CN209789260U - Article display device - Google Patents
Article display device Download PDFInfo
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- CN209789260U CN209789260U CN201821860250.2U CN201821860250U CN209789260U CN 209789260 U CN209789260 U CN 209789260U CN 201821860250 U CN201821860250 U CN 201821860250U CN 209789260 U CN209789260 U CN 209789260U
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Abstract
The utility model relates to an article display device, including the show stand, fix camera device and analysis control module and the storage module on the support material. Make the utility model discloses the show article that can be better collects visitor's information simultaneously. Therefore, accurate advertisement pushing to a targeted client group or an individual can be realized.
Description
Technical Field
The utility model relates to a display stand, in particular to a display stand suitable for retail industry.
Background
A display stand is an important merchandise display tool in the retail industry. However, the traditional display stand has single function and monotonous display, which is not enough to meet the increasingly developed retail sales demand. There is a need to provide an improved display stand apparatus.
SUMMERY OF THE UTILITY MODEL
Accordingly, an embodiment of the present invention provides an article display device for obtaining visitor information. The device comprises a display stand, wherein the display stand is provided with a bearing surface for placing articles, and the display stand comprises at least one display article detection device for detecting whether the articles are picked up to leave the display stand; the camera shooting device is fixed on the support, the support is connected with the display stand, the camera shooting device records visit information and sends the visit information to the storage module, and the visit information contains time information related to the camera shooting device; the system also comprises an analysis control module and a storage module, wherein the analysis control module and the storage module are in electric communication connection with the displayed article detection device and the camera device; when the displayed article detection device detects that the article is taken up by a visitor and leaves the display stand, sending a signal to the storage module, and sending a signal to the storage module again when the displayed article detection device detects that the article is put back to the display stand by the visitor, wherein the signal comprises time information associated with the displayed article detection device; the analysis control module matches the time information respectively associated with the camera device and the displayed article detection device and obtains visitor information.
Drawings
A further understanding of the nature and advantages of the present invention may be realized by reference to the remaining portions of the specification and the drawings; the same components are numbered the same throughout the several views. In some cases, a sublabel is placed after a reference numeral and hyphen to denote one of many similar components. When a reference numeral is used to refer to a particular feature, but not necessarily any particular element, it is intended to refer to that feature.
Fig. 1A is a schematic structural diagram of an embodiment of the article display device of the present invention (the analysis control module and the storage module are not shown).
Fig. 1B is a schematic diagram of an electrical connection relationship of an embodiment of the article display device of the present invention.
Fig. 2A is a schematic structural view of another embodiment of the article display device of the present invention.
Fig. 2B is a partial internal structure of the display stand of fig. 2A with the carrying surface removed.
Fig. 2C is a schematic view of the operation of yet another embodiment of the article display device of fig. 2A.
Fig. 3A is a table of data obtained using an embodiment of the article display device of the present invention.
fig. 3B is another data table two obtained using an embodiment of the article display device of the present invention.
FIG. 3C is a graph of the data from Table one and Table two, analyzed to obtain Table three.
Fig. 4A and 4B are data tables three obtained by comprehensive analysis using an embodiment of the article display apparatus of the present invention, respectively, information on the sex and age of the visitor.
Fig. 4C is a data table three obtained by comprehensive analysis using an embodiment of the article display apparatus of the present invention, information on visitor flow and eye-sucking amount obtained in relation to time.
Detailed Description
The inventor provides a novel article display device, can effectively collect sales front end information when showing article with more multi-media modes, for product design, sales promotion to and the accurate sales of specific customer collects potential consumer information, satisfy retail industry's sales demand.
Embodiments are described in more detail below with reference to the following examples, which are provided herein by way of illustration only and are not intended to be limiting.
In one embodiment of the present invention, an article display device for obtaining visitor information is provided. The article display device comprises a display stand with a bearing surface for placing articles, wherein the display stand comprises at least one display article detection device for detecting whether the articles are taken up to leave the display stand; the camera shooting device is fixed on the support, the support is connected with the display stand, the camera shooting device records visit information and sends the visit information to the storage module, and the visit information contains time information related to the camera shooting device; the system also comprises an analysis control module and a storage module, wherein the analysis control module and the storage module are in electric communication connection with the displayed article detection device and the camera device; when the displayed article detection device detects that the article is taken up by a visitor and leaves the display stand, sending a signal to the storage module, and sending a signal to the storage module again when the displayed article detection device detects that the article is put back to the display stand by the visitor, wherein the signal comprises time information associated with the displayed article detection device; the analysis control module matches the time information respectively associated with the camera device and the displayed article detection device and obtains visitor information.
