JP2001250171A - Fishing rod selling method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a fishing rod selling method which can display fishing rods of the same kinds as before in a space narrower than a conventional fishing rod display space at a fishing-tackle store, increase the total sale efficiency of the fishing-tackle store, and make a customer buy a fishing rod without feeling troublesome. SOLUTION: Fishing rods 1 for sale are stored in a fishing rod storage means 2 and the same samples 3 as the fishing rods 1 for sale are displayed in a fishing rod display means 4 provided in the fishing-tackle store; and the same fishing rods 1 for sale as the samples 3 displayed in the fishing rod display means 4 are handed over to customers at a counter 9 provided nearby the entrance exit 10 of the fishing-tackle store after being paid for.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a fishing rod selling method for displaying and selling fishing rods in a fishing tackle store.

[0002]

2. Description of the Related Art Generally, when a fishing rod is sold at a fishing tackle store, as shown in Japanese Utility Model Laid-Open No. 57-1570, a long fishing rod made of a transparent resin such as vinyl chloride and having a guide can be sufficiently stored. A fishing rod storage container having a size as large as possible is used. The fishing rods are stored in this fishing rod storage container, and are sold in such a manner that the same fishing rods are stacked on the fishing rod display shelf installed in the fishing tackle store from back to front. Then, the customer can take the purchased fishing rod home while keeping it in the fishing rod storage container.

[0003] Such a storage container for a fishing rod is provided with a label or a sticker attached to the surface of the storage container for a fishing rod, or a tray provided with a decoration having a unique design and glitter for the purpose of attracting customers. By doing so, it makes the fishing rod look high-quality, attracts the attention of customers, and stimulates purchase willingness.

As a sales method using such a fishing rod storage container, as shown in FIG. 7, 1) a fishing tackle store displays fishing rods stored in a fishing rod storage container A on a display shelf in the store. [Exhibition]. (See FIG. 8) 2) Look at the fishing rod stored in the fishing rod storage container A provided with a unique design and decoration displayed on the display shelf,
The customer decides to buy a fishing rod, and brings the fishing rod to the cash register while keeping the fishing rod in the fishing rod storage container A [decision making]. 3) The fishing tackle shop delivers the fishing rod storage container A in which the fishing rods are stored to the customer in exchange for the price (delivery). 4) In the fishing tackle shop, in the empty space on the display shelf after the fishing rods are sold,
A storage container B for fishing rods, in which a new fishing rod has been placed, will be additionally displayed (additional display). (See FIG. 8), and the same number of fishing rod storage containers are consumed together with the fishing rods.

However, in the above-described fishing rod selling method as shown in FIG. 7, after purchasing the fishing rod, many customers do not need the above-mentioned storage container for the fishing rod. Many customers take out fishing rods from storage containers and entrust disposal of fishing rod storage containers to fishing tackle shops.

[0006] Then, as described above, sticking a label or a sticker to a fishing rod storage container or inserting a glitter-coated decorative mount is not possible when a fishing tackle store is displaying. Not only is this an effective means, but decorating all the fishing rod storage containers increases the ratio of the cost of the fishing rod storage containers to the sales amount of the fishing rods.

Further, according to the Containers and Packaging Recycling Law that has recently been enacted, such a storage container for fishing rods made of a plastic material such as vinyl chloride must be re-commercialized by the business operator who uses it. Then, the plastic fishing rod storage container that is not required after the sale as described above also requires a high cost for disposal of the fishing rod storage container after the sale.

Further, such a storage container A for a fishing rod is
The outer shape is very bulky because it is formed in a shape that can be sufficiently accommodated even by a long fishing rod or a fishing rod with a guide. As a result, the ratio of the fishing rod display shelves 4 to the sales floor area of the fishing tackle store increases, and the types and number of fishing rods that can be displayed are limited.

Also, as shown in FIG.
Is often installed at a location distant from the entrance 10 of a fishing tackle store. Then, customers who want to buy a fishing rod,
In order to purchase a fishing rod, it is necessary to walk to the accounting office 9 with the fishing rod stored in the long and large fishing rod storage container A and walk inside the fishing tackle store. Therefore, a customer who wants to purchase a fishing rod not only feels annoyed, but also inconveniences other customers. In addition, a clerk of a fishing tackle store must also take time to replenish a new product (fishing rod storage container) B to the fishing rod display shelf 4 where the product (fishing rod storage container) A has been sold.

