JP2002024674A - Display information distributing device and method therefor, adaptive information distributing device and method therefor, and publishing charge calculating device for display information distributing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a display information distributing device suitable for a individual control of the contents displayed in each information display space. SOLUTION: This display information distributing device is provided with a space attribute information data base means 32 for registering attribute information in each information display space 200, an information display space extraction means 34 for retrieving the inside of the space attribute information data base means 32 according to a retrieving condition and extracting the information display space 20 matching with the retrieving condition, a contents data base means 36 for receiving supply of contents displayed in the information display space extracted from the publishing client and a schedule control means 38 for displaying the contents in the information display space 20 extracted at a prescribed time.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for distributing and managing distribution of electronic display information to an information display space capable of displaying electronic information such as still images and videos.

[0002]

2. Description of the Related Art A television receiver is installed in an information display space provided on a street, a station, a train, or the like, and a video is broadcast there.
Information from television broadcasts, text data broadcasts, and the like is broadcast all at once (see Japanese Patent Application Laid-Open No. 7-168544).

[0003]

However, in the prior art, there is a problem that it is difficult to switch the display flexibly because a fixed series of information is transmitted as a broadcast. In addition, there is a problem that the same content is basically broadcast in a plurality of information display spaces, and it is difficult to individually manage the content displayed in each information display space.

The present invention solves the above-mentioned problems, and
An object of the present invention is to provide a display information distribution device suitable for individually managing contents displayed in individual information display spaces.

[0005]

As shown in FIG. 1, a display information distributing apparatus 30 according to the present invention for solving the above-mentioned problems has a space attribute information database means 32 for registering attribute information of each information display space 20; An information display space extracting means 34 for searching the space attribute information database means 32 according to a search condition and extracting an information display space 20 matching the search condition; and an information display space extracted from the posting requester. And a schedule management means 38 for individually displaying the contents in the extracted information display spaces 20 at predetermined times.

Here, the attribute information of the information display space includes a heading title, an installation location, location information, a LAN connection group configuration, a company name, a display format, and the like. The installation location includes a fixed location such as a railway station and a specific portion of a mobile body such as a vehicle. The search conditions requested by the publication requester include the time, the position of the target information display space, the size of the screen, the publication fee, and the like. Content includes still images,
This includes moving images, audio information, landscape images, portraits, regional information, emergency information, road traffic information, railway operation information, advertisements, and the like. The search conditions are set by the publication requester or the provider of the information display space.

[0007] In the apparatus configured as described above, the publication requester searches the space attribute information database means and extracts an information display space that matches the search condition.
The posting requester registers the content to be displayed in the information display space in the content database means. Schedule management means, according to the conditions specified by the posting requester,
Distribute the target content to the specified information display space at the specified time. In this way, many posting requesters can display the content in a time-division manner at a low cost in a large number of information display spaces scattered geographically, and the advertisement distribution can be performed efficiently.

[0008] Preferably, a public order and morals offending content removing means 40 for excluding contents corresponding to public order and morals offense among contents displayed in the information display space is provided. By removing expressions that slander a third party or obscenities by means of public order and morals offending content removal means, the dignity as media posted in places where the public views can be maintained. Preferably, a display result database means 42 for receiving the time at which the content is displayed in the information display space and a charging means 44 for charging the posting requester based on the display result of the content are provided. Can be paid based on the content delivered to the information display space.

[0009] Preferably, an interrupt content distribution means 46 for distributing the interrupt content in preference to the display schedule of the content in the information display space determined by the schedule management means 38 is provided. Notification and the status of operation stoppage due to a vehicle accident can be promptly transmitted to the viewer. Further, when there is a free time slot in the display schedule of the content of the information display space determined by the schedule management means 38, there is provided a time unspecified content distribution means 48 for distributing the time unspecified content in the empty time slot. Then, even when there is no request to post, you can post ads that interest your audience,
The viewer can make a habit of viewing the information display space.

As shown in FIG. 2, the adaptive information distribution apparatus 50 according to the present invention for solving the above-mentioned problems has a situation acquiring means 60 for sensing the attribute situation of a viewer viewing an information display space.
And attribute status analyzing means 52 for analyzing the attribute status of the viewer detected by the status obtaining means, and content receiving supply of content to be displayed in the information display space according to the attribute status of the viewer from the posting requester Database means 54
Content selection transmitting means for matching the advertisement condition requested by the posting requester with the attribute status of the viewer analyzed by the attribute status analyzing means, and displaying the content in the matched information display space 56.

