DE102008015507B4 - A method of generating a message to be transmitted over a mobile network for ordering a program of a television and / or radio program provider - Google Patents

Abstract

Method for generating a message to be transmitted via a mobile radio network (7) for ordering at least one program of a television and / or radio program provider, characterized by the following steps:
- Providing an application for ordering at least one program of a television and / or radio program provider on a subscriber identification card (4) in a mobile device (1), wherein the application is an operating menu for a user to enter the order on a display unit (3) of the mobile device (1), wherein the operating menu and / or the ordered programs are updated at intervals by a request of the user by means of an input to the operating menu and / or automatically and wherein the operating menu comprises an input menu via which User can deposit customer data of the television and / or radio program provider on the subscriber identification card (4) and / or in a memory of the mobile device (1);
Generating a message to be transmitted via a mobile radio network (7) for ordering the at least one program, the message being automatically based on the inputs of the user into the operating menu.

Description

The The invention relates to a method for generating an over a Mobile network to be transmitted Message for ordering at least one program of a television program and / or radio program provider. Furthermore, the invention relates a corresponding subscriber identification card for carrying out the Method and a method and system for automatic Ordering a program of a television and / or radio program provider via a Mobile network.

TV or radio program providers today hire their customers Variety of different programs of different divisions ready. In particular, there are now a variety of so-called. Pay-TV operators, which against fee payment provide subscribers with specific channels or Offer programs. Often, the customer has the desire to that he is outside too subscription to certain programs or programs. For example, the case may occur that the customer is an important football game want to watch the above a sports channel of the Ferneh program provider is offered however, the customer did not subscribe. It is from the state of the Technology in this solutions known, which allow the customer, a so-called. Short-term subscription for corresponding Consignments (sometimes referred to as day ticket) to acquire, so that the customer receives certain programs desired by him can. At the conclusion of such short-term subscriptions, the customer For example, call a hotline of the television program provider or he can with the help of a computer over the internet or with help his mobile device over a WAP portal the appropriate programs at the television broadcaster to order.

From the publication CN 1665296 A a method and a system is known, with which a user can order via SMS a program of a TV provider, whereupon the transmission of the program by the TV provider is prompted.

The document GB 2 272 823 A discloses a pay TV system in which a user may request a program to be paid over a telephone line at a toll center, whereupon an activation code is transmitted to a corresponding receiving unit so that the user can receive the ordered program via the receiving unit.

In the document US Pat. No. 6,976,171 B1 a SIM card for the subscriber of a GSM mobile network is described, wherein on the SIM card in addition to the subscriber identification for the mobile network other identification parameters, such as the identification parameters for a pay TV system, are stored. The additional identification parameters can be downloaded or modified by a SIM server. Preferably, the identification parameters are transmitted via SMS between the SIM server and the SIM card.

at all known systems for ordering programs in one Television and / or radio program providers are a majority of to carry out the customer Individual steps required to order the program. Especially For example, the customer must call a special hotline, or he has to go through elaborate inputs in his mobile device Write a message to order specific programs.

From the US 2005/0246253 A1 Furthermore, a system for carrying out financial transactions by a mobile network operator is known. The system comprises a transaction platform on the part of the network operator, and transaction management software on the user's side. The software may in particular be implemented on a SIM card; it generates a mobile display control menu and translates user input into a message for executing a financial transaction. To ensure the safety of financial transactions, the solution must be static. Regular changes to the software itself or the operating menu are not possible. In addition, the security-sensitive nature of financial transactions requires that the meaning of the input to be made by the user be completely transparent to him and that he will do all the input himself.

task The invention is to provide a simplified method, with which a customer intended for a television and / or radio broadcaster Programs can order.

These Task is solved by the independent claims. further developments of the invention are in the dependent claims Are defined.

