JP2001306929A - Method for supplying advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow a consumer to easily retrieve advertisement information in a limited area, and to easily compare the pieces of advertisement information of different advertisers. SOLUTION: This method for supplying advertisement information for supplying at least two pieces of advertisement information provided by at least two advertisers to a consumer comprises an area designating stage for allowing a consumer to designate his or her desired area and an advertisement comparison displaying stage for displaying the advertisement information with at least a part of the designated area as the supply area so that it can be easily compared (a step S100).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for supplying advertisement information using a communication network.

[0002]

2. Description of the Related Art As a method of supplying advertisement information using a conventional communication network, for example, an advertiser publishes information on a product or service to be advertised on a Web page of the World Wide Web (WWW) on the Internet.
Then, the consumer directly designates the address of the advertiser's Web page, traces a link from another Web page, or uses a Web page search system to publish on the advertiser's Web page. Refer to the advertisement information provided.

[0003] At this time, with regard to low-priced products, products that consumers need immediately or products with a short expiration date, consumers often search for information on advertisers whose stores are nearby. If there are stores near the consumer,
This is because it is possible to go to the store and obtain the product at low cost and in a short time.

[0004]

However, since each advertiser creates a Web page individually, the expression of each Web page is different, and it is difficult for consumers to search for a Web page on which information intended by consumers is posted. Therefore, there is a problem that search leakage is likely to occur.

[0005] In particular, when searching for information of an advertiser whose store is in the neighborhood of a consumer, a character string indicating a prefecture, a city, a county, a town, a village, or the like is used in order to minimize omission in search. There is a problem that it is necessary to specify a combination in an appropriate manner, and it is difficult for a consumer who is not used to the Internet to search.

[0006] Further, since the expression of each Web page is different, there is also a problem that it is difficult for consumers to compare products of different advertisers.

An object of the present invention is to solve the above-mentioned problems and to provide a method of supplying advertisement information that enables a consumer to easily search for advertisement information in a limited area.

[0008] Another object of the present invention is to solve the above problems,
It is an object of the present invention to provide a method of supplying advertisement information that allows consumers to easily compare advertisement information of different advertisers.

[0009]

To achieve the above object, a method for supplying advertisement information according to the present invention supplies at least two pieces of advertisement information provided by at least two advertisement providers to an advertisement recipient. A method of providing advertisement information, wherein an advertisement recipient specifies a desired area, and an advertisement that easily displays the advertisement information with at least a part of the specified area as a supply area. Display step.

The method of specifying a desired area by the advertisement receiver is not particularly limited, but the following modes can be exemplified. (1) A mode in which the area is specified by characters or symbols indicating a place. (2) A mode in which the area is specified by a map. (3) A mode in which an area including the current position of the advertisement recipient is specified.

The "character or symbol indicating a place" is not particularly limited, and examples thereof include a postal code, a telephone number, an address display, and coordinates (latitude, longitude, etc.) indicating a position on the earth. A method for obtaining the current position of the advertisement recipient is not particularly limited, but may be a GPS (Glob)
al Positioning System) and a method using a location information service for detecting the position of the mobile communication device possessed by the advertisement recipient by a mobile base station.

[0012] The advertisement information includes advertisement type information indicating the type of the advertisement target, and the advertisement displaying step can be exemplified by a mode in which the advertisement information is displayed according to the advertisement type information.

[0013] The advertisement target of the advertisement information is not particularly limited, and examples thereof include a low-priced product or service or a product with a short expiration date.

A step of displaying a specific advertisement information for displaying advertisement information by a specific advertisement provider among the advertisement information having at least a part of the designated area as a supply area;
The advertisement information includes a centerpiece advertisement information to be a centerpiece for an advertisement recipient and other normal advertisement information, the advertisement comparison display step displays a centerpiece advertisement information, and the specific advertisement information display step includes: And a mode of displaying the centerpiece advertisement information and the normal advertisement information.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a method for supplying advertisement information embodying the present invention will be described with reference to the drawings.
First, FIG. 1 shows an advertisement system 1 using the present invention. The system 1 is an advertisement for a product or service (hereinafter, referred to as “product etc.”) registered by an advertiser as an advertisement provider. An advertisement server 2 that supplies information to a consumer as an advertisement recipient, an advertiser-side terminal 3 for an advertiser to register advertisement information in the advertisement server 2, and a consumer of the advertisement information registered in the advertisement server 2 The advertisement server 2, the advertiser-side terminal 3, and the consumer-side terminal 4 are connected to the Internet 5 as a communication network, respectively. The portion indicated by the dotted line will be described later).