[0011] In the device configured as described above, the status acquisition means senses the attribute status of the viewer, and includes, for example, an imaging device, an ID transmission device such as a mobile phone or an IC card,
A weight sensor, a climate sensor, an infrared sensor, and the like correspond.
The attribute status analysis means analyzes the attribute status of the viewer detected by the status acquisition means.
An information receiving device, a sensation information conversion device, and the like correspond. In the content database means, contents tailored to various customer targets such as for young women, mature women, sportsmen, businessmen, and students are registered. The content selection transmitting means selects and distributes content that matches the customer target viewing the information display space.

Preferably, the situation acquisition means is an image pickup device, and the attribute situation analysis means can distribute contents to the information display space according to attributes expected from the appearance of the viewer, for example, gender and age group. The status obtaining means receives at least one of the ID and the personal attribute information transmitted by the ID transmitting device possessed by the viewer viewing the information display space, and the attribute status analyzing means obtains the personal attribute information or ID derived from the ID. If the transmitting device is configured to analyze the attribute status that the viewer prefers from the personal attribute information directly transmitted, it is possible to distribute the content tailored to the personal preference to the information display space based on the ID information stored in the ID transmitting device. . In addition, if the status acquisition means is a weight sensor installed in the viewable area of the information display space, and the attribute status analysis means is configured to analyze the weight of the viewer as the attribute status, it is possible for a diet-oriented person or a person who is obese. Can be distributed to the information display space. In addition, if the status acquisition unit is a climate sensor installed near the information display space and measures at least one of temperature and humidity, and the attribute status analysis unit is configured to analyze the measurement value of the climate sensor as an attribute status, In addition, it is possible to predict an average customer's desired taste based on climatic factors such as cold, humid, and fragile, and to distribute the content to the information display space in the taste prediction.

As shown in FIG. 2, the publication fee calculating device of the adaptive information distribution device according to the present invention for solving the above-mentioned problems includes a status acquisition unit 60 for sensing the attribute status of a viewer who views the information display space; Attribute status analysis means 52 for analyzing the attribute status of the viewer detected by the status acquisition means, and charging means 58 for calculating the display unit price of the content displayed in the information display space according to the attribute status of the viewer. It is characterized by doing. In the device configured as described above, the guideline of the unit price of the display fee can be obtained according to the attribute of the person viewing the information display space, so that the publication requester can easily make a reasonable decision. The price table in which the display fee unit price is determined is determined by the provider of the information display space in consideration of the demand of the publication requester.

[0014]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 3 is a configuration block diagram for explaining the first embodiment of the present invention, and also shows information exchange between components. In the figure, the information display space 20
Is a display device installed inside public transportation facilities such as railway cars, buses, taxis, etc., on streets, and inside public facilities, and includes a television receiver, a liquid crystal display panel, a plasma display panel, and the like. The display information distributing device 30 considers the content, the content posting condition, the space attribute information database 32 and the schedule database 39 sent from the posting requester terminal 10, and places the content in the information display space 20 according to the order from the posting requester. To deliver. The information display space provider terminal 22 is installed in a provider of the information display space 20, for example, a railway company, a bus company, a local public organization, or a public interest organization, and stores attribute information of the information display space 20 in a space attribute information database. At the same time as registering at 32, the reception information of the consideration for the paid content publication is received. The posting requester terminal 10 is installed in an advertising agency, an advertising agency, a sales promotion department of a company targeting public goods, or the like, and requests the display information distribution device 30 to post content. The communication line NW exchanges information among the information display space 20, the display information distribution device 30, the information display space provider terminal 22, and the posting requester terminal 10, and includes a LAN, a public telephone line, a mobile telephone line, and satellite communication. Line, data communication line, and the like.

FIG. 4 is an explanatory diagram of the space attribute information database. The space attribute information database is provided with columns such as a management number of the information display space 20, a heading title, position information, a LAN group organization, a company name, and a display format. In the heading title column, a display preferable as a heading of the information display space 20, for example, a train line name and a railway company name in a railway are registered. In the position information column, in the case of a moving object such as a vehicle, there are provided columns for operation line name and map, layout map in the vehicle, installation location, screen size, and in the case of a fixed place such as a station building Is provided with columns for map, installation location, and screen size. In the LAN group formation, the information display spaces 20 are grouped by the in-vehicle LAN. For example, in the case where four doors are provided, the information display space 20 is 32 doors per railcar in a four-door vehicle because there are eight doors on the left and right sides. If there are, there will be eight information display spaces 20 for each system per vehicle.