In one embodiment, the display item detection device is mounted below the load bearing surface in a position corresponding to where the item is placed and is one or more of a pressure sensor, an optical sensor, and an RFID sensor. In a further embodiment, the display item detection device is an RFID sensor and the item has an RFID tag affixed thereto.
in one embodiment the display stand is a hollow stand with a light emitting device mounted therein and the bearing surface is of a light transmissive material.
In one embodiment the visiting information recorded by the camera device comprises visitor profile information.
In one embodiment, the analysis control module may obtain identity information, gender information, age information, mood information, race information, or any combination thereof of the visitor based on the visitor profile information.
in one embodiment the camera means and the display article detection means each have a unique identification code. In one embodiment, the analysis control module generates visitor information including a display item detection device identification code, a camera device identification code, time information associated with the camera device and the display item detection device, respectively, identity information, gender information, age information, mood information, ethnicity information, or any combination thereof, of the visitor.
In one embodiment the camera device is rotatable relative to the support to adjust the camera angle.
In one embodiment the connection of the support to the display stand is a removable connection.
In one embodiment the support is provided with a display device. In one embodiment the holder is rotatably connected to the edge of the display stand by a pivot axis.
Example 1
Fig. 1A is a schematic diagram of an embodiment of the present invention. The article display apparatus 100 has a display stand 101, a camera 105 fixed on a support 104, and an analysis control module 122 (not shown) and a storage module 121 (not shown).
The display stand 101 has a bearing surface 102 for placing items. The display platform 101 is a hollow platform, in which a light emitting device is installed, and the bearing surface 102 is made of a light-transmitting material, so that soft light can be provided for the displayed object to achieve a better display effect. In one embodiment, the light emitting devices of the display stand are adjustable to provide different types of light, such as, but not limited to, color, intensity, flicker variation, etc., corresponding to different needs. In one embodiment, the light source is an LED lamp. The bearing surface may be a4 or A3 sized, or other suitable size and/or shape.
The display stand 101 comprises at least one display item detection device 103 (not shown in fig. 1) for detecting whether an item is picked up off the display stand. The display article detection device 103 is one or more of a pressure sensor, an optical sensor, and an RFID sensor. In one embodiment, the display item detection device 103 is mounted below the load bearing surface 102 in a position corresponding to where the item is placed. Wherein if the display article detection device 103 is an optical sensor, the bearing surface 102 corresponding to the detection position may have a detection opening within the range of the article placement position, or be made of a light-transmitting material, so as to provide a better detection effect. Wherein if the displayed article detecting device 103 is a pressure sensor, the detecting surface of the pressure sensor is closely attached to the position below the bearing surface 102 corresponding to the article. Wherein if the display item detection device 103 is an RFID sensor, it may be mounted below the bearing surface in a location corresponding to where the item is placed or in the bezel 106 of the display stand, and the item should have an RFID tag affixed thereto. In one embodiment, the RFID reader can detect whether the item is on the bearing surface through passive RFID reading and writing of low frequency, high frequency, ultra high frequency or microwave. In one embodiment, each display item detection device 103 has a unique identification code.
The camera 105 is fixed to the support 104 and can be rotated relative to the support to adjust the camera angle. In one embodiment, the visitors information recorded by the camera 105 includes visitor profile information. In one embodiment, the camera device is a 150-170-degree adjustable high-definition wide-angle camera. In one embodiment, the camera 105 has a unique identification code.
In one embodiment, the connection of the support 104 to the display stand 101 is a removable, removable connection. In one embodiment, support 104 is rotatably attached to the edge of display stand 101 by a pivot axis to provide better display. In one embodiment, the support 104 has mounted thereon a promotional poster or background picture or the like. In one embodiment, the support 104 also has a display 107 mounted thereon. In one embodiment, the display 107 has an anti-glare screen.
Referring to fig. 1B, the electrical connection of article display device 100 in one embodiment is shown. The analysis control module 122 and the storage module 121 are in electrical communication with the displayed item detection device 103, and the camera device 105. The camera device 105 records the visit information and sends the visit information containing the time information associated with the camera device 105 to the storage module 121; when the displayed article detection device 103 detects that the article is taken up by the visitor and leaves the display stand 101, sending a signal to the storage module 121 until the displayed article detection device 103 detects that the article is put back to the display stand by the visitor, and sending a signal to the storage module 121 again, wherein the signal comprises time information associated with the displayed article detection device 103; the analysis control module 122 matches the time information respectively associated with the image pickup device 105 and the displayed article detection device 103 and obtains visitor information. In one embodiment, the camera 105 records time-dependent information about the visitor entering the camera range, including the time when the visitor appeared/disappeared within the camera range, the time when the visitor looked at the displayed item, the distance when the visitor looked at the displayed item, sex information, age information, mood information, race information, and the like of the visitor. In one embodiment, the distance of the visitor from the item is used to measure the visitor's interest in the item, with closer distances representing more interest in the item by the visitor.
