CN1898664A - Information distribution system - Google Patents
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- CN1898664A CN1898664A CN 200480034805 CN200480034805A CN1898664A CN 1898664 A CN1898664 A CN 1898664A CN 200480034805 CN200480034805 CN 200480034805 CN 200480034805 A CN200480034805 A CN 200480034805A CN 1898664 A CN1898664 A CN 1898664A
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Abstract
The invention discloses a system and method that enhances the ''focus'' of information exchanged between sellers and buyers. Buyers identify potential sources for goods and services that are desirable to the buyer. Buyers can focus their access to listings (104 )of seller information by identifying desirable attributes, including but not limited to: geography attributes (108) relating to the location(s) of the seller; and category attributes (110) relating to the various categories of offerings that interest to the buyer. The use of geographical and categorical attributes (108) and (110) is not limited to their inclusion as part of the search terms. Instead, seller listings (104) can be organized into hierarchies of geography-based and category-based attributes (108 ) and (110) in a highly normalized fashion to enhance the ability of a buyer focus on the most desirable listings. The system can be configured to limit, order, or otherwise prioritize the information viewed by the buyer on the basis of the desired attributes identified by the buyer.
Description
The cross reference of related application
To be the title submitted on March 15th, 2004 be the U. S. application of " INFORMATIONDISTRIBUTION SYSTEM AND METHOD UTILIZING A POSITIONADJUSTMENT FACTOR " number 10/800 to the application, 887 part subsequent application, also being the title submitted on March 15th, 2004 is the part subsequent application of the U. S. application of " INFORMATIONDISTRIBITION SYSTEM AND METHOD UTILIZING A POSITIONADJUSTMENT FACTOR " number 10/801,156; And also being the title submitted on March 15th, 2004 is the U. S. application of " INFORMATIONDISTRIBUTION SYSTEM AND METHOD UTILIZING A POSITIONADJUSTMENT FACTOR " number 10/800,444 part subsequent application, all these applications are the Application No. 10/680 of " INFORMATIONDISTRIBUTION SYSTEM " for the title of submitting on October 8th, 2003,952 part subsequent application, this application also requires the title submitted on September 24th, 2003 to be the U.S. Provisional Application of " INFORMATION DISTRIBUTION SYSTEM " number 60/505,597 right of priority is incorporated in this as a reference with the full content of these applications.
Technical field
The present invention is a kind of system and method (be referred to as " infosystem " or abbreviate " system " as) that is used for assignment information
Background technology
I. the concentrated distribution of information
This infosystem can make the easier and recognition value and/or serve potential satisfactory supplier (being referred to as " supplier ") more efficiently of potential client, meanwhile, be easier to supplier and more effectively potential interested client " concentrated " the transmission advertisement.
For many years, Yellow Page and other tradition " hard copy " phone directory (being referred to as " telephone directory ") make individual and group's (being referred to as " client ") can obtain information about the latent supply merchant of commodity and service.Typically, telephone directory is organized as various classification based on the type of commodity, service or other supply of material of supplying (being referred to as " product ") with supplier's tabulation (" tabulation ").For example, Italian restaurant can be listed under " restaurant " classification.Although many suppliers are listed in the telephone directory, and do not need to pay to the supplier of telephone directory, many Supplier Selection are propped up and are paid off advertising so that allow their tabulation obtain bigger tabulation or better layout.Except tabulating by the classification tissue, the black phone book also provides the geographic position to concentrate (geographic focus) for the client who uses telephone directory.For example, the telephone directory in city, Chicago will not comprise the restaurant that is positioned at New York City, unless these restaurants are branch that the national chain line of operation is also arranged in Chicago.Although telephone directory provides a kind of effective way that is in contact with one another for client and supplier really, telephone directory have " hard copy " file inherent multiple shortcoming and restriction.
Tabulation in the telephone directory is congenital to be static.In case telephone directory is released, the advertiser in this telephone directory just can not upgrade their tabulation.Like this, the information that is provided in telephone directory tabulation or the advertisement may comprise and the position of place of business, business hours, telephone number, sales volume and sensitive event, product-feed and about the relevant expired information of other potential important information of supplier At All Other Times.And telephone directory is not and can not is to be the specific demand especially customization of specific client at the when and where of expectation.One day, particular customer may be only interested in searching the restaurant that is positioned at specific suburb.Another day, same people may be only interested in searching the nightclub that is positioned at wider Hub in Metropolitan Area.The telephone directory of printing can not make and self adapt to the specific objective that the client constantly changes, and perhaps can not make self to adapt to supplier's specific intended under the client has the background of these targets.The black phone book lacks flexibility ratio aspect the geographic position of estimating potential customers and classification target, be tangible especially.
The function that the geographic position is distinguished is limited in telephone directory.Telephone directory comprises that the ability that client's geographic position requires is limited to single binary variable.The tabulation or be included in the particular telephone book, in perhaps being not included in.Typically, telephone directory does not allow the client to carry out only to be confined to the inquiry of the more close limit in the subclass of the geographic area that covered by telephone directory.For example, typically, the telephone directory of specific Hub in Metropolitan Area does not allow the client that their query context is confined to tabulation in the geographic area that they select.In addition, the position of depending on particular customer, although the client is positioned at the geographic area that is covered by telephone directory, may there be the geographical coverage geographic area in addition that just is positioned at telephone directory, these geographic areas are than the more close particular customer of the tabulation that provides in the telephone directory.Expectation offers the client more flexibly and more complicated geographic position function, so that the message exchange between more concentrated and more efficient supplier and the client to be provided.The hierarchy (hierarchy) that the geographic position is distinguished will obtain the information of their expectation for the client provides strong tool.
Tabulation is organized into the function of various subject categories, in traditional printing telephone directory, is also limited significantly.Because in fact tabulation is printed on the paper, so telephone directory sequentially provides tabulation.Under the situation of not introducing bulk redundancy, telephone directory can not comprise the hierarchy of classification.For example, typically, telephone directory does not comprise the overlapping classification of many different range and focus.For example, most of telephone directories are not distinguished between the classification with the layered mode tissue.For example, classification " retail shop ", " consumption electronic product ", " digit optical equipment ", " digital camera " are different each other with " digital camera ", but simultaneously, are correlated with about theme.For example, digital camera is one type a digital camera, and digital camera is one type a digit optical equipment.In the scope of telephone directory, classification " hierarchy " typically is restricted to and only is other layering of one-level " degree of depth ".The essence hierarchy of classification is not an option, because the paper medium of telephone directory can not provide the dynamic function of " drop-down " or " on carry " hierarchy.Like this, the client who searches the tabulation of digital camera may have to be satisfied with the consumption electronic product tabulation that comprises with the incoherent supplier of digital camera.Expectation provides the function of browsing flexibly from more than the classification in the integrated hierarchy of the classification of a rank degree of depth for the client.Also expectation provides the classification of a kind of fully " standardization " and the hierarchy of geographic area, so that according to making the potential option in the interested specific region of client can be by client access by selection that the client did in the mode according to prioritization.Term " fully standardization " refers to that system can distinguish any two attributes of only being distinguished by single substantive difference potentially.In standardized hierarchy, with the degree of the difference between the data element these difference are done different processing, and these similar data elements are done similar processing with the similar degree of similar data element." the standardization hierarchy " of relevant information will provide more concentrated and more efficient message exchange between supplier and the client.Because limited the client with notice " alignings " with concentrate on ability in the interested tabulation, the black phone book forces the client to pass through uninterested information browse arduously to their current information of searching.
The limitation of the telephone directory of entity has also hindered gray wish and target.May want to be primarily focused on specific geographical area or the particular category as the client, supplier also may wish restriction or " concentrating " their tabulation and other advertisement.For example, the client outside several miles apart from the position of this barber shop may not plan to manage to solicit in little barber shop.In addition, this barber shop may not provide hair care and other beauty treatment related service of beauty parlor, wabering place or similar place of business.In many cases, supplier or be forced and do not plan the reader that solicits to them and advertise and pay, perhaps supplier must abandon soliciting them and plans the reader that solicits.If Supplier Selection is not paid for tabulation, then the distribution commercial city of supplier and telephone directory will be subjected to the negative effect of the inherent limitation of telephone directory.
Telephone directory lacks the direct feedback mechanism of the operating position of plurality of classes in telephone directory publisher and their advertiser notice telephone directory or advertisement.The actual particular list that provides in the telephone directory or the number of advertisement of checking can only be provided.Similarly, can only estimate to check particular list and to its people's who makes a response number percent.Tradition " hard copy " telephone directory does not comprise that the advertiser to telephone directory publisher and they postbacks the mechanism of information.Can not directly measure the validity and the practicality of tabulation, hindered advertiser in telephone directory, to transmit their message, and limit the ability that the publisher promotes this communication.Can not directly measure validity, cause the poor efficiency of infringement publisher, advertiser and client's interests.In many cases, wish that message distribution system follows the tracks of the visit and the use of advertising message reliably.If created such system, then it will impel the realization based on the pricing mechanism of one or more objective pricing formulas, for example comprise, according to the multistratum classification system of stalwartness, based on " each click (per-hit) " or at every turn transaction or for autoplacement in clear and definite geographic area, border to charge advertisers.
The realization of selectivity transmission and pricing mechanism is hindered by the inherent limitation of telephone directory made of paper, and these inherent limitation make the telephone directory publisher can not more effectively also have publisher's mutual advantage custom tabular for client, supplier.For example, helping to prove the objective standard of validity and the supplier that pays for layout provides any type of preferential layout to basis, can be to encourage supplier to increase the effective ways of advertisement cost.
The more existing limitation of telephone directory made of paper can solve by the several information instrument such as the search engine that uses WWW or similar network and other mechanism (being referred to as " search engine ").For example, the function that can be by using multiple instrument of the prior art to realize to monitor internet traffic (for example, from " click " to the link of a certain website) and the function of the information on the frequent updating website.
Yet in the process of some problem of solution, in fact search engine of the prior art has aggravated the many existing limitation of telephone directory made of paper, has also produced brand-new problem simultaneously.The huge advance made of infotech is accurately to offer the client from the information in the bulk information source of all parts of the world.This makes is catching relevant with " microhabitat (niche) " title or relevant with the fuzzy theme message context that is difficult to obtain such as the instrument of search engine, and function is powerful especially and useful.For example, search engine can be understand to collect the outstanding instrument that Klingon language (being derived from the language of the very popular science fiction play of broadcasting since the sixties in 19th century) personage is proficient in precious books, reparation the 17th century artwork or searching.The Internet search technology also can " success " be obtained the information about more ordinary or more common thing.
Yet, under more common background, use search engine can cause often, and cause providing so-called " wrong report " to the user " information is excessive ".Different with telephone directory made of paper, search engine is not limited to wish to provide for potential customers the group of particular commodity and service.Search engine is not designed to be easy to be included in the particular category of commodity or service or near the function of the place of business in the subclass for the user provides identification.For example, use search terms " restaurant " will return the tabulation relevant, restaurant evaluation and a large amount of and actual irrelevant " restaurant " index in restaurant of opening to business and soliciting the client with the position, restaurant.For example, screen play, poem, novel, short story, the lyrics and most other form of literature can comprise speech " restaurant ", because the restaurant is the common part in the daily life, and often constitute the good place of literary works.Search engine can not provide efficient mechanism with from having a mind to particular commodity or service are offered supplier's acquired information of client for potential customers.In fact search engine user can not be found " pin " in the so-called proverb that they are searching by obstruction, because have a large amount of incoherent data of so-called " rick " between user and result that they are searching.
A. geographic position attribute
Although the search terms relevant with the geographic area can be submitted to search engine really, the information that this function and retrieval are organized specially and are stored in the different hierarchies of geographic position, classification and potential other association attributes is different.The search that comprises " New York " and " barber shop " will produce and a large amount of tabulations that have nothing to do in the barber shop that New York City is opened to business.This limitation is the essential of the Internet and intrinsic by the search-type of traditional search engines execution.
B. category attribute
Search engine can not provide guiding to advertiser and client by for reducing the standardization hierarchical categories structure that possibility that return results lacks than the commodity and the total amount of service of expectation designs.The individual may use non-similar term to identical desired commodity or service according to their culture and geographic position background.For example, the user may use the synonym of word " rest room ", " club ", " public house " or " inn " conduct " bar ".Under many circumstances, the expectation infosystem turns to the hierarchical categories structure with user's terminology standard and is beneficial to user's actual needs.
Different with the telephone directory of being made by the publisher and group is compiled, any one single organization and administration be can't help in the Internet.Differentiation that the Internet is not managed and development cause so a large amount of ever-increasing information, have hindered and have attempted the hierarchy that the search listing that each is potential is organized as classification and geographic area.Be desirably in the function that wire system provides use such as the restriction on the geographic position for the client or searches the position of required commodity and service based on the attribute distinguished of the restriction of classification, and, allow the client to inquire about very finely and concentrate in each of these zones simultaneously according to customer demand and expectation.
C. search terms restriction
Search engine also hinders supplier better their marketing and advertisement work to be concentrated on the potential customers.For example, some search engines are according to " key word " that be mapped as the search terms that is used by the searchers, and the tabulation in the search-engine results is arranged priority ranking based on the advertising expenditure of each click that advertiser paid.The reader that them can not locate based on the geographic position or the classification of commodity or service in advertiser in this system, and only greatly reduced the total amount of potential relevant click based on the use of " keyword " of word match, this is unfavorable for all sides of relating to.Expectation is not subjected to the sex function of limitation of " key word " searching method for advertiser provides.
D. estimate and assess
The many websites that comprise search engine site provide the function that place of business, product, website etc. are estimated and/or assessed for the user.Some comprise the website of search engine site even provide based on these assessments and/or estimate function to the Search Results ordering for the user.Yet, also do not have website with these assessments and/or evaluation and geographic position attribute, category attribute and/or the collaborative use of each pay-per-click, to determine the position of advertiser in Search Results shows.The system that uses assessment by this way and/or estimate benefits from the user to allow the most attractive and/or the most interesting advertiser be arranged in the vantage point of the demonstration of Search Results.
E. packet-based processing
Under the technology of existing search engine, all suppliers vie each other, and no matter the scope of geographic position scope or commodity and service different.In the method based on bid, home provider and provider state are forced up commodity prices and are vied for purchase.Such as the supplier in the special subclass of high-speed figure video camera, with the more fully supplier of photographic equipment or even the consumption electronic product retailer force up commodity prices and vie for purchase.Like this, typically, expect to have and be beneficial to according to geographic position, classification, charge type (as the fixed expense method or based on the method for bid) and other difference, a plurality of suppliers are tabulated is organized into " grouping ".A kind of fixed expense method is called as each clicking cost: advertiser is when this gray tabulation is included in the demonstration of Search Results at every turn, and expense is discussed and decided in payment.To in following II chapter, make further discussion this.Sometimes may expect whether agreed to pay each clicking cost and/or agreed each clicking cost amount of money of paying advertiser is divided into groups according to advertiser according to advertisers.Generally speaking, also may expectation management person create different rules to different grouping.For example, may expect that the local advertising merchant competes or has different minimum bid requirement in different auction activities, even compare with national advertiser and to have different minimum bid increment requirements.
On-line search instrument and more traditional printing telephone directory all lack effective mechanism and strengthen the ability that potential customers find the information that they will search, and strengthen supplier and concentrate to those commodity and the most interested potential customers of service abilities of marketing and advertising to them.In many aspects, the advantage of on-line search engine has broken away from the function of traditional printing telephone directory certainly, and the function of traditional telephone directory made of paper has broken away from the function of search engine certainly.Although there are some online telephone directories in the prior art, up to now, they have typically imitated their conventional counterpart, only have several such as providing map or to the principal advantages of supplier's driving direction.Known prior art is not open, more clearly proposes to have the system or the method that can be better than the function of traditional printing telephone directory and on-line search instrument aspect search concentrated.
II. based on the processing rule that concerns
This infosystem can help supplier's (being referred to as " supplier " or " advertiser ") of commodity and/or service and dealer's (being referred to as " dealer " or " keeper ") of the information relevant with supplier's commodity and/or service is developed significant and reciprocal relation.
Telephone directory, search engine and out of Memory distribution mechanism are to use the multitude of different ways of multiple different placement rules, and according to priority arrangement information is tabulated.For example, some research tools can show that according to each clicking cost relevant with particular list supplier tabulates, as mentioned above.Each clicking cost is high more, just the front portion of particular list the closer to row is shown.Other research tool can based on the relativity measurement standard relevant with the specific search criteria of submitting to by the user, with tabulation relevant date mark or other attribute that some are relevant with tabulation, arrangement is according to priority tabulated.
These methods emphasize the attribute relevant with particular list and repel other attribute, such as with supplier and dealer between the relevant attribute of relation.Method based on tabulation can not " on the whole " provide suitable weight to informativeness and commercial relations.For example, only ignored correlativity to very important other attribute such as category attribute, geographic position attribute and appreciation information in user and advertisement commercial city based on the tabulation of each clicking cost.Also be desirably in the publisher of the Line tool or keeper create help for online advertisement so as to the suitable a plurality of rules of the mutually beneficial method of charge of advertiser.
For example, compete in the gray system of favourable layout relating to, may expect to consider the overall relation between keeper and the advertiser based on the each click bid amount of money (" based on the method for bid ").For example, if the particular advertisement merchant has bought a large amount of search listings, then may expect to adjust or strengthen the influence of the bid amount of money that the particular advertisement merchant pays for specific search term.Also can on qualifications and record of service, adjust to reward relation steady in a long-term.
Prior art does not have explanation or even does not mention based on the attribute of relation and handling based on the influence in the attribute of tabulation.In addition, emphasize more to have broken away from the attribute that just is used as the position adjustment factor certainly based on relation based on the attribute of tabulation.
III. the display format of Zeng Qianging
Infosystem can make the easier differentiation of the supplier of commodity and/or service so as to the mode for potential interested customer organization and demonstration relevant information.
Typically, the existing information distribution mechanism can not make full use of the different modes of distinguishing mutually so as to the different lines epiphase.For example, the expense of black phone book tabulation and other advertisement typically by tabulation in telephone directory the position and decide according to the size of the tabulation in the space that occupies by tabulation.Typically, the expense of tabulation is not distinguished font type, font size, color, contained figure, contained animation, contained sound, number of characters, speech number, sentence number, potential man-machine interaction chance, the institutional framework of information or the display characteristic (being referred to as " display format of enhancing ") of form and multiple other potentially useful.
The tabulation that distributes with line format provides the more opportunity of distinguishing the display format of different tabulations.Yet search engine of the prior art obviously can not promote the differentiation tabulation carried out by the display format characteristic of using different enhancings.Even with the competitive bidding between a plurality of suppliers is that the use of the height market-driven type search engine of the prerequisite display format that can not make enhancing now is as the factor to advertiser and other supplier charge.This failure causes search engine one side lacks provides the display format option of multiple enhancing to supplier and other advertiser power.
Prior art do not have explanation or even the display format option of not mentioning the enhancing that provides different exchange the different expense of supplier's payment for.In addition, recent development and trend have broken away from based on the tabulation of the display format that strengthens and have distinguished in the prior art, this is because advertiser is more popular by " bid " form of the search engine that the expense of each transaction of agreeing for better layout to pay is vied each other.To paying close attention to more of tabulation layout corresponding to the content of ignoring different tabulations.Use must be accelerated commercial trend about the display format of difference tabulation for the mode of better tabulation layout auction.
For example, advertiser may wish to buy (flashy) sound of bigger tabulation, flicker or animation effect, bigger font or the relevant attribute of demonstration of some other enhancings with a part of bid amount of money.Therefore, the restriction bid amount of money can not satisfy gray expectation to the influence of tab sequential.
Prior art does not have explanation or even does not mention customization or strengthen the effect that tabulation shows.In addition, the concern more of list placement and layout has been broken away from the Zhi Fuyu of permission advertiser " on put forward " the irrelevant expense of listing order certainly.
IV. hierarchical lists
Infosystem can be organized stratification with information list.
Implement multiple different placement rule such as internet search engine with the existing information distribution mechanism of tradition " hard copy " distribution mechanism.For example, some research tools can show that according to each clicking cost relevant with particular list supplier tabulates.Each clicking cost is high more, just the front portion of particular list the closer to row is shown.Other research tool can based on the relativity measurement standard relevant with the specific search criteria of submitting to by the user, with tabulation relevant date mark or other attribute that some are relevant with tabulation, arrangement is according to priority tabulated.
No matter what the layout/locating rule of these system implementations is, these rules may not necessarily strengthen " competition " between the tabulation.For example, under the background of the system of arranging tabulation according to relevant each clicking cost with each tabulation (" strict bid ordering environment "), front two or three rivals have bid that power increases them with the number one position (" top position ") in the acquisition specific response.Yet, may not all advertisement commercial cities be in and strive for and compete on the position of top position.In addition, many advertisers may be very cross every other advertiser and lose interest in attempting competitive bidding.Under the bid of strictness ordering environment, arranging the 7th offerer does not almost have bid that power improves them usually to obtain the 6th.For example, the increment difference the final ranking the from the 4th to the 3rd, the from the 7th to the 6th and the from the 10th to the 9th etc. is unobvious especially usually.Like this, strict bid ordering environment may cause the maximization of competitive bidding for top position, and can not make the overall competitive bidding for the tabulation in responding maximize on the whole.
The tabulating method of expectation competition comprises the notion of layer.In a layer, tabulation can be sorted with different ways, rather than certain specific module of strict basis such as each clicking cost amount of money sorts.For example, under each clicking cost environment, tabulation can be organized into the layer of three tabulations, each layer is based on the each clicking cost relevant with each tabulation.For example, in each layer, the mode that tabulation can completely random sorts.This will cause the cut-throat competition to position such as the 3rd, the 6th, the 9th.For example, the tabulation of final ranking the 7th will be listed in the 7th, 1/3rd times 1/3rd times and be listed in the 8th and 1/3rd times were listed in the 9th in addition in competitive bidding.On the contrary, the tabulation of final ranking the 6th will be listed in the 4th, 1/3rd times 1/3rd times and be listed in the 5th and 1/3rd times were listed in the 6th in addition in competitive bidding.Although only there is one or two offerer may be thought of as potential victor into " top position ", still have a large amount of offerers and the interest that is listed in the 3rd is higher than is listed in the 4th, the interest that is listed in the 6th is higher than is listed in the 7th, or the like.
Prior art is not mentioned this method based on layer more is not described, because only consider the competition of concern " top position ", and the overall competition of repulsion specific response.From those of ordinary skill in the art's angle, it is nonsensical attempting to increase overall competition by the rule of implementing to reduce the best bid (promptly winning the power of " top position ") in the auction.
Summary of the invention
The present invention is a kind of system and method (be referred to as " infosystem " or abbreviate " system " as) that is used for assignment information.
I. the concentrated distribution of information
This infosystem can make potential client about particular transaction easier and recognition value and/or serve potential satisfactory supplier (being referred to as " supplier ") more efficiently, meanwhile, be easier to supplier and more effectively potential client " concentrated " the transmission advertisement.
A. geographic position attribute
In some disclosed embodiment, information request is distinguished the geographic position attribute that a plurality of and some or all of different tabulations are associated with response.System can store and handle the hierarchy of geographic area.
B. category attribute
In certain embodiments, information request is distinguished the related category attribute of a plurality of and some or all of different lines epiphases with response.System can store and handle the hierarchy of classification.In some preferred embodiment, the classification hierarchy is made system can make the differentiation of fine setting property based on trickle attribute difference by abundant " standardization ".The use of tentation data hierarchy can provide most probable whole result, and only makes based on the difference of term and the omission of the correlated results that causes minimizes.Can provide some mechanism so that similar " term " is associated, so that when using the nonstandardized technique term, can in one-piece construction, locate correct classification easily.
C. charge type
In certain embodiments, have more than a kind of can be included in the charge type that the tabulation in the response of information request is associated.For example, response can comprise some tabulations based on the fixed expense payment, also comprises the tabulation based on fixing or variable each clicking cost payment simultaneously.System can store the also hierarchy of disposal cost type.
D. estimate and assessment
In certain embodiments, the user is collected the evaluation and/or the assessment of gray business, product and/or website etc.For example, assessment can comprise the comprehensive assessment to the net assessment of business, product and/or website based on the user, and perhaps, assessment can comprise the comprehensive assessment based on the combination of evaluation attribute (quality, deliver goods such as price, customer support are in time spent or product quality).As described below, these evaluation attribute also can be used alone in certain embodiments.These comprise that the evaluation of evaluation attribute and/or assessment can be stored by system, and can be individually or together be used in the formula to the response of searching request with other attribute such as classification and/or geographic position attribute.
E. grouping
In many embodiment of the present invention, single response can comprise more than a tabulation grouping.Reciprocation between the rule that the list attribute that tabulation grouping can be proposed by supplier, the request attribute that the client proposes and/or system manager implement dynamically limits.Each grouping in the response can have its oneself the method for the list ordering in the grouping.Tabulation need not to show in the mode of grouping and classifying.For example, in the back of arranging three tabulations of priority ranking based on the bid amount of money, can follow two tabulations that are used for arranging priority ranking based on fixed charge, and, follow three tabulations of arranging priority ranking again based on the bid amount of money in the back of these two fixed expense tabulations.
II. based on the processing rule that concerns
Some embodiment of this infosystem can allow based on the attribute of relation and based on the processing rule of properties affect system of tabulation.But factor is adjusted in this system use location, allow with supplier and dealer between relevant attribute (based on the attribute of the relation) influence of relation tabulate with arrangement priority ranking, layout and/or the display message based on the processing of tabulation of other mode work.