FIGS. 5A and 5B are explanatory diagrams of a schedule database and a content database. FIG. 5A is a schedule database, FIG.
(C) shows the content pattern PT. The schedule database contains the date and time zone, for example, morning,
The schedule of what content is to be distributed day and night is described. In the case of distributing a plurality of contents in a certain time zone, it is preferable to include a method of time-division distribution and a designation of where in the plurality of information display spaces 20 to distribute. The content database is provided with fields for a content management number, a content pattern PT, a display start date, a display end date, and an upper limit of the accumulated publication fee. The content pattern PT generally has different types such as charter, idle time, in-house use, interrupt area, and the like. The idle time content pattern PT2 includes paid content that does not have a publication time instruction. The content pattern PT3 for the company is posted by a publishing company of the information display space, and corresponds to, for example, a resort industry advertisement or event information which is a related business of a railway company.

The operation of the apparatus having the above-described structure will be described below. First, information display space attribute information is transmitted from the information display space provider terminal 22 to the display information distribution device 30 (S100). The display information distribution device 30 includes:
When the information display space attribute information transmitted to the space attribute information database 32 and the charge table database 45 is registered, a registration completion notification is returned (S102).

FIG. 6 is a diagram for explaining registration of information display space attribute information. The information display space attribute information includes the installation location of the information display space 20, the registration of the fee form, the availability of an emergency display, the screen size and the number of sheets, the unit of publication application,
Includes posted prices, event information, etc. The registration of the fee form includes selection of a billing method, for example, a timer switching type,
The vehicle occupancy rate correspondence type and the preference classification type are included. The timer switching type is, for example, a format in which the display is performed at a constant interval in units of 15 seconds each, or a method in which the display is performed continuously for a fixed time. The response to a human advertisement may be the largest at the first time, and the property that the reactivity decreases when the same thing is viewed many times may be considered. In addition, for example, the station interval of the metropolitan commuter railway line,
For example, when the display is repeated at a rate of once every three minutes, the display fee can be calculated using the repetition cycle and the length of the display at one time based on the display unit price.

In the vehicle occupancy rate compatible type, the display unit price is determined according to the number of viewers who are occupying the vehicle.
Since the boarding rate is high in the city center section within km, the display unit price is set high because the boarding rate is medium, and the middle unit distance between 10km and 30km is set to the medium price because the boarding rate is medium. Since the display price is low, the display unit price is determined to be low. In the preference classification type, appropriate content that matches the preference of the viewer is distributed, and the preference of the viewer is collected from the ID or personal attribute information transmitted by the ID transmission device.
If an event with the ability to attract customers is held at a specific date and time, the price of the listing will be set higher than usual at the time of the event, and the price will be reduced during the off-season period. Can also be set to

Next, a conditional search request is transmitted from the publication requesting terminal 10 to the display information distribution device 30 (S1).
04). The display information distribution device 30 searches the space attribute information database 32, the schedule database 39, and the fee table database 45 using the search function 33 of the information display space extracting means 34. Then, the display information distribution device 30 returns a search result for the conditional search request to the publication requesting terminal 10 (S108). It should be noted that the information display space provider also performs marketing activities such as price setting by knowing the operating state of the other information display space 20. Therefore, the information display space provider terminal 22 is also permitted to transmit a conditional search request to the display information distribution device 30 (S106), and the search result for the conditional search request is provided from the display information distribution device 30 to the information display space. Is returned to the user terminal 22 (S110).

Next, the publishing requester terminal 10 makes a tentative reservation for publishing the information display space 20 at the date and time when the publishing requester wants to display, and transmits the contents to be published to the display information distribution device 30 ( S112). The display information distribution device 30 uses the provisional reservation function 382 to reflect the transmitted provisional reservation in the schedule database 39 and to register contents to be posted in the content database 36. Subsequently, the display information distribution device 30
Transmits the content to be posted to the public order and morals offending content removing means 40 by the content confirmation request function 384 (S114). Public order and morals offense content removal means 40
The information display space provider examines the contents to be posted and removes contents that are not desirable as public advertisements such as slanderous expressions or incitement of turbulence. The result of the content confirmation is returned to the display information distribution device 30. (S116). When the information display space provider determines that the content to be posted is suitable, the display information distribution device 30 updates the provisional reservation in the schedule database 39 to the main reservation by the reservation function 388 and requests the posting of a notification of aptitude. A reply is sent to the main terminal 10 (S118). If the information display space provider determines that the content to be posted has a point to be corrected, the content of the correction instruction is transmitted to the posting requester terminal 10, and if the posting requester agrees, the content required for the posting is necessary. Move to the next procedure.

