CN1881251A - Wireless Internet advertisement system and method employing wireless application communication protocol to address - Google Patents
Wireless Internet advertisement system and method employing wireless application communication protocol to address Download PDFInfo
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- CN1881251A CN1881251A CNA200610013450XA CN200610013450A CN1881251A CN 1881251 A CN1881251 A CN 1881251A CN A200610013450X A CNA200610013450X A CN A200610013450XA CN 200610013450 A CN200610013450 A CN 200610013450A CN 1881251 A CN1881251 A CN 1881251A
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Abstract
The invention provides the advertisement information diverted on the wireless internet website, selects demanded advertisement of user, to provide or search the advertisement document via the terminal; the advertisement summary information and the terminal provide the advertisement document to the user terminal via communication, and receive the number of other user terminal to provide the advertisement document, to charge the user. And it uses wireless application communication protocol address selection to provide the wireless internet advertisement system.
Description
Technical field
The present invention relates to a kind of wireless Internet ad system and method utilized, more particularly, be a kind of ad system and method for utilizing the wireless Internet of wireless application communication protocol to address, promptly be to connect by wireless Internet to receive the advertisement of selecting among the wireless Internet user, provide or set the reservation transmission immediately, this advertisement provides advertisement at any time when taking place; The promotional literature that provides is provided from the wireless Internet user, and requires promotional literature to be delivered on wireless in addition the terminating machine, again promotional literature is offered other wireless special net user's ad system and method because of the net user.
Background technology
Recently, the service that utilizes mobile communication terminal machine to provide is variform.Provide the system of such service that wireless telecommunication system (WMS:Wireless message System) is arranged, WAP-Push system (WAP-Push), wireless email systems provides infosystem, wireless internet system etc. in real time.These services provide information server (server) kind (if, the mobile communication operator has information server " server " provides information, perhaps adopt other operators' that collect customizing messages specially server " server " situation etc.), provide information time (if, the news that resembles quotations on the stock market is provided at any time or resembles the user situation of required general information etc. is provided), according to wireless Internet whether use (if, information is provided with the short essay communication, perhaps situation about providing etc.) with the special net content form of wireless state, situations such as the mode of handling on the mobile communication terminal machine (if, the data storing that provides on the mobile communication terminal machine is in storer, the user can show the required time, situation about showing immediately when perhaps transmitting data at any time etc.), distinguish than more diversified system architecture of above-mentioned situation and service name (such difference major part is to distinguish according to serving the user).
Representational wireless internet system is the system that information is provided to mobile communication terminal machine by wireless applications software protocol book (WAP:Wireless Application Protoccl), network and mobile resources manager (ME:Mobile Explorer).Be only limited at present in the fields such as amusement, security, recreation, meteorology, dependent Word message is provided, the user is particularly without the mobile communication operator, what can not connect specific WAP (wireless applications software protocol book) content provides the location, tableland, and comparing with wired Internet in this provides also prematurity still of informational function.
WAP push system will utilize note that service (SMS:Short Message Service) is provided in addition, transmit wireless Internet platform address with the personal mobile communication terminal machine, make the terminating machine user directly connect the system of this wireless applications software protocol book (WAP:Wireless Application Protocol) by wireless Internet, WAP push system unrestrictedly transmits purchase order, Target, the data of variforms such as Message provide quotations on the stock market information, news information, individual's luck tendency and biorhythm information, exchange rate information, weather information, Show Biz message, historical information, Email receives information, bank service information etc.
Such service system can not only provide simple information, and the tracking market information can also be provided.The function of (CRM:CustomerRelationship Management) enterprise solution of relevant management of consumer relations such as indivedual customer analyses, advertisement operation.
But, the present information service system that provides, machine-madely provide the dependence service for the mobile communication operator as above-mentioned, relaying advertisement on the wireless Internet is the mobile communication terminal machine user of compensable utilization content, be limited its object, advertiser and client's the factor that non-efficiency is all arranged on both side.
The off-line advertisement is compared therewith, because of having the communication network and the service fee of burden high price, wireless telecommunications digital network Connection Step, complex operating steps on the mobile communication terminating machine and add wireless special net address, the closed of advertisements such as the difficulty in the use, advertiser can't expect advertising results.
