DE102010009977A1 - Security element with aligned magnetic pigments - Google Patents

Abstract

The invention relates to a security element (12) for security papers, value documents and other data carriers, having at least one color layer (20) with magnetically aligned magnetic pigments (44) which form a first motif (22) in the form of patterns, characters or an encoding shows a dynamic movement effect when tilting the security element. According to the invention, the first, dynamic motif (22) is combined with a second, static motif (28) generated by the action of laser radiation in the form of patterns, characters or a coding, the stationary outline of which forms a fixed reference point for the dynamic motif.

Description

The invention relates to a security element for security papers, documents of value and other data carriers, with a color layer with magnetically oriented magnetic pigments forming a motif in the form of patterns, characters or a coding, which shows a dynamic movement effect when tilting the security element. The invention further relates to a method for producing such a security element, a security paper and a data carrier with such a security element.

Data carriers, such as valuables or identity documents, but also other valuables, such as branded goods, are often provided with security elements for the purpose of security, which permit verification of the authenticity of the data carrier and at the same time serve as protection against unauthorized reproduction. The security elements can be embodied, for example, in the form of a security thread embedded in a banknote, a covering film for a banknote with a hole, an applied security strip, a self-supporting transfer element or else in the form of a feature area printed directly on a value document.

A special role in the authenticity assurance play security elements, the viewing angle-dependent visual effects show, as they can not be reproduced even with the latest copiers. Magnetically alignable effect pigments which are magnetically aligned in the form of a motif to be displayed, for example in the publication, have also been used for this purpose for some time WO 2009/033601 A1 described.

Proceeding from this, the object of the invention is to specify a security element of the type mentioned at the beginning, which combines high security against counterfeiting with good visibility and easier verifiability.

This object is achieved by the security element having the features of the main claim. A method for producing such a security element and a data carrier with such a security element are specified in the independent claims. Further developments of the invention are the subject of the dependent claims.

According to the invention, in a generic security element, the first, dynamic motif of magnetically aligned magnetic pigments combined with a generated by the action of laser radiation second static motif in the form of patterns, characters or a coding combined, the stationary outline when viewed a fixed reference point for the dynamic motive forms.

By combining a static and a dynamic subject, the attention and recognition value of the security element is significantly increased. As described in more detail below, the static motif provides a fixed reference point for the motion effects of the dynamic subject, thereby making it easier for a viewer to see and visually more conspicuous.

In the authenticity check of the security element, the combination of static and dynamic motif is easy to remember and their presence or absence can be easily determined even without tools, so that the relevant security features can be easily and reliably detected and verified by the viewer. The creation of the static motif by means of laser application also makes it possible to provide special registration effects and color matching features that can not practically be produced with other methods. Specific examples of such effects and features are given and explained below.

In a preferred embodiment, the magnetic pigments are non-spherical, in particular platelet-shaped. The magnetic pigments can be colored and / or optically variable and, in the latter case, in particular contain color-shifting thin-film elements with an interference layer structure.

The magnetic pigments can be formed, for example, on the basis of high-purity iron powder and, in particular, be prepared from reducing-treated carbonyl iron powder. Advantageous platelet-shaped iron pigments can in particular the document EP 1 251 152 B1 are taken from the disclosure of the preparation and properties of such pigments in the present description. The magnetic pigments may also be, for example, wet-chemically produced multilayer pigments or magnetic interference pigments, as described in US Pat EP 1 366 380 A2 are also included in the present description, the disclosure of the preparation and properties of such pigments.

In a preferred embodiment, the magnetic pigments are present as a mixture of different, preferably platelet-shaped, magnetic pigments.

The ratio of the largest to the smallest diameter of platelet-shaped magnetic pigments is advantageously more than 5: 1, preferably more than 10: 1. This ratio is particularly preferably between 40: 1 and 400: 1. The largest diameter of the platelet-shaped magnetic pigments is advantageously more than 2 microns, preferably more than 5 microns, more preferably more than 10 microns and most preferably more than 15 microns. Platelet-shaped magnetic pigments, in particular in the preferred size range and in the preferred diameter-to-thickness range, can be oriented as desired by an external magnetic field relative to the layer plane of the color layer. With high diameter-to-thickness ratios, high contrasts between translucent and opaque layer areas can be set.