FIG. 7 is an explanatory diagram of the search function, the provisional reservation function, the content confirmation request function, and the reservation function of FIG. First, the search conditions are input to the publication requester terminal 10 and registered in the space attribute information database 32. The search condition includes an ID for identifying a posting requester, a posting place, and an information display space 20.
Registration of the installation location, the charge form, designation of the screen size and the number of sheets, limit of the publication price, event information, and the like. Next, when the display information distribution device 30 confirms that the information display space 20 that meets the input search condition exists,
The provisional reservation is registered in the schedule database 39 and the contents to be posted are stored in the content database 3.
Register in 6. Then, the content to be posted is transmitted to the information display space provider terminal 22, and the information display space provider confirms that the content does not cause any trouble to be posted. Subsequently, the provisional reservation is changed to the main reservation for the content scheduled to be published with the approval of the information display space provider.

When the due date of the official reservation has arrived, the schedule management means 38 refers to the schedule database 39 and the content database 36 to display the contents to be posted in the officially reserved information display space 20.
Data is transmitted to the buffer in the information display space 20 (S120). The buffer of the information display space 20 performs individual distribution for displaying the content to be posted on the display device 21 at each installation location. The log of the individual distribution is registered in the display result database 42 (S122). The billing unit 44 calculates the content publication fee for the information display space by taking into account the display result database 42 and the fee table database 45, and
2 and the content posting revenue is transmitted (S12).
4), the content publication amount is transmitted to the publication requesting terminal 10 (S126).

FIG. 8 is an explanatory diagram of the schedule management function of FIG. The schedule management means 38 includes a schedule database 39, a space attribute information database 32,
In addition, referring to the content database 36, the content to be published in the booked information display space 20 is transmitted via the communication line NW. Information display space 20
Publishes the content to be published transmitted via the communication line NW to the viewer at the reserved time.

FIG. 9 is an explanatory diagram of the billing function of FIG. The display result database 42 includes the schedule management means 3
8 stores a display start log and a display end log at the time of display output of the content distributed. Billing means 44
Are the display result database 42 and the charge table database 4
Calculate the publication fee with reference to 5. At this time, if the reserved content is not displayed because the interruption display time exists, the fee reduction process is performed according to the time when the reserved content is not displayed and the number of the information display spaces 20.
This publication fee is transmitted to the information display space provider terminal 22 and the publication requester terminal 10 via the communication line NW.

FIG. 10 is a block diagram illustrating the configuration of the second embodiment of the present invention. The interrupt display indicates that, when an event with high alertness or urgency of an accident or incident occurs, the information display space provider determines the news of the accident or incident over the existing schedule management at the discretion of the information display space provider.
Is to be delivered to When an event with high urgency occurs, the information display space provider terminal 22 transmits the interrupt-confirmed content whose content has been confirmed to the interrupt-content distribution means 46 (S200). The interrupt content distribution means 46 temporarily registers the transmitted interrupt display content in the schedule database 39 and the content database 36, and after the various flags are recognized, the interrupt display of the information display space 20 for the interrupt display content. The content is transmitted to the buffer (S202), and the buffer switches the display from the previous content to the content for interrupt display on the display device 21 at an appropriate timing. Then, after a lapse of time when the occurrence of a highly urgent event has been thoroughly known, the display is returned to the originally displayed content of the schedule database 39.

At the time when the content for interrupt display was displayed, the distribution of the paid content scheduled in the schedule database 39 could not be performed, so the distribution status of the content for interrupt was transmitted from the information display space 20 to the charging function 44. Is performed (S204). Billing function 44
Reports to the information display space provider terminal 22 the reduction processing corresponding to the content distribution for interruption (S206).

FIG. 11 is a diagram for explaining the details of the operation of the interruption content distribution means. The content database 36 stores display contents to which classification tags have been added. Classification tags are interrupt display, OL (Offic
e Lady), business people, children, the elderly, housewives, riding rates of 80% or more, and outside temperatures of 28 ° C or more. When an interrupt display switching process is instructed from the interrupt content distribution unit 46, the classification tag of the content database 36 is changed from “interrupt display” to
For example, content # 0000 is selected. The interruption content distribution means 46 distributes the called content # 0000 to the information display space 20.

