FR2844132A1 - System for transmitting multimedia contents on demand to users of mobile telephones, comprises platform which stores the contents and dispatches them on receipt of labels obtained from media organs - Google Patents

Abstract

A customer uses a computer (5) to transmit multimedia content associated with a label to a platform (1) over the Internet (2). The labels are available from the media and a user with a mobile telephone (4) or digital assistant (6) may send them via the short message service (SMS) (3) to the platform using special buttons (7,7'). On receipt of the label the platform dispatches contents to user interfaces or activates personal services

Description

-1 The present invention relates to a download system 5 of

  multimedia content at the request of users of communication devices

mobile via an "SMS" type channel.

  It generally relates to all online services linked to the use of personal mobile terminals and communicating through a radio network, for example of the GSM type.

  The GSM network consists of servers connected to radiocommunication beacons, and a set of radiotelephones each equipped with a "SIM" card. The "SIM" card includes an integrated circuit incorporating a microprocessor and a non-volatile programmable memory containing all the

  programs and information useful to the user and the operator.

  "SIM" terminals and cards can send and receive short messages called "SMS" (Short Message Service), also known as "Text", "Mini message" or "Telemessage". These messages are standardized and coded using control characters (identifier,

  transmitter, number of bytes, ...) and data displayed on the radiotelephone.

  The present invention aims to allow a user to send, using his mobile phone a text message type "SMS" 25 containing a reference or an order hereinafter called "label" which is displayed on different supports such as posters, various advertisements, newspapers or others. This message is received by the system which triggers a series of actions

  download and activation of services.

  This invention is characterized by a computer platform capable of accommodating content and services sent by customers via the Internet, each service or content being associated with a "label" disseminated on different media such as posters, advertising, newspapers, radio or television, and allowing, by transmitting it to the platform from a mobile phone or -2 from another transmitter using the same channel, to initiate the download

  of content to the user interface or the activation of personalized services.

  In the accompanying drawing, given by way of non-limiting example of an embodiment in accordance with the present application, the figure is a block diagram showing the connection of the various elements involved in the process. This system consists of a computer system installed on a platform 1 connected to an Internet network 2, as well as to a GSM network 3, and capable of using a coding adapted to the channels for transmitting mini-messages type " SMS "or equivalent, coming from mobile phones 4 or other computer terminals. It makes it possible, at the input, to direct the standardized “SMS” mini-messages 15 for the processing carried out by the mobile telephones to the various functional modules of the platform 1 and, at the output, to adapt the formats and to route the messages in using different media and reception interfaces. This function allows you to associate a "label" received via the "SMS" channel with multimedia content and to download it. This function is scalable to adapt to all existing sending formats such as "SMS", electronic mail.

"E-mail", and to come.

  The process implemented can, among other things, make it possible to receive additional information by dialing the “label” 25 published in a newspaper on a mobile telephone, or to obtain discounts for certain products by using the “label”. "listed in a catalog, or to be able to download a film trailer or screening times using a" label "

appearing on a cinema ticket.

  The system client, for example in order to promote a product or service, sends from a computer 5, via the Internet 2, its

  content attached to a "label" for delayed distribution.

  The user sends by "SMS" channel the "label" of the desired content. He receives the requested content on his mobile or by E-mail.

  -3 Platform 1 includes a multimedia content bank and plays the role of a remaining post where the clients of the service provider managing the system come to deposit their content for downloads at the request of users. To this end, it is endowed with functions allowing: - to receive the various contents sent by the customers by ensuring their integrity and the non-repudiation of the transaction, - to receive and interpret the short text message, or "label" , attached to each content and constitutes the voluntary request or "order" from the user transmitted via his mobile phone 4, - to match the "label" sent by the user and the stored content,

  - adapt this content to the channel used and transfer it to the selected terminals.

  Access to the system is via a secure Internet interface.

  The advantage lies in the possibility for the client to access these resources

  24 hours a day, freely.

  After establishing a contract defining the service parameters, the customer receives an electronic key or a smart card allowing electronic signature of the documents sent (subscriber file, content file

  and "labels") and receipts (report and statistics files).