For example, arrange among some embodiment of this infosystem of priority ranking of tabulation being based in part on the bid amount of money related with the different lines epiphase, the bid amount of money can be only as a factor (" method of being bid to influence ") of the priority metrics standard of the priority ranking that is used for calculated permutations tabulation layout.When expense is associated, still can make particular list have higher priority in other tabulation and higher each clicking cost or " point advances " even adjust mechanism based on the position of informativeness, other attribute of a relation and/or fixed expense.
Can use different positions to adjust the factor and influence the priority metrics standard that is used for the layout of tabulation in specific cluster carried out prioritization.In certain embodiments, the position that influences the priority metrics standard is adjusted the factor and can be comprised following some or all factors: the amount of money, geographic position attribute, category attribute and the evaluation and/or the appreciation information of each clicking cost.
In certain embodiments, the adjustment factor in the position of the priority metrics standard that the relation between user and the advertiser also can be related with influence and different lines epiphase is relevant.For example, the pouplarity of particular list can strengthen the priority of this particular list, so that the priority of this particular list is better than the priority that is associated with the tabulation that relates to higher each clicking cost.Can " concentrate " the use native system better for the ease of the user, native system also can provide the extra flexibility ratio of submitting to about request.For example, can use the history, user configuration information (user profile) of native system or, increase user's request according to the specific user by employed other " intelligent information " form of native system.
III. the display format of Zeng Qianging
This infosystem can be collected the expense that is associated with the display characteristic that strengthens particular list to the supplier of commodity and service.In one of native system auction embodiment, the expense of the display format of the enhancing of collecting about particular list can be the part by each tranaction costs of supplier's payment.
For example, be attributable to the demonstration expense that is used for such as the non-priority correlation factor of list length, font size, color, figure or other factor as the fruit part bid amount of money, then the priority metrics standard is no longer relevant with each clicking cost amount of money.
IV. hierarchical lists
This infosystem can use the processing based on layer to come " competition " between the encouragement tabulation from start to finish in the continuous sequence of tabulation, rather than only encourages competition in high layers list.
" competition " between no matter tabulating is based on which kind of basis (for example, each clicking cost, relativity measurement standard etc.), and use is will tabulate layout in different layers based on the influence of the competition in the system of the processing of layer.The size possibility difference of the layer among the different embodiment is very big.Carry out the ordering of tabulation in the layer that they are identified according to the pre-defined rule of native system.In certain embodiments, be the process of completely random with tabulation in layer internal sort.In other embodiments, can be by some other modules (organize the module of stratification, or some other modules) such as being used at first will tabulating, change or to the possibility weighting of ordering.
Can comprise based on the method for layer that minimum registration is worth and make specific laminated lattice.For example, forms by three tabulations for each based on each clicking cost layer competition in, entering ground floor will need particular list to compete all tabulations except preceding two tabulations.In some cases, coming the 3rd tabulation may be after preceding two tabulation.Therefore, expectation is provided with the additional requirement such as the each clicking cost amount of money of minimum (" the minimum bid amount of money "), with as the condition that meets the membership qualification in the acquisition certain layer.
In the method that some are bid to influence, different grouping will go out value and be associated with the different necessary minimums of adding specific cluster.Different grouping also can be associated with the minimum bid increment that different being used to increases those bid amount of money.
V. other potential feature
Can realize native system by such mode: make native system distinguish the dissimilar function maximization of user and advertiser's behavior.Different user behaviors can cause the different advertising expenditures collected to advertiser.Different user behaviors can be divided into different " click " type to charge advertisers to be purpose.Different " click " types can relate to different " the each click " expenses.As an example in the scope of the invention, particular list appears at the fact among the result can cause the particular charge collected to advertiser.As another example, activate the website by tabulation and can cause different expenses.And in another example, can cause and preceding two kinds of expenses that expense is different by the behavior of native system to advertiser's send Email.In some embodiment of native system, each clicking cost that can be associated with particular list according to the pouplarity increase or the minimizing of tabulation.For example, in a kind of step function method, after native system can being configured to click, according to each clicking cost that some values, ratio or the factor increase or minimizing is associated with particular list in special time period for 500 times.Yet, when adjusting each clicking cost, not necessarily mean to change its position in tabulation.
On the basis of consulting following detailed description in conjunction with the accompanying drawings, present invention will become more fully understood.
Description of drawings
Fig. 1 is the block diagram of an example of descriptive information distribution system, and comprising the assembly that is used to support this system performance, by the type of the information of this system handles, and user and advertiser are so as to carrying out some mutual modes with this system.
Fig. 2 is the block diagram of a managerial example of descriptive information distribution system, comprising using to support the assembly of this system performance by the keeper, the type of the information of handling by the keeper of this system, and the keeper is so as to carrying out some mutual modes with this system.
Fig. 3 a is the hierarchical diagram of an example of the classification hierarchy of explanation three levels deep.
Fig. 3 b is the hierarchical diagram that the particular instance of the type that can be comprised in the classification in this system is described.
Fig. 4 a is the hierarchical diagram of an example of the geographic position hierarchy of explanation three levels deep.
Fig. 4 b is the figure that explanation comprises country, area/state and local other geographic position hierarchy of level.
The part hierarchical diagram of the different coverages that Fig. 4 c can be associated with the country level geographic area for explanation.
Fig. 4 d for explanation can with the zone/the part hierarchical diagram of the different coverages that the geographic area, state is associated.
The part hierarchical diagram of the different coverages that Fig. 4 e can be associated with local geographical area for explanation.
Fig. 5 is the hierarchical diagram of an example of explanation charge type hierarchy (or abbreviate as " expense hierarchy ").
Fig. 6 a illustrates how the attribute that joins with the grouping-hierarchy structurally associated becomes and the graph of a relation of the function of classification, geographic position and expense hierarchy associated attributes.
Fig. 6 b is the hierarchical diagram of an example of explanation grouping-hierarchy structure.
Fig. 6 c determines to be included in the I/O figure of an example of the management of packets rule of response for explanation request attribute, list attribute and being used for.
Fig. 6 d submits request and the process flow diagram that different tabulations is included in the response for explanation to database structure.
Fig. 7 a is the block diagram that an example of the subsystem level view that comprises the system that asks subsystem and response subsystem is described.
Fig. 7 b is the block diagram that an example of the subsystem level view that comprises the system that asks subsystem, the system that bears fruit and response subsystem is described.
Fig. 7 c is the block diagram that an example of the subsystem level view that comprises the system that asks subsystem, the system that bears fruit, response subsystem and ADMINISTRATION SUBSYSTEM is described.
Fig. 8 a comprises the block diagram of an example of subsystem level view of the system of user subsystem and sponsor's subsystem for explanation.
Fig. 8 b comprises the block diagram of an example of subsystem level view of the system of user subsystem, sponsor's subsystem and keeper's subsystem for explanation.
Fig. 9 a comprises interface subsystem and the block diagram of an example of the subsystem level view of the system of the subsystem of tabulating for explanation.
Fig. 9 b is for explanation comprises interface subsystem, the block diagram of an example of the subsystem level view of the system of tabulate subsystem and concentrated subsystem.
Figure 10 is the process flow diagram that an example of the processing that can be carried out by the keeper of system is described.
Figure 11 is the process flow diagram that an example of the processing that can be carried out by the advertiser to system's submission tabulation is described.
Figure 12 is the process flow diagram that an example of the processing that can be carried out by the user of system is described.
Figure 13 is using city and zip code information to submit to the request back to be presented at the block diagram of an example of the response on the screen according to an embodiment of layout heuristics (heuristic) for explanation.
Figure 14 uses city and zip code information to submit request to and subsequently by rolling with the block diagram of an example obtaining the response on more local tabulations back is presented at continuity according to embodiment of layout heuristics the screen for explanation the user.
Figure 15 uses city and zip code information to submit request to and subsequently by rolling with the block diagram of an example of second screen that obtains the response on more multinational family tabulation back is presented at continuity according to embodiment of layout heuristics the screen for explanation the user.
Figure 16 is using state information to submit to the request back to be presented at the block diagram of an example of the response on the screen according to an embodiment of layout heuristics for explanation.
Figure 17 is using place of business title or telephone number to submit to the request back to be presented at the block diagram of an example of the response on the screen according to an embodiment of layout heuristics for explanation.
Figure 18 is presented at the block diagram of an example of the response on the screen according to an embodiment of layout heuristics after having submitted the request that comprises the blank value that is used for the geographic position selection to for explanation.
The block diagram that Figure 19 does not show with the order of the bid amount of money for explanation tabulation based on an example of the method for bid.
Figure 20 submits the print screen (screen print) of an example of webpage to for explanation comprises the request of different high-level classifications.
Figure 21 selects the request of corresponding text string to submit the print screen of an example of webpage to for explanation has with the classification of user's input.
Figure 22 selects with the classification of user's input for explanation has and the geographic position selects the request of corresponding text string to submit the print screen of an example of webpage to.
Figure 23 submits the print screen of an example of webpage to for the request that shows the more detailed subclass that is associated with higher Furniture (furniture) classification is described.
Figure 24 is the print screen that an example of the webpage that shows the tabulation that is associated with " RoomAccessories (room annex) " subclass is described.
Figure 25 a shows the top of print screen of an example of the webpage of the tabulation that is associated with Antiques (antique) subclass for explanation.
Figure 25 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with the antique subclass for explanation.
Figure 26 a shows the top of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 26 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 27 a shows the top of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 27 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 28 a shows the top of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation, comprising two tabulations having selected for " Compare (comparison) " function.
Figure 28 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation, comprising two tabulations having selected for " comparison " function.
Figure 29 a shows the top of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 29 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 30 a shows the top of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 30 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with furniture classification and local geographic position for explanation.
Figure 31 a shows the top of print screen of an example of the webpage of the tabulation that is associated with " Living Room (parlor) " subclass and local geographic position for explanation.
Figure 31 b shows the bottom of print screen of an example of the webpage of the tabulation that is associated with " parlor " subclass and local geographic position for explanation.
Figure 32 is the print screen of an example of explanation advertiser contact details webpage.
Figure 33 is the print screen of explanation by an example of the bid registration web page of advertiser's use.
Figure 34 can be by the print screen of reporting an example of webpage in every month of advertiser's visit for explanation.
Figure 35 a is the top of the print screen of an example of the detailed view of explanation tabulation.
Figure 35 b is the bottom of the print screen of an example of the detailed view of explanation tabulation.
Figure 36 is the print screen of an example of explanation " Comparison (comparison) " feature.
Figure 37 a is the bottom of the print screen of an example of explanation " Directions (direction) " feature.
Figure 37 b is the top of the print screen of an example of explanation " direction " feature.
Figure 38 is the print screen of an example of explanation " e-mail (Email) " feature.
Embodiment
I. general introduction
The present invention is a kind of system or method (be referred to as " infosystem " or abbreviate " system " as) that is used to distribute or pay information.
A. the concentrated distribution of information
The information that exchanges between native system energy " concentrating " potential buyer and the seller.
With telephone directory made of paper or even the on-line search engine different, native system is suitable for buyer and seller both sides' specific objective more by making self, is implemented in the exchange of the high concentration between buyer and the seller.
The buyer can use the potential interested especially commodity of buyer of native system identification and the potential source of service.The buyer can be by using native system differentiation, ordering and potential eliminating and the desired incoherent tabulation of attribute, come the tabulation of central access seller information, seller's information such as seller's specific geographical choice of location, the classification selection that the commodity that provide with the seller are relevant with service, and/or the seller evaluation and/or the assessment that have received from other buyer.Different with other on-line search instrument with traditional search engines, the use of these attributes is not limited to common applicable a part of search terms that conduct that they comprise is used to carry out the text based search.But mode that can be highly standardized is tabulated the seller and is organized into the hierarchy of geographic position, classification and other list attribute, to strengthen the ability that the buyer makes the request of height specific aim and high concentration.The character of high concentration about request makes system provide similar concentrated response for potential buyer.System configuration can be become limit, sort or the information that the buyer browsed is in a preferential order arranged based on the desired attribute of being determined by the buyer.
The seller benefits to reality concentrating the advertisement that sends them by commodity, service and other the interested potential buyer that supplies that the seller provides.Seller's the benefited system manager of making can collect more advertising expenditure, because system is more effective, and uses the method for still less disperseing than other advertisement mechanism.
The keeper is by formulating and upgrading rule and dispose the processing of being carried out by system, which tabulation is these rules determine chosen as to specific request responding by system, and determines how those tabulations are sorted in the response of beaming back to the request person of sending or shown.Rule can determine the expense of some advertisement, and these expenses can comprise fixed expense and different each clicking cost.Tabulation is in the influence that can be subjected to many variablees or its combination to the display order in the specific response of specific request, and these variablees comprise the expense that grouping relation, geographic position attribute, category attribute, priority metrics standard, fixed expense, each clicking cost, position are adjusted the factor and strengthened demonstration.In many examples, any single input variable decision be can't help in the ordering of tabulation and position.In these embodiments, do not have variable can be considered to irrelevant with any other factors, this independence will hinder the dirigibility of system and " concentrating " to handle.
In order to make system " concentrate " the function maximization of information request and response, advertiser " tabulation " can be organized into different hierarchies, such as geographic position hierarchy, classification hierarchy, charge type hierarchy or other attribute hierarchy.Then, by the request energy activation system that the user submits to, come " grouping " of the one or more tabulations of dynamic creation to use different hierarchical natures, user's selection and/or user related information to information.
B. based on the processing rule that concerns
What in certain embodiments, this infosystem can be used for otherwise working based on the attribute of relation almost concentrates on specially based on the processing on the attribute of tabulation.
This handles favourable the concerning with " integral body " that can promote under the message distribution system background.By many different electronics and more traditional information search instrument, the order of shown information and layout may mean supplier's commodity and serve the good opportunity of introducing to the market, and the difference between in mixed and disorderly message even another message that never read by desired reader.Disclosed system can make based on the attribute of relation (for example, with supplier and information dealer between the relevant attribute of relation) and based on order, layout and/or the display characteristic (being referred to as " layout ") of the properties affect particular list of tabulating.The example that the factor is adjusted in the position comprises the quantity of the chronicity of overall advertisement purchase volume, relation, the tabulation that is associated with the particular advertisement merchant, clicking cost or dealer wish any other attribute of encouraging at every turn.
C. the display format of Zeng Qianging
In some embodiment of this infosystem, native system can comprise the function that strengthens display format.The function that this infosystem can provide the display format by using different enhancings that their information record and other gray interblock branches are come for advertiser.The example of the display format characteristic that strengthens includes but not limited to font size, font type, color, figure, number of characters, speech number, sentence number, sound, mutual chance, information organization form and potential any other characteristic relevant with demonstration information.In the embodiment of the native system that advertiser pays by each tranaction costs, each tranaction costs can comprise the relevant amount of money value of display characteristic of the enhancing of writing down with information.
D. the tabulation of layering
In some embodiment of native system, before the definite position of particular list in certain layer, at first will tabulate and organize stratification.In the single response to single request, the position of tabulation in certain layer can be decided by the layout heuristics different with the layout heuristics that is used for other layer.
In the embodiment of a native system of the method that use is bid to influence, make the competition maximization of striving for " top position " may not make the total charge that information dealer the collected maximization of operation native system.Can promote competition based on the method for layer, and be not the competition that only promotes the high-rise position of the response that sends to the searchers all positions in the response that sends to the searchers.
" competition " between no matter tabulating is based on which kind of basis (for example, each clicking cost, relativity measurement standard etc.), and the influence of competition can be used for the tabulation layout in different layers.The size of layer possibility difference between different embodiment is very big.Carry out the ordering of tabulation in layer according to the pre-defined rule of native system.In certain embodiments, be the process of completely random with tabulation in layer internal sort.In other embodiments, can change or to the possibility weighting of ordering by some other modules (organize the module of stratification, or some other modules) such as being used at first will tabulating.
II. the introduction of element
Fig. 1 is the block diagram of an example of descriptive information distribution system 100, comprising the assembly of the performance that is used for back-up system 100, the type of the information of handling by system 100, and user 130 and advertiser 102 so as to some mutual modes of system 100.The different embodiment of system 100 can comprise extensively different assembly, information type and interactive modes.
A. advertiser
Advertiser 102 is for providing any individual or the group of the included information list 104 of system 100.Advertiser 102 can carry out with system 100 by the Different Individual (such as employee, contractor or agency) that is under the jurisdiction of advertiser 102 alternately.In some embodiment of system 100, the third party is responsible for representing advertiser 102 and system 100 mutual.For example, on behalf of advertiser 102, the market agency can submit the information that is included in the system 100 to.If market agency is authorized to, then this submission even can under the situation of not notifying advertiser 102, finish.The source of advertiser information can comprise local exchange carrier, data warehouse company, supplier's sales force movable and directly from advertiser 102.Advertiser 102 also can be mutual with system 100 by different infotech mechanism (such as being configured to or being suitable for the software application mutual with system 100).This interface advertiser application program can with automatically and manual mode carry out alternately with system 100, carry out batch processing, real-time, dispatch with end-to-end (ad-hoc) alternately.
In many embodiment of system 100, also advertiser 102 can be called seller, supplier, supplier or sponsor, because advertiser 102 typically is the seller of multiple commodity, service and/or other supplies of material (being referred to as " product ").Yet advertiser 102 also can comprise hope and customer contact and start the individual or the group of the interaction in the future that does not relate to commodity or service.For example, church, political party, employer, social activities colony and other groups of seeking newcomer, volunteer or employer can be described as " advertiser " 102 of using system 100.Advertiser 102 can be hope and propagates any entity of its existence by the one or more tabulations 104 that reside in the system 100 to different potential customers, user or other potential interested individuals or group's (being referred to as " user " 130).
As be derived from advertiser 102 and point to shown in the arrow of tabulation 104, advertiser 102 is responsible for providing to system 100 information of the content that comprises tabulation 104.In some embodiment of native system, tabulation can be created by means of the entity ground of assisting such as other entities of the keeper of market consultation teacher or system 100 by advertiser 102.Yet advertiser 102 should be finally be responsible for for the content of their tabulation 104.
Although only shown an advertiser 102 among the figure, can expect that mass advertising merchant 102 can submit a large amount of tabulations 104 to system 100.The capacity of system 100 is only limited by the information technology architecture of the function of back-up system 100.
1. tabulate and list attribute
Verizon?Online?DSL
UltraFast?Internet?Access.The?Power?is?Yours.
(877)270-2375(toll-free)Res.
(888)649-9500(toll-free)Bus.
As from shown in the brackets of 104 expansions of tabulating, each tabulation 104 can have characteristic or the attribute determined that is called as list attribute 106.List attribute 106 can be provided with by advertiser 102, and they provide flexibility ratio to advertiser 102, special users interest 130 pointed ground or concentrated area are provided their tabulation 104.Although the list attribute 106 possibility difference between (even in scope of the single sequence of the tabulation 104 in the single embodiment of system 100) different tabulations 104 are very big, but in many embodiment of system 100, exist about describe the similarity of the information specific type of tabulation 104 as list attribute 106 by system 100.In many examples, one or more list attributes 106 can be associated with " sky " or engineering noise value.
A. geographic position attribute
Shown in the bracket of expanding from list attribute 106 that comprises geographic position attribute 108, a class can help difference tabulation 104 characteristics that connect or list attribute 106 are the characteristic in geographic position.System 100 can use one or more geographic position attribute 108 so that particular list 104 is associated with specific geographical area or specific geographical position range.Geographic position attribute 108 can refer to specific geographical area (as New York City, Illinois, Ireland etc.), also can refer to the geographic position " rank " (as city, state, country etc.) in the hierarchy of geographic position.Any information relevant with the position of advertiser 102 can be geographic position attribute 108.The example of geographic position attribute 108 can include but not limited to following attribute: street address, city, county, state, postcode, country, continent, longitude, latitude, height above sea level, telephone number, fax number, landform (such as many mountains, forest, jungle etc.) or user 130 concentrating any other mark that thinking request 132 o'clock may geographic locations of interests information.The 100 different embodiment of system can comprise request with the optionally different combination of geographic position attribute 108.For example, in an embodiment of system 100, may need to make respectively tabulate 104 be used for determining that the latitude of distance and longitude, interested data point and other map making target (mapping purposes) certain type are associated.In other embodiments, system 100 may be without any need for the geographic position attribute 108 of particular type.
Below will give more detailed description to the influence of the performed processing of system 100 to geographical position attribution 108 and they.
B. category attribute
As from list attribute 106 expansion and comprise that a class can help difference tabulation 104 characteristics that connect or list attribute 106 shown in the bracket of category attribute 110, be the classification explanation of the theme that provides by advertiser 102.Such does not mentionlet alone the bright category attribute 110 that is called as.System 100 can use one or more category attributes 110 so that particular list 104 is associated with the supply of material (being referred to as " supply of material ") of commodity, service or other type.In many embodiment of system 100, category attribute 110 has mutual hierarchy relation.For example, digital camera also is video camera, camera and consumer-elcetronics devices simultaneously.
Below category attribute 110 and they are given more detailed description to the influence of the performed processing of system 100.
C. charge type attribute
As from list attribute 106 expansion and comprise shown in the bracket of charge type attribute 112, a class helps characteristic or list attribute 106 that the difference tabulation is connected, for " charge type " attribute 112 or abbreviate " type " attribute 112 as.The expense agreement that advertiser 102 is agreed has determined " type " of the advertised product that advertiser 102 buys.
Another example of type attribute 112 is the fixed expense amount of money 111.Different with each clicking cost amount of money 113, the tabulation 104 of fixed expense Class1 11 does not cause hitting to advertiser's 102 charges based on each point.But fixed expense list of types 104 causes the fixing subscriptiong rate in a period of time.In addition, also can be in single tabulation 104 with the characteristics combination of Fee Amount 111 and 113.For example, the fixed expense amount of money 111 can comprise the expense 163 based on the enhancing demonstration of each clicking cost amount of money 113.
As the hierarchy that geographic position attribute 108 and category attribute 110 can be organized as attribute, also charge type 112 can be organized into the hierarchy of type.Below this hierarchy is discussed in more detail.
System 100 can be configured to neatly the function of support based on a large amount of differences " click ".System 100 can support many different types of " click ".In first example, tabulating each time 104 is comprised in the situation of response in 144 can be known as " view click ".In second example, tabulating each time 104 causes by the situation of system's 100 send Emails can be known as " Email click ".In the 3rd example, user 130 situation of calling automatic call features can be called as " call out and click " each time.In another example, user 130 can be regarded as " network click " by 104 situations of network linking that are activated to the website of advertiser 102 of tabulating each time.In another example, user's situation about calling the information request of particular list 104 can be regarded as " information click " each time.In last illustrative example, can be regarded as " map click " when user 130 calls the map relevant with particular list 104 each time.
In some embodiment of system 100, telephone number information can be hidden in the link that is identified as " telephone number ".System 100 can be configured to when taking place, show telephone number such as the behavior that mouse moved to the user 130 who determines who chains.In this configuration, mouse can be regarded as " click " moving of chaining.
Like this, user 130 and each potential between 104 of tabulating can be formed " click " of the particular type that can be distinguished by system 100 alternately potentially.The single embodiment of system 100 can comprise a large amount of different types of clicks.The click of each type can cause different each clicking cost 113.For example, advertiser 102 may be willing to mean point map and hits to pay and click more expense than view.
D. evaluation/evaluation attribute
As from list attribute 106 expansion and comprise that a class can help difference tabulation 104 characteristics that connect or list attribute 106 shown in the bracket of evaluations/evaluation attribute 109, it is the user of the theme that provides by advertiser 102 compiling of estimating and/or assess.This user estimates and/or compiling of assessment can be called as evaluation/evaluation attribute 109.System 100 can use one or more evaluation/evaluation attribute 109 so that particular list 104 is associated with a kind of supply of material or the multiple supply of material.
Evaluation/evaluation attribute 109 can comprise seek with the user 130 of centralized system acquired information potential interested or to its useful any attribute or information about gray evaluation and/or assessment.In certain embodiments, the assessment of the gray supply of material is collected with numerical measure, for example, from 1 to 5, from 1 to 10, from 1 to 100 etc.In certain embodiments, can collect evaluation to the gray supply of material.Evaluation/evaluation attribute 109 in many examples comprises tabulating 104 comprehensive or overall assessment.This net assessment can be based on whole assessments of being submitted to by user 130, and perhaps this net assessment can be estimated by other/and certain of evaluation attribute 109 forms.The example of other evaluation/evaluation attribute 109 can be including but not limited to the quality of the quality of the timely degree of the quality of price, customer support, deliver goods, product, customer service, product selection etc.Generally, evaluation/evaluation attribute 109 can comprise may with the tabulation the 104 any attributes that are associated evaluation and/or assessment, comprising with website, product and/or place of business associated attributes.
2. advertiser's access means
Advertiser 102 carries out with system 100 by one or more advertisers access means 114 alternately.In some embodiment of system 100, all of advertiser 102 and system 100 are that keeper one side in system 100 does not artificially carry out under the situation of interference alternately.In these embodiments, by advertiser's access means 114 will tabulate 104 and all list attributes 106 offer system 100.In other embodiments, need artificial the interference, and be online carrying out such as other behavior that increases each clicking cost amount of money 113 or browse the operating position report such as the specific behavior of upgrading tabulation 104.System 100 can also following mode realize,, need carry out the mutual of all advertisers 102 by keeper's artificial interference, but provable this limitation is not necessarily restrictive that is.