Particularly because of the excessive spam (SAM: mean unnecessary internet information of online transmission, or be " junk-email ") bring sizable inconvenience to the user with mobile communication terminal, spam advertisement and mobile communication terminal machine user have no to be concerned with, the time and transmit promotional literature folder, when the machine of office terminal, make troubles therefore for the user.
For this reason, the network system of benchmark (communication network operator's server) right and wrong are dependent, the advantage that makes mobile communication terminal machine is (often under the situation of switch power supply, keep armed state, advantages such as individual machines that have with other people not) maximization, advertiser and client be demand effectively on both side, utilizes wireless Internet exploitation ad system and advertising method.
Summary of the invention
In order to overcome the deficiencies in the prior art, the object of the invention provides the advertising message of shunting on the wireless Internet platform, from the user, select them to be ready to receive the types of adverstising that provide, provide jointly with the interface means with terminating machine immediately, perhaps setting reservation transmits under his situation, search for this promotional literature, this advertisement summary information and terminating machine interface means, the interface means that transmit to user's terminating machine provide this promotional literature with communicating by letter, interface means from the transmission of user's terminating machine, receive and give other user's terminating machine number and promotional literature is provided, the payable service charge of user that reception is provided or is transmitted promotional literature is done settlement process, utilizes WAP site (wireless application communication protocol to address) that wireless Internet ad system and method are provided.
To achieve the above object, the present invention comprises energy with the wireless Internet ad system of wireless application communication protocol to address: the information, testimony of a witness information, the advertisement that store terminating machine information, people transmit the member D/B of information, settlement information and wireless Internet user information; The user receives selection from wireless Internet, promotional literature is transmitting function or download background storage stored function at any time, can store the system that possesses advertisement D/B master data of the interface program that will demonstrate promotional literature, promotional literature, promotional literature diffluent information, promotional literature summary information; By wireless Internet, from wireless Internet user terminating machine information, people's information, testimony of a witness information, receive an above information, and show diffluent information, the promotional literature summary information of accusing file; From the wireless Internet user, receive advertisement, require to transmit the promotional literature signal and provide portion by receiving the advertisement platform; The search back is delivered to the promotional literature transport unit of wireless Internet user terminating machine together with the interface program from the promotional literature that the master data system is selected; Transmit information according to advertisement, wireless Internet user payment procedure expense is handled the settlement process portion of settlement information.
The described advertisement transport unit of ad system of the present invention is the interface program downloaded files that takes notes in detail, whether transmit to other wireless Internet user, receive selection from above-mentioned wireless Internet user, the information that receives the wireless Internet user terminating machine more than the another one from above-mentioned wireless Internet user there transmits again, transmit to above-mentioned wireless Internet user terminating machine with promotional literature summary information, to wireless Internet user display ads file summary information, the interface means are provided, delivering letters requires to transmit signal, and receives the transmission of promotional literature from the promotional literature transport unit.
The described ad system of ad system of the present invention possesses the data receiving part, and the data receiving part is to pass on to the basic document system from above-mentioned interface program to above-mentioned other wireless Internet user terminating machine information or the reception requirement transmission promotional literature signal.
The described interface program of ad system of the present invention is that the wireless Internet user is according to transmitting requirement, provide under the situation of above-mentioned other wireless Internet user terminating machine, with requiring to pass on the wireless Internet user information of above-mentioned promotional literature, on other wireless Internet user terminating machine, show.
The described advertisement platform of the ad system of the present invention portion of providing is the advertisement that receives selection from above-mentioned wireless Internet user there, the reservation of collecting mail requires to transmit the promotional literature signal, above-mentioned member D/B searches this grade promotional literature, will extract the interface program out and promotional literature summary information is passed on to above-mentioned promotional literature transport unit.
In order to achieve the above object, utilize the wireless Internet advertising method of wireless application communication protocol to address to be according to the present invention:
(a) according to fixed benchmark demonstrate promotional literature information, comprise the selection advertisement platform of promotional literature selection approach, the stage that on the wireless Internet user terminating machine that connects, provides by wireless Internet;
(b) receive the promotional literature data and promotional literature transmits invitation signal from wireless Internet user terminating machine, search advertisements file, the stage that the promotional literature and the interface program of search transmitted on wireless Internet user terminating machine;
(c) the wireless Internet user is by the interface program, import the code (more than) of other wireless Internet user terminating machine, the other wireless Internet user terminating machine code of wireless Internet user terminating machine input, this promotional literature summary information, by the service charge payment information of advertisement reading, the interface program is sent to the stage of other wireless Internet user terminating machine;
(d) promotional literature that reception is provided or the wireless Internet user that requires to transmit promotional literature, the settlement process stage of payment procedure expense.
