CN1996298A - Internet advertisement distribution system and method therefor - Google Patents
Internet advertisement distribution system and method therefor Download PDFInfo
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- CN1996298A CN1996298A CN 200610165507 CN200610165507A CN1996298A CN 1996298 A CN1996298 A CN 1996298A CN 200610165507 CN200610165507 CN 200610165507 CN 200610165507 A CN200610165507 A CN 200610165507A CN 1996298 A CN1996298 A CN 1996298A
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Abstract
The invention relates to a network advertisement disclosing system, which comprise a context information interface module, an advertisement display module and an advertisement management module, wherein the context information interface module is used for transmitting information received from application programs to the advertisement management module connected with the context interface module and the advertisement display module, so as to process information from the context information interface module, obtain the key word or/and category information of the information, and dispatching the advertisement needed for displaying to the advertisement display module, while the display module displays the related contents onto the user terminals, and receives feedbacks on the user terminals. The invention also relates to the method for disclosing network advertisements based on the system.
Description
Technical field
The present invention relates to web advertisement jettison system and method, belong to field of computer technology.
Background technology
Internet advertising market increases swift and violent at present, and the ratio that the U.S.'s net investment of inputs in 2006 aspect Internet advertising accounts for gross investment has broken through 10%, estimates 2007, and this index of Japan and Britain also will stride across 10% threshold.Current web advertisement jettison system and pattern have proved effectively, and Google (Google) relies on its result of page searching relevant advertisements and obtained immense success with the web page contents relevant advertisements, and impels computer network online advertisement market to develop on an unprecedented scale.At home, company of Baidu has also obtained success, and portal websites such as Sina website develop aspect the advertisement of the common internet page well.
The current method of passing through internet and computing machine advertisement delivery mainly contains following several: the advertisement of the common internet page.This is meant at the website publisher and shows various advertisements on the Webpage of oneself, comprise literal with image.These advertisements are presented at the ad-hoc location of the page, become the part of webpage, but it doesn't matter with the theme of webpage and content.The result of page searching relevant advertisements.The internet search is a kind of use online service very widely.Behind the keyword that user's input will be inquired about, the search service meeting produces a Query Result page and is shown to the user.In results page, the search service engine can insert advertisement (comprising that advertisement connects) on the head or the right side of Search Results.All the other also have and the web page contents relevant advertisements.Advertising agent can grasp the also content of analyzing web page, and demonstrates the advertisement connection in the appropriate location of webpage, has correlativity or specific aim preferably in these advertisements and the webpage.Certainly, when can not find relevant advertisement, also not related advertisement may occur, the clicked possibility of advertisement at this moment reduces.And, follow the tracks of the advertisement of user behavior.Some website can note down and analyze interior certain user of the past period and browse the behavior of this website, thereby can predict this user's behavior and purpose, and puts advertisement targetedly at the webpage upslide that this user reads.This advertising more complicated, the website publisher needs complicated calculating.
In existing web advertisement input technology, advertisement extensively is distributed in the various webpages, has occupied a lot of spaces of a whole page, has upset the continuity and the aesthetic feeling of web page contents, has disturbed reading comprehension and the use of user to web page contents.And advertisement putting only is directed to the web page contents that the user browses.Lack organic coordination between website publisher (or web service provider), computer operating system and the application program on it, computer user's (being the consumer) and the advertising agent.Desktop computer application program (desktop application) is difficult to share the income that the computer network online advertisement is produced with computer operating system (operating system).
Summary of the invention
Technical matters to be solved by this invention is: the defective that overcomes above-mentioned existing method by internet and computing machine advertisement delivery, advertisement no longer is distributed in the various webpages, but dynamically show by special window, also organically coordinate website publisher (or web service provider), computer operating system and the application program on it, computer user's (being the consumer) and advertising agent simultaneously.
