DE102015013174A1 - Exchange of content during television broadcasting - Google Patents
Exchange of content during television broadcasting Download PDFInfo
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- DE102015013174A1 DE102015013174A1 DE102015013174.5A DE102015013174A DE102015013174A1 DE 102015013174 A1 DE102015013174 A1 DE 102015013174A1 DE 102015013174 A DE102015013174 A DE 102015013174A DE 102015013174 A1 DE102015013174 A1 DE 102015013174A1
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- DE
- Germany
- Prior art keywords
- exchange
- content during
- advertising
- advertisement
- television broadcasting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N5/00—Details of television systems
- H04N5/222—Studio circuitry; Studio devices; Studio equipment
- H04N5/262—Studio circuits, e.g. for mixing, switching-over, change of character of image, other special effects ; Cameras specially adapted for the electronic generation of special effects
- H04N5/272—Means for inserting a foreground image in a background image, i.e. inlay, outlay
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Television Systems (AREA)
Abstract
Austausch von Inhalten während der Fernsehausstrahlung von Livesendungen oder Aufzeichnungen von z. B. Veranstaltungen wie Fußballspielen, Sportveranstaltungen, Musikkonzerten usw. Beispiel: Deutschland spielt ein Länderspiel in Dublin gegen Irland. Auf den Banden im Stadion wird Werbung für eine lokale Getränkemarke gezeigt. In herkömmlichen Fernsehübertragungen wird diese Werbung der Getränkemarke auch im deutschen Fernsehen gezeigt. Nach dem neuen Verfahren kann der deutsche Fernsehsender beispielsweise die Werbung eines lokalen Baumarktes anstatt der irischen Getränkemarke anzeigen.Exchange of content during television broadcasting of live broadcasts or recordings of e.g. For example, events such as football matches, sports events, music concerts, etc. Example: Germany is playing an international match in Dublin against Ireland. On the gangs in the stadium advertising for a local beverage brand is shown. In conventional television broadcasts, this advertisement of the beverage brand is also shown on German television. For example, according to the new procedure, the German broadcaster may advertise the advertisement of a local hardware store instead of the Irish beverage brand.
Description
Bei heutigen Fernsehausstrahlungen von Veranstaltungen wird die auf Werbeflächen angebrachte Werbung, wie z. B. die Bandenwerbung in einem Fußballstadion, so wieder gegeben, wie sie tatsächlich am Veranstaltungsort angebracht ist. Dabei wird die Veranstaltung von Kameras aufgenommen, das aufgenommene Bild an die Fernsehsender und von dort weiter an die Zuschauer übertragen.In today's television broadcasts of events advertising attached to advertising space, such. As the band advertising in a football stadium, as given again, as it is actually attached to the venue. The event is recorded by cameras, the recorded image to the TV station and from there on to the audience.
Bei diesem neuen Verfahren wird die Übertragung zunächst an ein Computersystem des ausstrahlenden Senders übertragen. Dieses Computersystem analysiert jedes aufgenommene Bild, ermittelt die Werbeflächen und ersetzt die Inhalte der Werbeflächen durch andere Werbung. Die so veränderte Aufnahme wird dann ausgestrahlt. Der Zuschauer sieht nicht mehr die echte Werbung, sondern die, die der Sender zeigen möchte.In this new method, the transmission is first transmitted to a computer system of the emitting transmitter. This computer system analyzes each captured image, determines the billboards and replaces the contents of the billboards with other advertisements. The changed recording will then be broadcast. The viewer no longer sees the real advertisement, but the one the broadcaster wants to show.
Beispiel:Example:
Deutschland spielt ein Länderspiel in Dublin gegen Irland. Auf den Banden im Stadion wird Werbung für eine lokale Getränkemarke gezeigt. In herkömmlichen Fernsehübertragungen wird diese Werbung der Getränkemarke auch im deutschen Fernsehen gezeigt. Nach dem neuen Verfahren kann der deutsche Fernsehsender beispielsweise die Werbung eines lokalen Baumarktes anstatt der irischen Getränkemarke anzeigen.Germany plays an international match in Dublin against Ireland. On the gangs in the stadium advertising for a local beverage brand is shown. In conventional television broadcasts, this advertisement of the beverage brand is also shown on German television. For example, according to the new procedure, the German broadcaster may advertise the advertisement of a local hardware store instead of the Irish beverage brand.