Single advertiser 102 can carry out with system 100 by a large amount of different advertiser's access means 114 alternately.Performed specific function is depended in the function of specific advertiser's access means 114 and configuration.For example, mobile phone that can access the Internet can be a kind of acceptable advertiser's access means 114 of browsing report, but and is not suitable for creating and submits to figure in the tabulation 104 that will be included in renewal.
Anyly can serve as advertiser's access means 114 for advertiser 102 provides the equipment to the visit of the function of system 100.Advertiser's access means 114 typically is can carry out certain type mutual customer equipment with the computer network such as the Internet.The example of advertiser's access means 114 comprises: desk-top computer, portable computer, mainframe computer, small-size computer, mobile phone, pager, personal digital assistant (" PDA ") or miscellaneous equipment (being referred to as " computer access equipment ").In some cases, access means also can be non-computer equipment, such as facsimile recorder, have computerized standard telephone set and other communication mechanism of replying option and message registration function.The artificial interference that the access means of non-computerization typically needs to add is with information loading system 100.
3. advertiser interface
As from the arrow at advertiser's access means 114 advertiser interfaces 116 with point to from advertiser interface 116 shown in the arrow of servers 118, advertiser interface 116 is carried out mutual approach for advertiser 102 so as to (by advertiser's access means 114) and system 100.
In many embodiment of system 100, advertiser interface 116 is for residing in the webpage of the explorer visit in advertiser's access means 114.In other embodiments, interface 116 can be the known a large amount of different user interface in present technique field, such as graphic user interface (" GUI "), the text based interface maybe can be used to list attribute 106 is sent to any other interface that system 100 maybe can be used to receive from system 100 report.
B. infotech foundation structure
System 100 can realize with different ways.System 100 can use and can store and the configuration of any assembly of visit information subsequently, comes the function of executive system 100.Must store in some way by system 100 by the list attribute 106 that advertiser 102 provides, thereby system 100 can provide them desired information for user 130.
1. server
As be arranged in shown in the arrow between advertiser interface 116 and the server 118, server 118 is used to receive list attributes 106 from advertiser 102.Server 118 can be and can receive information from one or more interfaces and can hold any equipment of the required instruction set 120 of function that system 100 is provided or the configuration of equipment.
In many examples, server 118 is one or more webservers, and simultaneity factor 100 provides free to user 130 by using the Internet to connect.
2. instruction set
As be arranged in the four-headed arrow between server 118 and the instruction set 120 and point to from instruction set 120 shown in the four-headed arrow of database structures 126, instruction set 120 is carried out mutual mechanism for the information stores of carrying out with system 100 in the server 118.
The mechanism of the logic of any energy back-up system 100 can be instruction set 120.In many examples, instruction set 120 is for the necessary multiple application program of function, the computer program of system 100 be used for the associated documents of the logic of back-up system 100.
In many examples, instruction set 120 will be to write with the object-oriented language of platform independence, such as JAVA programming language.
3. rule
For the function of back-up system 100, instruction set 120 comprises the rule 122 of a plurality of keepers by system 100 (effect of " keeper " below will be discussed) configuration.Will be below rule 122 discussed in detail, the particular hierarchical structure that comprises system in being comprised 104 is divided into groups different the tabulation with the different modes of the demand that satisfies advertiser 102 and user 130 with being used for.For example, rule 122 can limit the specific subclass that is associated with " restaurant " classification.
4. database structure
As be arranged between instruction set 120 and the database structure 126 four-headed arrow and from database structure 126 expansion and comprise that database structure 126 be that system 100 writes down 128 approach so as to access list shown in the bracket of many list records 128.
In many examples, database structure 126 is one or more relational databases.In some optional embodiments, can use the database of OO or hierarchy.Other is used for the method for canned data, such as matrix, pointer, flat file and other data storage technology, can be included in the system 100 as " database structure " 126.
5. list records
With the form that resides in many list records 128 in the database structure 126 tabulation 104 and list attribute 106 that advertiser 102 offers system 100 are stored, upgrade, handled and visit.As mentioned above, the content of tabulation 104 possibility difference is very big, and therefore, also the possibility difference is very big for the content of list records 128.
As be derived from list records 128 and comprise different detailed view 127 and the bracket of summary view 129 shown in, each list records 128 can both comprise detailed view 127, also comprised summary view 129.Yet some list records 128 can be only relevant with detailed view 127, and other list records 128 can be only relevant with summary view 129.Suitably the database structure 126 of configuration should be able to comprise two types of necessary data fields of view.The optional embodiment of system 100 can comprise the additional potential view that can be associated with many list records 128.
In an exemplary embodiments of system 100, when list records 128 is displayed in rows of tables 104, the summary view 129 of display list record 128, and only when one or two tabulation 104 during for movable can being browsed by user 130, display list writes down 128 detailed view 127.
Detailed view 127 can comprise all potential in the list records 126 information, and summary view 129 typically is configured to only show user's 130 the most important information types for seeing response 144 at first, such as title and geographic position attribute.Detailed view 127 can comprise the information such as following information: business hours attribute, historical attribute (comprise and setting up the date), modes of payments attribute, brand generic, e-mail address attribute, website attribute, address properties, phone number property and fax number attribute.
C. user
User 130 is that using system 100 obtains any individual, group or other entities about the information of advertiser 102.User 130 can be undertaken by Different Individual and the system 100 such as employee, contractor or agency that is under the jurisdiction of user 120 alternately.User 130 also can carry out with system 100 by different infotech mechanism (such as being configured to or being suitable for the software application mutual with system 100) alternately.This interface advertiser application program can be carried out alternately with automatic and manual mode and system 100, carries out batch processing, real-time, scheduling and mutual end to end.
In many embodiment of system 100, also user 130 can be called buyer, buyer, requestor, searchers or client.User 130 typically is the potential buyer of different commodity, service or other supplies of material (being referred to as " product ").Yet user 130 can comprise that also expectation communicate by letter with " advertiser " 102 to seek the individual or the group of interaction in future.For example, user 130 may seek the potential newcomer of newcomer and volunteer's tissue for church, political party, social activities colony, employer and other.User 130 seeks to obtain any entity about the information of the existence of another entity (advertiser 102) by residing in one or more tabulations 104 in the system 100.
As be derived from advertiser 130 and point to shown in the arrow of request 132, user's 130 requests to create 132 are also submitted to system 100 with them.
Although only show a user 130 among the figure, can expect that a large amount of different users 130 can submit request 132 to and receive response 144 by using system 100.The capacity of system 100 is only by the information technology architecture restriction of the function of back-up system 100.
1. ask and request attribute
As from asking 132 expansions and comprise shown in the bracket of a plurality of request attribute 134, the request 132 that is received by system 100 can be considered to have or be associated with different request attribute 134.Request attribute 134 can be provided with according to the rule 122 set parameters of system 100 by user 130.Request attribute 134 for user 130 provide with they request at or concentrate on user 130 flexibility ratio on may interested tabulations 104.
Although (even in scope of the unique user 130 in the single embodiment of system 100) request attribute 134 may differ greatly between difference request 132, but in many embodiment of system 100, exist about stipulate or limit the similarity of the information specific type of request 132 as request attribute 134 by system 100.Request attribute 134 can be described to the multiple choices made by user 130.The request attribute 134 of two kinds of important kind typically comprises geographic position selection 136 and classification selection 138.In many examples, request attribute 134 can comprise one or more " skies " or engineering noise value.
A. the geographic position is selected
As from request attribute 134 expansion and comprise that the geographic position selects to help a class feature of Centralized requests 132 or request attribute 134 to be the geographic position characteristic shown in 136 the bracket.
In a preferred embodiment, the geographic position made of user 130 is selected 136 corresponding with specific markers or position in the geographic position hierarchy that the rule 122 that will be described in more detail is below limited.In other embodiments, the geographic position select 136 with to be stored in the geographic position attribute 108 that the different tabulations 104 in the system 100 are associated corresponding.
The geographic position selects 136 can be made in the following way by user 130: but text is keyed in edit field, select the choice box on the screen or singly select button, use mouse from list box, drop-down screen or data window, to select the geographic position of expectation to select, use light pen or miscellaneous equipment on map, to select the geographic area of expectation, or by making things convenient for user 130 any other mechanism with the geographic position selection 136 that can catch expectation that use.Single request 132 can comprise a plurality of geographic position selection 136.For example, can provide city and zip code information a part as same request 132.
To hereinafter geographical choice of location 136 and they be given more detailed description to the influence of the performed processing of system 100.
B. classification is selected
In a preferred embodiment, the classification of being made by user 130 is selected 138 relevant with ad-hoc location in the classification hierarchy that is limited by rule 122.In these embodiments, the bibliographic structure of realization classification hierarchy can be by user's 130 requests 132 of use to submit them to.In other embodiments, classification selection 138 can be imported by the user of other form in textview field or the request of being included in 132 and catch.In certain embodiments, system 100 can use synonymicon and multiple synonym heuristics and module better user's input item and the category attribute 110 that is associated with a plurality of list records 128 in the system of being stored in 100 are mated.In certain embodiments, place of business title and/or place of business telephone number are that classification is selected 138 type.
One or more classifications select 138 can be used with the record of selective listing from data structure 126 128 by system 100.For example, selected the classification of " consumption electronic product " user 130 after, user 130 may determine subsequently they real interested be " personal computer ".Classification selection 138 can comprise and seek user's 130 potential interested or relevant to the supply of material of its useful advertiser 102 any attribute or information of acquired information in a concentrated manner.In certain embodiments, can select 138 to join in the identical request 132 a plurality of classifications.For example, user 130 may think successively to inquire about cinema and near restaurant.It is to comprise " bar " and " restaurant " when the good place of attempting to select friend to get together that a plurality of classifications in same request 132 are selected another example of 138.
Below will to classification select 138 and they the influence of the performed processing of system 100 is given more detailed description.
C. evaluation/assessment request
In one embodiment, estimate and/or assess and select 139 to be included in the request 132, user 130 is controlled better which tabulation 104 is included in the response 144.In one embodiment, estimating and/or assess selection 139 is the digital threshold assessment that user 130 selects.For example, rule 122 can provide from 1 to 10 evaluation grade, and allow user 130 input advertisers to surpass so that its tabulation 104 be included in expression threshold value assessment in the response 144 1 and 10 between numeral.Those of skill in the art will recognize that the many different number evaluation system with many different brackets and/or scope will fall in the spirit and scope of the present invention.
Estimate and/or assess and select 139 can comprise and the 104 overall or comprehensive assessments that are associated of tabulating.Yet, estimate and/or assess and select 139 also can comprise being included in the selection of intrasystem any evaluation/evaluation attribute 109.In addition, estimate and/or assessment selects 139 only can comprise the selection such as an evaluation/evaluation attribute 109 of net assessment, perhaps to selection, perhaps estimate and/or assess and select 139 selections that can comprise a plurality of evaluation/evaluation attribute 109 such as certain other evaluation/evaluation attribute 109 of price or customer service quality.For example, a plurality of evaluations and/or assessment select 139 can comprise comprising price, quality or the deliver goods selection of the evaluation/evaluation attribute 109 of degree in time.
In addition, can make among some embodiment of a plurality of evaluations and/or assessment selection 139 user 130, user 130 also can specify additional weight to each evaluation and/or assessment selection 139.For example, can be the means that user 130 is provided for the weight of 0 to 1 scope of importing, user 130 can select weight is added to evaluation/evaluation attribute 109, makes price have 0.8 weight, and quality has 0.6 weight, and the timely degree of deliver goods has 1 weight.
D. the request of Zeng Qianging
For demand and the purpose that helps user 130, the request of being submitted to by user 130 132 can be enhanced in many-side.
I. augmentation requests
Some requests 132 can be enhanced by the subsequent operation that user 130 carries out.The request 132 of these enhancings can be called as augmentation requests.An example of augmentation requests 132 is the screen subsequent that requires user's 130 input additional informations.For example, if specific company provides a large amount of distinct products in different geographical location, then import enterprise name and ask 132 can cause the 100 prompting users 130 of system to import the additional information or the suitable geographic position of prompting user 130 inputs of which kind of product of searching about user 130 as part.In a preferred embodiment, show the accuracy that the category attribute 110 be associated with specific company is strengthened asking.
In some embodiment of system 100, provide response 144 to user 130, the mode of the request 132 that replenishes them is provided to user 130 simultaneously.
Ii. the request of Zeng Jiaing
Request 132 also can be strengthened in automatic mode by system 100.
In an exemplary method, request 132 is adjusted by system 100 because with immovable form accept request potential have do not wish the result that obtains.For example, if imperfect in a way, the wrong or ambiguous of being submitted to by user 130 of request 132, then it can be increased according to predetermined heuristics or clarified by system 100.An example of the request 132 that increases is the request that comprises by the misspelling of system's 100 corrigendums.Another example of the request 132 that increases is system's 100 visit synonymicons, so that the request 132 in " bar " is obtained the tabulation 104 of " nightclub " and " public house ".By another example of the request of the enhancing of system's adjustment is that general term and brand applicable to this are complementary.
In another exemplary method, the mutual previous history between user 130 and the system 100 (" user's history "), user configuration information or can be used to increase the request 132 that user 130 makes about system's " intelligence " of other form of user 130 expectation.For example, as described below, user configuration information may be indicated the ordering of user to the importance of geographical choice of location 136, classification selection 138 and evaluation and/or assessment selection 139.In the relevant example in place of business above-mentioned and the completely different product of supply, system 100 may be made as default content with user's interested specific products of 130 past.
In many examples, require user 130 to confirm to be included in hypothesis, supposition and default content in the request 132 of increase.
2. user access device
User access device 140 is that user 130 is so as to carrying out mutual equipment with system 100.As the arrow of directed towards user access means 140 with away from shown in the arrow of user access device 140, user access device 140 is so as to asking 132 to submit to the means of system 100 and submit to requesting users 130 so as to receiving the means of response 144.
User 130 can carry out with system 100 by a large amount of different user access device 140 alternately.Can serve as user access device 140 for user 130 provides any equipment from system 100 to system 100 that submit request 132 to and receive the function of response 144 from.User access device 140 typically is certain can carry out mutual client devices with the computer network such as the Internet.The example of user access device 140 comprises: desk-top computer, portable computer, mainframe computer, small-size computer, mobile phone, pager, personal digital assistant (" PDAs ") or miscellaneous equipment (being referred to as " computer access equipment ").In some cases, access means can also be non-computer equipment, such as facsimile recorder, standard telephone, have phone and other communication mechanism that option is replied in computerize.The non-computer access means typically needs the artificial interference that adds, with information loading system 100 or the response 144 that is provided by system 100 is provided.
3. user interface
As from user access device 140 directed towards user interfaces 142 with from the arrow of user interface 142 directed towards user access means 140, and from the arrow of user interface 142 sensing servers 118 with from shown in the arrow that responds 144 directed towards user interfaces 142, user interface 142 is that user 130 is so as to carrying out mutual interface with system 100.Request 132 is submitted to system 100 by user interface 142, is sent to user 130 by system 100 by user interface 142 and respond 144.
In many embodiment of system 100, the webpage that user interface 142 is visited for the explorer that resides in the user access device 140.In other embodiments, user interface 142 can be known a large number of users interface, present technique field, maybe can be used to respond other any interface of 144 to system's 100 transmission requests 132 and from system's 100 receptions such as graphic user interface (" GUI "), text based interface.
4. response
System 100 will respond 144 and send to user 130 from server 118 by user interface 142 and user access device 140.Respectively ask 132 typically to cause one to respond 144 transmission by what system 100 received.Response can be enough big, so that need user 130 to roll by some pages of tabulation 104, thereby can browse whole response 144.
In some optional embodiment, single request 132 can produce a plurality of responses 144, and a plurality of request 132 can be focused in the single response 144.
Below will to respond 144 and one or more groups tabulation of constituting response 144 discuss in more detail.
D. keeper
As mentioned above, seldom or not need can need artificial supermatic mode of interfering, realize the function of advertiser's 102 submission tabulations 104 and the function that user 130 submits request 132 and reception response 144 to.Yet, as mentioned above, according to many rules 122 configuration-systems 100.Formulate those rules 122 and be keeper 160 responsibility.
Fig. 2 is the environment block diagram of a managerial example of descriptive information distribution system 100, comprising keeper's 160 handled information types of the assembly that is used for the performance of back-up system 100 by keeper 160, system 100 and keeper 160 so as to carrying out some mutual modes with system 100.
Any individual, group or other entity of keeper 160 for system 100 is provided, wherein this system 100 tabulates 104 by advertiser 102 in order to submit to, and responds 144 by user 130 in order to send request 132 and to receive.Keeper 160 can be undertaken by Different Individual and the system 100 such as employee, contractor or agency that is under the jurisdiction of keeper 160 alternately.Keeper 160 also can carry out with system 100 by different infotech mechanism (such as being configured to or being suitable for carrying out mutual software application with system 100) alternately.This interface advertiser application program can be carried out alternately with automatic and manual mode and system 100, carries out batch processing, real-time, scheduling and mutual end to end.As the maintainer of system 100, keeper 160 also can be beyond other instruction set 120 of software application or construction system 100 performance of change system 100.
Particular individual can be undertaken by role and the system 100 more than alternately.For example, keeper 160 also can be by providing tabulation 104 advertisers 102 that become in the system 100 to system 100.Same keeper 160 can be used as user's 130 access system 100 to obtain the information of individual or domestic use.
Keeper 160 most important function comprises the rule 122 how control system 100 works.For example, which kind of tabulation 104 rule 122 decisions are included in the response 144, and how these tabulations 104 are sorted or layout in response 144.Rule 122 is submitted to system 100 by Admin Access's equipment 161.
1. Admin Access's equipment
Keeper 160 can carry out with system 100 by a large amount of different Admin Access's equipment 161 alternately.The performance of cura specialis person's access means 161 and configuration will be depended on the specific function of carrying out.For example, the mobile phone of access can be a kind of acceptable Admin Access's equipment 161 of browsing report, but and is not suitable for creating or change the instruction 120 that realizes rule 122.
Keeper 160 carries out with system 100 by one or more Admin Access's equipment 161 alternately.Admin Access's equipment 161 also can make keeper 160 by coming configuration-system 100 via administrator interfaces 162 access instructions 120.The specified modification that system 100 is done will need keeper 160 to come change directive collection 120, rule 122 and/or database structure 126 in the mode that can not realize in the software application scope.This kind also can use and management person's access means 161 be carried out alternately.
Anyly can be used as Admin Access's equipment 161 for keeper 160 provides to the visit of the function of system 100 or to the equipment as the visit of the information technology architecture on the basis of system 100.The example of Admin Access's equipment 161 comprises: desktop computer, notebook computer, mainframe computer, small-size computer, mobile phone, pager, personal digital assistant (" PDA "), workstation or miscellaneous equipment (being referred to as " computer access equipment ").
3. administrator interfaces
Shown in the arrow that points to administrator interfaces 162 from Admin Access's equipment 161 and the arrow that points to servers 118 from administrator interfaces 162, administrator interfaces 162 is that Admin Access's equipment 161 and keeper 160 carry out mutual mechanism with system 100, should be mutual with by using software application or instruct 120 behaviors that produced relevant, and not with by directly more relevant with information technology architecture 120 in addition the behaviors of executing instruction alternately.
Administrator interfaces 162 is generally the graphic user interface that certain class is used for configuration-direct 120, database structure 126, rule 122 and/or system 100.In certain embodiments, specific function can be by being carried out by the webpage of explorer visit, as long as the keeper 160 of use and management operator interfaces 162 provides correct log-on message and password.Administrator interfaces 162 should be connected by safety with advertiser interface 116 operates to prevent misuse.On the contrary, user interface 142 does not need the function that safety connects.Although may wish provides safe connection when practical application, do not need to guarantee that user 130 can set up the embodiment of configuration information and the different responses 144 of storage.
4. rule
The rule 122 of composition system 100 has multiple different form.System 100
Each embodiment may comprise dissimilar and the combination rule 122.System 100 does not need to comprise the dissimilar rules shown in all figure.
A. classification hierarchy
B. geographic position hierarchy
System 100 can use geographic position hierarchy 166 to consider the relation between different geographic regions and the geographic position attribute 108.User interface 142 can provide geographic position hierarchy 166 to user 130 with catalogue form, and user 130 can be made the geographic position and select 136 not needing to knock under the situation of any literal.Yet, in many examples, generally key in by user 130 such as the information of street address, city, postcode.Geographic position hierarchy 166 can comprise the information relevant with the general classification of geographic range.For example, the specific geographical area may be relevant with the mark in country, state/zone, county or city.Different system 100 can comprise the geographic position hierarchy 166 of different depth.Different geographic regions can be relevant with the subregion of varying number.For example, populous city (for example, the New York) can use additional geographical attribute the zone being divided into littler geographic area, and the county of Alaska may be not relevant with any city.The processing that relates to geographic position hierarchy 166 is in following explanation in more detail.
C. charge type hierarchy
System 100 can comprise a large amount of different charge types of expense that can be used for collecting to advertiser 102 their tabulation 104.System 100 can be configured to 104 distinguish priorities and demonstrations based on relating to the difference of tabulation 104 relevant expense attributes to tabulating, and comprises charge type information.In certain embodiments, different charge types 112 can have and other charge type 112 between hierarchy relation, and these relations can be represented by the form of charge type hierarchy 168.Different system 100 can comprise the different charge type hierarchies 168 of different depth.Different charge types 112 can be relevant with the subtype of varying number.Below the processing that relates to charge type hierarchy 168 is described in more detail.
D. evaluation/appreciation information
In certain embodiments, system 100 uses the feedback about different advertisers 102 and their list related 104 that a large amount of different types of evaluations and/or appreciation information 171 are provided by user 130 with explanation.Estimate and/or appreciation information 171 generally comprises the assessment of the numerical scale that is assigned to advertiser 102 and/or tabulation, for example 7/10ths or five-pointed star in four stars etc.In addition, in certain embodiments, the explanatory note or the summary of the feedback that is provided by user 130 can be provided for evaluation and/or appreciation information 171.In addition, in many examples, estimate and/or appreciation information 171 comprises a plurality of assessments relevant with a plurality of evaluation/evaluation attribute 109, these a plurality of evaluation/evaluation attribute 109 with tabulate 104 relevant.The example of evaluation/evaluation attribute 109 as above provides, and those skilled in the art will recognize that a large amount of different evaluation/evaluation attribute 109 can be relevant with the evaluation and/or the appreciation information 171 of tabulation 104.In certain embodiments, evaluation and/or appreciation information 171 comprise evaluation layer 173.As following with reference to content that Figure 39 described in detail, tabulation 104 each assessment and/or evaluation information 171 can be assigned to estimates layer 173, estimates layer 173 and comes down to represent this evaluation and/or appreciation information 171 weight with respect to evaluation that is assigned to other layers and/or appreciation information 171.
Estimate and/or appreciation information 171 can with together use from the information of classification hierarchy 164, geographic position hierarchy 166 and/or charge type hierarchy 168.Relate to and estimating and/or the processing of appreciation information 171 gives more detailed explanation following.
A. heuristics as a result
Heuristics 170 is the result's of acquisition request 132 processing as a result.If system 100 comprises different hierarchies, then the relation that realizes in those hierarchies should be by heuristics 170 utilizations as a result.In certain embodiments, heuristics 170 and the process carried out by response heuristics 172 are equal to as a result.Yet in some embodiment of system 100, the particular list 104 that is included among " result " who is generated by heuristics as a result 170 is not arranged in " response " 144 that is generated by response heuristics 172.This be because, in certain embodiments, can think that 130 pairs of particular list 104 of user lose interest in, therefore, they are not included in the response 144.In other words, in a particular embodiment, if heuristics 170 is determined to comprise the tabulation 104 of working majority in the response 144 to user 130 as a result, response heuristics 172 is configured to have bigger selectivity than result heuristics 170.Keeper 160 can have not other reason to user's 130 display lists 104.For example, if advertiser 102 also pays each clicking cost for last one month or other specific period, 104 be included in by among the results that heuristics 170 produces as a result even tabulate, tabulation 104 is also got rid of by response heuristics 172.
Below explanation is determined and the processing of filling with the 104 relevant responses 144 of tabulating in more detail.
F. respond heuristics
Response heuristics 172 is for being carried out so that the process of response 144 to be provided by system 100.In many examples, do not have difference between response 144 and the result, therefore, do not have the as a result heuristics 170 different with responding heuristics 172.Yet, system 100 has enough flexibility ratios comprising different heuristicses generating the initial trial pond (tentative pool) of tabulation 104, and subsequently from finally to respond potential deletion particular list 104 pond of tabulation 104 that 144 form offers user 104.Response heuristics 172 is the form of prescribed response 144 also, and the content of the form of regulation demonstration and other tissue response 144.Response heuristics 172 comprises that the function of layout heuristics 174 and system 100 make the processing that determines about the layout that responds the tabulation 104 in 144.
Response heuristics 172 should comprise any data hierarchy structure (such as classification hierarchy 164 or geographic position hierarchy 166) conduct input that system 100 supports.Information in the detailed view 127 of tabulation can by system 100 work with the demonstration that responds the difference tabulation 104 of openly giving user 130 in 144 is heavily divided into groups, reorientation or change.