For achieving the above object, the invention provides a kind of web advertisement jettison system, comprising:
Context information interface module, advertisement display module, advertising management module;
Described contextual information interface module is connected with the advertising management module, and the information transmission that is used for receiving from application program is given the advertising management module;
Described advertising management module is connected with described contextual information interface module and described advertisement display module, be used to handle information from the contextual information interface module, the keyword that obtains this information is or/and classification information, to need the advertisement of displaying to be sent to advertisement display module or/and classification information is definite according to this keyword, and carry out corresponding operating according to the click information of advertisement display module feedback;
Described advertisement display module is connected with the advertising management module, and the advertisement that is used for showing according to need sends advertisement to user terminal and shows instruction, and indicating user terminal shows the correspondent advertisement content by special advertisement windows, and receives the feedback of user terminal.
In addition, the present invention also provides a kind of putting method of network advertisement, comprises the steps:
Step 1, receive the current process information of applications active by the contextual information interface module;
Step 2, the current process information of analysis application are determined keyword or/and classification information;
Step 3, according to keyword or/and classification information select advertisement and be illustrated on the screen terminal by special advertisement windows.
Therefore, the present invention has the following advantages:
Advertisement no longer is distributed in the various webpages, but dynamically shows, do not influence browse the use with application programs of user web page contents by special window.Simultaneously, because advertisement keyword derives from the application program in various users' uses, and be not as traditional Internet advertising, only limit to the web page contents that the user browses, therefore, can more fully show advertisement at the user interest demand.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Fig. 1 is the structural drawing of web advertisement jettison system of the present invention;
Fig. 2 is the structural drawing of web advertisement jettison system embodiment two of the present invention;
Fig. 3 is the structural drawing of web advertisement jettison system embodiment three advertising management modules of the present invention;
Fig. 4 is the structural drawing of web advertisement jettison system embodiment four of the present invention;
Fig. 5 is the structural drawing of web advertisement jettison system embodiment five of the present invention;
Fig. 6 is the process flow diagram of putting method of network advertisement of the present invention;
Fig. 7 is the process flow diagram of step 3 in Fig. 6 flow process of the present invention;
A kind of mode that Fig. 8 shows for form in the web advertisement jettison system of the present invention.
Embodiment
The embodiment one of web advertisement jettison system of the present invention:
For realizing that the present invention at first needs to set up a kind of web advertisement jettison system, as shown in Figure 1, comprising: comprise contextual information interface module, advertisement display module, advertising management module.
The contextual information interface module is connected with the advertising management module, and the information transmission that is used for receiving from application program is given the advertising management module.The advertising management module is connected with described contextual information interface module and described advertisement display module, be used to handle information from the contextual information interface module, the keyword that obtains this information is or/and classification information, to need the advertisement of displaying to be sent to advertisement display module or/and classification information is definite according to this keyword, and carry out corresponding operating according to the click information of advertisement display module feedback.Advertisement display module is connected with the advertising management module, and the advertisement that is used for showing according to need sends advertisement to user terminal and shows instruction, and indicating user terminal shows the correspondent advertisement content by special advertisement windows, and receives the feedback of user terminal.
Wherein, the contextual information interface module can adopt program module, control, plug-in unit or hardware to realize.In the present embodiment, adopt program module to realize, it connects running computer applied algorithm in the computing machine, obtains the received information of these application programs.If these information spinner text messages, can be the information (such as in softwares for editing such as Word, Excel user institute content edited) of user by terminal input application program, also can be the information obtained from the internet by immediate communication tool, web browser of user (message that obtains when using Instant Messenger (IM) software such as Tencent QQ, Google Talk such as the user, the web page contents of browsing when using browser such as IE, FireFox) etc.And the action that the user is present is all known in these application programs and online service, and can know user's interest from these actions.As seen because advertisement keyword derives from the various users application program in using, and be not, only limit to the web page contents that the user browses, therefore, can more fully show advertisement at the user interest demand as traditional Internet advertising.
