DE102005060632A1 - Contact intervening method for data and/or communication network, involves producing communication connection between two communication terminals, where one of the terminals identifies data assigned to telephone number and/or code - Google Patents

Abstract

The method involves evaluating a portion of data which is stored in a data base (11) and is assigned to an entered telephone number and/or code. A contact between a prospective customer or a contact seeker and a supplier of a product is intervened depending on the evaluation of the data. A communication connection is produced between two communication terminals, where one of the terminals identifies the data assigned to the telephone number and/or the code. Information is stored by intervening the contact. Independent claims are also included for the following: (1) an arrangement for executing a method for intervening a contact between a prospective customer or a contact seeker and a supplier of a product (2) a machine-readable storage medium storing a computer program for executing a method for intervening a contact between a prospective customer or a contact seeker and a supplier of a product.

Description

The The invention relates to a method for contact switching using of data and / or communication networks and a corresponding Computer program and a corresponding computer-readable storage medium, which are particularly suitable for use in industry or product directories, Job boards, Verify display services or the like mediated contacts to be able to it does not matter is whether the ads, directories or other services online in Internet or appear as print media.

Lots Operator of industry or product directories, job boards, advertising services etc. have the problem that they have one for the advertiser or advertiser comprehensible contact from the website reader to the provider of a Need to produce products. As a rule, this can only be proven by electronic means be such. B. over electronic inquiry forms email or similar.

For the reader a portal that is about a Informing or responding to a message means but this is a hurdle. First, there is no guarantee that the provider will report back and for another, he knows usually not what happens to his personal data. in the End result, therefore, the contact is rather avoided or in others Media looking for more direct contact ways.

In many cases it is therefore essential the phone number of the provider or advertiser on a webpage so that interested parties can inform themselves. In In this case the contact is beyond the control of the portal operator and proof opposite the advertising or advertising customers is impossible.

So far For this reason, most web services advertise product information offer, no way the direct telephone dial.

The same issue arises when readers print out ads and the contact to a later Time or for phone numbers in print ads, Email newsletters etc.

It is therefore an object of the invention, a method for contact placement using data and / or communication networks as well a corresponding computer program and a corresponding computer-readable To provide storage medium, which eliminate the disadvantages mentioned above and in particular a telephone based on advertisements or the like Make contact brokerage provable.

These The object is achieved by the Features in the claims 1, 16, 21 and 22 solved. Advantageous embodiments The invention are contained in the subclaims.

• – Branchenverzeichnisse,
• – Produktverzeichnisse,
• – Email-Newsletter,
• – Jobbörsen und/oder
• – Anzeigendienste

handeln.A particular advantage of the invention is that the inventive method for contact switching using data and / or communication networks, a resonance measurement for both ads in online publications and for ads in print media is made possible. This is achieved by providers of information publish information entries in publications, at least a part of the information entries and at least a part of the information entries and at least one cipher associated with each other and the assignment descriptive data are stored in at least one database, after input the (one of) at least one telephone number and / or cipher in a connected to a communication network first communication terminal connects to a designated by the entered telephone number and / or cipher connection and a computer program is initiated at least part of the stored in the at least one database to evaluate the data assigned to the telephone number and / or cipher assigned, in accordance with the evaluation of the data, a contact exchange takes place by a communication connection between the first communication terminal and a second communication terminal designated by the inputted telephone number and / or cipher associated data terminal, and information about the contact exchange is stored. For example, the publications published as print media, on television and / or as online publications on the Internet may include

• - directories,
• - product directories,
• - Email newsletter,
• - job boards and / or
• - Advertising services

act.

