EP1028408A1 - Shopper proximity sensor and message initiation - Google Patents
Shopper proximity sensor and message initiation Download PDFInfo
- Publication number
- EP1028408A1 EP1028408A1 EP00101145A EP00101145A EP1028408A1 EP 1028408 A1 EP1028408 A1 EP 1028408A1 EP 00101145 A EP00101145 A EP 00101145A EP 00101145 A EP00101145 A EP 00101145A EP 1028408 A1 EP1028408 A1 EP 1028408A1
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- EP
- European Patent Office
- Prior art keywords
- message
- customer
- microprocessor
- shopper
- proximity
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
Definitions
- Figure 4 shows a graph 71 that gives a total count over a single period from August 9 through August 15.
- Figure 5 shows a graph 81 that gives a count for each day for the period from August 9 through August 15.
- Figure 6 shows a graph 91 that gives a count for four periods during a single day.
- Figure 7 shows a graph 101 that gives an hourly count over a single day.
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A marketing device includes a customer proximity detector (26-32),
a storage device (24), a message output block (22) and a
microprocessor (20). The customer proximity detector (26-32) detects
proximity of a customer. The storage device (24) stores a message. The
message output block (22) communicates the message. The
microprocessor (20), in response to detection of customer proximity by
the customer proximity detector (26-32), causes the message output
block (22) to communicate the message.
Description
The present invention concerns marketing of products and
pertains particularly to sensing the proximity of shoppers and initiating
a sales message.
When engaging in commercial enterprises, information about
customers and their habits can be very beneficial for those engaged in
marketing products. There have been some attempts to monitor
customer activity and to make this information available to the
proprietors of commercial establishments.
For example, United States Patent Number 5,138,638 issued on
August 11, 1992 to Ronald G. Frey, for SYSTEM FOR DETERMINING
THE NUMBER OF SHOPPERS IN A RETAIL STORE AND FOR
PROCESSING THAT INFORMATION TO PRODUCE DATA FOR
STORE MANAGEMENT, sets out a system for automatically counting
people as they move past a selected location, and for measuring their
heights.
Likewise, United States Patent Number, 5,250,941 issued on
October 5, 1993 to Peter L. McGregor, and Lily Cohen-Miller, for
CUSTOMER ACTIVITY MONITOR, sets out a system for sensing the
proximity of a customer, automobile or other moving entity.
While these customer sensor systems provide some information
about the numbers of customer, the information provided is very limited
and only of marginal help in the marketing of products.
In accordance with the preferred embodiment of the present
invention, a marketing device includes a customer proximity detector, a
storage device, a message output block and a microprocessor. The
customer proximity detector detects proximity of a customer. The
storage device stores a message. The message output block
communicates the message. The microprocessor, in response to
detection of customer proximity by the customer proximity detector,
causes the message output block to communicate the message.
The present invention allows a retail store and/or product
marketer to bring a sales message directly to a shopper. Over 80% of
buying decisions are made at the store when choosing between
competing products. The present invention allows the delivery of an
audio or visual sales message for a specific product when the shopper is
making this buying decision. This is an improvement over traditional
television, radio and print advertisements typically used to deliver
advertising messages. Additional optional features of the present
invention, such as counting the number of shoppers passing and
recording the tarry time of each shopper, provides a marketer with
specific traffic data useful for marketing products.
Figure 1 is a simplified block diagram of hardware used to
implement a shopper counter and automated message delivery system.
A driver 30 drives an infrared transmitter diode 31 to produce an
infrared transmission signal 35 transmitted through a lens 33. A
detector diode 32 detects a returning infrared signal 36 through a lens
34. A DC cancel circuit 29 is used to filter out ambient light before the
remaining signal is amplified by an amplifier 28. A peak detector 27
and an amplifier 26 further process the signal in preparation for
analysis by a microprocessor 20. Microprocessor 20 is clocked by a
signal generated by a resonator 21. Microprocessor 20 controls driver
30 and receives feedback from peak detector 27 and amplifier 26 in order
to detect the proximity of shoppers. In the preferred embodiment,
driver 30, DC cancel block 29, amplifier 28, peak detector 27 amplifier 26
and infrared data transmission (IrDT) input/output (I/O) 25 are
embodied on a single application specific integrated circuit (ASIC).