The aligned platelet-shaped magnetic pigments form an effective, three-dimensional appearance for the human eye, which in the context of this description is also referred to as a 3D effect or 3D impression of the motif. The three-dimensional appearance is associated with a dynamic movement effect, in which the position of the generated motif seems to move when tilting the security element or when changing the viewing or lighting direction.

In a preferred embodiment, the preferably platelet-shaped magnetic pigments are aligned in the form of a centrosymmetric marking, which advantageously contains in its interior a substantially uniformly aligned region with a diameter of 5 mm or more. With particular advantage, the platelet-shaped magnetic pigments are aligned substantially perpendicular to the surface of the ink layer inside the centrosymmetric marking, and are aligned outside the marking with a sharp transition substantially parallel to the surface of the ink layer.

In a preferred variant, the magnetic pigments are aligned by exactly one spherical magnet in the form of the first motif.

In another, likewise advantageous variant of the invention, the magnetic pigments are aligned by a plurality of spaced-apart spherical magnets in the form of the first motif. The plurality of ball magnets can be in direct contact with each other during the alignment step or separated from each other by spacers. The ball magnets can be arranged with such a large distance that their magnetic fields do not influence each other practically. However, it is also possible to use the superimposition of the magnetic fields of the individual spheres specifically to produce attractive orientations. In all variants simultaneously ball magnets of different diameters can be used.

Another way to specifically control the orientation of the magnetic pigments, is to adjust the distance of the ball magnet or the ball magnets to the color layer of the security element suitable. The smaller this distance, the greater the selectivity from oriented to non-oriented areas. The most pronounced 3D effect, on the other hand, is achieved at slightly greater distances. When aligning a plurality of spherical magnets can be arranged at different distances to the ink layer and thus create motifs with different degrees of expression of the 3D effect and different selectivity.

In a further preferred embodiment, the preferably platelet-shaped magnetic pigments are aligned in the form of a marking having two regions in which the magnetic pigments are aligned substantially parallel to two planes pointing in different directions, preferably with a sharp transition between the regions. According to another preferred embodiment, the orientation of the preferably platelet-shaped magnetic pigments is in the form of a marking which contains a region in which the magnetic pigments are aligned in an arc relative to the surface of the ink layer. Such markings can in particular the document WO 2004/007095 A2 are taken from the disclosure of the production and properties of such markings in the present description.

In an advantageous variant of the invention, the second, static motif is arranged completely within the color layer with the aligned magnetic pigments.

In another variant of the invention, which is likewise advantageous, the second static motif in the register is partly arranged inside and partly outside the color layer with the oriented magnetic pigments. The continuation of the second motif outside the color layer with perfect registration "sews" the ink layer, as it were, with the surrounding substrate, thereby creating a particularly difficult to reproduce design with high security against counterfeiting. In this variant of the invention, the second static motif may also extend over a recess in the color layer, which likewise represents an area outside the color layer.

Advantageously, in the region of the second, static motif, the optical properties, in particular the color or the optical variability of the magnetic pigments, are changed, but the alignment of the magnetic pigments is retained. Such a change in the optical properties is also referred to as "orientation-preserving modification" below. the magnetic pigments called. The orientation-preserving modification, in particular, leaves unchanged the dynamic light-dark effects of the first, dynamic motif, giving the impression of a fixed plane above the first motif, through which the first motif, as it were, shines through.

Alternatively, it may also be advantageously provided that the orientation of the magnetic pigments in the region of the second, static motif is destroyed or the magnetic pigments are removed from the color layer in the region of the second, static motif. The second, static motif then shows no movement effect when viewed. In the event that a mixture of different magnetic pigments is present, one or more components of the mixture may be altered. In particular, the orientation of one or more components of this mixture may be destroyed in the region of the second, static motif, or one or more components of the mixture are removed from the color layer in the region of the second, static motif.