Advantageously, the method according to the invention is carried out by a provider of information, such as a content provider or publisher of print media, or a service provider commissioned by the latter. In the following, the person performing the method should be referred to as an intermediary. To carry out the method, the operator has a number of telephone lines, ie telephone numbers. These phone numbers are now a provider (advertiser) of In formation contributions and / or one or more information items (advertisements) assigned. These assignments are stored in a database. In addition to the assignment of phone number and ad, additional information can be linked to the phone number: for example, the phone number of the advertiser for the direct contact between a person interested in the advertised product and the advertiser, duration of the relevant listing, account balance of the advertiser, or other access requirements - also for the interested party. When the advertiser selects the telephone number indicated in the advertisement, he is connected to a terminal connected to the corresponding terminal. Preferably, this connection is a normal telephone connection. In a preferred embodiment of the inventive method is provided that this terminal is a computer telephony server, and on this computer telephony server, a computer telephony application (CT application) is installed, which receives the call and the Phone number assigned stored data evaluates. The evaluation includes, for example, the telephone number of the advertiser, information about the account balance of the advertiser, information on the times in which a contact brokerage is performed or the like. It may be provided, for example, that a contact brokerage is only performed if the corresponding listing is switched ; If a customer calls outside this time, he will be informed that this number is no longer valid. Depending on the evaluation of the telephone number associated with stored data, either a connection to the advertiser is made immediately, or a telephone menu asks the caller for more information. For this purpose, after establishing the connection with the connection designated by the entered telephone number, a telephone menu is activated which requests the input of further information. These further details may be, for example, a product-related cipher or an access authorization of the caller. For this purpose, in a preferred embodiment, an information entry published in a publication is assigned at least one cipher. A preferred embodiment of the invention provides that the at least one telephone number and / or the at least one cipher are generated dynamically. Another preferred embodiment provides that the at least one cipher is implicitly included in the telephone number. The call is assigned to a product and / or advertiser via the at least one telephone number or this cipher; Telephone number and / or cipher control in a preferred embodiment of the method according to the invention, inter alia, the language selection for the contact exchange. Following this, further checking of further parameters can take place, for example the account balance of the caller, if the service is chargeable. The telephone menu can thus query caller-related and / or advertiser-related parameters.

• – ein Telefon eines Inserenten,
• – einen Server, auf dem mindestens eine Voice-Box und/oder mindestens eine Mail-Box eingerichtet ist,
• – einen Fax-Server, auf dem mindestens eine Fax-Box eingerichtet ist, und/oder
• – einen Internet-Server

handeln. In einer bevorzugten Ausführungsform ist vorgesehen, dass die Voice-Box physikalisch auf dem CT-Server läuft und ihrerseits über ein Telefonmenü durch den Inserenten abgefragt werden kann. Alternativ kann die Sprachnachricht auch via Email dem Inserenten zugestellt werden. Vorzugsweise ist auch dieses als Funktionen der CT-Anwendung implementiert. In Abhängigkeit der ausgewerteten, der Telefonnummer zugeordneten, gespeicherten Daten wird dann eine Verbindung zu einem dieser Endgeräte hergestellt. Die Verbindung zu dem Endgeräte wird in einer bevorzugten Ausführungsform durch eine Einheit zur Vermittlung von Telefongesprächen, beispielsweise eine Telefonvermittlungsanlage durchgeführt. Es kann aber auch eine Verbindung in eine Telefonkonferenz geschaltet werden. Dies erweist sich beispielsweise als besonders vorteilhaft bei zeitlich begrenzten, produktbezogenen Informationsveranstaltungen in Kommunikationsnetzwerken, wie sie z.B. während Messen oder Produktpräsentationen stattfinden.The second communication terminal designated by the data assigned to the entered telephone number may, for example, be

• - a telephone of an advertiser,
• A server on which at least one voice box and / or at least one mailbox is set up,
• - a fax server on which at least one fax box is set up, and / or
• - an internet server

act. In a preferred embodiment it is provided that the voice box physically runs on the CT server and in turn can be queried by the advertiser via a telephone menu. Alternatively, the voice message can also be delivered to the advertiser via email. Preferably, this too is implemented as functions of the CT application. Depending on the evaluated, the phone number associated stored data is then established a connection to one of these terminals. The connection to the terminal is carried out in a preferred embodiment by a unit for switching telephone calls, such as a telephone exchange. However, a connection can also be switched to a telephone conference. This proves to be particularly advantageous, for example, in time-limited, product-related information events in communication networks, such as those taking place during trade fairs or product presentations.

