JP2001175554A - Electronic mail advertisement and propaganda system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a means for remarkably reducing electronic mail charges by the profit from advertisement and propaganda by providing an effective and novel electronic mail advertisement and propaganda system capable of promoting the multi-purpose utilization of electronic main and performing the advertisement, propaganda and display of advertisement and propaganda information by a precise and effective method by automatically adding the advertisement and propaganda information to the electronic mail. SOLUTION: Concerning this electronic mail advertisement and propaganda system, the advertisement and propaganda information selected from advertisement and propaganda information group on prescribed conditions is automatically added to electronic mail to be exchanged between individuals, and displayed on a receiving side terminal and the information display of a specified facility is emphasized in visual and auditory manners and guided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic mail advertising system, and more particularly, to a means for mixing and displaying advertising information in an electronic mail body.
The present invention relates to an electronic mail advertisement system that additionally displays advertisement information when an electronic mail text is viewed.

[0002]

2. Description of the Related Art Until now, only the contents of an e-mail sent from the other party have been displayed, and no means has been provided to mix and display advertising information. In recent years, mail has been received by mobile phones and the like using the I-mode transmission method. In the I mode, the screen display is limited, and a problem remains in the application of a general electronic mail system. Also on email. Automatically display a map of the surroundings when approaching or arriving at the meeting place,
. A method of easily searching for and displaying the relevant facility from a telephone number, including a map around the destination, has been desired, but has not been provided yet. Further, there is no means provided for displaying advertisement information in an e-mail body or in the pages before and after using an e-mail, and appealing the facility corresponding to the advertisement to visual or auditory sense. Heretofore, the user of each facility has only searched the car navigation terminal, or found the name of the facility from a map of a document or an advertising catalog, and found the location and map of the facility. Originally, the purpose of conventional e-mails is to exchange information with each other, such as displaying advertisements in the main body of the e-mail or in the surrounding pages, displaying the nearest relevant facility or map based on your location that changes every moment. Was not offered.

[0003] Conventional information communication has been limited due to the performance problems of computer equipment and the limit of the amount of information communication, and although the above-mentioned system has been desired, it has not been realized. In addition, portable terminals (mobile phones, mobile computers, etc.) have not been widely used. Currently, there are some car navigation systems and the like that use wireless communication means to display timely advertisement information, but they require a search operation and time, and are automatically included in the mail text as in the advertisement system. It is not a means that uses the advertisement display method to display the advertisement. In addition, current e-mail is charged, and it is expected that a large amount of communication fee will be paid in the future due to explosive use of mobile phones and the like. In such an environment, in the near future, an epoch-making e-mail / advertisement system that can be provided free of charge has been realized, and means for greatly promoting the use of e-mail have been demanded.

[0004]

In order to solve these problems, the invention of the present application provides more versatile use of electronic mail and the most effective means of advertising. Further, it can correspond to the transmission mode of the receiving terminal and can correspond to the I mode. As a result, it was possible to significantly reduce the cost of providing an e-mail system by advertising revenue, and to provide almost free e-mail communication charges while always maintaining the latest maintenance of software. Realize the e-mail system and fundamentally solve the problems so far. Since it is clear that one person will own one information terminal in the near future, the present invention will provide a great economic effect, and will provide a revolutionary means by e-mail. Can be developed to further promote e-commerce.

[0005]

The present invention provides a system as described in the claims as means for solving these problems.

[0006] The invention of this application relates to an individual e-mail transmitted from a plurality of information terminals, and pre-registers the relevant page such as a main body page or a preceding or succeeding page on a server side without changing a destination address. The given advertisement information is added with the selected advertisement information given a predetermined condition, the information of the receiving terminal is recognized from the mail address registration information of the server side registered in advance, and transmitted to the receiving side, When the receiving side views the sentence, the advertisement information is simultaneously displayed and transmitted. Further, the present invention provides a means for guiding the advertisement information by using a visual method or an auditory method in the most effective advertisement method.

[0007] In the above, the term "reception-side terminal information" refers to a case where the terminal is a mobile phone in an I-mode. In such a case, the advertising information is partially formed in a format corresponding to the situation of the reception-side terminal. You can make changes and send and receive. "If you would like to make a reservation for a specific facility, product, etc. displayed in the e-mail,
By selecting and instructing the displayed homepage button, a homepage of a specific facility can be called up and a reservation can be made.

Further, there is a device capable of preparing basic map information for guiding to a destination or a specific facility, an enlarged outline screen, and the like. There are various methods for calling the homepage. For example, there is a function of calling a homepage even when the displayed advertisement screen is directly clicked or touched with a finger.

