CN202373266U - Multi-media advertising system - Google Patents
Multi-media advertising system Download PDFInfo
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- CN202373266U CN202373266U CN2011205608208U CN201120560820U CN202373266U CN 202373266 U CN202373266 U CN 202373266U CN 2011205608208 U CN2011205608208 U CN 2011205608208U CN 201120560820 U CN201120560820 U CN 201120560820U CN 202373266 U CN202373266 U CN 202373266U
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Abstract
The utility model relates to a multi-media advertising system which comprises a face recognition system composed of a camera and a computer; advertising audio and video corresponding to the gender and all age groups of viewers are stored in the computer; the camera is arranged on a multi-media display screen, and when the computer penetrates through the camera and recognizes the gender and age groups of viewers in front of the multi-media display screen, advertising audio and video corresponding to the gender and all age groups of viewers is automatically selected and displayed through the multi-media display screen. The multi-media advertising system has the advantages that the system is suitable for forming interaction or association between advertising contents and current viewers, interestingness of advertising playing is enriched, and the advertising effect is improved.
Description
Technical field
The utility model relates to the technical field of multimedia advertisement system, specifically be a kind of based on recognition of face the result and select the multimedia advertisement system of corresponding advertisement content.
Background technology
The mode of existing multimedia advertisement system advertisement playing content is more single, and the order of ad playing is preset often, and ad content can't form interaction or related with current spectators, and this has influenced advertising effect.
Chinese patent document CN101344916 discloses a kind of face identification system, and it comprises: video input interface, link together with the facial image data acquisition unit, and be used for recipient's face view data; The recognition of face arithmetic processor is used for the facial image data that receive are handled, and accomplishes identification work; Microprocessor unit links together with said recognition of face arithmetic processor, is used for being responsible for the processing of various external interfaces; Communication interface is used for being responsible for communicating with various application apparatuss.
Chinese patent document CN101763507A discloses a kind of face identification method, comprising: people's face sample image is divided into a plurality of mutual overlappings and subregion not of uniform size, and said people's face sample image is the facial image through pretreated fixed size; Extract the textural characteristics of said subregion; From said textural characteristics, choose effective textural characteristics according to presetting rule, and obtain the projection properties value of said effective textural characteristics; Projection properties value according to all subregion is carried out recognition of face.
Based on above-mentioned face recognition technology, ad content is formed interaction or related multimedia advertisement system with current spectators, be that advertisement field did not occur.
The utility model content
The technical matters that the utility model will solve provide a kind of simple in structure, be suitable for ad content is formed interaction or related multimedia advertisement system with current spectators.
For solving the problems of the technologies described above, the multimedia advertisement system that the utility model provides, it comprises the face identification system that is made up of camera and computing machine; Store sex and the corresponding advertisement audio frequency and video of each age group thereof in the said computing machine with spectators; The multimedia display screen that this computing machine and is used to play said advertisement audio frequency and video links to each other; Said camera is located on the said multimedia display screen; Identify the spectators' that are positioned at multimedia display screen the place ahead sex, age bracket through said camera when computing machine after, select automatically to play through said multimedia display screen with these spectators' the corresponding advertisement audio frequency and video of sex, age bracket.
As a kind of embodiment; Said multimedia display screen comprises: advertisement display part and the real-time imaging display part that is used to show the spectators' image that is currently located at multimedia display screen the place ahead; To enrich the displaying contents of multimedia display screen, to attract spectators and to improve advertising results.
As another kind of embodiment; Said multimedia display screen is a touch-screen; And this multimedia display screen is provided with voice-input unit, is used to receive said spectators' interactive voice and form interaction, and promptly computing machine is selected corresponding video content according to spectators' voice feedback; To enrich the interest of ad playing, to improve advertising results.
The method of work of the multimedia advertisement system of the utility model comprises:
A, when the place ahead of multimedia display screen does not have spectators, computing machine is by preset order control multimedia display screen played in full screen advertisement audio frequency and video;
B, when there are spectators in the place ahead of multimedia display screen; Computing machine obtains and identifies the spectators' that are currently located at multimedia display screen the place ahead sex, age bracket through camera; Select then to play through said multimedia display screen with these spectators' the corresponding advertisement audio frequency and video of sex, age bracket; Thereby realize ad playing targetedly, to improve advertising results.
The technique effect that the utlity model has: the multimedia advertisement system of the utility model, be suitable for ad content is formed interaction or related with current spectators, enriched the interest of ad playing, improved advertising results.
Description of drawings
For the content that makes the utility model is more clearly understood, below basis specific embodiment and combine accompanying drawing, the utility model is done further detailed explanation, wherein
Fig. 1 is the structural representation of the multimedia advertising system of the utility model.
Embodiment
Below in conjunction with accompanying drawing and embodiment the utility model is elaborated:
Embodiment 1
Like Fig. 1, the multimedia advertisement system of present embodiment comprises the face identification system that is made up of camera 2 and computing machine 3; Store sex and the corresponding advertisement audio frequency and video of each age group thereof in the said computing machine 3 with spectators; The multimedia display screen 1 that this computing machine 3 and one is used to play said advertisement audio frequency and video links to each other; Said camera 2 is located on the said multimedia display screen 1; Identify the spectators' that are positioned at multimedia display screen 1 the place ahead sex, age bracket through said camera 2 when computing machine 3 after, select automatically to play through said multimedia display screen 1 with these spectators' the corresponding advertisement audio frequency and video of sex, age bracket.