According to the invention, a method for generating a message to be transmitted via a mobile radio network for ordering at least one program of a television and / or radio program provider is provided, wherein the program provider can be any provider who subscribes free of charge or preferably for a fee for its customers. The programs can be, for example, certain television or radio channels, but also to dedicated broadcasts on a channel, such. B. Sports programs or movies and the like, act. The inventive method is characterized in that an application for ordering at least one program of the television and / or radio program provider is provided on a subscriber identification card in a mobile device, wherein the application is an operating menu for a user to enter the order generated on a display unit of the mobile device. The operating menu provided via the application comprises an input menu, via which the user can store customer data of the television and / or radio program provider on the subscriber identification card or in a memory of the mobile device. This makes it possible that the customer does not have to re-enter the user data every time he orders a program via his mobile device, but rather the already stored customer data can be accessed. The stored customer data z. B. at least partially integrated into the message to be transmitted. Likewise, the message can be encrypted using the customer data or possibly with one or more keys associated with the customer data. In this way, a suitable mechanism for checking the authenticity of the generated message at the program provider is enabled. The operating menu and / or the programs that can be ordered via the operating menu are updated at intervals by a request of the user by means of an input in the operating menu and / or automatically. This ensures that the user always has access to the current program offering and the latest version of the operating menu. This updating is preferably done by sending updated information from an over the air (OTA) server over the cellular network to the mobile. The term "mobile device" is to be understood broadly and includes any mobile device with which a connection to a mobile network can be established, in particular cell phones, laptops, PDAs (PDA = Personal Digital Assistant) and the like. Based on the user's input into the operating menu, a message to be transmitted via the mobile radio network for ordering the corresponding program requested by the user is automatically generated via this application. In a preferred variant of the invention, the generated message is a so-called SMS message (SMS = Short Message Service).

The inventive method allows in a simple way with an application on the subscriber identification card the automatic generation of a message to order a Program over Inputs of a user into a control menu, which by the user to be performed Minimizes interactions to order the program he wants become. In particular, a user on his mobile device does not have any complex Shortcuts for composing a corresponding order message but the message is automatically interposed a corresponding operating menu generated. Through the operating menu is a simple and intuitive user interface to order created by programs, which makes the ordering process for one User is greatly simplified.

In A preferred variant of the invention is the generated message for transmission provided in a GSM network in which as a subscriber identification card a SIM card is used (SIM = Subscriber Identity Module). In this case, the application on the card preferably a SIM toolkit application, which according to the GSM standard GSM 11.14 is generated. This standard is also called SIM Application Toolkit designated and enabled the SIM card has direct access to features of the mobile device, such as z. As the control of the display, the query of the keyboard, the Sending messages and the like. These are in the GSM standard GSM 11.14 set a corresponding SIM card commands. For a more detailed explanation of the SIM Application Toolkit will be referred in particular to W. Rankl, W. Effing, Handbuch der Chipkarten, 4th edition 2002, pages 779 to 784, referenced. Nevertheless can the inventive method in other than GSM networks, such. B. in UMTS networks used become. There are already standards for the provision of applications on subscriber identification cards from other networks, such as. For example, the USIM Application Toolkit or the UIM Application Toolkit. Furthermore is there a generic standard for all Application Toolkits, referred to as CAT (card application toolkit).

In a preferred embodiment the method according to the invention is through the application on the subscriber identification card also sending the message to the mobile network, either automatically or after confirmation by the user, prompted. This will be the ordering process for the User further simplified.

In a further embodiment of the method according to the invention, the user is offered a plurality of programs to be ordered via the operating menu, and the user can select one or more programs from the plurality of programs, whereupon a message for ordering the selected programs is automatically generated. As a result, the order of a program for the user ge in a particularly simple way by means of an intuitive operating menu guaranteed.

The inventive method is suitable for any type of television and radio reception systems. Especially can Programs for Satellite and / or DVB-T (Digital Video Broadcasting Terrestrial) and / or cable TV and / or DVB-H (DVB-H = Digital Video Broadcasting Handheld) the message generated according to the invention be ordered.

