EP0939953A4 - Systeme de marchandisage - Google Patents

Systeme de marchandisage

Info

Publication number
EP0939953A4
EP0939953A4 EP97949424A EP97949424A EP0939953A4 EP 0939953 A4 EP0939953 A4 EP 0939953A4 EP 97949424 A EP97949424 A EP 97949424A EP 97949424 A EP97949424 A EP 97949424A EP 0939953 A4 EP0939953 A4 EP 0939953A4
Authority
EP
European Patent Office
Prior art keywords
consumer
respective consumer
discount
profile
merchandising system
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP97949424A
Other languages
German (de)
English (en)
Other versions
EP0939953A1 (fr
Inventor
Kevin J Leville
Tim P Klingenberg
Michael Blyth
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
121 Precise Information LLC
1 2 1 PRECISE INFORMATION LLC
Original Assignee
121 Precise Information LLC
1 2 1 PRECISE INFORMATION LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 121 Precise Information LLC, 1 2 1 PRECISE INFORMATION LLC filed Critical 121 Precise Information LLC
Publication of EP0939953A1 publication Critical patent/EP0939953A1/fr
Publication of EP0939953A4 publication Critical patent/EP0939953A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/38—Payment protocols; Details thereof
    • G06Q20/387—Payment using discounts or coupons