The analysis control module 122 may obtain identity information, gender information, age information, mood information, race information, or any combination thereof of the visitor based on the visitor profile information recorded by the camera device 105.
In one embodiment, the storage module 121 may be associated with or not associated with a member information system. The member information system at least stores photos or other face data of the members. The analysis control module 122 compares the visitor profile information recorded by the camera 105 with the member photos to confirm the identity information of the visitor, such as the member identity.
In one embodiment, gender information includes male, female, and indeterminate; age information includes young, middle-aged, old and uncertain; emotional information includes happiness, aversion, and neutrality; the ethnic information includes black, white and yellow.
The visitor information generated by the analysis control module 122 includes an identification code of the displayed item detection device 103, an identification code of the camera device 105, time information associated with the camera device 105 and the displayed item detection device 103, respectively, identity information, gender information, age information, emotion information, race information of the visitor, or any combination thereof.
In one embodiment, the analysis control module 122 obtains the member likes and dislikes preferences at the same time as obtaining the member identity from the member information system. For example, if the member pays more attention to the technical performance of the product, the display 107 displays the performance parameters and the technical effect of the product. If the member attaches importance to the product and looks good, the display 107 preferentially displays industrial design winning information and other design points. Or the member tends to receive expert/web recommendation, the display 107 preferably plays that type of information.
Example 2
Fig. 2A is a schematic diagram of another embodiment of the present invention. The article display apparatus 200 has a display stand 201, a camera 205 fixed to a support 204, and an analysis control module (not shown) and a storage module (not shown).
the holder 204 is detachably disposed adjacent to the display stand 201. In one embodiment, a display 207 is also mounted on the support 204. In one embodiment, the display stand 201 also has a back plate 208 with mounted promotional posters or background pictures.
Fig. 2B shows a partial internal structure of the display stand 201 of fig. 2A with the carrying surface 202 removed, including at least one display item detection device 203 for detecting whether an item is lifted off the display stand.
Referring now to fig. 2C, when a visitor 230 passes the article display apparatus 200, and is attracted to view by the displayed article 240 thereon, the camera 205 on the article display apparatus 200 records the visit information and sends the visit information containing the time information associated with the camera 205 to the storage module. Further, the displayed article detecting device detects that the article 240 is taken up by the visitor and leaves the display stand, and sends a signal to the storage module, and when the displayed article detecting device 203 detects that the article is put back on the display stand by the visitor, the displayed article detecting device sends a signal to the storage module again, wherein the signal includes time information associated with the displayed article detecting device 203; the analysis control module matches the time information respectively associated with the camera 205 and the displayed article detection device 203 and obtains visitor information. Attracting sight, looking at, or eye-catching, means that the visitor looks at the item being displayed, or at a poster or background picture or display in an item display device associated with the item being displayed.
Example 3
An article display device in one embodiment includes an RFID displayed article detection device and a camera. During a test, the RFID sensor records the pick-up/drop data of the display item, and generates the data as shown in table one 301 in FIG. 3A, which includes the unique identification code for identifying the RFID sensor of the corresponding display item, and the corresponding time when the display item was picked up/dropped. Meanwhile, the camera records the face information of the visitor entering the camera shooting range, and generates data as shown in table two 302 in fig. 3B, including the unique identification code of the camera, the appearance/disappearance time of the visitor in the camera shooting range, the sex information, the age information, the emotion information and the race information of the visitor. In this embodiment, the storage module may be associated with a member information system in which at least a photograph or other facial data of the member is stored. The analysis control module compares the visitor face information recorded by the camera device with the picture of the visitor, can confirm the member identity of the visitor and displays the member identity as a member number.
Since the unique identification code of the RFID sensor and the unique identification code of the camera in the same article display device are correlated, the analysis control module can compare the time when the two have consistency and generate table three 303 in fig. 3C.
And analyzing the third table 303, the preference of a specific member for a specific product can be obtained, and the data is fed back to the member information system, so that accurate sale is further realized.
Further, feedback information of the visitor to the displayed item may be further obtained based on analyzing the big data containing the contents of table three. Including a degree of preference, as well as a gender, age, ethnicity, or a particular preference of a class of members. For example, more gazing times, longer gazing times, more picks, longer picks, and pleasant expressions generally correspond to a visitor's greater interest in the displayed item. As exemplified in fig. 4A and 4B, including, but not limited to, a product that is more eye-catching to male (or female) customers; the product is more interesting for young and middle-aged years, etc. than for the elderly and young. Or as shown in fig. 4C, when the traffic is highest during the day, the displayed articles can attract most people to achieve effective display. Further, when in the month, season, year, the items displayed may be most interesting to visitors due to certain events (e.g., advertising, holidays, or the launch of new designs).
