JP2001273423A - Online shopping system and method, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a proposal type online shopping site capable of supporting the article selection of user by presenting optimal use conditions together with articles differently from an online shopping site simply aiming at article sales. SOLUTION: A proposal page locating the image of an article inside a background image for presenting the optimal use conditions of the article and a purchase accept page of the article spreading a link from the article image are transmitted to a user so that the purchase application from the user can be accepted on the purchase accept page. Besides, while preparing the correspondence table of background images and article images for presenting the optimal use conditions of articles, the combination of relevant background and article is selected from the correspondence table according to the page request of background or article from the user, the proposal page is generated by compositing the selected article image while overlapping it on the selected background image while extending a link from the article image to the purchase accept page of the article and this proposal page is transmitted to the user so that the purchase application from the user can be accepted on the purchase accept page.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention is not only an online shopping site for the purpose of merely selling goods, but also a proposal for presenting the optimum use state together with the goods to assist the user in selecting the goods. Type of online shopping site.

[0002]

2. Description of the Related Art Conventionally, an online shopping system includes a so-called personal computer communication system in which a host computer serving as a communication center is directly connected to a user terminal to perform communication via a CUI, and an HTTP on the Internet. Some of them are used. At present, online shopping using the Internet is becoming popular every year due to the improvement of WWW environment and the spread of GUI type browsers.

[0003] As a user interface in these online shopping sites, products are first classified into categories, a single product or a plurality of products are introduced with photos in each category, and a desired product is displayed on a keyboard or the like. By selecting with an input device such as a mouse, the user is led to the next product purchase page, on which a product and price can be exchanged between the seller and the buyer. In other words, if it is a site that sells furniture, whether it is wedding furniture or a bed,
Let the user select whether it is a study desk, a living set, etc., and lead to the catalog page. When a bed is selected here, photographs of a number of beds and information such as product description, price, and delivery date are listed. Then, when the user selects a certain product (into a shopping cart), the user is presented with a product purchase page for designating a desired number, a payment method, and the like. The sofas shown in FIG.
Regarding the items introduced with 0, a plurality of types of sofas are listed in the browser 9 on the display D by a photograph 90 and a brief explanation. Reference numeral 6 denotes a mouse pointer. When one of the products is selected, the browser 9 displays the page of the product.

[0004]

In the catalog page, the photograph and the information such as the description of each product, the price and the delivery date are certainly listed, and the user confirms them and places an order. It may seem that it is enough. For example, in the case of the above sofa, if you look at the photo 80, you will feel like you can place an order by itself. However, it is often the case that the design of the sofa is chosen because it is a matter of liking the sofa design until it gets tired, and it may not be sufficiently considered whether or not it matches the atmosphere of the room in which it is set. Many. Therefore, at present, it is found that the product does not fit in the room after the product arrives and is actually set. This is a problem of the catalog page only, and there is a problem in that it is sufficient to simply present photos and illustrations of products. Originally, this problem can be seen in the way non-virtual real-world sales floors line up with numerous products.

[0005] In view of the above, the present invention does not merely present a photograph or illustration of a product alone to a user on a catalog page, but also presents an optimum use state together with the product to assist the user in selecting a product. It aims to provide a proposal-type online shopping site that can be used.

[0006]

Means and Actions for Solving the Problems The first problem is that a proposal page in which a product image is arranged in a background image for presenting an optimum use situation of the product, and a link from the product image. Prepare the purchase acceptance page of the product with the above, send the proposal page that presents the optimal use situation of the product according to the user's request to the user,
When the product image is selected by the user, a purchase acceptance page of the product linked to the product image is transmitted to the user, and the purchase application from the user is accepted on the purchase acceptance page. Is achieved in.

[0007] The second problem is that the background image and the product image, the purchase acceptance page of the product to be linked from the product image, the background image for presenting the optimum use status of the product, and the like are described. Prepare a correspondence table with product images,
According to a user's background or a page request relating to a product, a product corresponding to the background or a background corresponding to the product is selected based on the correspondence table, and the selected product image is overlaid on the selected background image and synthesized, and the product image is combined. Generates a proposal page linking to the purchase acceptance page of the product, transmits the proposal page to the user, and when the user selects the product image, the product image is linked from the product image. This is achieved by transmitting a purchase acceptance page for a product to a user and receiving a purchase application from the user on the purchase acceptance page.

[0008] The third problem is that a purchase acceptance page for a product is prepared, a presentation image is received from a user, the presentation image is displayed as a background image, and the product is displayed on the background image. The image is synthesized and edited, a proposal page linked to a product purchase acceptance page is generated from the product image, the proposal page is transmitted to the user, and when the product image is selected by the user, This is achieved by transmitting to the user a purchase reception page of the product linked with the product image and receiving a purchase application from the user on the purchase reception page.

In the above-mentioned first means, in the second means, and in the third means, the background image for presenting the optimum use situation of the product is included in the background image. Send a proposal page with product images to the user. Therefore, scenes with a high degree of reality are set, unlike a virtual store, and it is possible to introduce products based on actual usage conditions and with proposals based on higher senses and skills possessed by professionals. This is also the result of reviewing the parts of conventional online shopping sites that have been truncated as being virtual.

The differences between the above means are as follows. In the first method, a proposal scene for a certain product is prepared in advance as a picture in which the product image is arranged in a background image, whereas in the second method, when the user selects a product, The background corresponding to the product is selected based on the correspondence table, the product image is superimposed on the background image and synthesized, and provided as a proposal page using a dynamically generated synthesized image. In the latter, when the user selects a background, a product corresponding to the background is selected based on the correspondence table, and an image of the proposal page is dynamically generated. In this way, based on the idea that the second means requires a background to present the optimum use situation of the product,
An optimal background is prepared for the product, and this correspondence is prepared in a correspondence table. Therefore, a situation may occur in which a plurality of products are associated with the same background in the correspondence table. Also, in the case where the product image is replaced, that is, even in the case where there is a change in the product to be handled, the correspondence relationship is changed by looking at which background the product fits in the correspondence table, and only the correspondence table is changed. It will be good to update. If there is no corresponding background, a background image is added to update the correspondence table. It should be noted that in the two means, the image of the proposal page may be dynamically generated, and it is also possible to design the image to be generated and displayed on the user's browser, contrary to the above.