Definitions

  • the present invention is related to a system for offering discounted product prices to targeted consumers, and more particularly, to a merchandizing system which provides discount pricing to specifically identified consumers based on consumer purchasing behavior, consumer profile information and overall consumer purchasing habits including in-store purchasing, home shopping, and other relevant purchasing information.
  • Discounted product prices are well-known for providing discounted product prices to consumers in order to persuade consumers to try certain brand products or to maintain consumer loyalty to certain brand products through competitive pricing.
  • some manufacturers provide in-store coupon dispensing machines directly associated with the location of a product to entice consumers to purchase the product at a discounted price.
  • print product advertisements which include coupons, that offer consumers a discounted product price by redeeming the coupon when purchasing the product at the point of sale (POS).
  • POS point of sale
  • One coupon system provides coupons to selected consumers and specifically identifies the consumers associated with the particular coupons. However, such systems do not provide a discount to a specifically identified consumer based on the past shopping behavior of the consumer.
  • Paperless coupon systems have also been developed which include for example an integrated circuit (IC) card or magnetic strip card which identifies the consumer and which may also contain product discount information directly on the card.
  • IC integrated circuit
  • the card may be associated with particular products and/or may be valid for a particular period of time.
  • Objects of the present invention include the provision of a merchandising system that provides a comprehensive analysis of consumer behavior to enable product brand manufacturers and retailers to specifically targen product discounts and promotions to specifically identified consumers and/or groups of consumers.
  • Another object of the present invention is to provide such a merchandising system which includes a centralized database which receives information from numerous merchandising facilities and sources such that a profile of consumer purchasing behavior, which is generated based upon the information contained in the centralized database, is accurate and comprehensive, and is particularly useful to product brand manufacturers and retailers for making decisions regarding product discount pricing and product promotions to be offered to specifically identified consumers to effect the purchasing behavior of the specifically identified consumer.
  • a still further object of the present invention is to provide such a merchandising system which provides information to the consumer regarding the net price of a promotional product, the net price reflecting the retail price of the product in the particular store less discounts offered by the manufacturer and/or retailer such that the net price is the final price the consumer must pay at the POS.
  • Another object of the present invention is to provide such a merchandising system wherein the home shopping (on-line) based activity and behavior of the consumer is reflected in the system, and wherein the behavior of the consumer on site at in-store locations, such as retail shopping outlets, is reflected in promotional offers provided to consumers utilizing home shopping services.
  • a host or central computer unit (host computer) is used as the overall control point for the system of the present invention.
  • the host computer which is located remotely from a retail store, may be interconnected to a brand or corporate computer (brand computer) wherein a manufacturer, distributor, or other entity supplying products and offering discounts on products can update the host computer with information relative to specific products.
  • brand computer brand computer
  • Such information includes UPC codes which specifically identify products; pricing information indicative of the price of products manufactured for particular regions or for particular stores; discount information indicative of discounts, offered to specific consumers which meet certain profile criteria; and other information relevant to the identity or pricing of particular products.
  • the Brand computer can receive information from the host computer indicative of consumer activity relative to specific products.
  • the host computer is interconnected to a retail workstation (in-store computer) which serves as an interface to consumer interface means and consumer data acquisition means, the in-store computer being used to transfer information to the host computer.
  • Information may be exchanged between a central retail corporation computer and the host computer and/or in-store computers of stores in the retail chain.
  • the consumer interface means connected to the in-Store computer may include one or more consumer interface terminals (kiosks) which are units specifically designed for interfacing with consumers.
  • the host computer is used to track UPC level consumer buying behavior through information provided by the store's checkout register or point-of-sale (POS) via the in-store computer.
  • POS point-of-sale
  • the POS terminals in the retail store may be directly interfaced with the host computer.
  • the host computer analyzes the POS information according to brand and retail criteria, and based on a consumer profile, a consumer specific discount is determined for each consumer for each product on promotion in the program. A discount may be provided by the retail store and/or the brand corporation. This discount is then stored at the consumer interface terminals at the stores in the applicable retail chain or chains.
  • the information may be stored at the retail corporation computer or in the host computer.
  • the discounts are accessed by the consumer interface terminals via communications with the retail corporation or host computer.
  • the information is stored for a specific time period or until such time as that the consumer enters its consumer identification code at the consumer interface terminal.
  • the targeted discount is then applied to that individual store's price on that product for that particular day.
  • the consumer interface terminal Based on this information, the consumer interface terminal generates a custom store circular which is customized to the particular consumer.
  • the circular lists the regular price, the discount and the new "targeted net price" for the promoted product. This price is then stored in the in-store computer until the consumer is identified at the POS. At the POS, the net price is automatically applied to that product.
  • the host computer analyzes the consumer shopping behavior and classifies the consumer for specific discount offers. More particularly, consumers are classified by brand loyalty, such as loyal, switcher and competitive. Additionally, the consumers are classified by their shopping volume, such as light, moderate and heavy.
  • the home shopping behavior of the consumer may also be utilized by the host computer.
  • a home shopping computer may be interconnected to the central retail corporation computer or the host computer.
  • the home shopping computer may be accessed by consumer home computers via telephone lines, cable lines, satellite communications, or any other suitable means of communications for conducting purchasing transactions with a home consumer.
  • the home shopping behavior of the consumer is then included in the host computer profile of the consumer.
  • the consumer when a consumer interfaces with a kiosk, the consumer is uniquely identified, for example by entering a unique code or by using an identification card such as a magnetic strip card or integrated circuit card.