The contextual information interface module sends it to the advertising management module after obtaining the received information of these application programs.The advertising management module can adopt software or hardware mode to realize, the advertising management module analysis is from the information extraction keyword of contextual information interface module, and will determine that the advertisement that needs to show be sent to advertisement display module according to keyword.These advertisements can be single advertisements, also can be one group of a plurality of advertisements.Advertisement display module adopts programming to realize in the present embodiment, and it receives the advertising message of showing from the need of advertising management module.And send advertisement according to the advertisement that need are showed to user terminal and show instruction.This advertisement shows that instruction can realize by the mode of computerese statement, and the relevant information (such as the chained address of advertisement, the sign of advertisement etc.) of the advertisement that can show with need is a parameter.This advertisement shows that the instruction indicating user terminal shows the correspondent advertisement content by special advertisement windows.In the present embodiment, advertisement display module adopts the form pattern to realize special advertisement windows, and advertisement is presented on the computer screen, and Fig. 8 is a kind of mode that form shows, the form on the outside right side of browser is the special advertisement windows of present embodiment among the figure.This form occupies certain piece zone of screen, and best realization is the suitable module region of the right width that occupies screen all the time.Form can be an independent control or plug-in unit, the ActiveX Control on the Windows operating system for example, and the advertisement form also can directly be embodied as the part of operating system, perhaps directly is embodied as the viewable portion of an application program.In the present embodiment, other screen areas beyond the advertisement form are workspaces of other software programs, and other software programs do not cover the advertisement form.As can be seen, advertisement of the present invention, display mode adopts independent form to show, advertisement no longer is distributed in the various webpages, but dynamically shows by special window, does not influence user's browsing web page contents.
The major part of the screen area of advertisement form is used for showing advertisement.Show that a text advertisements will show its title, Short Description and network address usually.The advertisement form can be showed one or more text advertisements, also can insert one or more display advertisings.And regular update advertisement displaying content, carry out Dynamic Display.In addition, the advertisement form can use animation to make the displaying of advertisement more attractive.The advertisement form can also show other information, and for example, product or advertisement search frame illustrate and help information, user's registration button, and the user participates in the data of advertisement and incentive message etc.In addition, the advertisement form can embed the function of queries ad.The user imports keyword, the relevant advertisement of advertisement form reality.If can not find relevant advertisement, can show popular advertisement.The advertisement form can be divided into one or more sub-windows, and each form is an advertisement channel.The some of them channel can be to push advertisement, and promptly these advertisements and user's contextual information is irrelevant.The advertisement of corporate image, reputable brand and public good class is well suited for pushing.The real process of advertisement can be used various animation effects, as rolling or the like.Some advertisement itself just may be video or animation.
When the user clicks the advertisement form, advertisement display module feeds back to the advertising management module with user's click information, carry out corresponding operating by the advertising management module according to the click information of advertisement display module feedback, just, call the browser commentaries on classics and skip to the advertisement webpage, and the click data of renewal respective advertisement etc.
Above-mentioned web advertisement jettison system, also can adopt and realize web advertisement input in the following method: advertisement display module adopts the mode of form control that advertisement is presented on the computer screen.The form control can be embedded in the various application programs as a programming module, and the visual windows of form control occupies the suitable part of Application Program Interface window.The contextual information interface module of advertisement delivery system of the present invention obtains the information such as keyword of this application program, and the advertising management module goes out match advertisements according to these information retrieval, and advertisement display module shows correspondent advertisement in the window of form control.When application program activated, advertisement delivery system was constantly showed correspondent advertisement; When application program is in inactive state, the advertisement delivery system break-off.Different application programs can be shared information such as keyword by advertising management module or registration management module, thereby can optimize data and retrieval and show advertisement more targetedly.
The embodiment two of web advertisement jettison system of the present invention:
For large-scale network ads system, can have a large amount of various types of advertisements, the advertisement that retrieves coupling from these advertisements needs system to carry out a large amount of work.Therefore, for improving counting yield.Special advertisement retrieval module can also be set in the system.It is connected with the advertising management mould by advertisement Retrieval Interface module, according to the information retrieval match advertisements of advertisement Retrieval Interface module transmission.
As shown in Figure 2, on the basis of embodiment one, web advertisement jettison system of the present invention can also comprise: advertisement Retrieval Interface module and advertisement retrieval module.Advertisement Retrieval Interface module is connected with described advertising management module and advertisement retrieval module, is used for the information transmission between advertising management module and the advertisement retrieval module.The advertisement retrieval module is connected with described advertisement Retrieval Interface module, is used for the information retrieval match advertisements of transmitting according to the advertisement interface module.