An AI system that further evolves this correspondence table, captures a room image of a user from a camera attached to a client machine, calculates decontrac- tion with the color tone and texture of the room, and proposes an optimal furniture product. It is possible. Here, there is no difference between the sales floor and the user's room, and it is possible to create a situation where the user has his or her decorator etarajisuto.

The third means is to enable the user to receive a presentation image from a user and to replace the AI system with a professional operator. Receives images created on the client machine, images stored on the client machine's local disk, etc., and photographic images imported from the camera attached to the client machine, and uses them as background images so that operators can edit them. To be displayed. Various images can be used as the image presented by the user according to the form of the service, such as an image of the user's room or garden, an image of the user's whole body or face. The presented image is treated as a background image, and an operator utilizes the expertise to select a product that matches well with the background image, and synthesizes and edits an image related to the product with the background image. Further, with respect to the edited image, the operator links the product image to the product purchase reception page or automatically links the product image to the product purchase reception page based on the selected product image. To stretch. The image of the proposal page generated in this way is transmitted to the user. For example, if the product is cosmetics, when the user sends a picture of his / her face, he / she edits the presented image with makeup that seems to be optimal, and submits the result to the proposal page. When the user clicks, for example, the lip part of the photograph of his / her face, the purchase acceptance page for this product is transmitted to the user because the product is a specific lipstick. Also, for example, if the product is clothing, when the user sends a photo of wearing upper clothing, image editing is performed to change the pants that are considered optimal to this presented image, and the result is sent to the user as a proposal page Then, when the user clicks on the part of the pants, a purchase acceptance page for this product is transmitted to the user. When transmitting a photograph of the user's face or the like as described above, the user may accept a photograph to which an effect such as a soft tone or a painting tone is applied.

[0013] Further, in order to be able to transmit the image of the operator to the user or to enable the editing system used by the operator to be operable on the client machine, the image is transmitted to the client as a network loadable object to enable interaction. You can do it.

Now, a link is provided from the product image to the purchase acceptance page of this product, which may be provided in any manner, such as a clickable map, or dividing the background and the product into separate images. Then, a link may be provided from the product image itself. Since it is a background image for presenting the optimal use situation of the product, other product images can be placed in it as long as the concept of proposal type is not removed, and from this product image You can link to the purchase acceptance page for this product. In general, the proposal page is often placed in a hierarchy lower than the index page (top page), but the placement place is not particularly limited. Regarding the handling of the product image on this proposal page, it is possible to further link to an enlarged view or a production drawing. The product image may be displayed three-dimensionally. You may link to a commentary page or a page that displays specifications. Further, there may be a plurality of the suggestion pages, and it is also possible to link the pages so that they can be switched between these pages. For example, it becomes possible to create a link that looks like a next shop or next room. Alternatively, it is also possible to divide a furniture store with a large area by partitioning, to make the inside of each partition the above-mentioned proposal page, and to make a link between each proposal page. It can also be applied to shopping malls and the like. The purchase acceptance page may be of any type as long as it can accept a purchase application from a user, and the number of pages and the page configuration are free.

The product image on the proposal page may be an item itself or a container. In the case of a container, it is preferable that the user is guided from the product image to another proposal page. For example, if the first proposal page is an indoor image, and a jewelry box that matches the atmosphere of the room is placed in the image, the jewelry box is a product and a container. It is assumed that accessories are included, and these accessories are linked to another proposal page, where an image of a mannequin dressed for the accessory is wearing the accessory, and the accessory is displayed. Is linked to the purchase acceptance page for the product. As such a container, for example, in the case of furniture, each door in a virtual house exhibition hall is a container, and in addition, a garden, a shelf, a drawer, a box, a handbag, and the like can be arbitrarily set. In addition, since the mannequin can wear various commodities, the mannequin itself is not a commodity, and the commodities worn can be seen from the outside, but can be regarded as a container. If you use celebrity pictures instead of puppet mannequins (the pictures will be described later), you can increase the ability to attract customers. In addition, the mannequin image is not a still image but a frame advance image or a video,
It is also possible to design to change the wearing set.

These images and pages can be processed by two large WWW browsers (Netscape Navigator and Internet Explorer: both are trademarks) currently available on the market, or their own WWW browsers.
The information may be processed by a WW browser or may be processed by original software according to an original protocol. These images and pages will be
In order to be able to process using a WW browser,
The page transmission server is a WWW server. In addition, it is also possible to arrange an avatar in these images. This avatar can be your own, another user, a clerk, a pet, etc.
It can be made to move around on its own, all of which depends on the design.

Next, illustrations and photographs are used for the product images, and in some cases, photographs are preferable. Clothes and the like are typical, but illustrations are sufficient as long as they are widely known. Therefore,
A photographic image is particularly effective when it is necessary to show a texture or the like. Also, if the background image for presenting the optimal use situation of the product is an illustration, and the product image is represented by a photograph in the illustration, the background of the user is provided with room for the imagination of the user. I can do it. That is, if the product is furniture, it is possible to provide a room with an illustration expression that is easily superimposed on the current state of the room. On the other hand, the background image can be a photograph, in which case a clearer proposal can be made. Therefore, the presentation of the image can be adapted to the sales policy.