Upon detecting the proximity of shoppers, microprocessor 20
counts the shoppers. In addition, when the feature is activated,
microprocessor records the duration each shopper is present. In
addition, when the feature is activated, microprocessor 20 causes a
message output block 22 to play a message stored in message storage 24.
In the preferred embodiment message storage 24 stores one or
more audio messages. In this case, message output block 22 includes a
voice synthesis integrated circuit and a speaker. In alternative
embodiments of the present invention, message storage 24 stores, for
example, an audio/visual message and message output block 22 is used
to drive an audio/video display monitor. In the preferred embodiment,
message storage 24 consists of, for example, electronically erasable
programmable read only memory (EEPROM), non-volatile random
access memory (RAM), volatile RAM with a back-up power source, or
some other form of storage. In alternative embodiments of the present
invention, when, for example, audio/visual messages are stored, higher
volume storage media (such as a CD ROM, DVD ROM and/or hard
disk) can be utilized.
In the preferred embodiment, statistical data stored by
microprocessor 20 is accessed via IrDT I/O port 25 and a lens 37. A
power supply 23 connected to round 38 supplies power for the shopper
counter and automated message delivery system. Power supply 23 is,
for example, a battery. Alternatively, power supply 23 may be a direct
current (DC) power source, an alternating current (AC) power source,
or another type of power source.
Figure 2 is a simplified block flowchart that illustrates a
subroutine utilized by microprocessor 20 upon the detection of a
shopper. The subroutine is started in a step 41 when a shopper is
detected. In a step 42, a check is made to see if the timer feature is
active. The timer is used to keep track of the length of time a particular
shopper is present in front of the shopper counter and automated
message delivery system.
If the timer feature is activated; in a step 43, the timer is started.
In a step 44, a check is made to see if the message feature is active. The
message feature is used to deliver a message to a shopper.
If the message feature is activated, in a step 45, a check is made
to see if the message is currently running. If the message is not
currently running, in a step 46, the message is played for the shopper.
As discussed above, depending upon the embodiment of the present
invention, the message is an audio message or an audio/visual
message. In the preferred embodiment, there is a guaranteed pause of
10 seconds before a message is replayed. This delay can be omitted, for
example, when there are more than one recorded message which are
played in series.
In a step 47, the subroutine waits for the shopper to leave. When
the shopper counter and automated message delivery system no longer
detects a shopper, in a step 48, a check is again made to see if the timer
feature is active. If the timer feature is activated, in a step 49, the timer
count is recorded. In a step 50, the subroutine returns with the timer
count (if the timer count is activated). Microprocessor 20 records the
time the shopper was detected and (when the timer is activated) the
duration the shopper remained. For example, Table 1 below shows
sample records stored by microprocessor 20 for detected shoppers:
Shopper # | Time Shopper Detected: | |
1 | 08:30:25 | 00:54 |
2 | 08:37:44 | 00:03 |
3 | 08:39:04 | 00:12 |
. | . | . |
. | . | . |
. | . | . |
n-1 | 16:53:35 | 01:03 |
n | 16:57:58 | 00:11 |
As shown by Figure 3, the preferred embodiment of the present
invention is battery-powered and housed in a miniature housing 60
made, for example, of plastic. Miniature housing 60 is attached to a
product shelf 62. Visible on the front of miniature housing 60 are lens
33, lens 34 and lens 37. A speaker 61 is also seen. Speaker 61 is part of
message output block 22 (shown in Figure 1). As described above, IrDT
I/O block 25 (shown in Figure 1), accessible through lens 37, can be used
to upload messages from a portable personal computer and to download
statistical information about shoppers. As is indicated above, IrDT I/O
block 25 may be imbedded in the proximity functional components and
is not necessary a separate component.
Figure 4, Figure 5, Figure 6 and Figure 7 are examples which
show how information obtained from the shopper counter and
automated message delivery system can be displayed in graphical form.
Figure 4 shows a graph 71 that gives a total count over a single period
from August 9 through August 15. Figure 5 shows a graph 81 that
gives a count for each day for the period from August 9 through August
15. Figure 6 shows a graph 91 that gives a count for four periods during
a single day. Figure 7 shows a graph 101 that gives an hourly count
over a single day.
Claims (10)
- A marketing device comprising:a customer proximity detector (26-32) for detecting proximity of a customer;storage device (24) for storing a message;a message output block (22) for communicating the message; and,a microprocessor (20), coupled to the customer proximity detector (26-32), the storage device (24) and the message output block (22), microprocessor (20) programmed to, in response to detection of customer proximity by the customer proximity detector (26-32), cause the message output block (22) to communicate the message.