G. layout heuristics
As come from shown in the bracket that responds heuristics 172 and comprise layout heuristic 174, layout heuristics 174 is handled for the son of the part of response heuristics 172.The layout and the ordering of the different tabulations 104 of layout heuristics 174 decisions.Any different attribute that system 100 handles can be used to arrange the demonstration of response 144 by layout heuristics 174.For example, in order to respond country's request, layout heuristics 174 can be configured to the tabulation relevant with three fixed expense amount of money the highest 111 given and three best positions, and provides the 4th and the 5th position to the tabulation 104 relevant with preceding two each clicking cost amount of money the highest 113.In many examples, the layout heuristics of being carried out by system 100 174 may be subjected to priority metrics standard 179 (following explanation) influence.To other influence of layout heuristics 174 can include, but are not limited to particular group 232, charge type 112, each clicking cost 113, the fixed expense amount of money 111, geographic position attribute 108, category attribute 110, evaluation/evaluation attribute 109, evaluation and/or appreciation information 171 in evaluation and/or the getting in touch of the relevant different lines Table Properties 106 of assession number, date mark and/or a plurality of particular list 104.Layout heuristics 174 also may be subjected to rule 122 and request attribute 134 influences.
The layout layer heuristics is the layout heuristics 174 at one or more layers 169.Layout heuristics 174 may differ greatly with any other layout heuristics 174.
Below be discussed in more detail many different instances of layout processing.
H. priority metrics standard
Layout heuristics 174 can use priority metrics standard 179 to discern the suitable order of different tabulations 104.The input of calculating priority level module 179 can comprise any and tabulation 104 relevant list attribute 106 and request attribute 134 in fact.
In certain embodiments, priority metrics standard 179 is adjusted the factor 176 by charge type 112 that particular advertisement merchant 102 paid and position and is calculated and get, with in conjunction with concerning more widely between keeper 160 and the advertiser 102.In these embodiments, based on category attribute 110, geographic position attribute 108, evaluation/evaluation attribute 109, each clicking cost 113, the fixed expense amount of money 111 and/or charge type attribute 112, tabulation 104 is organized into different groupings.Priority metrics standard 179 is generally used in the border of these groupings, to determine the ordering of tabulation 104 in the grouping.Priority ordering is generally decided by grouping member's relative needs between grouping, rather than the single priority metrics standard 179 relevant with single tabulation 104 determines.
In other embodiments, the classification and the geographic position scope of tabulation 104 directly influence priority metrics standard 179, and prioritization is producing on the basis between all groupings.
Priority metrics standard 179 can be considered the influence of the pouplarity module of " click " number relevant with particular list 104 in special time period.Priority metrics standard 179 also is subjected to the influence of relativity measurement standard, and this relativity measurement standard has been considered the correlativity of the estimation of the particular list 104 that the specific request submitted to user 130 132 is relevant.In certain embodiments, the relativity measurement standard can be considered evaluation/assessment selection 139 therein.The relativity measurement standard also can the geographic position selects 136 based on arranging, classification select 138 and/or estimate and/or assessment select 139 user 130 relative importance user configuration information and make.
The packet-based processing and the use of priority metrics standard 179 below are described in more detail.
I. the factor is adjusted in the position
It is a kind of mechanism that the factor 176 is adjusted in the position, by this mechanism, the keeper organize 160 and advertiser 102 between the attribute based on relation can be used in the processing of influence based on the attribute of tabulation.In some embodiment of system 100, for each advertiser 102 keeps configuration information.System 100 can use advertiser's configuration information to calculate or generate the position in automatic mode and adjust the factor 176, and need not artificial interference.In other embodiments, the position is adjusted the factor 176 and be can be low dynamic, or disappearance from system 100 fully.
But the factor 176 is adjusted to influence particular list 104 calculating priority level modules 179 in the use location.The purpose that the factor 176 is adjusted in the position is to consider to concern widely between advertiser 102 and the keeper 160.For example, the informativeness factor that comprises the time span that advertiser 102 has paid for the tabulation in the system 100 can be used to adjust upward priority metrics standard 179.The position adjust the factor 176 also can comprise beyond the system 100 or with the analysis of the irrelevant behavior of system 100.For example, the scale of advertiser's advertising budget, advertiser 102 is as the buyer's of other products, service or the supply of material of being sold by keeper 160 state, and any other consideration about keeper 160 target can be incorporated in the priority metrics standard 179 of particular list 104.Also can adjust the factor 176 in conjunction with the position that is considered as relevant with system 100.The example that the factor 176 is adjusted in the position includes but not limited to: the sum of the tabulation 104 that advertiser 102 is paid; Advertiser 102 is the sum of the classification of tabulation payment; The geographic range of the overall tabulation 104 that advertiser 102 is paid; The total expenses paid to keeper 160 of advertiser 102 in the section at the fixed time; Tabulation 104 is from the assessment of user's 130 receptions and/or the number of evaluation; And any other commercial factors that may be correlated with relevant with keeper 160.
The processing of the adjustment factor 176 in use location with result of calculation heuristics 170 below is described in more detail.Adjust the relevant tabulation 104 of the factor 176 with the nonzero value position and can be called as " list related ".In certain embodiments, the position adjust the factor can be negative value also can be on the occasion of.
J. grouping-hierarchy structure
For the maximization of the function on the target that system 100 is concentrated on user's 130 hope, can use complete standardized grouping-hierarchy structure 178 with the differentiation of back-up system 100 on the basis of other each data hierarchy structure of its support.No matter in the request 132 that user 130 submits to, make which kind of relevant selection, can discern included associated packets in the response 144 that obtains.Only relevant with suitable grouping tabulation 104 will be used as subsequently provides response 144.For example, if the selection of being done by user 130 comprises national advertiser the geographic position at incity, Detroit service area is selected, select with the classification of hair salon, then a grouping in the response will only be made up of the national hair salon in the service area of incity, Detroit.
The purposes and the change of packet-based processing below are described in more detail.
K. least cost/minimum degree value
The method of the method and system 100 prioritization tabulation 104 of collecting the charges to advertiser 102 is the configuration that the keeper 160 of system 100 is considered.A limitation can being forced at system 100 is to obtain fixed expense tabulation 104 or each click tabulation 104 necessary minimum payings.Keeper 160 can determine by encouraging advertiser 102 as paying whole earning rates and the purposes that the each clicking cost amount of money 113 that surpasses predetermined threshold has strengthened system 100 by the bid processing.Yet each clicking cost amount of money 113 needn't be relevant with bid.The trial of the each clicking cost 113 of payment below predetermined threshold may be unworthy to the time and efforts of keeper's 160 costs.Least cost 165 can be done differentiation between different lines Table Properties 106.For example, may need 102 pairs of bigger least costs 165 of classification payment of local advertising merchant, because the list of countries 104 that causes the possibility of user's 130 continuation restaurant transaction to be higher than the bookstore that does not have service area in local geographical area by this locality tabulation 104 produces the possibility of transaction such as the restaurant.
The following example of the least cost 165 realized of illustrative system 100 in more detail.Among the embodiment based on competitive bidding (based on the scheme of bid), phrase " minimum bid the amount of money " or " minimum metric standard value " can not refer to the minimum value of system's 100 employed any competition modules in competition between the tabulation 104 of system 100.For example, 104 on the basis of relativity measurement standard, compete, then can use the minimum metric standard value to substitute the minimum bid amount of money 165 if tabulate.
I. minimum bid increment/minimum metric standard increment
The restriction of the each clicking cost amount of money 113 necessary least costs 165 can be set as system 100, system 100 needs the bid of particular delta in the time of also can being configured in being incorporated into each clicking cost amount of money 113, to obtain to be higher than the priority of the tabulation 104 relevant with least cost 165.For example, if minimum each clicking cost 113 is $0.40, system 100 can be configured to need be higher minimumly be each clicking cost 113 of $0.45.
As keeper 160 different least cost 165 can be set for the different grouping on the grouping-hierarchy structure 178, the keeper also can be provided with different minimum bid increments 167.
The example that is incorporated into the minimum bid increment 167 of system 100 discusses in more detail following.
Among the embodiment based on competitive bidding (based on the scheme of bid), phrase " minimum bid the amount of money " or " minimum metric standard increment " can not refer to the minimum value of system's 100 employed any competition modules in competition between the tabulation 104 of system 100.For example, 104 on the basis of relativity measurement standard, compete, then can use the minimum metric standard increment to substitute minimum bid increment 167 if tabulate.
M. bid layer/tabulation layer
As the part operation that increases the each clicking cost amount of money 113 relevant with tabulation 104, rule 122 can limit different bid layers 169 in a large number.All bids in the scope of bid layer 169 are sorted according to the special layout heuristics 174 that is called the layout layer heuristics at this layer.In many examples, hierarchical layout's heuristics 174 with random fashion about location in the layer to 104 sort (" heuristicses at random ") of tabulating.In other embodiments, use the Weighted random heuristics 104 in certain layer 169, to sort to tabulating.Adopt the heuristics at random of weighting, each clicking cost 113 (or be used as such as any other module of priority metrics standard 179 particular list 104 is classified, as being subordinate to of particular hierarchical 169) can be changed and replace single heuristics at random.For example, in the layer 169 that two tabulations 104 that limited by each clicking cost 113 are formed, the tabulation with each clicking cost of twice obtains the twice of the possibility of " top position " for other tabulations 104 in the tabulation in layer 169.As layout layer heuristics 174 can differ greatly, a large amount of different layers layout heuristicses 174 can realize in same response 144.
Some layers 169 can be based on the fixed value scope, and comprises the tabulation 104 of variable.Bid layer 169 can based on little to cent (use American currency nomenclature) or think the bid scope of desired value to keeper 160 greatly.For example, in specific response, have any position between relevant with specific each clicking cost 113 0 to X (number of the tabulation 104 in response).
In other embodiments, limit the number of the tabulation 104 in layer 169 number, the layer 169 in advance according to rule 122.For example, response 144 can be configured to comprise six layer 169, three every layer tabulations 104.In such cases, scopes of the value of each clicking cost 113 or any other competition modules such as priority metrics standard 179 can be alterable heights.
System 100 can optionally be identified as the tabulation in the system 100 104 according to the each clicking cost 113 relevant with tabulation, the priority metrics standard 179 of being correlated with tabulation or any other attribute 106 based on tabulation and belong to certain layer 169.In a preferred embodiment, layer 169 is defined with respect to the grade relevant with priority metrics standard 179, and priority metrics standard 179 is relevant with a plurality of tabulation 104.
N. strengthen the expense that shows
Can collect the expense 163 that strengthens demonstration to 104 various " famous product (the prominence product) " that limit in advance that provide together with keeper 160 that tabulate.How relevant by the list attribute of 130 perception of user famous product is with the influence tabulation.Following list attribute 106 is to collect the possible basis of expense that the enhancing of certain type tabulation shows: (a) length of literal (being measured by character, words, sentence or any other module); (b) font size; (c) font type; (d) combination of figure; (e) color combinations; (f) combination of animation; (g) chance of interactivity; (h) detailed view; Or (i) make the tabulation 104 any other mechanism that arouse attention more.The display format of the enhancing of some forms is mutual exclusions.For example, if text is write by the font of Arial 12, then identical text can not be write by the font of Times New Roman 14.The tabulation 104 that strengthens can be about showing that more than a kind of relevant attribute is enhanced.
In certain embodiments, strengthen the influence that the expense 163 that shows has reduced overall each 113 pairs of priority metrics standards 179 of the clicking cost amount of money.For example, if each clicking cost clicking cost $0.50, and to strengthen the expense that shows be each click $0.30, then is used for the part part $0.20 of each clicking cost amount of money 113 of calculating priority level module 179.
The tabulation 104 relevant with the display format expense that strengthens 163 and the display format of corresponding enhancing can be called as " tabulation of enhancing ".System 100 can be configured by following mode,, generally according to the type of request 132 particular list 104 is converted to the tabulation of enhancing under selectable situation that is.For example, under the situation in search consumer electronics shop, system 100 can be configured to strengthen tabulation 104 in range of countries, but does not strengthen the tabulation 104 under the repairing shop situation of this locality of search electronic article.Below more describe the various uses of the demonstration expense 163 that strengthens in detail.
O. estimate and/or assess
Estimate and/or appreciation information 171 influences system 100 and is subordinated to the configuration that the keeper 160 of system 100 is considered in the mode of the mode of priority arrangement tabulation 104.Can to system 100 make a kind of be restricted to need be included in layer in 169 evaluation and/or the minimal amount of assessment.For example, keeper 160 can determine that the tabulation 104 that has only received the given number assessment should be included in the layer 169, because evaluation in evaluation and/or the appreciation information 171 and/or assession number can be the sign of the quality of tabulation 104.
III. based on the processing of classification
A. the explanation of classification hierarchy chart
1. other summary diagrammatic of classification level
Fig. 3 a is the hierarchy chart of an example of the classification hierarchy 164 of three grades of degree of depth of explanation.The different embodiment of system 100 can else differ bigger different classification hierarchy 164 in conjunction with having the different depth level.Some embodiment will comprise and only be the hierarchy of the one-level degree of depth, and other can comprise than the dark a lot of hierarchy of three grades of degree of depth.The correct design of classification hierarchy 164 depends on the scope of commodity, service and other supplies of material that will do advertisement in system 100.
At the top of chart is the set of all categories 180.On the summary of this grade, all products are the part of same total classification (meta-category), and category attribute 110 does not have any special state about the processing of system 100.In this embodiment, handle category attribute 110 as any other " search terms " as the key word of search engine use.For example, search terms " restaurant " will exist as possible search option, but the subclass of the tabulation 104 of not classifying according to theme.
In total classification is grade 1 classification 182 below 180.On bibliographic structure, grade 1 classification 182 is big classification.For example, " restaurant " can be suitable grade 1 classification 182.Some embodiment of system 100 can comprise and only are the classification " hierarchy " 164 of the one-level degree of depth.Should " hierarchy " in fact not concern in conjunction with the classification hierarchy, be other subclass because there is not classification.Yet, being different from above-mentioned total classification embodiment, the classification hierarchy 182 of the one-level degree of depth makes tabulation 104 by being better than using the mode of search engine searches item to be organized into classification.Category attribute 110 is more more useful as the search terms of " key word " than submitting to search engine, 104 is organized into classification 182 rather than the more surperficial text search that search engine called with integral way because tabulate.
In grade 1 classification is two or more grade 2 classifications 184 below 182.In certain embodiments, particular category can only have a subclass.Each grade 2 classification is the subclass of grade 1 classification 182, but each grade 1 classification 182 does not need to be associated with grade 2 classifications 184.The example that grade 2 classifications 184 are relevant with grade 1 classification is generally the relation between " Italian restaurant " and " restaurant ".Each Italian restaurant is a restaurant, but not all restaurant is Italian restaurant.
Under grade 2 classifications 184 two or more grade 3 classifications.Each grade 3 classification 186 is the subclass of grade 2 classifications 184, but that each grade 2 classification 184 does not need is relevant with grade 3 classifications 186.The example that grade 3 classifications 186 are relevant with grade 2 classifications is generally the relation between " Italian restaurant that the pizza deliver goods is provided " and " Italian restaurant ".Each Italian restaurant that the pizza deliver goods is provided is an Italian restaurant, but not all Italian restaurant all provides the pizza deliver goods.
Synoptic diagram among Fig. 3 a only provides for the purpose of the notion of the hierarchy relation under the situation of explanation category attribute 110.In many embodiment of system 100, concrete class hierarchy 164 may be excessive and can not be received in many different papers.
2. provide the classification hierarchy of example
Fig. 3 b is the classification hierarchy chart 164 that the particular instance of the type that can be included in the classification in the system 100 is described.Be Three Estate 1 classification 182 under total classification of all categories 180, comprise consumer electronics classification 182.02, bookstore's classification 182.04 and restaurant classification 182.06.
Consumer electronics classification 182.02 is made up of two subclass, that is, and and stereophonic sound system classification 184.02 and camera classification 184.04.Stereophonic sound system classification 184.02 be can't help any subclass and is formed, and camera classification 184.04 is made up of the subclass of digital camera 186.02 and video camera 186.04.Bookstore's classification 182.04 is for can't help an example of grade 1 classification 182 that any subclass forms.In the actual realization of system 100, this result can indicate the classification hierarchy 164 that needs to change design.For example, the actual realization that does not have grade 1 classification 182 of grade 2 classifications 184 can represent that grade 1 classification 182 is narrow, or opposite, can represent grade 1 classification 182 need with different subclass relevant (for example, grade 2 classifications 184).Yet, for illustrative purposes, be important to note that the difference of classification hierarchy 164 branches into different length, and these branches produce the sub-branch of different numbers.Diversity structure can comprise and incoherent grade 1 classification 182 of any subclass.
Does B. how the classification hierarchy influence request?
In many embodiment of system 100, classification selects 138 to be the part of the request 132 of user's 130 submissions.In the subclass of those embodiment, make classification by user 130 by the bibliographic structure that uses expression classification hierarchy 164 and select 138.In this embodiment, need not user 130 key in any literal and make classification selection 138.In other embodiments, classification is selected 138 inputs as the text that is translated into the correct classification in the classification hierarchy 164 subsequently.
Does C. how the classification hierarchy influence the result?
Difference in classification hierarchy 164 can be used to distinguishing between the category attribute in the result 110.The complicated more and exploitation more of classification hierarchy 164, the possible differentiation of making is careful more.For example, if hierarchy 164 is distinguished between digital camera and more traditional analog camera, then the request 132 made of user 130 can utilize keeper 160 different cameras tabulations 104 to be organized as the digital camera and the fact of the tabulation of traditional camera more.If particular advertisement merchant 102 has residue rather than other class of a class camera, this advertiser 102 has an opportunity the relevant more high cost of classification that Zhi Fuyu is suitable for to reduce excess reserve.If system 100 has not too detailed classification hierarchy 164, or lack classification hierarchy 164 fully, the centralized services that has then hindered system 100 is in user 130 performance.
Does D. how the classification hierarchy influence response?
In many examples, there is not difference in the result with between responding 144.Yet, in certain embodiments, change to generate response 144 by 172 couples of results of response heuristics.In such embodiments, response heuristics 172 further filters out 104 the function of tabulating based on carrying out with tabulation 104 relevant different lines Table Properties 106.Exist among the distinguishing embodiment in the result with between responding 144, classification hierarchy 164 can be used to generate result and response 144.
Can influence which tabulation 104 same way as from data library structure 126 application request 132 are obtained with classification hierarchy 164, the classification hierarchy also can participate in " sifting out " some tabulation 104 from temporarily be included in the response 144 the result.As mentioned and hereinafter described, the difference in the classification hierarchy 164 can be used as the important input of the Dynamic Recognition that is used for associated packets, and associated packets is from the grouping-hierarchy structure 178 that will be included in the response 144.
Which grouping that difference in classification hierarchy 164 may influence from grouping-hierarchy structure 178 is included in the response 144, and which tabulation 104 is included in the response 144 and how different tabulation 104 is organized in the response 144.
IV. based on the processing in geographic position
A. the explanation of geographic position hierarchy chart
1. the summary diagrammatic of geographic position grade
Fig. 4 a is the hierarchy chart of explanation as an example of the geographic position hierarchy 166 of three grades of degree of depth.The different embodiment of system 100 can be in conjunction with different geographic position hierarchies 166.For example, system 100 can be implemented will comprising on the global range basis of many country variants, or can realize with the scheme of more compartmentalization.In addition, some embodiment will comprise and only be the hierarchy of the one-level degree of depth, and other embodiment can comprise than the dark a lot of hierarchy of three grades of degree of depth.The correct design of geographic position hierarchy 166 depends on the geographic range of advertiser 102.
The top of chart is the set in all geographic position 190.On this level of summarizing, all geographic areas are the part of identical total geographic area, and geographic position attribute 108 has any particular state about the processing of system 100.In this embodiment, similar to any other search terms as the key word of search engine, geographical position attribution 110 is handled.
In total geographic position is grade 1 geographic position 192 below 190.In the catalogue embodiment of geographic position, grade 1 geographic position 192 is maximum geographic area.In the embodiment that relates to the global communication on the Internet, national boundary can be represented in grade 1 geographic position 192.
In grade 1 geographic position is grade 2 geographic position 194 below 192.Each grade 2 geographic position is the sub-geographic position in grade 1 geographic position 194, but each grade 1 geographic position 192 need not be relevant with grade 2 geographic position 194.In grade 2 geographic position is grade 3 geographic position 196 below 194.Each grade 3 geographic position 196 is the subregion in grade 2 geographic position 194, but that each grade 2 geographic position 194 does not need is relevant with grade 3 classifications 196.
In many embodiment of system 100, grade 1 geographic position 192 is relevant with national boundary, and the zone boundary is relevant between grade 2 geographic position 194 and state or country, and grade 3 geographic position 196 are relevant with the city.
Synoptic diagram among Fig. 4 a only provides for the notion of situation lower leaf structural relation that geographical position attribution 108 is described.In many embodiment of system 100, actual geographical hierarchy of locations 166 may be too wide and even can't be contained in a plurality of different papers that are arranged side by side.
In many embodiment of system 100, geographic position hierarchy 166 is pre-determined by keeper 160, and can be by often change or reinforcement of keeper 160.In certain embodiments, user 130 can make specific geographical choice of location 136 from the catalogue that pre-determines option or menu.
In some embodiment of system 100, the different geographic regions in the geographic position hierarchy 166 may be overlapping.In addition, geographic position, the second level 194 can be relevant with the first order geographic position 192 more than.For example, some cities are crossed over more than a county or even are crossed over more than a state.
2. the chart of specific region type
Fig. 4 b be explanation comprise national region 192.02 as grade 1 geographic area 192, as the zone/zone, state 194.02 of grade 2 geographic areas with as the synoptic diagram of the geographic position hierarchy 166 of the geographic position hierarchy of the local zone 196.02 of grade 3 geographic areas 196.In certain embodiments, local zone 196.02 is by further by dividing such as the attribute of 9 digit zip code or some other geographic position attributes 108.This less zone can be called as the region.
3. coverage
Except will tabulate 104 interrelate with the geographic area of the scope of indication advertiser 102 activities, system 100 also can comprise the additional information about the different coverages in the scope of activities of geographic position more widely of advertiser 102.The coverage attribute can be converted to three-dimensional geographic hierarchy 166 with two-dimentional geographic hierarchy 166.The coverage represents that advertiser 102 can clearly present in the one or more subregions of the geographic area relevant with advertiser 102.For example, national bookstore chain can be considered to have the coverage in having each zone of bookstore.On the contrary, do not rely on the bookstore of the range of countries of the Internet sale will not have any coverage in the geographic area of advertiser 102.Nationwide bookstore also can be considered to have the coverage of " range of countries " that can not be divided into littler geographic area.
Fig. 4 c is for illustrating the geographical hierarchy of locations 166 of part of the different coverages of being correlated with national geographic area 192.02.In certain embodiments, relevant with national geography position 192.02 tabulation 104 also can be relevant with the coverage (NState) 202 of specific metropolitan area coverage (NMetro) 200 or state scope.For some tabulations 104, the subclass of not wishing 102 1 sides of advertiser identification geographic area is as the coverage, and this tabulation 104 can be considered as the whole country zone national coverage (N) 204.Specially by or more may be engaged in the method for national coverage (N) 204 than traditional mortar businesses of passing through the transaction that online sales increase them by the online advertiser 102 that exists that presents basically.The coverage is for responding the additional input that heuristics 172 and layout heuristics 174 are considered.
Fig. 4 d for explanation can be relevant with zone/geographic area, state 194.02 the synoptic diagram of the geographical hierarchy of locations 166 of part of different coverages.Zone/level geographic position, state 194.02 can comprise coverage (R or the S) 206a of urban service zone (RCity or SCity) 205, coverage, county (RCounty or SCounty) 206 or state scope.
Fig. 4 e is for illustrating the geographical hierarchy of locations 166 of part of the different coverages that can be correlated with local geographical area 196.02.Local geographic position 196.02 can comprise city's grade of service (LCity) 207 or county's grade of service (LCounty) 208.
Does B. how geographic hierarchy influence request?
In many embodiment of system 100, the geographic position selects 136 to be part requests 132 of being submitted to by user 130.In the subclass in those embodiment, geographic position selection 136 is used the bibliographic structure of expression geographic position hierarchies 166 by user 130 and is made.In such embodiments, the geographic position is selected a part of 136 to be made and be need not user 130 and knock in any text.In other embodiments, the geographic position is selected 136 inputs as text.
Does C. how the geographic position hierarchy influence the result?
Difference in geographic position hierarchy 166 can be used as the differentiation between the geographic position attribute 108 in the result.The complicated more and expansion more of geographic position hierarchy 166 then can obtain more detailed difference.
Does D. how the geographic position hierarchy influence response?
In many examples, there is not difference in the result with between responding 144.Yet in a particular embodiment, response 144 is by generating with response heuristics 172 change results.In such embodiments, response heuristics 172 further filters out 104 the function of tabulating based on carrying out with tabulation 104 relevant different lines Table Properties 106.Exist among the distinguishing embodiment in the result with between responding 144, geographic position hierarchy 166 can be used to generate result and response 144.
Can influence which tabulation 104 by the same way as that data library structure 126 application request 132 are obtained with geographic position hierarchy 166, geographic position hierarchy 166 also can participate in " sifting out " particular list 104 temporarily from be included in the response the result.As above and the following stated, the difference in the geographic position hierarchy 166 can be used as the important input of the Dynamic Recognition that is used for associated packets, and associated packets is from the grouping-hierarchy structure 178 that will be included in the response 144.
