JP2001250050A - Information communication system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize a system for discounting the portable telephone rates or giving a gift certificate or the like to the portable telephone owner being an electronic mail recipient in the case of sending advertisement electronic mail to a portable telephone while using the electronic mail function of the portable telephone. SOLUTION: When transmitting the advertisement electronic mail entrusted from an advertiser to the portable telephone this mail is transmitted to a portable telephone 90 having the electronic mail function while referring to a portable telephone electronic mail address registered in a portable telephone owner managing D/B device 20. In this case, a cash-back point is recorded as transmission history information corresponding to each of portable telephone owners in an electronic mail cash-back device 40. This cash-back point is converted to an amount and data are transmitted to a portable telephone charging device 70 or gift certificate issuing device 80 of a portable telephone company, so that the telephone rates are discounted for every portable telephone owner or gift certificate/prepaid card is issued for every portable telephone owner.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mail system using a mobile terminal including a mobile phone on the Internet. The present invention relates to a technique for giving an incentive for permitting reception.

[0002]

2. Description of the Related Art With the spread of the Internet, information has been provided through the Internet, which has not been realized in the past. Internet advertisements, e-commerce, etc. are opened one after another, such as banner advertisements and cyber shops (electronic malls), using websites that use the Internet's WWW technology.
Services have been provided. In these Internet information provision methods, the information acquisition device of Internet users is mainly a PC (personal computer) connected to the Internet at work or at home, and the Internet users themselves actively provide information. It was possible for the first time to obtain information by searching the homepage. For this reason, companies that conduct advertising have focused on the active behavior of Internet users, and have tried to make the content of the advertising website more attractive and improve the search rate from Internet users. However, initiative has been retained by Internet users.

On the other hand, the effectiveness of electronic mail has recently been evaluated as a method of providing information in which Internet users passively receive advertisements, taking the initiative by companies that perform advertisements. For this reason, companies have a strategy to obtain the mobile phone owner's email address,
Internet facilities, for example, provider charges and call charges have been made free, and prizes have been given. In the area of mobile phones, the provision of information and electronic commerce through homepages are being carried out in the same manner as the Internet, but the charge for wireless mobile phones is lower than that for wired Internet personal computers (PCs). Compared to the relatively high cost and heavy burden on mobile phone owners, and the high confidentiality of mobile phone terminal email addresses, as well as the high confidentiality of mobile phone numbers Therefore, acquisition of an e-mail address similar to that of a PC has not been advanced.

[0004]

In the above-mentioned prior art, the telephone charge borne by the mobile phone owner is not considered,
There is a problem that needs to be solved when trying to obtain an e-mail address of a mobile phone owner only by the content of the information to be provided. For one thing, when an e-mail is received on a mobile phone, the owner of the mobile phone cannot distinguish whether the e-mail is necessary or unnecessary, and once makes his own You have to take the e-mail into your mobile phone and decide if it is necessary. For this reason, the mobile phone owner must pay the telephone charge every time an electronic mail is taken into the mobile phone, whether or not it is necessary. For example, in a conventional wired telephone, an owner who has a telephone having a facsimile function receives and receives an advertisement facsimile, which is the same as paying facsimile paper for the telephone owner, which is desirable for the telephone owner. It was not a form.

[0005] The present invention promotes the spread of advertising e-mail in the mobile phone area by reducing or eliminating the call charge burden on the mobile phone owner and further improving the economic merit of the mobile phone owner. The purpose is to protect mobile phone numbers and mobile phone e-mail addresses belonging to the personal confidentiality of mobile phone owners.

[0006]

According to the first aspect of the present invention,
An information communication system in which a communication terminal owner management device for managing an owner of a communication terminal and a communication terminal device for transmitting and receiving information to and from the communication terminal are connected via a network, Person management device, (A)
Advertising information, (B) advertising target attribute information including an attribute of a target of the advertising information, (C) an owner identifier for identifying a communication terminal owner, an owner attribute relating to an attribute of the communication terminal owner, and Owner information storage means for storing owner information including an advertisement transmission history for the communication terminal owner, and communication terminal owner extracting means for extracting a communication terminal owner having an attribute matching the advertisement target attribute A communication terminal owner identifier extracted by the communication terminal owner extraction means, an advertisement transmitting / receiving means for transmitting / receiving the advertisement information, and the advertisement each time the communication terminal owner extraction means extracts the advertisement. Transmission history updating means for sequentially updating the transmission history;
Cashback point calculating means for calculating a cashback point to be returned to the owner of the communication terminal based on the transmission history, wherein the communication terminal device is transmitted by the communication terminal owner or the like management device. A communication terminal-oriented transmitting / receiving means for receiving an owner identifier and the advertisement information to be provided to the owner, and transmitting the advertisement information to each communication terminal of each owner based on the owner identifier; The charge amount including the call charge generated for each communication terminal, the cash back point calculated by the cash back point calculation means, and the subtracted charge amount obtained by subtracting the cash back point from the charge amount are stored. Billing / cashback point storage means, after subtracting the cashback point from the billing amount Characterized in that it comprises a subtraction after accounting amount calculating means for calculating the amount, the.

[0007] Every time an advertisement e-mail is sent, the cashback point in the transmission history is sequentially updated, the cashback amount is calculated based on the cashback point, and the cashback amount is reduced from the mobile phone call charge or the like. By doing so, the mobile phone call charge can be reduced according to the amount of received advertisement emails and the like.