Further, the proposal page can be expressed in VRML. Although the viewpoint is fixed in illustrations and so-called photographs, a walkthrough can be realized with VRML. In this case, for example, one scene of a movie can be used as a proposal page in which a product image is arranged in a background image for presenting an optimum use situation of a product. It is possible to ask for accessories etc. attached to
New sales methods can be offered. For travel, instead of a pamphlet, you can have a simulated experience if you propose a walk-through proposal page, or if you are selling tickets for a concert, you can let the user decide the seat while simulating the actual sitting state It becomes. It goes without saying that a three-dimensional display method other than the above may be arbitrarily adopted.

Next, the product description is inserted at a designated position of the product image on the proposal page so that the product description is displayed when the pointer of the pointing device is placed on the product image on the user terminal side. It can be. For example, in the case of HTML, the product description may be described in the alt attribute. Therefore, it is possible to read a certain product description before moving to the product purchase reception page, which is convenient. Another feature of the present invention is that, in the proposal page, since the product is placed in the background image for presenting the optimum use situation, which item in the background image is a sales product, In some cases, it is difficult to distinguish whether the item is a product. Even in such a case, if the pointer of the pointing device is placed on the item, if the item is a product, the product description appears as a balloon, so that there is an advantage that the determination can be made easily. When an image that is not for sale is pointed, it may be displayed so. In addition, it is also possible to design so that the guidance is provided by voice instead of the product description using characters.

Next, a separate window display attribute is inserted at a designated portion of the product image on the proposal page so that the purchase acceptance page for the product is displayed on a separate window from the proposal page on the user terminal side. It can be done. For example, H
In the case of TML, “self” may be specified in the target attribute. Therefore, it is possible to guide the user to the purchase acceptance page for the product displayed in a separate window, while always displaying the proposal page in which the product image is arranged in the background image for presenting the optimum use situation of the product. Further, it is also possible to continuously display another product purchase acceptance page on the proposal page in another window.

Next, a frame page is transmitted to the user so that the user's terminal side displays the product proposal page and the product purchase acceptance page by dividing the frame into the same window. Is also good. Frame 1
Finally, the product proposal page is always displayed, and a product purchase acceptance page linked from the product image on this page can be displayed in another frame. Therefore, in one frame, the optimum use condition of the product is always proposed.

The recording medium on which the product sales processing program of the present invention is recorded has a link between the product image and a proposal page in which the product image is arranged in a background image for presenting the optimum use situation of the product. Prepare the purchase acceptance page of the product, send the suggestion page that presents the optimum use situation of the product at the request of the user to the user, and if the product image is selected by the user, the A program for transmitting a purchase acceptance page of the product linked to the product image to the user and receiving a purchase application from the user on the purchase acceptance page is recorded. In addition, a background image and a product image, a purchase reception page of the product to be linked from the product image, and a correspondence table between the background image and the product image for presenting an optimum use situation of the product are prepared. , Depending on the user ’s background or product page request,
Based on the correspondence table, a product corresponding to the background or a background corresponding to the product is selected, the selected product image is superimposed on the selected background image and synthesized, and a link from the product image to a purchase acceptance page for the product is provided. Generate a proposal page, send the proposal page to the user, and when the product image is selected by the user, transmit a purchase acceptance page for the product linked from the product image to the user. And a program for receiving a purchase application from a user on the purchase reception page. In addition, prepare a product purchase reception page,
A presentation image is received from a user, the presentation image is displayed as a background image, an image relating to the product is synthesized and edited on the background image, and a proposal page linking a product purchase acceptance page from the product image is displayed. Generates and sends this proposal page to the user, and transmits to the user a purchase acceptance page for the product linked from the product image selected by the user on the proposal page, and sends the user It records programs that are designed to accept purchase applications from.

Therefore, it is possible to transmit to the user a proposal page in which the product image is arranged in the background image for presenting the optimum use situation of the product, and a scene with a high degree of reality unlike a virtual store can be obtained. It is possible to introduce products based on actual usage and with proposals based on higher senses and skills possessed by professionals. In addition, when the product image is a photograph, it is effective when it is necessary to show a texture or the like. Further, when the background image is a photograph, a clearer proposal can be made between the background image represented by the photograph and the product image. In addition, a walkthrough can be realized by expressing the proposal page in VRML. Also, in the case where the product description is inserted at a designated position of the product image on the proposal page, the product purchase reception page is displayed so that the product description is displayed when the pointing device pointer is placed on the product image on the user terminal side. You can read some product commentary before moving to, and you can immediately identify whether the product is not for sale. Also, in the case where a separate window display attribute is inserted at a designated position of the product image on the proposal page so that the purchase acceptance page of the product is displayed on a separate window from the proposal page on the user terminal side, the optimal The user can be guided to the purchase acceptance page for the product displayed in a separate window, while always displaying the proposal page in which the product image is arranged in the background image for presenting a proper use situation. Further, in the case of transmitting a frame page so that the product proposal page and the product purchase acceptance page are divided into frames in the same window on the user terminal side, 1
It will always suggest the best use situation of the product in one frame. In other words, based on these programs, a proposal-type online shopping site that can assist the user in selecting a product by presenting the product and the optimal use status together with the product is realized.

The recording medium on which the program is recorded is a concept including a flexible disk, a CD-ROM, a DVD-ROM, a hard disk, a ROM, a RAM, a memory card, a paper tape, a punch card, and the like. Further, not only a recording medium on which a program is recorded in a state that can be directly executed by a computer, but also a recording medium on which a program which can be executed by being installed from a CD-ROM to another recording medium such as a hard disk, or data. This is a concept including a recording medium on which an encoded, encrypted, or compressed program is recorded. The reason why the RAM is included in the above is that a program received via a network may be loaded on the RAM.