For improving the information processing handling capacity, the advertisement retrieval module can be distributed in one and also can be distributed on a plurality of ad delivery system, ad delivery system adopts the main frame that is connected in the network to realize, we can say also that perhaps these ad delivery system constitute the advertisement retrieval module.When the advertising management module need be upgraded the shown advertisement of advertisement display module (normally after the fresh information received by analysis application obtains new keyword), the advertising management module, can call (by call function or the agreement in this advertisement Retrieval Interface module) visit advertisement retrieval module by advertisement Retrieval Interface module, keyword as parameter, obtain one or one group of advertisement, then these advertisements are sent to advertisement display module and show.Under the advertisement retrieval module is distributed in situation on a plurality of ad delivery system, advertisement Retrieval Interface module may each ad delivery system of poll when visit advertisement retrieval module, also can make up the advertisement that each ad delivery system returns and obtain one group of advertisement.
The embodiment three of web advertisement jettison system of the present invention:
On the basis of embodiment one, the advertising management module can comprise: basic management module, data recordin module and optimum management module.The basic management module is used to receive the information from contextual information interface module and optimum management module, need to determine display ads, and feeds back the information and executing corresponding operating of clicking according to advertisement display module.Data recordin module is connected with basic management module and optimum management module, is used to write down advertisement video data and ad click data.The optimum management module is connected with basic management module and data recordin module, is used for advertisement displaying data and click data are done optimization process, and result is returned to the basic management module or/and data recordin module.
That is to say that the basic management module is used to realize the basic function of the required realization of advertising management module, and in order to improve the performance of system of the present invention, advertising management module in the present embodiment also comprises data recordin module and optimum management module.Data recordin module is connected with basic management module and optimum management module, advertisement video data that is used to write down and ad click data.The advertisement video data of data recordin module record and ad click data can be based on certain time period, the advertisement of being showed with interior advertisement display module in one hour such as record, the advertisement that the user clicked, that is to say by this advertisement video data and ad click data, can directly know, the displaying number of times of any advertisement in certain time period, perhaps number of clicks etc.The optimum management module can be according to the record in the data recordin module, analyze data, contact basic management module realizes just having showed to such an extent that advertisement can not showed in a period of time once more, and the user repeatedly clicks some advertisements and only is calculated as functions such as one click in a period of time.
The embodiment four of web advertisement jettison system of the present invention:
In the embodiment of native system, can also comprise the registration management module that is connected with the advertising management module.Described registration management module is used to receive from the log-on message of advertising management module or from the log-on message of webpage, sets up login account, and according to coming from the information of advertising management module and other safeguards the login account related data for information about.
This registration management module can with one independently the mode of online service device move, the information from the advertising management module that it received can comprise advertisement video data and ad click data etc.The user can also can carry out Account Registration by registration button that provides or the registration connection that advertisement display module provides is provided by the internet access registration management server with computing machine on display window.Registration management server also allows each to pass through the application program that the contextual information interface module is connected with web advertisement jettison system of the present invention simultaneously and registers an account thereon, and returns unique login account name of corresponding this account.User and application program can be checked the account of its registration and the relevant information of account by its login account name.
Further, registration management module can comprise: interconnective registered information managing module and account management module.The registered information managing module also is connected with the advertising management module, is used to receive log-on message and ad data from the advertising management module, and log-on message and ad data are sent to account management module.Account management module is used for setting up account according to described log-on message, and safeguards the login account related data according to described ad data.
The registered information managing module can adopt modes such as hardware and software to realize, reception is from the log-on message and the ad data of advertising management module, comprise in these ad datas, advertisement video data, ad click data, and the keyword that application program provides is or/and classified information etc.And set up account for user or application program according to log-on message, with advertisement video data, ad click data, and the information of the keyword that provides of application program etc. is kept in the account management module.Account management module can adopt the database form to realize, preserve various accounts informations, and the data of each account correspondence, such as, certain user is clicked the account that the number of times of advertisement, the number of times of this user's screen terminal display ads etc. are saved to this user's correspondence, and the keyword that application program is provided is or/and the number of times of classified information and number are saved to the account of this application program correspondence.These information are being collected advertising expenditure or can be as reference frame when connecting the application program payt of web advertisement jettison system of the present invention to advertiser.Therefore, web advertisement jettison system of the present invention can be used for organically coordinating website publisher (or web service provider), computer operating system and the application program on it, computer user's (being the consumer) and advertising agent.Make desktop computer application program (desktop application) can share the income that the computer network online advertisement is produced with computer operating system (operating system), reduce the price of application program and computer operating system, help promoting the particularly development of open source software of freeware, promote research and development of software.