  • an identification card such as a magnetic strip card or integrated circuit card.
  • user information is relayed to the kiosk from the host computer, or retrieved from a memory in the kiosk, so that specific net price discount offers and promotions may be offered to the consumer.
  • This information may be provided to the kiosk in the form of a list or other information to identify specific discounts that are available to the consumer.
  • the information relative to the consumer is printed out on a shopping list that lists the specific products including brand name, size, etc. and specific pricing information, such as retail price, discount amount and net price after discount.
  • the consumer can then use the printout or list while shopping to select items from the list to be purchased at the net price after discount.
  • either the same identification means or the list is used to specifically identify the consumer at the checkout register or point of sale (POS), and the consumer is provided with the discounts identified on the list.
  • POS point of sale
  • transaction information relative to the specific consumer and the items purchased are relayed from the in-store computer to the host computer for updating the host computer database. This information is then used to refine the consumer profile based on the shopping habits and behavior of the consumer.
  • the consumer profile may be used to offer certain discounted prices and other promotional items to a consumer utilizing a home shopping service.
  • the consumer profile may be used to provide a free product sample to the consumer.
  • the behavior of the consumer after receiving the free product sample is used to refine the consumer profile and to evaluate the efficacy of the free product sample transaction.
  • the present invention provides a significant improvement over the prior art because the invention provides a comprehensive profile of a consumer to accurately track and characterize the shopping behavior of the consumer. Additionally, the present invention provides the ability to generate a shopping list which includes discounts to be offered to the consumer and/or net pricing, which is pricing to be offered to the consumer for specific products reflecting a specific retail store price less a discount offered to the specific consumer. This method of providing discounted prices to the consumer as a net price provides the consumer with the ability to comparatively shop such that the net price or discounted price may be compared with the price of other available products.
  • Fig. 1 is a schematic block diagram of a merchandising system in accordance with the present invention
  • Fig. 2 is a logic flow diagram showing how a user of the merchandising system of Fig. 1 utilizes the system when entering a participating store;
  • Fig. 3 is a diagram showing a shopping list printed for a user of the system of Fig. 1;
  • Fig. 4 is a logic flow diagram showing the check out at a point of sale (POS) by a user of the merchandising system of Fig. 1 ;
  • Figs. 5-7 are diagrams showing the classification of consumers based on their purchasing behavior.
  • the merchandising system of the invention is particularly well-suited for providing specifically identified consumers with promotional offers and discounted pricing which is specifically targeted to the identified consumer based on the known behavior of the consumer.
  • the system of the invention relies on information provided by brand manufacturers and distributors to uniquely identify information regarding the quantity, size, and pricing of brand products. Also associated with the brand information is specific brand discount information.
  • the system of the present invention also relies on information provided by retail corporations regarding specific brand merchandise carried by the retail corporation, pricing available from the retail corporation for the brand merchandise, and consumer behavior in the retail outlets (stores) owned and/or managed by the retail corporation.
  • the term "retail corporation” is intended to refer to an entity which is in control of one or more stores or merchandise outlets where a consumer will go to purchase products offered in the store or retail outlet. Additionally, for purposes of the present invention, a brand corporation, manufacturer or distributor is intended to identify an entity which is the source of retail products provided to retail corporations for sale in stores or retail outlets. Brand corporations typically control the quantity, packaging, and pricing of the products.
  • a host computer 10 is directly coupled to a brand corporation computer 1 1 and a retail corporation (chain) computer 12.
  • the host computer 10 provides processing and information storage relative to promotion targeting, management and analysis.
  • in-store computers 15 are interconnected to the retail corporation computer 12 and host computer 10.
  • Each in- store computer 15 is interconnected to one or more in-store consumer interfaces
  • kiosks 17 and to the in-store point of sale (POS) 20, e.g., cash registers.
  • POS point of sale
  • Promotion targeting is controlled based on the allocation of specific promotions to consumers that meet certain purchasing behavior patterns. These behavior patterns may be identified according to shopping frequency, items purchased during shopping, product loyalty, number of items purchased during shopping, amount spent during shopping, receptiveness to other promotions previously offered, or any other information which is specified by a retail corporation or brand corporation.
  • the management function includes the storage of information indicative of each brand of product, the identification of which brand products are carried by the retail corporation, the storage of pricing, quantity and size information relative to the brand products, the storage of consumer information including the identification of specific consumers and the shopping behavior history of specific consumers.
  • the analysis function includes the analysis of consumer behavior, and the analysis of consumer behavior relative to specific brands and categories of products.
  • the host computer 10 also performs retail household analysis and segmentation.
  • the host computer 10 is interfaced with a data display and manipulation unit 23, such as video displays, printers, keyboards, etc., that may be utilized to generate reports for specific brands, for specific categories of products, for specific pricing, for specific retail chains, for specific consumers, or any other reporting based on the information stored in the host computer 10.
  • the host computer 10 may provide or may be interfaced with an Internet or Intranet gateway such that the host computer 10 can receive, store and analyze information relative to home shopping behavior of consumers.
  • the retail corporation computer 12 maintains household and consumer demographic and summary information for the entire retail corporation chain.
  • the host computer 10, retail corporation computer 12 and in store computer 15 allow the retail corporation chain to take consumer demographic redundancy out of each individual store and maintain it in a single source at a corporate level.
  • the retail corporation computer 12 keeps track of per household promotional limits. This information is provided to the host computer 10.
  • Information indicative of promotions available to a particular household are downloaded from the host computer 10 to the in-store consumer interface (kiosk) 17, either directly or via the in- store computer 15, for providing the appropriate retail chain discount to the consumer.
  • Kiosk in-store consumer interface