[0025]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS First Embodiment FIG. 1 shows the overall configuration of an online shopping system according to a first embodiment. A proposal page and a purchase acceptance page are stored in a storage device 10. The control device 12 reads out the proposal page from the storage device 10 and transmits the proposal page to the user connected via the transmission / reception device 13, and the control device 12 stores the purchase reception page requested by the user. The data is read out from the device 10 and transmitted to the user via the transmission / reception device 13 to perform a sales process of the product selected by the user. Input device 1
The display device 11 is provided to perform maintenance of the control device 12 and the like.

From the user's point of view, the received and displayed proposal page presents the optimum use situation of the product desired by the user. That is, it is possible to confirm that the product is placed in a background representing the optimum use situation. In this way, assuming the actual use situation, and suggesting the use situation using a proposal page that is professionally coordinated, the user's willingness to purchase is increased. Thereafter, the user receives the purchase acceptance page, fills in necessary items, and purchases the product. This processing is performed by the controller 1
2 is performed.

The proposal page stored in the storage device 10 is one in which product images are arranged in a background image, and illustrations and photographs are used for these images. In particular, in the case of a photograph, it is extremely realistic and a more specific proposal can be made.

FIG. 2 shows a hardware configuration when the control device 12 shown in FIG. 1 is realized by using the CPU 2.
The control device 12 can be constituted by hardware logic without using the CPU.
Was used. That is, a memory 20, a display 11 as a display device, a keyboard and mouse as an input device, and a hard disk 10 as a storage device are connected to the CPU 2. The hard disk 10 stores an OS 3 (operating system), a WWW server program 30, a sales server program 31, a proposal page 32, and a purchase acceptance page 33. WWW server program 3
0, the sales server program 31 is installed from the CD-ROM 22 via the CD-ROM drive 21. Since there are various types of connection to the Internet, a device other than the LAN card 13 illustrated here may be used.

Next, the WWW server program 30 will be described with reference to the flowcharts shown in FIGS. 3 and 4. FIG. 5 is a flowchart illustrating the operation of the sales server program 31. FIG. 6 shows a state in which the client C1 and the proposal-type online shopping site SS communicate with each other via the Internet. First, when the user requests the transmission of the proposal page shown in FIG. 7, the CPU 2 establishes a connection with the client C1 (5) (step S1), and reads the requested proposal page 32 from the hard disk 10. (Step S2), and transmit from the LAN card 13 to the client C1 (5) via the Internet (Step S2).
3). Reference numeral 4 denotes an online shopping site SS. In this way, a proposal page as shown in FIG. 7 is displayed on the display of the client C1 (5).

This proposal page is composed of a background image and a product image arranged therein. The background image is pseudo-stereoscopically represented by the floor F and the two walls WL, WL. A window WD is shown on one wall surface, and a door D is shown on the other wall surface. Door D is linked to another proposal page with another reception set. The window WD is linked to a gardening proposal page. On the floor F of such a background image, a reception set including a sofa SF, a stool ST, and a table T is simulated and three-dimensionally represented. Two framed pictures P1 and P2 are displayed on the wall so as to sandwich the door D on the wall. These are all products for sale,
In any case, it is proposed that a background that matches well when actually placed therein is selected and matches well for use in such a room.

Next, since these product images are linked to a purchase acceptance page (not shown) by clickable mapping, when the user selects a desired product with the mouse pointer 6, the CPU 2 causes the client C1 to operate.
Establish a connection with (5) (step S
4) The purchase acceptance page 33 of the requested product is read from the hard disk 10 (step S5) and transmitted to the client C1 (5) (step S6). Such a purchase acceptance page 33 may be a general page, but an example of such a page is shown in FIG. 16 of the fourth embodiment. For example, when the user selects the stool ST in FIG. 7, a purchase acceptance page of the stool ST is displayed as shown in a window on the right side of FIG.

On such a purchase acceptance page, the user
Ask them to describe required items such as the number of purchases and payment method. FIG. 5 is a flowchart illustrating the sales server program 31. When the purchase order is received from the client C1 (5) (step S7), it is checked whether or not the necessary items in the sales procedure are completely described (step S7).
8) If described, sales processing is performed (step S9). If there is any defect, an error is returned to client C1 (5) and the process ends (step S10). If a defect is found in step S8, an instruction may be given to return to the purchase acceptance page again and correct the defect. Here, the purchase order is, for example, a client method using a post method.
1 (5) indicates a set of values such as a desired purchase quantity transmitted from 1 (5). The selling process is a process of withdrawing the credit card when the user desires to pay by credit card, or arranging the shipment of the product.

The proposal page is composed of a background image and a product image arranged therein. The background image is a floor F, two walls WL and WL, a window WD, and a door D. The images are a sofa SF, a stool ST, a table T, and paintings P1 and P2. Therefore, if the photographing is performed after these are properly set and the clickable mapping is performed on the merchandise portion of the photographic image, an extremely realistic proposal type sales floor can be produced. Note that the proposal page can also be created in VRML. VRLM itself is a general technology, so a description thereof will be omitted here. However, this enables a walk-through in a shopping site, and a user moves around in there to receive a more realistic product proposal, It can be purchased from an angle.

Second Embodiment In this embodiment, the control device 14 determines the background and the product based on an image correspondence table between the background image and the product image for presenting the optimum use situation of the product. Are optimally combined to synthesize an image, and a proposal page is generated by linking the product image to a product purchase reception page. Therefore, the image of the proposal page can be dynamically generated. An example of the image correspondence table is shown in FIG. 12, and the displayed portion of the image correspondence table 36 mainly includes rm
01. A product group related to a background image file of jpg is described. This suggestion page contains the image file name of each product, the file name of the background image that matches this product image,
The arrangement coordinates where the product image is placed in the background image and the path name to the sales reception page 33 linked from the product image are described. It should be noted that these products can also appear in the description of combinations with other background image files following the image correspondence table 36 below. Such items may be selected as candidates from the top and designed so that the user can sequentially change the background image.