The embodiment five of web advertisement jettison system of the present invention:
On the basis of web advertisement jettison system embodiment four of the present invention, in the present embodiment, can also comprise in the web advertisement jettison system:
Consumption information management module, consumption information memory module and shopping website interface module.The consumption information management module is connected with described registration management module and shopping website interface module, is used to manage the consumption relevant information of login account correspondence, and determines incentive message by the consumption relevant information.The consumption information memory module is used to store the incentive message of login account correspondence.The shopping website interface module is connected with the consumption information management module, is used to connect shopping website and consumption information management module, transmits the interactive information of shopping website and consumption information management module.
That is to say that the consumption information management module is connected with account management module, obtain the accounts information of web advertisement jettison system of the present invention.And will be scaled user's incentive message from the consumption relevant information of shopping website, incentive message is kept in the consumption information memory module.Shopping website participates in this advertisement delivery system like this.When the user uses incentive message, handle incentive message call request information from shopping website, inquiry consumption information memory module judges whether the incentive message call request that the page provides is effective.Be that then return message is effective, and update stored in incentive message in the account management module according to this incentive message call request, otherwise, error message returned.Wherein the information interaction of consumption information management module and shopping website is finished by the shopping website interface module.Above-mentioned " consumption relevant information " mainly comprises the consumption amount of money of registered user on the website etc.
Such as, 200 yuan of certain registered user's shopping online costs of web advertisement jettison system of the present invention can obtain 800 reward points.If ad system is determined 0.01 yuan of each bonus points numerical value, this user just can obtain to be equivalent to be worth 8 yuan award.After the user obtained abundant reward points, the user can do shopping on the net with certain reward points, obtained required commodity or service.And the consumption management information module updates stored in incentive message in the account management module according to user's consumer behavior.
In addition, the incentive message amount determines it can also is to click the number of times of advertisement, the number of times of this user's screen terminal display ads etc. from the user of account management module.
Therefore, use web advertisement jettison system of the present invention between each consumption website and this ad system, to transmit and use the data of user's consumption online by above-mentioned consumption information management module, consumption information memory module and shopping website interface module.This can excite the enthusiasm of user's shopping online.
Accordingly, the present invention also provides a kind of putting method of network advertisement, comprises the steps:
Step 1, receive the current process information of applications active by the contextual information interface module;
Step 2, the current process information of analysis application are determined keyword or/and classification information;
Step 3, according to keyword or/and classification information select advertisement and be illustrated on the screen terminal by special advertisement windows.
Because in the embodiment of putting method of network advertisement of the present invention, user processing information comes from application program, comprise the information (such as in softwares for editing such as Word, Excel user institute content edited) of user by the defeated application program of terminal, the information that the user obtains from the internet by immediate communication tool, web browser (message that obtains when using Instant Messenger (IM) software such as Tencent QQ, Google Talk such as the user, the web page contents of browsing when using browser such as IE, FireFox) etc.And user processing information can derive from a plurality of different application programs simultaneously.And be not as traditional Internet advertising, only limit to the web page contents that the user browses for obtaining of user processing information, therefore, can more fully show advertisement at the user interest demand.When advertisement is showed, adopt special advertisement windows to show, this special advertisement windows can adopt the mode of form to realize.And after the content of movable application program changes, system by new keyword or/and the respective advertisement that the classification information retrieval makes new advances and show the user.At set intervals, interval time section with by default, step 1～step 3 just repeats.That is to say that system can bring in constant renewal in the advertisement of showing according to the current process information of applications active on the terminal screen, realize the Dynamic Display of advertisement.