According to a second aspect of the present invention, there is provided a communication terminal owner management device for managing a communication terminal owner, a communication terminal device for transmitting and receiving information to and from a communication terminal, and issuing a gift certificate and the like. An information communication system in which a communication device such as a gift certificate is connected via a network, wherein the communication terminal owner management device includes (A) advertisement information and (B) an attribute of a target person of the advertisement information. Advertiser attribute information and (C)
An owner identifier for identifying the communication terminal owner, an owner attribute related to the attribute of the communication terminal owner, and owner information including an advertisement transmission history for the communication terminal owner; A communication terminal owner extraction unit that extracts a communication terminal owner having an attribute that matches the advertisement target attribute, an identifier of the communication terminal owner extracted by the communication terminal owner extraction unit, and the advertisement information, Transmitting and receiving means for transmitting and receiving advertisements, transmission history updating means for sequentially updating the advertisement transmission history every time the communication terminal owner extracting means extracts, and transmitting the cash back point to be returned to the owner of the communication terminal. A cash back point calculating means for calculating based on the history, wherein the communication terminal device is transmitted by the communication terminal owner or the like management device. A communication terminal transmitting / receiving means for receiving an owner identifier and the advertisement information to be provided to the owner, and transmitting the advertisement information to each communication terminal of each owner based on the owner identifier; Receiving means for receiving a cash back point of each communication terminal owner calculated by the cash back point calculation means, and a cash of each communication terminal owner calculated by the cash back point calculation means. It is characterized by comprising storage means for storing a back point, and ticket issuing means for issuing a gift certificate or the like based on the cash back point.

Every time an advertisement e-mail is transmitted, the cashback point in the transmission history is sequentially updated, a cashback amount is calculated based on the cashback point, and the cashback amount is calculated as a gift certificate, a voucher,
By exchanging for a discount ticket, cash, or the like, a gift certificate or the like can be returned to the owner of the mobile phone according to the amount of received advertising e-mail.

The invention according to claim 3 is the information communication system according to claim 1 or 2, wherein the communication terminal is a portable communication terminal including a mobile phone, a digital mobile phone, and a PHS, and The owner identifier for identifying the owner is a portable communication terminal calling number.

According to a fourth aspect of the present invention, in the information communication system according to any one of the first to third aspects, the owner identifier is encrypted. By using the encrypted owner identifier as a signature, it is possible to safely and reliably identify the individual of the portable communication terminal owner at a store or the like, and even if the communication terminal call number or the like is used as the identifier, the communication terminal It enables safe and secure cash-back while maintaining the confidentiality of the calling number.

According to a fifth aspect of the present invention, in the information communication system according to the fourth aspect, an algorithm used for encrypting the owner identifier is changed every predetermined timing. Thereby, the secrecy of the identifier can be further enhanced.

The invention according to claim 6 is the information communication system according to any one of claims 1 to 5, wherein the communication terminal device further includes a communication terminal e-mail cache associated with each e-mail address of the communication terminal. Storage means for storing a back point history and a conversion table used for converting the communication terminal e-mail cash back point to a card or the like including a card point issued by a card company; Calculating means for calculating points such as cards from the mail cash back point history using the conversion table. This makes it possible to convert the cash back point into a card point or the like of a card company or the like to which the communication terminal owner has subscribed.

According to a seventh aspect of the present invention, in the information communication system according to any one of the first to sixth aspects, the communication terminal device further receives a communication terminal e-mail transmitted from each of the communication terminals. Storage means for storing the number of times of reception in association with the individual e-mail addresses of the communication terminal as a communication terminal e-mail cache backpoint history, and an operation for converting the amount to be cashed back based on the communication terminal e-mail cache backpoint history Means.

When the electronic mail is returned from the communication terminal,
Thereby, the cashback point is added, and the amount to be cashed back is increased, thereby making it possible to calculate the return to the questionnaire or the like.

According to an eighth aspect of the present invention, there is provided the information communication system according to any one of the first to seventh aspects, wherein a plurality of the conversion tables are provided, and one cash back point can be converted into two or more types of points such as cards. It is characterized by the following.

According to a ninth aspect of the present invention, in the information communication system according to the first to eighth aspects, the conversion table has a plurality of conversion rates.

The invention according to claim 10 is the invention according to claims 1 to 9
2. The information communication system according to claim 1, wherein the plurality of conversion rates are different depending on a transmission timing including a transmission timing recorded in the transmission history. By setting a more favorable change rate than the normal period only for a predetermined period, it is also possible to set a premium conversion rate that can respond to partner card campaigns, etc., promoting competition between partner card companies, The communication terminal user can select conversion to a card having a more advantageous conversion rate.

[0019] The eleventh aspect of the present invention relates to the first to the first aspects.
0, the attribute of the communication terminal,
Alternatively, the cashback point unit price can be changed according to the attribute of information transmitted and received by the communication terminal.

According to a twelfth aspect of the present invention, in the information communication system according to the eleventh aspect, the attribute of the communication terminal is a communication terminal usage fee, and the attribute of information transmitted and received by the communication terminal includes advertisement information. It is characterized by the information form and the amount of information of the e-mail. As a result, the cashback point unit price can be changed according to the difference in the call fee of the communication terminal such as the mobile phone that transmits and receives the e-mail, and the information form and amount of the advertisement information included in the e-mail. That is, when advertising information is transmitted to a communication terminal having a high call charge, when the content of the advertising information is desired to be received even if a cashback point is higher than usual, or when the advertising information is other than text information. When image information or the like is included, or when the information amount of the advertisement information is larger than usual, the cashback point can be converted in accordance with the call charge, the information form of the advertisement information, and the like.