  • a similar process applies to specific brand information. Based on specific criteria established by the brand, certain brand discounts are provided to the consumers meeting the appropriate consumer profile.
  • the brand corporation computer 11 and retail corporation computer 12, in conjunction with the host computer 10, maintain responsibility for ensuring that a household does not exceed a promotional limit.
  • the host computer 10 can maintain all household and consumer information, and any other information that could be stored on the retail corporation and brand computers 12, 1 1.
  • the retail corporation and brand corporation may be provided with a passive unit interfaced to the host computer 10 for accessing and/or manipulating data.
  • the retail corporation computer 12 and host computer 10 are interfaced with the in-store POS 20, either directly or via the in-store computer 15, such that each individual store sends transaction data to the retail corpo ration computer 12 and host computer 10. Therefore, specific consumer behavior in a particular store is updated in both the retail corporation computer 12 and host computer 10. Additionally, the interface between the POS 20 and the retail corporation and host computers 12, 10 provides for maintenance of consumer information. Brand promotions are received from the brand corporation computer 11 by the host computer 10. The brand promotions are downloaded from the host computer 10 to the retail corporation computers 12 and in-store computers 15 of retail corporations carrying the specific brand. This information is thereafter downloaded to the individual in-store kiosks 17.
  • the kiosks 17 are provided in the store for direct interface to consumers so that consumers may be uniquely identified at the kiosks, such as, the consumer entering a unique identifying code and pin, or the consumer utilizing a card which uniquely identifies the consumer.
  • the kiosk 17 retrieves information indicative of promotions being offered to the consumer and delivers this promotional information to the consumer in the form of a shopping list.
  • the consumer enters the store and is provided with a welcome message on the kiosk.
  • the consumer then uniquely identifies him or her self and the kiosk checks if the consumer is a participant in the merchandising system.
  • a local database of frequent shoppers may be maintained at the kiosk 17 or in-store computer 15. Alternatively, every consumer may be validated through the host computer 10. If the consumer is not identified as a valid participant, the consumer is invited to register and the consumer is asked to provide specific identification information. If the consumer registers, the consumer may be provided with a complementary discount shopping list. The program then exits. If the consumer is identified as a valid participant, the kiosk 17 retrieves specific UPC discount information for the consumer. Then a shopping list is printed for the consumer. Finally the discount information is transferred to the POS and the program exits.
  • the shopping list provides the consumer with a welcome, special messages, and a listing of valid promotions being offer to the consumer.
  • the consumer may reference the list throughout the shopping experience.
  • the list generated in the store and provided to the consumer includes specific promotion information including special discounts offered to the consumer.
  • the pricing information is provided as a net price list.
  • the list includes an identification of the retail item, the regular in-store price, the savings (either in percent or in amount) and the net price (Your price) to be paid by the consumer for the item. Other information such as total savings available during the shopping experience, the total savings to date, and other information may be printed on the list.
  • the discounts are provided to the consumer at the POS 20.
  • the consumer enters the POS 20 and is identified as a participant in the system.
  • the specific discount information for this shopping experience is transferred from the kiosk 17 to the POS 20, for example via the in-store computer 15.
  • the consumer receives the discount.
  • the shopping behavior of the consumer during the shopping event is then provided to the retail corporation computer 12 and host computer 10 via the in-store computer 15 so that the consumer profile can be updated.
  • each in-store computer 15 within a retail corporation includes an interface unit 27.
  • the interface unit includes a data display (monitor) data input device (keyboard) and data output device (printer).
  • the In-Store computer 15 is interfaced to the retail corporation computer 12 and host computer 10 via standard telecommunication devices, routers, modems, etc. Alternatively, any suitable means of communications may be used between the different components of the system, such as cable, satellite, RF, etc. Promotions are downloaded from the retail corporation computer 12 and/or the host computer 10 to the in-store computer 15.
  • the In-Store computer 15 is interface with at least one controller contained in the interface unit 27 that manages file maintenance, and ensures promotional integrity, and provides online promotional discounts independent of existing functions and operations.
  • the consumer profile maintained in the host computer 10 may also be used to offer specific promotions and discounts to a consumer utilizing a home shopping service.
  • the discounts may be based on both the on-line and in-store shopping behavior of the consumer.
  • the terms "on-line” and "home shopping” are intended to refer to the activity of the consumer away from a retail store, including but not limited to shopping via telephone, e-mail, mail, courier, on-line service (provided by telephone, cable, satellite, or any other suitable form of communication), from home, work, or any other location the consumer desires to conduct a retail transaction.
  • the Internet or other on-line service may be used as another form of mass marketing. In some cases, certain on-line programs and services track the response of subscribers to certain questions or offers.
  • this home shopping feature of the invention when a consumer visits a supermarket and makes purchases using a consumers card or other means which specifically identifies the consumer, these purchases are registered in a central data base of the host computer 10, as described above.
  • On-line shopping the consumer interfaces with a home shopping server 30 using a home computer 33.
  • the home computer may be a standard PC interfaced with an on-line service via telephone lines.
  • any form of communication may be used with the home shopping feature of the invention.
  • home shopping is not limited to shopping conducted from within someone's house. Instead, home shopping is intended to refer to any shopping conducted by the consumer outside of a traditions retail store.
  • the consumer may visit the on-line shopping service (web site) of a retail corporation or brand corporation. Based on the in-store information collected and stored on the central database of the host computer 10, the consumer is offered targeted incentives and promotions. Based on the consumer's on- line activity, including making retail purchases, the consumer profile is updated at the central data base maintained on the host computer 10. This information may also be updated to the retail corporation computer 12 or brand corporation computer 11. Therefore, the purchasing profile of the consumer is based both on in-store activity and on-line activity.
  • a consumer can request a shopping list via the internet or other on-line service, much like the shopping list printed at a kiosk 17 in- store. The consumer can then use the home-generated shopping ilist to plan purchases during the in-store visit.