Because carrying, some application program extracts keyword or/and the function of classification information, therefore, this class application program can be directly with the keyword that comprises in its current information of handling or/and classification information sends to web advertisement jettison system of the present invention, and do not need system to analyze once more, extract keyword or/and classification information reduces system burden.Therefore, step 2 can be specially:
Judge whether the current process information of described application program is that keyword is or/and classification information is then direct execution in step 3; Otherwise, analyze that the current process information of described application program obtains keyword or/and classification information, execution in step 3.
Keyword wherein be or/and determining of classification information can be adopted existing keyword extraction means, also flexible according to demand.Such as extract keyword from a segment information of user input be " Santana ", and definite user's current categorize interests is " automobile ", and system's basis " Santana " and/or " automobile " retrieve advertisements are also showed.The historical information of user profile keyword is also very valuable, and native system can make full use of the historical information of the keyword of striding application program, extracts and uses more valuable keyword etc., thereby make the scope of shown advertisement and specific aim more reasonable.
After the system demonstration advertisement, also need further to feed back according to user's click, carry out functions such as corresponding page jump.
Therefore, can further comprise after the step 3:
Step 4, judge that whether user terminal sends click information at advertisement, be, call browser, jump to user terminal click information institute at the link page of advertisement, otherwise, end.
Wherein, the link page of described advertisement can be by displayed page of the shopping website of advertised product etc.
As Fig. 7, step 3 comprises:
Step 31, according to keyword or/and classification information selects advertisement as advertisement to be showed;
Step 32, judge describedly wait to show to show constantly whether surpass the very first time section last time of advertisement, be that then execution in step 34 apart from current time, otherwise, execution in step 33;
Step 33, judge this keyword or/and in the classification information correspondent advertisement, wait to show whether have non-selected advertisement the advertisement, be except that described, the advertisement of then selecting other in non-selected advertisement is as new advertisement to be showed, execution in step 32, otherwise, execution in step 34;
Step 34, advertisement described to be showed is illustrated on the screen terminal, the displaying of writing down this advertisement is upgraded the displaying number of times record of described advertisement constantly, and described advertisement is illustrated on the screen terminal.
Pass through above-mentioned steps, make just showed advertisement in a period of time (in the very first time section of just mentioning in the step 32, the time span of this very first time section can be set up on their own by system, such as being set at 10 minutes) can not showed once more, providing of repetition advertising message is provided, made that choosing of display ads is more reasonable.
And can also comprise after the step 4:
Step 41, record click information, the pairing displaying data of registration updating administration module proper account.
User's consumer behavior can further be collected in the record of this click information, and the consumption habit data.And can be used to be directed to gray expense calculates.Upgrade the login account of user's correspondence, the main ad click data of being correlated with of upgrading write down the ad click number of this increase.Also upgrade the corresponding information of the login account of application program correspondence, comprise that mainly application program provides the various data of information such as keyword.So that therefore active application program can receive higher income.
In addition, can also comprise between step 1 and the step 2:
Step 11, judging distance advertisement last time show whether content update reached for second time period, are execution in step 12 then, otherwise, execution in step 11;
Step 12, judge whether to receive and stop update instruction, be, then waited for for the 3rd time period after execution in step 2, otherwise, execution in step 2.
Promptly, whether interpretation reaches the time that needs to upgrade advertisement, promptly, apart from last time ad content show and whether to reach certain time period length (the second time period length described in the step 11 just, this second time period length can be set up on their own by system, such as being set at 1 minute), if, then carry out advertisement and show content update, otherwise it is constant to continue the shown advertisement of maintenance.The renewal of advertisement means the information of obtaining new applications active, uses new keyword or/and classification information, so that the advertisement that retrieval makes new advances.Therefore, the advertisement of using putting method of network advertisement of the present invention to show can make more advertisements obtain continuing the chance of displaying on user terminal screen, both can enlarge the advertisement bandwagon effect, also helps the user and obtains useful information.Accordingly, whether interpretation reaches the step of the time that needs the renewal advertisement, also can carry out between step 2 and step 3.