Furthermore, even if a customer who wants to purchase a fishing rod tries to see other fishing gear on the way from the fishing rod display shelf 4 to the checkout office 10, his hand is closed by a long and large fishing rod storage container. You may not be able to see other fishing gear by hand. In this case, the fishing rod storage container adversely affects the sales of other fishing gear, and as a result, the sales efficiency of the fishing gear store as a whole is reduced.

[0011]

SUMMARY OF THE INVENTION The present invention has been made in view of the above situation, and a fishing tackle shop displays a fishing rod of the same type as a conventional fishing rod in a space narrower than a conventional fishing rod display space. It is an object of the present invention to provide a fishing rod sales method that can increase the sales efficiency of a fishing tackle store as a whole and can purchase a fishing rod without a customer feeling troublesome.

Means taken by the present inventor to achieve the above object are as follows: (1) A plurality of sales fishing rods are stored in a fishing rod storage means, and the sales fishing rods are stored in a fishing rod display means provided in a fishing tackle store. And displaying the same sample as the sample displayed on the fishing rod display means at the accounting office provided near the entrance of the fishing tackle store in exchange for money.

[0013] According to this selling method, since a fishing rod for sale is not placed on the fishing rod display means, and a sample for each type of fishing rod for sale is displayed, a large fishing rod display space is not required as in the past, and the display is neat and orderly. Is possible, and a customer who wants to purchase a fishing rod can look around the fishing tackle store without having the fishing rod to purchase. Then, since the fishing rod for sale is handed to the customer for the first time at the accounting office provided near the entrance, the customer can go out of the fishing tackle store from the entrance immediately after purchasing the fishing rod. That is,
Prevents customers who purchase fishing rods from disturbing other customers who are choosing products in the fishing tackle store, and customers who purchase fishing rods have trouble carrying long and large fishing rod storage containers in the fishing tackle store. You will be released from it. In addition, the customer can purchase a new and clean product that has just been shipped from the fishing rod storage means, and the clerk of the fishing tackle shop can add a new fishing rod display means (display shelf) to the fishing rod display device as before. There is no need to take the trouble of additionally replenishing a special product (fishing rod storage container B).

[0014] (2) In the fishing rod selling method according to the above (1), the fishing rod storage means is adjacent to the accounting place.

According to this, the fishing rod for sale which the customer is going to purchase can be quickly taken out from the fishing rod storage means adjacent to the accounting place and delivered to the customer, and the stock of the product can be easily grasped. it can.

(3) In the fishing rod selling method according to the above (1) or (2), a purchase intention transmitting means for transmitting an intention to purchase the same fishing rod for sale as the sample to the fishing rod display means is provided. The purchase intention transmitting means is provided with the fishing rod for sale and a product specifying means for specifying a sample.

According to this means, a customer who wants to purchase a fishing rod can transmit his / her intention to purchase a fishing rod to the clerk at the accounting office by the purchase intention transmitting means. That is, the clerk of the fishing tackle store can easily specify the same fishing rod for sale as the sample displayed on the fishing rod display shelf that the customer intends to purchase by reading the product specifying means provided in the purchase intention transmitting means. As a result, the fishing rod for sale that the customer is about to purchase from the fishing rod storage means can be immediately delivered to the customer. Customers who want to buy a fishing rod do not have to bring a long fishing rod to the checkout office.

[0017]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic view schematically showing the inside of a fishing tackle store in the fishing rod selling method of the present invention, and FIG. 2 is a block diagram illustrating the fishing rod selling method.

In the fishing rod selling method according to the present embodiment,
An accounting office 9 is provided near the entrance 10 in the fishing tackle store. The warehouse 2 is one of the fishing rod storage means for storing the fishing rods 1 to be sold, and the display shelf 4 is one of the fishing rod display means.
And are provided. This display shelf (fishing rod storage means) 4
Is provided adjacent to the accounting office 9.

In a warehouse 2 which is one of the fishing rod storage means, a fishing rod 1 for sale to be sold is stored in a paper box as shown in FIG. 4 (a) or as shown in FIG. 4 (b). It is stored in a simple storage container 8 such as a bag made of cloth or the like, and is stored neatly for each type. Further, the storage container 8 for sale is provided with a product specifying means 6 such as a product code capable of specifying the stored fishing rod, so that the specific fishing rod can be easily and quickly taken out. I have.

On the display shelf 4, the same sample 3 as the fishing rod 1 for sale is stored in a temporary storage container 7 as shown in FIG. [Exhibition] (See Fig. 6)

Here, the sample 3 which is the same as the fishing rod 1 for sale only needs to have at least the same product name or product code for specifying the fishing rod. Preferably, the fishing rods have the same genre, size, condition, color, specifications, and the like.