The invention according to claim 13 is the information communication system according to claim 11 or 12, wherein the attribute of the communication terminal is a communication terminal usage fee, and the attribute of the information transmitted and received by the communication terminal is a questionnaire response. It is characterized by the information form and the amount of information of an e-mail including information. It is assumed that the cashback point unit price can be changed depending on the difference in the call fee of the communication terminal such as a mobile phone that transmits and receives the e-mail, and the information form and amount of the questionnaire response information included in the e-mail. In other words, when sending a questionnaire response from a communication terminal with high call charges, when the content of the questionnaire is highly valuable as information, or when the effort required to create a questionnaire answer is greater than the effort required to answer a normal questionnaire In the case of a large amount, it is possible to convert the cashback point based on the call charge, the contents of the questionnaire response, and the labor for answering the questionnaire.

The invention according to claim 14 is the invention as set forth in claims 1 to 1
3. The information communication system according to item 3, further comprising: a storage unit that stores a cash-back-point coefficient for each transmission timing classified into scheduled transmission and time-specified transmission; and a cash-back point calculated regardless of the transmission timing. A calculating means for multiplying the transmission timing cash back point coefficient to calculate the transmission timing cash back point. In a device for calculating a cash back point of a mobile phone e-mail, the cache back point can be weighted by using a cash back point coefficient for each transmission timing that is divided into a scheduled transmission and a time-specified transmission. It is possible to differentiate the transmission timing and change the added value.

[0023] The invention according to claim 15 is the invention according to claims 1 to 1
5. The information communication system according to 4, wherein the storage unit stores a transmission date and a transmission time associated with a communication terminal owner identifier for each communication terminal owner. Register the e-mail to be sent by setting the sending date and time for each communication terminal owner.
It becomes possible to schedule. Here, the transmission date refers to the date when the e-mail is transmitted, and the transmission time refers to the time when the e-mail is transmitted.

The invention according to claim 16 is the invention according to claims 1 to 1
5. The information communication system according to claim 5, wherein the storage unit stores a maximum number of advertisement / questionnaire e-mails associated with a communication terminal owner identifier for each communication terminal owner. The maximum number of advertisements and questionnaire e-mails that can be received in one day, one week, or one month applied for by mobile phone owners in advance is registered for each communication terminal owner, while advertisements generated randomly -By cumulatively counting the number of e-mails sent and comparing it with the maximum number that can be received, it is possible to protect the mobile phone owner from receiving excessive e-mails.

[0025]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described with reference to FIGS.

FIG. 1 is a diagram schematically illustrating the configuration of the information communication system according to the present embodiment, and is a diagram illustrating an example in which a mobile phone is used as a communication terminal.

FIG. 2 is a diagram showing an example of a table layout of a mobile phone owner management D / B, an advertisement / questionnaire e-mail cashback D / B, a mobile phone cashback D / B, and a POS cashback D / B. is there.

FIG. 3 shows an electronic mail transmission time coefficient D / B,
Email Content Unit Price D / B, Questionnaire Unit Price D /
B is a diagram showing an example of a table layout of partner card point conversion D / B.

FIG. 4 shows an electronic mail transmission schedule D /
B, E-mail transmission allowance check by mobile phone owner D
FIG. 10 is a diagram illustrating an example of a table layout of / B.

As shown in FIG. 1, the information communication system of this embodiment includes an advertiser management D / B device 10, a mobile phone owner management D / B device 20, an advertisement / questionnaire e-mail transmitting / receiving device 30, An advertisement / questionnaire e-mail cashback device 40, a mobile phone e-mail transmission / reception device 60 for transmitting / receiving data via the advertisement / questionnaire e-mail transmission / reception device 30 and the Internet 50, an advertisement / questionnaire e-mail cashback device 40 and the Internet It comprises a mobile phone billing device 70 that transmits and receives data via 50, or a gift certificate / prepaid card issuing device 80 of a business partner of a business alliance.

Advertiser management D / B (database) device 1
In 0, the contents of the advertisement / questionnaire and the attributes thereof are recorded.

The mobile phone owner management D / B device 20 includes:
The e-mail address of the mobile phone, the attribute of the mobile phone owner, and the like are recorded. Specifically, as shown in FIG. 2A, a mobile phone owner name 2011, a mobile phone number 2
012, mobile phone e-mail address 2013, mobile phone owner management D / B 201 having owner attribute 2014
Etc. are recorded.

Advertisement / questionnaire e-mail transmission / reception device 3
0 transmits the advertisement / questionnaire e-mail a to the mobile phone e-mail transmitting / receiving device 60 and receives the questionnaire response e-mail b from the mobile telephone e-mail transmitting / receiving device 60. In addition, an advertisement / questionnaire e-mail transmitting / receiving device 3
In 0, the e-mail transmission schedule D / B301 and the permissible amount of e-mail transmission per mobile phone owner check D / B3
02 etc. are recorded. The electronic mail transmission schedule D / B 301 includes a transmission date 3011, a transmission time 30.
12. Mobile phone owner name 3013, mobile phone number 30
14, a mobile phone electronic mail address 3015, an electronic mail management number 3016, and the like. The e-mail transmission allowance check D / B 302 for each mobile phone owner includes a mobile phone owner name 3021, a mobile phone number 3022, a mobile phone email address 3033, and a transmission date 303.
4, transmission account 3035, allowable transmission number 3036, etc. are recorded.