It proves to be an advantage if the connection designated by the at least one telephone number is a connection of the intermediary, and the computer program (preferably the CT application) is configured or operated by the intermediary. After the mediation of the contact, a log record is stored (preferably automatically) by the computer program, which documents the mediation. It can be provided that time, duration, destination of the contact are stored. These log data may further include information as to whether a direct contact has been made, a voice message has been left in a voice box, or information has been deposited for a call back. In addition, errors in mediation or errors in the course of the computer program as well as other events can be documented. In a preferred embodiment of the method according to the invention, it is provided that this information is stored in a data record which is transmitted via the Telephone number and / or a product-related cipher with the record of the advertiser and / or the product is linked. With the help of this information, the lead count can then be made in a simple manner also for contact mediation via telephone. A lead is traditionally understood to be an action that is created by visitors to a website and leads to a qualified contact. The invention also extends the term lead to advertiser-related activities which are not performed directly via the internet site but via a telephone call. Thus now also information media can be included in the lead measurement that do not publish on the Internet, such as just print media or television appearances.

In a preferred embodiment The invention provides that the contact exchange the possibility to leave messages in voice and / or mail boxes and / or includes the control of individual fax boxes. As special It proves advantageous that by controlling a fax box Individually compiled information material retrieved by fax can be.

In another preferred embodiment The invention provides that the contact exchange the exchange a callback to a contact seeker, whereby the callback is thereby conveyed, that in the second, by the entered telephone number and / or Cipher assigned data designated communication terminal a second Phone number is deposited, about which the contact to the contact seeker is made. By doing the contact seeker his actual Phone number deposited, the contact to the contact seeker directly produced. However, it may prove advantageous the actual Anonymize the contact person's telephone number. To forgive the system according to the invention to contact one of his telephone numbers and / or a Cipher to the contact seeker and assigns this own telephone number and / or Cipher specified data of the contact seeker to, analogous to the in claim 1 described assignment of at least one telephone number to a part of the information entries. The specifiable data of the Contact seekers preferably comprise at least their actual telephone number. The invention can thus also be used to provide contact data, such as phone numbers, from providers (advertisers) of information entries and / or by contact seekers.

A Arrangement according to the invention comprises at least one data processing device, at least a database and at least one unit for arranging telephone conversations, and is set up such that a method of contact brokerage under Use of data and / or communication networks is executable, where providers of information information entries in publications publish, at least part of the information entries and at least one telephone number and / or at least part of the information entries and at least a cipher associated with each other and the assignment descriptive Data is stored in the at least one database after Entering the (one of) at least one telephone number and / or Cipher in a connected to a communication network first communication terminal a connection to a designated by the entered phone number and / or cipher Connection established and a computer program is initiated at least a part of the stored in the at least one database, the to evaluate the data assigned to the telephone number and / or cipher in dependency of Evaluation of the data is a contact brokered by the telephone exchange unit has a communication link between the first communication terminal and a second, by the entered telephone number and / or Cipher associated with data designated communication terminal is manufactured, and information about the contact placement will be saved.

For the provision Online publications, such as industry or product directories, Job boards, Display services or the like is in a preferred embodiment the inventive arrangement provided that the arrangement at least one with a content management system connected web server.