The second motif may also contain two partial regions which were generated with different laser parameters, wherein the magnetic pigments were modified to preserve orientation in one partial region and were destroyed or removed in the other partial region. Since the sections are created with the same laser beam in the same operation, they are in perfect register with each other.

The ink layer is preferably formed by a screen printing layer. In order to enable the fixation of the oriented magnetic pigments, the color layer with the magnetic pigments is expediently formed on the basis of a UV-curing color system, pure UV systems, UV / water-based systems or even UV / solvent-based systems being considered.

In addition to the magnetically oriented magnetic pigments, the color layer may also contain dyes, luminescent substances or further pigments, in particular colored pigments, luminescent or optically variable pigments, for example pigments prepared on the basis of liquid-crystalline polymers or iridescent pearlescent pigments, as described, for example, by Merck KGaA under the name Iriodin (R) are sold.

The color layer can also be arranged on a background layer which is colored or optically variable. In particular, the background layer may have a colored or optically variable further identification. Such further identification can also interact visually with the first and / or second motif.

The security element according to the invention can be further equipped with one or more protective layers for use as a security element for security papers, documents of value and other data carriers, for. B. with a transparent protective lacquer.

• – auf ein Substrat mindestens eine Farbschicht mit magnetisch ausrichtbaren Magnetpigmenten aufgebracht wird,
• – die Magnetpigmente magnetisch in Form von Muster, Zeichen oder einer Codierung ausgerichtet und in ihrer Ausrichtung fixiert werden, wodurch ein erstes Motiv mit einem dynamischen Bewegungseffekt erzeugt wird, und durch Laserbeaufschlagung in der mindestens einen Farbschicht ein zweites, statisches Motiv in Form von Muster, Zeichen oder einer Codierung erzeugt wird, dessen ortsfester Umriss einen ortsfesten Bezugspunkt für das erste Motiv bildet.

The invention also includes a method for producing a security element for securing security papers, value documents and other data carriers, in which

• At least one color layer with magnetically orientable magnetic pigments is applied to a substrate,
• The magnetic pigments are magnetically aligned in the form of patterns, characters or a code and fixed in their orientation, whereby a first motif with a dynamic movement effect is produced, and by laser application in the at least one color layer a second, static motif in the form of patterns, Character or a coding is generated whose fixed outline forms a fixed reference point for the first motif.

In a preferred variant of the method, a color layer based on a UV-curing color system is used, and the aligned magnetic pigments are fixed by UV curing of the color layer. The ink layer is preferably printed by screen printing, even if in principle other printing processes, such as flexographic printing or intaglio printing come into question.

It is advisable to carry out the laser application for generating the second motif with a pulsed infrared laser in the wavelength range from 0.8 μm to 3 μm, for example an Nd: YAG laser. The laser application is preferably carried out with short pulse durations of 20 ns or less, particularly preferably 12 ns or less.

Finally, the invention also includes a data carrier with a security element of the type described, wherein the security element can be arranged both in an opaque region of the data carrier and in or over a transparent window region or a through opening of the data carrier. In particular, the data carrier can be a value document, such as a banknote, in particular a paper banknote, a polymer banknote or a foil-paper composite banknote, or an identity card, such as a credit card, a bankcard, a cashcard, an authorization card, a banknote Identity card or a pass personalization page.

In all embodiments, the first and / or second motif, for example, represent a numbering, in particular as a replacement or supplement to a Buchdruckzifferung, about on banknotes. The first and / or second motif may also consist of numbers and letters derived from a digit, for example, numerals or letters calculated from standard-numbered cryptographic methods, or from a repetition of parts of a standard-numbering. The first and / or second motif may further consist of a value number, for example the denomination of a banknote, as in 7 may display a logo, such as a central bank publisher logo or anniversary commemorative event, may represent a date and / or time, or derived information such as a batch code, may represent a graphical element such as in 2 or may represent a code such as a bar code, matrix code, or a multi-color code.

In particular, either the magnetic pigment or, in the case of a mixture of different magnetic pigments, a particular magnetic pigment or the color layer can be blackened by the laser application or the substrate or a background layer below the color layer. Also, blending effects are possible, for example, a silver marking of the color layer and a blackening of the underlying substrate. The blackening may appear, depending on the thermal behavior of the substrate, as a finer or thicker mark than the marking of the color layer.

