JP2002015111A - Marketing system using date information or the like - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a marketing system capable of updating and grasping ages, etc., in a database as the ages, etc., of the present time or a prescribed point of time and performing sales promotion on the day of a birthday, etc., or just before the birthday, etc. SOLUTION: This system is provided with an information storing means 10 where the attribute information of each user is registered, an object person extracting means for extracting an object person who meets with a condition from the means 10, and an outputting means for transmitting information to the object person by e-mail on the basis of the e-mail address of the extracted object person. The attribute information includes date information (birthday, etc.), about specified items, and the object person extracting means performs narrowing down according to the number of years information (age, etc.), calculated on the basis of the date information. Various pieces of information are sent to the object person on the day of the date information or just before or after the prescribed day, month and year centering on the date on the basis of the date information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention relates to advertisements, advertisements, PR, sales promotion activities, questionnaires based on "age, etc." and "use years, etc." for "various members, purchasers, applicants, applicants, etc." , Transmission of other information, effect measurement, etc.
"Sales promotion activities, etc.").

[0002]

2. Description of the Related Art Various members, purchasers, applicants,
Build a database by letting applicants answer their ages, etc.
It has been practiced to extract an appropriate person such as a required age from the database and to put an advertisement or the like on the person.

[0003]

However, in the case where the respondent is made to answer the age and the like as in the past, it is natural that the respondent answers the age and the like at the time of the answer. Error may occur between the actual age and the like.

[0004] Further, since the date itself such as the date of birth of the respondent is unknown only by giving the age or the like as in the past, the date of the birthday or the like and before and after (for example, immediately before) At the timing of the sales promotion activities could not be performed. Therefore, it was not possible to effectively use the perfect timing to increase the willingness to purchase.

[0005] Furthermore, if only the age and the like are answered as in the past, and the date itself such as the date of birth is unknown, the age and the like cannot be updated and the old history remains, so that if the date passes, The database was obsolete. In order to obtain the latest information, it is necessary to collect new data and construct a database, which has increased costs.

[0006] In addition, conventionally, since the relationship between each person in the database was unknown, only sales promotion activities and the like could be performed only by the person who matched the conditions. In other words, it is not possible to carry out a sales promotion activity or the like in a group unit of the person's family or friends. For example, if a birthday is approaching for a certain respondent, if it is possible to propose a present to the respondent's family or friends, or to advertise a party room or a commemorative trip, etc. Although convenient, it was previously impossible.

[0007] Further, since the conventional sales promotion activities are performed in one way from the customer and the related parties to the respondents, the response is received from the respondents who receive the information and the like, and the customer response is received. Could not be linked to the next sales promotion activity, etc. Therefore, it was not possible to accumulate the data by adding it to the database, and the marketing database could not be strengthened.

The present invention has been made in view of the above circumstances, and a main object of the present invention is to update and grasp information such as age and years of use in a database as current or predetermined time. An object of the present invention is to provide a marketing system that can use a database for a long time at low cost. Another object of the present invention is to provide a marketing system capable of conducting a sales promotion activity or the like at a perfect date before or after the day of a birthday or the like.

Another object of the present invention is to provide a marketing system that enables sales promotion activities and the like in groups of family members and friends. Alternatively, it is an object of the present invention to provide a marketing system capable of strengthening a database by utilizing customer reactions to various kinds of information such as advertisements and linking them to subsequent sales promotion activities and the like.

[0010]

In order to achieve the above object, a marketing system according to the present invention uses an information storage unit in which attribute information relating to each user is registered, and a specified narrowing condition that satisfies a condition. Based on the contact information such as the e-mail address, address, telephone number or fax number of the subject extracted by the subject extracting means, the subject extracting means for extracting the subject from the information storage means, Output means for performing processing for sending various information to the target person. The attribute information includes date information on a specific item. Then, narrowing down using secondary information including year information and the like calculated based on the date information is enabled by the subject extracting means, and based on the date information, the (year) month / day On the day,
Alternatively, before or after a predetermined number of days, months, or years, a process for sending the various types of information to the subject extracted by the subject extracting means is performed by the output means.

In another marketing system of the present invention, in addition to the above configuration, the system can be connected to a plurality of general user terminals via a network, and stores the attribute information obtained from a user in the information storage. It is characterized by further comprising a data registration means for registering in the means.

Further, another marketing system according to the present invention further comprises, in addition to the above configuration, year information calculation means for deriving the secondary information based on date information relating to the input specific matter. I do.

[0013] In another marketing system of the present invention, in addition to the above configuration, the secondary information derived by the year information calculating means is registered in the information storage means and registered in the information storage means. Update of the secondary information
It is characterized in that it is performed by the year information calculation means.

Further, another marketing system of the present invention uses the electronic mail address, address, telephone number, fax number, or the like obtained from the information storage means in addition to any one of the above-mentioned structures, and The output unit transmits an e-mail or a fax to the target person based on the e-mail address or the fax number to the target person extracted by the extraction unit, or an address book based on the address or the telephone number, It is characterized by outputting a telephone directory, a fax number book, a destination label, and the like.

Another marketing system according to the present invention, in addition to any one of the above-mentioned configurations, further comprises, when information is transmitted to the target person using the output means, when the target person makes a response, The information is registered in the information storage means by the data registration means.

Further, another marketing system according to the present invention further comprises, in addition to the above configuration, analysis means for analyzing a response tendency or the like based on the attribute information and the response information stored in the information storage means. It is characterized by the following.