In order to achieve this object, in addition to a conventional storage device, advertisement information (enlarged schematic diagram information of a specific facility, information on an enlarged screen of an advertisement, a logo for displaying a specific facility, etc.) are provided on a computer center (server). , A specific facility address, telephone number, voice information, etc.), basic map information, mail address registrant information, and the like.

[0010] Further, the portable terminal uses a terminal having a built-in position detecting device capable of obtaining location information (latitude, longitude). For example, mobile phones already have a device to which a position detection function is applied, and are used for searching for the location of an elderly person with dementia. The position information of the portable terminal having such a position detection function is automatically transmitted to the server side in a timely manner. The server determines a predetermined range from the location information received from the mobile terminal and the location information of the basic map stored in the server by a program, and then starts a program for guiding the facility existing in the predetermined range. Then, the server returns information necessary for terminal display to the terminal. There are other means for determining the predetermined range. This means that in order to transmit and receive a mobile phone effectively, there is a nearest base station to receive and transmit, and the base station that manages the base station determines which base station transmits and receives. You can know if you are. Therefore, when an e-mail is transmitted / received using a mobile phone, the area where the terminal is located is roughly determined by obtaining the base station information from the mobile company. There is also provided a means that can determine a predetermined range from the position where there is. Further, the means for determining position information is not limited to this. For example, a range in which the frequency of a mobile phone can be detected or a range in which a mobile personal computer can be approached may be used.

This device is an application of a function already used in a conventional navigation system (only a basic map is displayed), and the server needs to store necessary basic map information and advertisement information in the position information. (Advertisement display table (FIG. 3), telephone number area-table (FIG. 4A)). Therefore, the mobile terminal and the advertising information can be displayed in association with each other based on their positional relationship.

When the advertisement information is added to the e-mail and transmitted, it is also possible to select and provide the most appropriate information from a plurality of advertisement information.
The details of the mail address registrant information section prepared separately will be used. For example, if the email address registrant information is female, select cosmetics information in the advertising information,
If you are a single and marriageable age, bridal related sales company,
It is possible to provide a detailed advertising means such as selecting a wedding hall or the like, selecting a silver product for an elderly person, or selecting a product corresponding to a hobby. Further, by recording the order result and the like, it can also be applied to marketing analysis on sales trends. As mentioned above, the present invention is also conceived for versatile applications.

Next, an example of means for automatically collecting mail address registrant information will be described. For example, by using an unspecified number of e-mail addresses, it is transmitted as e-mail whether or not the user wants the advertisement information, and recruit applicants. At this time, if desired, the attribute necessary for the e-mail address registrant information is described in the reply mail and automatically collected.
Other examples of collecting e-mail addresses include other means such as detecting traffic when e-mail is transmitted and received and automatically collecting addresses.
Also, in this system, since it is necessary to consider privacy, advertisement refusal information is also included in the mail address registrant information. In the case of refusal, a means is provided to stop sending or browsing the advertising information.

Further, an example of a gender determination method in the case where a gender is not registered in the mail address registrant information is a method of automatically determining from a registered name (first and last name) and estimating and determining the gender. For example, "Taro, Jiro, Kazuo, Kazuo,
Prepare a discrimination table that sets "Shigeji etc." as a man and "Ichimi, Yoshie, Yoshie, Masako, Risa etc." as a woman, and automatically determines and adds the attribute of the registrant information of the e-mail address registered every moment There is also a means to do it. By using this gender information, it is possible to implement advertising for women and men only with their email address and first and last name.

[0015] Information for handling images, moving images, and sounds of a specific facility is also stored in association with the advertisement information. Therefore, displaying advertising information may include images,
A function to use both video and audio is provided.

The contents of the advertisement screen displayed on the terminal are as follows:
"(1) Function to display the company's homepage address and simple advertisement guidance in text. (2) Function to display company logo, character, etc. (3) Button function to call homepage. (4) Voice display text A function to guide you.
(5) A function for easily displaying a basic map, an enlarged schematic diagram, an enlarged advertisement screen, a specific facility, and the like. (6) A function of displaying the same information from the telephone number. (7) Voice input function instead of manual input "is provided.