Difference in geographic position hierarchy 166 can influence which grouping in the grouping-hierarchy structure 178 is included in the response 144, which tabulation 104 is included in the response 144 and how with difference tabulation 104 in response 144 inner tissues.
V. based on the processing of charge type
A. the explanation of charge type hierarchy
Fig. 5 is the block diagram of the hierarchy of an example of explanation charge type hierarchy (or abbreviate as " expense hierarchy " or " type hierarchical structure ") 168.Difference tabulation 104 in same response 144 can be relevant with a large amount of different compensation distributions or charge type.
Two kinds of high-grade charge types are fixed expense type 211 and each clicking cost type 212.Fixed expense tabulation 104 does not comprise each tranaction costs of advertiser 102.On the contrary, each clicking cost tabulation 212 comprises based on the compensation method of concluding the business.Compound expenses type 213 comprises tabulation 104, and tabulation 104 comprises the fixed expense amount of money 111 and surpasses each clicking cost amount of money 113 of $0.00.Each clicking cost type 212 comprises tabulation 104, and tabulation 104 comprises the each clicking cost amount of money 113 that surpasses $0.00 and the fixed expense amount of money 111 that surpasses $0.00.Fixed expense type 211 comprises tabulation 104, the fixed expense amount of money 111 that it comprises each clicking cost amount of money 113 of $0.00 and surpasses $0.00.In certain embodiments, freely tabulating 104 does not comprise the fixed expense amount of money 111 or each clicking cost amount of money 113, and in other embodiments, and it is 104 relevant with the fixed expense amount of money 111 of each clicking cost amount of money 113 He/Huo $0.00 of $0.00 freely to tabulate.
1. each clicking cost type
Have the different possible derived type of each clicking cost type 212.In many examples, each clicking cost 113 of being collected by keeper 160 is constant, no matter time, date or other contextual information.This each clicking cost type 212 can be called as single each clicking cost type 214.On the contrary, interim each clicking cost type 216 provides the automatic adjustment that each clicking cost 113 that the keeper is collected is carried out.For example, the boss of florist's shop may be willing to mean once " click " payment in morning than once " click " in night more expense.Can to vacation, sale at special price and other possible industries are special-purpose or even commercial dedicated service give and special concern.
2. fixed expense type
The different variants that several fixed expense types 211 also can be arranged.The fixed expense amount of money 111 can based on every year (year fixed expense type 220), based on every month (month fixed expense type 222), based on " fixing " expense of (fixed expense type 226 especially) jede Woche (week fixed expense type 224) or on more irregular basis.Special fixed expense type 226 can be limited in specific holiday or shopping period, such as the week before red-letter days such as do shopping Christmas Day, Valentine's Day, the Mother's Day, Father's Day in busy season.
Does B. how charge type influence request?
Generally speaking, the expense of being collected by keeper 160 is the thing between keeper 160 and the advertiser 102, and therefore, this kind expense is not necessarily important for user 130, or even the user not necessarily interested.Yet, charge type 112 and 168 influences of expense hierarchy are included in the grouping in the response 144, therefore, charge type 112 for heuristics 170 as a result, response heuristics 172 and layout heuristics 174 with for the attribute of geographic position attribute 108, category attribute 110 or any other type, have equal importance.
Does C. how charge type influence the result?
Does D. how charge type influence response?
Be included in the grouping that responds the tabulation 104 in 144 by influence, the charge type 112 of being correlated with the different tabulations 104 in the database structure 126 can determine that the grouping of which tabulation will be included in from the response 144 that the request 132 of user's 130 submissions generates.As noticing about portion C, and compare with the attribute of geographic position attribute 108 such as category attribute 110, the user has seldom cognition, influence still less to the effect of charge type 112.
VI. based on the processing of evaluation/appreciation information
A. the explanation of evaluation/appreciation information
As mentioned above, in certain embodiments, estimate and/or appreciation information 171 comprises expression 130 pairs of advertisers 102 of user and/or the numerical scale of 104 the feedback of tabulating on numeral.Generally speaking, evaluation and/or appreciation information 171 are 130 pairs of advertisers 102 of user and/or tabulate 104 average " scores " that provide or assessment.Yet, estimate and/or the others skilled in the art of appreciation information in also can this area known to additive method calculate and get, as long as it represents 130 pairs of advertisers 102 of user and/or 104 the feedback of tabulating, it just can not depart from scope of the present invention.In addition, in certain embodiments, estimate and/or appreciation information 171 can comprise advertiser 102 and/or tabulate 104 explanatory note or general introduction.These embodiment will make Word message be included in such as evaluation and/or the assessment of " good ", " outstanding ", " cheaply " etc. and select in 139.
Noticed that as above in certain embodiments, evaluation and/or appreciation information 171 can comprise evaluation layer 173.Evaluation layer 173 compensates the evaluation of separate sources and/or the difference in quality in the appreciation information 171 by the source based on evaluation and/or appreciation information 171 to its weights assigned.For example, embodiment may use the evaluation and/or the appreciation information 171 of the evaluation services that its source admits for industry member independently, evaluation and/or appreciation information 171 that also can to use its source be the assessment of delivering in the consumer magazines.In this embodiment, the industry member evaluation services of admitting can be considered to more reliable than consumer magazines.Thus, wish the evaluation and/or the appreciation information 171 of the evaluation services of admitting from industry member are independently given than evaluation that comes from consumer magazines and/or appreciation information 171 more weightings.Therefore, in this embodiment, the evaluation and/or the appreciation information 171 that derive from these two sources can be assigned to different evaluation layer 173, thereby, come from the evaluation of the evaluation services that industry member independently admits and/or appreciation information 171 and can be given the weighting higher than the evaluation that comes from consumer magazines and/or appreciation information 171.
Figure 39 is depicted in the evaluation layer of using in four layer 390,392,394 and 396 embodiment 173.Figure 39 is illustrative, is not restrictive.It will be appreciated that some embodiment do not use evaluation layer 173, and different embodiment will use the evaluation layer 173 of different numbers.With reference to Figure 39, layer 390 is a top layer, and is assigned with the highest weighting.Layer 392,394 and 396 is arranged in order under top layer.Below two sections explanations use the illustrative embodiment of evaluation layer 173.
In certain embodiments, the evaluation and/or the appreciation information 171 that derive from the evaluation services that industry member independently generally acknowledges are assigned to layer 390, and it is given 1.25 weighting.The evaluation and/or the appreciation information 171 that derive from consumer magazines are assigned to layer 392, and are given 1 weighting.The evaluation and/or the appreciation information 171 that derive from online user group are assigned to layer 394, and are given 0.75 weighting.The evaluation and/or the appreciation information 171 that derive from the personal user are assigned to layer 396 and are given 0.5 weighting.
In certain embodiments, evaluation layer 173 is based on the assessment numeral and the correlativity that are included in evaluation and/or the appreciation information 171.For example, in this embodiment, layer 390 expression tabulation 104, the assessment that tabulate 104 evaluation and/or appreciation information 171 are included in the above number of certain threshold value (for example, layer 390 possibility needs assessment and/or appreciation information 171 comprise 100 assessments), wherein have only a standard deviation of assessing increment.Layer 392 may need to be included in the assessment of the low slightly threshold number in evaluation and/or the appreciation information 171 subsequently, and can allow to reach the standard deviations of two assessment increments.Layer 394 may need to be included in to be estimated and/or the assessment of the lower threshold number of appreciation information 171, and can allow to reach the standard deviations of two assessment increments, or the like.
Known in the art such as the means of estimating and/or the feedback of appreciation information 171 is collected.For example, in certain embodiments, comprise and estimating and/or the feedback of appreciation information 171 is collected via the HTML list, estimate and/or other means of appreciation information 171 will be for known to those technician in this area although collect.
Does B. how evaluation/appreciation information influence request?
In many embodiment of system 100, estimate and/or assess the part of 139 requests of being submitted to for user 130 132 of selection.As mentioned above, estimate and/or assess and select 139, perhaps, in certain embodiments, can be 130 couples of users of indication and watch the tabulation relevant 104 interested text search items with the evaluation that comprises search terms in many examples for the numeral of expression number evaluation.In addition, in many cases, request comprises a plurality of evaluations and/or assessment selection 139, allows user 130 according to user's 130 interested specific evaluations and/or evaluation attribute 109 establishment requests.In addition, as mentioned above, in many examples, user 130 can select 139 to enclose weighting to different evaluation and/or the assessment relevant with different evaluation and/or evaluation attribute 109.
Does C. how evaluation/appreciation information influence the result?
According to whether satisfying specified standard in the rule 122 with tabulation 104 relevant evaluation and/or appreciation information 171, tabulating 104 can be included among the result or be excluded outside the result.For example, heuristics 170 can specify tabulation 104 only estimating and/or appreciation information 171 indications are included in the result when above with the 104 relevant certain threshold level that are evaluated at of tabulating as a result.In addition, but heuristics 170 specified evaluations and/or appreciation information 171 only are used on user 130 provides the basis of the assessment of some and/or evaluation as a result.Those technician in this area will recognize that the evaluation that provided by minimized number user 130 and/or appreciation information 171 have less value probably as the evaluation relevant with tabulation 104 and/or the assessment of evaluation attribute 109.Time also may be a factor, and older evaluation and/or appreciation information 171 are given than evaluation and/or appreciation information 171 weighting still less upgraded.In certain embodiments, evaluation and/or appreciation information 171 may be in certain some expirations.
As mentioned above, heuristics 170 can be based on evaluation and/or the appreciation information 171 relevant with a plurality of evaluations and/or evaluation attribute 109 as a result, wherein, relevant with different evaluation and/or evaluation attribute 109 different evaluations and/or appreciation information 171 can be given or not give different weightings.As mentioned above, user 130 can make evaluation and/or the assessment relevant with different evaluation and/or evaluation attribute 109 and select 139, and in addition, evaluation that these are different and/or evaluation attribute 109 can be given the weighting that user 130 provides.In addition, in certain embodiments, the weighting relevant with evaluation and/or evaluation attribute 109 can yes or no input by user 130 provide, but be included in as a result in the heuristics 170.For example, as mentioned above, in certain embodiments, evaluation layer 173 comprises can't help user 130 the weighting that input provided, and this weighting is included in as a result in the heuristics 170.
Does D. how evaluation/appreciation information influence response?
In many examples, as mentioned above, there is not difference in the result with between responding 144.Yet as mentioned above, in certain embodiments, 172 change results generate response 144 by the response heuristics.In this embodiment, response heuristics 172 is according to the function of the different lines Table Properties 106 execution further filter list 104 relevant with tabulation 104.Exist among the differentiated embodiment in the result with between responding 144, but in-service evaluation and/or appreciation information 171 are to generate result and response 144.
Can influence which tabulation 104 by the same way as that data library structure 126 application request 132 are obtained with evaluation and/or appreciation information 171, evaluation and/or appreciation information 171 also can participate in " sifting out " particular list 104 temporarily from be included in the response the result.A method that can realize above-mentioned " sifting out " for from respond get rid of 144 with comprise certain threshold value below the assessment of assessment and/or the relevant tabulation 104 of evaluation information 171.The other method that can realize above-mentioned " sifting out " is for getting rid of the tabulation 104 relevant with the assessment of distributing to specific evaluation layer or layers 173 and/or evaluation information 171 from responding 144.As mentioned or hereinafter described, estimate and/or appreciation information 171 can be the important input that is used for from the Dynamic Recognition of the associated packets of the grouping-hierarchy structure 178 that will be included in response 144.
Estimate and/or appreciation information 171 can influence which grouping in the grouping-hierarchy structure 178 is included in the response 144, which tabulation 104 is included in the response 144, and how organizes different tabulations 104 in response 144.
VII. packet-based processing
A. be used to the input of dividing into groups to determine
Fig. 6 a be an example of explanation concern synoptic diagram, this example attribute that to be explanation relevant with grouping-hierarchy structure 178 how as use by system 100 with concentrated expectation and the attribute of being correlated with any other hierarchy with classification hierarchy 164, geographic position hierarchy 166, expense hierarchy 168, evaluation and/or appreciation information 171 of interest or the function of community set at user 130, advertiser 102 and keeper 160.
In the complete standardized embodiment of grouping-hierarchy structure 178, each difference in an input data hierarchy structure or set causes the respective difference in the grouping-hierarchy structure 178.For example, one Groups List 104 can be constrained in the week before July 4 and arrange the tabulation 104 of antique furniture (based on the difference of classification) in Kansan Topeka city (based on the difference in geographic position) of (based on the difference of expense) with the particular fixed expense, 104 assessments (evaluation/assessment difference) that obtained five at least four stars in the star of wherein tabulating.In other embodiments, grouping-hierarchy structure 178 can be configured in other data hierarchy structures difference less " sensitivity ".In addition, in the embodiment that supports a plurality of evaluations and/or evaluation attribute 109, grouping-hierarchy structure 178 only can be configured to based on the evaluation of specific evaluation and/or evaluation attribute 109 and/or appreciation information 171 or to giving the weighting sensitivity of different evaluation and/or evaluation attribute 109.
B. grouping-hierarchy structural representation
Fig. 6 b is the hierarchy chart of an example of explanation grouping-hierarchy structure 178.As mentioned above, grouping-hierarchy structure 178 can be included in branch and difference in other data hierarchy structure in conjunction with all.Like this, the synoptic diagram among Fig. 6 b is highly simplified.
At the top of grouping-hierarchy structure 178 is the total packet that comprises all groupings 230.It below total packet the grouping more specifically 230 that different son groupings are formed.The hierarchy of grouping-hierarchy structure 178 will be reflected in the difference of other data hierarchy structure among the complete standardized embodiment of system 100.Specific " layer " that is included in the grouping 232 in the response will be subjected to the influence of request 132 that rule 122, user 130 provide and the list attribute 106 relevant with list records 128 in the database structure 126.
As shown in chart, different grouping 232 will have the tabulation 104 of the different numbers of being correlated with specific cluster 232.
C. the detailed input chart of packet transaction
Fig. 6 c is that explanation is as limiting grouping 232 is included in an example of the request attribute 134, list attribute 106 and the rule 122 that respond the tabulation in 144 with identification I/O chart.
Be input to that request attribute 134 that grouping determine to handle can comprise that one or more geographic position select 136, one or more classification selects 138, one or more evaluation/assessment select 139 with any with ask 132 other relevant attributes.
Be input to list attribute 106 that grouping determine to handle can comprise one or more geographical attributes 108, charge type attribute 112, category attribute 110, evaluations/evaluation attribute 109 with any with tabulate 104 or other relevant attributes of advertiser 102.
All these input influences are included in which tabulation 104 of response 144 neutralizations to which grouping 232 and are included in determining in those groupings 232.
D. the particular instance determined of grouping
Fig. 6 d will ask 132 process flow diagrams of submitting to database structure 126 and comprise the processing of different tabulations in response 144 for explanation.
The specific request attribute 134 that barber shop's classification selection 138, geographic position, Angleton selection 136 and assessment are higher than evaluation/assessment selection 139 of seven minutes tabulation 104 on the ten point system is presented to system 100 to provide significant response 144 to the user 130 who submits to.
The configuration of the grouping-hierarchy structure of being made up of classification hierarchy 164, geographic position hierarchy 166, charge type hierarchy 168 and evaluation and/or appreciation information 171 178 as mentioned above.Like this, rule 122 is determined the scope of possible grouping 232, and request attribute 134 and list attribute 106 determine which tabulation 104 is included in the response 144.
Net result is the response 144 at the bottom left section of Fig. 6 d.In this example, 232, one groupings 232 of grouping that have two tabulations 104 are made up of the fixed expense tabulation 104 of Angleton barber shop, and second grouping 232 is made up of each click tabulation 104 of Angleton barber shop.For example, also may there be the 3rd grouping of forming by compound expenses type 213 232.Different instances according to the branch group selection of rule 122 has been shown in Figure 13-19, this has been illustrated following.
VII. subsystem irrespective of size view
A. based on the subsystem components of function
Fig. 7 a is the block diagram that an example of the subsystem irrespective of size view that comprises the system 100 that asks subsystem 300 and response subsystem 302 is described.
1, request subsystem
User 130 uses request subsystem 300 to submit request 132 to request to create 132 and to system 100.Request 132 can comprise a plurality of different request attribute 134, selects 139 comprising different geographic position selections 136, classification selection 138 and/or evaluation/assessment.About specific request 134 as the quantity of the included attribute of request attribute 134 and type to different embodiment or or even specific embodiment in difference request 132 can differ greatly.
In certain embodiments, one or more request attribute 134 can be " sky " or engineering noise value.In other embodiments, request attribute 134 can comprise the selection 136 of a plurality of geographic position and a plurality of classification selection 138.The request 132 that system 100 carries out and ask relevant processing as mentioned and hereinafter described.
2, response subsystem
The response 144 that response subsystem 302 can use multiple different response heuristics 172 to generate asking 132.Response heuristics 172 can determine to respond 144 content and form.In order to arrange or place different tabulation 104 in response 144, response heuristics 172 can be called layout heuristics 174.In many embodiment of system 100, each tabulation 104 is relevant with charge type 112.The tabulation even do not pay (for example, free tabulation) 104 also can be relevant with each clicking cost 113 of each click.In exemplary embodiments, different tabulations 104 and two kind of charge type 112, promptly in clicking cost type 212 and the fixed expense type 211 is relevant at every turn.The tabulation relevant with arbitrary class charge type 112 also can be related with the each clicking cost amount of money 113 and the fixed expense amount of money 111, although in these Fee Amounts one is with Yi Banwei $0.00.The number of the attribute relevant with different tabulations 104 and type can be to different embodiment, even the difference of specific embodiment tabulation 104 differs greatly.
In order to impel the response that produces height " concentrating ", response subsystem 100 can use dissimilar packet-based processing, such as aforesaid grouping-hierarchy structure 178.In many examples, single response 144 will generally comprise a plurality of groupings 232 of tabulation 104.The grouping 232 that is included in the response 144 is determined by the combination of request attribute 134, list attribute 106 and rule 122.In the embodiment of high concentration, system 100 can be from responding all tabulations 104 of eliminating not exclusively and being included in request attribute 134 couplings of asking in 132 144.
The different embodiment of system 100 can use the combination of different inputs as packet-based processing.For example, some embodiment of system 100 will not comprise classification hierarchy 164, geographic position hierarchy 166, evaluation and/or appreciation information 171 and/or charge type hierarchy 168.Yet the complete standardized embodiment of system 100 makes 100 couples of users' 130 of system needs and " susceptibility " maximization of expectation.In complete standardized embodiment, category attribute, geographic position attribute, evaluation/evaluation attribute and charge type attribute that all have on the high concentration degree with grouping 232 relevant tabulations 104.
As mentioned above, grouping 232 is determined by the difference 104 shared list attributes 106 of tabulating.For example, comprise national advertiser and do not consider that the grouping 232 of classification, assessment or charge type is very big probably, and buy each click tabulation and deal exclusively in the Angleton 16th century antique antiquary's grouping 232 with the highest possible assessment may be very little.System 100 carries out " concentrating " function by the characteristic that limits suitable grouping 232 for specific request 132.Should " concentrating " function be disposed by rule 122.Rule 122 can be configured to particular case more or less " sensitivity ".For example, if only there are some Medical Technologist can carry out the step of particular type in the state, then rule can be configured to comprise than the geographic position of appointment in the request 132 and selects 136 more broad geographic position.Similar ground 104 does not meet narrower range if tabulate, and comprises that then highly concrete subclass selects 138 request 132 can be generalized to classification more widely.The expansion of scope also can be along the work of other directions, the more general attribute at the higher level place of the data hierarchy structure of catching the more special attribute that is arranged in lower level.If desired, can be by keeper's these different nuances of customization on the attribute basis.
In certain embodiments, priority metrics standard 179 also is used as in the grouping and compares, and thus, other group list 104 common value can be left in the basket when calculating priority level module 179.For example, the grouping 232 of sharing particular category attribute 110, specific geographical position attribution 108 and specific evaluation/evaluation attribute 109 will not distinguished based on those attributes mutually.In this embodiment, different grouping 232 can have the qualification in advance " position " in the response 144, and the tabulation 104 in these applicable groupings 232 is at war with for this response 144 according to rule 122.The embodiment of competition can be called as competition embodiment in the grouping in priority metrics standard 179 was limited in dividing into groups.
In other embodiments, not to the 232 distribution position of qualification in advance of dividing into groups, and priority metrics standard 179 is used to relatively belong to the tabulation 104 of different grouping 232.This embodiment can be called as and competes embodiment between grouping.
104 generally are selected as based on a minute group dependencies and are included in the specific response 144 although tabulate, and tabulation 104 need not be shown in 232 modes of classifying of dividing into groups.On the contrary, specially will may only comprise that the tabulation sequence " decomposition " of a Groups List 104 is useful in addition.Therefore, with grouping 232 relevant tabulations 104 may adjacent to not with same grouping 232 relevant two or more tabulate 104.For example, may be desirably between two or more each clicking cost tabulations 104 and comprise single fixed expense class table 104.The processing that response 144 is relevant with response above and is hereinafter being discussed.The a plurality of detailed example that may arrange are in following explanation.
3. system bears fruit
Fig. 7 b is the block diagram that an example of the subsystem irrespective of size view that comprises the system 100 that asks subsystem 300, the system that bears fruit 304 and response subsystem 302 is described.In the embodiment of the system 100 that comprises the system of bearing fruit 304, the system that bears fruit 304 generates the request 132 resulting results that request subsystems 300 are obtained, and response subsystem 302 generates the response 144 that derives from the result that the system of bearing fruit 304 provided.
As mentioned above, system 100 can be configured to from asking 132 results that generate and offer according to the result between user 130 the response 144 to do differentiation.Response 144 can be subjected to tabulating additional " sifting out " operation of 104, and tabulation 104 is included among the results that generated by the system of bearing fruit 304.In other words, if response heuristics 172 judges that " coupling " enough do not concentrated, or owing to other reason, such as rule 122 configuration, the tabulation 104 that then is included among the result can not must be all in responding in 144.
From the result, generate among other embodiment of response 144 from asking 132 generation results and response subsystem 302 in the system of bearing fruit 304, heuristics 170 can comprise the processing of any possible selectivity identification relevant matches as a result, and heuristics 170 is as mentioned above as a result.
4. ADMINISTRATION SUBSYSTEM
Fig. 7 c is the block diagram that an example of the subsystem irrespective of size view that comprises the system 100 that asks subsystem 300, the system that bears fruit 302, response subsystem 304 and ADMINISTRATION SUBSYSTEM 306 is described.
ADMINISTRATION SUBSYSTEM 306 is to create, dispose, upgrade and delete the device of rule 122 in system 100.Thus, ADMINISTRATION SUBSYSTEM 306 influences the function of other subsystem, how subsystems 300 obtain to ask 132 because rule 122 is determined request, and the system that bears fruit 304 is how from asking to generate the result 132, and how response subsystem 302 generates response 144 from the result.
B. based on the subsystem components of entity
Fig. 8 a comprises the block diagram of an example of subsystem irrespective of size view of the system 100 of user subsystem 310 and sponsor's subsystem 312 for explanation.User subsystem 310 allows user 130 and advertiser 102 with system 100 and their respective list 104 is carried out alternant way and sponsor's subsystem 312 carries out alternately.
1. user subsystem
User 130 can use user subsystem 310 to submit request 132 to and to receive response 144.User subsystem 310 comprises user interface 142.User subsystem 310 is that mutual device is carried out in the tabulation 104 of user 130 and system 100 and advertiser's 102 submissions.User subsystem 310 configurable request attribute 134 are acquired and are transferred to the method for system 100.User subsystem 310 can comprise such as user configuration information, the user is historical and the function of the ability of preservation request 132.User subsystem 310 allows user 130 that their strength is concentrated on the information retrieval
In certain embodiments, as mentioned above, user configuration information can be created according to the request of submitting to before the user 130 132.In other embodiments, user 130 is given the establishment user configuration information, or is at least the option that user configuration information provides some information.In these specific embodiments, user 130 can indicate the classified order of tabulation 104 in response 144.Particularly, can allow user 130 to specify the significance sequence that will give classification layering mechanism 164, geographic position hierarchy 166 and evaluation and/or appreciation information 171.Aforesaid and each classification hierarchy 164, geographic position hierarchy 166 and evaluation and/or appreciation information 171 relevant standards can cause from responding Exclude Lists 104 144.In certain embodiments, user 130 also can further improve the weighting that gives each classification hierarchy 164, geographic position hierarchy 166 and evaluation and/or appreciation information 171 by creating user configuration information in formulating response 144.In these embodiments, tabulation 104 can be classified according to the weighting that gives each classification hierarchy 164, geographic position hierarchy 166 and evaluation and/or appreciation information 171 in the user configuration information.For example, the user can classify evaluation and/or appreciation information 171 as most important standard, in the case, have high assessment but can be listed in away from user 130 tabulation 104 on the geographic position and have very low assessment but with before user 130 has the tabulation 104 of identical postcode.
User 130 create, submit to and the ability of augmentation requests 132 and user 130 and response 144 functions of asking alternately as mentioned and hereinafter described.
