JP2001265947A - System for managing member information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote the effective utilization of information by reconstructing the existing member information to a database where a member each is characterized. SOLUTION: A managing server 3 provides a merchandise information list including a plurality of pieces of merchandise that can be purchased by members to member terminal devices 1 through a network N, and the terminals 1 display the provided merchandise information list on the screens to present the list to the members and transmit merchandise selection indications of the members on the basis of the list to the server 3. The server 3 makes merchandise purchase information related to selectively indicated merchandise purchase correspond to the members and stores the information into a member information database 6 and makes the information on each member which is made to correspond to the merchandise purchase information showing, e.g. the purchasing date, hind and price of the purchased merchandise a database.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for managing product purchase information of individual members in a database, and thereby, for example, to convert member information, which is merely a set of information, into personal preferences and needs through product purchase. The present invention relates to a technology that can construct a database organized from the viewpoint of the member and enables effective utilization of member information. In addition, in this regard, the present invention relates to techniques such as acceptance of merchandise information from a merchandise handling company and acceptance of new members.

[0002]

2. Description of the Related Art Conventionally, the name of a customer who has purchased a product,
There is a service in which an address, age, and the like are stored as customer information, and information such as new products is provided to each customer by direct mail. In addition, as a method of providing product information in an advertising manner, information such as a new product is provided by direct mail to an address extracted from a telephone directory, a school alumni list, or the like. Further, as a customer management technique, a customer is registered as a member, and special information and services are provided to the member.

In recent years, networks such as the Internet and LAN using public lines and dedicated lines have been developed, and information communication using these networks has been actively carried out. Goods are being sold. In such e-commerce, there is a mode of selling products to general users who have accessed through a network, but also a mode of selling products only to member users who have previously registered as members by mail or e-mail. is there.

[0004]

As described above, information about a large number of members is conventionally stored as electronic information in the form of customer information or the like, but such member information is recorded with names and the like. It was a simple electronic file, and was not made into a database with information that characterizes each member such as taste. For this reason, even if the member information has, for example, tens of thousands of members, the member information has a large commercial or economic value only to confirm that the member is a member or to use it as a destination of direct mail. Even so, they were not fully utilized. The present invention has been made in view of such circumstances, and an object of the present invention is to provide a technology for creating a database that can effectively utilize member information.

[0005] Further, if product information from various merchandise vendors is provided to members as list information on a homepage on the Internet, the value of being a member is increased, and the merchant also has an advertis- ment of the homepage. Value increases. Providing members with merchandise-related product information in this way increases the value of such a system in a synergistic manner. When it is difficult to obtain such information, the trader cancels the listing of the product information, thereby reducing the value of membership as a member, and eventually losing the use of the entire system. The present invention has been made in view of such circumstances, and makes it easier for various traders to provide product information, enhances the value of being a member, and further increases the value of membership by adding new members. It is an object of the present invention to provide a technology that enhances the value of the system and further promotes the activation of the entire system.

[0006] Further objects of the present invention will be apparent in the following description.

[0007]

Means for Solving the Problems As a whole system according to the present invention, a member terminal device operated by a member, a management server device for managing member information, and a company communication terminal device operated by a merchandise handling company are connected by a network. It is composed.
Each device constituting these systems is a device having a function of performing network communication, and is realized by a personal computer, a server computer, or the like, as is well known, and the network configuration includes not only a wired line but also a wireless line. It can also be realized by using.

Specifically, in the present invention, the management server
A product information list including a plurality of products that can be purchased by the member is provided to the member terminal device via a network, for example, in the form of e-mail or a homepage, and the member terminal device displays the product information list provided from the management server on a screen. And sends the member a product selection instruction based on the list to the management server. Then, in the management server, the member purchase information relating to the product purchase selected and instructed from the member terminal device is stored in the member information database in association with the member,
For example, a database of information for each member, which is associated with product purchase information indicating what product was purchased, when, and how long. Therefore, by adding the tastes and needs of each member that are characterized through the purchase of products,
Existing member information can be reconstructed.For example, a member having a specific interest can be extracted using information characterizing such a member as a key, and, for example, age information included in the member information and With the characterization information, it is possible to investigate what kind of taste a certain age group has.