Advertising method of the present invention (b) stage is:
(b1) transmit to selecting promotional literature and input to require to preengage promotional literature from above-mentioned wireless Internet user terminating machine, the stage of promotional literature is deserved in search;
(b2) search this promotional literature, the stage that the summary information and the interface program of promotional literature transmitted on wireless Internet user terminating machine;
(b3) receive the promotional literature signal that requires transmission, the stage of on above-mentioned wireless Internet user terminating machine, transmitting from above-mentioned interface program.
Advertising method of the present invention (c) stage is: the summary information that receives above-mentioned promotional literature, according to the reading advertisement, the commission information of this payment and the personal telecommunication terminal machine user of interface program, carry requirement to transmit the promotional literature signal by the interface program, search for this promotional literature and transmit, settle accounts the settlement process stage of commission to above-mentioned personal telecommunication terminal machine user to the personal telecommunication terminal machine.
The present invention can provide special propagation to interrupt advertisement, perhaps compare the stronger wireless Internet advertisement of closed with the wired Internet advertisement, wireless Internet people from website terminating machine extremely enlarges advertising results with the mobile communication terminal machine that interface means and utilization have advantage such as regular, individual.
In addition, the sublate indiscriminate spam of benchmark of the present invention, by terminating machine interface means, the qualification of giving client's advertisement transmitter improves advertisement target and delimit efficient, provides advertiser and client all to reach satisfied efficiency advertisement on both side.
Description of drawings
Fig. 1 is the calcspar of the internal structure schematic diagram of ad system of the present invention;
Fig. 2 is the picture that ad system of the present invention possesses D/B member's data field;
Fig. 3 is the picture that ad system of the present invention possesses the data field of D/B advertisement;
Fig. 4 is the process flow diagram of advertising method of the present invention;
Fig. 5 is the example of the advertisement selection platform picture that provides of ad system of the present invention;
The process flow diagram of Fig. 6 interface program function that to be ad system of the present invention provide with wireless Internet user terminating machine;
Fig. 7 is the diagram that the reservation that provides of ad system of the present invention transmits the advertisement selection platform;
Fig. 8 is the interface program that ad system of the present invention provides, with the example that shows on wireless Internet user terminating machine of promotional literature summary information of reservation;
Fig. 9 is the interface program that ad system of the present invention provides, and promotional literature summary information is being received picture displayed example on the wireless Internet user terminating machine of passing on advertisement.
Embodiment
With reference to the accompanying drawings 1～3, describe ad system of the present invention in detail.
Fig. 1 is to the internal structure of the wireless Internet ad system (100) that utilizes WAP site, the calcspar of schematic diagram according to the present invention.
Fig. 1 is to be to comprise according to the present invention to the wireless Internet ad system that utilizes WAP site (below call oneself " according to ad system of the present invention ") (100): member D/B (112) and possess advertisement D/B (114) master data system (110), the advertisement platform provides portion (120), promotional literature transport unit (130), data receiving part (140) and settlement process portion (150) constitute.
The ad system according to the present invention (100) is to connect wireless Internet user's terminating machine (300) by wireless Internet (200), here wireless Internet (200) is to possess the network that WAP (WAP:Wireless Application Protocol) server, WAP gateway etc. can drive wired Internet, is managed (perhaps being managed by the mobile communication operator) by common wireless Internet user.In addition, the network management system that the wireless Internet operator possesses is mobile communication switch (MSC:Mobile Switchins Center), base station control device (BSC:Base Station Controller), networking person's signal conditioning package (HLR:home Location Register), short essay message center (SMC:Short Message Center) drives network equipment devices such as (IWF:Inter Working Function).
As above-mentioned, network management system is to possess short essay message center and music communication service, provides to have the communication service transmitting function music CCL communications circular letter service function, the system of the sending of the Internet email and network data/Additional Services functions such as collection of letters function.
Wireless Internet user terminating machine (300) is to possess sending/collect mail and the mobile communication terminal machine of unlabeled data function of wireless data, can be used in mobile phone, PDA (Personal DvigitalAssitant) etc.