Next In the method described above, the invention also includes a corresponding subscriber identification card, in particular a Chip card, with an application stored on it for generating one over a mobile network to be transmitted Message for ordering at least one program of a television program and / or radio program provider, whereby with the application on the card the method described above is feasible. In the application it is preferably a SIM toolkit application.

Next generating a message to order a program the invention further also the execution of the entire ordering process. During this ordering process, the message for ordering is displayed first at least one program generated by the method described above. The message is then sent via the mobile device in the Mobile network sent out. Eventually the message gets through a processing system (eg, a server) of the television and / or Radio program provider received, which subsequently the authenticity verified the message. If successful verification is included a customer of the television and / or Radio program provider associated with the message. So the message also received by the processing system of the program provider is, in the message, in particular a corresponding recipient address, for example, in the form of a telephone number, deposited, thereby the appropriate processing system is identified. Finally will upon successful verification, the at least one ordered program through the processing system of the television and / or radio program provider for the the customer associated with the message. this happens for example about an unlock code sent to the receiving unit at which the ordered program is to be received, transmitted becomes.

In A preferred variant involves the verification of the authenticity of the message a review of one transmitted with the message Mobile number and / or transmitted with the message customer data.

Next the method of ordering described above further comprises the invention a corresponding ordering system. This ordering system includes a mobile device with a Affiliate ID Card and one on the Affiliate ID Card stored application for generating a message to order at least one program, wherein generating the message with the method according to the invention described above expires and wherein the mobile device emits such a generated message over the mobile network during operation. About that In addition, the system includes a processing system, for example a server, the television and / or radio program provider, with the one emitted by the mobile device Message can be received and what the authenticity of the message Verified, with successful verification, a customer of the Remote and / or radio program provider associated with the message can be. The processing system is designed in this way, that, if the verification is successful, it will order at least one Program for unlocks the customer associated with the message.

embodiments The invention will be described below with reference to the accompanying figure described.

1 shows a schematic representation of the sequence of an embodiment of the method according to the invention.

In relation to 1 an embodiment of the inventive method for ordering programs of a so-called pay-TV program provider is described. Such program providers make TV programs or individual programs, such. B. feature films, at predetermined times or "on demand" for a user against payment. The user is a customer of the pay-TV program provider and usually has a subscription for certain programs, such. As movies, sports programs or the like. Depending on the program provider, the programs can be provided to the customer via different transmission paths, such as: B. via satellite, DVB-T, cable TV, Internet TV or via TV for portable devices, which is also referred to as a mobile TV and can be received via the standard DVB-H.

In the embodiment described below, a customer of a pay-TV program provider is offered the opportunity, in addition to his already subscribed programs, for a short time, for example on a daily basis, to have other programs released for a corresponding fee. For example, a customer may, for a fee, unlock and watch certain videos and movies on demand. As described below, the possibility of to be allowed to unlock programs for a short time, provided via a mobile device in the form of a mobile phone, which in 1 with the reference number 1 is designated. In the embodiment described here, the mobile phone communicates with other subscribers via the GSM mobile radio network; however, it is also conceivable that the inventive method is implemented alternatively or additionally also in other mobile radio networks.

The cell phone 1 includes a control panel 2 in the form of a keyboard as well as a display 3 via which a user communicates with the mobile phone and sets up and carries out data connections or telephone calls. The user is doing a participant in the mobile network, with its subscriber data in a SIM card 4 stored in the mobile device 1 is used and over which the subscriber authenticates in the mobile network. The participant is also a customer of a pay-TV provider who has a corresponding background system, which according to 1 through a server 5 is indicated. The subscriber can use the GSM mobile network with the server 5 communicate. In 1 , this communication is schematically indicated by arrows P1 and P2, wherein the mobile network used for communication is schematized by a plurality of base stations 6 is reproduced and with reference numerals 7 is designated.