  The content sent by customers can be simple elements such as "SMS" message, logos, images, small text or audio files 25 for interfaces such as mobile phones 4 and electronic assistants 6 (PDA),

  or advanced elements: animations, sound files, color images or "Emails".

  "Labels" can be disseminated by any appropriate means:

  - Print media: press, announcements, sales catalogs.

- Posters.

  - Tickets: cash receipts, cinema tickets, transport tickets, etc.

  - Promotional items: key rings, t-shirts.

-4

  - Electronic media: Internet, E-mail, television, radio.

  The "label" is designed to facilitate its dispatch and make the use of the service natural. For this purpose, the "SMS" phone number is a short code (eg 5, 20401) and easy to memorize. The presentation of the service, the "label" and the telephone numbers to the user will be designed to memorize the service and integrate

  its operation in a natural mode.

  Beyond the simple identifier, the "label" may possibly o0 integrate in its advanced forms information allowing the service to be adapted to the user's request. This information is: the place of use of the label, a value or period of validity, a user profile. In addition to the information, instructions ("script") may be added in order to

  trigger certain actions and programs on the. platform 1.

  The system could be associated with physical interfaces such

  as mobile phones 4 or digital assistants 6 (PDA) comprising aid devices facilitating the sending of the "label", for example a special key 7, 7 'allowing the pre-programming of the sending of "SMS" messages "to platform 1 in order to trigger the service concerned.

  The positioning of the various constituent elements gives the object of the invention a maximum of useful effects which had not, to date, been obtained by

similar systems.

-5

Claims (7)

  1. System for downloading multimedia content on demand from users of mobile communication devices, intended for the implementation of online services linked to the use of personal mobile terminals and communicating via a radiotelephony network, characterized in that '' it is composed of a computer system located on a platform (1) arranged to receive content and services sent by customers by means of a computer (5) via the Internet (2), each service being associated with a reference or "label" broadcast on various media such as posters, advertising, newspapers, radio or television, and allowing, by transmitting it from a mobile telephone (4), or another transmitter 15 such as digital assistant (6) ("PDA") using the same channel, to trigger the downloading of content to the user interface, or the activation of personalized services. 2. System according to claim 1, characterized in that the reference or "label" is transmitted by the channel known as "SMS" (Short Message Service) standardized for the treatments carried out by the telephones   mobile, or an equivalent type of channel.   3. System according to claim 2, characterized in that the platform (1) is provided with functions making it possible: - to receive the various content sent by the customers while ensuring their integrity and non-repudiation of the transaction, - to receive and interpret the reference, or "label", transmitted by "SMS" or equivalent, which constitutes the voluntary request or the "order" of the user via his. mobile phone (4), - to match the "label" sent by the user and the stored content,   - and transfer to the selected terminals. -6   4. System according to either of Claims 2 and 3, characterized in that the platform (1) is arranged to associate a reference received via a "SMS" type channel with multimedia content and to download it by adapting the output formats according to   different media and reception interfaces.    . System according to any one of the preceding claims, characterized in that the access by the clients is carried out via a secure Internet interface allowing access to the said system twenty-four hours a day twenty-four freely.   6. System according to Claim 5, characterized in that the access by the customers is effected by means of an electronic key or a smart card received after establishment of a contract and allowing the electronic signature of the documents. sent and received.   7. System according to any one of the preceding claims, characterized in that the content sent by the customers is simple elements such as "SMS" message, logos, images, small text or audio files for interfaces such as mobile telephones ( 4) and electronic assistants (6) (PDA).   8. System according to any one of Claims 1 to 6, characterized in that the content sent by the clients are advanced elements such as animations, sound files, color images.   9. System according to any one of the preceding claims, characterized in that the label "integrates information such as the place of use, a value or a validity period or a user profile, instructions ( "script") which can be added in order to trigger certain   actions and programs on the platform (1).    . System according to any one of the preceding claims, characterized in that it is designed to be able to be combined -7   with physical interfaces such as mobile phones (4) or digital assistants (6) (PDA) with a special key (7, 7 ') allowing pre-programming of the sending of "SMS" type messages to the platform form (1) in order to trigger the service concerned.