Especially when using the security element in the case of cards, one or more substrate layers may also be provided above the color layer. In this case, the layers can be laser-markable above the color layer, whereby different line widths can also result here. These cover layers can also be patterned to produce additional tilting effects, for example by a grid of cylindrical lenses. In embodiments in which one or more substrate layers are present below the ink layer, they can be blackened and / or tactilely marked in particular.

Substantially opaque printed layers can also be arranged above the color layer. These can, when they react with the laser radiation, be blackened or removed by the laser marking, for example to produce matt-gloss effects. At the same time the color layer can be marked orientation preserving. If the overpressure is transparent to the laser radiation, it can serve as a protective layer.

In an advantageous design alignment, color impression and laser marks disappear when viewed in review. The laser marking can also remove the color, so that at the marked points the transparency is improved. Such security elements can be used in transparent substrates or in transparent window areas of a data carrier. A transparent area may also represent only a partial area within a more complex structure, and / or may be combined with blackening of color layers or substrate layers.

• – Komplexe Herstellung: die Bedruckstoffe, Farben und Markierungswerkzeuge sind nicht ohne Weiteres auf dem freien Markt verfügbar;
• – Gute Erkennbarkeit der relevanten Sicherheitseffekte ohne Hilfsmittel;
• – Erhöhung des Anteils der Wertschöpfung in der Druckerei, da durch die Lasermarkierung ein zusätzlicher Designeffekt mit deutlich erhöhter Sicherheit erreicht wird; und
• – Erhöhung der Sicherheit des Datenträgers durch Kombinationseffekte und eine mit anderen Verfahren nicht darstellbare Passgenauigkeit.

Overall, the proposed combination of a static and a dynamic motif in a security element according to the invention offers the following advantages in particular:

• - Complex manufacturing: the substrates, inks and marking tools are not readily available on the open market;
• - Good visibility of the relevant safety effects without aids;
• - Increasing the share of added value in the printing works, since the laser marking achieves an additional design effect with significantly increased safety; and
• - Increasing the security of the data carrier by combination effects and an accuracy that can not be represented with other methods.

Further exemplary embodiments and advantages of the invention are explained below with reference to the figures, in the representation of which a representation true to scale and proportion has been dispensed with in order to increase the clarity. The various embodiments are not limited to use in the specific form described, but can also be combined with each other.

Show it:

1 a schematic representation of a banknote with a security element according to the invention,

2 a view of the security element of 1 .

3 schematically the orientation of the still movable magnetic pigments of a security element according to the invention in the field of a spherical magnet,

4 a cross section through the security element of 2 along the line IV-IV,

5 a cross section through the security element of 2 along the line VV,

6 a representation like in 5 for another embodiment of the invention, in which the interference layer pigments are modified by the laser radiation preservation, and

7 a security element according to the invention, in which the laser-generated static motif is continued in register with the surrounding area of the color layer.

The invention will now be explained using the example of security elements for banknotes. 1 shows a schematic representation of a banknote 10 that with an in 2 more precisely illustrated security element 12 provided with a combined static and dynamic motif.

Regarding 2 indicates the security element 12 a color layer 20 magnetically-oriented, platelet-shaped magnetic pigments formed by a spherical magnet in the form of a sharply demarcated circular marking 22 is aligned. The circular marking 22 shows a dynamic motion effect, where the position of the marking 22 on the security element 12 seems to move when tilting the security element or when changing the viewing or lighting direction, and therefore forms a dynamic motif.

The dynamic motif 22 is with a laser-generated, static motif 28 combined in the form of two eighth notes, which shows no movement effect, but when viewed a fixed reference point for the dynamic motif 22 forms.

Through this fixed point of the static theme integrated into the security element 28 the dynamic movement effect and the three-dimensional appearance of the aligned magnetic pigments are emphasized and thus even more evident. The immediate proximity of the stationary motif 28 Due to the contrasting effect, the viewer's attention is increasingly directed to the seemingly moving dynamic motif 22 ,

The viewer can see the security element 12 also easy to check for authenticity, as the combination of static and dynamic motif is easy to memorize and their presence is determined without aids.