In order to easily allow the customer of the pay-TV provider to order programs via his mobile phone, contains the SIM card 4 a so-called SIM toolkit application according to the GSM standard GSM 11.14. This standard, also referred to as "SIM Application Toolkit" allows the SIM card direct access to functions of the mobile device. In the embodiment described here, an application of this standard is stored on the SIM card, this application allows in a simple way with little user interaction, the order of a program by the user at the program provider. This is achieved by the fact that the SIM Toolkit application provides a special operating menu on the display of the mobile phone, through which the customer once his customer data with the pay-TV provider, such. B. customer number and PIN, can enter, in particular a separate menu item "Personal Data" is provided. The customer data is securely managed on the SIM card, and the customer does not have to enter this data each time he wants to order a new program from the pay-TV broadcaster. Rather, in this case, the once stored customer data is accessed.

The operating menu provided via the SIM toolkit application also includes further menu items in which the additionally ordered programs are listed. The customer can then navigate within the menu via ent speaking keys on his mobile device through the offered programs and select one or more of him desired programs. After selection by the customer, the SIM toolkit application automatically assembles a suitable order SMS, in which case suitable encryption mechanisms in particular can be used in order to avoid misuse of the order of programs. For this purpose, for example, a corresponding key is deposited on the SIM card, this key also at the server 5 the pay-TV provider is known.

The order SMS is then sent via the mobile network 7 transferred to the background system of the pay-TV provider. The background system then verifies the SMS for authenticity, ie it is checked whether the SMS comes from a customer of the pay-TV provider. This can be done, for example, by transmitting customer data with the SMS or by using encryption mechanisms to decrypt the SMS. Upon successful verification of authenticity, the ordered programs contained in the SMS will then be activated by the pay-TV provider.

Depending on which type of programs is provided, the activation takes place on different transmission paths. For example, the user on his mobile device 1 Once the program to be displayed has been ordered, a corresponding activation code can again be sent via the mobile radio network 7 be forwarded to the mobile phone. Should the program be provided, for example, via satellite, the activation code is transmitted to the corresponding satellite receiver, for example via a corresponding telephone line or via other transmission paths, such. For example, the Internet. With the help of the activation code, the corresponding program can then be received by the user.

In the provision of the operating menu via the SIM toolkit application, in a variant of the invention, for example, there is the possibility that the pay-TV provider dynamically updates the selectable menu items together with the mobile network operator, ie both the menu structure and the programs to be subscribed be updated at regular intervals. This can be done, for example, via a so-called OTA server (OTA = Over the Air), which in each case sends information to the mobile device of the customer as to which programs are currently available for retrieval by the pay-TV provider. The variant of the automatic update of the operating menu has the advantage that z. B. so-called. Premium customers ever the time an updated program offer in their operating menu and find the pay-TV provider can also targeted advertising for certain programs, for example in the form of a special reference to the opportunity to watch an important football game in the context of a World Cup.

alternative or additionally can also use the SIM Toolkit application to be created, that the customer is up to date with updated information through a corresponding menu item, such as B. "Update Program "itself at the pay TV provider by sending an SMS request. The SMS This is done automatically by the SIM toolkit application generated and the user only has to enter the operating menu, that he wishes to update the program information. Of the Advantage of this variant is that the SMS traffic between the mobile network operator and the customer is reduced because no permanent Updating the operating menu he follows. Rather, the customer gets himself the updates at the pay-TV provider.

The has described in the foregoing embodiment of the method according to the invention a lot of advantages. An important advantage is that the handling of the program order by a customer via the mobile device strong is simplified. In particular, the customer will have a comfortable, menu-driven Application using the SIM application toolkit on the SIM card provided over which he can carry out the order of programs without him must type in complicated SMS or a call center or a must contact the appropriate Internet portal.

Of the Pay TV provider has through the transmission automatically in the mobile device the customer generated SMS including possible encryption techniques the certainty about that the customer is also the participant registered with him (so-called "Sender Validation "). Furthermore has the pay-TV provider also the possibility customer-directed advertising via SMS, for example as separate text SMS or SMS to update the operating menu. hereby The pay-TV provider can use special programs or broadcasts to draw attention.