The advertisement server 2 has a function of transmitting information in response to a request from the advertiser side terminal 3 or the consumer side terminal 4 and receiving information from the terminals 3 and 4. In the present embodiment, for example, the advertisement server 2 is embodied as a Web server device, and the advertiser terminal 3 and the consumer terminal 4 are embodied as Web client devices. As a Web client device, any device that has a Web client function of browsing a Web page published on a Web server device or transmitting information input by a person operating the device to the Web server device can be used. For example, a computer having hardware and software for realizing a Web client function, a Web television that is a television having a Web client function, and the like can be exemplified.

In the present embodiment, the advertisement server 2, the advertiser-side terminal 3, and the consumer-side terminal 4 exemplify a configuration using a computer, and each of the computers has a CPU (Central Processing Unit), RAM
(Random Access Memory), ROM (Read Only Memor)
y), HDD (Hard Disc Drive), etc. (all not shown)
And a display device for displaying images, characters, symbols, and the like, an input device such as a keyboard for inputting characters, symbols, and the like, and a display device connected to the computer body. A pointing device such as a mouse for selecting a character string or pressing a button is provided.

The advertisement server 2 includes an advertisement registration unit 10 for registering advertisement information input from the advertiser through the advertiser side terminal 3 as shown in FIG. 2, and an advertisement registration unit 10 for providing the advertisement information to consumers. And an advertisement supply means 11
Reference numerals 0 and 11 denote a communication control unit 12 for communicating with each of the terminals 3 and 4 via the Internet 5, an advertisement classification database 15 (hereinafter, abbreviated as "advertisement DB 15"), and an advertisement information database 16 (hereinafter, an advertisement classification database 15). , "Advertisement information DB16"
Abbreviated. ) And the advertiser information database 17 (hereinafter, referred to as
Abbreviated as “advertiser information DB 17”. ) And are connected respectively.

In the advertisement classification DB 15, classifications for classifying products and the like into the same or similar types are registered. The classification can also be divided into one or more hierarchies. For example, it is possible to exemplify dividing a product or the like into two hierarchies of a large class and a small class. Are classified.

The advertisement information DB 16 stores, for each advertiser,
Information about the product to be advertised (for example, the price of the product, etc.
Advertisement type, feature, property, function, performance, photographic image, whether or not the product is a featured product, etc.) are registered. Here, the advertising information about the product or the like that is a featured product is the featured advertising information, and the advertising information about the product or the like that is not the featured product is the normal advertising information.

In the present embodiment, as commodities, low-priced commodities (eg, low-priced daily necessities, low-priced foods) or commodities with a short expiration date (eg, raw fish, raw meat,
Fresh vegetables such as raw vegetables).

The advertiser information DB 17 shows information on each advertiser (for example, the name or name of the advertiser, contact telephone number / FAX number, postal code of the location of the store, location name of the store, location of the store). Maps etc.) are registered.

The advertisement registration means 10 controls the advertiser side terminal 3 via the communication control unit 12 and the Internet 5, and starts when the advertiser side terminal 3 is connected to the advertisement server 2 via the Internet 5. It is supposed to be.
Then, in accordance with an operation performed by the advertiser via the advertiser side terminal 3, the advertisement information and the advertiser information are registered, deleted, changed, and the like in the advertisement information DB 16 and the advertiser information DB 17, respectively. In this way, each advertiser only has to register the advertisement information and the advertiser information, and each advertiser individually designs and produces a Web page as in the conventional example,
There is no need for maintenance and operation, and the labor and cost can be greatly reduced. Accordingly, the advertisement information and the advertiser information can be registered without any trouble and cost, so that the update interval can be shortened, so that the advertiser can easily provide consumers with the latest advertisement information. can do.

The advertisement supply means 11 controls the consumer terminal 4 via the communication control unit 12 and the Internet 5. When the consumer terminal 4 is connected to the advertisement server 2 via the Internet 5, The processing is started from S100. Hereinafter, the flow of this means will be described with reference to the flowchart of FIG.