A computer program according to the invention makes it possible for a data processing device, after being loaded into the memory of the data processing device, to carry out a method for contact switching using data and / or communication networks, wherein providers of information publish information entries in publications, at least part of the information entries and at least a telephone number and / or at least part of the information entries and at least one cipher associated with each other and the assignment descriptive data are stored in at least one database. After entering the (one of) at least one telephone number and / or cipher in a connected to a communication network first communication terminal, a connection to a designated by the entered telephone number and / or cipher connection is made, which in a preferred embodiment of the invention the provider of information (content provider) is assigned, and evaluated by at least one program module of the computer program at least a portion of the data stored in the at least one database, the entered telephone number and / or cipher associated data. This at least one program module comprises in a preferred embodiment a CT application. Depending on the evaluation of the data, a contact exchange takes place in that a communication connection is established between the first communication terminal and a second communication terminal designated by the data assigned to the entered telephone number and / or cipher. Information about the contact brokerage is stored in a log database.

In a further preferred embodiment The invention provides that the computer program according to the invention is modular, with individual modules on different data processing equipment are installed.

Such Computer programs can for example (for a fee or free of charge, freely accessible or password protected) downloadable provided in a data or communication network become. The provided computer programs can then be harnessed by a method in which a computer program Claim 21 from an electronic data network, such as from the Internet, to a data processing device connected to the data network is downloaded.

It is furthermore provided according to the invention, to use a computer-readable storage medium on which a program is stored, which allows a data processing device, after it has been loaded into the memory of the data processing device is a method of contact brokerage using data and / or Running communication networks, wherein Providers of information publish information entries in publications, at least part of the information entries and at least one telephone number and / or at least part of the information entries and at least a cipher associated with each other and the mapping describing data stored in at least one database, after entering the (one of) at least one telephone number and / or cipher in one connected to a communication network first communication terminal a connection to a designated by the entered phone number and / or cipher Connection made and by at least one program module of the Computer program at least part of the at least one Database stored, the entered phone number and / or Cipher associated data is evaluated, depending on the evaluation of the data is a contact brokerage by a communication connection between the first communication terminal and a second, by the entered phone number and / or cipher associated data designated communication terminal manufactured will, and information about the contact placement will be saved.

The Invention allows the reader of a web portal or a print ad a direct telephone Contacting the provider without having to do so for the portal provider or advertising customer the possibility the proof of contact is lost.

simultaneously the telephone number of the provider remains through the cipher system for the Reader invisible. The telephone connection to the provider is also available only so long how the ad is online. The reader can directly with the Vendors call, but the contact was dynamic over the Website of the portal operator generated and transmitted over the phone.

If The provider is unavailable, the reader can over Telephone menu its callback number or leave a voicemail, the provider then gets one Message via email and can later use this information. He can over dialing into a special phone number his voicebox messages or listen to callback numbers.

The Invention can also be used for the anonymization of telephone connections because the telephone connection is made via the portal provider. Ie. even a portal reader can leave his phone number. The provider could then in the opposite case, too call back the website. These Function is for job boards and classified ad providers interesting (phone cipher).

The Invention can also serve to control individual fax boxes, so that individual information material is compiled and sent by fax can be retrieved.

With the invention it is possible the reader for to make the mediation to a provider. This can either over a paid service number or through an online billing system (Firstgate, paypal, etc.). The mediation can also depending on a membership made online.

Outside From online offers, the system can also be used for resonance measurement of Print ads are used in magazines.

The Invention will be described below with reference to the figure on a Embodiment will be explained in more detail. It shows

1 an exemplary device configuration for carrying out the method according to the invention.

In the following, the invention will be explained by way of example at a contact exchange, which is a contact of a prospective customer 1 or contact seekers to a provider 2 of products that offers its products in an online catalog on the Internet. Usually, such online appearances are through a web server 3 managed with a Content Management System (CMS) 4 connected is. The individual entries of the online catalog of goods represent here the information entries. The invention is not limited to online offers, but is just as well applicable for measuring the resonance of print advertisements in magazines. Information entries can also be advertisements, search advertisements, (e-mail) newsletters, information offers or the like.

