JP2001160051A - Method for providing additional value information by home page - Google Patents

Abstract

PROBLEM TO BE SOLVED: To manage participation history of each user in events or questionnaires which are held on a home page, and to offer information having an additional value different from normal information for a user, whose number of times of participation is large. SOLUTION: When a user instructs the display of a personal information registration screen on a home page, a personal information registering means 22 transmits the data on the personal information registration screen to terminal equipment 1, and allows the terminal equipment 1 to display the data, and registers inputted personal information in an individual information data base 3. When the user instructs the display of an additional value information offering screen in the home page, an added value information providing means 24 transmit the data on the added value information offering screen to the terminal equipment 1 and allows the terminal equipment 1 to display the data, and when the number of times of the participation in events corresponding to an inputted user's identifier reaches the prescribed number of times, the data of the designated additional value information are transmitted to the terminal equipment 1, and displayed on the added value information providing screen.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a method for providing value-added information to a homepage on a WWW server device in accordance with the user's access history and personal attributes.

[0002]

2. Description of the Related Art Conventionally, companies and the like have established and operated a homepage on a WWW server device, and have carried out their own advertising on users who accessed the homepage.

[0003]

[Problems to be Solved by the Invention] There is a problem that a company or the like who operates a homepage wants to collect personal information of a user who accesses the homepage and use it for sales promotion activities.

[0004] An object of the present invention is to collect personal information of a user who accesses the homepage by performing an event or a questionnaire on the homepage and to use the collected personal information for sales promotion activities.

Another object of the present invention is to manage the participation history of each user for events, questionnaires, and the like held on a homepage, and to provide a user with a large number of participations with additional information different from ordinary information. Provide users with valuable information, so that users can continue to access the homepage, collect personal information of the user from various perspectives, and use it for sales promotion activities. It is in.

[0006]

According to a first aspect of the present invention, there is provided a method for providing value-added information on a homepage, wherein the value-added information is provided in response to a request from a user who accesses a predetermined corner of the homepage a predetermined number of times. Is displayed.

In the second method of providing value-added information on a home page according to the present invention, the number of accesses to a predetermined corner of the home page for each user is recorded, and the use of the value-added information is requested in response to a display request of the value-added information from the user. It is characterized in that it is determined whether or not the number of accesses by the user satisfies the number of times necessary to display the value-added information, and when it is determined that the value is satisfied, the value-added information is displayed on a homepage.

According to a third method of providing value-added information on a home page of the present invention, a password necessary for referring to the value-added information is transmitted to a user who satisfies the conditions set by the homepage operator by e-mail. And displaying the added value information on a homepage in response to a display request of the added value information designating the password from the user.

[0009] A fourth aspect of the present invention is a method for providing value-added information on any one of the first to third homepages, wherein the value-added information includes preferential treatment information for an event and a ticket. It is characterized by either information of priority sale or information of free provision of goods.

[0010]

Embodiments of the present invention will be described below in detail with reference to the drawings.

Referring to FIG. 1, according to a first embodiment of the present invention, a terminal device 1, a WWW server device 2, a personal information database 3, and a value-added information database 4 used by a user are connected to the Internet. 5 is connected. The personal information database 3 and the value-added information database 4 may be connected to the WWW server device 2 instead of the Internet 5.

The personal information database 3 includes personal information including a user identifier and an e-mail address for each user and information on the number of times that the user has participated in an event or questionnaire held on a homepage (hereinafter referred to as “participation”). (Referred to as frequency information) is stored.

The value-added information database 4 stores at least one value-added information (information useful to the user or information indicating that goods can be provided. For example, a movie, a concert, a sport, etc. (free or discounted). (Includes preferential treatment information, priority release information of various tickets, etc., information on free provision (present) of goods, etc.) and necessary value-added information (held on the homepage) The number of times of participation in an event or a questionnaire is stored in association with the number of times.

The WWW server device 2 includes a home page display unit 21, a personal information registration unit 22, a participation count information reference unit 23, and a value added information providing unit 24.

As a modification of the first embodiment, a WWW server device 2 is connected to a recording medium 6 such as a magnetic disk device or a semiconductor memory via a signal line.
The following processing may be executed by a program loaded by the W server device 2 from the recording medium 6 via a signal line.

Next, the operation of the first embodiment of the present invention will be described in detail with reference to FIG.

[0017] The user enters the home page U from the terminal device 1.
When the RL is transmitted to the Internet 5, the home page display means 21 displays the data of the home page on the terminal device 1.
And display the homepage (step A
1).

On the homepage, in addition to a screen for conducting an event or a questionnaire, the user selects and displays any of a personal information registration screen, a participation count reference screen, and a value-added information providing screen described below. (Selection area, buttons, etc.) are displayed.

When the user instructs to display the personal information registration screen on the homepage, personal information registration means 22
Transmits the personal information registration screen data to the terminal device 1 and causes the terminal device 1 to display the data (step A2). When the user inputs personal information of the user on the personal information registration screen, the personal information registration means 22 registers the input personal information in the personal information database 3 (step A3).