In the following, unless otherwise specified,
When "display" means to display on the display device of the consumer-side terminal 4, and when a character or symbol is "input", the input device or the pointing device of the consumer-side terminal 4 is used. Input. Further, when the displayed character string is referred to as "selection", it means that the character string displayed on the display device is selected using the input device or the pointing device of the consumer terminal 4, and the displayed character string is displayed. “Pressing” the button means pressing the button displayed on the display device using the input device or the pointing device.

In step S100, the region and the region shown in FIG.
The classification input screen 50 is displayed on the consumer terminal 4. On this screen 50, an area / category input area 18 and an advertisement comparison display area 5 for displaying advertisement information searched according to the area and classification input to the area 18 are displayed.
0a is provided.

In the area / category input area 18, a postal code input area 20 for inputting a postal code as a character or a symbol for displaying a place, and advertisement information is narrowed down according to the contents input to the area 20. Search button 21 for searching, a category list display area 23 for displaying a list of categories to which any of the narrowed advertisement information belongs, and any of the narrowed advertisement information belonging to the selected category. A product list display area 24 for displaying a list of products to which the advertisement information belongs;

In the postal code input area 20, the entire postal code or a part of the postal code is inputted.
If the number of digits of the postal code to be input is reduced, up to the number of digits partially matches, or a predetermined relationship (for example, an area adjacent to the area indicated by the postal code partially matching All of the postal codes having the relationship shown in FIG. Therefore, when the number of digits is reduced, the postal code to be searched increases, and the range of the narrowed search is expanded.

In the advertisement comparison display area 50a, a part of the advertisement information of each product which is included in the input postal code, belongs to the selected category and type, and is a featured product or the like is listed in a list. Is displayed. In the present embodiment, of the advertisement information, a product name which is a name of a product, a unit price of the product, a comment on the product, a store name including an advertiser name and a store name are displayed. When the list of advertisement information does not fit in the advertisement comparison display area 50a, display control means for displaying advertisement information not displayed on the screen (for example, by scrolling the advertisement information to the right side of the list, the display A scroll bar 29) for displaying the advertisement information that is not displayed is displayed. In the present embodiment,
Until the advertisement information is displayed in a list, an information message for the consumer is displayed in the advertisement comparison display area 50a.

In the category list display area 23 and the kind list display area 24, categories and kinds stored in the advertisement classification DB 15 are respectively displayed.

Then, in step S100, it is assumed that all or part of the postal code is input to the postal code input area 20 on the area / classification input screen 50 (for example, "712" is input). ) Together with the narrow search button 21 (area designation stage), the advertisement information including the postal code included in the input postal code is searched from the advertisement information DB 16, and the advertisement searched as shown in FIG. A list of categories according to the information is displayed in the category list display area 23. Further, when any of the categories is selected (for example, “meat” is selected), a list of corresponding varieties is displayed in the varieties list display area 24 as shown in FIG. Further, when one of the varieties is selected (for example, "chicken" is selected), the corresponding advertisement information is easily displayed in the advertisement comparison display area 50a as shown in FIG. (Ad display stage). Further, when one of the product names 50b is selected (for example, N
o. It is assumed that “Sasami” of No. 7 is selected. ), The process proceeds to step S101, and if any store name 50c is selected (for example, it is assumed that No. 7 “Meat No.” has been selected), the process proceeds to step S103.

In step S101, as shown in FIG. 8, the consumer terminal 4 displays a detailed product information screen 51 for displaying detailed information on the selected product or the like. This screen 51 is provided with an area / category input area 18 similar to the area / category input screen 50, and displays an advertiser name display 51 for displaying an advertiser for a selected product or the like.
a, a store name display 51b displaying the name of the store handling the product, etc., and a product detail information display 51c displaying the product detail information such as the photograph of the product, the price of the product, the sales point, etc. are provided. .

When the postal code in the area / category input area 18 is changed and the refine search button 21 is pressed on the commodity detailed information screen 51, the process proceeds to step S10.
Returning to the state when the refinement search button 21 of “0” is pressed, if the selection of any of the category or the type in the area / category input area 18 is changed, the state returns to the state when the category or the type in step S100 is selected. Return. When the advertiser name display 51a is selected, the process proceeds to step S103, and when any of the handling store name displays 51b is selected (for example, “●● station square store” is selected), step S102 is performed. To go to.