Furthermore, when the terminal display screen of a mobile phone or the like is small or compatible with I-mode, etc., the display range of the screen is limited. Becomes For example, on the display screen, there are limited contents such as company name, product name (dish name), telephone number, e-mail address, logo, price, etc. A method is also provided. However, it is clear that each information terminal in the near future can be realized by a procedure that is not aware of the transmission mode as described above in standardization of the OS and the like. For example, as is evident in newspapers, personal digital assistants are already operating on information terminal operating systems from Microsoft (Windows C).
E) and Simpian's terminal software epoch are being standardized. Furthermore, the direction in which the information terminal is built into most of the information home appliances as a part of the function, or
The software of the terminal is in the direction of unification. At present, e-mail has already been realized, and some mobile phones have received images of 256 colors. The present invention is a means frequently used on information terminals that are expected to develop more and more in the near future, and includes not only “evaluation as convenient terminal software” but also various applied means.

If one example of the display method on the screen is used, images, moving images, and sounds can be handled. Visual emphasis guidance means include logo mark and name, color change, blinking, rotation, enlargement and reduction of the displayed advertising display screen, and auditory means include voice and melody. Can be advertised by combining them in a timely manner. Other examples include a means for displaying an advertisement screen in a belt shape and displaying like a river, and a means for emphasizing variously by using a photograph of a celebrity, a sketched picture, or the like.

Further, an enlarged schematic map of the surroundings of the specific facility is separately superimposed on the basic map and displayed and guided by visual and auditory emphasis guidance means, and the terminal approaches the advertisement facility in a predetermined distance range. When this is done, a display guide can also be provided.

Especially for the melody, it is only necessary to use the same melody as the facility without using paid music, so that anyone can use it to play music associated with the facility. If so, more effective results can be expected. The same applies to images and videos,
There is also a method of using a character mark, logo mark, or the like in association with a specific company. The display method and the voice guidance method described above are examples in which the advertisement information is most effectively emphasized.

In the above, the present invention has been described assuming that the publicity information selected from various input information, accumulated information, display means and the like under predetermined conditions and transmitted from the server is added to the mail. The present invention is not limited to the above-described embodiment, and is not limited to being added to the e-mail sent to the other party, in other words, regardless of the text of the e-mail, based on the requirements such as the position from the terminal side, Alternatively, it is also possible to select and transmit based on predetermined conditions which are arbitrarily combined with the above-mentioned input conditions, display conditions, and the like, which are independently selected by the server, and automatically displayed on the terminal.

[0022]

Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a network diagram of the e-mail / advertising / promotion system. The present invention (FIG. 1) uses terminals (mobile phones and portable computers (14), mobile phones (15), computer terminals (16), Internet-compatible televisions (17), and other information) connected to a network such as the Internet. Terminals) are connected by a communication line. The portable terminals (14, 15) are provided with a function of recognizing current position information (latitude, longitude) based on information from the satellite (11) from a position detection device built in the mobile phone. It goes without saying that the same processing as described above can be performed by incorporating the position detecting device in the portable computer (16). In addition, mobile phones without a built-in position detection device (1
4, 15), the nearest base station (1
There is also provided a means for determining the position of the portable terminal (14, 15) by the approximate latitude and longitude in (8, 19).

The computer center (13) has a role of a server on the Internet. Therefore, an e-mail transmitted from another terminal passes through the server (13). At this time, the server adds the advertisement information to the received e-mail text and transmits it to each terminal.
As long as each terminal is browsing the e-mail transmitted via the server (13), the advertisement information is guided. In the screen display of the advertisement information (FIG. 9), the logo mark, title, character, etc. of the specific facility can be visually emphasized by means of enlargement, reduction or intermittent repetition of the color tone display section, and voice, etc. Audible emphasis guidance means such as melody, etc., can be displayed and guided on the screen. In addition, on the electronic mail, the portable terminal (14, 15) side can request the server (13) to display the relevant facility or destination as needed, and guide the terminal to the terminal. This display can be displayed by manual input selection or voice selection from the screen for displaying the map (FIG. 96).

Therefore, the present invention can be applied not only to a means for displaying advertisement information on an electronic mail but also to an advertisement means such as a homepage. Each terminal side (14, 1
When the advertisement information is requested from the server (13) from the server (5, 16, 17), the server transmits corresponding information to the terminal based on the requested predetermined condition and guides the terminal. Further, the mobile terminals (14, 15) are in a state of the approaching distance based on the position information obtained from the satellite (11) and the position information of the corresponding facility recorded on the server (13) and the position information on the basic map. Can be monitored. Therefore, the predetermined distance range can be determined with a radius of several tens of meters, a number of kilometers, a number of kilometers ahead, and the like. The terminal (14,
When the destination is input to 15) and the basic map information is displayed on the mobile terminal (14, 15), the mobile terminal (14, 15) approaches the destination at a predetermined distance. At the time, a schematic map (FIG. 7) of the relevant facility and the surroundings, and necessary guidance (enlarged advertisement screen, etc.) can be automatically provided.

