JP2001256393A - Direct mail retrieval system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To eliminate the waste of a direct mail retrieval system on the whole by reducing the trouble for direct mail on each company side, efficiently distributing direct mail information to customers by obtaining the trends of customer's article purchase, and making the customer side to view direct mail information on only interesting articles. SOLUTION: Direct mail information and customer information from respective member companies are obtained and managed together by a direct mail information managing company and the managed direct mail information is distributed to customers; when a customer applies for purchase, purchase application information corresponding to the application is sent back to the member companies.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a direct mail search system, and more particularly to a method for efficiently distributing direct mail information of each company to a customer and easily showing only direct mail information of interest to the customer. About a direct mail search system that can be used.

[Prior art]

[0002] In direct mail (DM) advertising of products, when a company desiring to sell a product delivers a direct mail to a large number of customers, and a customer who sees the direct mail wants to purchase the product, the customer may purchase the product. I contact the company that corresponds to the product directly.

[0003]

Conventionally, in the advertisement of a product by direct mail, a company that wants to sell the product has delivered the direct mail to many customers almost indiscriminately for each company. Therefore, it is often troublesome and wasteful, and it is difficult to obtain the purchase trend of the product that suits the customer. On the other hand, direct mail is sent to the customer side even for products that they are not interested in There was an inconvenience.

[0004]

SUMMARY OF THE INVENTION Therefore, in order to eliminate the above-mentioned inconveniences, the present invention provides a plurality of subscribing companies having direct mail information and customer information, respectively, with terminals for subscribing companies provided to a plurality of customers. A terminal for customer is provided, and the direct mail information management company to which each of the subscribing companies has subscribed is provided with processing means for contacting the terminal for each of the subscribing companies and the terminal for customer, and by this processing means, The direct mail information and customer information from each member company are acquired by the direct mail information management company, and are collectively managed by the direct mail information management company. The managed direct mail information is distributed to the customer and purchased from the customer. When an application process is performed, purchase application information corresponding to the purchase application process is returned to the affiliated company.

[0005]

DESCRIPTION OF THE PREFERRED EMBODIMENTS According to the present invention, direct mail information and customer information from each member company are obtained by a direct mail information management company and are managed collectively by the direct mail information management company. Distribution is made to the customer, and if there is a purchase application process from the customer, the purchase application information corresponding to this purchase application process is returned to the subscribing company. The direct mail information management company obtains the purchase trend of the customer's products and distributes the direct mail information efficiently to the customer. On the side, you only need to look at the direct mail information of the product you are interested in, and you can eliminate waste overall. .

[0006]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing an embodiment of the present invention; 1 to 10 show an embodiment of the present invention. 1 and 2, reference numeral 2 denotes a direct mail (DM) search system.

The direct mail search system 2 includes a subscribing company 4 and a direct mail information management company 6
And a customer 8 are provided.

[0008] The subscribing company 4 is composed of a plurality of (for example, four) subscribing companies 4A to 4D, and the subscribing companies 4A to 4D have computers 10A to 10D for subscribing companies which are terminals (clients) for each subscribing company. Then, it has joined the direct mail information management company 6. Member company 4
As shown in FIGS.
At the same time, it has a customer master 12 in contact with the computer 10 for the affiliated company, and if it does not have this customer master 12, it has an information creation mode. In addition, the computer 10 for the member company includes
As shown in the figure, the processing unit 10-1, the direct mail information creating unit 10-2, and the subscribing transmitting unit 10-3.
And a subscriber-side receiving unit 10-4. The direct mail information creation unit 10-2 creates the contents of the direct mail information data.

As shown in FIG. 1, the direct mail information management company 6 is provided with a management company computer 14 which is a processing means (server) so as to contact each member company computer 10. 6, a direct mail information database 16, a customer database 18, and a purchase application database 20 that contact the management company computer 14 are provided. As shown in FIG. 3, the management company computer 14 includes a management company side processing unit 14-1, a company join registration unit 14-2, a management side transmission unit 14-3, and a management side transmission unit 14-4. Is provided. In the direct mail information database 16,
As shown in FIG. 6, as the direct mail information from each of the subscribing companies 4, for example, "sending company", "customer code",
“Sending date”, “contents”, “application form”, “latest viewing date”, “viewing frequency”, “genre / segment”, and the like are registered. In this "genre segment"
Segment management by genre, for example, "book",
It is registered separately for each product such as "PC" and "musical instrument". In the customer database 18, as customer information, for example, "calling company", "customer code", "registration date", "name", "address", "number of applications", "number of browsing", "personal computer address" Is registered. The purchase application database 20 registers the application data when the customer 8 has applied for a product.