FIG. 12 is a structural block diagram for explaining a third embodiment of the present invention. Schedule database 3
9 includes a time zone in which no paid content is applied. When there is no application for such paid content, the video information to be distributed to the information display space 20 is performed by the time-independent content distribution means 48. The video information distributed by the time-unspecified content distribution means 48 includes paid content with undetermined publication time, free content such as landscape painting, advertisement for promoting use of a railway company, video provided by a local government, There are silent movies with the permission of the copyright holder. That is, in the schedule database 39, the application for the display reservation is closed a certain period before the display date, and the display reservation schedule of the content is adjusted. As a result of the adjustment, if a free time occurs in the schedule database 39, the non-time-specific content provided in the content database 36 is distributed by the non-time-specific content distribution means 48.

FIG. 13 is a diagram for explaining details of the operation of the time-independent content distribution means. First, it is found that there is an idle time zone in the display reservation schedule on July 1 on the June 24 of the reservation adjustment deadline (S300). Then, the time-unspecified content distribution means 48 searches the content database 36 for the free time content PT2 (S30).
2). It is determined whether or not there is content that meets the date and time conditions in the free-time content PT2 (S304), and if so, it is confirmed that the accumulated fee is within the upper limit of the accumulated fee specified by the advertiser of the free-time content PT2 (S306). It is input to the schedule database 39 (S308). Subsequently, it is searched whether or not there is a free time zone in another time zone or another information display space 20 (S310). If there is a free time zone, the non-time-designated content distribution unit 48 reads the free time content PT2 from the content database 36. Is searched for (S31
2). If another space-time content PT2 exists, the process returns to S302, and the space-time content PT2 is no longer present.
If is missing, the content PT3 for the company is searched (S314).

Then, it is determined whether or not the in-house content PT3 has a content that satisfies the date and time condition (S316). If not, the information display space 20 is blank-displayed (S31).
8). If there is, the corresponding in-house content PT3 is input to the schedule database 39 (S32).
0). Subsequently, it is searched for an empty time zone for another time zone or another information display space 20 (S322). If there is an empty time zone, the process returns to S314, and if there is no empty time zone, the process ends (S324).

FIG. 14 is a structural block diagram for explaining a fourth embodiment of the present invention. In the figure, the adaptive information distribution device 50 refers to the content sent from the posting requester terminal 10, the content posting condition, and the viewer information near the information display space 20 collected by the space attribute information database 32 and the status acquisition device 60. Then, the content is distributed to the information display space 20 according to the order from the publication requester. The status acquisition device 60 senses the attribute status of the viewer, and corresponds to, for example, an imaging device, an ID transmission device such as a mobile phone or an IC card, a weight sensor, a climate sensor, an infrared sensor, and the like.

FIG. 15 is an explanatory diagram of the space attribute information database. The space attribute information database is provided with fields for a management number of the information display space 20, a heading title, position information, a LAN group organization, a company name, a display format, and an identification method. Headline title, location information,
The LAN group organization and company name are the same as those described in FIG. The display format includes the status acquisition device 60
A method of switching in real time according to the viewer identification of
There is a schedule specification in which a display schedule is determined in advance. The identification method is provided with detailed rules a to e of the device, observation contents, and condition classification. For example, when a person is identified by measuring the body temperature using an infrared sensor, there are categories such as whether the number of persons is simply identified according to the pixel density, whether the audience is an adult or a child, or the like. When the body height is measured using a weighing scale and an imaging device and the body fat percentage of the viewer is indirectly measured, the viewer is classified as being overweight, normal, or too thin. In the case where video analysis is performed using a camera, classification based on the appearance of viewers such as women, men, housewives, children, and the elderly can be performed. When the temperature and humidity are measured using a thermo-hygrometer, classification such as sultry, thick, ordinary, cool, and cold can be made.

FIG. 16 is an explanatory diagram of the detailed rules of the space attribute information database. For example, the criteria for classifying viewers into obesity, slightly obese, normal, lean, etc. by measuring body fat percentage are 30% or more, 25% or more, and 20% for men, respectively.
% And 15% or less.