  • the home-generated shopping list is generated with an expiration date so that the consumer knows how long the discounts, net prices and promotional items will be available to the consumer.
  • the system of the invention provides several alternatives such that if an in- store list is generated for a consumer, and during shopping the discount information in the POS is lost for any reason, the consumer can still redeem their value pricing manually at checkout. Alternatively, if the consumer does not generate a shopping list upon entering the store at the kiosk, the discounts may still be provided to the consumer for the specific UPC codes when the consumer is identified at the POS.
  • the host computer database is updated whenever an event occurs.
  • An event occurs when the system of the invention sees a combination of the following information:
  • Consumer transaction history is initially collected at the POS.
  • Each UPC on a consumer receipt is compared against a master PLU file to determine if history is to be stored by UPC or by a category or brand category of merchandise.
  • UPC User transaction history
  • various UPCs are tracked together in a single. category. This category may be by brand, i.e., only UPCs of products within a certain brand are associated with the category. Alternatively, the category may be across brand lines and the category is associated with a certain type of product, such as soft drinks. It is possible that an UPC is tracked in several categories, such as an individual UPC category, a brand category and/or a product type category.
  • Each event occurring for which history is to be tracked by UPC is updated into a household UPC sales table.
  • Each event occurring for which history is to be tracked by category of good is updated into the household category sales table.
  • Each category defines the number of household purchase histories to be kept. Transactions occurring without a consumer number may be consolidated with an accumulated "event" maintained daily.
  • the specific information described above may be used to classify consumers based on their specific purchases. Brand and Retailer corporations alike want to know "who they are talking to” when targeting advertising and promotions to consumers so they can increase the efficiencies of the marketing programs. In order to maximize these efficiencies, consumers are classified in accordance with the invention. This classification will allow marketers to target consumers based on their value to a specific brand or to a chain. This value can be quantified in terms of product loyalty, store loyalty, purchasing frequency and amount, and other factors which are directly related to product sales.
  • Consumer behavior is tracked via the scanner (POS) to the UPC level.
  • POS scanner
  • UPC level UPC level.
  • the system of the invention literally tracks every ounce for each product that is purchased and when. This is accomplished by correlating UPCs of items purchased with the other receipt information including date and time of purchase, store ID, consumer ID and household ID.
  • classifications may be based on product type, product volume, shopping frequency, amount spent, brand loyalty, etc.
  • Classification could include but not be limited to: Loyal, Switcher and Competitive; Light Moderate and Heavy Users; Platinum, Gold, Silver, Bronze; High
  • a percentage (%) discount or dollar amount ($) discount will be applied to the consumer either on a per product or on a total order basis.
  • FIG. 5 A retail corporation consumer classification is provided. In this case, consumers are classified based on two criteria: profitability and volume.
  • the consumers that provide high profit margins to the retail chain and also purchase large volumes of merchandise are considered most valuable.
  • the retail chain classifies the consumer based on the specific profitability-volume combination established by the consumer's profile. These categories are used to determine the specific discount offers to be provided to specific consumers based on their classification.
  • Fig. 6 is an illustration of a brand corporation consumer classification.
  • the consumer is classified by the percentage share of category and by purchase volume.
  • High share, high volume consumers are considered loyal to the brand, and therefore are highly valued brand consumers.
  • the lower share, lower volume consumers are considered less loyal, and therefore are not as highly valued brand consumers.
  • the discounts and promotions provided to consumers are based upon the consumers' classification.
  • Fig. 7 provides more specific details of discounts to be provided to a consumer by a brand corporation.
  • the consumer is classified based on purchase volume and share of category purchases (similar to Fig. 6).
  • Fig. 7 shows exemplary discounts to be provided to the consumer based on the consumer purchasing behavior.
  • this information may be used for targeting samples to specific consumers. As is known in the art, much like couponing, brand and retail corporations want to have the ability target samples to the most profitable consumer opportunities.
  • the present invention may be used to provide targeted samples to specifically identified consumers. This may be accomplished by offering 100% discounts (free products) for products that must be selected/picked-up by the consumer during the shopping experience.
  • the system of the present invention may be used with an electronic sample machine that will dispense samples to consumers as they enter the store based on past purchase history and brand and retail established requirements.
  • the sample program may be implemented in accordance with the following process: Brands corporations are contracted to participate.
  • UPC level consumer behavior is tracked and classified according to brand specifications, as described above.
  • a list of qualifying consumers for each sample will be held in the in-store computer 15 of each store in the retail corporation.
  • a data base will be established of whom received a sample.
  • the consumer buying activity will also be tracked over the next few months to determine who actually purchased the free sample product and when. This information is used to gage the effectiveness of the free sample program. For example, if the consumer purchases items having UPCs corresponding to a previously awarded free sample, the sample program will be gauged a success with respect to that consumer.
  • the system of the present invention provides the ability to perform a "Targeted Custom Mailer", which may also tie into the stores computer equipment.
  • the targeted mailing of the invention may be accomplished as follows:
  • consumers may be classified according to past purchase behavior as tracked through the retailer's scanning equipment, for example, using the consumer classification described above.
  • This consumer information will be applied to each of the products in the system for determining which discounts allocated to each product by the brand or retail applies to that particular consumer. For example, multiple discounts may be established for particular products based on both brand and retail criteria.
  • Offers can appear in either the form of a "dollar amount ($) discount”, a “percentage (%) discount”, or a “Net Price”, which is a combination of each stores list price and the appropriate discount.
  • a similar list could be stored in the server of other retailers in the market or throughout the country in the case of a consumer using more than one chain of stores.
  • Each list could have a consumer specific Bar Code which would match the bar code or consumer code on the consumer's frequent consumer card.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