2. sponsor's subsystem
Advertiser 102 can use sponsor's subsystem 312 to submit tabulation 104 to system 100, to change the difference report that these tabulations 104 and access system 100 provide.Sponsor's subsystem 312 comprises advertiser interface 116.Sponsor's subsystem 312 is that advertiser 102 carries out mutual device with the request 132 that system 100 and user 130 submit to.Sponsor's subsystem 312 configurable list attributes 106 are acquired and are transferred to the method for system 100.Sponsor's subsystem 312 can comprise the input of any kind that can influence the priority metrics of particular list 179 standard 179.Sponsor's subsystem 312 allows advertisers 102 that their effort is concentrated on to the interesting user 130 who makes business with advertiser 102 of most probable to diffuse information.
3. keeper's subsystem
Fig. 8 b is the block diagram of an example of the subsystem irrespective of size view of the explanation system 100 that comprises user subsystem 310, sponsor's subsystem 312 and keeper's subsystem 314.
Keeper's subsystem 314 provides the mechanism of establishment, renewal, deletion rule 122 for keeper 160 and system 100 carry out mutual mechanism.Keeper's subsystem 314 comprises administrator interfaces 162.ADMINISTRATION SUBSYSTEM 314 is to create, dispose, upgrade and delete the device of rule 122 in system 100.Thus, ADMINISTRATION SUBSYSTEM 314 influences the function of other subsystem, and how user subsystem 310 carries out alternately with user 130 and how sponsor's subsystem 312 carries out with advertiser 102 alternately because rule 122 limits.
The influence of the processing that carry out system 100 type of rule 122 and they as mentioned and hereinafter described.
C. based on the subsystem components of assembly
Fig. 9 a comprises interface subsystem 316 and the block diagram of an example of the subsystem irrespective of size view of the system 100 of the subsystem 318 of tabulating for explanation.Interface subsystem 316 is carried out with tabulation subsystem 318 by user 130, advertiser 102 and keeper's 160 behavior alternately.
1. interface subsystem
Interface subsystem 316 makes user 130, advertiser 102 and keeper 160 carry out alternately with system 100.Interface subsystem 316 comprises different interfaces, comprising user interface 142, advertiser interface 116 and administrator interfaces 162.In many embodiment of system 100, by interface subsystem 316 all alternately by in the rule 122 explanation restriction.The different interfaces of interface subsystem 316 can with synchronously or synchronous basically mode to system's 100 transmission information with from system's 100 reception information.Interface subsystem 316 can be configured to allow advertiser 102 to submit tabulation 104 to tabulation subsystem 318, and user 130 is to tabulation subsystem 318 request lists 104.
The different interfaces of interface subsystem 316 as mentioned above.The particular instance of different " screen " describes with reference to different screen printing synoptic diagram following.
2. tabulation subsystem
Tabulation subsystem 318 can be used as the different tabulations 104 in storage and deal with data library structure 126 and the information technology architecture of enclosing.Any directly mutual tabulation subsystem 318 that passes through with tabulation 104 produces.Tabulation subsystem 318 makes the difference tabulation 104 that is stored in the database structure 126 can be according to rule 122 access interface subsystems 316.In certain embodiments, how rule 122 can " concentrate " the concentrated subsystem 320 in different tabulations 104 to be carried out visit and change by control Different Results heuristics 170, response heuristics 172 and layout heuristics 174.
Tabulation subsystem 318 is by as above being carried out configuration with rule 122 as described below.How tabulation subsystem 318 control list records 128 are stored in the database structure 126, and which list attribute 106 is correlated with different tabulations 104.Detailed view 127 of being correlated with different tabulations 104 and summary view (summary view) 129 are the partial function of tabulation subsystem 318.
3. concentrate subsystem
Fig. 9 b is that explanation comprises interface subsystem 316, the block diagram of an example of the subsystem irrespective of size view of the system 100 of tabulate subsystem 318 and concentrated subsystem 320.Concentrating subsystem 320 to provide " concentrates " user's 130 addressable tabulations 104 to asking the device in 132 the response 144.Concentrate subsystem 318 to comprise all rules 122, it comprises the different pieces of information hierarchy that keeper 160 limits.
Concentrate subsystem 320 to influence and how tabulate 104 by 318 establishments of tabulation subsystem, transmission, storage, renewal or deletion.How the information of concentrating subsystem 320 also can influence from interface subsystem 316 is used to obtain response 144 from tabulation subsystem 318.Rule 122 that form to concentrate subsystem 320 as mentioned above, and that system 100 realizes with those regular particular instances of concentrating different requests 132 is as described below.
VIII. treatment scheme view
A. system handles flow process
Figure 10 is the process flow diagram of an example of the processing that can carry out of explanation keeper 160 using systems 100.
350, rule 122 is formulated by keeper 160.
352, safeguard the database structure 126 of tabulation 104.As mentioned above, tabulation 104 list records 128 that generally are stored as in the database structure 126.
354, request 132 receives from user 130.
356, two or more associated packets 232 are identified to be included in the response 144.In the process of this step, grouping 232 also can be provided by other suitable tabulation 104.
358, the tabulation 104 that comprises those tabulations of grouping in 232 is sorted and locate according to layout heuristics 174 (also can be described as the position heuristics).
360, response 144 can be sent out reuse family 130 subsequently.User 130 can link, give advertiser 102 to make a phone call by activating or any other follow-up behavior is carried out mutual with response 144.In some embodiment of system 100, user 130 can click the link in the tabulation 104 so that user access device 140 is called out advertiser 102 by network telephone service automatically.User 130 can call comparison function with two tabulation 104 placed adjacent, with the advantage of two advertisers 102 of better comparison and two tabulation 104.In certain embodiments, as described below, user 130 also can write down between 128 detailed view 127 and the summary view 129 in particular list switches.
B. advertiser's treatment scheme
Figure 11 is that explanation is by the process flow diagram of submitting to tabulation 104 to an example of the processing of advertiser's 102 execution of system 100.
362, advertiser 102 submits the information of tabulation 104 to.This can finish electronically or by more traditional hard copy means by system 100.
364, tabulation 104 is relevant with different lines Table Properties 106.This processing can relate to advertiser 102 and keeper 160.Advertiser 102 can participate in the reader (audience) of recognized list 104, but supvr 160 can play an important role under the situation that particular list 104 is placed into aforesaid different component layer structure 178.
366, advertiser 102 can carry out with user 102 as particular list 104 backs of the part of one or more responses 144 in these user's 130 visits alternately.
368, advertiser 102 can browse and list attribute 106 and the relevant different reports of different business flow module.The service traffics module is " service traffics " the relevant any numerical metric method by the one or more tabulations relevant with particular advertisement merchant 102 104 experience.Different service traffics modules can with different periods and dissimilar user's 130 intercorrelation.
370, their tabulation 104 can be selected to upgrade by advertiser 102, comprises that may change advertiser 102 is ready according to the charge type of being paid to keeper 160 by the report of system's 100 generations 112 as described below.
C. user's treatment scheme
Figure 12 is the process flow diagram of explanation by an example of the processing of user's 130 execution of system 100.
372, user 130 selects to be included in the request attribute 134 in the request 132.This can comprise makes the catalogue selection and knocks in literal, or also can provide input to concentrate on user 130 expectation better.
374, user 130 submits request 132 to.
376, user 130 browses response 144.
378, user 130 can use a tabulation 104 to arrive website or other network site of advertiser 102 with the activating network link.
380, user 130 can use user interface 142 to return response 144.
382, user 130 can browse and belong to same response 144 but be not presented at tabulation 104 on the same screen.User interface 142 can be used to roll back and forth between the response 144 different pages that are shown.
384, user 130 can call the detailed view 127 of one or more interested tabulations 104.
386, user 130 can call " comparison " function a selected tabulation 104 is placed on another selected tabulation 104 next doors, makes comparison so that help user 130.
388, user 130 can use tabulation 104 to call automated communications with advertiser 102.This can comprise transmission e-mail, fax, website records (website posting), Internet telephony or any other communication type known in the art.
IX. result, response and layout heuristics
As mentioned above, system 100 can use different heuristicses with identification and matching, and tissue is transferred to user 130 appropriate responsive 144.Only for illustrative purposes provides following example, and these examples should not be considered to the exhaustive list of possible configuration.
A. limit packet-based layout in advance
As mentioned above, some embodiment of system 100 use the priority metrics standard 179 relevant with each tabulation 104 with the execution internal sort of dividing into groups, and do not sort but do not carry out between grouping.This embodiment can be called as competition embodiment in the grouping, because the priority of dividing into groups between 232 is limited in advance.In grouping among the embodiment, layout heuristics 174 proposes specific cluster 232 the interior ad-hoc location of response that the specific request attribute 134 that provided by user 130 provides 144 is provided.138 coupling is selected in all following example supposition about classification.So the key area molecular group becomes that the geographic position selects 136, one or more evaluation/assessment select 139 with the 104 relevant charge types 112 of tabulating.
1. city and zip code search
Figure 13 is after explanation is used the request 132 of city and/or zip code information in submission, root
Be presented at the block diagram of an example of the response 144 on the screen according to an embodiment of layout heuristics 174.The request 132 that user 130 submits to comprises local geographic position selection 136, and thus, the response heuristics 172 in this particular instance is configured to give minimum geographic location area (as the coverage or the geographic position scope of advertiser 102) with priority.
In the left side of screen is the different grouping 232 of the pre-position in the response 144.Be to select 136 that be complementary and have a national advertiser of one group of sub. service area (NMetro) 232.001 of each clicking cost 113 that have $0.00/ clicks in the upper left corner of screen with the geographic position.Relevant with the Nmetro grouping that is suitable for 232.001 tabulation 104 with Senior Three priority metrics standard 179 can be NMetro1 (104.001), NMetro2 (104.002) and NMetro3 (104.003) according to their series arrangement of perspective priority (perspective priority) module 179.As mentioned above, each clicking cost 113 of being correlated with different tabulations 104 can be one in many may the input of priority metrics standard 179 calculating.
(P) (104.009-104.015), the advertiser 102 relevant with monthly fixed rate 222 form by " advanced advertisements merchant (premiumadvertiser) " to be presented at the grouping 232.003 of response the 3rd in 144.In this particular example, concentrate on as a position for the priority metrics standard 179 of this grouping 232.003 and to adjust on the rank of particular instance of the factor 176, because the identical moon expense of all advertisers' 102 payments in should grouping.
The 4th group (alphabetical list 232.004) of the lower left part on the screen is the advertiser 102 of classifying in alphabetical order.This group 232.004 can comprise have been paid and not payment tabulation 104.The priority metrics standard 179 of this grouping only provides " point " based on the relative position according to the lexicographic order of advertiser's 102 titles.
On the right side of screen is the sponsored link of national advertiser 102, no matter whether there is the local service area (N) 232.005 of coupling.N1104.21, N2104.22 and N3104.23 are the tabulation of the limit priority module 179 relevant with the each clicking cost amount of money 113.NFixed1 104.24, NFixed2 104.25 and NFixed3 104.26 are the Senior Three priority metrics standard 179 in the tabulation 104 relevant with fixed expense 111.
As shown in drawings, the response 144 comprise the tabulation 104 more than a webpage.List of countries can be by activating " list of countries is continued " link continuously, and local tabulation can be by activating " local tabulation is continued " link continuously.
A. local tabulation is continued
Figure 14 be explanation request that submit to use city and zip code information and subsequently by the user to how local list scrolling after according to the block diagram of an example of second screen display of the response 144 of an embodiment of layout heuristics 174.
Be presented at the continuation that first on the screen is grouped into the LCity grouping that is presented among Figure 13.This grouping comprises LCity6 104.027 to LCity10 104.031.
Being presented at the grouping of second on the screen is the grouping that does not appear in Figure 13, and it is based on the grouping of the service area in county and this locality tabulation that non-zero is clicked the amount of money (LCounty) 232.007 at every turn.LCounty1 104.032 to LCounty7 104.038 is by the series classification with priority metrics standard 179.
Being presented at the grouping of the 3rd on the screen is the continuation that appears at same advanced advertisements merchant grouping (P) 232.008 among Figure 13.
Preferably be presented at the link of the identical country's patronage on initial response 144 screens at the link NFixed1 104.047 to NFixed3104.052 of country's patronage on the right side of screen; Yet the link of these country's patronage also can be different.
B. list of countries is continued
Figure 15 be explanation request 132 that submit to use city or zip code information and subsequently by the user to more multinational family list scrolling after, be presented at the block diagram of an example of second screen of the response 144 on the continuous screen according to an embodiment of layout heuristics 174.
NMetro grouping 232.010 is continuation of the NMetro grouping 232.001 on Figure 13.Priority metrics standard 179 is judged which tabulation 104 that shows in this grouping 232.010.
The next one grouping 232 that is presented on the screen is the national gray grouping of state level service area (NState) 232.011.NState1 104.056 to Nstate5 104.060 is selected on priority metrics standard 179 bases separately at them, and this priority metrics standard 179 comprises that each clicking cost amount of money 113 is as one of input.
Form by list of countries the 3rd group of the bottom left section of screen, and do not comprise this locality or state service area (grouping 232.012).This group 232.012 had both comprised fixed expense tabulation (104.066 and 104.067), also comprised each clicking cost amount of money tabulation 104.In this particular instance, layout heuristics 174 is retained in position 6 and 7 in the grouping that is used for fixing the Fee Amount tabulation.This grouping 232.012 is both to have comprised in same packets that each click also comprised an example of the grouping of fixed expense tabulation.Such characteristic is limited with the form of rule 122 in advance by keeper 160.
List of countries on the screen right side is identical in preceding two figure.Figure 13,14 and 15 is all parts of same response 144.
2. state search
Figure 16 be explanation after request that submit to use the state geographical location information, the block diagram of an example of the response 144 that on screen, shows according to an embodiment of layout heuristics 174.
The grouping of the upper left side of screen is made up of the list of countries of the state service area (NState) 232.014 relevant with each click amount of money.NState1 104.077 to NState2 104.082 is arranged based on the priority metrics standard 179 relevant with each tabulation by layout heuristics 174.Priority metrics standard 179 comprises that each clicking cost amount of money is as one in many form inputs.
On the left side of screen second grouping is made up of list of countries, and does not comprise suitable state or local service area.This grouping had both comprised the tabulation of the fixed expense amount of money, such as NFixed1 104.088 to NFixed3 104.095 (the different son groupings of grouping 232.015), and each clicking cost amount of money tabulation, such as N1 104.083 to N10 104.094 (the different son groupings of another of grouping 232.015).Grouping 232.015 is to be intended to intersperse fixing list of charges 104 and each example clicking the layout heuristics 174 of tabulation 104.
Those that show on national sponsored link on the right side of screen and Figure 13-15 are identical.
3. place of business title or telephone number search
Figure 17 is the block diagram of an example of the response that shows on screen according to an embodiment of layout heuristics 174 after submit to using place of business title or telephone number of explanation.
First grouping on the upper left side of screen is selected based on place of business title or telephone number.The number of the tabulation 104 that tabulation 104 bases are relevant with search criterion is at any position of 1-3 display list 104.For example, an advertiser relevant with particular telephone number 102 should only be arranged, but a plurality of advertiser 102 can shared same name.Tabulation 104.102 to 104.104 in the grouping 232.017 can be classified according to priority metrics standard 179.
Second grouping 232.018 is made up of the list of countries relevant with sub. service area (NMetro).These tabulations 104 are made up of national advertiser 102, and national advertiser 102 has been their tabulation 104 identification sub. service areas, and tabulation 104 is relevant with the geographic position selection 136 that user 130 makes.The geographic position selection 136 that user 130 is done can be with corresponding about the geographic position of telephone number or place of business title, and perhaps, geographic position selection 136 can be relevant with certain geographic position selection 136 that user 130 makes.NMetro1 104.105 to NMetro3 104.107 can with the basis of those tabulation 104 relevant priority metrics standards 179 on classify.
The 3rd grouping is made up of this locality tabulation with metropolitan statical area (LCity) 232.019.These tabulations 104 are made up of local advertising merchant 102, and they have discerned metropolitan statical area for its tabulation 104, and the 104 geographic position selections of being done with user 130 136 of tabulating are relevant.The geographic position selection of being done by user 130 136 can be with relevant about the geographic position of telephone number or place of business title, and perhaps, geographic position selection 136 can be relevant with the geographic position of the determining selection 136 that user 130 is done.With the basis of those tabulation 104 relevant priority metrics standards 179 on LCity1 104.108 to LCity5 104.112 is classified.
The 4th grouping is made up of the fixed expense tabulation 104 with same fixed Fee Amount 111.Like this, the distinguishing input to priority metrics standard 179 is each tabulation 104 rank about system 100.
National sponsored link on the screen right side is with as above described those are identical about Figure 13-16.
4. country's search
Figure 18 is explanation after submission comprises that the request of 136 null value is selected in the geographic position, shows the block diagram that responds an example of 144 on screen according to an embodiment of layout heuristics 174.In certain embodiments, specific button or other Interface Mechanism allow user 130 clearly to select country's search.In other embodiments, under the situation that lacks geographic position selection 136, carry out country's search.
Single grouping 232.024 on the screen left side is made up of list of countries, and does not need any subclass with reference to service area.This divides into groups 232.024 by two son groupings, i.e. each click grouping (N) 232.022 of country and national fixed expense grouping (NFixed) 232.023 formed.These two groupings are by to be interspersed in the left side of screen as layout heuristics 174 described predetermined ways.System 100 can comprise a large amount of different arrangement mode to two or more groupings.
In the national sponsor that shows on the screen right side is the continuation of the NFixed grouping 232.023 on the screen left side.
B. the calculating of the priority metrics standard of tabulation location
1. the priority metrics standard of classification in being used to divide into groups
The block diagram that Figure 19 disobeys for explanation tabulation that the order of the valency amount of money of breaking forth shows based on an example of the scheme of bid.The position of three Groups Lists 104 among Figure 19 is limited in advance by layout heuristics 174.The position is by relatively priority metrics standard 179 is definite in the grouping.Following example A provides a kind of example that can produce the master data of the response 144 shown in Figure 19.
A. example A
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.50 | $0.00 | 50 | 0 | $0 | |
| | 2 | $0.55 | $0.10 | 45 | 0 | $0 |
| | 3 | $0.60 | $0.20 | 40 | 0 | $0 |
| | 1 | $0.39 | $0.00 | 39 | 0 | $0 |
| | 2 | $0.40 | $0.05 | 35 | 0 | $0 |
| | 3 | $0.40 | $0.10 | 30 | 0 | $0 |
| | 4 | $0.28 | $0.00 | 28 | 0 | $0 |
| | 5 | $0.30 | $0.05 | 25 | 0 | $0 |
| | 1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 5 | 5 | $100 |
Example A explanation will strengthen in each clicking cost amount of money 113 that the expense 163 that shows joins tabulation 104 how when reducing as each clicking cost amount of money 113 of determining priority metrics standard 179.This is because each clicking cost amount of money 113 still less is allocated for the purpose of priority metrics standard 179.Each clicking cost amount of money 113 is not irrelevant with other list attribute 106.Thus, N2 and N3 have the each clicking cost amount of money 113 higher than N1, but N1 has higher priority metrics standard 179.The expense 163 that each clicking cost amount of money 113, enhancing show can differ greatly in different embodiment with the factor that the position adjustment factor 176 influences priority metrics standard 179.Above and in the example hereinafter, there is De $0.01 between the ratio of De $1 ∶ $1 between 1: 1 ratio between all non-amount of money, all currencies amount of money and all currencies amount of money and all the digital factors: 1 ratio.For example, factor ($0.55-$0.10+0 is adjusted in expense+position that the priority metrics standard of N2=each clicking cost amount of money-enhancing shows).Different embodiment can use different proportion.In certain embodiments, the different grouping in identical response 232 can be used different proportion.For following example, it is constant that this ratio keeps.
B. example B
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.40 | $0.00 | 50 | 10 | $0 | |
| |
2 | $0.45 | $0.00 | 45 | 0 | $0 |
| |
3 | $0.35 | $0.00 | 44 | 9 | $0 |
| |
1 | $0.39 | $0.00 | 39 | 0 | $0 |
| |
2 | $0.35 | $0.00 | 35 | 0 | $0 |
| |
3 | $0.40 | $0.00 | 40 | 0 | $0 |
| |
4 | $0.28 | $0.00 | 28 | 0 | $0 |
| |
5 | $0.30 | $0.00 | 25 | 0 | $0 |
| |
1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 15 | 5 | $100 |
How the factor 176 in example B explanation position increases the value of priority metrics standard 179 if being adjusted, thereby make the tabulation 104 relevant with hanging down each clicking cost 113 can end at more desired locations in this sequence.
C. example C
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.40 | $0.00 | 50 | 10 | $0 | |
| | 2 | $0.45 | $0.10 | 45 | 10 | $0 |
| | 3 | $0.35 | $0.00 | 35 | 0 | $0 |
| | 1 | $0.39 | $0.00 | 39 | 0 | $0 |
| | 2 | $0.35 | $0.00 | 35 | 0 | $0 |
| | 3 | $0.10 | $0.00 | 40 | 30 | $0 |
| | 4 | $0.28 | $0.00 | 28 | 0 | $0 |
| | 5 | $0.30 | $0.05 | 25 | 0 | $0 |
| | 1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 5 | 5 | $100 |
Example C explanation had both comprised that the expense 163 that strengthens demonstration also comprised an example of the position adjustment factor 176.As shown in this embodiment, these two kinds of attributes can be repealed by implication to a certain extent.
D. example D
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1?or?2 | $0.19 | $0.00 | 20 | 0 | $0 | |
| |
1?or?2 | $0.13 | $0.00 | 20 | 0 | $0 |
| |
3 | $0.07 | $0.00 | 10 | 0 | $0 |
| |
1 | $0.39 | $0.00 | 39 | 0 | $0 |
| |
2 | $0.35 | $0.00 | 35 | 0 | $0 |
| |
3 | $0.10 | $0.00 | 40 | 30 | $0 |
| |
4 | $0.28 | $0.00 | 28 | 0 | $0 |
| |
5 | $0.30 | $0.05 | 25 | 0 | $0 |
| |
1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 5 | 5 | $100 |
Example D explanation comprises an example of the bid layer 169 of national advertiser 102.From to bid belong to same one deck.From to bid belong to one deck or the like.In bid layer 169, each is tabulated and 104 has identical priority metrics standard 179.
E. example E
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.30 | $0.00 | 30 | 0 | $0 | |
| | 2 | $0.24 | $0.00 | 24 | 0 | $0 |
| | 3 | $0.20 | $0.00 | 20 | 0 | $0 |
| | 1 | $0.45 | $0.00 | 45 | 0 | $0 |
| | 2 | $0.44 | $0.00 | 44 | 0 | $0 |
| | 3 | $0.43 | $0.00 | 43 | 0 | $0 |
| | 4 | $0.41 | $0.00 | 41 | 0 | $0 |
| | 5 | $0.40 | $0.00 | 40 | 0 | $0 |
| | 1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 5 | 5 | $100 |
Example E explanation different grouping has an example of different minimum bids.In above-mentioned example, minimum each clicking cost amount of money 113 of list of countries Ju You $0.20, and minimum each clicking cost amount of money 113 of local tabulation Ju You $0.40.
F. example F
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.60 | $0.00 | 60 | 0 | $0 | |
| | 2 | $0.50 | $0.00 | 50 | 0 | $0 |
| | 3 | $040 | $0.00 | 40 | 0 | $0 |
| | 1 | $0.70 | $0.00 | 70 | 0 | $0 |
| | 2 | $0.65 | $0.00 | 65 | 0 | $0 |
| | 3 | $0.60 | $0.00 | 60 | 0 | $0 |
| | 4 | $0.55 | $0.00 | 55 | 0 | $0 |
| | 5 | $0.50 | $0.00 | 50 | 0 | $0 |
| | 1 | $0.00 | $0.00 | 10 | 10 | $100 |
| P2 | 2 | $0.00 | $0.00 | 5 | 5 | $100 |
The example that example F explanation is similar to example E just except minimum bid restriction, also has the minimum bid increment 167 of the tabulation 104 in country and local grouping.The minimum of list of countries 104 bid increment is $0.10 in this example, and the minimum of local tabulation 104 bid increment is $0.50.The minimum bid of list of countries is $0.40, and the bid of the minimum of local tabulation is $0.50.
G. example G
| Advertiser | Display order | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.54 | $0.00 | 64 | 10 | $0 | |
| | 2 | $0.58 | $0.00 | 58 | 0 | $0 |
| | 3 | $0.57 | $0.00 | 57 | 0 | $0 |
| | 4 | $0.56 | $0.00 | 56 | 0 | $0 |
| | 5 | $0.55 | $0.00 | 65 | 0 | $0 |
| N6 | 6 | $0.54 | $0.00 | 54 | 0 | $0 |
| N7 | 7 | $0.53 | $0.00 | 53 | 0 | $0 |
| N8 | 8 | $0.52 | $0.00 | 52 | 0 | $0 |
| N9 | 9 | $0.51 | $0.00 | 51 | 0 | $0 |
| N10 | 10 | $0.50 | $0.00 | 50 | 0 | $0 |
Example G is not relevant with Figure 19 with subsequent instance.Example G illustrates an example of single grouping response 144, and wherein, the tabulation 104 with the highest each clicking cost 113 does not have limit priority module 179, and this is owing to the position adjustment factors 176 relevant with another tabulation 104.