According to another marketing system of the present invention, in addition to any one of the above structures, the attribute information of each user registered in the information storage means is divided into groups according to the relationship with other users. The extracted pattern information is included, and the pattern information of the target person extracted by the target person extracting means is obtained from the information storage means, and other users can be extracted as the target person based on the pattern information. It is characterized by having.

[0018]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the marketing system of the present invention will be described in more detail. FIG. 1 is a system configuration diagram of a marketing system according to an embodiment of the present invention. FIG. 2 is an operation explanatory diagram showing the operation of the marketing system according to this embodiment in a time-series manner using circled numbers.

The marketing system of this embodiment is as follows:
A corporation / organization / individual or its agency (for example, an advertiser or an advertising agency (the same applies hereinafter)) can use a member registration, a questionnaire, a quiz, etc., to specify or specify specific or unspecified general user attribute information. It is a system that collects, builds a database based on it, and effectively conducts sales promotion activities and the like to the relevant person. In particular, using the date information such as the date of birth, the date of purchase, etc. of users (respondents) consisting of various members, applicants, purchasers, applicants, etc. If it falls under, send e-mail, etc. to the person concerned, create an address book, telephone directory, e-mail address book, FAX / TELEX number book, etc., and a destination label only for the person concerned. , A marketing system suitably used for promoting sales and the like.

Each user has a user terminal 3
Is provided. Actually, in this embodiment, among general users such as the Internet, those who have registered as a member at the online mall or various purchasers online or offline (for example, in the case of the electronic mall, A person who responds to the questionnaire on the web or paper) becomes a user managed by the present marketing system, and the terminal of the person becomes the user terminal 3.

On the other hand, a server 1 which is a main part of the marketing system is provided on the side of the service center by an advertiser or an intermediary such as an advertising agency. The server 1 of the service center and the user terminal 3 of each user can communicate with each other and can be connected via a network. In addition, this connection may be various kinds of wireless in addition to a telephone line, an optical fiber cable, and a cable television line. In the present embodiment, connection is possible via the Internet.

As described above, the users include various purchasers, various members, applicants, applicants, and the like, as well as those who include the following introducers who have been introduced from these. Specifically, for example, in addition to (1) members such as credit cards, debit cards, and point cards, members of various friends' associations, travel members, monitor members, hotel members, electronic mall members, and other various members, (2) ) Mail order sales applicant, electronic mall user, commuter pass applicant, travel applicant, accommodation applicant, provider contract applicant, cable TV applicant, mobile phone / PHS applicant, TV shopping applicant, marriage counselor application (3) In addition to applicants, nursing care (day service, home helper dispatch, etc.) applicants and other various applicants, (3) Sweepstakes applicants, quiz applicants, questionnaire applicants, other various applicants, and (4) Participants in forums such as the web, various chiefs such as governors, mayors and mayors, officers of companies and associations, chairpersons of various meetings, shops, offices, companies, schools, public facilities (stations, People Hall, park, etc.), various facilities, a variety of tissues,
Countries, prefectures, municipalities, etc. are also included.

The date information refers to the date of birth, the date of purchase, etc., as described above. Specifically, for example,
(1) Respondent's date of birth, family, relatives, friends,
Date of birth of acquaintance, lover, (former) classmate, (former) colleague, respondent's own wedding anniversary, family, relatives, friends, acquaintances,
(Former) classmate / (former) colleague's wedding anniversary, respondent's enrollment date, graduation date, joining date, leaving date, hospitalization date / discharge date, family, relatives, friends, acquaintances, lovers, (former) classmate·
(Former) The date of enrollment, graduation, joining, leaving, hospitalization, and discharge of colleagues, respondents and their families, relatives, friends, acquaintances,
Date of death of lover, (former) classmate, (former) colleague, date of inauguration of various chiefs such as governor, mayor, mayor and officers of companies, associations, etc.
In addition to the resignation date, opening date, establishment date, establishment date, establishment date, founding date, installation date, opening date, founding date, municipal organization enforcement date, town enforcement date, etc. of stores and businesses related to respondents, 2) Request date, purchase date, sale date, etc. of various movables, real estate, services, etc.
Disposal date, repair date, occupancy date, extension date, renovation date, renovation date, contract date, cancellation date, implementation date, use start date, enrollment date, application date,
The reservation date is included. Examples of the latter include, for example, the date of purchase of a car and the date of execution of leisure activities such as travel (the date of overseas travel or domestic travel).

As described above, the term information refers to the age and the like, the number of years of use (including a combination of at least one of the number of years, the number of months, and the number of days). Specifically, for example, (1) the age of the respondent himself, his family, relatives, friends, acquaintances, lovers,
(Former) classmate (former) colleague age, respondent's marriage years, their family, relatives, friends, acquaintances, (former) classmates,
(Former) years of marriage of colleagues, respondents' years of enrollment, years of graduation, years of service, years of leaving, years of hospitalization, years of discharge,
The family, relatives, friends, acquaintances, lovers, (former) classmates,
(Former) years of enrollment, years of graduation, years of service, years of leaving the company, years of hospitalization, years of discharge from colleagues, respondents and their families,
The number of years since the death of relatives, friends, acquaintances, lovers, (former) classmates and (former) colleagues Years of opening, establishment, establishment, establishment, opening, founding, municipalization, township, etc. of related stores and businesses, etc. (2) Progress after requesting documents for various movables, real estate, services, etc. Includes years, years of use, years of residence, years of contract, years of cancellation, years of implementation, years of use, years of use, years of membership, years of application, years of reservation, etc. In addition,
Year information is basically numerical information calculated based on date information, but as described later, it is derived by combining date information with each other. ”May be referred to as“ secondary information ”for primary information including date information.