Next, FIG. 9 shows a hardware configuration when the control device 14 of FIG. 8 is realized by using the CPU 2.
The control device 14 can be configured by hardware logic without using the CPU.
Was used. That is, the CPU 2 has a memory 20, a display 11 as a display device, and a hard disk 1 as a storage device.
0, a keyboard and a mouse as input devices, and a LAN card 13 as a transmission / reception device are connected. The hard disk 10 stores an OS 3 (operating system), a WWW server program 30, a sales server program 31, a purchase reception page 33, a proposal page generation program 34, a background image and a product image 35, and an image correspondence table 36. Note that the WWW server program 30,
The sales server program 31, the proposal page generation program 34, the background image and the product image 35, and the image correspondence table 36
CD-ROM via the CD-ROM drive 21 shown in FIG.
22.

Referring to FIG. 10, WWW server program 3
0 is shown in a flowchart. When the user accesses the proposed shopping site, the CPU 2 establishes a connection with the client (step S11), reads the list page from the hard disk 10 (step S12), and sends the list page from the LAN card 13 to the client via the Internet. It transmits (step S13). This list of products not shown
This is the same as a conventional online shopping site presenting a page listing product names, and the product names are set to be clickable. However, this embodiment differs from the conventional one in the processing when a product name is selected, and does not directly link to the purchase acceptance page of the product as in the conventional case. .

That is, when a product name (product image) is selected from the list page (step S14), the product correspondence table 36 is read from the hard disk 10 (step S15).
The product correspondence table 36 is searched to check whether a background image corresponding to the product image exists (step S1).
6) If present, the background image and the product image are read from the hard disk 10, the product image is superimposed on the arrangement coordinates based on the description of the background image in the product correspondence table 36, and clickable mapping is performed on the product image portion. Then, a link is made to the purchase acceptance page 33 of this product to synthesize a proposal page (step S17), and this is transmitted to the client (step S18). However, if there is no background image corresponding to the product image in step S16, an error is returned (step S19), and the process ends.

Since the product images are linked to the purchase acceptance page by clickable mapping on the synthesized proposal page, when the user selects a product with the mouse pointer, the purchase acceptance page 33 is transmitted to the client.

In this case, by selecting a product name, a background that matches well with this product is selected and synthesized. Conversely, a desired background image is selected, and a product matching this is selected as a candidate. It may be raised. That is, the favorite background image in this case is a room image that feels closest to the impression of the room at home. The product image selected above is synthesized with the background image. However, if the background image is a room image, it is natural that other furniture is also placed. The proposal page generation program 34 can be designed so that the product images can be conveniently selected and synthesized.

Third Embodiment This embodiment will be described with reference to a proposal page shown in FIG.
In this proposal page, P1 is a picture (art frame) hung on the wall WL, and is not a clickable map (image map) but a divided background (wall W).
L) and the product (P1) are separate images, a link is provided from the product image to the purchase acceptance page, and these images are displayed together. In this proposal page, the product image is described in an html sentence with an alt attribute section 37 as shown in FIG.

When the mouse pointer 6 is placed on the product image P1 of the proposal page and viewed, a balloon 60 as shown in FIG. 14 is displayed. The content of this balloon is
This is as described in the alt attribute section 37. Therefore, the user can read a certain product description before moving to the product purchase acceptance page. In addition, it is understood that the balloon 60 is displayed as a product.

Fourth Embodiment This embodiment will be described with reference to a proposal page shown in FIG.
In this proposal page, SF is a sofa placed on floor F, and the divided background (floor F) and the product (SF) are separate images instead of a clickable map, and purchase is accepted from the product image. A link is provided to the page, and these images are displayed together. In this proposal page, the product image is h as shown in FIG.
It is described in the tm statement together with the self designation of the target attribute section 38.

Then, as shown in FIG. 16, when the product image SF on the proposal page 70 displayed in the window 7 of the WWW browser is clicked, an independent window 71 stands up while the window 7 is left as it is. The purchase acceptance page 72 is displayed. Therefore, while always displaying the proposal page 70 in which the product image is arranged in the background image for presenting the optimum use situation of the product in the window 7, the user purchases the product displayed in the separate window 71. The user can be guided to the reception page 72. The symbol D indicates the client-side display.

Fifth Embodiment FIG. 17 shows a case where a user requests transmission of a proposal page,
As a result, a state in which the proposal page is displayed on the display D on the client side is shown. Here, the WWW browser sets its display window to the left frame 73 and the right frame 75.
And the proposal page 75 is displayed in the left frame 73. In other words, WWW of the proposed shopping site
The server program reads the proposal page 74 requested by the user from the hard disk and transmits it to the client. The proposal page 74 is originally described as a frame page. The manner of describing the frame page is well known, and the description is omitted here.

If the user clicks the sofa SF on the proposal page 74 with a mouse in FIG. 17, for example, a purchase reception page 76 for this sofa SF is displayed in the right frame 75. The purchase procedure can be performed at. By clicking another product on the proposal page 74 with a mouse, a purchase acceptance page 76 corresponding to this product is displayed in the right frame 75. Therefore, the proposal page 74 is always displayed in the left frame 73, and it is possible to continue to suggest the optimum use situation of the product to the user.

Sixth Embodiment Next, FIG. 18 shows the overall configuration of an online shopping system according to a sixth embodiment, in which merchandise images and purchase acceptance pages are stored in the storage device 10. The control device 15 receives the presentation image from the connected user via the transmission / reception device 13 and displays the presentation image on the display device 11 in an editable manner. An operator having specialized knowledge operates the input device 1 to control the control device 1.
5, the presentation image is set as a background image, and a product image that matches the background image is read out from the storage device 10 and pasted on the background image. In addition, a link to a predetermined purchase reception page is provided for this product image. After editing in this way, the newly generated proposal page is transmitted to the client by the transmission / reception device 13. Further, the control device 15 reads a purchase acceptance page requested by the user from the storage device 10, transmits the page to the user via the transmission / reception device 13, and performs a selling process of the product selected by the user.