The advertisement / questionnaire e-mail cashback device 40 includes an advertisement / questionnaire e-mail cashback D / B 401, a mobile phone cashback D / B402, a POS cashback D / B403 as shown in FIG. As shown, the e-mail transmission time coefficient D / B 404 and the e-mail content unit price D / B 40
5, a questionnaire unit price D / B 406, a partner card point conversion D / B 407, and the like are stored.

As shown in FIG. 2B, the advertisement / questionnaire e-mail cashback D / B 401 includes a mobile phone owner name 4011, a mobile phone number 4012, a mobile phone e-mail address 4013, and a cash back point 4014. Cashback settlement company 4015
Cashback information 4016, encryption 4017, etc., FIG.
As shown in (C), mobile phone cashback D / B
402 includes a mobile phone owner name 4021, a mobile phone number 4022, a cashback amount 4023, and the like.
As shown in (D), POS cashback D / B4
03, a mobile phone owner name 4031 and a code 403
2, cashback type 4033, cashback amount 4034, and the like.

Also, as shown in FIG. 3A, the e-mail transmission time coefficient D / B 404 includes a point coefficient 4041 in the morning, a point coefficient 4042 in the afternoon, a point coefficient 4043 in the evening, and a point coefficient 4044 in the morning. ,
As shown in FIG. 3B, such as the afternoon time designation point coefficient 4045, the e-mail content unit price D / B 405 includes a mobile phone company division 4051, a standard text point unit price 4052, and an extended text point unit price-1405.
3, Extended text point unit price-2,4054, multimedia point unit price-14055, multimedia point unit price-2,4056, multimedia point unit price-3
As shown in FIG. 3 (C), such as 4057, the survey unit price D / B 406 includes a mobile phone company division 4061, a standard survey point unit price 4062, an extended survey point unit price-1 4063, and an extended survey point unit price-24.
As shown in FIG. 3D, the partner card point conversion D / B 407 includes the partner card company name 4071,
A normal conversion rate 4072, a start date 4073, an end date 4074, a premium conversion rate 4075, a start date 4076, an end date 4077, and the like are stored.

The mobile phone electronic mail transmitting / receiving device 60 receives the advertisement / questionnaire electronic mail a from the advertisement / questionnaire electronic mail transmitting / receiving device 30 and transmits it to the mobile phone 90. Also, the questionnaire response e-mail b is sent to the mobile phone 90.
Advertisement / questionnaire e-mail transmission / reception device 3
0 can also be sent.

The mobile phone charging device 70 calculates the charging for the mobile phone 90. Specifically, based on the total amount of the call charges and the information charges caused by using the mobile phone 90 independently of receiving the advertisement / questionnaire mail, the reception of the advertisement / questionnaire mail by the mobile phone 90 The charge is calculated by subtracting the cashback amount obtained.

Gift certificate / prepaid card issuing device 80
Is a device capable of issuing a cash voucher such as a gift certificate or a prepaid card. Specifically, a gift certificate or a prepaid card corresponding to the cashback amount obtained by receiving the advertisement / questionnaire mail by the mobile phone 90 is issued.

A server computer is used for the advertiser management D / B device 10, the mobile phone owner management D / B device 20, the advertisement / questionnaire e-mail transmitting / receiving device 30, and the advertisement / questionnaire e-mail cashback device 40.
They may be concentrated or distributed in a region, and may be implemented in the same computer in terms of equipment, or may be implemented in a distributed computer.

FIG. 5 shows a mobile phone owner management D / B device 2.
9 is a flowchart illustrating an example of the flow of processing 0.

The advertiser management D / B device 10 stores the advertisement / questionnaire e-mail requested by the advertiser, and identifies the mobile phone owner 2011 who satisfies the request from the advertiser.
Attribute field 201 of mobile phone owner management D / B 20
4 is searched and selected (step 201). Mobile phone email address 2 of selected mobile phone owner 2011
013 to the electronic mail transmitting / receiving device 30 (step 202).

FIG. 6 is a flowchart showing an example of the processing flow of the advertisement / questionnaire electronic mail transmitting / receiving device 30.

Advertisement / questionnaire e-mail transmission / reception device 3
0 receives the mobile phone e-mail address 2013 and the advertisement e-mail a (step 301), and receives the received mobile phone e-mail address 2013 and the advertisement e-mail a.
Is transmitted to the mobile phone electronic mail transmitting / receiving device 60 via the Internet 50 (step 302).

FIG. 8 shows a portable telephone electronic mail transmitting / receiving apparatus 6.
9 is a flowchart illustrating an example of the flow of processing 0.

The mobile telephone e-mail transmitting / receiving device 60 receives the advertisement e-mail a and the mobile telephone e-mail address 2013 from the advertisement / questionnaire e-mail transmitting / receiving device 30 (step 601), and transmits the received advertisement e-mail a to each mobile phone. The message is transmitted to the telephone 90 (step 602). Further, the communication charge and the information charge are transmitted to the mobile phone charging device 70 (step 603).

At this time, the advertisement / questionnaire e-mail transmission / reception device 30 includes the mobile phone owner name 2011, the mobile phone number 2012, and a part or all of the mobile phone e-mail address 2013 for identifying the mobile phone owner. The transmission result to each individual is transmitted to the advertisement / questionnaire e-mail cashback device 40 (step 3).
03).

FIG. 7 is a flowchart showing an example of the processing flow of the advertisement / questionnaire e-mail cashback device 40.