To every product or to every advertisement becomes the offerer 2 on the monitor 5 a PC a phone number and / or a cipher number appears. The prospective 1 Now calls the displayed service number by entering the displayed phone number in a communication terminal, such as a phone 6 , at. In an exemplary embodiment of the invention, the call is made by means of a telephone system 7 to a CT server 8th on which a CT application is installed, forwarded (cf. 1 ). The telephone system 7 can, for example, via an ISDN interface 9 (ISDN = Integrated Services Digital Network) with the CT server 8th be connected.

The CT application receives the caller 1 via a telephone menu. The caller 1 enters the code number (cipher) via DTMF (= Dual Tone Multifrequency [Dialing]) (or acoustically). The cipher number can be either product-by-product or person-wise at the time of insertion from a cipher database 10 be forgiven. Alternatively, the cipher number or other parameters such as the language of the caller may be implicitly deposited by the dial-in number. Depending on the language of the displayed information entry, another number may be displayed, for example, whereby the caller is then directed to a corresponding voice menu. The language can of course also be hidden in the cipher number, as already explained above.

• • Sie kann z. B. anhand von in der Datenbank 11 hinterlegten, der Chiffrenummer zugeordneten Kontoständen etc. überprüfen, ob der Kontaktsuchende 1 mit dem Anbieter 2 verbunden werden darf. In der Datenbank 11 ist auch hinterlegt, zu welcher Rufnummer verbunden werden soll.
• • Je nach programmierter Anwendung wird der Kontaktsuchende 1 direkt an den Anbieter 2 weitergeleitet oder über ein Telefonmenü weitergeführt, welches ggf. weitere für eine Verbindung zum Anbieter relevanten Parameter wie beispielsweise Postleitzahl etc. abfragt.
• • Der Verbindungsaufbau erfolgt über eine geeignete Vermittlungseinrichtung wie beispielsweise eine Telefonvermittlungsanlage 7, die in einer beispielhaften Ausführungsform über eine ISDN-Schnittstellenkarte 9 ferngesteuert wird. Die Steuerung der Telefonanlage ist jedoch auch über eine andere geeignete Schnittstelle wie beispielsweise über das Internet oder über einen USB-Port möglich. Bei Verwendung eines VoIP-Gateways (VoIP = Voice over IP, IP = Internet Protocol) kann das Gespräch auch über Internet-Leitungen geroutet werden.
• • Bei einem fehlgeschlagenen Verbindungsaufbau (z.B. bei Besetzter Leitung oder nicht Verfügbarkeit des Anschlusses kann die CT-Anwendung den Anrufer an eine Voice-Box oder eine andere Person weiterleiten.

The CT application evaluates the cipher number and fetches the data associated with the cipher number from a database 11 , This information may include information about advertisers and / or information, time period of phone number, cipher and / or informational entries, information about the use of contact brokerage, details of the account balance of an advertiser and / or contact details for a call back act the advertiser. Based on this data, the telephony application can now decide how to proceed. The CT application now automatically initiates the following processes:

• • You can z. For example, in the database 11 stored, the account number assigned to the cipher number, etc., check whether the contact seeker 1 with the provider 2 may be connected. In the database 11 is also deposited to which phone number should be connected.
• • Depending on the application you are using, the contact seeker 1 directly to the provider 2 forwarded or continued via a telephone menu, which optionally queries further for a connection to the provider relevant parameters such as postcode, etc.
• • The connection is established via a suitable switching device such as a telephone exchange 7 in an exemplary embodiment via an ISDN interface card 9 is remotely controlled. However, the control of the telephone system is also possible via another suitable interface such as via the Internet or via a USB port. When using a VoIP gateway (VoIP = voice over IP, IP = Internet Protocol), the call can also be routed via Internet lines.
• • In case of a failed connection setup (eg busy line or unavailability of the line, the CT application can forward the caller to a voice box or other person.