Each user terminal 3 is an input / output device operated by a user, and in this embodiment, is constituted by a personal computer. That is, for example, in addition to a personal computer, a keyboard, a mouse, and a display, a communication unit including a modem or a terminal adapter, a WWW browser, mail software, and the like for enabling communication with the service center 1 is provided. The user terminal 3 is not limited to a personal computer, but may be a mobile phone, PHS, or other portable information terminal, as well as other wireless terminals, office computers, interactive televisions, game machines, car navigation systems,
It may be a telephone, a facsimile, an alarm terminal, or the like.

The service center is a server 1 capable of two-way communication with one or more user terminals 3. The service center includes data registration means 5, age information calculation means 6, subject extraction means 7, output means 8, analysis means In addition to the means 9, the user information storage means 10, the target person information storage means 11, the transmission information storage means 12
And the like, and communication means for enabling communication with the user terminal 3.

The data registration means 5 is a means for receiving various information such as attribute information and answer information relating to the user and registering the information in the information storage means such as the user information storage means 10. The input of the attribute information can be performed by the user himself / herself at the user terminal 3 or by the server 1 itself at the service center side or at one or more administrator terminals 2 connected to the server 1. .

The attribute information is predetermined information on the user. For example, as shown in <database record items of various members, purchasers, applicants, applicants, etc.> in FIG. 2, the user's zip code, address, name, gender, date of birth, date of purchase, etc. Date information (in addition to the person himself, his family,
Relatives, friends, acquaintances, lovers, (former) colleagues, (former) classmates, etc. may be included), age information such as age and years of use (in addition to the person himself in accordance with the date information, (May include family, relatives, friends, acquaintances, lovers, (former) colleagues, (former) classmates, etc.), family code, relatives code, friend code, acquaintance code, lover code, (former) colleague code・ (Former) relationship information consisting of group codes (for example, group numbers) such as classmate codes, telephone numbers,
Fax number, e-mail address, occupation, work place, school name, marriage history, number of families, family structure, family attributes, etc. are included. In addition, the attribute information includes a member number,
Passwords, ID numbers, whether they are married or unmarried, annual income, how to build a house, how to own a house (owned house, rental apartment, etc.), hobbies, sports, preferences, commuting and school routes, Internet usage environment, etc. May be included. In addition, it is needless to say that the attribute information may be obtained from the answer information, and from that point, it can be said that there is no strict distinction between the attribute information and the answer information.

The relationship information is information indicating the relationship between the users in the user information storage means 10, and is divided into groups by adding a group code here. For example, assume that A, B, C, D, E,... Are registered as users in the user information storage means 10, respectively, and that A, B, and C are in a family relationship. Assigns a unique family code that can be distinguished from another family (other family such as D) to the family code of each of the attribute information of Mr. A, Mr. B and Mr. C. Also,
If D and E are relatives, they are given the same and unique relative code. Similarly, a friend code for identifying the friend of A is attached to the friend. For example, if A and D are friends, the same friend code is assigned to both. . further,
If A and E are lovers, both will have the same lover code.

A plurality of codes may be assigned to a certain grouping. For example, in the above example, if Mr. D is a friend of Mr. A and is also a friend of Mr. X unrelated to Mr. A, Mr. D has A
A friend code common to Mr. X as well as a friend code common to Mr. X will be added.

In the attribute information, the number of families is the number of families, the family structure is the relationship between families, and the family attribute is whether each family member is a student or a company employee.
Self-employed, student, married or unmarried, what is their gender,
When is my date of birth, where is my address, telephone / mobile phone / P
The information indicates what the HS / FAX number is, what the e-mail address is, and the like.

By the way, in the case of this embodiment, the age information and the relationship information in the attribute information are calculated or determined based on other information input at the user terminal 3 or the like. That is, first, the year information is calculated based on the date information. For example, when the age information is the age, the age of the respondent or the like is calculated based on the date of birth entered / answered and a specific date such as the time of database registration or update.
Is registered in the user information storage means 10 or the registered information is updated. Similarly, when the year information is the number of years of marriage, the number of years of establishment, the number of years of use, etc.
Based on the entered wedding anniversary date (marriage date), establishment date, purchase date, etc., and a specific date such as the time of database registration or update, the number of years of marriage, establishment, or use Are calculated by the year information calculation means 6 and registered in the user information storage means 10, or the registered information is updated.

The relationship information is determined on the basis of information entered through an application form, application form, questionnaire, application form, or the like. For example, in a web survey or the like, "Please introduce a friend"
By receiving contact information such as an e-mail address, it is known that the friend and the respondent have a friend relationship, and therefore the same code may be assigned to both friend codes. If the introduced friend is a new user, that is, a person who is not registered in the user information storage unit 10, the friend is introduced as a friend and registered and managed as a new record. Will be.

As described above, the year information calculating means 6
The secondary information (especially year information) is calculated or derived based on the input or registered date information, or the date information and a specific date such as a database registration time or a database update time, and stores the calculated secondary information in the database. This is a means for newly registering or updating registered information. The year information calculation means 6 may be provided in the data registration means 5 or may be provided in parallel with the data registration means 5.

The registration of the year information in the database may be performed by calculating the year information from the date information and registering the date information together with the registration of the date information in the database. Information or the like may be registered in a database, and thereafter, date information may be acquired from the database, year information may be calculated based on the date information, and the year information may be registered in the database. On the other hand, the update of the year information registered in the database is performed by the year information calculating means 6 acquiring the date information from the database, recalculating the year information based on the date information, and updating and registering the year information in the database. Done.

