JP2001249883A - Advertisement system for effectively utilizing internet by viewer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily perform access to the home page of a sponsor enterprise via the Internet by knowing the ACCESS number of a sponsor through advertisement media such as TV or a radio. SOLUTION: An advertisement system is constituted of a broadcasting station (1) for originating broadcasting radio wave such as a video or a voice, a receiver 2 such as TV or the radio in each house and a broadcasting home page 4 connected to the Internet. In the system, the broadcasting station 1 announces the ACCESS number being the keyword of the sponsor through the receiver 2 of each home, a viewer confirms the ACCESS number, performs access to the server 5 where the URL address of the sponsor enterprise corresponding to the ACCESS number is previously registered from a viewer personal computer via the broadcasting home page 4 on the Internet, enters the ACCESS number in the ACCESS number entry blank of the home page 4 and, then, easily links with the home page of the corresponding sponsor enterprise.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention relates to an access number issued to an advertising medium such as a television or a radio, which enables a viewer to easily access a homepage of a large number of sponsors distributed through the advertising medium such as a television or a radio. The present invention relates to an advertising system that enables a viewer to effectively use the Internet.

[0002]

2. Description of the Related Art Conventionally, in television, radio and the like, when a sponsor asks for a viewer present or a questionnaire, the viewer is notified of the sponsor's telephone number and the URL address of a homepage. In particular, for the URL address of the homepage,
(Seconds to 30 seconds), it is difficult to remember when the number of characters to be learned is large and there is no memo paper. For this reason, specific sponsors are making efforts to make the phone numbers easy to remember, but general sponsors cannot do so thoroughly at present. On the other hand, in each home, the Internet has rapidly spread, and information collection by the Internet has been actively carried out, and it has become possible to easily access homepages of television and radio broadcasting stations. In such a situation, there is a demand for a measure that allows each family to easily apply for a sponsor present and a solicitation for a questionnaire broadcast on television or radio using the Internet.

[0003]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the present invention provides a broadcasting station homepage via the Internet by allowing a viewer to know a sponsor's ACCESS number in an advertising medium such as television or radio. The aim is to be able to easily access the websites of many sponsor companies from.

[0004]

For this purpose, an advertisement system according to the present invention, which enables a viewer to effectively use the Internet, includes an advertisement medium such as a television and a radio, a viewer personal computer capable of displaying an Internet homepage, and a connection to the Internet. And a server having a homepage, in an advertisement system in which a viewer can effectively use the Internet, the advertisement medium notifies a ACCESS number which is a keyword of a sponsor through a television, a radio, or the like, and the viewer displays the ACCESS number. After confirming,
The server accesses the server from the viewer's personal computer via the Internet, and the server has a homepage. The homepage displays a sponsor company name display field and an ACCESS number entry field. By inputting, collation and matching are performed, and a link is provided to the website of the sponsor company. In addition, a broadcasting station that transmits broadcasting waves such as video and audio, and a receiver such as a television and a radio of each home that receives the broadcasting waves of the broadcasting station and a broadcasting station server having a broadcasting station homepage connected to the Internet. In an advertising system that allows viewers to use the Internet effectively,
The broadcast station informs the ACCESS number, which is the keyword of the sponsor, through a receiver such as a television or a radio of each home, and the viewer confirms the ACCESS number, and then, from the viewer's personal computer, via a broadcast station homepage on the Internet. The broadcast station server is accessed in advance, and the URL address of the sponsor company corresponding to the ACCESS number is registered in advance in the broadcast station server, and the viewer enters the ACCESS number in the ACCESS number entry field on the broadcast station homepage. By filling in the URL, it is possible to easily link to the website of the corresponding sponsor company.

[0005]

DETAILED DESCRIPTION OF THE INVENTION In the case of a television station: The sponsor company provides gifts, discount coupons, etc. that are useful to viewers. 2. "Advantage for viewers" in the image of the sponsor
Make an ACCESS number a video supermarket to appeal to.
In addition, chime sound is effective. 3. The viewer who confirms the ACCESS number accesses the homepage of the television station. 4. The homepage of the TV station includes the sponsor's AC
There is a CESS number entry field, where you enter the ACCESS number of the sponsor you have watched on TV. 5. Enter the ACCESS number to link to the sponsor's website, fill out the questionnaire and complete the registration.
(The sponsor creates a questionnaire on consumer trends that he or she wants to know most, or provides it to the data server in the broadcasting station via CGI to provide information to the sponsor.) If the sponsor has a present, the sponsor will announce the winning result on its website. In addition, the products are shipped in-house.

[0006]

An embodiment of the present invention will be described below with reference to the accompanying drawings. As shown in FIG. 1, the advertisement system according to the present invention, which enables the viewer to effectively use the Internet, includes a broadcast station 1 for transmitting broadcast waves such as video and audio, and a television set of each home receiving the broadcast waves of the broadcast station 1. , Radio and other receivers 2
And a viewer personal computer 3 capable of displaying an Internet homepage, and a broadcasting station server 5 having a broadcasting station homepage 4 of the broadcasting station 1. As shown in FIG. 2, the viewer's personal computer 3 and the broadcasting station server 5 are connected by a telephone line 6, respectively, to form an Internet loop as a whole. As shown in FIG. 3, the broadcasting station server 5 has a broadcasting station homepage 4 on which a sponsor company name display field 7 and an ACCESS number entry field 12 are posted.
The ACCESS number is entered in the SS number entry field 12, collated and matched with the sponsor company name returned from the broadcast station data server, and a link is provided to the sponsor company's homepage. As shown in FIG. 2, when the sponsor does not have a homepage, the in-station homepage 8 of the sponsor is created in the broadcasting station homepage 4 and a page link is provided.
If the sponsor has its own homepage, a site link is provided to the sponsor's own homepage 9.