According to the present invention, the management server classifies and manages information on commodities that can be purchased by members by genre,
A guidance menu for selecting these product genres is provided to each member terminal device via a network, for example, in the form of e-mail or a homepage, and the member terminal device displays the guidance menu provided from the management server on the screen and displays the member menu. And sends a member's genre selection instruction based on the menu to the management server. Then, the management server provides a product information list of the genre selected and designated by the member from the member terminal device to the member terminal device via a network, for example, in the form of e-mail or a homepage. Therefore, it is possible to provide a list of product information in a genre that meets the wishes of individual members, and it is not necessary to provide junk mail as in the conventional direct mailing of product information, but to provide appropriate information to members and provide appropriate information. An improvement in utilization can be realized.

[0010] In the present invention, the management server also sends an order e-mail to a dealer of the product selected and instructed by the member to purchase. Therefore, by placing an order to a trader through the management server in this way, the management server can reliably grasp when, what kind of product and how much the member has purchased, and the reliability of the member information database is ensured. be able to.

[0011] In the present invention, the management server is provided on a homepage provided by the merchandise handling company on a network.
The management server manages the vendors who have attached the emblem linked to the homepage including the product information list provided on the network, accepts the product information only from the vendor who has pasted the emblem, stores and manages it as product information, and lists the product information Post on. Therefore, merchants can post their product information on the product information list provided to members, provided that the company officially attaches an emblem in the form of a burner etc. to the homepage advertising their product, By attaching an emblem, it is possible to restrictly manage the provider of product information, and to inform users who visit the homepage including the product information list via a link from the vendor's homepage about the existence of the member system And encourage new members to join.

[0012] It should be noted that the listing of the merchandise product information may be charged, but in particular, if the merchandise information can be posted free of charge simply by pasting an emblem on the homepage, many merchants are encouraged to join the system. As a result, member purchases are promoted, and a member information database with higher value and reliability is constructed. Further, in the present invention, when the management server receives the merchandise information from the trader or periodically, the management server automatically acquires the homepage information of the managing trader and checks whether the emblem is properly pasted. . Therefore, it is possible to secure the attachment of the emblem so that the above-described effects are not impaired.

In the present invention, the management server presents a product information list via a network to a communication terminal device accessed from a trader's homepage via an emblem,
In response to a product selection instruction from a user that is not included in the managed member information, information prompting member registration, such as a member registration menu or member registration method information, is sent to the user's communication terminal device, for example, by e-mail or homepage. Of personal information (for example, name, age, address, occupation, gender, etc.) sent from the user by submitting the information on the homepage menu, sending e-mail, mailing the application form, etc. ), The member information of the user is registered in the member information database. Therefore, the existence of the member system can be notified to the non-member user who visits from the trader's homepage via the link, and the new member can be encouraged to join.

[0014]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be specifically described with reference to an embodiment shown in the drawings. FIG. 1 shows the entire configuration of a member information management system according to one embodiment of the present invention. A member terminal device 1 composed of a personal computer operated by each member, a general non-member A non-member terminal device 2 composed of a personal computer operated by a user, a management server 3 composed of a server computer managing member information, a vendor communication terminal device 4 composed of a personal computer operated by a product dealer, and an advertisement homepage of a product dealer. HP consisting of server computers provided on the network
The server 5 and the like are connected.

In this embodiment, the management server 3 has a memory 6 for storing a member information database and the like as electronic information.
The database server may be provided on the network N separately from the management server 3 as a database server, and the database server may be operated in response to a request from the management server 3 so that the database server is substantially integrated with the management server 3. Although FIG. 1 shows the network 2 divided into two for convenience, these may be one network.

The member terminal device 1, the non-member terminal device 2, and the trader communication terminal device 4 can display a mail function for transmitting and receiving an e-mail through the network N and a homepage provided on the network N on a display screen. Has a browser function. In addition, when each user contracts with a provider or the like, it is possible to send and receive e-mails via the network N and browse homepages provided on the network N.

The management server 3 has a function of performing information communication with various devices on the network N such as the member terminal device 1, the non-member terminal device 2, the trader communication terminal device 4, and the HP server 5. As will be described later, a member information database including a member database (FIG. 2) and a purchase database (FIG. 8), an electronic file of various product information received from a trader, and these product information are arranged in e-mails for each product genre. It has a function of storing various information such as a product mail database (FIG. 4) using the internal memory or the database memory 6.

Next, an operation when a member user purchases a product by the above system will be described. The management server 3 has a member database as shown in FIG. 2, and stores ID (identifier), address (e-mail address), name, address, gender, age, occupation, etc. of each member registered in advance. Manage personal information. Then, for example, periodically or every time product information is updated, the management server 3 sends a guide mail as shown in FIG.
And send an e-mail to conduct a member needs survey.

