EP1314577B1 - Method for producing personalized printed products - Google Patents

Abstract

Method for generation of an individualized print-out has the following steps: combination of the contents of printed material into a presentation for individual receiver points in a central location; transmission of the presentation to receiver points; storage of the presentation; input of personal details into a computer at a receiver point; automatic linking of at least a part of the personal data to data in the stored presentation; and printing out of a personalized print-out.

Description

The invention relates to a method for producing an individualized Printed product.

For travelers, especially for business travelers, the problem arises that they often spend a short time in a place that is mostly foreign to them. They are therefore not current events or entertainment options informed on-site, which leads to the fact that often in the hotel or in the closer Environment is dwelling. This is considered unsatisfactory and uninspiring felt. The possibilities on site are lacking by the travelers Information not best possible and satisfactorily exhausted. It exists Therefore, a need to the traveler as comprehensively and on his Tailored to their needs and interests.

It is beneficial to have information about the day's events or about cultural Present offers and events in the form of a printed matter. The reader has the opportunity, in peace, the printed matter, such as for example, a newspaper, at a pleasant time and when needed look through. Also, he can so targeted the interest him contributions choose. In the prior art so-called city magazines are known, what information about culture, gastronomy and events regarding the respective city in which they appear. These magazines will be mostly published monthly. Disadvantageous is thus the timeliness for a traveler who is only a few days in the city is questioned and Often the journal contains too much and no specific information. To comes that such magazines a wide and often very young audience address and therefore not tailored to the needs of the traveler can be created. Therefore, it is not guaranteed that the reader is actually the Receives information that might interest him.

Even the hotels themselves are often insufficient about current developments informed, in particular what a certain spectrum Entertainment opportunities. Therefore, they are generally not the correct source of information. However, the hotels are interested in their guests make the stay as comfortable as possible and give you a wide Overview and information of interest to the traveler each city, the cultural program and the gastronomy to offer so the Guest feels very well cared for and comprehensively cared for. In view of the fact that the information and the entertainment possibilities themselves Constantly change, there is a risk that the hotel has something Inappropriate or outdated is recommended. Constantly over the Being up-to-date with events and events is very important Time consuming and the hotels usually do not have the necessary Contacts and the appropriate staff. They are therefore unable to do that To advise guests in detail and competently. If a recommended Entertainment does not hit the taste, this can negatively impact that Hotel fall behind. Therefore, there is also a great need from the hotels after a chance, their guests without much effort and as far as possible to be able to advise you automatically as competently and up-to-date as possible the guest feels comfortable during his stay.

EP 0 503 160 A1, for example, describes a method for individualizing Production of newspaper supplements as well as personal addressing. In a Collection bag, a newspaper is introduced. The collection bag will continue kept open, in the course of personal further supplements to be added. The newspaper compilation thus created is accompanied by a Band that contains address data of the person for whom this Newspaper compilation was created. The newspaper compilation becomes the Collected collection bag and shipped to the addressee.

The present invention is therefore based on the object to provide a method by means of which at the respective location of the traveler an individualized and informative for the respective traveler print product can be created inexpensively, automatically and always up to date.

• Zusammenstellung der Inhalte des Druckerzeugnisses zu einer Vorlage für einzelne Empfängerstellen an einer Zentralstelle,
• Übermittlung der erstellten Vorlage von der Zentralstelle zu den einzelnen Empfängerstellen über ein Netzwerk,
• Speichern der übermittelten Vorlage bei den einzelnen Empfängerstellen in einer Speichereinrichtung einer Datenverarbeitungsanlage,
• Eingabe der persönlichen Daten des Empfängers des individualisierten Druckerzeugnisses an den einzelnen Empfängerstellen in die Datenverarbeitungsanlage
• automatische Einbindung zumindest eines Teils der persönlichen Daten in die in der Speichereinrichtung gespeicherte Vorlage des Druckerzeugnisses unter Erzeugung des für den Empfänger individualisierten Druckerzeugnisses,
• Ausdrucken des fertiggestellten individualisierten Druckerzeugnisses an den einzelnen Empfängerstellen.

This object is achieved by a method for producing an individualized printed product, which comprises the following method steps:

• Compilation of the contents of the printed product into a template for individual recipient sites at a central office,
• Transmission of the created template from the central office to the individual recipient offices via a network,
• Storing the transmitted template at the individual recipient sites in a storage facility of a data processing installation,
• Entering the personal data of the recipient of the individualized printed product at the individual recipient sites in the data processing system
• automatic integration of at least a portion of the personal data in the template of the printed product stored in the storage device, producing the printed product individualized for the recipient,
• Print the finished individualized printed product at the individual recipient sites.

In the method according to the invention, the contents of the Printed product to a template compiled. This is done on a Central Office. At this central office, the contents, that in the Printed articles appearing posts and ads, prepared and the layout of the printed product is created. Such contributions relate for example the current affairs of the day in politics, a program concerning the cultural entertainment, information on gastronomy, reviews o.ä .. The preparation of the contributions can be trained by the central office Staff can be done in an advantageous manner at a high quality level. The creation of the template may be specific to the individual recipient sites or for the respective locations of the recipient agencies. recipient sites For example, hotels, trade fairs or similar. be. Because the templates especially for the individual recipient locations or for the individual locations The templates always contain up-to-date information about the Events and the leisure activities on site. When creating the template are released in the manner of a placeholder fields, which at the individual Recipients automatically through the personal data of the recipient be occupied.