In step S102, a store information display screen 52 for displaying information about the selected store is displayed on the consumer terminal 4 as shown in FIG. This screen 52 is provided with a region / classification input area 18 similar to the region / classification input screen 50, and is provided with a store information display 52a for displaying store information on the selected store.

The processing when the area / classification input area 18 is operated on the store information display screen 52 is the same as that on the commodity detailed information screen 51.

In step S103, a specific advertisement information display screen 53 for displaying advertisement information of only the selected advertiser is displayed on the consumer terminal 4 as shown in FIG. 10 (specific advertisement information display step). This screen 53 is provided with a region / classification input area 18 similar to the region / classification input screen 50, and has a store list display 53a for displaying a list of stores of the selected advertiser, and a selected advertisement. A specific advertisement information display 53b for displaying a list of main advertisement information is provided. Unlike the advertisement comparison display area 50a on the area / classification input screen 50, the specific advertisement information display 53b also displays advertisement information on regular products other than the main products in addition to the main products. ing. When the list of advertisement information does not fit in the specific advertisement information display 53b, display control means for displaying advertisement information not displayed on the screen (for example, by scrolling the advertisement information to the right side of the list, the display Scroll bar 29 for displaying advertisement information that is not displayed 29)
Is displayed.

On the specific advertisement information display screen 53,
When the area / classification input area 18 is operated,
This is the same as in the product detailed information screen 51.

According to the advertising information supply method used in the advertising system 1 configured as described above, since the consumer includes an area designating step of designating a desired area, the advertisement information in the limited area is included. Can be easily searched by consumers. Moreover, since the consumer specifies the area by all or a part of the postal code as a character indicating the place, the area where the consumer, such as home or work, stores the postal code is designated. Can be easily specified using only numbers. For this reason, unlike the related art, it is possible to easily search for advertisement information of an advertiser whose store is located in the neighborhood of the consumer, for a low-priced product or the like that is not suitable for mail-order sales or a product with a short expiration date.

Also, the method includes an advertisement contrast display step of easily displaying at least two pieces of advertisement information provided by at least two advertisers, respectively.
Consumers can easily compare advertising information of different advertisers.

[0040] Then, all the advertising information is not displayed to the consumer completely easily in comparison with other advertisers, and only the main merchandise is easily compared with other advertisers. It is displayed. Therefore, it is not necessary to compete with other advertisers for all products and the like, and it is only necessary to compete for price with other advertisers only for featured products and the like. Therefore, even an advertiser who operates a small-to-medium-sized business with low competitiveness can supply an advertisement with confidence.

It should be noted that the present invention is not limited to the above-described embodiment, and may be embodied by appropriately changing the scope of the invention as follows, for example, as follows.

(1) Steps S101, S102, S
A [Return] button is provided on each of the screens 51, 52, and 53 in 103, and when the [Return] button is pressed on each of the screens, the state returns to the state immediately before the start of each of steps S101, S102, and S103. To configure. (2) When the advertiser side terminal 3 tries to connect to the advertisement server 2, first, a person operating the advertiser side terminal 3 is configured to be authenticated by a password, a keyword or the like.

(3) In a step S100, when a narrow search button 21 is pressed, a region is designated so that a consumer can refer to an advertiser included in the region. For example, a special category named “shop” is provided in the category list display area 23, and when the category is selected, the advertiser is displayed in a list. (4) As shown in FIG. 11, the narrow search button 21 is omitted, and all the categories to which any of the advertisement information belongs are displayed in the category list display area 23 before the zip code is input. When a number is input and one of the categories is selected, a narrowing-down search is performed, and the type is displayed in the type list display area 24.

(5) As shown in FIG. 11, a keyword input area 36 for inputting a keyword and a keyword search button 37 for searching for advertisement information including the input keyword are provided. When a postal code is input to the postal code input area 20 and a keyword is input to the keyword input area 36 and the keyword search button 37 is pressed, the postal code included in the input postal code is included and input. The advertisement information DB 16 is searched for advertisement information that includes a keyword that matches the specified keyword or that has a predetermined relationship (for example, a relationship consisting of similar characters or a relationship having a similar meaning). The display area 50 for the advertisement
(a) (advertisement display step). (6) In the region specifying step of step S100, the consumer is configured to specify the region by a map.