Bei diesem Verfahren wird die Aufnahme nicht wie herkömmlich an den Konsumenten direkt, sondern zunächst an ein Computersystem übertragen. Das Computersystem zerlegt den „Bilderstrom” der Aufnahme in einzelne Bilder und ermittelt dann in jedem Bild die Werbeflächen.In this method, the recording is not transmitted as conventional to the consumer directly, but first to a computer system. The computer system breaks up the "image stream" of the image into individual images and then determines the advertising space in each image.
Die Ermittlung kann anhand von Marken, welche an den Ecken der der jeweiligen Werbefläche angebracht sind (siehe
Die so ermittelten Werbeflächen werden dann durch andere Inhalte ersetzt. Dabei muss die Form der ersetzenden Werbung so angepasst werden, dass sie in die Form der ermittelten Werbeflächen passt, die ersetzende Werbung wird verzerrt und ggf. gebogen.The advertising space determined in this way will then be replaced by other content. In this case, the form of the replacement advertising must be adjusted so that it fits into the shape of the determined advertising space, the replacement advertising is distorted and possibly bent.
Objekte, die sich typischerweise zwischen der aufgenommenen Werbefläche und der Kamera befinden, also z. B. Fußballspieler dürfen dabei nicht „überschrieben” werden. Der Algorithmus muss die Konturen ermitteln und die ermittelte Werbefläche um die Konturen herum füllen. (Siehe dazu
Das so neu errechnete Bild wird dann vom Computersystem wieder ausgegeben. Dieses wird nun für jedes eingehende Bild wiederholt, es entsteht wieder ein „Bilderstrom”, der dann weiter an die Konsumenten übertragen wird.The newly calculated image is then output by the computer system. This is now repeated for each incoming image, it creates again a "picture stream", which is then transferred to the consumer.
Mit heutiger Rechnertechnologie wird eine Umrechnung des Bildes in „Echtzeit” kaum möglich sein, von einer verzögerten Ausstrahlung ist daher auszugehen. Wenden aber alle Fernsehsender dasselbe Verfahren an, gilt für alle die gleiche Verzögerung, ein Problem entsteht somit tatsächlich nicht.With today's computer technology, a conversion of the image in "real time" will hardly be possible, a delayed broadcast is therefore assumed. But if all TV stations use the same procedure, everyone has the same delay, so there really is not a problem.
Jeder Fernsehsender der dieses Verfahren anwendet kann nun die Werbeflächen der Aufnahmen mit eigener Werbung belegen und so marktgerecht Werbung an seine Konsumenten ausstrahlen.Every television station that uses this method can now show the advertising space of the recordings with its own advertising and thus broadcast advertising to its consumers in line with the market.