Once the template has been created, it will be sent from the central office Network to the individual recipient sites. This gives the Recipient site in an advantageous manner always a currently created template for a Printed matter containing information about the respective city of Contains recipient point. The recipient site must thus be in an advantageous manner do not strive for the contents of the printed product to be created, since these automatically transmitted by the central office. These templates can each for example, daily or weekly be updated automatically. The template sent over the network becomes According to the invention at the individual recipient sites in a storage device a data processing system automatically stored. It is thus available locally Available and only for the receiver, so for example for one Hotel guest, personalized or individualized.

This is done by the personal data of the recipient of the individualized print product on site at the individual recipient sites be recorded. For example, the input of personal information the recipient when checking in to a hotel, where this anyway be recorded. Most hotels work with a computer, so that the data is then available in the data processing system and directly for a Recycling ready.

After the collection of personal data, the creation of the individualized printed product continue to progress. According to the invention at least part of the personal data recorded automatically in the the storage device stored template incorporated, such as the Name and / or the address of the recipient, being after the automatic Insert the data in the printed product to the one in the template provided for personalization to the respective recipient is. The completed individualized printed product is then on site at the individual recipient sites printed and can as a personal copy of the Be presented to the recipient.

With the method according to the invention it is possible to automatically enter Produce printed matter, which in person to the respective recipient is tailored. As a result, the receiver not only in an advantageous manner always presented the latest information, but the brochure is special created and printed for the recipient. This causes the Recipient of the individualized printed product to a high degree personally he feels cared for and his stay based on the information in the Print product varied and pleasant. Because the template can be created in line with the target group ensures that he is a largely tailored to him entertainment program finds. Also the Recipients, such as hotels, benefit greatly from the method according to the invention. You can serve your guests without significant intrinsic effort cost-effective to provide a special service and are no longer dependent on self-information endeavor. In view of the fact that the creation of the printed product and the individualization is largely automated, that is inventive method very simple and highly economical.

According to an advantageous embodiment of the method according to the invention The templates for the printed product are individually for the individual Recipients created. This makes it possible in an advantageous manner, the Create printed product specifically for each recipient site and not only together for multiple recipient sites in one place. This offers the Possibility of special individualization of the printed matter for the Recipient site. Thus, a recipient hotel receives a printed matter template, the e.g. contains the name and address of the recipient hotel and thus as one Art Hotelzeitung can be presented. However, this also offers the possibility the contributions in the template according to the respective target group of the recipient body select and design the printed product accordingly. The respective Recipient body can therefore also require the preparation of a template, the their image and that of the guests. This is opposite the guest the impression reinforced that extra for him by the respective recipient a Magazine with important or interesting for his stay Information was created. The recipient office can thus face the guest to give a dedicated, individual and informed impression.

According to an advantageous development are in the creation of the template Placeholder inserted, which is the recording of personal data serve reconciled information. These placeholders can be used for example the reception of the name of the recipient of the individualized Be provided printed product. However, offers itself in an advantageous manner also the possibility to place targeted advertising, as explained below.

According to an advantageous embodiment, in the manufacture of the personalized printed advertising on the printed product added. This can be done directly when creating the template. there There is advantageously the possibility to switch advertisements targeted. For example, if it is known that at a certain time at the place of the respective receiving station a trade fair takes place, the advertisements When creating the template, select Ads are presented specifically to the interested recipient. hereby can be addressed by advertising directly the target audience, since It can be assumed that in recipient institutions, such as the Hotels, at the time of a trade fair mainly visitors to the fair. This offers the advantage that not only the companies their advertising specifically their target group but also the guest primarily only with such advertising which he also has some interest in. So can For example, fashion ads presented at the time of fashion fairs or vehicle-related ads Taking place an auto show. This selection can be done automatically, that the advertisements are sorted according to individual trade categories. In a second database will be the respective trade fair or other special Event dates are stored location-specifically. Once the creation a template for a place for a period takes place in which, for example a trade fair takes place, the corresponding ones automatically become Ads selected and inserted into the template.

According to an advantageous embodiment of the method according to the invention is sorting at least a part of the advertisements to be switched according to areas whereby a comparison is made with the personal data of the recipient and automatically the selection of advertisements takes place, which to personal Data of the receiver correspond, whereby these after the by the adjustment automatically made selection in the submission of the printed product to provided placeholders are incorporated. According to this advantageous Further education offers the possibility to promote the customer even more targeted. The sorting by areas can be related but also for example spatially related. So can the sorting of advertisements after Postal codes are made so that there is a possibility that local traders or Businesses can target their target group. It is not necessarily advantageous if local advertisements from the location of the recipient site like For example, the hotel will be switched as the guest during his stay Stay does not necessarily have the time, for example, to go shopping. A such ad would be useless under certain circumstances. According to the advantageous Development of the method according to the invention takes place before the placement of actual display first a comparison with the personal data of the Receiver. Once entered, for example, the postal code of the recipient was, an ad corresponding to the postal code will automatically be displayed selected according to spatial areas classified ad fund and automatically placed in the appropriate places of the magazine. The Selection may be predetermined in that an advertiser, such as For example, a car manufacturer, generally paid the ad space and after the reconciliation with the personal data of the recipient of the Printed product, the indicator of the nearest dealer this Car manufacturer is switched to the hometown of the recipient. Also exists the Ability to display a general ad after reconciling the data with one appropriate reference to indicate where at the hometown of the recipient the respective product is available. As a result, the inventive Print product further automatically individualized and perfect for the recipient tailored. Of course, also combinations with the above described subject-specific selection of advertisements possible and advantageous.