By the way, some secondary information, such as year information, once derived and registered in the database, need not be updated. In other words, the age information such as age needs to be updated, but if it is information on the age of marriage, it is calculated from the difference between the date information of the wedding anniversary date and the date of birth of the couple (“marriage”). Anniversary-birth date of the couple = at what age did they get married?), It does not change and does not need to be updated once registered. Similarly,
Family changes such as "child's date of birth-couple's date of birth = when the child was born", "child's date of birth-wedding anniversary = how many years the child was born after marriage" Information and "new house purchase date-couple's birth date = at what age did you have a new house?", "Expansion and renovation date-couple's birth date = at what age did you renovate and renew?""Anniversary of marriage = How long before or after marriage did you have a new house?", "Purchase date of a new house-Birth date of a child = How long before or after a child was born?" Information such as the relationship between the house and the family, such as “date−birth date = at what age the car was purchased”, is calculated and derived once and registered in the database. Therefore, when only such age information is handled, it is sufficient to provide the year information calculation means 6 in the data registration means 5, and there is no need to separately install the age information calculation means 6 for updating the database. .

The user information storage means 10 is a means for mainly storing the attribute information of each user, and is a database in this embodiment. Further, in this embodiment, in addition to the attribute information, answer contents such as purchase / application information and a questionnaire can be registered in the database 10. Note that a record is created, registered, and managed for each user (including the introducer) for the attribute information, the answer content, and the like.

The subject extracting means 7 is a means for specifying and extracting a subject who matches the condition from the users in the database 10 under a specific narrowing condition. In this embodiment, the target person is specified under a specific narrowing condition,
This is a means for acquiring contact information including the e-mail address, address, telephone number, fax number, and the like and the name of the specified subject from the database 10 and registering the contact information in the subject information storage means 11. The narrowing down of the target persons can be performed by attribute information (or answer information), particularly, date information and year information in the attribute information.

The subject information storage means 11 is a means for storing the name of each subject extracted by the subject extracting means 7 and contact information such as an e-mail address, address, telephone number or fax number. Yes, in this embodiment, it is composed of files. In this embodiment, as shown in <different file item> in FIG.
In addition to the narrowed down target data including the narrowed down target person's attributes and response information, a timestamp consisting of date and time information when the e-mail, FAX, etc. were sent or stamped such as an address book, reply mail For example, a time stamp including the date and time of reception and the contents of reception are registered for each target person. The contents of the reception include the presence / absence of contract / purchase, the presence / absence of application / document request, the goods / services selected / purchased, the contents of responses to the questionnaire, and the like.

The output means 8 performs processing for sending various information to each subject based on contact information such as the e-mail address, address, telephone number, or fax number of each subject acquired from the database 10. It is a means to do. In this embodiment, since the contact information of the target person is stored in the target person information storage means (separate file) 11 by the target person extraction means 7, an output process is performed based on the contents of the separate file 11. Will be. Note that, without creating the target person information storage means (separate file) 11, the target person extracting means 7 only specifies the target person, obtains the contact information of the specified target person from the database 10, The output processing may be directly performed by the output means 8 based on this.

The output means 8 has a function of transmitting, for example, an e-mail or a facsimile addressed to the subject. More specifically, since transmission information such as product guidance is stored in the transmission information storage unit 12, the transmission file is obtained, and the e-mail address or FAX number of the subject stored in the separate file 11 is stored. The output means 8 transmits an e-mail or a facsimile or the like to each target person based on them, and performs a sales promotion activity or the like.

Further, the output means 8 may be used in place of or in addition to the transmission function of the e-mail or the like, to store an address book, a telephone directory (including a mobile phone), a FAX number book, an e-mail address book, and the like. Output means may be used. In this case, the contact information of the target person in the separate file 11 is printed by an output device such as a printer connected to the server 1 or the administrator terminal 2, and an address book, a telephone directory, a fax number book, and an e-mail address are printed. A book or the like is created. Therefore, sales promotion activities can be performed based on the address book and the like.

In place of the address book or the like, a destination label (tack sticker) or a postcard for sending a catalog or the like is printed, and various recording media (FD, M
D, CD, MO, magnetic card, magnetic tape, IC chip, S-RAM, etc.) or customer or relationship via network (telephone line, optical fiber cable, cable TV line, wireless, etc.) 4 etc. An address book file or the like may be transmitted to a destination or the like (eg, an advertiser) by e-mail.

The transmission information storage means 12 is means for storing transmission information to be transmitted to the target person by e-mail or the like, and is constituted by a file in this embodiment. For example, as shown in <contents of transmission file> in FIG. 2, transmission in which advertisements of goods and services, application forms, contracts, bills for materials, questionnaires, digital contents (for example, image distribution of characters, etc.) are stored. Consists of files.

The analysis means 9 is a means for analyzing response information from the subject. The response information is a response from the target person to the transmission information, and is information returned from the user terminal 3 by e-mail or the like. For example, it includes information such as provisional reservation of products and the like guided by transmission information, application, application, registration, participation, reservation, purchase, contract, request for more detailed information, and response to a questionnaire.

The answer information is stored in the data register 5
At this time, the information is registered in the user information storage means 10 or the target person information storage means 11 or in a separate file. In the present embodiment, based on the response information registered in the target person information storage unit 11 and acquired therefrom, and preferably in addition to the attribute information of the user information storage unit 10,
The answer tendency can be analyzed by the analysis means 9. The analyzing means 9 may be provided in the subject extracting means 7, in which case the answer information can be added to the subsequent narrowing down of the subject.

Next, the operation of the marketing system of this embodiment will be described with reference to FIG. The numbers in parentheses below correspond to the encircled numbers in FIG.