The advertisement / questionnaire e-mail cashback device 40 receives the transmission results to the individual mobile phone owners together with the mobile phone e-mail address 2013 and the like from the advertisement / questionnaire e-mail transmission / reception device 30 (step 401). Questionnaire e-mail cashback Compares the same attributes in the D / B401 table with the mobile phone owner's name 4011, mobile phone number 4012, and mobile phone e-mail address 4013, and cashes out the transmission results to each mobile phone owner. Point 401
4 (step 402), and convert the cashback point 4014 to a cashback amount.
The information is transmitted to the mobile phone billing device 70 or the gift certificate / prepaid card issuing device 80 (step 403).

As a method of receiving cashback, there are a method of reducing the cellular phone charge and a method of receiving a cash voucher such as a gift certificate or a prepaid card.

In order to receive cashback by a method of reducing the mobile phone fee, the cashback points 4 accumulated at regular intervals or at regular intervals using the cellular phone cashback D / B 402 are used.
014 is converted into a cashback amount 4023, and data communication c is performed with the mobile phone billing device 70 via the Internet 50 to reduce the call charge of each mobile phone owner.

FIG. 9 is a flowchart showing an example of the processing flow of the mobile phone charging apparatus 70.

For example, when the mobile phone billing device 70 is
The cashback amount 4023 is received from the questionnaire e-mail cashback device 40 (step 70).
1) The cashback amount is reduced from the sum of the call charge and the information charge for each mobile phone owner (step 702), and the value obtained by reducing the cashback amount is charged to the mobile phone owner. (Step 703).

FIG. 10 is a flowchart showing an example of the processing flow of the gift certificate / prepaid card issuing device 80.

In order to receive a cashback by receiving a cash voucher such as a gift certificate or a prepaid card, the gift voucher / prepaid card issuance device 80 must be connected to an advertisement / prepaid card.
Questionnaire email cashback device 40 to P
OS Cashback D / B 403 to Internet 5
0 (data communication d: step 80)
1) Issue a gift certificate, prepaid card, or the like to each mobile phone owner according to the cashback type 4033 registered in advance at the store (step 802). As a result, the cash back amount 403
The mobile phone owner can receive a prepaid card or the like corresponding to No. 4.

It is preferable to transmit the encryption 4032 uniquely created by the advertisement / questionnaire e-mail cashback D / B 401 together with the cashback amount 4034 and the like via the data communication d.

By using the code 4032 as a signature for identifying a mobile phone owner who has the right to receive a voucher such as a gift certificate or a prepaid card at a store, a highly confidential mobile phone number or mobile phone electronic There is no need to use an email address as a signature, and a legitimate mobile phone owner who should receive a cashback can be safely and easily identified.

It is more preferable that the encryption algorithm of the encryption used here is changed at every predetermined timing. This makes it possible to more safely identify a valid mobile phone owner.

The advertisement / questionnaire e-mail transmission / reception device 30 includes a receiving means for receiving an e-mail b from the mobile telephone 90 via the mobile telephone e-mail transmission / reception device 60 and the Internet 90, and a transmission of the received e-mail b. Collation means for collating the original address with the mobile phone e-mail address 2013 of the mobile phone owner management D / B 201; and the advertisement / questionnaire e-mail cashback D / B 401 having the same e-mail address as the mobile phone e-mail address 2013. It is preferable to include an operation means for adding the cash back point to the cash back point field 4014.

An e-mail is received from the owner of the mobile phone in a form to answer the questionnaire, and the received e-mail b
In response to the advertisement / questionnaire e-mail transmission / reception device 30
Advertising / Questionnaire email cashback D / with the same email address as the email received by
The cash back point 4014 is added to the corresponding record in B401. As a result, a cashback point equivalent to the cashback point given when receiving the advertisement / questionnaire email can be provided to the mobile phone owner who has answered the questionnaire, and an improvement in the questionnaire response rate is expected.

Further, the advertisement / questionnaire e-mail cashback device 40 has an affiliated card point conversion D / B table 407, in which an affiliated card company name 4071, an ordinary exchange rate 4072, and an ordinary exchange rate for each affiliated card company are stored. It is preferable to have a start date 4073 of the period to be applied and an end date 4074 of the period to apply the normal conversion rate. Thereby, it becomes possible to set the conversion rate of each affiliated card company.

Further, in the partner card point conversion D / B table 407, the premium conversion rate 4075 for each partner card company, the start date 4076 of the period for applying the premium conversion rate, and the end of the period for applying the premium conversion rate It is preferable to have date 4077. As a result, it becomes possible to cope with setting up a unique campaign period by each affiliated card company and setting a high cash back point conversion rate only during this period.

Also, the advertisement / questionnaire e-mail cashback device 40 sets the e-mail content unit price D / B
It has a table 405, a mobile phone company category 4051 for classifying mobile phone companies, a standard text point unit price 4052 applied when the e-mail content is standard text, and a standard text point unit price 4052 applied when the e-mail content is extended text. Extended text point unit price 405
3 to 4054, multimedia point unit price 40 applied when the e-mail content is multimedia
It is preferable to have 55 to 4057 or the like. As a result, when converting cashback points to partner company card points, a different fee structure will be set for each mobile phone company according to the content of e-mail content to be sent and received,
It can be appropriately reflected in the cash back point.