In this way, a professionally coordinated proposal page is generated for the actual scene presented by the user to propose a product, thereby increasing the user's willingness to purchase. Thereafter, the user receives the purchase acceptance page, fills in necessary items, and purchases a product. This process is performed on the control device 15. The imaging device 16 is provided for photographing the expression of the operator, transmitting the photographed image to the user by the transmission / reception device 13, and displaying the photographed image on the display on the client side.

Next, FIG. 19 shows a hardware configuration when the control device 15 of FIG. 18 is realized by using the CPU 2. The control device 15 can be configured by hardware logic without using the CPU.
U2 was used. That is, the CPU 2 has a memory 20, a display 11 as a display device, a keyboard and mouse 1 as an input device, and a CAM (CCD camera) as an imaging device.
23, a LAN card 13 as a transmission / reception device, and a hard disk 10 as a storage device are connected. This hard disk 10 has OS3 (operating system),
WWW server program 30, sales server program 3
1, a purchase acceptance page 33, and a proposal page editing program 39 including the product image and the CAM operation program are stored. Note that the WWW server program 30, the sales server program 31, the proposal page editing program 39, and the purchase acceptance page 33 correspond to the CD-ROM drive 2 shown in FIG.
1 from the CD-ROM 22.

FIG. 20 is a flowchart showing the operation of the proposal page editing program 39. When the user accesses the proposal-type shopping site and transmits an image of his / her own room, the user receives the presented image (step S20). Therefore, the presented image is displayed as a background image so that it can be edited, and an operator who has expertise in interior coordination searches for a product image that matches the background image, pastes the product image into the background image, and adds the product image to the product image. For this, a link is provided to a predetermined purchase reception page (step S21). The proposal page thus edited and newly generated is stored in the LAN card 1
3 to the client via the Internet (step S22). During this time, the CAM 23 transmits the figure of the operator to the client.

FIG. 21 shows a display 1 on the operator side.
In the editing screen displayed in FIG. 1, a presentation image 80 presented by the user is displayed in the image editing window 8 in an editable manner, and a tool box 81 and a product selection box 82 are operated to display the product image 83. It is pasted on the presentation image 80. Here, the sofa SF is already arranged, and the table T is now displayed in the product selection box 82 by drag and drop using the mouse pointer 6.
3 shows a state in which it is about to be pasted onto the presentation image 80. Regarding the sofa SF, when a sofa tool is selected from a tool box 81 (not shown in detail), a list of sofas is displayed as an image in a product selection box 82, and is dragged onto the presentation image 80 from here. And dropped.
In this proposal page, the operator pastes the sofa SF and the table T into the presentation image 80 originally presented by the user, and proposes these two products. The same as this proposal page (image editing window 8
Are displayed on the user-side display.

The operator links each of these product images to a predetermined purchase reception page. Therefore, when the user moves the mouse pointer, for example, the sofa S
When F is clicked, WWW server program 30 transmits this sofa SF purchase acceptance page 33 to the client.

In this embodiment, furniture is handled as a product. For this reason, a product selection box 82 for selecting furniture is prepared. However, if instead of pasting the product image, for example, selecting a brush tool from the tool box 81 and painting on the presentation image 80, it is better to prepare a palette instead of the product selection box 82. For example, if the presented image 80 is a photograph of the user's face and the operator who is a makeup artist recommends a lipstick, various colors of the lipstick are arranged on the palette. Also, various colors of, for example, eyeshadow are arranged on the palette. In addition, it is also possible to design so that an actual product image is displayed on the pallet, and when this is selected, the product color can be used by the brush tool.

Since the present invention is not limited to the above-described embodiment, a clickable map is not placed on a proposal page and clickable product names are listed, for example, so that appropriate browsing can be performed even with a WAP browser. It is also possible to stop. Also, this method may be realized on a general WWW browser. In addition, when the product is limited in quantity and the product is sold out, the product image on the suggestion page is displayed with information such as the completion of the sale, and an effect that enhances the realism can be performed. . Alternatively, it is also possible to design so as to display the remaining number prior to this.

[0054]

As described above, the present invention provides a proposal page in which a product image is arranged in a background image for presenting an optimum use situation of a product, and a purchase acceptance page for the product, which is linked from the product image. Was sent to the user, and the purchase acceptance page from the user was accepted on the purchase acceptance page. In addition, we have prepared a correspondence table between the background image and the product image to present the best use situation of the product, and according to the user's background or product page request,
Select a combination of the corresponding background and product from the correspondence table, superimpose the selected product image on the selected background image and synthesize it, and display a proposal page linking the product image to the purchase acceptance page of the product. Generate it, send this proposal page to the user, and accept the purchase application from the user on the purchase acceptance page. Also, a presentation image is received from the user, an image relating to the product is pasted on the presentation image, and a proposal page is created from this product image with a link to a purchase acceptance page for the product, and the proposal page is transmitted to the user. , Purchase requests from users are now accepted on the purchase reception page.

As a result, it is possible to realize a proposal-type online shopping site which can present a product and an optimum use state thereof to assist a user in selecting a product, thereby achieving an intended purpose. I have.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of an online shopping system according to a first embodiment.

FIG. 2 is a hardware configuration diagram when the device in FIG. 1 is realized using a CPU.

FIG. 3 is a flowchart of a proposal page transmission according to the embodiment;

FIG. 4 is a flowchart of transmission of a purchase acceptance page according to the embodiment.

FIG. 5 is an exemplary flowchart showing the operation of the sales server program of the embodiment.

FIG. 6 is a diagram showing a flow of data in a case via the Internet according to the embodiment.

FIG. 7 is a diagram showing a display screen on a display of a proposal page according to the embodiment.