FIG. 17 is an explanatory diagram of a content database. In the content database, a display start period and a display end period for each content, viewer conditions, and an upper limit of the accumulated fee are registered. For example, the midsummer advertisement for beer is flown to the information display space 20 when it is hot and humid,
The upper limit is registered as 10 million yen. In addition, advertisements for women's magazines and beauty salons are played when a female viewer is near the information display space 20, and advertisements for health foods and fitness clubs are used when an obese viewer is near the information display space 20. Shed.

FIG. 14 shows the operation of the apparatus constructed as described above.
It will be described based on. First, information display space attribute information is transmitted from the information display space provider terminal 22 to the adaptive information distribution device 50 (S400). When the information display space attribute information transmitted to the space attribute information database 32 and the fee table database 45 is registered, the adaptive information distribution device 50 returns a registration completion notification (S402).

Next, the posting requester terminal 10 sends the information requesting message to the
In addition to making a tentative reservation for the publication of No. 0, the content to be published is transmitted (S404). Adaptive information distribution device 50
The tentative reservation function 382 reflects the transmitted tentative reservation of the schedule-designated content in the schedule database 39 and registers the content to be posted in the content database 54. Subsequently, the adaptive information distribution device 50 uses the content confirmation request function 384 to change the content to be posted to the public order and morals offending content removal unit 4.
0 (S406). The public order and morals offending content removing means 40 is for the information display space provider to examine the contents to be posted and remove contents that are not desirable as public advertisements such as slanderous expressions and incitement of turbulence. It is returned to the information distribution device 50 (S4
08). When the information display space provider determines that the content to be posted is appropriate, the adaptive information distribution apparatus 50 updates the provisional reservation in the schedule database 39 of the schedule designation type content to the main reservation by the reservation function 388, and Then, a notice of aptitude is returned to the publication requesting terminal 10 (S410). If the information display space provider determines that the content to be posted has a point to be corrected, the content of the correction instruction is transmitted to the posting requester terminal 10, and if the posting requester agrees, the content required for the posting is necessary. Move to the next procedure.

Next, the status acquisition device 60 collects the viewer information near the information display space 20 and transmits it to the adaptive information distribution device 50 (S412). Adaptive information distribution device 5
0 indicates the viewer information as the personal attribute database 522, the video analysis information database 524, and the statistical information database 5
26 is analyzed, and content to be delivered to the information display space 20 is selected. For example, the situation acquisition device 60 is an imaging device, and the adaptive information distribution device 50 can distribute content to the information display space 20 according to attributes expected from the appearance of the viewer, for example, gender and age group. Further, the situation acquisition device 60 receives the ID or personal attribute information transmitted by the ID transmission device possessed by the viewer viewing the information display space 20, and the adaptive information distribution device 50 makes the viewer's preference from the personal attribute information. Statistic information database 52 for attribute status
6, it is possible to distribute to the information display space 20 a content that matches personal preferences based on the ID information stored in the ID transmitting device. The status acquisition device 60 is a weight sensor installed in the viewable area of the information display space 20, and the adaptive information distribution device 50
Is configured to analyze the weight of the viewer as an attribute situation, it is possible to distribute content suitable for a diet-oriented person or an obese person to the information display space. The status acquisition device 60 is a climate sensor installed near the information display space 20 for measuring at least one of temperature and humidity, and the adaptive information distribution device 50 is configured to analyze a measurement value of the climate sensor as an attribute status. Then, it is possible to predict an average customer's desired taste from climatic factors such as heat, cold, damp, and so on, and to distribute the content to the information display space 20 in the taste prediction.

The content selected by the adaptive information distribution device 50 is stored in the information display space 20 where the target viewer is located.
Is transmitted to the buffer of the information display space 20 (S414). The buffer of the information display space 20 performs individual distribution for displaying the content on the display device 21 where the target viewer is located. The log of this individual distribution is registered in the display result database 42 (S4).
16). The accounting unit 58 calculates the content publication fee for the information display space by referring to the display record database 42 and the fee table database 45, transmits the content publication revenue to the information display space provider terminal 22 (S418), and posts the content. The content publication fee is transmitted to the client terminal 10 (S420).

FIG. 18 is a diagram for explaining display switching of real-time switching type contents. The status acquisition device 60 provided near the information display space 20 sends video information about the viewer to the video analysis processing unit of the adaptive information distribution device 50. The status acquisition device 60 receives personal attribute information transmitted from an ID transmitting device such as a mobile phone possessed by a viewer who views the information display space 20, and analyzes the personal attribute data with reference to the personal attribute database 522. Start processing. Then, the viewers in the vicinity of the information display space 20 are classified into classification tags provided in the content database 54. The classification tags are for businessmen, children, elderly people, housewives, riding rates of 80% or more, and outside temperatures of 28 ° C or more. The adaptive information distribution device 50 distributes the content corresponding to the classification tag to the information display space 20.