Upon completion of the process or errors, the CT application writes a logging record to a log database 12 which can be used as proof for advertisers, for triggering other online services or for billing purposes (eg retrieval of callback numbers via a website, sending a notifier email and / or a file with a voice message to the mail server 13 the advertiser, etc.).

Is the provider 2 unreachable, it is provided in an exemplary embodiment of the invention that the contact seeker 1 a message, eg his callback number, in one on the CT server 8th can leave a set voicebox. Through the contact brokerage service can also send a notification email to the provider 2 in which he is about the contact will be taught. The contact seeker 1 In another exemplary embodiment, instead of the personal telephone number, a telephone number allocated by the operator of the contact-switching service can be stored in the voicebox or in a mailbox, thereby masking / anonymizing his personal telephone number.

After the provider 2 the message over the phone 15 on the voicebox or on his monitor 14 received in an email, he has in an exemplary embodiment, the opportunity in turn to use the method according to the invention for contact brokerage, in order to be with the interested party 1 to be connected. In this case, he chooses the one of the operator of the contact brokerage service to the prospective customer 1 assigned telephone number, with which the personal telephone number of the prospective customer 1 is anonymized, and in turn by the telephone exchange 7 the contact placement service with the prospective customer 1 connected. Even with this callback, the CT application can log data into the log database 12 to be written.

The provider 2 However, the contact switching system can also call in order, for example, to listen in on its contact number or its voice mail, callback numbers, etc.

The Invention restricts in their embodiment not to the preferred embodiments given above. Rather, a number of variants are conceivable that of the inventive method and the inventive arrangement also in principle different types Make use.

1

prospect, caller

2

providers

3

Web Server

4

content Management System

5

monitor

6

phone

7

PBX, Telephone exchange

8th

CT Server

9

ISDN interface (nkarte)

10

Cipher database

11

Database Data associated with the cipher number

12

Log database

13

Mail server

14

monitor

15

phone

Claims (23)