In addition, the advertisement / questionnaire e-mail cashback device 40 uses the questionnaire unit price D / B table 4
06, a mobile phone company category 4061 for classifying mobile phone companies, and a standard questionnaire point unit price 406 to be applied when the content of the questionnaire is standard
2. Extended questionnaire points 406 to be applied when the content of the questionnaire is extended from the standard one
It is preferable to have 3 to 4064 or the like. This makes it possible to set a lower unit price of points for the questionnaire response when the contents of the questionnaire are simple, and to set a higher unit price of points for the questionnaire response when the contents of the questionnaire are complicated. The contents of the requested questionnaire can be appropriately reflected in the cashback point.

Further, the advertisement / questionnaire e-mail cashback device 40 sets the e-mail transmission time coefficient
/ B table 404, which includes a point coefficient 4041 at morning and a point coefficient to be applied to e-mail transmitted at a fixed time in the morning, Point coefficient 40
42, an evening point coefficient 4043 which is a point coefficient to be applied to an e-mail transmitted at a fixed time in the evening, and a morning time specification which is a point coefficient to be applied to an e-mail transmitted at a specific time in the morning designated by an advertiser. It is preferable to have a point coefficient 4044, an afternoon time designation point coefficient 4045 which is a point coefficient applied to an e-mail transmitted at a specific time in the afternoon designated by the advertiser, and the like. Thereby, the e-mail content unit price D / B40
5 or the cashback point calculated using the questionnaire unit price D / B 406 can be changed according to the time at which the electronic mail is transmitted. An advertiser may want to send an e-mail at a specific time because sending an advertisement e-mail at a specific time can be expected to further enhance the advertising effect. For example, in the case of an advertisement for a fast food chain store, a high advertisement effect can be expected by transmitting an advertisement electronic mail slightly before noon or slightly before 3:00 pm.

The advertisement / questionnaire e-mail transmission / reception device 30 is provided with an e-mail transmission schedule D / B table 301 in which a transmission date 3011 for specifying a date for transmitting the e-mail is set. Transmission time 3012 to be specified, mobile phone owner name 301
3, the mobile phone number 3014, the mobile phone email address 3015, the mobile phone owner's name 3013, the mobile phone number 3014, the mobile phone email address 3015, and the email management number 3016 are stored, and the actual date is transmitted. When the date recorded in 3011 and the actual time becomes the time recorded in the transmission time 3012, the e-mail corresponding to the e-mail management number 3016 is sent to the mobile phone owner's name 3013, It is preferable to transmit to the mobile phone specified by one or more of the telephone number 3014 and the mobile phone e-mail address 3015. This makes it possible to manage the e-mail transmission schedule and send the e-mail systematically.

Further, the advertisement / questionnaire e-mail transmission / reception device 30 is provided with a D / B table 302 for e-mail transmission / reception permissible amount for each mobile phone owner. The telephone e-mail address 3033, the transmission date 3034 for specifying the date when the e-mail was transmitted, the transmission account 3035 for sequentially updating and counting the cumulative number of transmissions each time the e-mail is transmitted The allowable transmission number 3036, which is the number of e-mails that can be received in one day, is stored, and the mobile phone owner name 3021 and the mobile phone number 3 are stored.
022, each of the e-mail recipients is specified by using one or more items of the mobile phone e-mail address 3033 as a key, and the transmission account 30 for each transmission date 3034 is specified.
35 is sequentially compared with the allowable transmission number 3036, and the number of transmission accounts 3035 for each transmission date 3034 is the allowable transmission number 3
When it becomes equal to 036, it is preferable to control not to send any more e-mails on the transmission date. This makes it possible to prevent the mobile phone owner from sending e-mails in excess of the allowable number of transmissions registered in advance.

[0068]

As described above, according to the present invention,
Adopting the cash-back method for mobile phone advertising e-mails can significantly reduce the economic burden on mobile phone owners, and furthermore, make the cash-back amount higher than the call charges for receiving e-mail. By setting, it is possible to increase the advantage of the mobile phone owner receiving the advertisement e-mail, which is one-sided information provision of the advertiser, and to increase the incentive for the mobile phone owner to accept the advertisement e-mail In addition, since the personal confidentiality of the mobile phone owner can be protected, the mobile phone owner can disclose the e-mail address with confidence and contribute to the spread of the advertisement e-mail.

More specifically, the invention according to claim 1 updates the cashback point in the transmission history each time an advertisement electronic mail is transmitted, and calculates the cashback amount based on the cashback point. By reducing the cashback amount from the mobile phone call fee or the like, the mobile phone call fee can be reduced according to the amount of received advertisement e-mail.

According to the second aspect of the present invention, every time an advertisement e-mail is transmitted, a cashback point in the transmission history is sequentially updated, a cashback amount is calculated based on the cashback point, and the cashback amount is calculated. Can be exchanged for a gift certificate, cash voucher, discount ticket, cash, or the like, whereby the gift certificate or the like can be returned to the mobile phone owner in accordance with the amount of received advertising e-mail.

According to the fourth aspect of the present invention, an individual owner of a portable communication terminal can be specified securely and securely at a store or the like by using an encrypted owner identifier as a signature, and a communication terminal call number or the like can be specified as an identifier. Even when using, the cashback can be performed safely and reliably while maintaining the confidentiality of the communication terminal call number.

According to the fifth aspect of the present invention, the algorithm used to encrypt the owner identifier is changed at every predetermined timing, so that the confidentiality of the identifier can be further improved.

According to a sixth aspect of the present invention, there is provided a storage means for storing a conversion table used for converting a cash back point into a card or the like including a card point issued by a card company; A calculation means for calculating points such as cards from the back point history using the conversion table, thereby converting the cash back points into card points of a card company or the like to which the communication terminal owner is subscribed. Becomes possible.