The guide mail includes a column 31 for selecting a genre of a product that can be provided to the member and a column 32 for inputting information for identifying and identifying each member. Is displayed on the screen, and the member makes necessary selections and fills in the user interface such as a pointing device and a keyboard, and the reply button 33 is displayed.
Is selected, this guide mail is returned to the management server 3 via the network N. The management server 3 has, as a product mail database, product information list data obtained by classifying a large number of product information received in advance from a product handling company for each product genre as shown in FIG. Is received, the product information list of the genre (for example, men's shoes) selected by the member is transmitted to the member by e-mail via the network N.

The product information list includes the title (product name) of each product, the price of each product, the image of each product, and the address of the dealer handling the product. In the member terminal device 1 that has received the product information list mail, a product information list of the genre desired by the member himself can be displayed on the screen as shown in FIG. An order mail format is attached to this product information list, and when a member selects an order button 51 provided for each product in the product information list via the user interface, the selected product is displayed as shown in FIG. An order mail for making a purchase order is displayed on the screen of the member terminal device 1.

In this order mail, a product (for example, business shoes made by Company A, 7,800 yen) is specified by a product name, a price, and the like, and the members can specify conditions (for example, color, size, quantity, payment method) of the product. A column 61 for inputting information and a column 62 for inputting information for identifying and identifying each member are included. When the member makes necessary selections and fills in the user interface and selects the reply button 63, the order mail is displayed. Is returned to the management server 3 via the network N.
Then, upon receiving this order mail, the management server 3 transmits an order mail as shown in FIG.

The order mail contains information necessary for shipping the product, such as the name and address of the purchaser managed in the member database, as well as the product name, quantity, and various conditions. The trader terminal device 4 displays the ordering mail on the screen, ships the goods using a carrier or the like according to the contents thereof, and receives a predetermined price from the purchaser.

The management server 3 which has received the order mail
Then, together with such order processing, a purchase database relating to the purchase of merchandise of each member as shown in FIG. This purchase database contains buyer names, genders,
In addition to personal information such as age, address, occupation, and the like, information characterizing product purchase such as a product name, its purchase date, its purchase price, and various conditions of the product is included.

This purchase database is associated with the member database and becomes a member information database as the management server 3.
With this, the high value of use that reflects the tastes and needs of individual members through the member's product purchase behavior of what members purchased what products and in what manner You can get a database. In the present invention, the structure of the member information database is not limited to the structure shown in the present example. For example, the purchasing database is configured such that the member database and the member database are constructed in one database. The member information database can be configured in various known modes such as a mode in which a member ID is associated with a member database including information as a pointer.

For example, if one wants to search for men of a certain age group who have purchased a certain product for a certain period, the member information database is searched by using these conditions as keys.
The results can be obtained easily and quickly by the computer search process as shown in, which is very effective when selecting a direct mail destination to advertise similar products, and is suitable for each user's individual tastes and needs. It is possible to obtain an extremely high advertising effect, and by extension, expand product transactions, increase the value of the system as an information source, increase the value of the system as an advertising medium, and collect information on the interests and needs of many members. The construction of a database of high use value including the above is realized.

In this embodiment, the product information list and the like are provided by using an electronic mail, but they may be provided on a homepage on the Internet. For example, the guide e-mail sent to the member describes the homepage address provided by the management server or includes a link button to the homepage, and a product information list is posted on the homepage, and the member purchase order May be performed on the homepage. The processing using such a homepage includes a homepage providing function by an Internet server and a homepage browsing function (browser) provided in a personal computer.
It can be easily realized by using.

Next, the operation when the merchandise handling company registers its merchandise information in the management server 3 by the above system will be described. First, when the trader intends to post his / her own product information in the product information list provided to the member by the management server 3, the emblem 101 transmitted from the management server 3 via the network N is shown in FIG. Thus, it is necessary to attach it on the Internet homepage of the trader in a predetermined manner. The emblem is, for example, a burner advertisement or a link button, and has a function of accessing the management server 3 or a function of linking to a homepage provided by the management server 3. In addition, the management server 3 supplies this emblem together with the ID of each trader in response to an application including the homepage address information of the trader by mail or electronic mail from the trader.

New registration and update of merchandise information by the trader are performed using the emblem 101, and the trader operates the trader terminal 4.
Click on the emblem on the homepage of the user by using, and access the management server 3 to access the management company 3
The product information is transmitted together with D. The management server 3 checks the use of the legitimate emblem 101 and the trader ID, and if valid, stores the received product information in the product database (FIG. 4).
And list it in the product information list provided to members.

