EP0822534B1

EP0822534B1 - Illuminated advertising tents

Info

Publication number: EP0822534B1
Application number: EP19960600008
Authority: EP
Inventors: Nikolaos Dimou
Original assignee: PATENTA ANONYMI DIAFIMISTIKI KAI EMPORIKI ETAIREIA
Current assignee: PATENTA ANONYMI DIAFIMISTIKI KAI EMPORIKI ETAIREIA
Priority date: 1996-07-31
Filing date: 1996-07-31
Publication date: 2002-02-27
Anticipated expiration: 2016-07-31
Also published as: EP0822534A1

Description

Cette invention consiste en une méthode et système de présentation et projection de messages publicitaires sur marquises de kiosques mais aussi sur les marquises des magasins, de cafés, sur les parasols des magasins et plus generalement tout endroit que l'on pourrait exploiter pour le profit commercial.This invention consists of a method and system for presentation and projection of advertising messages on awnings of kiosks but also on awnings of shops, cafes, shop umbrellas and more generally any place that we could exploit for commercial profit.

Auparavant, les messages publicitaires sur marquises consistaient seulement en une simple image graphique. Leur principal desavantage etait la difficulté de changer le message publicitaire. En effet pour changer de message publicitaire, il fallait changer completement de marquise ou bien d'une maniere ou d'une autre d'une facon complexe et chere. De plus cela exigait du temps considerable pour placer le nouveau message publicitaire.Previously, awning advertising messages consisted only of a simple graphic image. Their main disadvantage was the difficulty of changing the advertising message. To change advertising messages, you had to change completely in awning or in one way or another in a way complex and expensive. In addition it required considerable time to place the new advertising message.

Les avantages de cette invention sont la representation vivante et realiste des enseignes publicitaires utilisant la lumiere du jour ou artificielle et le remplacement instantané de cette representation grâce à la possibilité technique instantanée de rétranchement et de décollement de I' enseigne publicitaire et de replacement par une nouvelle, sans empécher I' objectif d' utilisation de la marquise. Ainsi, on réussit un remplacement immediat du message ou de l' enseigne publicitaire (lequel etait impossible jusqu' a présent sans changer entièrement la marquise) et une répresentation vivante par une mise en evidence de toutes les couleurs de l' enseigne publicitaire utilisant aux endroits adequats, la lumiere du jour ou artificielle. L' esthétique est completée par un faux plafond placé en dessous de la marquise.The advantages of this invention are the living and realistic representation of signs advertising using daylight or artificial light and instant replacement of this representation thanks to the instant technical possibility of entrenchment and detachment of the advertising sign and replacement with a new one, without prevent the objective of using the awning. Thus, we succeed in a replacement immediately of the message or the advertising sign (which was impossible until present without entirely changing the marquise) and a living representation by a highlighting of all the colors of the advertising sign using in places adequate, daylight or artificial light. The aesthetic is completed by a fake ceiling placed below the awning.

La manière technique de cette méthode de presentation et de projection de publicites sur marquises est decrite en detail comme suit :The technical way of this method of presentation and projection of advertisements on awnings is described in detail as follows:

On choisit n 'importe quelle matière en plastique, pvc, tissu, gelatine etc, laquelle permet la penetration de la lumiere du jour ou artificielle et laquelle on decoupe et confectionne dans la forme desiré de la marquise (avec l' aide evidemment d' appuis metalliques, d' angles etc.). Ensuite , on place a l' intérieure (en dessous) de la marquise la lumière artificielle qui convient (lampes a néon, projecteurs etc.) et par conséquent, le soir, nous obtenons une marquise uniformement illuminée.
Par après, avec le moyen de support desire, on place une impression publicitaire en matiere quelconque, sur la marquise lumineuse ayant pour résultat la réalisation d' une marquise lumineuse avec publicité, publicité laquelle peut être changée très facilement en décollant le message publicitaire.We choose any plastic material, pvc, fabric, gelatine etc, which allows the penetration of daylight or artificial and which we cut and make in the desired shape of the marquee (with the help of supports obviously metal, angles etc.). Then, we place the artificial light inside (below) of the awning which is suitable (neon lamps, spotlights etc.) and therefore, in the evening, we obtain a uniformly illuminated awning.
Subsequently, with the desired support means, an advertising impression of any material is placed on the light awning resulting in the production of a light awning with advertising, advertising which can be changed very easily by peeling off the advertising message.

Un exemple connu d'une telle réalisation est illustré par le document WO-A-9 323 634, qui forme la base du préambule de la revendication indépendante.A known example of such an embodiment is illustrated by document WO-A-9 323 634, which forms the basis of the preamble of claim independent.

Enfin, selon l'invention, nous completons la marquise par endessous d' un faux plafond en quelconque matière mais laissant passer la lumière ( de sorte que les imperfections internes de constructions ne se soient pas visibles etc.). Ainsi on réalise un faux plafond lumineux sur lequel on accolle ou on appuit, de différentes manières, des messages publicitaires.Finally, according to the invention, we complete the awning by below a false ceiling in whatever matter but allowing light to pass through (so that the internal imperfections of constructions are not visible etc.). So we make a false ceiling light on which we attach or press, in different ways, messages advertising.

Claims

Method for the presentation of advertising messages to be placed on ledges (eaves) of any shape whatsoever and consisting of a sheet of any plastic substance which allows the penetration of daylight or artificial light. The sheet is mounted on a supporting structure which allows for the installation of advertising printed matter on the sheet through one or more supports, of any material, on which are printed the advertising messages while further the supports in question are attached tightly to the sheet in question. Inside and below the ledge artificial lighting is installed providing uniform light,
Which is characterized by the fact that
A false ceiling is consecutively installed inside and below the source of light, replacing the ledge and allowing for light penetration.
Also by the fact that
Other supports of printed advertising messages are attached to the false ceiling and
Also by the fact that
The means of attachment are used in such as a way as to allow for the easy removal and replacement of the one or more supports in question as well as of the other supports in question without damaging the advertising panel or the ledge involved.