Method for contact switching using data and / or communication networks, characterized in that providers of information publish information entries in publications, at least a part of the information entries and at least one telephone number and / or at least part of the information entries and at least one cipher assigned to each other and the Assignment describing data stored in at least one database, after entering the (one of) at least one telephone number and / or cipher in a connected to a communication network first communication terminal connected to a designated by the entered telephone number and / or cipher connection made and a computer program is caused to evaluate at least a portion of the data stored in the at least one database, the entered telephone number and / or cipher associated data, depending on the evaluation of the data a Kontaktve is established by a communication connection between the first communication terminal and a second, by the input telephone number and / or cipher associated data communication terminal is established, and information about the contact exchange are stored. Method according to claim 1, characterized in that that the publications on the Internet, on television and / or in print media appear. Method according to one of claims 1 or 2, characterized that the at least one cipher implicitly included in the phone number is. Method according to one of the preceding claims, characterized characterized in that the at least one telephone number or cipher the language selection for the contact mediation controls. Method according to one of the preceding claims, characterized in that the at least one telephone number and / or the at least one cipher is generated dynamically. Method according to one of the preceding claims, characterized in that the at least one telephone number and / or Cipher for the anonymization of the contact addresses of providers (advertisers) of information entries and / or by contact seekers. Method according to one of the preceding claims, characterized in that the second communication terminal designated by the data assigned to the entered telephone number is a telephone of an advertiser, a mail server on which at least one voice box and / or at least one mailbox is set up, a fax machine, Server with at least one fax box set up and / or - an internet server. Method according to one of the preceding claims, thereby marked that the data describing the assignment - Information to advertisers and / or information entries, - Information on the period of validity telephone number, cipher and / or information entries, - Information about permissions for the use of contact mediation, - Information about the account balance of an advertiser and / or - contact details for one recall through the advertiser include. Method according to one of the preceding claims, characterized characterized in that after preparation of the compound with the the entered phone number designated port a second Computer program is activated, which is the input of further information requesting. Method according to claim 9, characterized that the second computer program is a computer telephony application (CT application) is. Method according to one of the preceding claims, characterized characterized in that the contact brokerage the possibility to leave messages in voice and / or mail boxes and / or the Control of individual fax boxes includes. Method according to claim 11, characterized in that that by controlling a fax box individually compiled Information material is retrieved by fax. Method according to one of the preceding claims, characterized characterized in that the contact exchange the mediation of a recall to a contact seeker, whereby the callback is thereby conveyed, that in the second, by the entered telephone number and / or Cipher assigned data designated communication terminal a second Phone number is deposited, about which the contact to the contact seeker is made. Method according to claim 13, characterized in that that the contact with the contact seeker directly or through a Contact brokerage according to claim 1 is produced. Method according to one of the preceding claims, characterized characterized in that the lead measurement is an evaluation of the stored information on the Contact brokerage takes place. Arrangement comprising at least one data processing device, at least one database and at least one unit for the mediation of Telephone conversations, in which the arrangement is arranged such that a method for contact switching executable using data and / or communication networks, where providers of information information entries in publications publish, at least part of the information entries and at least one telephone number and / or at least part of the information entries and at least one Cipher associated with each other and the mapping descriptive data stored in the at least one database, to Entering the (one of) at least one telephone number and / or Cipher in a connected to a communication network first communication terminal a connection to a designated by the entered phone number and / or cipher Connection and a computer program is initiated, at least a part of the stored in the at least one database, evaluate the data assigned to the entered telephone number and / or cipher, in dependence the evaluation of the data is a contact brokerage by through the unit for arranging telephone conversations Communication connection between the first communication terminal and a second, by the entered phone number and / or cipher associated data designated communication terminal manufactured will, and Information about the contact placement will be saved. Arrangement according to claim 16, characterized that arrangement at least one with a content management system connected web server. Arrangement according to one of claims 16 or 17, characterized that the arrangement at least one computer telephony, mail and / or fax server includes. Arrangement according to one of claims 16 to 18, characterized that the unit for arranging telephone conversations as Telephone system is formed. Arrangement according to one of claims 18 or 19, characterized that the computer telephony server has an ISDN interface is connected to the unit for arranging telephone conversations. Computer program, which is a data processing device allows after being loaded into the memory of the data processing device is a method of contact brokerage using data and / or communication networks, being provider of Information information entries publish in publications, at least part of the information entries and at least one telephone number and / or at least part of the information entries and at least a cipher associated with each other and the mapping describing data stored in at least one database, after input the (one of) at least one telephone number and / or cipher in a connected to a communication network first communication terminal a connection to a designated by the entered phone number and / or cipher Connection made and by at least one program module of the Computer program at least part of the at least one Database stored, the entered phone number and / or Cipher associated data is evaluated, dependent on the evaluation of the data is a contact brokerage by a communication connection between the first communication terminal and one second, by the entered phone number and / or cipher associated data designated communication terminal is manufactured, and Information about the contact placement will be saved. Computer-readable storage medium on which a computer program is stored, which allows a data processing device, after it has been loaded into the memory of the data processing device is a method of contact brokerage using To carry out data and / or communication networks, being provider of Information information entries publish in publications, at least part of the information entries and at least one telephone number and / or at least part of the information entries and at least a cipher associated with each other and the mapping descriptive data stored in at least one database, after input the (one of) at least one telephone number and / or cipher in a connected to a communication network first communication terminal a connection to a designated by the entered phone number and / or cipher Connection made and by at least one program module of the Computer program at least part of the at least one Database stored, the entered phone number and / or Cipher associated data is evaluated, dependent on the evaluation of the data is a contact brokerage by a communication connection between the first communication terminal and one second, by the entered phone number and / or cipher associated data designated communication terminal is manufactured, and Information about the contact placement will be saved. Method in which a computer program according to claim 21 from an electronic data network, such as from the Internet, to a connected to the data network data processing device is downloaded.