- A marketing device as in claim 1 wherein the microprocessor (20) is additionally programmed to count a number of customers detected by the customer proximity detector (26-32).
- A marketing device as in claim 2 wherein the microprocessor (20) stores a tarry time for each customer detected by the customer proximity detector (26-32).
- A marketing device as in claim 2 additionally comprising:a wireless communication port (25), coupled to the microprocessor (20), the wireless communication port (25) allowing the microprocessor (20) to output information about customers detected by the proximity detector (26-32).
- A marketing device as in claim 4 wherein the wireless communication port (25) also facilitates a new message to be uploaded to the marketing device.
- A marketing device as in claim 1 additionally comprising:a battery (23) used to power the customer proximity detector (26-32), the storage device (24), the message output block (22) and the microprocessor (20); and,housing (60) for housing (60) the customer proximity detector (26-32), the storage device (24), the message output block (22), the microprocessor (20) and the battery (23), wherein the housing (60) facilitates mounting on a product shelf (62).
- A computer implemented method for marketing a product comprising the following steps:(a) detecting when a shopper is in proximity of a product display;(b) upon detection that a shopper is in proximity of the product display, performing the following substep:(b.1) starting a message pertaining to the product; and,(c) upon detection that the shopper is no longer within proximity of the product display, performing the following substep:(c.1) storing data about the shopper including a duration of time in which the shopper was in proximity of the product display.
- A computer implemented method as in claim 7 wherein in substep (b.1) the message is an audio message.
- A computer implemented method as in claim 7 wherein in substep (b.1) the message is an audio/visual message.
- A computer implemented method as in claim 7 additionally comprising the following step:(d) downloading to a personal computer, via an infrared data transmission, statistical data on shoppers.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US24725499A | 1999-02-09 | 1999-02-09 | |
US247254 | 1999-02-09 |
Publications (1)
Publication Number | Publication Date |
---|---|
EP1028408A1 true EP1028408A1 (en) | 2000-08-16 |
Family
ID=22934227
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP00101145A Withdrawn EP1028408A1 (en) | 1999-02-09 | 2000-01-21 | Shopper proximity sensor and message initiation |
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Country | Link |
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EP (1) | EP1028408A1 (en) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2887362A1 (en) * | 2005-06-17 | 2006-12-22 | Grock France Sarl | Information e.g. dishes proposed at restaurant menu, displaying device, has static display unit for menu and dynamic display unit to automatically display image sequence in closed loop, where display units are housed in case |
US10235706B2 (en) | 2014-10-30 | 2019-03-19 | Walmart Apollo, Llc | Methods and systems for providing reminders for products in proximity |
IT201900019968A1 (en) * | 2019-10-31 | 2021-05-01 | Eng Team | ELECTRONIC SYSTEM TO PLAY PRE-STORED AUDIO FILES |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2703499A1 (en) * | 1993-03-29 | 1994-10-07 | Robine Bruno | Method and device for generating and processing messages |
US5485139A (en) * | 1993-09-30 | 1996-01-16 | Tarnovsky; George V. | Talking display signage |
DE19726413A1 (en) * | 1997-06-22 | 1999-01-07 | Friedhelm Kussmaul | Multi=media presentation system |
-
2000
- 2000-01-21 EP EP00101145A patent/EP1028408A1/en not_active Withdrawn
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2703499A1 (en) * | 1993-03-29 | 1994-10-07 | Robine Bruno | Method and device for generating and processing messages |
US5485139A (en) * | 1993-09-30 | 1996-01-16 | Tarnovsky; George V. | Talking display signage |
DE19726413A1 (en) * | 1997-06-22 | 1999-01-07 | Friedhelm Kussmaul | Multi=media presentation system |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2887362A1 (en) * | 2005-06-17 | 2006-12-22 | Grock France Sarl | Information e.g. dishes proposed at restaurant menu, displaying device, has static display unit for menu and dynamic display unit to automatically display image sequence in closed loop, where display units are housed in case |
US10235706B2 (en) | 2014-10-30 | 2019-03-19 | Walmart Apollo, Llc | Methods and systems for providing reminders for products in proximity |
IT201900019968A1 (en) * | 2019-10-31 | 2021-05-01 | Eng Team | ELECTRONIC SYSTEM TO PLAY PRE-STORED AUDIO FILES |
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