Finally, as explained in more detail below, the generation of the static motif by means of laser radiation can produce special effects in the combination marking which can not or only with difficulty be achieved in other ways.

With reference to the 2 to 4 First, the orientation of the magnetic pigments of the color layer 20 described in more detail with a spherical magnet. 4 shows a cross section through the security element of 2 along the line IV-IV, 3 schematically shows the orientation of the still moving magnetic pigments 44 in the field of a sphere magnet 30 ,

For the magnetic pigments 44 they may be, for example, platelet-shaped iron pigments which are made from reducing-treated carbonyl iron powder and which can be produced with a high ratio of platelet diameter to platelet thickness. Also suitable are wet-chemically prepared pigments with a support of mica, SiO ₂ or mica and an outer shell of iron oxide (Fe ₃ O ₄ ), which gives the magnetic pigments their magnetic properties. Such pigments are offered for example by Merck KGaA under the name Colorona Blackstar (R). By changing the iron oxide layer thickness, different shades can be achieved (eg green, blue, red). For security printing opaque magnetic pigments with a color shift effect, for example under the name Colorcrypt (R), or covering magnetic pigments with a uniform color are also available. For example, a gold-colored magnetically orientable magnetic pigment may comprise Al ₂ O ₃ coated with Fe ₂ O ₃ and MgO.

In the embodiment, for the production of the security element 12 on a substrate 40 a color layer 20 based on a UV-curable color system, the desired magnetically alignable, platelet-shaped magnetic pigments 44 contains. The printing of the color layer 20 takes place preferably by screen printing.

Then the substrate becomes 40 with the in the paint layer 20 still moving magnetic pigments 44 at a small distance over a ball magnet 30 brought ( 3 ). The spherical magnetic field lines 32 of the ball magnet align in a defined area 42 the magnetic pigments 44 substantially perpendicular to the substrate surface, while the preferred orientation of the magnetic pigments 44 outside the range 42 essentially parallel to the substrate surface. The oriented magnetic pigments 44 are permanently fixed in their orientation by curing the UV varnish, as in the cross section of 4 shown.

This creates a centrosymmetric, circular marking 22 which in their interior is a substantially uniformly aligned area 24 ( 2 ), in which the magnetic pigments are perpendicular to the substrate surface stand. In a narrow transition area 26 goes the inner area 24 in the surrounding area 21 the marking over, in which the magnetic pigments of the paint layer 20 are aligned substantially parallel to the surface thereof.

After alignment and fixation of the magnetic pigments 44 becomes the color layer 20 with laser radiation, preferably laser radiation of a pulsed infrared laser with short pulse durations of about 20 ns or less, preferably of about 12 ns or less applied. The laser beam is typically with a width of a few tenths of a millimeter and a marking speed of a few m / s in the form of the desired static motif 28 over the color layer 20 guided.

The laser radiation destroys the orientation of the magnetic pigments or the magnetic pigments in the applied areas 44 be in the affected areas 28 even completely out of the paint layer 20 away. The latter is in 5 shown, which is a cross section through the security element of 2 along the line VV shows. The areas 28 without magnetic pigments therefore no longer take on the dynamic motion effect of the subject 22 part, but appear fixed and static.

Also the visual impression of the color layer 20 is in the affected areas 28 changed with respect to the non-applied areas of the ink layer, the type of visual change in particular by the design of the ink layer, by the choice of magnetic pigments, by the laser parameters during the application, by an optionally below the ink layer 20 arranged background layer or one above the color layer 20 arranged cover layer can be adjusted in many areas as desired.

For example, the color layer 20 in addition to the magnetic pigments 44 Color pigments, which are not affected by the laser radiation and whose color impression after the application of the visual impression of the areas 28 certainly. The color layer 20 may also be transparent or translucent after removal of the magnetic pigments and in the areas 28 release the view of a background layer. Such a background layer can be monochrome or even contain a marking, so that the applied areas 28 in different places of the security element 12 show a different visual impression.