Here, such merchandise information can be transmitted by a mode in which the merchant transmits the merchandise information to the management server 3 by e-mail with its own ID. However, in this case, the management server 3 checks whether the emblem 101 is stuck on the homepage of the trader in a regular manner or periodically, such as every day, or when the product information is transmitted. Only when the emblem 101 is properly affixed, the merchandise information from the trader is accepted and stored, and is posted on the merchandise information list. In addition,
The function of the server computer acquiring and inspecting homepage information (especially the presence / absence of the emblem, its position and size) based on the homepage address is already known, and such an automatic emblem confirmation is realized using this function. You.

The present invention can also be applied to the transmission of the product information through the emblem 101 described above. However, the inspection and confirmation processing of the emblem affixation can be performed by a company that does not have the emblem 101 officially attached to its own homepage. Not only does the product information not be accepted, but the management server 3 deletes it from the product information list. As a result, the merchandise provider that provides the product information must have an emblem 101 on their homepage.
Seems to be closed at first glance, but it seems that it will be closed at first glance, but buyers are also a member system by not dare in the commodity trading environment such as anyone who can use it Together with this, it is possible to ensure the information reliability of the member information database constructed by purchasing products.

Next, the operation of registering a non-member general user who has accessed from the trader's homepage with the above system as a new member will be described. The general user browses the advertisement homepage of the trader provided on the Internet using the non-member terminal device 2 and can access the management server 3 by clicking the emblem 101 attached to the homepage. As a result, the management server 3 uses the two-way mail function to transmit an e-mail for prompting a new member registration as shown in FIG. 12 to the terminal device 2 of the accessing general user, fill in predetermined information and return it. The registered user is registered as a member and provides a service for the member. In addition,
In order to distinguish between access by a general user and access by a trader, two patches for traders and a patch for general users are provided, or one patch has a button part for traders and a button part for general users. It is preferable to provide them, so that both can be distinguished at the interface portion.

A general user accessed from the emblem 101 is introduced into a product information list homepage provided to the member as shown in FIG. 11, and the homepage is displayed on the screen of the non-member terminal device 2. Is also good. The product information list included on this website contains information on various products that only members can purchase. If a general user wants to purchase a certain product, Order button 11
When 1 is clicked, an e-mail format for new member registration associated with the homepage as shown in FIG. 12 is displayed on the screen, and by entering predetermined information and returning it, the user can enter the management server. 3, the member is registered as a member and a service for the member is provided.

[0033]

As described above, according to the present invention,
By using existing data related to product purchases communicated over the network and characterizing existing member data and converting it to beta-based data, member data, which was simply a set of information, was converted to data with high utility value and effective use. Can be reconfigured. Further, according to the present invention, it is possible to obtain many individuals with clear features as members, and to obtain product information from many businesses with clear features, and to obtain reliable information through active product transactions. A high-value and high-value personal information database.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a member information management system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a member database.

FIG. 3 is a diagram showing an example of a guide mail.

FIG. 4 is a diagram showing an example of product data.

FIG. 5 is a diagram showing an example of a product information list.

FIG. 6 is a diagram showing an example of an order mail.

FIG. 7 is a diagram showing an example of an order mail.

FIG. 8 is a diagram showing an example of purchase data.

FIG. 9 is a diagram showing an example of using a member information database.

FIG. 10 is a diagram showing an example of a homepage of a trader.

FIG. 11 is a diagram showing an example of a product information list.

FIG. 12 is a diagram showing an example of a new member registration mail.

[Explanation of symbols]

1: member terminal device, 2: non-member terminal device, 3: management server, 4: vendor terminal device, 5: vendor homepage server, 6: database, 101: emblem N: network,

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Claims (13)