Furthermore the mobile network operator also participates in the implementation of the Ordering process, as the operator has the SIM toolkit application on the SIM card provides, allowing him to make appropriate royalty payments from the pay-TV provider for demand this provision. Furthermore, the ordering process via the Mobile network to an increased SMS traffic, which increases the revenue of the mobile network operator increase, since this one for Sending SMS usually Fees of the mobile subscriber requested.

Claims (11)

Method for generating a via a mobile network ( 7 ) to be transmitted for ordering at least one program of a television and / or radio program provider, characterized by the following steps: - providing an application for ordering at least one program of a television and / or radio program provider on a subscriber identification card ( 4 ) in a mobile device ( 1 ), wherein the application has an operating menu for a user to enter the order on a display unit ( 3 ) of the mobile device ( 1 ), wherein the operating menu and / or the ordered programs are updated at intervals by a request of the user by means of an input to the operating menu and / or automatically and wherein the operating menu comprises an input menu, via which the user customer data of the television and / or or Radio Program Provider on the Subscriber Identification Card ( 4 ) and / or in a memory of the mobile device ( 1 ) can deposit; - generating one over a mobile network ( 7 ) to be transmitted message for ordering the at least one program, wherein the message is automatically generated based on the inputs of the user in the operating menu via the application, wherein in the message to be transmitted at least partially the deposited customer data is integrated and / or the message with the help the customer data and / or one or more keys associated with the customer data is encrypted. A method according to claim 1, characterized in that the message is intended for transmission in a GSM network and the application on the subscriber identification card ( 4 ) is a SIM toolkit application. Method according to claim 1 or 2, characterized that the message is an SMS message. Method according to one of the preceding claims, characterized in that the application, the transmission of the generated message via the mobile network ( 7 ). Method according to one of the preceding claims, characterized in that the user is offered on the operating menu, a plurality of orderable programs and the user can select one or more programs from the plurality of programs, whereupon automatically issued a message for ordering the out selected programs is generated. Method according to one of the preceding claims, characterized in that the updating is carried out such that updated information from an OTA server via the mobile radio network ( 7 ) to the mobile device ( 1 ). Method according to one of the preceding claims, characterized marked that with the procedure messages to order of programs for transmission by satellite and / or DVB-T and / or cable TV and / or DVB-H and / or Intetnet TV are gernerierbar. Affiliate ID Card ( 4 ), in particular chip card, with an application stored thereon for generating a via a mobile radio network ( 7 ) to be transmitted message for ordering at least one program of a television and / or radio program provider, said with the application when on a mobile device ( 1 ), a method according to any one of the preceding claims is feasible. Method for ordering at least one program of a television and / or radio program provider via a mobile radio network ( 7 ), characterized by the following steps: generating a message for ordering at least one program with a method according to one of claims 1 to 7; - Sending the message via the mobile device ( 1 ) in the mobile network ( 7 ); Receiving the message by a processing system ( 5 ) of the television and / or radio program provider and verifying the authenticity of the message, upon successful verification, a customer of the television and / or radio program provider of the message can be assigned; Activating the at least one ordered program for the customer assigned to the message by the processing system ( 5 ) of the television and / or radio program provider in case of a successful verification. Method according to claim 9, characterized in that verifying the authenticity of the message is a check of a transmitted with the message Mobile number and / or transmitted with the message customer data includes. System for ordering at least one program of a television and / or radio program provider via a mobile radio network ( 7 ), comprising: - a mobile radio device ( 1 ) with a subscriber identification card ( 4 ) and one on the subscriber identification card ( 4 ) stored application for generating a message for ordering at least one program with a method according to one of claims 1 to 7, wherein the mobile device ( 1 ), when the application is executed on it, in operation a generated message via the mobile network ( 7 ); A processing system ( 5 ) of the television and / or radio program provider for receiving the from the mobile device ( 1 ) and verifying the authenticity of the message, the processing system ( 5 ) is configured such that the message is assigned to a customer of the television and / or radio program provider on successful verification; - wherein the processing system ( 5 ) is configured such that, upon successful verification, it releases the at least one ordered program for the customer assigned to the message.