The ads sorted by area can be stored in a kind of database in the Data processing system of the receiving station are stored so that they are immediately available as soon as the recipient's personal information be recorded. There is also the possibility of a leased line to the corresponding databases of the central office.

The invention will now be described with reference to an embodiment below With reference to the accompanying drawings are explained which a Overview of individual steps of the method according to the invention in one Flowchart shows.

In a first process step, first the template for the printed product created in the central office for the respective recipient office. This is a layout designed specifically for the recipient site, in this case a hotel, is tailored, the name and address of the hotel appears with a photo in the template. This hotel is located in Hamburg. In the editorial in the Central Office, current events are compiled into contributions or These are purchased by freelancers. It also contains the template Recommendations for the theater, exhibitions, bars and restaurants in Hamburg. At the current time, for example, a fashion fair is taking place. Therefore the displays to be switched are selected so that they have a certain have professional relation to the fair, since it can be assumed that in the Hotel in Hamburg at this time many guests from the fashion industry will dismount. The selection of the subject-related advertisements takes place automatically from the pre-sorted databases, after entering the place and the period. The template is created on a computer. When creating the template Placeholders are built into which subsequently personalized Information to be included. In addition, placeholders are added, in which personalized advertising can be included.

This electronic submission will be completed in one second step over the Internet to the receiving office, in this case the hotel in Hamburg, transmitted. In a third step, the template is in a Data processing system, in this case a computer, the receiver saved.

As soon as a guest arrives at the hotel, his fourth step will be his Personal data such as name and address recorded at the reception. He is the recipient of the individualized printed product. His data will be transmitted directly to the computer, so that they are in a usable form available.

In a fifth method step, the automatic linking of personal data with the template stored in the computer Printed product. Personal data of the recipient will be sent by means of a corresponding software automatically in the designated Placeholder elements inserted, in this case the name of the recipient.

Furthermore, the template of the printed product is due to the now known Postal code of the recipient for local advertising of the guest's home added. For this purpose, in a sixth method step, an automatic Match the postal code of the recipient with sorted by spatial area Advertisements. Automatically one or more with the postal code of the Recipient's corresponding advertisements selected. These will be direct in a seventh step at the corresponding placeholder areas of the template inserted.

After completion of the individualized printed product this is in printed out an eighth step. All steps to generate the individualized printed matter are automatically and within one short period of time, so that the printed product to the recipient either still can be handed over at check-in or following him to his room can be brought.

Claims (9)

1. Method of producing a personalised printed product which comprises the following method steps:

   assembly of contents of the printed product to produce a master for individual receiver points at a central location,

   transmission of the created master from the central location to the individual receiver points via a network,

   storage of the transmitted master at the individual receiver points in a memory unit of a data processing system,

   input of personal data of the receiver of the personalised printed product into the data processing system at the individual receiver points,

   automated incorporation of at least some of the personal data into the master of the printed product which is stored in the memory unit, producing the printed product personalised for the receiver,

   printout of the finished personalised printed product at the individual receiver points.
2. Method as claimed in Claim 1, characterised in that advertisements are inserted into the printed product.
3. Method as claimed in Claim 2, characterised in that the advertisements are inserted during creation of the master.
4. Method as claimed in either Claims 2 or Claim 3, characterised in that at least some of the advertisements to be shown are sorted according to fields, whereby matching to the personal data of the receiver and the selection of the advertisements corresponding to the personal data on the receiver take place automatically, and according to the selection made by the matching these advertisements are incorporated automatically into the master of the printed product at bookmarks provided therefore.
5. Method as claimed in Claim 4, characterised in that at least some of the advertisements in the personalised printed product are automatically selected according to the postcode of the receiver and are incorporated into the master at bookmarks provided therefor.
6. Method as claimed in one or more of Claims 1 to 5, characterised in that the master is created in electronic form in the central location.
7. Method as claimed in one or more of Claims 1 to 6, characterised in that the electronic master is sent from the central location via the Internet to the individual receiver points and at the receiver points is stored in a computer which is provided with software by means of which the personal data of the receiver are automatically placed in the master at the locations provided therefor.
8. Method as claimed in one or more of Claims 1 to 7, characterised in that the masters are created individually for the individual receiver points.
9. Method as claimed in one or more of Claims 1 to 8, characterised in that during the creation of the master bookmarks are inserted which serve to take up information matched with the personal data.

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