In another variant of the invention, the orientation of the magnetic pigments is obtained by the laser radiation, but the optical properties, in particular the color or the optical variability of the magnetic pigments, are changed.

6 shows in cross-section a representation as in 5 for another embodiment of the invention, in which the color layer 20 optically variable, magnetic interference layer pigments 52 contains. Due to the laser radiation are in the applied areas 50 in each case only one or more layers of the interference layer pigments 52 removed or destroyed, so that they lose their optically variable properties and as modified pigments 54 appear with a silver-gray color impression.

By the orientation-preserving modification of the optical properties of the magnetic pigments 52 arises in the security element, a mixing area in which the modified pigments 54 show on the one hand a three-dimensional appearing appearance due to their preserved orientation. On the other hand, by the fixed outline of the areas 50 a static information in the color layer 20 introduced as a fixed reference point for the dynamic motif 22 serves. In particular, the dynamic light-dark effects of the modified magnetic pigments remain 54 unchanged, giving the impression of a fixed level above the dynamic motive 22 arises through which the dynamic motive 22 translucent, as it were.

The orientation preserving modification of the optical properties of the magnetic pigments 52 can be used as an additional security feature, as the unchanged orientation of the modified pigments 54 can still be viewed and proven both by the preservation of the light-dark effects visually and with suitable aids.

The security against counterfeiting of security elements according to the invention can also be further increased by virtue of the fact that the laser-generated static motif fits precisely into the surrounding area of the ink layer 20 is continued. 7 shows a security element 60 with a coat of paint 20 containing a color mixture of magnetically oriented, optically variable, platelet-shaped magnetic pigments and yellow-green color pigments. In the color layer 20 is how related to 2 described by alignment with a spherical magnet a circular motif 22 introduced with dynamic movement effect.

Alternatively or in addition to the color pigments, the color mixture may also contain optically variable pigments, in particular interference pigments or liquid crystal pigments. Furthermore, the color mixture of a mixture consist of various magnetically oriented platelet-shaped magnetic pigments.

The dynamic motif 22 is with two laser-generated static motifs 62 . 64 combined, the fixed reference points for the dynamic motif 22 form. The first static motif 62 forms the denomination by its outline " 50 "The banknote 10 and is formed by a region in which the optical properties of the magnetic pigments have been modified to be orientation-preserving. The numerals of denomination " 50 "Appear with their stationary outline, for example silver before the color-shifting, yellow-green primed background of the optically variable magnetic pigments and the yellow-green color pigments of the color layer 20 ,

The second, linear, static motif 64 extends beyond the boundary of the paint layer 20 out into the adjacent banknote substrate 70 , In the subarea 66 of the subject, which is within the color layer 20 are located by the laser application, the magnetic pigments are completely out of the ink layer 20 removed, as in 5 shown. Of the color mixture then remain only the yellow-green color pigments. The subareas 66 Therefore do not take on the dynamic motion effect of the subject 22 but form a static image information within the color layer 20 ,

In which is in the banknote substrate 70 extending portion 68 of the second motif 64 becomes a colored and tactile detectable mark in the bank note substrate by the action of the laser radiation 70 generated. Because the subareas 66 . 68 inside and outside the color layer 20 are generated by a continuous guide the same laser beam, they are in perfect register with each other. The security element 60 gets through that over the edge of the paint layer 20 outreaching static motif 64 with the surrounding banknote substrate 70 practically "sewn".

Such a continuous motif between a screen printing ink layer 20 and the surrounding substrate with color edge at the edge of the element can be achieved with perfect registration only by the laser application according to the invention. Another security effect is in the described embodiment by the yellow-green color of the disposed within the ink layer portion 66 formed, which results from the removal of the magnetic pigments and the standing of the yellow-green color pigments. The color of the section 66 therefore corresponds to the color base of the surrounding, color-shifting layer 20 , Such a correspondence is very difficult to reproduce in terms of printing technology, in particular not together with the perfect registration of the continued subregions 66 . 68 ,