The temporary storage container 7 is formed of a transparent material so that the sample 3 of the fishing rod stored therein can be visually recognized from the outside. As a material used for the temporary storage container 7, a material having strength that can be used repeatedly is preferable, and for example, a synthetic resin material such as polypropylene (PP) and polyethylene terephthalate (PET) is preferable.

Inside the temporary storage container 7, a mount 71 with decorations or the like is attached so as to attract the attention of the customer and increase the suction power of the customer.
Is inserted. For this reason, the cost of the temporary storage container 7 is high, but is far less than the number of fishing rods to be sold, and can be repeatedly used, and the fishing rod 1 for sale and the sample 3 itself have been replaced with new products. In this case, there is no problem since the label can be semipermanently used by changing the label or the like.

The temporary storage container 7 does not need to completely store the sample 3, but may be any as long as the sample 3 can be held on the display shelf 4. For example, the temporary storage container 7 holds the sample 3 on the display shelf 4 and, as shown in FIG. 3 (b), the temporary storage container 7 starts from the temporary storage container 7 so that the customer can freely take the sample. May be partially exposed.

In this case, in order to make it possible for the customer to hold the sample within a predetermined range and to prevent the sample 3 from being taken away, the sample 3 is connected to the display shelf 4 with a wire of a predetermined length or the like. It is preferable to connect to the temporary storage container 7. More preferably, as shown in FIG. 6, it is preferable to provide the temporary storage container 7 with not a fishing rod for sale but a clear display 72 indicating to the customer that the sample 3 is displayed. By doing so, the same type of fishing rod as the conventional type can be exhibited in a space smaller than the conventional fishing rod display space, and the limited space in the fishing tackle store can be effectively used.

The temporary storage container 7 is provided with a purchase intention transmitting means 5 for transmitting a purchase intention of a customer to a fishing tackle shop (clerk). The purchase intention transmitting means 5 is provided at least for each sample 3 (for each temporary storage container 7), and a plurality of the same purchase intention transmitting means 5 are provided in one temporary storage container 7, preferably in the warehouse 2 (fishing rod storage means). It is preferable to prepare the stock quantity of the fishing rod 1 for sale in (1).

As shown in FIG. 5, the purchase intention transmitting means 5 is a small and easily portable device such as a card, for example, and a product identification number such as a product code number or a bar code capable of identifying a fishing rod. Means 6 are provided. Here, the commodity specifying means 6 provided in the purchase intention transmitting means 5 needs to be able to specify the fishing rod 1 for sale to be sold.

That is, the sample 3 displayed in the temporary storage container 7 of the display shelf 4 corresponds to the product specifying means 6 of the purchase intention transmitting means 5, and further, the product specifying means 6 of the purchase intention transmitting means 5 The fishing rod for sale 1 to be sold must correspond. For example, if the sample 3 displayed in the temporary storage container 7 has a product name of “A”, a length of “X”, and a specification of “Y”, the purchase intention transmitting means 5 One of the cards is a product name "A", a length "X", a specification "Y",
An arbitrary product code 6, which is one of the product specifying means 6 provided with, is described. In addition, a product name "A" corresponding to the sample 3 is also provided on the outer surface of the storage container 8 in which the fishing rod 1 for sale stored in the warehouse 2 (fishing rod storage means) is stored.
A product code 6 for specifying the length “X” and the specification “Y” is attached in advance.

[0029] Then, after seeing the fishing rod of the sample 3 displayed on the display shelf 4 and deciding to purchase the fishing rod, the customer places the card 5 attached to the temporary storage container 7 at the accounting office provided near the entrance 10. 9 and bring the card 5 to a fishing tackle shop (clerk)
Pass to. [Decision making]

The fishing tackle shop (clerk) reads the product code 6 from the card 5 received from the customer, and stores the sales container 8 with the product code 6 attached thereto in advance from a warehouse (fishing rod storage means) adjacent to the accounting office 9. After leaving the warehouse, the sales fishing rod 1 is delivered to the customer in exchange for the price. [Delivery]

According to such a fishing rod selling method, a customer who has purchased a fishing rod can immediately go out of the fishing tackle store through the entrance 10 near the accounting office 9. In addition, the clerk of the fishing tackle shop does not need to take the trouble of additionally displaying the fishing rods in the empty space of the display shelf 4 after the fishing rods have been sold as in the related art. In addition, a customer who wants to purchase a fishing rod only needs to carry the small card 5, and is free from the trouble of having to walk through the fishing tackle store with a long fishing rod as in the past. No more worrying about disturbing other customers. Therefore, even after the customer decides to purchase the fishing rod, he can easily look around other products in the fishing tackle store, and as a result, the sales efficiency of the fishing tackle store as a whole can be improved. Here, although not shown, in a fishing tackle shop in which an entrance and an exit are separately provided, it is preferable to provide an accounting place near the exit.