When advertisement dynamically represented, the user also might have the demand that stops showing advertisement, so that careful browse advertisements content is not perhaps bothered operation because the continual renovation of advertisement shows.Therefore, also comprise step 12 in the putting method of network advertisement of the present invention, judge whether to receive and stop update instruction, be, then waited for for the 3rd time period after execution in step 2, otherwise, execution in step 2.Concrete, can realize as follows, such as, on the advertisement display window, set " time-out refreshes " button, the user presses down " time-out refreshes " button, is to send to stop update instruction, and (be that step 12 is in described the 3rd time period in the advertisement form period, get in embodiments of the present invention and be set at 20 minutes) stop to upgrade advertisement, suspend after 20 minutes and refresh automatic cancellation.
Similarly, when receiving the user when hiding the instruction of advertisement form, the advertisement form can be hidden a period of time.Such as, after the user pressed down " hiding " button, the advertisement form disappeared 30 minutes, and the advertisement form recovers to occur automatically after 30 minutes.This function can make the user be absorbed in a certain work and not be subjected to the interference of advertisement.
In step 4, after the consumption of the user capture just website, can also comprise:
Step 5, receive accounts information and consumption information from shopping website;
Step 6, judging whether the incentive message call request is arranged in the described consumption information, is execution in step 7 then, otherwise updates stored in incentive message in the account management module according to the consumption information of the account;
Step 7, judging whether the account that comprises in this incentive message call request and incentive message call amount correct, is execution in step 8 then, otherwise, return error message;
Step 8, return the effective information of incentive message call request, and update stored in incentive message in the account management module according to this incentive message call request to the page.
That is to say, when user's shopping website is consumed, putting method of network advertisement of the present invention, can establish certain incentive message according to user's consumption amount, when running up to a certain degree, user's incentive message can use this incentive message to carry out online consumption, encourage user and website with this, and the interaction of web advertisement jettison system of the present invention.And the tracking consumer consumption behavior, collect useful information.
It should be noted that at last: above embodiment is only in order to technical scheme of the present invention to be described but not technical scheme of the present invention is limited, although the present invention is had been described in detail with reference to the above embodiments, those of ordinary skill in the art is to be understood that: still can make amendment or be equal to replacement technical scheme of the present invention, and these modifications or replace the spirit and scope that still do not break away from technical solution of the present invention.
Claims (13)
1, a kind of web advertisement jettison system is characterized in that, comprises contextual information interface module, advertisement display module, advertising management module;
Described contextual information interface module is connected with the advertising management module, and the information transmission that is used for receiving from application program is given the advertising management module;
Described advertising management module is connected with described contextual information interface module and described advertisement display module, be used to handle information from the contextual information interface module, the keyword that obtains this information is or/and classification information, to need the advertisement of displaying to be sent to advertisement display module or/and classification information is definite according to this keyword, and carry out corresponding operating according to the click information of advertisement display module feedback;
Described advertisement display module is connected with the advertising management module, and the advertisement that is used for showing according to need sends advertisement to user terminal and shows instruction, and indicating user terminal shows the correspondent advertisement content by special advertisement windows, and receives the feedback of user terminal.
2, web advertisement jettison system according to claim 1 is characterized in that, described web advertisement jettison system also comprises: advertisement Retrieval Interface module and advertisement retrieval module;
Described advertisement Retrieval Interface module is connected with described advertising management module and advertisement retrieval module, is used for the information transmission between advertising management module and the advertisement retrieval module;
Described advertisement retrieval module is connected with described advertisement Retrieval Interface module, is used for the information retrieval match advertisements of transmitting according to the advertisement interface module.
3, web advertisement jettison system according to claim 1 is characterized in that, described advertising management module comprises:
Basic management module, data recordin module and optimum management module;
Described basic management module is used to receive the information from contextual information interface module and optimum management module, need to determine display ads, and carries out corresponding operating according to the click information of advertisement display module feedback;
Described data recordin module is connected with described basic management module and described optimum management module, is used to write down advertisement and shows data and ad click data;
Described optimum management module is connected with described basic management module and described data recordin module, is used for advertisement displaying data and click data are done optimization process, and result is returned to the basic management module or/and data recordin module.