According to a seventh aspect of the present invention, a communication terminal e-mail transmitted from each communication terminal is received, and the number of receptions is associated with each e-mail address of the communication terminal as a communication terminal e-mail cache backpoint history. By having a storage means for storing and a calculating means for converting the amount to be cashed back based on the history of the communication terminal e-mail cashback point, when an e-mail is returned from the communication terminal, the cashback point Is added to increase the amount to be cashed back, so that a return to a questionnaire or the like can be calculated.

According to the eighth aspect of the present invention, a plurality of conversion tables are provided, and one cash back point can be converted into two or more types of points such as cards.

According to a tenth aspect of the present invention, the plurality of conversion rates differ according to the transmission timing including the transmission timing recorded in the transmission history, so that the change rate is more advantageous than the normal period only for a predetermined period. Can be set, etc., premium conversion rates that can cope with partner card campaigns etc. can also be set, promoting competition between partner card companies, and users of information and communication terminals can use cards with higher conversion rates. Conversion can be selected.

According to the twelfth aspect of the present invention, the cashback point unit price is changed according to the difference in the call charge of the communication terminal such as a mobile phone which transmits and receives the electronic mail, and the information form and amount of the advertisement information included in the electronic mail. It is possible.

According to a thirteenth aspect of the present invention, a cash back point unit price is determined by a difference in a call charge of a communication terminal such as a mobile phone for transmitting / receiving an e-mail and an information form / amount of questionnaire response information included in the e-mail. It can be changed.

According to a fourteenth aspect of the present invention, there is provided an apparatus for calculating a cash back point of an electronic mail, wherein a cache back point coefficient for each transmission timing classified into regular transmission and time designated transmission is used to weight the cash back point. And makes it possible to differentiate and add value by the transmission timing of the e-mail.

According to the fifteenth aspect, it is possible to register and schedule an e-mail to be transmitted by setting a transmission date and a transmission time for each communication terminal owner.

According to the invention of claim 16, the maximum number of advertisements / questionnaire e-mails that can be received in one day, one week, or one month previously applied by each mobile phone owner is registered for each communication terminal owner. On the other hand, by accumulating the number of advertisements and e-mails that occur at random and comparing it with the maximum number that can be received, it is possible to protect the mobile phone owner from receiving excessive e-mails. Make it possible.

[Brief description of the drawings]

FIG. 1 is a diagram schematically illustrating a configuration of an information communication system according to an embodiment, illustrating an example in which a mobile phone is used as a communication terminal.

FIG. 2 is a diagram showing an example of a table layout of a mobile phone owner management D / B, an advertisement / questionnaire email cashback D / B, a mobile phone cashback D / B, and a POS cashback D / B according to the embodiment. It is.

FIG. 3 is an e-mail transmission time coefficient D / according to the embodiment;
B is a diagram showing an example of a table layout of an electronic mail content unit price D / B, a questionnaire unit price D / B, and an affiliated card point conversion D / B.

FIG. 4 is an electronic mail transmission schedule D according to the embodiment.
FIG. 13 is a diagram showing an example of a table layout of / B, an electronic mail transmission allowance check D / B for each mobile phone owner.

FIG. 5 is a flowchart illustrating an example of a processing flow of the mobile phone owner management D / B device 20.

FIG. 6 is a flowchart illustrating an example of a processing flow of the advertisement / questionnaire e-mail transmitting / receiving device 30.

FIG. 7 is a flowchart showing an example of the flow of processing of the advertisement / questionnaire e-mail cashback device 40.

FIG. 8 is a flowchart showing an example of the flow of processing of the mobile phone electronic mail transmitting / receiving device 60.

FIG. 9 is a flowchart illustrating an example of a processing flow of the mobile phone charging apparatus 70.

FIG. 10 is a flowchart illustrating an example of a processing flow of a gift certificate / prepaid card issuing device 80;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 Advertiser management D / B apparatus 20 Mobile phone owner management D / B apparatus 30 Advertisement / questionnaire e-mail transmission / reception apparatus 40 Advertisement / questionnaire e-mail cashback apparatus 50 Internet 60 Cell-phone e-mail transmission / reception apparatus 70 Cell-phone billing apparatus 80 Gift certificate / prepaid card issuing device 90 Mobile phone

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 351 G06F 13/00 351G 5K101 17/30 110 17/30 110F 340 340A H04Q 7/38 H04M 11 / 00 302 H04M 11/00 302 15/00 Z 15/00 H04B 7/26 109M F term (reference) 5B049 AA01 AA06 BB49 EE05 FF01 GG06 5B075 ND20 PQ05 PR03 UU24 5B089 GA11 GA21 GA25 HA13 JA31 KA15 KA16 KB11 LA01K30 MC03 5K025 AA08 BB10 DD06 GG10 5K067 AA21 BB04 BB21 DD17 DD53 EE02 EE10 EE16 GG01 GG11 HH05 HH21 HH23 5K101 KK02 LL12 NN48 PP03

Claims (16)