FIG. 8 is an overall configuration diagram of an online shopping system according to a second embodiment.

FIG. 9 is a hardware configuration diagram when the device in FIG. 8 is realized using a CPU.

FIG. 10 is a flowchart of list page transmission according to the embodiment.

FIG. 11 is a flowchart of a proposal page transmission according to the embodiment.

FIG. 12 is a diagram showing an image correspondence table used in the embodiment.

FIG. 13 is a diagram showing a source of a proposal page according to the third embodiment.

FIG. 14 is a diagram showing a display screen of a proposal page according to the embodiment.

FIG. 15 is a diagram showing a source of a proposal page according to a fourth embodiment.

FIG. 16 is a diagram showing a display screen in a separate window display of the embodiment.

FIG. 17 is a diagram showing a display screen by frame display according to the fifth embodiment.

FIG. 18 is an overall configuration diagram of an online shopping system according to a sixth embodiment.

19 is a hardware configuration diagram when the device in FIG. 18 is realized using a CPU.

FIG. 20 is a flowchart of a proposal page transmission according to the embodiment.

FIG. 21 is a diagram showing an edit screen of a proposal page according to the embodiment.

FIG. 22 is a diagram showing a display screen of a conventional list page.

[Explanation of symbols]

 Reference Signs List 1 input device 10 storage device 11 display device 12 control device 13 transmitting and receiving device 14 control device 15 control device 16 imaging device 2 CPU 20 memory 21 CD-ROM drive 22 CD-ROM 23 CAM 3 OS 30 WWW server program 31 sales server program 32 Proposal page 33 Purchase acceptance page 34 Proposal page generation program 35 Background image, product image 36 Image correspondence table 37 alt attribute part 38 target attribute part 39 Suggestion page editing program 4 Suggestion type online shopping site 5 Client 6 Mouse pointer 60 Balloon 7 Window 70 proposal page 71 separate window 72 purchase reception page 73 left frame 74 proposal page 75 right frame 76 purchase reception page 8 image editing window 80 presentation image 81 tool box 82 quotation Product selection box 83 Product image

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 3/00 651 G06F 3/00 651A F term (Reference) 5B049 AA02 BB11 CC02 CC05 CC10 DD01 EE00 EE07 FF03 GG02 GG04 GG07 5E501 AB21 AC34 BA20 DA05 EB11 FA02 FA03 FA14 FA27 FA41

Claims (30)

