EP3981164A4 - Content-modification system with broadcast schedule utilization feature - Google Patents

Content-modification system with broadcast schedule utilization feature Download PDF

Info

Publication number
EP3981164A4
EP3981164A4 EP20817930.9A EP20817930A EP3981164A4 EP 3981164 A4 EP3981164 A4 EP 3981164A4 EP 20817930 A EP20817930 A EP 20817930A EP 3981164 A4 EP3981164 A4 EP 3981164A4
Authority
EP
European Patent Office
Prior art keywords
content
broadcast schedule
modification system
utilization feature
schedule utilization
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
EP20817930.9A
Other languages
German (de)
French (fr)
Other versions
EP3981164A1 (en
Inventor
Matthew George Grover
Stefanos Christakis Liassides
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Roku Inc
Original Assignee
Roku Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Roku Inc filed Critical Roku Inc
Publication of EP3981164A1 publication Critical patent/EP3981164A1/en
Publication of EP3981164A4 publication Critical patent/EP3981164A4/en
Pending legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H04H20/106—Receiver-side switching
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • H04H60/19—Arrangements for conditional access to broadcast information or to broadcast-related services on transmission of information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H04H60/372—Programme
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H04H60/375—Commercial
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
    • H04H60/54—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations where broadcast information is generated
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26283—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for associating distribution time parameters to content, e.g. to generate electronic program guide data
EP20817930.9A 2019-06-07 2020-06-08 Content-modification system with broadcast schedule utilization feature Pending EP3981164A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201962858823P 2019-06-07 2019-06-07
PCT/US2020/036622 WO2020247919A1 (en) 2019-06-07 2020-06-08 Content-modification system with broadcast schedule utilization feature

Publications (2)

Publication Number Publication Date
EP3981164A1 EP3981164A1 (en) 2022-04-13
EP3981164A4 true EP3981164A4 (en) 2023-05-31

Family

ID=73651001

Family Applications (1)

Application Number Title Priority Date Filing Date
EP20817930.9A Pending EP3981164A4 (en) 2019-06-07 2020-06-08 Content-modification system with broadcast schedule utilization feature

Country Status (4)

Country Link
US (1) US11627347B2 (en)
EP (1) EP3981164A4 (en)
CN (1) CN113940086B (en)
WO (1) WO2020247919A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20220256218A1 (en) * 2021-02-11 2022-08-11 Roku, Inc. Content-Modification System With Feature For Exposing Multiple Devices In A Household To The Same Or Similar Advertisements

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US20170070789A1 (en) * 2015-09-09 2017-03-09 Sorenson Media, Inc. Dynamic video advertisement replacement
US20170373774A1 (en) * 2014-12-09 2017-12-28 Sky Cp Limited Media system analysis and control
US20180035149A1 (en) * 2016-08-01 2018-02-01 Samsung Electronics Co., Ltd. Electronic apparatus and method of operating the same

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US20040148625A1 (en) * 2000-04-20 2004-07-29 Eldering Charles A Advertisement management system for digital video streams
US20020083435A1 (en) * 2000-08-31 2002-06-27 Blasko John P. Method and system for addressing targeted advertisements using detection of operational status of display device
US8270810B2 (en) * 2002-12-11 2012-09-18 Broadcom Corporation Method and system for advertisement insertion and playback for STB with PVR functionality
JP2009506627A (en) * 2005-08-26 2009-02-12 トムソン ライセンシング On-demand system and method using dynamic broadcast scheduling
US20070091206A1 (en) * 2005-10-25 2007-04-26 Bloebaum L S Methods, systems and computer program products for accessing downloadable content associated with received broadcast content
US20070143786A1 (en) * 2005-12-16 2007-06-21 General Electric Company Embedded advertisements and method of advertising
US8127328B2 (en) * 2007-09-10 2012-02-28 The Directv Group, Inc. Method and system for real-time reconciliation for unused content
US20090094631A1 (en) * 2007-10-01 2009-04-09 Whymark Thomas J Systems, apparatus and methods to associate related market broadcast detections with a multi-market media broadcast
US20090235312A1 (en) 2008-03-11 2009-09-17 Amir Morad Targeted content with broadcast material
US20090239514A1 (en) * 2008-03-21 2009-09-24 Qualcomm Incorporated Methods and apparatuses for providing advertisements to a mobile device
US8249423B2 (en) * 2008-05-08 2012-08-21 Sony Ericsson Mobile Communications Ab Electronic devices and methods that insert addressable chapter marks relative to advertising content in video streams
US8799941B2 (en) * 2010-09-03 2014-08-05 The Directv Group, Inc. Method and system for automating advertising insertion and reconciliation
JP2012105341A (en) * 2012-01-13 2012-05-31 Thomson Licensing On-demand system and method using dynamic broadcast scheduling
US9451202B2 (en) * 2012-12-27 2016-09-20 Echostar Technologies L.L.C. Content-based highlight recording of television programming
US9495451B2 (en) 2013-01-07 2016-11-15 Gracenote, Inc. Identifying video content via fingerprint matching
US9146990B2 (en) 2013-01-07 2015-09-29 Gracenote, Inc. Search and identification of video content
US9299089B2 (en) * 2013-12-13 2016-03-29 Verizon Patent And Licensing Inc. Dynamic advertisement insertion device
US9456237B2 (en) * 2013-12-31 2016-09-27 Google Inc. Methods, systems, and media for presenting supplemental information corresponding to on-demand media content
US9319730B2 (en) * 2014-01-13 2016-04-19 Spb Tv Ag Method and a system for targeted video stream insertion
US9967619B2 (en) * 2014-12-01 2018-05-08 Google Llc System and method for associating search queries with remote content display
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US10715840B2 (en) 2018-07-19 2020-07-14 Gracenote, Inc. Establishment and use of time mapping based on interpolation using low-rate fingerprinting, to help facilitate frame-accurate content revision

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Publication number Priority date Publication date Assignee Title
US20080276271A1 (en) * 2005-01-12 2008-11-06 Invidi Technologies Corporation Voting and headend insertion model for targeting content in a broadcast network
US20170373774A1 (en) * 2014-12-09 2017-12-28 Sky Cp Limited Media system analysis and control
US20170070789A1 (en) * 2015-09-09 2017-03-09 Sorenson Media, Inc. Dynamic video advertisement replacement
US20180035149A1 (en) * 2016-08-01 2018-02-01 Samsung Electronics Co., Ltd. Electronic apparatus and method of operating the same

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See also references of WO2020247919A1 *

Also Published As

Publication number Publication date
EP3981164A1 (en) 2022-04-13
WO2020247919A1 (en) 2020-12-10
CN113940086A (en) 2022-01-14
CN113940086B (en) 2024-01-05
US11627347B2 (en) 2023-04-11
US20200389681A1 (en) 2020-12-10

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