[Claims] 1. An information communication system in which a communication terminal owner management device for managing an owner of a communication terminal and a communication terminal device for transmitting and receiving information to and from the communication terminal are connected via a network. The communication terminal owner management device includes: (A) advertisement information; (B) advertisement target attribute information including an attribute of a target of the advertisement information; and (C) an owner for identifying the communication terminal owner. Storage means for storing an identifier, an owner attribute relating to an attribute of the communication terminal owner, and owner information including an advertisement transmission history for the communication terminal owner, and an attribute matching the advertisement target attribute. Communication terminal owner extracting means for extracting a communication terminal owner having the communication terminal owner identifier extracted by the communication terminal owner extracting means; and advertisement transmitting / receiving means for transmitting / receiving the advertisement information. Transmission history updating means for sequentially updating the advertisement transmission history each time the advertisement transmission history is extracted by the communication terminal owner extracting means, and calculating a cashback point to be returned to the owner of the communication terminal based on the transmission history. And a cash back point calculation unit.The communication terminal device receives an owner identifier sent by the communication terminal owner or the like management device and the advertisement information to be provided to the owner, Advertising information based on the owner identifier,
A communication terminal transmitting / receiving means for transmitting to each communication terminal of each owner; a charge amount including a call charge generated for each communication terminal; a cash back point calculated by the cash back point calculation means; and a charge amount Charging / cash-back point storage means for storing a subtracted charge amount obtained by subtracting a cash-back point from, and a subtracted charge amount for calculating the subtracted charge amount by subtracting the cash-back point from the charged amount. An information communication system comprising: a calculation unit. 2. A communication terminal owner management device for managing owners of communication terminals, a communication terminal device for transmitting and receiving information to and from a communication terminal, and a gift certificate issuing device for issuing gift certificates and the like. Is an information communication system connected through a network, wherein the communication terminal owner management device comprises: (A) advertising information; and (B) advertising target attribute information including an attribute of a target of the advertising information. (C) owner information and the like for storing an owner identifier for identifying the owner of the communication terminal, an owner attribute relating to the attribute of the owner of the communication terminal, and owner information including an advertisement transmission history for the owner of the communication terminal. Means, a communication terminal owner extracting means for extracting a communication terminal owner having an attribute matching the advertisement target attribute, an identifier of the communication terminal owner extracted by the communication terminal owner extracting means, Advertisement information transmitting / receiving means for transmitting / receiving advertisement information, transmission history updating means for sequentially updating the advertisement transmission history each time the communication information is extracted by the communication terminal owner extracting means, and a cache for returning to the owner of the communication terminal A cash back point calculating means for calculating a back point based on the transmission history, wherein the communication terminal device provides an owner identifier transmitted by the communication terminal owner or the like management device and the owner. And the advertisement information to be received, and based on the owner identifier,
A communication terminal transmitting / receiving unit for transmitting to each communication terminal of each owner; the gift certificate issuing device; receiving unit for receiving a cashback point of each communication terminal owner calculated by the cashback point calculation unit. Storage means for storing the cashback point of each communication terminal owner calculated by the cashback point calculation means, and ticketing means for issuing a gift certificate or the like based on the cashback point. Information communication system. 3. The information communication system according to claim 1, wherein the communication terminal is a mobile phone, a digital mobile phone, and a PHS.
An information communication system, characterized in that the owner identifier for identifying the owner of the communication terminal is a portable communication terminal call number. 4. The information communication system according to claim 1, wherein the owner identifier is encrypted. 5. The information communication system according to claim 4, wherein an algorithm used for encrypting the owner identifier is changed every predetermined timing. 6. The information communication system according to claim 1, wherein the communication terminal device further stores a communication terminal e-mail cache backpoint history in association with each e-mail address of the communication terminal. And a storage means for storing a conversion table used when converting the communication terminal e-mail cash back point into a card or the like including a card point issued by a card company; and And an arithmetic means for calculating points such as cards using the conversion table. 7. The information communication system according to claim 1, wherein the communication terminal device further receives a communication terminal electronic mail transmitted from each communication terminal, and determines the number of receptions of the communication terminal electronic mail. Storage means for storing as a communication terminal e-mail cashback point history in association with each e-mail address; and calculation means for converting an amount to be cashed back based on the communication terminal e-mail cashback point history. An information communication system characterized by the following. 8. The information communication system according to claim 1, wherein a plurality of the conversion tables are provided, and one cash back point can be converted into two or more types of points such as cards. Communications system. 9. The information communication system according to claim 1, wherein said conversion table has a plurality of conversion rates. 10. The information communication system according to claim 1, wherein the plurality of conversion rates are different according to a transmission timing including a transmission timing recorded in the transmission history. system. 11. The information communication system according to claim 1, wherein a cash back point unit price can be changed according to an attribute of the communication terminal or an attribute of information transmitted and received by the communication terminal. Information communication system. 12. The information communication system according to claim 1, wherein the attribute of the communication terminal is a communication terminal usage fee, and the attribute of information transmitted and received by the communication terminal is information of electronic mail including advertisement information. An information communication system characterized by a form and an information amount. 13. The information communication system according to claim 1, wherein the attribute of the communication terminal is a communication terminal usage fee, and the attribute of information transmitted and received by the communication terminal is an electronic mail including questionnaire response information. An information communication system characterized by an information form and an information amount. 14. The information communication system according to claim 1, further comprising: a storage unit configured to store a cache-backpoint coefficient for each transmission timing classified into a scheduled transmission and a time-specified transmission, irrespective of the transmission timing. An information communication system, comprising: a calculating means for multiplying the calculated cash back point by the transmission timing cash back point coefficient to calculate a transmission timing cash back point. 15. The information communication system according to claim 1, wherein said storage means stores a transmission date and a transmission time associated with a communication terminal owner identifier for each communication terminal owner. An information communication system, comprising: 16. The information communication system according to claim 1, further comprising: a storage unit configured to store a maximum number of advertisement / questionnaire e-mails associated with a communication terminal owner identifier for each communication terminal owner. An information communication system characterized by storing.