Further, when the basic map information is not displayed on the terminal, there is also provided a means for guiding the terminal to the terminal using character information excluding a map, picture information, voice, or the like. As shown in FIG. 2, the computer center (server) guides the display (21), advertising, directions, etc. by voice,
A voice response device (22) for receiving a voice or identifying a telephone dial tone as a telephone number, a voice recognition device and software (23) for digitizing input voice and automatically converting the voice to text characters, a CPU (24), A program (25) for controlling various devices and databases, a communication device (26) for communicating with terminals (14, 15, 16, 17), a hard disk (27) for storing various databases and programs, basics for navigation It comprises a map information section (271), an advertisement information section (272), an external storage device (28), and an input / output device (29) for operating the system.

Further, a CD-ROM which is an external storage device (28)
A ROM or the like is connected. The database of the basic map information, the advertisement information, and the like is stored and updated by a predetermined method at an appropriate time.

The hard disk (27) of FIG. 2 shows one embodiment of the database. The database includes an advertising information section in addition to the basic map information stored in the basic map information section (271) of the navigation system. The advertisement information section (272) and the basic map information section (271) are linked to each other by position data. Phone number area-
The information (FIG. 4A) is included and stored in the advertisement information section. FIG. 3 shows an advertisement display correspondence table of the database. The advertisement information section (272) includes the name of the facility for which the advertisement is desired, position data (latitude and longitude), character information, voice information (text information for voice, song information for producing a melody), and Image information for simply displaying logos, buildings, indoor guidance, animations, and the like is stored.

FIG. 4 is a telephone number area-correspondence table of one embodiment of the database. 10 is a table used for a means for easily searching for a map when a specific facility does not exist in the advertisement information section or a map around a destination and an enlarged schematic diagram in the function selection on the terminal side screen in FIG. 9. This table is
A corresponding range can be set based on the area where the telephone number is linked to the basic map information section (271) using the position data. For example, 03-3359 is used in Shinjuku-ku, Shinjuku and Yotsuya. Therefore, the terminal side screen (9
6) The input telephone number is transmitted to the server side, and the server side transmits the basic map and the enlarged schematic diagram of the used area to the terminal and displays the same on the terminal screen.

FIG. 4B is a table describing details of the mail address registrant information section. 9 is a table in which attribute information is recorded in order to determine a selection condition for selecting the most appropriate information from a plurality of pieces of advertisement information when a server sends an e-mail to a destination specified by a sender. The information to be registered is information necessary for selection conditions such as “name, address, address, telephone number, FAX number, gender, date of birth, work place, type of business, married / unmarried, hobby, terminal information”. These attribute information items are not necessarily required to be input. The present invention can be carried out under limited attribute conditions even when all are not input. For example, only an address is possible. This is because, in the case of only the address, the object of the present invention can be achieved only by providing limited advertising information within a predetermined distance range to the position where the terminal is located.

FIG. 5 is an example of a program flowchart for activating the advertisement information section (272). After startup, the basic map information is displayed based on the terminal position detection. While the location of the specific facility in the advertisement, which exists in the display screen of the basic map information, is selected and the location of the specific facility is displayed,
Combine visual emphasis guidance means and auditory emphasis means such as voice and melody by intermittently displaying the logo mark, title, character, etc. of a specific facility by enlarging, reducing or intermittently displaying the emphasis color. To superimpose the display on the screen. Furthermore, when the terminal approaches the advertising facility and enters a predetermined distance range, an enlarged schematic view of the surroundings of the specific facility is separately displayed on the basic map, and the location and outline of the facility are enlarged. Guidance can also be provided on the screen (FIG. 770).

As described above, this program is incorporated and processed in the basic part accompanying the processing management of the basic map information. When the map information on the navigation screen is displayed, the advertisement information is overwritten and displayed. If no map information is displayed, all or part of the advertising information is displayed.

For example, as shown in FIG. 8, "a terminal (81) carried by a person, mounted on a mobile object, or brought in is placed in a predetermined area (8
When approaching (5), a predetermined program (FIG. 5) is started, and the facility (84) displays a screen with a logo mark or the like as shown in FIG. The advertisement enlargement screen shown in FIG. In FIG. 3, the color of the logo and the name are displayed in a special color such as red or yellow, or in a special logo to emphasize the color compared with other backgrounds.

