EP3317838A4 - Interactive advertising and marketing method - Google Patents

Interactive advertising and marketing method Download PDF

Info

Publication number
EP3317838A4
EP3317838A4 EP16821868.3A EP16821868A EP3317838A4 EP 3317838 A4 EP3317838 A4 EP 3317838A4 EP 16821868 A EP16821868 A EP 16821868A EP 3317838 A4 EP3317838 A4 EP 3317838A4
Authority
EP
European Patent Office
Prior art keywords
marketing method
interactive advertising
advertising
interactive
marketing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP16821868.3A
Other languages
German (de)
French (fr)
Other versions
EP3317838A1 (en
Inventor
Lincoln BERRY
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Grab Vision Group LLC
Original Assignee
Grab Vision Group LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US14/791,459 external-priority patent/US10674230B2/en
Application filed by Grab Vision Group LLC filed Critical Grab Vision Group LLC
Publication of EP3317838A1 publication Critical patent/EP3317838A1/en
Publication of EP3317838A4 publication Critical patent/EP3317838A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
EP16821868.3A 2015-07-05 2016-07-05 Interactive advertising and marketing method Withdrawn EP3317838A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/791,459 US10674230B2 (en) 2010-07-30 2015-07-05 Interactive advertising and marketing system
PCT/US2016/040945 WO2017007751A1 (en) 2015-07-05 2016-07-05 Interactive advertising and marketing method

Publications (2)

Publication Number Publication Date
EP3317838A1 EP3317838A1 (en) 2018-05-09
EP3317838A4 true EP3317838A4 (en) 2019-07-03

Family

ID=57685605

Family Applications (1)

Application Number Title Priority Date Filing Date
EP16821868.3A Withdrawn EP3317838A4 (en) 2015-07-05 2016-07-05 Interactive advertising and marketing method

Country Status (2)

Country Link
EP (1) EP3317838A4 (en)
WO (1) WO2017007751A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110730357B (en) * 2019-09-25 2022-03-25 北京达佳互联信息技术有限公司 Live broadcast interaction method and device, server and storage medium

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130074121A1 (en) * 2011-02-28 2013-03-21 Lincoln Berry, III Method and system for tracking rfid tags for use in advertising and marketing

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7900225B2 (en) * 2007-02-20 2011-03-01 Google, Inc. Association of ads with tagged audiovisual content
US20100154007A1 (en) * 2008-12-17 2010-06-17 Jean Touboul Embedded video advertising method and system
US10674230B2 (en) * 2010-07-30 2020-06-02 Grab Vision Group LLC Interactive advertising and marketing system

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20130074121A1 (en) * 2011-02-28 2013-03-21 Lincoln Berry, III Method and system for tracking rfid tags for use in advertising and marketing

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2017007751A1 *

Also Published As

Publication number Publication date
EP3317838A1 (en) 2018-05-09
WO2017007751A1 (en) 2017-01-12

Similar Documents

Publication Publication Date Title
EP2988264A4 (en) Marketing system and marketing method
EP3146753A4 (en) System and method for marketing mobile advertising supplies
EP3100098B8 (en) Multi-focal display system and method
EP3100099A4 (en) Multi-focal display system and method
EP3201904A4 (en) Distributed advertising system and method of use
EP3357782A4 (en) Information presenting device and information presenting method
EP3463045A4 (en) Display system and method
EP3665549A4 (en) An intelligent marketing and advertising platform
EP3098770A4 (en) Advertising method and device using cohort-based user analysis platform and marketing platform
EP3286620A4 (en) Interactive media system and method
EP3115955A4 (en) Advertisement information updating method and apparatus
GB201409406D0 (en) Interactive display telecommunication method and system
EP3287793A4 (en) Autoanalyzer and method
EP3523575A4 (en) Transparent display and method
EP3224747A4 (en) Representing entities relationships in online advertising
EP3138069A4 (en) System and method for analytics-based advertising
EP3207518A4 (en) Method and apparatus for providing advertising content
EP3076304A4 (en) Information display system and information display method
EP3330668A4 (en) Lane display device and lane display method
EP3701474A4 (en) Online advertising and promotional coordination system
EP3200430A4 (en) Advertisement data processing method and router
GB201406911D0 (en) An advertising method and system
EP3432241A4 (en) Advertisement providing system and program
EP3356963A4 (en) System and method for creating dynamic advertisements
EP3274894A4 (en) Display apparatus and display method

Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

17P Request for examination filed

Effective date: 20180205

AK Designated contracting states

Kind code of ref document: A1

Designated state(s): AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR

AX Request for extension of the european patent

Extension state: BA ME

DAV Request for validation of the european patent (deleted)
DAX Request for extension of the european patent (deleted)
A4 Supplementary search report drawn up and despatched

Effective date: 20190605

RIC1 Information provided on ipc code assigned before grant

Ipc: G06Q 30/02 20120101AFI20190529BHEP

Ipc: H04N 21/254 20110101ALI20190529BHEP

Ipc: H04N 21/4725 20110101ALI20190529BHEP

Ipc: H04N 21/4788 20110101ALI20190529BHEP

Ipc: H04N 21/258 20110101ALI20190529BHEP

Ipc: H04N 21/2547 20110101ALI20190529BHEP

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 20200108