The direct mail information management company 6 manages the segment (division) of the direct mail information from each member company 4 for each genre (field) and registers it in the direct mail information database 16, and the customer 8 has never viewed the information. The direct mail information that has not been deleted is deleted in the direct mail information database 16 after a lapse of a certain period, while the direct mail information that the customer 8 has seen is browsed and registered in the customer database 18.

As shown in FIGS. 1 and 2, the customer 8 is composed of a plurality of (for example, four) customers 8A to 8D, and these customers 8A to 8D are customer computers 22A to 22D which are terminal devices for each customer. have. As shown in FIG. 3, the customer computer 22 has a customer processing unit 22-1.
, A direct mail information inquiry unit 22-2, a purchase application processing unit 22-3, a customer-side transmission unit 22-4, and a customer-side transmission unit 22-5.

Computers 10A-10D for each member company
The management company computer 14 is in communication with the management company computer 14 via a first communication line 24-1 such as the Internet. The management company computer 14 and the customer computer 22 are connected, for example, to the second communication line 2 such as the Internet.
4-2.

Next, the operation of this embodiment will be described with reference to the flowchart of FIG.

When a company wants to use the direct mail search system 2, it must first subscribe to the direct information management company 6 and become a subscribing company. The information is registered in the company registration unit 14-2 of the computer 14 (step 102).

When the member company 4 operates the member company computer 10, as shown in FIG. 5, a window for creating direct mail information displays “search”,
"Genre" and "Contents screen" are displayed,
Buttons for “Create DM” and “Back” are displayed.

In the condition of "search", "all" or "condition designation" is selected. In the case of "condition designation", "condition designation 1", "condition designation 2" and "condition designation 3" are selected. "
There is a choice. In the case of "condition designation", there are items such as gender, age and the like. When "all" is selected, all customers 8 are targeted by the customer master 12, while "condition specification" is selected, "condition specification 1", "condition specification 2", and "condition specification 3". And the customer 8 corresponding to any of the selected items.

In "genre", for example, when "PC" is selected as a genre applicable to the direct mail information, "number of hits" is displayed.

On the “contents screen”, the contents of the direct mail information to be transmitted to the direct mail information management company 6 are created.

When the "Create DM" button is pressed,
The direct mail information creating unit 10-2 creates direct mail information data from the customer master 12 (step 104).

Then, the direct mail information is transmitted to the management company computer 14 of the direct mail information management company 6 by operating the member company computer 10 (step 106).

The direct mail information management company 6 collectively manages the direct mail information and the customer information obtained from the subscribing company 4 (step 108). That is, in the direct information database 16, as shown in FIG. 6, as the direct mail information, for example, "sending company", "customer code", "sending date", "contents", "application form", "latest browsing date" , "Number of views", "genre / segment" and the like are registered. In the "genre / segment", segment management is performed for each genre, and for example, "book", "PC", "musical instrument", and the like are registered separately.

As shown in FIG. 6, the customer database 18 stores, as customer information, for example, "calling company",
"Customer Code", "Registration Date", "Name", "Address",
“Number of applications”, “number of browsing”, “PC address”, etc. are registered.

Then, the direct mail information management company 6
Determines the delivery based on the “transmission date” and the “number of browsing times”, and delivers the managed direct mail information to the customer 8 selected above. At this time, this distribution is performed based on the "PC address" of the customer database 18 (step 110).

The customer 8 views only the interested direct mail information among the distribution information for each genre.
That is, as shown in FIG. 7, a window of “Welcome to the search system” appears on the customer computer 22.
An "information screen" for each genre, such as "PC" and "ski", including the number of cases, and buttons for "return" and "delete" are displayed.

Then, when the customer 8 selects "2 personal computers" of interest on the "information screen", as shown in FIG. 8, a window of "PC DM information", and "return",
A "Delete" button is displayed. Then, when the customer 8 selects "New PC driver release" from the two pieces of information of "PC" (step 112), a window of "New PC driver release" appears as shown in FIG. "DM content" and buttons for "return" and "application" are displayed.

On the other hand, the information viewed by the customer 8 is counted and registered in the customer database 18 of the direct mail information management company 6 as a browsing history. The information is automatically deleted from the direct mail information database 16 (step 114).