The unique identification code that combines RFID sensor and camera can further mark article display device's physical position in storage module, and what kind of position that article display device arranged can only inhale the eye, attract, and then the visitor can pick up even purchase.
This article display device has realized better show article, collects visitor's information simultaneously. Therefore, accurate advertisement pushing to a targeted client group or an individual can be realized. And the obtained information can be analyzed by combining data such as visitor information, article lifting time and the like with a business intelligent platform, thereby making business decision and exploring business insights, or the preference design can be strengthened aiming at a certain customer group or individual when designing, arranging and displaying articles.
The methods provided by the example embodiments in this specification are by way of example only, and the examples of one method are not intended to limit the examples of another method. The apparatus/methods discussed in one figure may be added to or exchanged with the apparatus/methods in other figures. Moreover, specific numeric data values (e.g., specific numbers, quantities, categories, etc.) or other specific information are used only to discuss the example embodiments and are not used to limit the example embodiments to such specific information.
Claims (12)
1. An article display apparatus for obtaining visitor information, comprising,
The display table is provided with a bearing surface for placing articles, and comprises at least one display article detection device which is used for detecting whether the articles are taken up to leave the display table or not;
The camera shooting device is fixed on the support, the support is connected with the display stand, the camera shooting device records visit information and sends the visit information to the storage module, and the visit information contains time information related to the camera shooting device;
The system also comprises an analysis control module and a storage module, wherein the analysis control module and the storage module are in electric communication connection with the displayed article detection device and the camera device;
When the displayed article detection device detects that the article is taken up by a visitor and leaves the display stand, sending a signal to the storage module, and sending a signal to the storage module again when the displayed article detection device detects that the article is put back to the display stand by the visitor, wherein the signal comprises time information associated with the displayed article detection device;
The analysis control module matches the time information respectively associated with the camera device and the displayed article detection device and obtains visitor information.
2. The article display apparatus of claim 1, wherein the displayed article detection device is mounted below the bearing surface at a location corresponding to where the article is placed and is one or more of a pressure sensor, an optical sensor, and an RFID sensor.
3. The article display apparatus of claim 2, wherein the displayed article detection device is an RFID sensor and the article has an RFID tag affixed thereto.
4. The article display apparatus of claim 1, wherein the display stand is a hollow stand having the light emitting device mounted therein and the support surface is a light transmissive material.
5. The article display apparatus of claim 1, wherein the visitor information recorded by the camera means includes visitor profile information.
6. The article display apparatus of claim 5, wherein the analysis control module obtains identity information, gender information, age information, mood information, race information, or any combination thereof of the visitor based on the visitor profile information.
7. The article display apparatus of claim 1, wherein the camera and the displayed article detector each have a unique identification code.
8. The article display apparatus of claim 7, wherein the analysis control module generates the visitor information including a display article detection apparatus identification code, a camera apparatus identification code, time information associated with the camera apparatus and the display article detection apparatus, respectively, identity information of the visitor, gender information, age information, mood information, race information, or any combination thereof.
9. The article display apparatus of claim 1, wherein the camera is rotatable relative to the support to adjust the camera angle.
10. The article display apparatus of claim 1, wherein the support is removably connected to the display stand.
11. the article display apparatus of claim 1, wherein the support has a display device mounted thereon.
12. The article display of claim 1, wherein the holder is rotatably connected to an edge of the display stand by a pivot axis.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201821860250.2U CN209789260U (en) | 2018-11-13 | 2018-11-13 | Article display device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201821860250.2U CN209789260U (en) | 2018-11-13 | 2018-11-13 | Article display device |
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| CN209789260U true CN209789260U (en) | 2019-12-17 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112471832A (en) * | 2020-11-25 | 2021-03-12 | 浙江兴士烨新材料科技有限公司 | Internet-based client experience monitoring device and system |
| CN114757320A (en) * | 2022-04-07 | 2022-07-15 | 深圳市东峰盛科技有限公司 | Data processing method and device, electronic equipment and storage medium |
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2018
- 2018-11-13 CN CN201821860250.2U patent/CN209789260U/en active Active
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112471832A (en) * | 2020-11-25 | 2021-03-12 | 浙江兴士烨新材料科技有限公司 | Internet-based client experience monitoring device and system |
| CN114757320A (en) * | 2022-04-07 | 2022-07-15 | 深圳市东峰盛科技有限公司 | Data processing method and device, electronic equipment and storage medium |
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