[0007] Also, the website of the sponsor company is
As shown in FIG. 4, necessary item data is collected by providing an entry column 10 for bibliographic items such as the name, address, and telephone number of the applicant, and a questionnaire entry column 11 for a sponsor company. The winning announcement is made on the website of the sponsor company, but even if the homepage address of the sponsor is not known, it is possible to easily reach the sponsor's homepage by accessing the broadcasting station homepage 4.

[0008] When there is a viewer service such as a present from a sponsor company, the broadcast station 1 receives ACCE, which is a keyword of the sponsor, during a program or during CM time.
If it is a TV station, the SS number will be announced at a video supermarket or a chime sound. The ACCESS number is
The combination of numbers (0-9) and alphabets (A-Z) is three digits, and the number of digits of the ACCESS number can be set as appropriate. However, considering the ease of remembering, the three digits are short and easy to remember.

Next, a method of an advertisement system according to the present invention in which a viewer can effectively use the Internet will be described.
First, the sponsor company offers a viewer service, such as a present or a discount ticket, which is a viewer merit to the broadcast station 1, and the broadcast station 1 writes the sponsor company name and a predetermined three-digit ACCESS number on the broadcast station homepage 4. If the sponsor does not have a homepage, create the sponsor's homepage 8 in the broadcasting station homepage 4 and link the pages, and if the sponsor has its own homepage 9, link the site to the sponsor's own homepage 9 multiply.

[0010] The broadcasting station 1 is provided with programs and commercials of a sponsor company.
ACCE to appeal to viewers
Read out SS numbers, superimpose videos, and inform them by chime sounds.

The viewer who has confirmed the ACCESS number by broadcasting accesses the broadcasting station homepage 4 of the broadcasting station server 5 from the viewer's personal computer 3 via the Internet.

[0012] The broadcast station homepage 4 has an ACCESS number entry column 12 for the sponsor company, and the viewer inputs the ACCESS number of the sponsor company that has been viewed on the television.

When the ACCESS number is entered, the broadcast server 5
, The corresponding sponsor company name is displayed in the sponsor company display column 7, and the viewer confirms that the sponsor company is his / her own link destination, and clicks the confirm button 13 to link to the website of the corresponding sponsor company, and Fill out the questionnaire on the company's website and complete the registration. The sponsor company prepares a questionnaire on consumer trends for new products it wants to know most.

[0014] When there is a viewer present, the sponsor company announces the winning result on a homepage, and also sends out prizes by itself.

The term "television, radio, etc." includes newspapers and flyers, and the above method can be applied to advertisement media such as newspaper advertisements and flyer advertisements.

[0016]

As described above, in the advertisement system of the present invention in which the viewer can effectively use the Internet, the amount of access to the sponsor company's homepage is extremely low compared to the amount of access to the media homepage such as a broadcasting station.
By announcing the long URL address as a three-digit ACCESS number in commercials such as televisions and radios that are widely used, viewers can easily access the sponsor company's website. In addition, sponsor companies use this system to increase the amount of access, so that surveys can be recruited, new products can be introduced or favored, willingness to purchase, gender of consumers, age ratio, etc. Data collection with improved accuracy can be easily performed.

[Brief description of the drawings]

FIG. 1 is an overall conceptual diagram of an advertisement system according to the present invention in which a viewer can effectively use the Internet.

FIG. 2 is a conceptual diagram of a viewer access image of the present invention.

FIG. 3 is a display screen diagram of a broadcast station homepage 4 of the present invention.

FIG. 4 is a display screen diagram of a home page of a sponsor A of the present invention.

[Explanation of symbols]

 1 Broadcasting station 2 Receiver 3 Viewer PC 4 Broadcasting station homepage 5 Broadcasting station server 6 Telephone line 7 Display column 8 Intranet homepage 9 Company homepage 10 Entry field 11 Questionnaire entry field 12 ACCESS number entry field 13 Confirmation button

Claims (2)

[Claims] 1. An advertising system in which a viewer can effectively use the Internet, comprising an advertising medium such as a television and a radio, a viewer personal computer capable of displaying a homepage on the Internet, and a server connected to the Internet and having a homepage. The advertising medium informs the ACCESS number, which is the keyword of the sponsor, through television, radio, etc., and the viewer accesses the server from the viewer's personal computer via the Internet after confirming the ACCESS number. The sponsor company name display field and the ACCESS number entry field are posted on the homepage, and the viewer enters the ACCESS number in the ACCESS number entry field to perform collation matching and link to the sponsor company's homepage That the viewer is Enable available advertising system bets. 2. A broadcast station having a broadcast station for transmitting broadcast waves such as video and audio, a home television and a radio receiver for receiving the broadcast waves of the broadcast station, and a broadcast station homepage connected to the Internet. In an advertisement system configured so that a viewer can effectively use the Internet, the broadcasting station informs an ACCESS number which is a keyword of a sponsor through a receiver such as a television or a radio of each home, and the viewer receives the ACCESS number. After confirming, the viewer PC accesses the broadcast station server via the broadcast station homepage on the Internet, and the URL address of the sponsor company corresponding to the ACCESS number is registered in advance in the broadcast station server. The viewer enters the ACCESS number in the ACCESS number field on the broadcasting station website, Advertising system that viewers can effectively use the Internet, characterized in that it is possible to carry out a link to respond to corporate sponsors of the website easily.