Un ordinateur hôte est utilisé comme le point central de commande d'un système de marchandisage. L'ordinateur hôte est interconnecté à un ordinateur d'un fabricant d'articles de marque, ce qui permet à un fabricant, un distributeur ou un autre fournisseur d'articles offrant des rabais sur les produits de remettre à jour l'ordinateur hôte avec une information relative à des produits particuliers. L'ordinateur hôte est également interconnecté avec un ordinateur de magasin qui sert d'interface aux magasins de vente et aux points de vente dans les grands magasins avec le client. L'ordinateur hôte est utilisé pour analyser le comportement des acheteurs, grâce à l'information fournie par les points de vente. L'ordinateur hôte analyse l'information en fonction de critères de marque et de vente. Le profil du consommateur ainsi identifié permet de déterminer pour chaque consommateur, le rabais à faire sur chaque article en promotion. Un rabais peut être accordé par le revendeur et/ou par le fabricant de l'article de marque. Quand un consommateur est identifié à un point de vente, une liste de rabais est imprimée à son intention. La liste comprend les 'nouveaux prix nets ciblés' pour le produit en promotion, correspondant au prix de vente magasin moins le rabais spécifique accordé au consommateur. Le prix est appliqué automatiquement au produit au point de vente. Le comportement des clients faisant leurs achats depuis leur domicile peut également être utilisé pour affiner le profil des consommateurs. En plus, les profils des consommateur peuvent être utilisés pour cibler les rabais et les promotions sur les clients faisant leurs achats depuis leur domicile. Le profil des consommateurs peut également être utilisé pour identifier des consommateurs particuliers auxquels il y a lieu d'offrir gratuitement des articles en promotion. Le comportement du consommateur, après avoir reçu l'article gratuit, est utilisé pour affiner le profil de consommateur et pour évaluer l'efficacité de l'offre gratuite d'articles.
EP97949424A 1996-11-15 1997-11-14 Systeme de marchandisage Withdrawn EP0939953A4 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US3049296P 1996-11-15 1996-11-15
US30492P 1996-11-15
PCT/US1997/020765 WO1998021713A2 (fr) 1996-11-15 1997-11-14 Systeme de marchandisage

Publications (2)

Publication Number Publication Date
EP0939953A1 EP0939953A1 (fr) 1999-09-08
EP0939953A4 true EP0939953A4 (fr) 2001-07-25

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EP97949424A Withdrawn EP0939953A4 (fr) 1996-11-15 1997-11-14 Systeme de marchandisage

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EP (1) EP0939953A4 (fr)
AU (1) AU7181798A (fr)
CA (1) CA2272061A1 (fr)
WO (1) WO1998021713A2 (fr)

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AU7181798A (en) 1998-06-03
WO1998021713A3 (fr) 1998-11-12
CA2272061A1 (fr) 1998-05-22

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