(1) First, various members, purchasers, applicants,
Build a database of users such as applicants. The attribute information for registration in the database includes, for example, user registration (member registration) in an electronic mall, responses to various web questionnaires, commuter pass purchase data, various paper questionnaires, various member registration data, various purchase data. , Various application data, various applicant data, etc. These pieces of information are registered in the database 10 directly from the web, or data is entered in the database 10 from a paper form using the administrator terminal 2 or the like.

The collection of attribute information on the Web can be performed, for example, on a user registration screen as shown in FIG. In this screen example, for example, in addition to name information, e-mail address, information on credit card (card type, card number, expiration date), address, telephone number, gender, date of birth, wedding anniversary, etc. It is configured to input answer information such as a material request number of a product or the like guided above and a response to a web questionnaire. As will be understood from this, the date of birth and the like are answered without directly answering the age and the like, and the age and the like are calculated using the date of birth and the like.

The replied information is sent to the server 1 via the Internet, and the server 1 receiving the information
Registers the information in the database 10 in real time by the data registration means 5. At this time, if the respondent to be registered is already registered in the database 10, the duplicate registration is prohibited. However, if there is update / additional information, that part is newly updated / added to the database. In addition, years information such as age and years of use are calculated by the years information calculating means 6 from the input date information such as the date of birth and the date of purchase, and the years information is other attributes such as date information. The information is registered in the database 10 together with the information. That is, every time the information is registered in the database 10, the date information such as "date of birth" or "purchase date" is subtracted from the processing date (year, month, and day) of the computer, and "age, etc." Year information such as "use years etc." is calculated and registered as attribute information. The method of updating the year information is not limited to this, and the database may be updated at the time of accessing the database or at a certain time every day.

Further, the date is subtracted from each other by a predetermined combination of date information such as “date of birth” and “purchase date”, and the calculated result is registered as an attribute of the respondent. For example, as described above, the information “whether a new home was set up before or after a child is born” can be obtained from the “new home purchase date” and “child's birth date”, and the information is registered in the database 10. Is done.

By the way, besides the respondents answering their own attribute information, the respondents may also answer attribute information of family members or friends. For example, after inputting your own attribute information, contact your name, e-mail address, address, telephone number, fax number, etc. as "Please introduce your family" or "Please introduce your friends". A reply such as destination information, date information such as date of birth, etc. may be received. This allows
The relationship between the respondent and the introducer introduced by the person can be understood, and the attribute information of the introducer can be obtained. Then, the introducer is managed as a user in the database in the same manner as the respondent.

When receiving the introduction, that is, when the date of birth of a family, a friend, a lover, or the like is obtained, the server 1
If the database is searched and the introducer is not a registered person, a record of the introducer is created in the database 10 and the date of birth, e-mail address, address, telephone number, F
Attribute information such as an AX number is registered. Furthermore, grouping is performed based on the relationship information so that the relationship between the respondent and the family, friend, lover, or the like who is introduced by the respondent can be understood. That is, a predetermined group code, such as a family code, friend code, lover code, (former) colleague code, (former) classmate code, etc., of each record is added to a unique one and registered. . Even if the introducer is a registered person, if there is an update or addition to the relationship information, the update or addition is made to the database.

The registration of the attribute information and the like in the database 10 may be performed from the user terminal 3 via the network 4 such as the Internet or from the data entry screen of the manager terminal 2. In this case, the data of the applicant by a paper questionnaire, a postcard or the like, the customer data on paper, and the like can be taken into the database 10. That is, the response contents and attribute information (name, “date of birth, etc.”, “purchase date, etc.”, gender, address, telephone number, fax number, e-mail) of “various members, purchasers, applicants, applicants, etc.” The operator may input data such as an application form describing the address and the like into the database 10. In addition, the answer contents and attribute information (name, “date of birth, etc.”, “purchase date, etc.”), gender, address, telephone number, fax number, e-mail Address, etc.) by face-to-face, telephone, fax, or the like, and the data can be input to the database 10. In either case, duplicate registration of the same respondent is prohibited, but if there is an update or addition to the registered information, it is updated and added.

(2) By the way, the attribute information registered in the database 10, particularly its age information, is updated as needed. That is, in the case of year information that needs to be updated, every day or at a specified date or when a database is accessed, date information such as the date of birth or the date of purchase, and the date of processing that the computer has If the specified date has passed the date of the date information, the date information such as the date of birth and the date of purchase is subtracted from the processing date (date) of the computer, and the processing date is calculated. The year information such as the age and the number of years of use is recalculated by the year information calculating means, and is rewritten and updated with the year information such as the new years and the years of use.

(3) Next, the users in the database 10 are subjected to a specific narrowing-down to extract a target person.
That is, at the request of the advertiser or the like, the target persons for whom e-mail transmission or the like is to be performed are narrowed down according to various conditions with respect to "various members, purchasers, applicants, applicants, etc." Is output to a screen display, a seal, a file, or the like. Note that the conditions for narrowing down include, for a specified period or date, whether “age, etc.” or “use years, etc.” reaches a preset number, or “age, etc.”, “use years, etc.” Or before or after the specified number of years / months / days on the day of reaching "etc.", or based on various attributes ("date of birth", "purchase date", gender, address, etc.) or the contents of the answer Is included.

For example, through the narrowing-down instruction screen as shown in FIG. 4, the target person can be extracted at the manager terminal 2. In the case of FIG. 4, in order to narrow down by the date of birth, the column of date of birth is selected by clicking with a mouse and checking it, etc. In the case of designation of the beginning and end of the designated period and one day, only the date of the beginning is designated, and the age to be narrowed down is designated. Then, a person of a designated age is extracted within the designated period. This means both those who have reached the designated age by the designated period and those who have reached the designated age within the designated period.