Further, the corresponding portions such as a logo mark as shown in FIG.
By rotating the display unit, the display unit can be further emphasized. This operation can be always displayed when the terminal exists within the predetermined range (85). In addition, it is preferable that the voice, melody, and advertisement enlarged screen be displayed for a predetermined period of time.

FIG. 6 is a sample diagram in which the logos (61) and names of several corresponding facilities where advertisement is desired are shown, and these logos and names can be blinked and enlarged / reduced.

In FIG. 7, when a large advertisement screen (70) is desired, the location of the facility (71) on the basic map is displayed by instructing the terminal input device or the voice input / output device (72). You can also. For example, if a mobile phone is used, the input can be made from the dial number, and if the mobile PC and the mobile phone are used together (FIG. 114), the input can be made from the keyboard of the mobile PC. In addition, the same processing is performed by directly touching the facility (71) on the screen. If more than one screen is automatically displayed, point to that screen in a predetermined way,
You can set the required screen. The basic navigation operation and the advertisement screen operation can also be performed with the operation button (73).

FIG. 8 shows an example of the start of the advertisement. Guidance is provided to the terminal (81) that has entered the advertising space (85). The traveling directions of the terminals (81) and (83)
This is indicated by the arrow (82). Conversely, when each terminal is out of the advertising range (85), the advertising ends. When there are two or more corresponding facilities in the same advertisement range (85), the screen is displayed on the basis of the predetermined advertisement priority. At this time, the order in which they are displayed can be determined based on, for example, the price of the advertisement and the contract period.

[0037]

As described above, according to the invention of this application, an e-mail / advertisement system that is extremely effective for three persons who use e-mail, a provider that mediates e-mail, and three providers of advertisement. Is provided.
Particularly in recent years, price disruption has occurred due to the proliferation of providers, and advertising revenue is craving for providers. Furthermore, it is also possible to instantly select and transmit the most appropriate partner for advertisement, and to realize detailed advertisement information as the most effective advertisement system.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of an e-mail / advertising system showing an embodiment of the present invention.

FIG. 2 is a computer center (server) diagram.

FIG. 3 is a diagram illustrating a database of an advertisement information section.

FIG. 4A is a diagram illustrating a database of telephone number area-information, and FIG. 4B is a diagram illustrating a database of mail address registrant information.

FIG. 5 is a flowchart showing a processing outline of an advertisement information section.

FIG. 6 is a diagram showing an embodiment on an advertisement display screen.

FIG. 7 is a diagram showing an example of an advertisement expansion schematic screen.

FIG. 8 is a diagram inquiring about an example of starting advertisement map guidance.

FIG. 9 is a diagram inquiring about an example of an initial advertisement screen.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 Satellite 12 Internet 13 Computer center (Internet server) 14, 15, 16, 17 Terminal (various information terminals) 18, 19 Cellular phone base station 21 Display 22 Voice response device 23 Voice recognition device 24 CPU 25 Program 26 Communication device 27 Hard disk 271 Basic map information section 272 Advertising information section 28 External storage device 29 Input / output device 61 Facility logo mark 70 Advertising enlarged screen 71 Facility 72 Voice input / output device 73 Operation button 81 Portable information terminal (connected to other devices) 84 including facilities

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 15/40 370C 370Z 15/403 370Z H04Q 7/04 DF term (Reference) 5B049 BB49 CC02 DD01 DD03 DD05 EE05 EE07 FF03 FF04 FF06 FF09 GG03 GG04 GG06 GG07 5B075 KK03 KK07 KK13 KK33 KK37 MM04 MM11 ND03 ND06 ND12 ND14 ND23 ND36 PP02 PP07 PQ02 PQ04 PQ23 PQ48 PQ49 P24 5K067 AA21 BB04 DD51 EE02 EE10 FF02 HH11 JJ53

Claims (25)