[Claims] 1. A member information database in which a management server for managing member information and a member terminal device operated by the member are connected via a network, and merchandise purchase information based on member operation input is associated with each member. A member information management system that stores, in a member information device, a list of items including a plurality of items that can be purchased by the member via the network, and the member purchases the item selected by the member from the member terminal device. And stores the product purchase information pertaining to the member in the member information database in association with the member. The member terminal device displays a list of product information provided from the management server on the screen, presents it to the member, and instructs the member to select a product based on the list. A member information management system, wherein the member information is transmitted to a management server. 2. The member information management system according to claim 1, wherein the management server classifies and manages information of commodities that can be purchased by the member for each genre, and provides a guide menu for selecting these commodities genres. The member terminal device is provided via the network, and a product information list of the genre selected and designated by the member from the member terminal device is provided to the member terminal device via the network. The member terminal device has a guidance menu provided from the management server. Is displayed on a screen and presented to the member, and an instruction for selecting a product genre based on the menu is transmitted to the management server. 3. The member information management system according to claim 1, wherein the management server sends an order mail to a trader of a product selected and instructed by the member to purchase. Information management system. 4. The member information management system according to any one of claims 1 to 3, wherein the management server provides the homepage provided by the merchandise dealer on the network, and the management server provides the homepage on the network. It manages vendors who have attached an emblem linked to the home page that contains the product information list, accepts product information only from the vendor that has attached the emblem, stores and manages it as product information, and publishes it in the product information list And member information management system. 5. The member information management system according to claim 4, wherein the management server acquires homepage information of the managing trader when the merchandise information is received from the trader or at regular intervals, and the emblem is valid. A member information management system characterized by inspecting whether it is pasted. 6. The member information management system according to any one of claims 1 to 5, wherein the management server transmits a product information list to a communication terminal device accessed from a trader's homepage via an emblem. In response to a product selection instruction from a user who is not included in the managed member information, the user is presented with information prompting the member registration to the communication terminal device of the user via the network, and is transmitted from the user. A member information management system for registering member information of the user in a member information database based on a registration application including predetermined personal information. 7. A member information management server device connected to a member terminal device operated by a member via a network, stores merchandise purchase information based on the member's operation input in a member information database in association with each member. A member information device including a plurality of products that can be purchased by the member through a network to the member terminal device, and associating the product purchase information relating to the product purchase selected and instructed by the member from the member terminal device with the member, A member information management server device which is stored in an information database. 8. The member information management server device according to claim 7, wherein an emblem linked to a home page including a product information list provided on the network by the management server device is converted to a home page provided by the product handling company on the network. A member information management server device that manages a pasted vendor, accepts product information only from the vendor pasted the emblem, stores and manages the product information, and posts the product information in a product information list. 9. The member information management server device according to claim 8, wherein a merchandise information list is presented via a network to a communication terminal device accessed via an emblem from a trader's homepage, and the member information being managed is provided to the communication terminal device. In response to a product selection instruction from a user not included, information for prompting membership registration is presented to the communication terminal device of the user via a network, and based on a registration application including predetermined personal information transmitted from the user, A member information management server device which registers member information of the user in a member information database. 10. A member management server which is connected via a network to a member information management server which stores member purchase information in association with each member in a member information database, receives member operation inputs, and transmits the operation inputs to the member management server. A member terminal device that transmits to a member, a product information list including a plurality of products that can be purchased by the member provided from the management server via the network, is displayed on a screen, presented to the member, and product purchase information related to the product purchase is displayed. A member terminal device for transmitting a product selection instruction based on the list to a management server that accumulates in the member information database in association with the member. 11. A member information management server which provides merchandise information to a member terminal device via a network and stores merchandise purchase information relating to merchandise purchase designated and selected by a member in a member information database in association with each member. Is a vendor communication terminal device that allows the handling company to transmit product information provided to the member to the member information server, and uses the emblem attached to the homepage provided by the vendor on the network to the member information management server. A merchant communication terminal device connected to a link and transmitting merchandise information to be included in merchandise information to be provided to a member via the link to a member information management server. 12. A member information management system in which merchandise purchase information based on member operation inputs is stored in a member information database in association with each member by a management server connected to a member terminal device operated by the member via a network. A method, wherein a management server provides a product information list including a plurality of products that can be purchased by a member to a member terminal device via a network, and the member terminal device displays a product information list provided from the management server on a screen. The member information database is presented to the member, and the member's product selection instruction based on the list is transmitted to the management server, and the management server associates the product purchase information related to the selected product purchase received from the member terminal device with the member and associates the member information database with the member. A member information management method characterized by storing in a member. 13. A member information management system for providing a member information list to a member terminal device via a network and storing in a member information database item purchase information relating to item purchase selected and designated by the member in association with each member. A method in which a handling company transmits product information to be provided to a member to a server by a communication terminal device. The communication terminal device operated by the company uses a patch attached to its own homepage provided on a network to provide member information. Link to the management server, send the product information to be included in the product information list provided to the member to the member via the link to the member information management server, and accept the product information only from the vendor who pasted the emblem by the management server A product characterized by storing and managing information as well as providing an updated product information list to a member terminal device. Broadcast management method.