[Claims] 1. A proposal type shopping system for a user connected via a network, comprising: a proposal page in which a product image is arranged in a background image for presenting an optimum use situation of the product; A storage device that stores a purchase acceptance page for the product linked from an image, a page transmission server that transmits the page to the user at the request of the user, and a product sale process on the product purchase reception page A sales server that performs
An online shopping system consisting of 2. A proposal type shopping system for a user connected via a network, which stores a background image, a product image, and a purchase acceptance page of the product to be linked from the product image, A storage device that stores a correspondence table between a background image and a product image for presenting an optimal use state of a product, and a product or a product corresponding to the background based on the correspondence table according to the user's background or a page request for the product. A control device that selects a corresponding background, superimposes the selected product image on the selected background image, and combines the product image to generate a proposal page linking the product purchase reception page with the product image; A page transmission server for transmitting the page to the user in response to a request, and a product sales process on the product purchase reception page And an online shopping system comprising a sales server for performing online shopping. 3. A proposal type shopping system for a user connected via a network, comprising: a storage device storing a product purchase acceptance page; a display device displaying a presentation image sent from the user; An input device for editing the presented image, and using the presented image as a background image, combining and editing an image related to the product on the background image so as to present an optimal product for the background image. A control device for generating a proposal page linked to a product purchase reception page from the product image, a page transmission server for transmitting the page to the user at the request of the user, and a product in the product purchase reception page An online shopping system comprising: a sales server for performing a sales process of 4. The online shopping system according to claim 1, wherein the product image is a photograph. 5. The online shopping system according to claim 4, wherein the background image is a photograph. 6. The proposal page is represented in VRML.
The online shopping system according to claim 1 or 2. 7. A product description is inserted at a designated position of the product image on the suggestion page so that the product description is displayed when a pointer of a pointing device is placed on the product image on the user terminal side. 4. The online shopping system according to claim 1, 2 or 3. 8. A separate window display attribute is inserted at a designated position of a product image on the proposal page so that a purchase acceptance page for the product is displayed on a separate window from the proposal page on the user terminal side. Claim 1 or Claim 2 or Claim 3
Online shopping system. 9. The method according to claim 1, wherein the user terminal transmits the frame page such that the product proposal page and the product purchase acceptance page are displayed in the same window by dividing the frame. The online shopping system according to claim 2 or claim 3. 10. A proposal page in which a product image is arranged in a background image for presenting an optimum use situation of a product in order to provide a user with a proposal-type service, and a link provided from the product image. Prepare a purchase acceptance page for the product, send the suggestion page that presents the optimal usage status of the product according to the user's request to the user, and if the user selects the product image, the product image Transmitting to the user a purchase reception page of the product linked to by the user, and accepting a purchase application from the user on the purchase reception page. 11. A background image and a product image, a purchase acceptance page of the product to be linked from the product image, and an optimum use condition of the product in order to provide a user with a proposal type service. A correspondence table between the background image and the product image is prepared, and a product corresponding to the background or a background corresponding to the product is selected based on the correspondence table according to the user's background or a page request for the product, and the selected product image is displayed. A proposal page linked to the product purchase reception page is generated from the product image while being superimposed and synthesized on the selected background image, and the proposal page is transmitted to the user, and the user selects the product image. In this case, a purchase reception page for the product linked to the product image is transmitted to the user, and the user receives the purchase reception page from the purchase reception page. An online shopping method characterized by receiving an application for purchase. 12. A product purchase reception page is prepared in order to provide a proposal type service to a user, a presentation image is received from a user, and the presentation image is displayed as a background image. The product image is synthesized and edited, and a proposal page linked to a purchase acceptance page for the product can be generated from the product image, and the proposal page is transmitted to the user, and the user selects the product image. And transmitting, to the user, a purchase reception page of the product linked from the product image, and accepting a purchase application from the user on the purchase reception page. 13. The online shopping method according to claim 10, wherein the product image is a photograph. 14. The method of claim 1, wherein the background image is a photograph.
3 online shopping methods. 15. The online shopping method according to claim 10, wherein the proposal page is expressed in VRML. 16. A product description is inserted at a designated position of a product image on the suggestion page so that a product description is displayed when a pointer of a pointing device is placed on the product image on the user terminal side. The online shopping method according to claim 10 or claim 11. 17. A separate window display attribute is inserted at a designated portion of a product image on the proposal page so that a purchase acceptance page for the product is displayed on a separate window from the proposal page on the user terminal side. The online shopping method according to claim 10, claim 11, or claim 12. 18. A frame page is transmitted on the user terminal side such that a proposal page for the product and a purchase acceptance page for the product are displayed in the same window by dividing the frame. Claim 11 or Claim 12
Online shopping method. 19. A method of selling goods to a user connected via a network using a computer, the method comprising the steps of: presenting an optimum use situation of goods to a computer; A proposal page in which the product image is arranged in the background image of the product and a purchase reception page for the product linked from the product image are prepared, and a transmission request for the proposal page from a user is received, and the A proposal page is sent to the user, a purchase acceptance page of the product linked to from the product image selected by the user on the proposal page is sent to the user, and a purchase application from the user is made on the purchase acceptance page. Accept. 20. A method of using a computer to sell a product to a user connected via a network, comprising: a computer, a background image, a product image, and the product image. Prepare a purchase acceptance page for this product to be linked from, and a correspondence table between the background image and the product image for presenting the optimum use situation of the product, and send a transmission request to the background or product page from the user. And selecting a product corresponding to the background or a background corresponding to the product based on the correspondence table, superimposing and synthesizing the selected product image on the selected background image, and purchasing the product from the product image. Generates a proposal page with a link to the reception page, sends this proposal page to the user, and selects the user on the proposal page A purchase acceptance page of the product linked to the product image is transmitted to the user, and the purchase application from the user is accepted on the purchase acceptance page. 21. A method of selling goods to a user connected via a network using a computer, the method comprising the following steps: preparing a purchase acceptance page for goods in a computer; A proposal that receives a presentation image from a user, displays the presentation image as a background image, synthesizes and edits an image related to the product on the background image, and links a product purchase reception page from the product image. A page is generated, the proposal page is transmitted to the user, and a purchase acceptance page of the product linked with the product image selected by the user on the proposal page is transmitted to the user, and the purchase reception page is transmitted to the user. To accept purchase requests from users. 22. A recording medium for recording a program for causing a computer to perform a product sales process to a user connected via a network, and for presenting an optimum use condition of the product to a storage device. A proposal page in which the product image is arranged in a background image and a purchase acceptance page for the product linked from the product image are prepared, and the proposal for presenting an optimal use situation of the product at the request of the user. The page is read from the storage device and transmitted to the user, and when the product image is selected by the user, a purchase acceptance page of the product linked from the product image is read from the storage device and transmitted to the user. Accepting a purchase application from a user via the purchase acceptance page, A recording medium on which a program for performing the program is recorded. 23. A recording medium storing a program for causing a computer to perform a product sales process to a user connected via a network, wherein the storage device stores a background image, a product image, and Prepare a purchase acceptance page for this product to be linked, and a correspondence table between the background image and the product image for presenting the optimum use situation of the product, and perform the correspondence according to the background of the user or the page request for the product. Based on the table, a product corresponding to the background or a background corresponding to the product is selected, the selected product image is superimposed on the selected background image and synthesized, and a link is provided from the product image to a purchase acceptance page for the product. A proposal page is generated, and the proposal page is transmitted to the user, and when the product image is selected by the user, the product The computer reads out a purchase reception page linked from the product image from the storage device and transmits it to the user, and accepts a purchase application from the user via the purchase reception page. Recording medium on which a program for recording is recorded. 24. A recording medium storing a program for causing a computer to perform a product sales process to a user connected via a network, wherein the computer prepares a product purchase acceptance page, And presents the presented image as a background image, synthesizes and edits the image relating to the product on the background image, and displays a proposal page linking the product purchase acceptance page from the product image. Generates and sends this proposal page to the user, and transmits to the user a purchase acceptance page for the product linked from the product image selected by the user on the proposal page, and sends the user That records a program that allows a computer to perform a proposal-type sales process that accepts purchase applications from Recording medium. 25. A recording medium on which the program according to claim 22, 23, or 24 is recorded, wherein the product image is a photograph. 26. A recording medium on which the program according to claim 25 is recorded, wherein the background image is a photograph. 27. A recording medium on which the program according to claim 22 or 23 is recorded, wherein the proposal page is
Characteristically expressed in RML. 28. In a recording medium on which the program according to claim 22 or claim 23 or claim 24 is recorded, when a pointing device pointer is placed on the product image on the user terminal side, a product description is displayed. As described above, a product description is inserted at a designated position of a product image on the proposal page. 29. In a recording medium on which the program according to claim 22 or claim 23 or claim 24 is recorded, the user terminal side displays the purchase acceptance page for the product in a separate window from the suggestion page. And inserting a separate window display attribute at a designated position of the product image on the proposal page. 30. A recording medium on which the program according to claim 22 or claim 23 or claim 24 is recorded, wherein a proposal page for the commodity and a purchase acceptance page for the commodity are framed in the same window on the user terminal side. A feature in which a frame page is transmitted so as to be displayed separately.