H. example H
| Advertiser | Display order | Each clicking cost amount of money | The priority metrics standard value | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | |||||||
| 1 | $0.64 | 64 | $0.00 | 64 | 0 | $0 | |
| | 2 | $0.68 | 58 | $0.10 | 58 | 0 | $0 |
| | 3 | $0.57 | 57 | $0.00 | 57 | 0 | $0 |
| | 4 | $0.56 | 56 | $0.00 | 56 | 0 | $0 |
| | 5 | $0.55 | 65 | $0.00 | 65 | 0 | $0 |
| N6 | 6 | $0.54 | 54 | $0.00 | 54 | 0 | $0 |
| N7 | 7 | $0.53 | 53 | $0.00 | 53 | 0 | $0 |
| N8 | 8 | $0.52 | 52 | $0.00 | 52 | 0 | $0 |
| N9 | 9 | $0.51 | 51 | $0.00 | 51 | 0 | $0 |
| N10 | 10 | $0.50 | 50 | $0.00 | 50 | 0 | $0 |
Example H illustrates an example of single grouping response 144, and wherein, the tabulation 104 with the highest each clicking cost amount of money 113 does not have the mxm. for priority metrics standard 179, and this is owing to the expense 163 of the enhancing demonstration relevant with tabulation 104.
I. example I
| Advertiser | Display order | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.64 | $0.00 | 64 | 0 | $0 | |
| |
2 | $0.58 | $0.00 | 58 | 0 | $0 |
| NFixed1 | 3 | $0.00 | $0.00 | 100 | 0 | $100 |
| |
4 | $0.56 | $0.00 | 56 | 0 | $0 |
| |
5 | $0.55 | $0.00 | 65 | 0 | $0 |
| N5 | 6 | $0.54 | $0.00 | 54 | 0 | $0 |
| N6 | 7 | $0.53 | $0.00 | 53 | 0 | $0 |
| N7 | 8 | $0.52 | $0.00 | 52 | 0 | $0 |
| N8 | 9 | $0.51 | $0.00 | 51 | 0 | $0 |
| N9 | 10 | $0.50 | $0.00 | 50 | 0 | $0 |
Example I illustrates an example of a plurality of grouping responses, the order that these a plurality of grouping responses are determined not according to priority metrics standard 179 is classified, because two groupings in response have the position that limits in advance that keeps for the some tabulations 104 in these groupings 232.In example I, the 3rd position under this DISPLAY ORDER is that fixed expense tabulation 104 keeps, and position 1,2 and 4-10 keep for each clicking cost amount of money 113 tabulations 104 of determining according to priority metrics standard 179.In example I, priority metrics standard 179 is restricted in the grouping and compares.
J. example J
| Advertiser | Display order | Each clicking cost Class1 | Each clicking | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the |
| N1 | ||||||
| 1 | ?$0.10 | $0.64 | $0.00 | 65 | 0 | |
| | 2 | ?$0.40 | $0.58 | $0.00 | 62 | 0 |
| | 3 | ?$0.60 | $0.56 | $0.00 | 62 | 0 |
| | 4 | ?$0.20 | $0.55 | $0.00 | 57 | 0 |
| | 5 | ?$0.00 | $0.54 | $0.00 | 54 | 0 |
| N6 | 6 | ?$0.00 | $0.53 | $0.00 | 53 | 0 |
| N7 | 7 | ?$0.10 | $0.52 | $0.00 | 53 | 0 |
| N8 | 8 | ?$0.10 | $0.51 | $0.00 | 52 | 0 |
| N9 | 9 | ?$1.00 | $0.10 | $0.00 | 20 | 0 |
Example J illustrates an example of single grouping response 144, and this single grouping response 144 is classified on the basis of priority metrics standard 179.Example J relates to situation about having more than the each clicking cost amount of money 113 of a class.For example, each clicking cost type 2 can be relevant with " mapping is clicked " of the website of arriving advertiser 102, and each clicking cost Class1 can be relevant with " network click ".The click explanation in more detail as mentioned of mapping click, network click and other type.Different embodiment can comprise a large amount of different weights of giving the dissimilar each clicking cost type that is used for calculating priority level module 179.
K. example K
| Advertiser | Display order | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The relativity measurement standard | The |
| N1 | ||||||
| 1 | $0.20 | $0.00 | 80 | 10 | 50 | |
| |
2 | $0.58 | $0.00 | 78 | 10 | 10 |
| |
3 | $0.56 | $0.00 | 74 | 0 | 18 |
| |
4 | $0.63 | $0.00 | 68 | 5 | 0 |
| |
5 | $0.64 | $0.00 | 64 | 0 | 0 |
| N6 | 6 | $0.53 | $0.00 | 63 | 10 | 0 |
| N7 | 7 | $0.38 | $0.00 | 53 | 15 | 0 |
| N8 | 8 | $0.51 | $0.00 | 51 | 0 | 0 |
| N9 | 9 | $0.10 | $0.00 | 10 | 0 | 0 |
Example K illustrates an example of single grouping response 144, and this single grouping response 144 is classified on the basis of priority metrics standard 179.Example K relates to following situation, that is: relativity measurement standard and popularity module are included in the processing of determining priority metrics standard 179, and have the ratio of De $1 ∶ $1 between 1: 1 ratio between all non-amount of money, all currencies amount of money, and De $0.01 between all currencies amount of money and the non-amount of money: 1 ratio.
L. example L
| Advertiser | Display order | Each clicking cost Class1 | Each clicking | The priority metrics standard value | Click threshold | Time range (hour) |
| | 1 | ?$0.10 | $0.80 | 65 | 1000 | 24 |
| | 2 | ?$0.40 | $0.60 | 62 | 500 | 36 |
| | 3 | ?$0.60 | $0.40 | 62 | 1000 | 24 |
| | 4 | ?$0.20 | $0.20 | 57 | 0 | 0 |
| | 5 | ?$0.00 | $0.00 | 54 | 0 | 0 |
| N6 | 6 | ?$0.00 | $0.00 | 53 | 0 | 0 |
| N7 | 7 | ?$0.10 | $0.10 | 53 | 0 | 0 |
| N8 | 8 | ?$0.10 | $0.10 | 52 | 0 | 0 |
| N9 | 9 | ?$1.00 | $1.00 | 20 | 0 | 0 |
The example that example L explanation is adjusted according to the each clicking cost that limits click threshold in advance." each clicking cost Class1 " hurdle has illustrated and has been the usefulness of being paid of the number of clicks in the schedule time of representing on " time range " hurdle that the number of clicks of demonstration is lacked than the shown number in " click threshold " hurdle.In case after reaching click threshold, each additional click in the given time will according to " the each clicking cost type 2 " corresponding lists that a hurdle is relevant.In this example, if there was number of clicks more than 1000 in 24 hours, each clicking cost of N1 is from being increased to.Adjustment to N2 only reached 500 click back activation in 36 hours.Opposite with N1 and N2, when reaching click threshold, N3 payment each click still less.In many examples, the schedule time is fixing, and click threshold is adjusted.Thus, time range will be set to a variable clearly.
Along with the number of clicks in the schedule time continues to increase according to step function, may have different expenses.In this embodiment, only show single adjustment.
M. example M
| Advertiser | Display order | Each clicking cost Class1 | The priority metrics standard value | The competition | Layer |
| N1 | |||||
| 1，2，or?3 | $0.90 | 90 | 1 | 1 | |
| | 1，2，or?3 | $0.80 | 80 | 2 | 1 |
| | 1，2，or?3 | $0.70 | 70 | 3 | 1 |
| | 4，5，or?6 | $0.68 | 68 | 4 | 2 |
| | 4，5，or?6 | $0.63 | 63 | 5 | 2 |
| | 4，5，or6 | $049 | 49 | 6 | 2 |
| N7 | 7，8，or?9 | $0.47 | 47 | 7 | 3 |
| N8 | 7，8，or?9 | $0.30 | 30 | 8 | 3 |
| N9 | 7，8，or?9 | $0.20 | 20 | 9 | 3 |
An example of example M explanation multilayer 169 responses 144.In this example, have three layer 169, each is made up of each layering three tabulations 104.In this example, the layout layer heuristics 176 of each layer 169 is heuristics at random.Thus, although N3 lacks $0.20/ click than the bid of N1, N1, N2 and N3 respectively have 1/3 probability and at first are arranged in the specific response 144.
N. example N
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Assessment | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N1 | ||||||
| 1 | $0.50 | 10 | 10.5 | 0 | $0 | |
| | 2 | $0.55 | 9 | 9.55 | 0 | $0 |
| | 3 | $0.60 | 8 | 8.6 | 0 | $0 |
| | 1 | $0.39 | 10 | 10.39 | 0 | $0 |
| | 2 | $0.40 | 8 | 8.4 | 0 | $0 |
| | 3 | $0.40 | 8 | 8.4 | 0 | $0 |
| | 4 | $0.28 | 6 | 6.28 | 0 | $0 |
| | 5 | $0.30 | 4 | 4.3 | 0 | $0 |
| | 1 | $0.00 | 8 | 18 | 10 | $100 |
| P2 | 2 | $0.00 | 6 | 11 | 5 | $100 |
Example N explanation is estimated and/or how appreciation information 171 is joined in each clicking cost amount of money 113 of tabulation 104 effectively when the value of the each clicking cost amount of money 113 that reduces to be used for to determine priority metrics standard 179.Just, in this example, distribute each clicking cost 113 still less to be used for priority metrics standard 179.Each clicking cost amount of money 113 is not irrelevant with other list attribute 106.Thus, N2 and N3 comprise the each clicking cost amount of money 113 higher than N1, but N1 has higher priority metrics standard 179.The factor that each clicking cost amount of money 113, evaluation and/or appreciation information 171 and the position adjustment factor 176 influence priority metrics standard 179 differs greatly between different embodiment.In this example, estimate and/or appreciation information 171 effectively weightings of quilt, more emphasize thereby evaluation and/or appreciation information 171 are given than each clicking cost amount of money 113.Thus, in this example, the priority metrics standard of N2 is that factor ($0.55+9+0 is adjusted in the each clicking cost amount of money+evaluation of 9.55=+position).Different embodiment can use different weights or different priorities module to estimate and/or appreciation information 171 to calculate simultaneously.
As mentioned above, in certain embodiments, estimate and/or appreciation information 171 comprises the assessment relevant with a plurality of evaluations and/or evaluation attribute 109.Thus, being included in " assessments " in the priority metrics standard 179 may be combination with the assessment of tabulate 104 relevant various evaluations and/or evaluation attribute 109.
O. example O
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Assessment | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N3 | |||||||
| 1 | $0.60 | 8 | $0.20 | 10.6 | 0 | $0 | |
| | 2 | $0.50 | 10 | $0.00 | 10.5 | 0 | $0 |
| | 3 | $0.55 | 9 | $0.00 | 9.55 | 0 | $0 |
| | 1 | $0.39 | 10 | $0.00 | 10.39 | 0 | $0 |
| | 2 | $0.40 | 8 | $0.00 | 8.4 | 0 | $0 |
| | 3 | $0.40 | 8 | $0.00 | 8.4 | 0 | $0 |
| | 4 | $0.28 | 6 | $0.00 | 6.28 | 0 | $0 |
| | 5 | $0.30 | 4 | $0.00 | 4.3 | 0 | $0 |
| | 1 | $0.00 | 8 | $0.00 | 18 | 10 | $100 |
| P2 | 2 | $0.00 | 6 | $0.00 | 11 | 5 | $100 |
Example O shows an example, wherein has advertiser 102 (N3) than the lower assessment of other advertisers 102 (N1 and N2) and still is shown as first tabulation 104 in its grouping, and this is owing to strengthening the expense that shows and higher each clicking cost amount of money 113.In this example, the priority metrics standard 179 of N3 is that the factor+(strengthening the expense that shows) * 10 ($0.60+8+0+ ($0.20 are adjusted in the each clicking cost amount of money+assessment of 10.6=+position) (10)).
P. example P
| Advertiser | Display order (grouping) | Each clicking cost amount of money | Assessment | The weighting that evaluation layer is distributed | The priority metrics standard value | The factor is adjusted in the position | Fixed |
| N2 | |||||||
| 1 | $0.55 | 9 | 1.25 | 11.8 | 0 | $0 | |
| |
2 | $0.60 | 8 | 1.25 | 10.6 | 0 | $0 |
| |
3 | $0.50 | 10 | 0.75 | 8.0 | 0 | $0 |
| |
1 | $0.39 | 10 | 1 | 10.4 | 0 | $0 |
| |
2 | $0.40 | 8 | 1 | 8.4 | 0 | $0 |
| |
3 | $0.28 | 6 | 1.25 | 7.8 | 0 | $0 |
| |
4 | $0.40 | 8 | 0.75 | 6.4 | 0 | $0 |
| |
5 | $0.30 | 4 | 1 | 4.3 | 0 | $0 |
| |
1 | $0.00 | 8 | 1 | 18.0 | 10 | $100 |
| P2 | 2 | $0.00 | 6 | 0.5 | 8.0 | 5 | $100 |
Example P shows an example, and wherein evaluation layer 173 has influence on the classification order.Example P is closely similar with example N in other respects, and and example N between relatively demonstration evaluation layer 173 how to influence the response 144.Herein, the priority metrics standard of N2 is that factor ($0.55+9+0 is adjusted in the each clicking cost of 11.8=+(assessment) * (weighting that evaluation layer is distributed)+position).
2. the priority metrics standard of classification between being used to divide into groups
In a preferred embodiment, priority metrics standard 179 is limited to the grouping internal sort.In another embodiment, it can be used as between grouping and sorts, as shown in example P.
| Advertiser | # | Each clicking cost amount of money | Strengthen the expense that shows | The priority metrics standard value | The factor is adjusted in the position | Fixed expense | The classification factor | The geographic position | Assessment |
| LCity2 | |||||||||
| 2 | $0.41 | $0.06 | 95 | 0 | $0 | 10 | 30 | 8 | |
| | 1 | $0.40 | $0.00 | 89 | 0 | $0 | 10 | 30 | 9 |
| | 3 | $0.00 | $0.00 | 82 | 0 | $50 | 5 | 20 | 7 |
| | 4 | $0.35 | $0.00 | 73 | 0 | $0 | 30 | 0 | 8 |
| N2 | 6 | $0.31 | $0.00 | 70 | 0 | $0 | 30 | 0 | 9 |
| | 5 | $0.00 | $0.00 | 69 | 0 | $43 | 0 | 20 | 6 |
| NFixed1 | 7 | $0.00 | $0.00 | 64 | 0 | $40 | 20 | 0 | 4 |
| LCity3 | 8 | $0.08 | $0.00 | 46 | 0 | $0 | 0 | 30 | 8 |
| N3 | 9 | $0.20 | $0.00 | 30 | 0 | $0 | 0 | 0 | 10 |
In many examples, and compare under the situation of each clicking cost amount of money 113, priority metrics standard 179 will comprise different proportion when handling amount of currency 111.Generally, need fixed expense to multiply by certain number, thereby prevent the each clicking cost tabulation 104 of all fixed expense tabulation 104 dominations divided by certain number or each clicking cost amount of money 113.For example, the priority metrics standard 179 in above-mentioned example P is calculated by following formula: the factor+fixed expense+classification factor+assessment is adjusted in (expense that each clicking cost amount of money+enhancing shows) * 100+ position.As mentioned below, those technician in this area will recognize that the different factors that are used for calculating priority level module 179 can be weighted to reach any desired result.
C. the use of the information in detailed view
Information in the detailed view 127 of tabulation 104 can provided by system 100 to be considered asking 132 result and responding in 144.For example, the user 130 of submission request 132 may be interested in the digital camera of particular brand.Classification hierarchy 164 may not have enough ranks to comprise brand feature in classification hierarchy 164.Yet if the detailed view 127 of particular list 104 comprises particular brand, priority metrics standard 179 can adjust accordingly, thereby comprising the tabulation 104 of particular brand, comparable they are in addition can obtainable good treatment more.
Different embodiment can use the different disposal that is used for based on the priority metrics standard 179 of the information change tabulation 104 of the detailed view 127 of tabulation 104.For example, if focus on assessment and/or evaluation information 171, bigger weighting can be given tabulation 104 assessment by it being multiply by the factor 10,100 or other numerals.In addition, as mentioned above, can be by only evaluation and/or the appreciation information 171 relevant with specific evaluation and/or evaluation attribute 109 being included in the priority metrics standard 179 to concentrating of difference assessment and/or evaluation attributes 109, or carry out meticulous adjustment by the different weights in the priority metrics standard 179 being given the different assessments of being correlated with different evaluation and/or evaluation attribute 109.
X. interface view
A. page or leaf is submitted in request to
Figure 20 submits the print screen of the example of webpage to for explanation comprises the request of different senior classifications (for example, grade 1 classification 182) and some more detailed classifications (for example, grade 2 classifications 184).As shown in the figure, request attribute 134 can adopt the form of catalogue selection and the data input that user 130 makes.Request attribute 134 can comprise the text that product is described, such as brand message.Request 132 also can comprise particular advertisement merchant 102 title.Indicated as vocabulary " optional (optionally) ", it is optional that 136 specific embodiments about demonstration are in the accompanying drawings selected in all geographic position.Other embodiment can comprise different from which kind of needs or which kind of unwanted rule.Shown in accompanying drawing left side, illustrative embodiment provides the function of the request of preservation 132, response 144 and possible other type information for user 130.
Figure 21 is the screen display that an example of the request submission webpage with text string of selecting corresponding to the classification of user's 130 inputs is described.Although text string not exclusively equates with any classification title on being presented at screen, but submits to text string " Fumiture (furniture) " will form classification selection 138.The submission of this request 132 with activation system 100 to discern the suitable classification in the aforesaid classification hierarchy 164.
The print screen of an example of webpage is submitted in the request that Figure 22 selects 136 corresponding text strings for explanation and the classification selection 138 and the geographic position of user's 130 inputs to.This figure provides and not only comprises that non-invalid classification selects 138 but also comprise that the non-NULL geographic position selects an example of 136 request 132.
Figure 23 is that explanation shows the print screen of submitting an example of webpage with the request of higher other more detailed subclass of furniture to.The classification that is presented on this screen is other all subclass of furniture.Thus, select 138 on classification hierarchy 164, to be in the possible classification on this page than the much lower position shown in above-mentioned Figure 20-22.In certain embodiments, as shown in Figure 23, fixed expense amount of money tabulation 104 can be displayed on the more detailed catalogue page.
B. respond page or leaf
Figure 24 is the print screen that an example of the webpage that shows the tabulation 104 relevant with the subclass of " Room Accessories (room annex) " is described.This figure illustrates the drop-down catalogue of user among Figure 23, and an example finishing low classification grade option at last.136 request 132 is selected in the geographic position of system's 100 response " Room Accessories (room annex) " classifications selections 138 and engineering noise or " sky ".User 130 is in the process of their request 132 of change, thereby, White Plains, the geographic position of NY selects 136 will be sent to system 100.
Figure 25 a is the top of the print screen of an example of the webpage of the explanation demonstration tabulation 104 relevant with the antique subclass.Different with the example of Figure 24, Figure 25 a provides an example, wherein, has an example to the non-invalid input of classification selection 138 and geographic position selection 136.This figure also shows " Compare (comparison) " check box and " Compare (the comparison) " button that is used to call above-mentioned comparison function.Different refinements in tabulation 104 partly indicate some different grouping 232 to be included in the response 144 of demonstration.Figure 25 b is the bottom of the print screen among Figure 25 a.
Figure 26 a is the top of print screen of an example of the explanation webpage that shows the tabulation 104 relevant with local geographic position with the furniture classification.The tabulation that shows on this screen 104 explanations help strengthening some examples that the enhancing of charge of the expense 163 of demonstration shows.For example, two tabulations 104 comprise basically dimensionally the literal greater than other tabulation 104.Show the sign of " Freedmans furniture (furniture) ". (in this click) " icon be used for clicking, and this icon itself is also inequality.Different tabulations 104 comprise additional useful information.Different refinements in the tabulation 104 partly indicate different grouping 232 to be included in the response 144 of demonstration.Figure 26 b is the bottom of the print screen of Figure 26 a.
Figure 27 a is the top of print screen of an example of the explanation webpage that shows the tabulation 104 relevant with local geographic position with the furniture classification.Shown according to the top of screen, system 100 has reason to think that 130 pairs of antique subclass of user (seeing the bottom of Figure 27 a and the top of Figure 27 b) are interested.This is because about user's 130 nearest user configuration information or other historical attributes that navigate.Figure 27 b is the bottom of print screen shown among Figure 27 a.
Figure 28 a is the top of print screen of an example of the explanation webpage that shows the tabulation relevant with local geographic position with the furniture classification, comprising two tabulations that are selected for " Compare (comparison) " function.(seeing the result who selects comparing function among Figure 36).Figure 28 b is the bottom of the print screen of Figure 28 b.
Figure 29 a is the top of print screen of an example of the explanation webpage that shows the tabulation relevant with local geographic position with the furniture classification." Living Room (parlor) " subclass is selected in the window by highlight at subclass, and the top of screen explanation submit button should be pressed and selects 138 as parts of asking 132 with the classification that comprises " Living Room (parlor) ".Figure 29 b is the bottom of the print screen among Figure 29 a.
Figure 30 a is the top of print screen of an example of the explanation webpage that shows the tabulation relevant with local geographic position with the furniture classification.User 130 activates the telephone link of a tabulation 104, and the top of screen shows suitable message.Figure 30 b is the bottom of the print screen among Figure 30 a.
Figure 31 a is the top of print screen of an example of the explanation webpage that shows the tabulation relevant with local geographic position with " Living Room " subclass.According to the message of the top of screen, the e-mail of a tabulation 104 links by highlight, but also is not activated.Figure 31 b is the bottom of print screen among Figure 31 b.
C. the contact details page
Figure 32 is the print screen of an example of explanation advertiser contact details webpage.Different advertisers 102 can comprise a large amount of different contact details.A disclosed characteristic is the function by the service of pointing telephone Linked Invoke Internet telephony on this screen.Some embodiment can provide the automated facsimile service.Contact details can be preserved by user 130 and are used for use in the future.
D. page or leaf is selected in bid
Figure 33 is the print screen that an example of webpage is imported in the bid of explanation advertiser 102 uses.Each check box is relevant with the diverse geographic location zone, and each zone can be relevant with the independent bid amount of money.The function of this screen is by above-mentioned rule 122 configurations.If the specific embodiment of system 100 comprises least cost 165, minimum bid increment 167, bid layer 169 or strengthens the expense 163 that shows that these restrictions can show on the webpage of advertiser's 102 visits.
E. the page is reported by advertiser
Figure 34 is the print screen of reporting an example of webpage the moon of explanation advertiser 102 visits.Disclosed webpage also provides " change (change) " characteristic, the bid that advertiser 102 is changed particular list 104.As shown in the figure, the classification that has the hierarchy relation each other can be correlated with different bids and other fees.Sofa (Sofa), furniture (Furniture) and upholstery (Interior Decorating) are the classifications that has direct relation each other.
F. Lie Biao detailed view
Figure 35 a is the top of print screen of an example of the detailed view 127 of explanation tabulation 104.Figure 35 b is the bottom of print screen among Figure 35 a.Different detailed view 127 in same response 144 can show different lines Table Properties 106.Rule 122 can be configured to when other list attribute 106 of needs, limits particular list attribute 106.
G. compare screen
Figure 36 is the print screen of an example of explanation " comparison (comparison) " characteristic.Two tabulations 104 are by adjacent demonstration.In other embodiments, can use different physical layouts to help two or more tabulations 104 of comparison.
H. the direction page
Figure 37 a is the bottom of print screen of an example of explanation " directions (direction) " characteristic.In order to obtain this screen, user 130 clicks " directions (direction) " link of the tabulation 104 in the response 144.Figure 37 b is the top of its print screen.
The I.E-mail function
Figure 38 is the print screen of an example of explanation " e-mail " characteristic.E-mail link in the configurable different tabulation 104, thus make advertiser 102 learn that user 130 has obtained the fact of e-mail address by system 100.This allows advertiser 102 to monitor the communication number that is obtained by system's 100 communications.Each e-mail charge can be included in the commercial relations between advertiser 102 and the keeper 160.
XI. other embodiment
According to the regulation of patent regulation, principle of the present invention and operator scheme have been explained and have illustrated in a preferred embodiment.Yet, must recognize that the present invention also can realize in the mode that does not depart under its essence or the scope situation with beyond the mode of detailed explanation and description.
Claims (100)
1. message distribution system comprises:
The request subsystem 300 that comprises request 132, wherein, described request subsystem 300 receives described request 132, and described request 132 comprises geographic position selection 136 and classification selection 138; With
Response subsystem 302, it comprises response 144, layout heuristics 174, a plurality of tabulation 104 and a plurality of charge type 112, wherein, described response subsystem 302 generates described response 144 based on described request 132 and described layout heuristics 174, wherein, described response 144 comprises from the two or more tabulations 104 in described a plurality of tabulations 104, and wherein, each tabulation 104 is associated with at least one described charge type 112 in described a plurality of charge types 112.
2. the system as claimed in claim 1 is characterized in that, described a plurality of charge types 112 comprise fixed expense 111 and each clicking cost 113.
3. system as claimed in claim 2 is characterized in that, described each clicking cost 113 is with freely tabulation 104 is relevant.