[Claims] 1. A relay server for electronic mail transmitted from a plurality of terminals to an individual, which additionally registers advertisement information in advance and executes a request for a transmission destination from a transmission side. Means for adding, to a predetermined page of the e-mail, advertising information automatically selected under predetermined conditions from advertising information registered in advance on the server side, and a method in which the receiving side browses the transmitted text. An e-mail / advertisement system including means for displaying advertisement information on the page of the e-mail at the same time and guiding the e-mail to a recipient. 2. The e-mail / advertisement system according to claim 1, further comprising means for guiding said advertisement information to a receiver by means of visual guidance. 3. The e-mail / advertising / promotion system according to claim 1, further comprising means for guiding the pertinent advertisement information to a recipient by an auditory guidance means. 4. The e-mail / advertising system according to claim 1, wherein the visual guidance means includes a means for repeatedly enlarging and reducing the color tone display section. 5. The e-mail / advertising / promotion system according to claim 1, wherein the auditory guidance means includes a melody or voice notification means. 6. The e-mail / advertisement system according to claim 1, wherein the auditory guidance means includes a melody notifying means. 7. An e-mail / advertising / promotion system according to claim 1, wherein the auditory emphasis guidance means is provided by voice. 8. An e-mail according to claim 1, 2 or 3, wherein a map around the specific facility can be displayed, and a guide display of the specific facility by means of visual or auditory emphasis is provided. -Advertising system. 9. The system according to claim 1, 2 or 3, wherein an enlarged schematic map around a specific facility and an enlarged advertisement screen can be displayed, and guidance is displayed by means of visual or auditory emphasizing of the specific facility. An e-mail / advertising system. 10. The e-mail / advertisement system according to claim 1, 2 or 3, wherein a map or an enlarged schematic map can be displayed on the communication portable terminal. 11. The map or outline of a specific facility according to claim 1, 2 or 3, provided that the destination or the facility entered in advance while the communication portable terminal is moving enters a predetermined range. An e-mail / advertising system that automatically displays a map and a brief description of a specific facility. 12. A map according to claim 1, 2 or 3, wherein a telephone number of a specific facility is input from a communication portable terminal, thereby automatically displaying a map around the specific facility, an enlarged schematic map, and a schematic description of the specific facility. An e-mail / advertising system. 13. The e-mail / advertisement system according to claim 12, wherein the input from the communication portable terminal can be selected by manual input or voice input of a telephone number of a specific facility. 14. The server according to claim 1, 2 or 3, wherein the server recognizes the attribute of the mail address owner registered in advance on the server side and stores information most suitable for the attribute group selected from the plurality of advertisement information. An e-mail / advertising / promotion system, which is selected by the user and automatically displayed on a terminal. 15. An e-mail / advertising system according to claim 1, 2 or 3, wherein the advertisement is displayed as an animation or a picture using characters or characters. 16. The method according to claim 1, 2 or 3, wherein the advertisement is performed by an animation using characters or characters, a picture, or the like.
An e-mail / advertisement / publication system, comprising means for displaying a band in the upper position of the e-mail start page. 17. An e-mail / advertisement system according to claim 15, further comprising means for intermittently displaying advertisements including animations, pictures, etc. using moving characters and characters, for a predetermined time. 18. A terminal according to claim 1, 2 or 3, wherein a homepage of the specific facility is automatically displayed on the terminal when a homepage display button of the specific facility displayed on the terminal screen is selected by a predetermined operation. An e-mail / advertising / promotion system comprising a reservation input means. 19. The e-mail / advertisement system according to claim 1, further comprising means for partially changing the advertisement information according to the transmission mode of the receiving terminal and executing transmission. . 20. The system according to claim 1, 2 or 3, wherein as means for automatically collecting the mail address information of the subject of the system, an e-mail is sent once to an unspecified number of address information, soliciting applicants and returning a reply. An e-mail / advertising system comprising means for registering an e-mail advertizing information applicant as e-mail address information. 21. The e-mail / advertisement according to claim 1, 2 or 3, further comprising means for automatically determining the gender from the first and last names of the e-mail address owner and automatically registering the gender in the attribute of the e-mail address information. Advertising system. 22. An e-mail / advertisement system according to claim 1, 2 or 3, further comprising means for obtaining position information of the terminal from a satellite. 23. An e-mail / advertising / promotion system according to claim 1, 2, or 3, further comprising means for obtaining the location information of the terminal from the nearest base station when receiving / transmitting a mobile phone. 24. A request for advertising information existing in a predetermined range of the terminal location based on the position information obtained in the claims 22 and 23, regardless of the electronic mail text in claim 1. An e-mail / advertising / promotion system comprising means for transmitting an e-mail selected and selected by the server based on a condition and automatically displaying the e-mail on a terminal. 25. Regarding claim 2, the attribute of the mail address owner registered in advance in the server is recognized and selected from a plurality of advertisement information regardless of the electronic mail text of claim 1. An e-mail / advertisement system wherein the server selects information most suitable for the attribute group and automatically displays it on a terminal.