(7) In the area specifying step of step S100, the consumer is designed to specify the area including the current position. For example, the following aspects can be exemplified. (7-1) Consumers use GPS (Global Positioning Sys
tem) to obtain a position on the earth, and input this to the advertisement server 2 via the consumer terminal 4 and the Internet 5. Then, the advertisement server 2 determines that the area including the current position is specified, and supplies the consumer with the advertisement information having the area as a supply area. (7-2) As shown by a two-dot chain line in FIG. 1, the consumer places the consumer-side mobile terminal 30 carried by the consumer on the mobile base station 3.
2 and the advertisement server 2 via the Internet 5 to use the identification information of the consumer-side mobile terminal 30 (for example, a mobile phone as the consumer-side mobile terminal 30 and a telephone number as the identification information). ) Is input to the advertisement server 2. Then, the advertisement server 2 determines the position information service provided by the mobile communication service company 31 (the current position of the consumer-side mobile terminal 30 by the mobile base station 32 to which the consumer-side mobile terminal 30 is connected). Using the detected service), the current position of the consumer-side mobile terminal 30 identified by the identification information is obtained, and the area including the current position is designated as the supply area. Provide advertising information to consumers.

[0046]

According to the advertisement information supply method according to the first to seventh aspects of the present invention, a consumer can easily search for advertisement information in a limited area. Further, according to the present invention, consumers can easily compare advertisement information of different advertisers.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertisement system using a method for supplying advertisement information according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration of an advertisement server of the system.

FIG. 3 is a flowchart showing a flow of processing of an advertisement supply unit of the advertisement server.

FIG. 4 is a diagram showing a first state of a region / classification input screen displayed on the consumer terminal by the advertisement supply means.

FIG. 5 is a diagram showing a second state of the screen.

FIG. 6 is a diagram showing a third state of the screen.

FIG. 7 is a diagram showing a fourth state of the screen.

FIG. 8 is a diagram showing a detailed product information screen displayed on the consumer terminal by the advertisement supply unit.

FIG. 9 is a diagram showing a store information display screen displayed on the consumer terminal by the advertisement supply means.

FIG. 10 is a diagram showing a specific advertisement information display screen displayed on the consumer terminal by the advertisement supply means.

FIG. 11 is a diagram showing a modification of the advertisement system.

[Explanation of symbols]

 1 advertisement system 2 advertisement server 3 advertiser side terminal 4 consumer side terminal 5 internet 10 advertisement registration means 11 advertisement supply means 15 advertisement classification DB 16 advertisement information DB 17 advertiser information DB

Claims (7)

[Claims] 1. A method of supplying advertisement information for supplying at least two pieces of advertisement information provided by at least two advertisement providers to an advertisement recipient, wherein the advertisement recipient designates a desired area. A method for providing advertisement information, comprising: a step of: displaying an advertisement in which at least a part of the designated area is a supply area; 2. The advertisement information supply method according to claim 1, wherein the advertisement receiver specifies the area by a character or a symbol indicating a place. 3. The advertisement information supply method according to claim 1, wherein the advertisement receiver specifies the area by a map. 4. The advertisement information supply method according to claim 1, wherein the advertisement receiver specifies an area including the current position. 5. The advertisement information according to claim 1, wherein the advertisement information includes advertisement type information indicating a type of an advertisement target, and the advertisement display comparing step displays the advertisement information according to the advertisement type information. Method of supplying advertising information described in section. 6. The advertisement information supply method according to claim 1, wherein the advertisement target of the advertisement information is a low-priced product or service, or a product with a short expiration date. 7. A specific advertisement information display step of displaying advertisement information by a specific advertisement provider among the advertisement information having at least a part of the designated area as a supply area, wherein the advertisement information is an advertisement. The featured advertisement information to be the centerpiece for the recipient, and other normal advertisement information, the advertisement contrast display step displays the centerpiece advertisement information, and the specific advertisement information display step includes the centerpiece advertisement information and the normal The advertisement information supply method according to claim 1, wherein the advertisement information is displayed.