page on the home page. Displaying a column for placing an advertisement of another subscriber on the home page of the subscriber and a column for receiving a request for advertising from another subscriber so as to allow browsing on the Internet, wherein the one subscriber has another subscription When you access the home page of a subscriber and select the field that accepts the request for advertisement posting, you can place the advertisement of one subscriber in the home page advertisement column of another subscriber and Advertisement method for advertisements that can be deployed on the home page, characterized in that it can be posted in the home page advertisement section of the subscriber. 2. A method of advertising each subscriber who has subscribed to an information site possessed by an Internet provider can open a home page on the information site and can develop the home page on the home page. Displaying a column for placing an advertisement of another subscriber on the home page of the subscriber and a column for receiving a request for advertising from another subscriber so as to allow browsing on the Internet, wherein the one subscriber has another subscription When the user accesses the home page of the user and selects the column to accept the request for advertisement posting, he asks the other subscribers for permission for mutual advertisement posting, and when the other subscriber permits, the advertisement of one subscriber is Advertisements of other subscribers can be posted in the home page advertisement section of one subscriber while advertisements of other subscribers can be posted in the home page advertisement section of other subscribers. Method of advertising that. 3. A method of advertising, wherein each subscriber who has subscribed to an information site possessed by an Internet provider can set up a home page on the information site and develop it on the home page. Displaying a column for placing an advertisement of another subscriber on the home page of the subscriber so as to allow browsing the Internet, wherein the one subscriber accesses the home page of the other subscriber and accesses the home page of the other subscriber; If you select a column that does not yet have other subscribers' advertisements placed in the advertisement placement column, you can place one subscriber's advertisement in the other subscriber's home page advertisement column and other subscribers The advertisement method can be placed on the home page advertisement section of one subscriber. 4. A request from one of the subscribers whose advertisement is placed in the advertisement section of each other's home page, the advertisement of the one subscriber is converted to the advertisement of the other subscriber. The advertisement of the other subscriber can be deleted from the advertisement of the home page of the one subscriber, and the advertisement of the other subscriber can be deleted from the advertisement of the home page. The display position of an advertisement of another subscriber posted on the home page of the one subscriber can be changed by a request from one subscriber on which the advertisement is posted, or An advertisement method for advertising that can be developed on the home page according to claim 2 or 3. 5. An Internet user accessing a home page of a subscriber on which an advertisement of another subscriber is placed selects the advertisement portion of the other subscriber on the home page. 5. A method of advertising a promotion that can be developed on a home page according to claim 1, wherein the access destination of the user is a home page of the other subscriber. .