On the narrowing-down screen shown in FIG. 5, it is possible to extract only those who reach the designated age within the designated period, that is, reach their birthdays, from those who have the designated age within the designated period. In such a case, a check can be made in the "Date reached" column on the screen. In addition, it is also possible to extract only those persons who fall within the specified period and include a day that is several days before or several months before the day when they reach the specified age (birthday). In this case, the number of months and the number of days may be specified in “□ mm □ days before the date reached” below it without checking the “date reached” column on the screen.

It is needless to say that the present invention is not limited to narrowing down by age and date of birth, but may be narrowed down by other years information or date information. The narrowing down is appropriately changed according to various items such as year information and date information in the database. Furthermore, narrowing down may be made possible by attribute information, answer information, or the like.

In the example of FIG. 4, in addition to the age information (date of birth), it is also possible to narrow down the search by attribute information and response information. In the case of narrowing down by attribute, in the example shown in the figure, the column of “attribute” is checked and the corresponding attribute may be designated. For example, in FIG. 4, if you want to target only women, check the "female" column in the gender column, or if you are narrowing down by place of residence (prefecture or city, etc.), Just enter the city name. When narrowing down by answer content, a check may be made in the "answer content" column and the answer content may be designated. For example, in FIG. 4, it is possible to narrow down by the material request number. That is, when targeting only those who have requested material for a specific product (for example, “Product A”) at the electronic mall, “A” may be designated as the material request number.

(4) When a refinement is instructed on the refinement instruction screen and the execution button of the refinement is clicked, the information is sent to the server 1. Then, the server 1 that has received the narrowing-down condition stores the database of the user information storage unit 10 in the target person extracting unit based on the year information, date information, and other attribute information used for the narrowing down, the answer information, and the like. A search is performed to extract a user meeting the condition as a target person. The extracted result of the subject is transmitted from the server 1 to the administrator terminal 2 and the result is displayed on the display of the administrator terminal 2 or using an output device such as a printer installed in the administrator terminal 2 or the like. Printed. The result includes, for example, the total number of subjects, various ratios, and the like. Then, based on the result, the administrator further adds or changes the condition to narrow down to the optimal target person.

(5) When the satisfactory narrowing down is completed,
Select the output method. For example, designation is made as to whether to send an e-mail to the target person or to print an address book or the like. You can also send an email at once (broadcast to a subject on a specified date).
A transmission method such as sequential transmission (transmission immediately after each subject reaches a condition) is instructed. The information may be transmitted to the same narrowed down target person a plurality of times.

In the case of simultaneous transmission, any extraction result on the narrowing-down screen of FIG. 4 may be transmitted to all subjects unconditionally on the designated day.
If you specify "Date reached" on the narrowing down screen of the target, you will send an e-mail on the day each subject reaches the specified age (birthday), and "" When the number and the number of days are specified, an e-mail is sent to the relevant person every time the date reaches the specified age (birthday) several days before or several months before.

(6) The information of the target person extracted under the narrowing conditions is added to the transmission method and registered and stored in another file 11. When outputting an address book, a telephone directory, a FAX number book, an e-mail address book, a destination label, a postcard, or the like, printing is performed by a printer connected to the server 1 or the administrator terminal 2. Output to a recording medium such as a floppy (registered trademark) disk, or transmit the file to another terminal.

(7) Create a transmission information file 12 to be transmitted by e-mail to the target person. That is, the first E
Contents of email transmission (advertisements and catalogs of products and services,
Application form, document invoice, various information, sweepstakes, quiz, questionnaire, etc.) as the transmission file I, and if necessary,
The content of the e-mail transmission after the first time (confirmation of application, etc.
The requested materials, materials according to the contents of the questionnaire, etc.) are registered in the transmission file II or later.

For example, as shown in <contents of transmission file I> in FIG.
A transmission file I including transmission information such as advertisements for goods and services, application forms, material bills, and questionnaires is created. In addition, as shown in <Content of transmission file II>, the second transmission file includes the same contents as the second e-mail transmission, such as advertisements for goods and services, application forms, bills for materials, questionnaires, etc. Another transmission information is included. After the second transmission, one of a plurality of files divided into several patterns may be selected and transmitted according to the contents of the response mail from the subject to the first transmission. Good.

(8) Separate file 11 storing E-mail address and transmission file I1 storing transmission contents
2, the output means 8 transmits the first e-mail or the like to the e-mail address of the subject. As described above, the address book, telephone directory, FAX number book, and address label may be output from a separate file 11 to a stamp, a postcard, a file, or a recording medium.

(9) With the transmission of the E-mail to the target person, the transmission record of the E-mail is stored. here,
A time stamp indicating when the e-mail was sent is recorded in the separate file 11 each time the e-mail was sent. When an address book or the like is printed, a direct mail or the like is sent based thereon, and a time stamp at the time of printing or mailing is registered.

(10) After receiving the e-mail, the subject uses the user terminal 3 to open and read the e-mail,
Reply the response mail to the service center if necessary. The contents of the reply mail include, for example, information such as provisional reservation, application, purchase, and request for more detailed materials for the goods and services guided by the mail received from the service center.

(11) Response mail from the subject (application form,
When the server 1 receives a document invoice, a questionnaire, etc., the server 1 receives the date and time of receiving the response mail and the content of the reception (whether there is an application / material request, whether the selected product / service,
Survey answer). Here, it is registered in the separate file 11.

(12) The service center 1 that has received the reply mail, if necessary,
The second transmission file II is transmitted to the target person. And if you want to receive this email,
Just reply by email. Hereinafter, similarly, 3
Exchange of e-mails will be performed as needed after the first time.