In the personal information registration screen, the input of personal information is optional and is not forcible to the user, but the registered user is required to enter the number of events and questionnaires held on the homepage. Is displayed to provide value-added information in accordance with.

Each time the user participates in an event or questionnaire held on the homepage, the personal information registration means 22 adds 1 to the information on the number of times of participation of the user in the personal information database 3 (step A4). ).

When the user instructs to display the participation count reference screen on the homepage, the participation count information reference unit 23 transmits the data of the participation count reference screen to the terminal device 1 and displays the data (step A5). When the user inputs the user identifier on the participation count reference screen, the participation count information reference unit 23 reads the participation count information corresponding to the input user identifier from the personal information database 3 and transmits the information to the terminal device 1. Is displayed on the participation count reference screen (step A6).

When the user instructs to display the value-added information provision screen on the homepage, the value-added information provision means 24 transmits the data of the value-added information provision screen to the terminal device 1 for display (step A7). . The added value information providing screen includes an added value information database 4
Is displayed, the type of at least one value-added information that the user can receive and the number of times of participation required to receive the value-added information are displayed. When the user inputs the user identifier and the type of the value-added information desired to be provided on the value-added information provision screen (the displayed value-added information may be selected), the value-added information provision means 24 reads out the participation count information corresponding to the input user identifier from the personal information database 3 (step A8), and based on the type of the input value-added information and the read participation count information, the value-added information database 4 , It is determined whether or not the added value information input to the user can be provided (step A9). When it is determined that the added value information can be provided, the data of the added value information is added to the added value information. The information is read from the information database 4, transmitted to the terminal device 1, and displayed on the value-added information providing screen (step A10).

With the above, the operation of the first embodiment of the present invention is completed.

According to the first embodiment of the present invention, the participation history of each user for events, questionnaires, and the like held on the homepage is managed, and ordinary information is stored for users who have participated many times. Provides users with additional value-added information, so that users can continue to access the homepage, collect personal information of the user from various perspectives, and use it for sales promotion activities. can do.

Referring to FIG. 3, according to a second embodiment of the present invention, in addition to the first embodiment, a computer 7 used by an operator who establishes and operates a homepage on WWW server device 2 is provided. Connected to Internet 5. In addition, WW
The W server device 2 and the computer 7 may be one computer instead of being separate.

The computer 7 includes a personal information extraction unit 71, a mail transmission unit 72, and a password registration unit 73.

The WWW server device 2 includes an event execution unit in addition to the home page display unit 21, the personal information registration unit 22, the participation count information reference unit 23, and the added value information provision unit 24 described in the first embodiment. Means 25.

The personal information database 3 stores, in addition to the configuration described in the first embodiment, personal information for each user including a password required for the user to participate in the event.

As a modification of the second embodiment (as in the first embodiment), the WWW server 2
And a recording medium 6 such as a magnetic disk device or a semiconductor memory via a signal line, and the WWW server device 2 loads the program from the recording medium 6 via the signal line according to a program.
The following processing may be executed.

Next, the operation of the second embodiment of the present invention will be described in detail with reference to FIG.

The operator of the home page satisfies a desired condition of the personal information stored in the personal information database 3 on the computer 7 (for example, a condition that the number of times of participation is equal to or more than the number specified by the (operator)). When the user instructs to extract the personal information of the user (e.g., satisfying the condition), the personal information extracting means 71 reads the personal information of the user satisfying the condition from the personal information database 3 (step B).
1).

The mail transmitting means 72 guides an event or a questionnaire (hereinafter referred to as an event) held on a homepage according to the e-mail address included in the user's personal information read by the personal information extracting means 71 and the event. An e-mail with a password required for participating in the e-mail is transmitted (step B2).

The password registering means 73 stores the password transmitted by e-mail from the mail transmitting means 72 to the user.
The user is registered in the personal information of the user in the personal information database 3 (step B3).

As in the first embodiment, in addition to a screen for conducting an event or a questionnaire, the user can display any one of a personal information registration screen, a participation count reference screen, and a value-added information providing screen on the homepage. An identifier (selection area, button, etc.) for selection and display is displayed.

When the user instructs to display the event screen on the homepage, the event execution means 25
First, data of a login screen for the event is transmitted to the terminal device 1 and displayed (step B4). When the user inputs the user identifier and the password transmitted by e-mail from the operator on the login screen, the event executing means 25 converts the input password into the personal information of the user in the personal information database 3. It is determined whether or not the user is registered (step B5). If it is determined that the user is registered, the event screen data is transmitted to the terminal device 1 and displayed (step B6), and the user in the personal information database 3 is displayed. Is added to the participation frequency information (step B7).

Thereafter, as in the first embodiment, the user can obtain value-added information according to the number of times of participation in the event.