Claims (1)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE102015013174.5A DE102015013174A1 (en) | 2015-10-09 | 2015-10-09 | Exchange of content during television broadcasting |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE102015013174.5A DE102015013174A1 (en) | 2015-10-09 | 2015-10-09 | Exchange of content during television broadcasting |
Publications (1)
Publication Number | Publication Date |
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DE102015013174A1 true DE102015013174A1 (en) | 2017-04-13 |
Family
ID=58405355
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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DE102015013174.5A Ceased DE102015013174A1 (en) | 2015-10-09 | 2015-10-09 | Exchange of content during television broadcasting |
Country Status (1)
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DE (1) | DE102015013174A1 (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE102016124477A1 (en) * | 2016-12-15 | 2018-06-21 | Eduard Gross | Method for displaying advertising |
Citations (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE4418143A1 (en) * | 1994-05-25 | 1995-11-30 | Siemens Ag | Changing parts of TV pictures, esp. advertising walls and banners in sports arena |
US5953077A (en) * | 1997-01-17 | 1999-09-14 | Fox Sports Productions, Inc. | System for displaying an object that is not visible to a camera |
DE69602515T2 (en) * | 1995-06-16 | 2000-03-02 | Princeton Video Image Inc | DEVICE AND METHOD FOR REAL-TIME DISPLAY IN VIDEO IMAGES USING ADAPTIVE OCCLUSION WITH A SYNTHETIC REFERENCE IMAGE |
DE69607631T2 (en) * | 1995-09-08 | 2000-07-27 | Orad Hi Tec Systems Ltd | METHOD AND METHOD FOR THE AUTOMATIC AND ELECTRONIC INSERTING OF ADVERTISING SIGNS IN A VIDEO IMAGE |
DE69516959T2 (en) * | 1994-03-31 | 2000-12-07 | Sarnoff Corp | STABILIZATION ASSESSMENT OF A TARGET AREA LOCALIZATION, DERIVED FROM MULTIPLE-COVERED MARKSTONE AREAS ON A VIDEO IMAGE |
DE10351577A1 (en) * | 2003-11-05 | 2005-06-30 | Schönemann, Michael, Prof. Dr. | Moving image sequence information modification procedure for advertisements in football match broadcasts exchanges information within area selected by defined edge |
DE69930530T2 (en) * | 1998-09-04 | 2006-12-21 | Sportvision Inc. | METHOD FOR IMPROVING AN IMAGE PRESENTATION OF A CURRENT EVENT |
DE202009007745U1 (en) * | 2009-04-23 | 2009-09-24 | Martin, Roland, Dipl.-Wirtsch.-Ing. (FH) | Device for blending surfaces with virtual images during a recorded or live television broadcast |
-
2015
- 2015-10-09 DE DE102015013174.5A patent/DE102015013174A1/en not_active Ceased
Patent Citations (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE69516959T2 (en) * | 1994-03-31 | 2000-12-07 | Sarnoff Corp | STABILIZATION ASSESSMENT OF A TARGET AREA LOCALIZATION, DERIVED FROM MULTIPLE-COVERED MARKSTONE AREAS ON A VIDEO IMAGE |
DE4418143A1 (en) * | 1994-05-25 | 1995-11-30 | Siemens Ag | Changing parts of TV pictures, esp. advertising walls and banners in sports arena |
DE69602515T2 (en) * | 1995-06-16 | 2000-03-02 | Princeton Video Image Inc | DEVICE AND METHOD FOR REAL-TIME DISPLAY IN VIDEO IMAGES USING ADAPTIVE OCCLUSION WITH A SYNTHETIC REFERENCE IMAGE |
DE69607631T2 (en) * | 1995-09-08 | 2000-07-27 | Orad Hi Tec Systems Ltd | METHOD AND METHOD FOR THE AUTOMATIC AND ELECTRONIC INSERTING OF ADVERTISING SIGNS IN A VIDEO IMAGE |
US5953077A (en) * | 1997-01-17 | 1999-09-14 | Fox Sports Productions, Inc. | System for displaying an object that is not visible to a camera |
DE69930530T2 (en) * | 1998-09-04 | 2006-12-21 | Sportvision Inc. | METHOD FOR IMPROVING AN IMAGE PRESENTATION OF A CURRENT EVENT |
DE10351577A1 (en) * | 2003-11-05 | 2005-06-30 | Schönemann, Michael, Prof. Dr. | Moving image sequence information modification procedure for advertisements in football match broadcasts exchanges information within area selected by defined edge |
DE202009007745U1 (en) * | 2009-04-23 | 2009-09-24 | Martin, Roland, Dipl.-Wirtsch.-Ing. (FH) | Device for blending surfaces with virtual images during a recorded or live television broadcast |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE102016124477A1 (en) * | 2016-12-15 | 2018-06-21 | Eduard Gross | Method for displaying advertising |
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R012 | Request for examination validly filed | ||
R002 | Refusal decision in examination/registration proceedings | ||
R003 | Refusal decision now final |