4, web advertisement jettison system according to claim 1 is characterized in that, also comprises in the described web advertisement jettison system:
The registration management module that is connected with the advertising management module;
Described registration management module is used to receive from the log-on message of advertising management module or from the log-on message of webpage, sets up login account, and according to safeguarding the login account related data for information about from the information of advertising management module and other.
5, web advertisement jettison system according to claim 4 is characterized in that, described registration management module comprises: interconnective registered information managing module and account management module;
Described registered information managing module also is connected with the advertising management module, is used to receive log-on message and ad data from the advertising management module, and log-on message and ad data are sent to account management module;
Described account management module is used for setting up account according to described log-on message, and safeguards the various related datas of login account.
6, web advertisement jettison system according to claim 4 is characterized in that, also comprises in the described web advertisement jettison system: consumption information management module, consumption information memory module and shopping website interface module;
Described consumption information management module is connected with described registration management module and shopping website interface module, is used to manage the consumption relevant information of login account correspondence, and determines incentive message by the consumption relevant information;
Described consumption information memory module is used to store the incentive message of login account correspondence;
Described shopping website interface module is connected with the consumption information management module, is used to connect shopping website and consumption information management module, transmits the interactive information of shopping website and consumption information management module.
7, a kind of putting method of network advertisement is characterized in that, comprises the steps:
Step 1, receive the current process information of applications active by the contextual information interface module;
Step 2, the current process information of analysis application are determined keyword or/and classification information;
Step 3, according to keyword or/and classification information select advertisement and be illustrated on the screen terminal by special advertisement windows.
8, putting method of network advertisement according to claim 7 is characterized in that, step 2 specifically comprises: judge whether the current process information of described application program is that keyword is or/and classification information is then direct execution in step 3; Otherwise, analyze that the current process information of described application program obtains keyword or/and classification information, execution in step 3.
9, putting method of network advertisement according to claim 7, it is characterized in that, also comprise after the step 3: step 4, judge that whether user terminal is at advertisement transmission click information, be, call browser, jump to the user terminal click information at the link page of advertisement, otherwise, finish.
10, computer network advertisement placement method according to claim 7 is characterized in that, described step 3 comprises:
Step 31, according to keyword or/and classification information selects advertisement as advertisement to be showed;
Step 32, judge describedly wait to show to show constantly whether surpass the very first time section last time of advertisement, be that then execution in step 34 apart from current time, otherwise, execution in step 33;
Step 33, judge at described keyword or/and in the classification information correspondent advertisement, wait to show whether have non-selected advertisement the advertisement, be except that described, the advertisement of then selecting other in non-selected advertisement is as new advertisement to be showed, execution in step 32, otherwise, execution in step 34;
Step 34, advertisement described to be showed is illustrated on the screen terminal, the displaying of writing down this advertisement is upgraded the displaying number of times record of described advertisement constantly, and described advertisement is illustrated on the screen terminal.
11, computer network advertisement placement method according to claim 9 is characterized in that, comprises after the step 4:
Step 41, record click information, the pairing displaying data of registration updating administration module proper account.
12, computer network advertisement placement method according to claim 7 is characterized in that, comprises between step 1 and the step 2:
Step 11, judging distance advertisement last time show whether content update reached for second time period, are execution in step 12 then, otherwise, execution in step 11;
Step 12, judge whether to receive and stop update instruction, be, then waited for for the 3rd time period after execution in step 2, otherwise, execution in step 2.
13, computer network advertisement placement method according to claim 9 is characterized in that, also comprises after the step 4:
Step 5, receive accounts information and consumption information from shopping website;
Step 6, judging whether the incentive message call request is arranged in the described consumption information, is execution in step 7 then, otherwise updates stored in incentive message in the account management module according to the consumption information of the account;
Step 7, judging whether the account that comprises in this incentive message call request and incentive message call amount correct, is execution in step 8 then, otherwise, return error message;
Step 8, return the effective information of incentive message call request, and update stored in incentive message in the account management module according to this incentive message call request to the page.
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| CN 200610165507 CN1996298A (en) | 2006-12-21 | 2006-12-21 | Internet advertisement distribution system and method therefor |
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| CN 200610165507 CN1996298A (en) | 2006-12-21 | 2006-12-21 | Internet advertisement distribution system and method therefor |
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