Further, the fishing rod maker only has to prepare the fishing rod samples 3 and the temporary storage containers 7 for storing the same, as many as the number of fishing tackle stores to sell. Since it is only necessary to prepare a minimum storage container in which a customer can store a fishing rod and take it home, there is no need to provide decorations or the like for the purpose of attracting customers to the storage container 8 for sale. In addition, the cost can be reduced by using an inexpensive material that is easy to re-commerce, such as cloth.

As a result, it is possible to make the decoration of the temporary storage container 7 more expensive than the conventional one.
As a result, it becomes possible to attract customers' attention. That is, the effect of attracting customers can be enhanced, the cost can be kept low, and as a result, the profitability of the fishing rod maker can be increased.

Further, if a magnetic card, an IC card, or the like is used for the purchase intention transmitting means 5, even if the sales fishing rod 1 and the sample 3 to be sold are changed to new products, the magnetic card or the I
By changing the product specifying means 6 stored in the C card or the like, the product can be repeatedly used.

Further, by installing a card reader such as a magnetic storage card or an IC card in the accounting office 9, a store (clerk) can easily specify a fishing rod, and furthermore, the card reader can be connected to a POS system or the like. By connecting and cooperating with the fishing rods, it is possible to easily grasp the sales situation of each fishing rod, the best selling products, and the like.

Here, not only the magnetic card or IC card stores the product specifying means 6 such as a product code, but also a fishing tackle shop (clerk) can specify the fishing rod at a glance. Needless to say, the product identification means 6 such as a product code may be printed on the surface of the card, or a label or the like may be attached.

Although the embodiment of the fishing rod selling method according to the present invention has been described above, the present invention is not limited to the above-described embodiment, and various forms are possible without departing from the essence thereof. is there. For example, in the above-described embodiment, the fishing rod storage means 2 may be provided in the same space as the accounting office instead of being adjacent to the accounting office 9.

[0038]

As described above, according to the present invention, a fishing rod of the same type as the conventional fishing rod can be exhibited in a space smaller than the conventional fishing rod display space, the sales efficiency of the entire fishing tackle store is increased, and the customer is troublesome. It is possible to provide a fishing rod sales method that allows the purchase of a fishing rod without feeling the feeling.

[Brief description of the drawings]

FIG. 1 is a schematic view schematically showing the inside of a fishing tackle shop in a selling method according to the present invention.

FIG. 2 is a block diagram illustrating fishing rod sales according to the present invention.

FIG. 3 is a schematic view showing a temporary storage container for storing a sample of a fishing rod.

FIG. 4 is a schematic diagram showing a storage container for storing a fishing rod for sale.

FIG. 5 is a schematic diagram showing a purchase intention transmitting means.

FIG. 6 is a schematic diagram showing a state where the temporary storage container is displayed on fishing rod display means.

FIG. 7 is a block diagram illustrating a conventional fishing rod selling method.

FIG. 8 is a diagram for explaining a conventional fishing rod selling method.

FIG. 9 is a schematic view schematically showing the inside of a fishing tackle shop in a conventional selling method.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Fishing rod for sale 2 Fishing rod storage means (warehouse) 3 Sample 4 Fishing rod display means (display shelf) 5 Purchasing intention communication means (card) 6 Product specifying means (product code) 7 Temporary storage container 71 Mount 72 Display 8 Storage container for sales 9 accounting office 10 entrance

Claims (3)

[Claims] 1. A plurality of fishing rods for sale are stored in a fishing rod storage means, the same sample as the sales fishing rod is displayed on a fishing rod display means provided in a fishing gear store, and provided near an entrance of the fishing gear store. And selling the same fishing rod for sale displayed on the fishing rod display means to a customer in exchange for money. 2. The fishing rod selling method according to claim 1, wherein said fishing rod storage means is adjacent to said checkout office. 3. The fishing rod display means is provided with a purchase intention transmitting means for transmitting an intention to purchase the same fishing rod for sale as the sample, and the purchase intention transmitting means specifies the fishing rod and the sample for sale. 3. The fishing rod selling method according to claim 1, further comprising a commodity specifying means for performing the fishing rod.