FIG. 19 is a block diagram illustrating the configuration of a fifth embodiment of the present invention. In the figure, the adaptive information distribution device 50 collects viewer information near the information display space 20 collected by the situation acquisition device 60 and stores the viewer information in the personal attribute database 522 and the video analysis information database 5.
24, stored in the statistical information database 526 (S50)
0). The charge table creation function 582 creates a charge table based on the viewer information stored in the personal attribute database 522, the video analysis information database 524, and the statistical information database 526. For example, vehicles with commuting hours have a relatively high price because there are many viewers, and in the daytime, they are set at relatively low prices with a small absolute number of viewers. A slightly extra charge is set for the content. The charge table update function 584 updates the contents of the charge table database 45 and confirms the update of the charge table to the information display space provider terminal 22 (S5).
02).

FIG. 20 is an explanatory diagram of the accounting process. The adaptive information distribution device 50 collects viewer information near the information display space 20 collected by the situation acquisition device 60, performs video analysis and statistical processing, and stores the viewer information in the personal attribute database 522 and the video analysis information database 524. , In the statistical information database 526. Then, in the real-time switching type content, a content suitable for a viewer near the information display space 20 is stored in the content database 54.
And delivers it to the information display space 20. In the case of schedule-designated content, the content is called from the content database 54 at the designated time with reference to the schedule database 39 and is delivered to the information display space 20. In the charging process, a display start log and a display end log of the content to be distributed to the information display space 20 are detected, a charging amount is calculated, and the calculated amount is distributed to the information display space provider terminal 22 and the publication requesting main terminal 10. The adaptive information distribution device 50 also performs a fee table creation process based on viewer information near the information display space 20.

In the above embodiment, the case where various databases are provided in the display information distribution apparatus and the adaptive information distribution apparatus has been described. However, the present invention is not limited to this. May be supplied from a database center.

[0044]

As described above, according to the display information distributing apparatus of the present invention, the posting requester searches the space attribute information database means to extract the information display space that matches the search condition, A configuration in which content to be displayed in the information display space is registered in the content database means, and the schedule management means distributes the target content to the specified information display space at a specified time according to a condition specified by the publication requester. Because
For a large number of information display spaces scattered geographically, many publishing requesters can display the content in a time-division manner at low cost, and the advertisement distribution can be performed efficiently.

Further, according to the adaptive information distribution apparatus of the present invention, the situation acquiring means for sensing the attribute situation of the viewer viewing the information display space, and the attribute situation of the viewer sensed by the situation acquiring means are analyzed. Attribute status analyzing means, content database means for receiving supply of content to be displayed in the information display space from the posting requester in accordance with the attribute status of the viewer, advertisement conditions requested by the posting requester, and the attribute status analysis Means for transmitting the content in the matched information display space by matching with the attribute status of the viewer analyzed by the means, so that the viewer viewing the information display space is provided. Can be distributed, and the advertising efficiency is improved as compared with the schedule type distribution.

[Brief description of the drawings]

FIG. 1 is a configuration block diagram illustrating a display information distribution device according to the present invention.

FIG. 2 is a block diagram illustrating a configuration of an adaptive information distribution apparatus according to the present invention.

FIG. 3 is a configuration block diagram illustrating a first embodiment of the present invention.

FIG. 4 is an explanatory diagram of a space attribute information database.

FIG. 5 is an explanatory diagram of a content database.

FIG. 6 is a diagram illustrating registration of information display space attribute information.

FIG. 7 is an explanatory diagram of a search function, a provisional reservation function, a content confirmation request function, and a reservation function of FIG. 3;

FIG. 8 is an explanatory diagram of the schedule management function of FIG. 3;

FIG. 9 is an explanatory diagram of a billing function in FIG. 3;

FIG. 10 is a configuration block diagram illustrating a second embodiment of the present invention.

FIG. 11 is a diagram for explaining the details of the operation of the interruption content distribution means.

FIG. 12 is a configuration block diagram illustrating a third embodiment of the present invention.

FIG. 13 is a diagram illustrating details of the operation of the time-unspecified content distribution means.

FIG. 14 is a configuration block diagram illustrating a fourth embodiment of the present invention.

FIG. 15 is an explanatory diagram of a space attribute information database.