Thus, when a travel guide is sent, for example, three months before a birthday, and a reply indicating that a break cannot be taken on a weekday is received, an e-mail of another product such as a “weekday party plan” is sent. It is possible to deepen potential customers by repeatedly approaching according to response such as sending.

(13) The service center side (server,
Or an administrator terminal connected thereto), the transmitted result can be analyzed as needed. In this embodiment, using the analysis means of the server 1, the response tendency of the transmission result is displayed on a screen or printed on the administrator terminal 2,
It can be output to a file or other recording medium. For this analysis, for example, the response time from sending an e-mail to the subject until receiving the response e-mail, how many purchases, contracts, reservations, etc. were made when the catalog was sent in the transmission file, It is possible to analyze the reception content and the like of what percentage of the respondents answered within a predetermined period (for example, during one or two days) and the tendency of the target person. This analysis is performed by analysis means based on the contents of the separate file 11 and the database 10.

Thereafter, in consultation with a client such as an advertiser, the following e-mail transmission contents are examined for the same target person stored in the separate file 11, and the e-mail is transmitted or the address for direct mail is transmitted. Record, telephone book for telemarketing, FAX number book for FAX transmission, postcard stamp,
Alternatively, it can be registered in a floppy disk, MD, CD-ROM, other disk, magnetic tape, memory, IC card, other storage medium, or the like, and the approach can be applied again. Alternatively, it is also possible to aim at another target person, perform narrowing down by another condition setting, and apply an approach from another angle.

As described above, by using this system, date information such as “date of birth” and “purchase date” in the database 10 and year information such as “age and the like” and “years of use” in the database 10 can be obtained. In addition, based on attribute information such as user contact information and response information, etc., the number set in advance by "age etc." or "years of use" of "various members, purchasers, applicants, applicants, etc." , Or before or after a predetermined year, month, and day of the day when the number reaches a preset number. That is, by repeatedly sending e-mail messages, advertisements, etc. to the target person, printing an address book for direct mail, a telephone directory for telemarketing, an e-mail address book, a facsimile number book for facsimile transmission, or It can be registered in a floppy disk, MD, CD-ROM disk, memory, IC card, magnetic tape, or other storage medium to support sales promotion activities.

For example, a respondent whose date of birth was born on April 1, 1980 becomes 19 years old if the database of questionnaire responses was registered on May 1, 1999. On April 1, 2000, when this respondent celebrates his 20th birthday, a message such as "Happy birthday" and "XX cosmetics at the age of 20" can be sent by e-mail. In addition, a direct mail such as "Please use the OO Hotel Party Plan" can be sent on March 1 one month before the birthday.

For example, if “new home purchase date” and “child's birth date” are registered in the database,
Although it is possible to simply send e-mail / fax, send direct mail, or communicate information by telephone according to the respondent's tenure, furthermore, from the relationship between the age of the child and the tenant's tenure, for example, the indoor decoration Repair services, or proposals for remodeling based on age, age of marriage, and years of occupancy, and sales promotion that matches the family can be made possible. Also, besides real estate, movables (eg, automobiles),
It can be applied to various insurances, other durable goods, consumer goods, various services, and the like.

Further, the customer's birth date, wedding anniversary date,
At the milestone of the life stage of the individual or family, such as the date of entry, the date of birth of the child, the date of enrollment, etc., it is possible to anticipate customer needs and carry out sales promotion activities and the like. By repeating the procedure of utilizing the reaction in the next sales promotion activities, etc., we will strengthen our lifelong relationship with customers.
"Two one marketing" can be realized.

By the way, in the above operation example, E is sent to the respondent himself.
Although an example of performing a sales promotion or the like by sending an e-mail has been described, when a group code is assigned, a sales promotion or the like can be performed on a group basis. In other words, by listening to the "date of birth," etc. of family members and friends and the e-mail address of each person, information on the "party room" or "memorial trip" for the respondent's birthday can be provided. You can send it to your friend's email address. Also, when one of a group of family members or friends celebrates a birthday or graduation, information on the "party room" or "graduation trip" for the birthday is provided within the group of the family members or friends. Group approach, such as sending to another person's or the respondent's own email address. In addition,
It is a matter of course that other means such as TEL, FAX, and direct mail may be used instead of the e-mail. In this case, an address book, a telephone directory, a destination label, or the like is output and based on the output. , Telephone, FAX, mail and home delivery, TELEX
And so on. In any case, the contact information such as the e-mail address and the address is obtained from the database 10 of the user information storage means.

When performing such a group approach, for example, after narrowing down the subjects in the same manner as in the above embodiment, the database 10 is searched based on the extracted group codes of the subjects, and the same is performed. This is realized by extracting another person of the group code. For example, after extracting a person whose 20th birthday comes by filtering, if a group code is attached to the extracted target person, the database 10 is searched based on the group code and the same is searched. Extract group code people.

At this time, it is preferable that only people of a specific type of group can be extracted based on the type of the group such as a family, a friend, and a lover. For example, even if a person is attached with various group codes such as a family code and a friend code, only friend codes are used when extracting friend friends. Then, for example, an approach is made to one or both of the target person narrowed down by the condition that the person is about to reach his / her birthday and a person of a friend group extracted from the target person (a different person from the target person). be able to.

The marketing system of the present invention is not limited to the configuration of the above embodiment, but can be changed as appropriate.
For example, in the above embodiment, year information is calculated based on date information, and the calculated year information is stored in the database 10.
In the example described above, the date information is updated in the database 10 as necessary. However, only the date information is registered in the database 10 so that when the target person extracting means narrows down the database, A configuration may be adopted in which date information is acquired from 10 and year information is calculated and used each time based on the date information. In this case, the age information calculating means 6 may be provided in the subject extracting means.