When the customer 8 applies for a product, when the user presses the "application" button, a window of "application form" is displayed as shown in FIG. Is input, the application data is registered in the purchase application database 20 of the direct mail information management company 6 (step 116).

Thereafter, the direct mail information management company 6
Returns the direct mail information of the purchase application information to the corresponding subscribing company 4 (step 118).

Then, the member company 4 delivers the product to the customer 8 who has applied for the product, and pays a management fee, a commission, and an advertisement fee to the direct mail information management company 6 (step 120).

As a result, since each member company 4 has the direct mail information management company 6 collectively manage the direct mail information, the trouble of direct mail is simplified, and the direct mail information management company 6 Obtain the purchase trend of the product of the customer 8 and efficiently distribute the direct mail information to the customer 8. On the other hand, the customer 8 only needs to look at the direct mail information of the product of interest, so that there is no waste as a whole. can do.

In the direct mail information database 16 of the direct mail information management company 6, since the direct mail information from each member company 4 is segment-managed by genre, the customer 8 can easily search for a product of interest. Thus, the search effort of the customer 8 can be reduced.

Further, the direct mail information management company 6 deletes the direct mail information that the customer 8 has never seen in the direct mail information database 16 after a certain period of time, while deletes the direct mail information that the customer 8 has seen. Since the browsing history is registered in the database 18, the retrieval status of the product and the status of the purchase application can be easily grasped, so that each member company 4 can easily analyze the purchase trend of the product.

In the present invention, the direct mail information management company analyzes the purchase tendency of the customer's product, gives advice to each member company on the change of the product, and can be a consultant.

[0034]

As is apparent from the above detailed description, according to the present invention, direct mail information and customer information from each member company are obtained by the direct mail information management company, and are managed collectively by the direct mail information management company. Then, the managed direct mail information is distributed to the customer, and when the customer makes a purchase application process, the purchase application information corresponding to the purchase application process is returned to the subscribing company. The direct mail information management company collectively manages information, simplifying the direct mail work of each company, and the direct mail information management company can obtain the purchase trends of customers' products and collect direct mail information. Efficiently deliver to customers, while on the customer side, only looking at the direct mail information of the product of interest Ku, can eliminate the overall waste.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a direct mail search system.

FIG. 2 is a configuration diagram of a direct mail search system in which segments are managed by genre.

FIG. 3 is a block diagram of a direct mail search system.

FIG. 4 is a flowchart of a direct mail search system.

FIG. 5 is a system configuration diagram showing a creation state of direct mail information of a member company.

FIG. 6 is a block diagram showing a segment state of a direct mail information management company.

FIG. 7 is a diagram of a screen at the beginning of a search for direct mail information of a customer.

FIG. 8 is a diagram of a screen of direct mail information selected by a customer.

FIG. 9 is a diagram of a screen of a specific product in direct mail information selected by a customer.

FIG. 10 is a diagram of a screen of a customer application form.

[Explanation of symbols]

 2 Direct mail search system 4 Subscribing company 6 Direct mail information management company 8 Customer 10 Computer for subscribing company 12 Customer master 14 Computer for management company 16 Direct mail information database 18 Customer database 20 Purchase application database 22 Customer computer 24 Communication line

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 351 G06F 13/00 351G 17/30 170 17/30 170Z

Claims (3)

[Claims] 1. A plurality of subscribing companies having direct mail information and customer information are provided with terminals for subscribing companies, and a plurality of customers are each provided with terminals for customers, and direct mail information in which each of the subscribing companies is subscribed. The management company is provided with processing means for contacting the terminal for each member company and the terminal for customer, and by this processing means, direct mail information and customer information from each member company are sent to the direct mail information management company. The direct mail information management company collects and manages the direct mail information, distributes the managed direct mail information to the customer, and when the customer performs a purchase application process, the purchase application information corresponding to the purchase application process is processed. A direct mail search system for replying to the subscribing company. 2. The direct mail information management company,
The direct mail search system according to claim 1, further comprising a direct mail information database, wherein the direct mail information from each of the affiliated companies is segment-managed by genre and registered in the direct mail information database. 3. The direct mail information management company,
A direct mail information database and a customer database, wherein the direct mail information that the customer has never seen is deleted in the direct mail information database after a certain period of time, while the direct mail information that the customer has seen is the customer database. 2. The direct mail search system according to claim 1, wherein the browsing history is registered by using.