FIG. 16 is an explanatory diagram of the detailed rules of the space attribute information database.

FIG. 17 is an explanatory diagram of a content database.

FIG. 18 is an explanatory diagram of display switching of real-time switching type content.

FIG. 19 is a configuration block diagram illustrating a fifth embodiment of the present invention.

FIG. 20 is an explanatory diagram of a billing process.

[Explanation of symbols]

 Reference Signs List 20 information display space 30 display information distributing device 32 space attribute information database means 34 information display space extracting means 36 content database means 38 schedule managing means 40 public order and morals offending content removing means 42 display result database means 44 charging means 46 interrupting content delivering means 48 Time unspecified content distribution means 50 Adaptive information distribution apparatus 52 Attribute status analysis means 54 Content database means 56 Content selection transmission means 60 Status acquisition means

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5B049 BB00 EE05 FF01 GG02 5B075 KK07 ND06 ND12 PQ02 PQ05 PR08

Claims (13)

[Claims] 1. A space attribute information database means for registering attribute information of each information display space, and a search in the space attribute information database means according to a search condition, to extract an information display space matching the search condition. Means for receiving the content to be displayed in the extracted information display space from the posting requester; and schedule management means for displaying the content in the extracted information display space at a predetermined time. A display information distribution device, comprising: 2. The display information distributing apparatus according to claim 1, further comprising: a unit for excluding, from the contents, contents that fall under public order and morals. 3. The display information distribution device according to claim 1, further comprising: a unit for receiving a time at which the content was displayed in the information display space; and charging the posting requester based on a display result of the content. And a display information distribution device. 4. The display information distributing apparatus according to claim 1, further comprising means for distributing the interruption content in preference to the display schedule of the content in the information display space determined by said schedule management means. Display information distribution device. 5. The display information distribution device according to claim 1, further comprising: when there is a free time slot in the display schedule of the content of the information display space determined by the schedule management means, there is no time in the idle time slot. A display information distribution device comprising means for distributing designated content. 6. A content to be displayed in the extracted information display space is supplied from the posting requester, and the space attribute information database means in which the attribute information of each information display space is registered is stored in the space attribute information database means. A display information distributing method, comprising: searching for information according to a search condition requested, extracting an information display space that matches the search condition, and displaying the content in the extracted information display space at a predetermined time. . 7. A situation acquiring means for sensing an attribute situation of a viewer who views the information display space, a means for analyzing the attribute situation of the viewer sensed by the situation acquiring means, Means for receiving the supply of the content to be displayed in the information display space according to the attribute status of the user, matching between the condition requested by the publishing requester and the attribute status of the viewer analyzed by the attribute status analysis means, An adaptive information distribution apparatus, comprising: a content selection transmitting unit for displaying the content in a matched information display space. 8. The adaptive information distribution apparatus according to claim 7, wherein said situation acquisition means is an image pickup apparatus, and said attribute situation analysis means analyzes an attribute expected from a viewer's appearance. 9. The situation acquiring means receives at least one of an ID and personal attribute information transmitted by an ID transmitting device possessed by a viewer who views the information display space, and the attribute situation analyzing means receives the ID or the personal information. 8. The adaptive information distribution apparatus according to claim 7, wherein an attribute situation preferred by a viewer is analyzed from at least one of the attribute information. 10. The information processing apparatus according to claim 1, wherein the status acquisition unit is a weight sensor installed in a viewable area of the information display space, and the attribute status analysis unit analyzes the weight of the viewer as an attribute status. 8. The adaptive information distribution device according to 7. 11. The status acquisition means is a climate sensor installed near the information display space for measuring at least one of temperature and humidity, and the attribute status analysis means analyzes a measurement value of the climate sensor as an attribute status. The adaptive information distribution apparatus according to claim 7, wherein: 12. An attribute status of a viewer who views the information display space is sensed, the attribute status of the sensed viewer is analyzed, and the posting requester sends the information display space to the information display space according to the attribute status of the viewer. Upon receiving the supply of the content to be displayed, the condition requested by the posting requester is matched with the attribute status of the viewer analyzed by the attribute status analysis means, and the content is displayed in the matched information display space. An adaptive information distribution method, comprising: 13. A situation acquiring means for sensing an attribute situation of a viewer who views an information display space; a means for analyzing the attribute situation of the viewer detected by the situation acquiring means; Means for calculating a display unit price of content to be displayed in the information display space by using the information display space.