Further, in the above embodiment, the contact information of the subject identified by the subject extracting means 7 is temporarily stored in a separate file 1.
1, the e-mail is transmitted to the subject using the information of the separate file 11. The information may be acquired each time, and an e-mail may be transmitted to the target person based on the acquired information.

Although FIG. 1 shows an example in which each means is provided in the server 1, the information storage means and the like may be installed in another place on the network 4 separately from the server 1. Of course. Further, it goes without saying that the exchange of electronic mail between the server 1 and the user terminal 3 can be performed via a mail server on the network 4.

Further, in FIG. 1, the administrator terminal 2
Server 1 via network 4 such as the Internet
It can also be connectable. Moreover, the administrator terminal 2
May be connected in plurality. In that case, for example, after the advertiser of each manager terminal 2 connects to the website of the service center 1 as an advertising agency and is authenticated, the target person is independently narrowed down and the desired information is obtained from the database 10. Information can be extracted. In the authentication, a password is set for each administrator in addition to a user ID, a name and a name, an address, a telephone number, a FAX number, an e-mail address, a person in charge, and the user management information storage means. In order for the administrator to connect to the website of the service center 1 and use the database 10 by registering the user, the user ID and the password are entered in the administrator terminal 2.
And the authentication means may perform authentication based on the input information.

[0086]

As described in detail above, according to the marketing system of the present invention, users (various members, purchasers,
Year information (age, etc.) is calculated from date information (birth date, etc.) of applicants, applicants, etc., and updated daily or as needed, and such information can be used effectively.

That is, since the year information is calculated using the date information, the database can be used for sales promotion over a relatively long period of time by updating not only the time of creation but also the age and the like. Therefore, it can be utilized for a long time only at the cost required for one reception or data input.

Furthermore, by registering not only the age, etc., but also the date itself, such as the date of birth, a congratulatory e-mail or the like is reliably sent on the day when the set age, etc. is reached. In addition, various notifications can be made before or after the specified year, month, and day from the date when the set age or the like is reached, and sales promotion activities and the like can be performed at a timing when purchase motivation increases.

Further, if the information is grouped based on the relationship information, various announcements can be transmitted not only to the person but also to the person or a group of his or her family, friends, lover, etc. , Can increase the possibility of purchasing.

Further, by receiving the response information from the target person, even if one notification does not lead to purchase, etc.,
According to the result, another notification or the like tailored to the target person can be repeatedly performed a plurality of times, and the possibility of linking to purchase can be increased.

In addition, by appropriately combining the purchase date and the like, the years of use, and the like, it is possible to make a proposal according to the lifestyle and the like estimated from the attributes.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of an embodiment of a marketing system according to the present invention.

FIG. 2 is an operation explanatory diagram showing the operation of the marketing system of FIG. 1 in chronological order by circled numbers;

FIG. 3 is a diagram showing an example of a user registration screen for collecting attribute information for constructing a database of the marketing system in FIG. 1;

4 is a diagram showing an example of a narrowing down instruction screen for extracting a desired target person from the database of the marketing system of FIG. 1;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Service center (server) 2 Administrator terminal 3 User terminal 4 Network 5 Data registration means 6 Year information calculation means 7 Target extraction means 8 Output means 9 Analysis means 10 User information storage means (database) 11 Target information storage Means (separate file) 12 Transmission information storage means (transmission file)

Claims (8)

[Claims] An information storage unit in which attribute information relating to each user is registered; a subject extraction unit for extracting a subject meeting a condition based on a specified narrowing condition from the information storage unit; Output means for performing processing for sending various information to the target person based on contact information such as the e-mail address, address, telephone number or fax number of the target person extracted by the person extraction means, The attribute information includes date information on a specific item, and narrowing down using secondary information including year information and the like calculated based on the date information is enabled by the target person extracting unit. Based on the date information, the various information is provided to the subject extracted by the subject extracting means before or after the day of the month or a predetermined number of days, months or years, or the like. Marketing system, characterized in that the processing of the order is executed by the output means. 2. A data registration unit, which is connectable to a plurality of general user terminals via a network, and further comprises a data registration unit for registering the attribute information obtained from a user in the information storage unit. The marketing system according to claim 1. 3. The marketing system according to claim 2, further comprising year information calculation means for deriving the secondary information based on the input date information on the specific item. 4. The secondary information derived by the year information calculating means is registered in the information storage means, and updating of the secondary information registered in the information storage means is performed by the year information calculating means. The marketing system according to claim 3, wherein the marketing system is performed. 5. An electronic mail address, an address, a telephone number, a fax number, or the like obtained from the information storage means, and the output means sends the electronic mail to the target person extracted by the target person extraction means. Sends an e-mail or fax to the target person based on the address or fax number, or outputs an address book, telephone directory, FAX number book or address label based on the address or telephone number. The marketing system according to any one of claims 1 to 4, wherein 6. After transmitting information to the subject using the output unit, when the subject receives a reply, the reply information is registered in the information storage unit by the data registration unit. The marketing system according to any one of claims 1 to 5, wherein 7. The marketing system according to claim 6, further comprising an analysis unit that analyzes a response tendency or the like based on the attribute information, the response information, and the like stored in the information storage unit. 8. The attribute information of each user registered in the information storage unit includes pattern information grouped according to a relationship with another user, and is extracted by the subject extraction unit. The relationship information of the target person obtained from the information storage means, and it is possible to extract another user as the target person based on the relationship information. The marketing system described.