4. system as claimed in claim 2, described response subsystem 302 also comprises a plurality of groupings 232 and a plurality of list attribute 106;
Wherein, described response 144 comprises at least two groupings in described a plurality of grouping 232, wherein, described tabulation 104 in the described response 144 comprises a plurality of list attributes 106, and described a plurality of list attributes 106 comprise from two following class list attribute 106:(a at least) a plurality of geographic position attribute 108; (b) a plurality of category attributes 110; (c) a plurality of charge types 112;
Wherein, the described tabulation 104 in described a plurality of tabulations 104 of the membership of total same packets 232 has following two or more jointly: (a) at least one geographic position attribute 108; (b) at least one described category attribute 110; (c) at least one described charge type 112.
5. system as claimed in claim 4, it is characterized in that, described a plurality of grouping 232 comprises first grouping 232, wherein, described first grouping 232 comprise at least three with not as the described first adjacent described tabulation 104 of included described tabulation in 232 the described grouping 232 104 of dividing into groups.
6. system as claimed in claim 4 is characterized in that, described response 144 comprises the tabulation 104 from described a plurality of groupings 232, and wherein, described tabulation 104 is associated with a plurality of geographic position attribute 108, a plurality of category attribute 110 and a plurality of charge type 112;
Wherein, each described grouping 232 comprises the described tabulation 104 that is associated with at least two described charge types 112, and, wherein, the described tabulation 104 of the membership of total same packets 232 has at least one geographic position attribute 108, at least one described category attribute 110 and at least one described charge type 112 jointly.
7. system as claimed in claim 6, it is characterized in that each described grouping 232 only comprises having jointly with described geographic position to be selected 136 relevant all described geographic position attributes 108 and select the tabulation 104 of 138 relevant all described category attributes 110 with described classification.
8. the system as claimed in claim 1, it is characterized in that, it is 136 relevant with in a plurality of geographic areas at least one that described geographic position is selected, wherein, described a plurality of geographic area limits in advance, and wherein, described a plurality of geographic areas comprise following at least two: (a) first geographic area; (b) second geographic area littler than described first geographic area; (c) three geographic area littler than described second geographic area.
9. system as claimed in claim 8 is characterized in that, described second geographic area is the subclass of described first geographic area, and described the 3rd geographic area subclass that is described second geographic area.
10. system as claimed in claim 8 is characterized in that, described first geographic area is the signal portion of country at least, and described the 3rd geographic area is local urban district.
11. system as claimed in claim 8 also comprises a plurality of groupings 232, wherein, each described tabulation 104 is associated with at least one described grouping 232, and wherein, each described grouping 232 only comprises the tabulation 104 that is associated with identical described geographic area.
12. system as claimed in claim 8, also comprise a plurality of groupings 232, described a plurality of grouping 232 comprises first grouping, 232, second grouping the 232, the 3rd grouping the 232, the 4th grouping the 232, the 5th grouping the 232 and the 6th grouping 232, wherein, described a plurality of tabulation 104 is associated with described a plurality of groupings 232;
Described first grouping 232 comprises the described tabulation 104 that two or more are associated with fixed expense 111 and described first geographic area;
Described second grouping 232 comprises the described tabulation 104 that two or more are associated with each clicking cost 113 and described first geographic area;
Described the 3rd grouping 232 comprises the described tabulation 104 that two or more are associated with fixed expense 111 and described second geographic area;
Described the 4th grouping 232 comprises the described tabulation 104 that two or more are associated with each clicking cost 113 and described second geographic area;
Described the 5th grouping 232 comprises the described tabulation 104 that two or more are associated with fixed expense 111 and described the 3rd geographic area;
Described the 6th grouping 232 comprises the described tabulation 104 that two or more are associated with each clicking cost 113 and described the 3rd geographic area.
13. system as claimed in claim 12 is characterized in that, each described tabulation 104 only is associated with a grouping 232.
14. the system as claimed in claim 1 is characterized in that, at least one the described tabulation 104 in described a plurality of tabulations 104 comprises the coverage attribute.
15. system as claimed in claim 14 also comprises a plurality of coverages attribute, wherein, described a plurality of coverages attribute comprises wide coverage and narrow coverage.
16. system as claimed in claim 15 is characterized in that, described wide coverage comprises the geographic area that includes described narrow coverage.
17. the system as claimed in claim 1 is characterized in that, described geographic position selects 136 to be identified from geographic position hierarchy 166.
18. system as claimed in claim 17, it is characterized in that, described geographic position hierarchy 166 comprises: first selects, and comprises than described first selecting second of littler geographic area to select and comprise the 3rd selection of the geographic area littler than described second selection.
19. system as claimed in claim 18 is characterized in that, described first geographic area is the signal portion of country at least, and described the 3rd geographic area is local urban district.
20. the system as claimed in claim 1 is characterized in that, described response 144 is selected to generate 136 from described geographic position at least.
21. the system as claimed in claim 1 is characterized in that, described response 144 is selected to generate 136 from described classification selection 138 and described geographic position at least.
22. the system as claimed in claim 1 is characterized in that, described response 144 selects 138 to generate from described classification at least.
23. the system as claimed in claim 1 is characterized in that, described response 144 generates from strengthen request 132.
24. the system as claimed in claim 1 is characterized in that, described classification selects 138 to be associated with classification hierarchy 164.
25. system as claimed in claim 24 is characterized in that, described classification hierarchy 164 is at least three grades of degree of depth.
26. the system as claimed in claim 1 is characterized in that, but described classification selects 138 text strings by synonym module and edit field IT to be generated.
27. the system as claimed in claim 1 is characterized in that, at least one in described classification selection 138 and the described geographic position selection 136 is null value.
28. the system as claimed in claim 1 is characterized in that, described classification selection 138 and described geographic position select 136 to be null value.
29. the system as claimed in claim 1, it is characterized in that, the order of described layout heuristics 174 decision tabulations 104, wherein, described order comprises the primary importance and the second place lower than described primary importance, and wherein, the described a plurality of tabulations 104 in the described response 144 comprise first tabulation, 104 and second tabulation 104, wherein, described first tabulation 104 occupies described primary importance, and wherein, described second tabulation 104 occupies the described second place, and, wherein, described first tabulation 104 is fixed expense 111 tabulations 104, and, wherein, described second tabulation 104 is each tabulation 104 of clicking.
30. system as claimed in claim 29 is characterized in that, described second tabulation 104 comprises the each click amount of money above 0.
31. the system as claimed in claim 1, it is characterized in that, the order of described layout heuristics 174 decision tabulations 104, wherein, described order comprises the primary importance and the second place lower than described primary importance, and wherein, the described a plurality of tabulations 104 in the described response 144 comprise first tabulation, 104 and second tabulation 104, wherein, described first tabulation 104 occupies described primary importance, and wherein, described second tabulation 104 occupies the described second place, and, wherein, described first tabulation 104 is the tabulations 104 that are used for first geographic area, and, wherein, described second tabulation 104 is used for second geographic area.
32. system as claimed in claim 31 is characterized in that, described second geographic area is less than described first geographic area.
33. system as claimed in claim 32 is characterized in that, described second geographic area is the subclass of described first geographic area.
34. system as claimed in claim 33 is characterized in that, described first tabulation 104 is associated with the first coverage attribute, and wherein, described second tabulates 104 is associated with the second coverage attribute.
35. the system as claimed in claim 1, comprise also and at least one tabulation 104 bid amount of money that are associated that wherein, described layout heuristics 174 parts influence the order of tabulation 104 based on the described bid amount of money, wherein, the described bid amount of money is not only controlled described order.
36. system as claimed in claim 35 is characterized in that, described layout heuristics 174 part position-baseds are adjusted the order that the factor 176 influences tabulation 104.
37. system as claimed in claim 36 is characterized in that, it is the informativeness factor that the factor 176 is adjusted in described position.
38. system as claimed in claim 37 is characterized in that, the described informativeness factor comprises and concerns the duration.
39. system as claimed in claim 37 is characterized in that, the described informativeness factor comprises determining of classification number.
40. system as claimed in claim 37 is characterized in that, the described informativeness factor comprises gross investment.
41. system as claimed in claim 37 is characterized in that, the described informativeness factor comprises the analysis with the behavior that participates in described system independence.
42. system as claimed in claim 35 is characterized in that, described layout heuristics 174 is come calculating priority level module 179 by the form expense that deducts enhancing from the described bid amount of money.
43. the system as claimed in claim 1 is characterized in that, only is included in the described response 144 with the tabulation 104 that described geographic position selects the geographic area in 136 to be associated.
44. the system as claimed in claim 1 is characterized in that, only is included in the described response 144 with the tabulation 104 that described classification selects the class scope in 138 to be associated.
45. system as claimed in claim 44 is characterized in that, only is included in the described response 144 with the tabulation 104 that described geographic position selects the geographic area in 136 to be associated.
46. the system as claimed in claim 1 also comprises the system of bearing fruit 304, the described system 304 that bears fruit comprises the result, wherein, described response subsystem 302 generates described response 144 according to described result, and wherein, described result comprises than described response 144 more described tabulations 104.
47. the system as claimed in claim 1 is characterized in that, described response 144 is displayed on a plurality of webpages.
48. the system as claimed in claim 1, also comprise a plurality of summary views 129 and a plurality of detailed view 127, described a plurality of summary view 129 comprises the first summary view 129 and the second summary view 129, described a plurality of detailed view 127 comprises first detailed view 127 and second detailed view 127, described a plurality of tabulation 104 also comprises first tabulation, 104 and second tabulation 104
Wherein, described first tabulation 104 is associated with described first summary view 129 and described first detailed view 127, and wherein, described second tabulates 104 is associated with described second summary view 129 and described second detailed view 127.
49. system as claimed in claim 48 is characterized in that, described a plurality of detailed views 127 comprise at least one attribute in business hours attribute and the historical attribute.
50. system as claimed in claim 48, it is characterized in that described a plurality of detailed views 127 comprise at least four in the following attribute: business hours attribute, historical attribute, method of payment attribute, brand generic, e-mail address properties, website attribute, address properties, phone number property and fax number attribute.
51. the system as claimed in claim 1, also comprise comparing function, wherein, described response 144 comprises first selective listing 104 and second selective listing 104 at least, wherein, described response 144 is changed in calling of described comparing function, so that described second selective listing 104 can operationally be moved to and described first selective listing, 104 position adjacent.
52. the system as claimed in claim 1, it is characterized in that, described a plurality of tabulation 104 comprises first tabulation, 104 and second tabulation 104, wherein, the order of described layout heuristics 174 decision tabulations 104, described layout heuristics 174 is placed on described first tabulation 104 before described second tabulation 104, wherein, described first tabulation 104 is associated with the first bid amount of money, wherein, the described second class table 104 is associated with the second bid amount of money, and, wherein, the described second bid amount of money is greater than the described first bid amount of money.
53. the system as claimed in claim 1, it is characterized in that, described a plurality of tabulation 104 comprises first tabulation, 104 and second tabulation 104, wherein, the order of described layout heuristics 174 decision tabulations 104, wherein, described layout heuristics 174 is placed on described first tabulation 104 before described second tabulation 104, wherein, described layout heuristics 174 is subjected to the position to adjust the factor 176 influences.
54. the system as claimed in claim 1, it is characterized in that, described a plurality of tabulation 104 comprises first tabulation, 104 and second tabulation 104, wherein, the order of described layout heuristics 174 decision tabulations 104, wherein, described layout heuristics 174 is placed on described first tabulation 104 before described second tabulation 104, wherein, described first tabulation 104 is associated with first category, wherein, described second tabulation 104 is associated with second classification, and wherein, described first category is in the following classification: (a) big than described second classification; (b) little than described second classification.
55. the system as claimed in claim 1 is characterized in that, the described a plurality of links in the described response 144 comprise the tabulation 104 of a plurality of places of business and a plurality of sponsored link.
56. the system as claimed in claim 1, also comprise a plurality of bid amount of money and a plurality of list attribute 106, described a plurality of tabulation 104 comprises first tabulation 104, described a plurality of bid amount of money comprises the first bid amount of money that is associated with first tabulation 104, wherein, the described first bid amount of money is not with irrelevant with described first tabulation, the 104 described list attributes that are associated 106.
57. system as claimed in claim 56 is characterized in that, the subclass of only described tabulation 104 is associated with one or more described bid amount of money.
58. system as claimed in claim 57, it is characterized in that, the described bid amount of money at least not with following in one irrelevant: select 138 category attributes that are associated 110 with described classification, select 136 geographic position attributes 108 that are associated and position to adjust the factor 176 with described geographic position.
59. system as claimed in claim 58, the order that also comprises tabulation 104, wherein, the described bid amount of money only influences the order of tabulation 104 about at least one attribute in the following attribute: described category attribute 110 that is associated with the described tabulation 104 that is relevant to the described bid amount of money and described geographic position attribute 108.
60. the system as claimed in claim 1 is characterized in that, the described tabulation of each in described a plurality of tabulations 104 104 and geographic position attribute 108, category attribute 110, and in bid at least amount of money and the fixed expense 111 one is associated.
61. the system as claimed in claim 1; Also comprise a plurality of groupings 232, a plurality of bid amount of money and a plurality of priority metrics standard 179; Described a plurality of tabulation 104 comprises the first subset of the tabulation 104 that is associated with described a plurality of bid amount of money; The second subset of the tabulation 104 that is not associated with described a plurality of bid amount of money; Wherein, Described first subset of described tabulation 104 is associated with the first subset of described a plurality of groupings 232; Wherein, Described second subset of described tabulation 104 is associated with the second subset of described a plurality of groupings 232
Wherein, at least one priority metrics standard 179 is generated for each tabulation 104 that is associated with the bid amount of money, and wherein, described layout heuristics 174 comes described first subclass of described tabulation 104 is sorted as input by using described priority metrics standard 179.
62. system as claimed in claim 61 is characterized in that, at least one described tabulation 104, described priority metrics standard 179 equals the described bid amount of money.
63. system as claimed in claim 61 is characterized in that, at least one described tabulation 104, described priority metrics standard 179 is less than the described bid amount of money.
64. as the described system of claim 63, it is characterized in that, strengthen the expense 163 that shows and from the described bid amount of money, deducted, to calculate described priority metrics standard 179.
65. system as claimed in claim 61 is characterized in that, at least one described priority metrics standard 179 is by the position being adjusted the factor 176 and being added in the described bid amount of money and calculated.
66. system as claimed in claim 61 is characterized in that, each the described grouping 232 in described first subclass of grouping 232 goes out value with minimum and is associated.
67., it is characterized in that grouping 232 described first subclass comprises first grouping, 232 and second grouping 232 as the described system of claim 66, wherein said first grouping 232 goes out value with the described minimum different with described second grouping 232 and is associated.
68. system as claimed in claim 61 is characterized in that, each the described grouping 232 in described first subclass of grouping 232 is associated with minimum bid increment.
69., it is characterized in that grouping 232 described first subclass comprises first grouping, 232 and second grouping 232 as the described system of claim 68, wherein said first grouping 232 is associated with the described minimum increment of bidding different with described second grouping 232.
70. system as claimed in claim 61 is characterized in that, is associated with at least one grouping 232 tabulation that are associated 104 in grouping 232 described first subclass and a plurality of bids layers 169.
71., it is characterized in that described layout heuristics 174 is ignored the difference in the bid amount of money of the tabulation 104 that is associated with identical bid layer 169 as the described system of claim 70.
72., it is characterized in that the tabulation 104 in the same bid layer 169 of described layout heuristics 174 random alignment as the described system of claim 71.
73., it is characterized in that the higher bid amount of money in the same bid layer 169 may show that frequency is identical with the low bid amount of money in the same bid layer 169 as the described system of claim 72 on mathematics.
74. the system as claimed in claim 1 is characterized in that, described response 144 is subjected to the influence of the attribute of a relation that is associated with paper seal telephone directory.
75. a message distribution system comprises:
Server 118, it comprises the instruction set that is configured to visit data library structure 126, described database structure 126 comprises a plurality of tabulations 104, each the described tabulation 104 in wherein said a plurality of tabulations 104 and geographic position attribute 108, category attribute 110 and fixed expense attribute and an attribute at every turn clicking in the attribute are associated at least;
A plurality of interfaces, it comprises advertiser interface 116 and user interface 142, wherein said advertiser interface 116 is configured to catch the relevant list attribute 106 of one or more and described a plurality of classification 104, wherein said user interface 142 is configured to described server 118 is submitted in request 132, described instruction set is configured to receive described request 132 from described user interface 142, described instruction set is configured to use described request 132 and described database structure 126 to generate response 144, and wherein said user interface 142 is configured to receive described response 144.
76., it is characterized in that described geographic position attribute 108 comprises the particular hierarchical rank in the geographic position hierarchy 166 as the described system of claim 75.
77., it is characterized in that described category attribute 110 comprises the particular hierarchical rank in the classification hierarchy 164 as the described system of claim 75.
78. as the described system of claim 75, it is characterized in that, described result comprises first tabulation 104 that is associated with the first bid amount of money and second tabulation 104 that is associated with the second bid amount of money, before described second tabulation 104, the described second bid amount of money is greater than the described first bid amount of money by layout in wherein said first tabulation 104.
79., it is characterized in that described first tabulation 104 is also adjusted the factor 176 with the position and is associated as the described system of claim 78.
80., it is characterized in that described first tabulation 104 is also adjusted the factor 176 with the position and is associated as the described system of claim 79.
81., it is characterized in that described first tabulation 104 is also adjusted the factor 176 with the position and is associated as the described system of claim 75.
82. as the described system of claim 75, it is characterized in that, described result comprises first tabulation 104 that is associated with the fixed expense attribute and second tabulation 104 that is associated with each click attribute, and wherein said first tabulation 104 was tabulated before 104 described second by layout.
83., it is characterized in that the described subclass of the described geographic position attribute 108 of described a plurality of tabulations 104 comprises the coverage attribute as the described system of claim 75.
84. as the described system of claim 75, it is characterized in that, single advertiser 102 be associated more than a described tabulation 104.
85., it is characterized in that at least one described tabulation 104 not only is associated with summary view 129 but also is associated with detailed view 127 as the described system of claim 75.
86. as the described system of claim 75, described response 144 comprises to be selected first tabulation 104 and selects second tabulation 104, and wherein said user interface 142 comprises and is used for first selective listing 104 is shown as and the adjacent comparative feature of second selective listing, 104 levels.
87. a message distribution system comprises:
The database structure 126 that comprises a plurality of tabulations 104, wherein each described tabulation 104 is associated with list attribute 106, and described list attribute 106 comprises following at least one: (a) category attribute 110; (b) the geographic position attribute 108; (c) the charge type attribute 112;
Access means 114, it is configured to described database structure 126 is submitted in request 132, wherein said request attribute 134 comprises following at least one: (a) classification select 138 and (b) geographic position select 136;
Software application, it provides following function:
According to described list attribute 106 and described request attribute 134, from described database structure 126, optionally discern one or more tabulations 104;
By using at least one list attribute 106 that the described tabulation 104 that is identified by selectivity is sorted by priority;
To comprise that described response 144 that identified by selectivity and the tabulation 104 that sorts by priority sends to described access means 114.
88., it is characterized in that at least one described list attribute 106 is adjusted the factor 176 for the position as the described system of claim 87.
89. as the described system of claim 87, also comprise a plurality of charge types 112, wherein said a plurality of charge types 112 comprise the fixed expense type, the subclass of the described tabulation 104 in wherein said a plurality of tabulations 104 is associated with described fixed expense type.
90., it is characterized in that each the described tabulation 104 that is associated with described fixed expense type is associated with the 0 bid amount of money as the described system of claim 89.
91. a method that sends information comprises:
Maintenance comprises the database structure 126 of a plurality of tabulations 104, and wherein each described tabulation 104 is associated with list attribute 106, and described list attribute 106 comprises following at least one: (a) category attribute 110; (b) the geographic position attribute 108; (c) charge type attribute 112 and (d) the position adjustment factor 176;
Receive request 132 from the access means 114 that comprises request attribute 134, wherein said request attribute 134 comprises following at least one: (a) classification select 138 and (b) geographic position select 136;
From described database structure 126, optionally discern one or more tabulations 104 according to described list attribute 106 and described request attribute 134;
By using at least one list attribute 106 to come the described tabulation 104 that is identified by selectivity is sorted;
To comprise that described response 144 that identified by selectivity and the tabulation 104 that is sorted sends to described access means 114.
92., it is characterized in that described classification selection 138 is selected from classification hierarchy 164 as the described method of claim 91.
93., it is characterized in that the selection 136 of described geographic position is selected from geographic position hierarchy 166 as the described method of claim 91.
94., it is characterized in that the charge type attribute 112 of tabulation 104 is changed into each clicking cost 113 from fixed expense 111 as the described method of claim 91.
95., it is characterized in that the bid amount of money is that particular list 104, particular category attribute 110 and specific geographical position attribution 108 are set up as the described method of claim 91.
96. as the described method of claim 91, it is characterized in that, described tabulation 104 comprises first tabulation 104 that is associated with the first bid amount of money and second tabulation 104 that is associated with the second bid amount of money, the wherein said second bid amount of money surpasses the first bid amount of money, and described first tabulation 104 is positioned at the top of described second tabulation 104.
97. as the described method of claim 91, it is characterized in that, described tabulation 104 comprises first tabulation 104 that is associated with fixed expense 111 and second tabulation 104 that is associated with the bid amount of money, and wherein said first tabulation 104 is positioned at the top of described second tabulation 104.
98., it is characterized in that priority metrics standard 179 is used to optionally discern one or more tabulations 104 as the described method of claim 91 from described database structure 126.
99., it is characterized in that described priority metrics standard 179 is by at least one influence in pouplarity module and the relativity measurement standard as the described method of claim 98.
100., it is characterized in that described list attribute 106 comprises a plurality of charge type 112 attributes as the described method of claim 91, charge type 112 attributes comprise a plurality of each click types and a plurality of fixed expense type.
Applications Claiming Priority (7)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US50559703P | 2003-09-24 | 2003-09-24 | |
| US60/505,597 | 2003-09-24 | ||
| US10/680,952 | 2003-10-08 | ||
| US10/800,887 | 2004-03-15 | ||
| US10/801,156 | 2004-03-15 | ||
| US10/800,444 | 2004-03-15 | ||
| US10/948,425 | 2004-09-23 |
Publications (1)
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|---|---|
| CN1898664A true CN1898664A (en) | 2007-01-17 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 200480034805 Pending CN1898664A (en) | 2003-09-24 | 2004-09-24 | Information distribution system |
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| Country | Link |
|---|---|
| CN (1) | CN1898664A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102135981A (en) * | 2010-01-25 | 2011-07-27 | 安克生医股份有限公司 | Method for multi-layer classifier |
| CN106663082A (en) * | 2014-05-19 | 2017-05-10 | 迈克尔哈里森特雷特奥尔巴克信托公司 | Dynamic computer systems and uses thereof |
| CN107123013A (en) * | 2017-03-01 | 2017-09-01 | 阿里巴巴集团控股有限公司 | Exchange method and device under line based on augmented reality |
| CN108738036A (en) * | 2017-04-14 | 2018-11-02 | 广州杰赛科技股份有限公司 | The key user's extracting method and system of mobile communication |
| CN109447708A (en) * | 2012-06-29 | 2019-03-08 | 北京点网聚科技有限公司 | Method, system and medium for online advertisement |
| US10666735B2 (en) | 2014-05-19 | 2020-05-26 | Auerbach Michael Harrison Tretter | Dynamic computer systems and uses thereof |
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2004
- 2004-09-24 CN CN 200480034805 patent/CN1898664A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102135981B (en) * | 2010-01-25 | 2015-11-25 | 安克生医股份有限公司 | Method for multi-layer classifier |
| CN102135981A (en) * | 2010-01-25 | 2011-07-27 | 安克生医股份有限公司 | Method for multi-layer classifier |
| US11030641B2 (en) | 2012-06-29 | 2021-06-08 | Beijing Yidian Wangju Technology Co., Ltd. | Method and system for online advertising |
| CN109447708A (en) * | 2012-06-29 | 2019-03-08 | 北京点网聚科技有限公司 | Method, system and medium for online advertisement |
| CN109583938A (en) * | 2012-06-29 | 2019-04-05 | 北京点网聚科技有限公司 | Method, system and medium for online advertisement |
| CN106663082B (en) * | 2014-05-19 | 2020-08-07 | M·H·T·奥尔巴赫 | Dynamic computer system and use thereof |
| CN106663082A (en) * | 2014-05-19 | 2017-05-10 | 迈克尔哈里森特雷特奥尔巴克信托公司 | Dynamic computer systems and uses thereof |
| US10666735B2 (en) | 2014-05-19 | 2020-05-26 | Auerbach Michael Harrison Tretter | Dynamic computer systems and uses thereof |
| CN107123013A (en) * | 2017-03-01 | 2017-09-01 | 阿里巴巴集团控股有限公司 | Exchange method and device under line based on augmented reality |
| CN107123013B (en) * | 2017-03-01 | 2020-09-01 | 阿里巴巴集团控股有限公司 | Offline interaction method and device based on augmented reality |
| US10997651B2 (en) | 2017-03-01 | 2021-05-04 | Advanced New Technologies Co., Ltd. | Method and apparatus for offline interaction based on augmented reality |
| CN108738036A (en) * | 2017-04-14 | 2018-11-02 | 广州杰赛科技股份有限公司 | The key user's extracting method and system of mobile communication |
| CN108738036B (en) * | 2017-04-14 | 2021-06-18 | 广州杰赛科技股份有限公司 | Method and system for extracting key users of mobile communication |
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