Thus, the operation of the second embodiment of the present invention is completed.

According to the second embodiment of the present invention, only a user who satisfies the conditions set by the homepage operator is guided to an event or questionnaire held on the homepage, and the personal information of the user is provided. It has the effect that it can be collected and used for sales promotion activities.

[0040]

As described above, the present invention manages the participation history of each user with respect to events and questionnaires held on the homepage, and provides ordinary information to users who have participated many times. By providing information having another additional value, the user can continuously access the homepage, collect personal information of the user from various viewpoints, and use it for sales promotion activities. This has the effect.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a first exemplary embodiment of the present invention.

FIG. 2 is a flowchart showing an operation of the first exemplary embodiment of the present invention.

FIG. 3 is a diagram showing a configuration of a second exemplary embodiment of the present invention.

FIG. 4 is a flowchart showing an operation of the second exemplary embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Terminal device 2 WWW server device 3 Personal information database 4 Value added information database 5 Internet 6 Recording medium 7 Computer 21 Homepage display means 22 Personal information registration means 23 Participation number information reference means 24 Value added information providing means 25 Event execution means 71 Individual Information extraction means 72 E-mail transmission means 73 Password registration means

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Toru Fujimoto 5-7-1, Shiba, Minato-ku, Tokyo F-Term (in reference) 5B049 AA06 BB49 CC05 FF01 GG09 5B075 PQ02 PQ40 PR03 PR04 UU24 5B089 GB02 JA22 JA36 JB22 LB14 MC03

Claims (12)

[Claims] 1. A method for providing value-added information on a homepage, wherein value-added information is displayed on the homepage in response to a request from a user who has accessed a predetermined corner of the homepage a predetermined number of times. 2. Recording the number of accesses to a predetermined corner of a home page for each user, and displaying the added value information according to the user's display request of the added value information in response to the request from the user. A method of providing value-added information on a homepage, characterized in that it is determined whether the number of times necessary for the request has been satisfied, and the value-added information is displayed on the homepage when the number is determined to be satisfied. 3. A homepage operator sends a password required when referring to the value-added information to a user who satisfies the conditions set in advance, and transmits the password-added information specified by the user from the user. According to the display request,
A method for providing value-added information on a homepage, wherein the value-added information is displayed on the homepage. 4. The information processing apparatus according to claim 1, wherein the value-added information is any one of information on preferential treatment for an event, information on preferential sale of tickets, and information on free provision of goods. How to provide value-added information on the described homepage. 5. A program for recording a program for causing a computer to display value-added information on a homepage in response to a request from a user who has accessed a predetermined corner of the homepage a predetermined number of times. Medium. 6. The number of times of access to a predetermined corner of a homepage for each user is recorded, and in response to a display request of added value information from the user, the number of accesses of the user displays the added value information. A recording medium storing a program for causing a computer to perform a process of displaying the value-added information on a homepage when it is determined that the number of times necessary for the value-added information is satisfied, and when it is determined that the number of times is satisfied. 7. A password required when referring to the value-added information is transmitted to a user who satisfies the conditions set by the homepage operator by e-mail, and the password specified by the user from the user is added. A recording medium on which a program for causing a computer to perform a process of displaying the added value information on a homepage in response to a request for displaying the value information is recorded. 8. The method according to claim 5, wherein the value-added information is any one of information on preferential treatment for an event, information on preferential sale of tickets, and information on free provision of goods. The recording medium according to the above. 9. A personal information registration means for storing the number of accesses to a predetermined corner established on a homepage in a personal information database for each user, and for allowing the user to specify a type of desired value-added information. A screen is displayed on the homepage, and it is determined whether the number of accesses of the user stored in the personal information database satisfies the number of times required to display a specified type of value-added information. And a value-added information providing means for displaying the data of the type of added-value information on the homepage when it is determined that the value is present. 10. A screen for allowing a user to input personal information including a user identifier is displayed on a homepage,
The personal information entered is stored in the personal information database, and the number of accesses to the predetermined corner established on the homepage by the user whose personal information is stored in the personal information database corresponds to the personal information. A personal information registering means for storing the personal information in the personal information database; and a screen for prompting a user to input a user identifier and to specify a type of desired value-added information, on the homepage. It is determined whether the number of accesses corresponding to the user identifier input with reference to the number of times required to display the specified type of value-added information is satisfied. Means for providing value-added information for displaying data of the value-added information of the type on the homepage. A computer characterized by the following. 11. In response to a request from the user to participate in a corner established on the home page, the user designated a password transmitted from the operator to a user who satisfies the conditions set by the operator of the home page. Determining whether the designated password is valid, and displaying an image for participating in the corner on the homepage when the password is determined to be valid, on the homepage. The computer according to 9 or 10. 12. The information processing apparatus according to claim 9, wherein the value-added information is any one of information on preferential treatment for an event, information on preferential sale of tickets, and information on free provision of goods.
12. The computer according to any one of claims 1 to 11.