Said multimedia display screen 1 comprises: advertisement display part 11 and the real-time imaging display part 12 that is used to show the spectators' image that is currently located at multimedia display screen 1 the place ahead, and to enrich the displaying contents of multimedia display screen 1, to attract spectators and to improve advertising results.
As another kind of embodiment; Said multimedia display screen 1 is a touch-screen; And this multimedia display screen 1 is provided with voice-input unit, is used to receive said spectators' interactive voice and form interaction, and promptly computing machine is selected corresponding video content according to spectators' voice feedback; To enrich the interest of ad playing, to improve advertising results.
The method of work of the foregoing description 1 described multimedia advertisement system comprises:
A, when the place ahead of multimedia display screen 1 does not have spectators, computing machine 3 is by preset order control multimedia display screen 1 played in full screen advertisement audio frequency and video;
B, when there are spectators in the place ahead of multimedia display screen 1; Computing machine 3 obtains and identifies the spectators' that are currently located at multimedia display screen 1 the place ahead sex, age bracket through camera 2; Select then to play through said multimedia display screen 1 with these spectators' the corresponding advertisement audio frequency and video of sex, age bracket; Thereby realize ad playing targetedly, to improve advertising results.
When playing with the corresponding advertisement audio frequency and video of said spectators' sex, age bracket; The advertisement display part 11 of said multimedia display screen 1 shows these advertisement audio frequency and video, and the real-time imaging display part 12 of this multimedia display screen 1 shows the said spectators' that obtained through camera 2 by computing machine 3 real-time imaging.
On the basis of the foregoing description 2, the method for work of the multimedia advertisement system of present embodiment has following distortion:
Said multimedia display screen 1 is a touch-screen.
When playing with the corresponding advertisement audio frequency and video of said spectators' sex, age bracket; Show the selector button that is used for this audience interaction on the said multimedia display screen 1; Said computing machine 3 selects corresponding video content to play through said multimedia display screen 1, to realize advertisement audio frequency and video and these spectators' interaction according to the control of said spectators to said selector button; And then enriched the interest of ad playing, improved advertising results.
Embodiment 4
On the basis of the foregoing description 2, the method for work of the multimedia advertisement system of present embodiment has following distortion:
Said multimedia display screen 1 is provided with the speech input device that links to each other with said computing machine 3; When playing with the corresponding advertisement audio frequency and video of said spectators' sex, age bracket; The voice that computing machine 3 obtains according to said speech input device from these spectators; Select corresponding video content to play through said multimedia display screen 1; Realize advertisement audio frequency and video and these spectators' interaction, and then enriched the interest of ad playing, improved advertising results.
Embodiment 5
On the basis of the foregoing description 2, the method for work of the multimedia advertisement system of present embodiment has following distortion:
When playing with the corresponding advertisement audio frequency and video of said spectators' sex, age bracket, computing machine 3 is consistent with said spectators' head portrait with the advertisement personage's who shows on the said multimedia display screen 1 head portrait, to enrich the interest of ad content, has improved advertising results.
Obviously, the foregoing description only be for explain clearly that the utility model does for example, and be not to be qualification to the embodiment of the utility model.For the those of ordinary skill in affiliated field, on the basis of above-mentioned explanation, can also make other multi-form variation or change.Here need not also can't give exhaustive to all embodiments.And conspicuous variation that these spirit that belong to the utility model are extended out or change still are among the protection domain of the utility model.
Claims (3)
1. a multimedia advertisement system is characterized in that comprising: by the face identification system of camera (2) and computing machine (3) formation;
Store sex and the corresponding advertisement audio frequency and video of each age group thereof in the said computing machine (3) with spectators;
The multimedia display screen (1) that this computing machine (3) and is used to play said advertisement audio frequency and video links to each other;
Said camera (2) is located on the said multimedia display screen (1).
2. multimedia advertisement system according to claim 1 is characterized in that: said multimedia display screen (1) comprising: advertisement display part (11) and be used for showing the real-time imaging display part (12) of the spectators' image be currently located at multimedia display screen (1) the place ahead.
3. multimedia advertisement system according to claim 1 is characterized in that: said multimedia display screen (1) is a touch-screen, and this multimedia display screen is provided with the voice-input unit that is used to receive said spectators' interactive voice and forms interaction.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011205608208U CN202373266U (en) | 2011-12-27 | 2011-12-27 | Multi-media advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011205608208U CN202373266U (en) | 2011-12-27 | 2011-12-27 | Multi-media advertising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN202373266U true CN202373266U (en) | 2012-08-08 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN2011205608208U Expired - Fee Related CN202373266U (en) | 2011-12-27 | 2011-12-27 | Multi-media advertising system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014060488A1 (en) | 2012-10-18 | 2014-04-24 | Dimension Media It Limited | A media system with a server and distributed player devices at different geographical locations |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
-
2011
- 2011-12-27 CN CN2011205608208U patent/CN202373266U/en not_active Expired - Fee Related
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014060488A1 (en) | 2012-10-18 | 2014-04-24 | Dimension Media It Limited | A media system with a server and distributed player devices at different geographical locations |
| CN103942705A (en) * | 2014-03-25 | 2014-07-23 | 惠州Tcl移动通信有限公司 | Advertisement classified match pushing method and system based on human face recognition |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20120808 Termination date: 20131227 |