LIST OF REFERENCE NUMBERS

10

bill

12

security element

20

coat of paint

21

surrounding area

22

Marking, dynamic motif

24

inner area

26

Transition area

28

static motive

30

bullet magnet

32

field lines

40

substratum

42

Area

44

magnetic pigments

50

acted upon area

52

magnetic interference layer pigments

54

modified pigments

60

security element

62, 64

static motives

66, 68

subregions

70

Banknote substrate

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• WO 2009/033601 A1 [0003]
• EP 1251152 B1 [0010]
• EP 1366380 A2 [0010]
• WO 2004/007095 A2 [0018]

Claims (20)

Security element for security papers, documents of value and other data carriers, having at least one color layer with magnetically oriented magnetic pigments which form a first motif in the form of patterns, characters or a coding which shows a dynamic movement effect when the security element is tilted, characterized in that the first, dynamic motif is combined with a generated by the action of laser radiation second, static motif in the form of patterns, characters or a coding whose stationary outline forms a fixed reference point for the dynamic motif. Security element according to claim 1, characterized in that the magnetic pigments are non-spherical, in particular platelet-shaped. Security element according to claim 1 or 2, characterized in that the magnetic pigments are colored and / or optically variable, in particular color-shifting thin-film elements with an interference layer structure. Security element according to at least one of claims 1 to 3, characterized in that the magnetic pigments are formed on the basis of high-purity iron powder. A security element according to at least one of claims 1 to 4, characterized in that the magnetic pigments are aligned in the form of a centrosymmetric marking, which preferably contains in its interior a substantially uniformly aligned region with a diameter of 5 mm or more. Security element according to at least one of claims 1 to 5, characterized in that the magnetic pigments are aligned by a ball magnet or by a plurality of spaced ball magnets in the form of the first motif. Security element according to at least one of claims 1 to 6, characterized in that the second, static motif is arranged completely within the color layer with the aligned magnetic pigments. Security element according to at least one of claims 1 to 6, characterized in that the second, static motif is arranged in the register partially within and partially outside the color layer with the aligned magnetic pigments. Security element according to at least one of claims 1 to 8, characterized in that in the region of the second, static motif, the optical properties, in particular the color or the optical variability of the magnetic pigments are changed, the orientation of the magnetic pigments, however, is obtained. Security element according to at least one of claims 1 to 8, characterized in that in the region of the second, static motif, the orientation of the magnetic pigments is destroyed or that the magnetic pigments in the region of the second, static motif are removed from the color layer. Security element according to at least one of claims 1 to 10, characterized in that the color layer is formed by a screen printing layer. Security element according to at least one of claims 1 to 11, characterized in that the color layer is formed with the magnetic pigments based on a UV-curing color system. A security element according to at least one of claims 1 to 12, characterized in that the color layer in addition to the magnetically oriented magnetic pigments dyes, luminescent substances or other pigments, in particular colored pigments and / or luminescent pigments and / or optically variable pigments. A security element according to at least one of claims 1 to 13, characterized in that the color layer is arranged on a background layer which is colored or optically variable, in particular that the background layer has a colored or optically variable further identification. Method for producing a security element for securing security papers, security documents and other data carriers, in which At least one color layer with magnetically orientable magnetic pigments is applied to a substrate, - The magnetic pigments are magnetically aligned in the form of patterns, characters or a coding and fixed in their orientation, whereby a first motif is generated with a dynamic motion effect, and - By laser exposure in the color layer, a second, static motif is generated in the form of patterns, characters or a coding whose stationary outline forms a fixed reference point for the first motif when viewed. A method according to claim 15, characterized in that a color layer based on a UV-curing color system is used and the aligned magnetic pigments are fixed by UV curing of the ink layer. A method according to claim 15 or 16, characterized in that the color layer is printed by screen printing. Method according to at least one of claims 15 to 17, characterized in that the laser application with a pulsed infrared laser in the wavelength range of 0.8 microns to 3 microns, preferably with short pulse durations of 20 ns or less, more preferably with short pulse durations of 12 ns or less, is performed. Data carrier with a security element according to at least one of claims 1 to 14. A data carrier according to claim 19, characterized in that the security element is arranged in or above a transparent window area or a through opening of the data carrier.

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