The master data system (110) that ad system of the present invention (100) possesses is record/modification/deletion/data, provide the input-output unit system of the invitation control data of portion (120), promotional literature transport unit (1 30) and settlement process portion (150) according to the advertisement platform, and possess member D/B (112) and advertisement D/B (114).
Fig. 2 is an exemplary plot, and the wireless Internet ad system (100) that utilizes WAP site according to the present invention is the picture in the data field that possesses of member D/B (112).
According to Fig. 2, member D/B (112) stores terminating machine information such as wireless Internet users' such as the name comprise the wireless Internet user, identification card number, age, residence, occupation people's information and terminating machine kind, terminating machine code.In addition, press wireless Internet user's classification, the kind of advertisement, advertisement classification reading number of times (that is, meaning download time), the promotional literature that is downloaded, be sent to other wireless Internet user's situation, the information and the advertisement that comprise conveyer transmit number of times, transmit information and advertisement transmission information category by advertisement, the settlement information of clearing and record wireless Internet user payment procedure expense.
Here, the wireless Internet user, by the interface program that provides with oneself terminating machine, the people around's that oneself is known terminating machine information is sent to according to ad system of the present invention (100), can require to transmit the promotional literature that is provided that oneself receives, also be recoverable to the payment procedure expense that clearing are for this reason appended.By such transmitting function, guiding provides the target advertisement that is more suitable for than ad system of the present invention (100).
Fig. 3 is an exemplary plot, utilizes the advertisement D/B (114) of the wireless Internet ad system (100) of WAP site to possess the picture in data field according to the present invention.
According to Fig. 3, member D/B (114) stores interface program, promotional literature, promotional literature summary information and promotional literature realm information, controls the input and output of each data.
Here, promotional literature is meant the data file of the broad sense of the technical information that comprises product information, relevant product and product advertising information, except that the advertising results information of product, also provides the useful information content to wireless internet terminal machine user.
The promotional literature realm information is that being suitable for benchmark such as enterprise's kind and product categories is the member people's of strategy information, the promotional literature classified information (if, marketing working women about 20 years old, preference fellmonger's product, this product advertising file etc.), give code for each promotional literature classification and can keep a record product scope, the characteristic information of the present promotional literature object of promotional literature summary information table.In addition, promotional literature summary information shows on network, under the situation of reservation advertisement or reception and registration advertisement, from wireless Internet user terminating machine (300), demonstrates the product information of inquiry payment procedure charge information.
The program that is stored in advertisement D/B (114) interface is to be sent on wireless Internet user's the terminating machine, fulfil terminating machine program according to ad system of the present invention (100) and wireless telecommunications, from the wireless Internet user, receive and select promotional literature transmitting function or download back memory function at any time, possess the basic function that demonstrates again.That is, the program of interface is to transmit under the situation of promotional literature with wireless Internet user's terminating machine (300), whether reads as above-mentioned promotional literature, does not receive selection from the wireless Internet user, or directly promotional literature is shown.But under the situation that promotional literature summary information transmits, when promotional literature summary information and advertisement reading, the service charge of this payment is shown, and whether the reading of reception selection promotional literature, sends to data receiving part (140) and require to transmit the promotional literature signal.Promotional literature transport unit (130) transmits promotional literature, and the interface program accepts to select above-mentioned merit section, display ads file again.
In addition, whether the interface program is accepted the instruction download from the wireless Internet user promotional literature will be sent to other wireless Internet user terminating machine (300), from the wireless Internet user, receive the more than one other wireless Internet user terminating machine information of input, be sent to data receiving part (140).The interface program is to fulfil above-mentioned functions with being sent to other wireless Internet user terminating machine (300) with promotional literature summary information, carries out the contiguity of promotional literature.That is: the interface program provides inquiry, the promotional literature that is downloaded, and means are expressed in the choosing of the query note of payment procedure expense when whether being sent to the transmission of other wireless Internet user terminating machine and promotional literature.The wireless Internet user operates the selection approach input command, and the interface program receives information from the wireless Internet user terminating machine that the wireless Internet user transmits more than the another one, transmits to data receiving part (140).
The interface program is the keyboard of wireless Internet user operating terminal machine, select command and input.
By the function of promotional literature, the interface program that transmits together with promotional literature summary information is to inviting user's display message of transmitting promotional literature (if, the code of wireless internet terminal machine, perhaps user's name etc.).This is the wireless Internet user who receives promotional literature, can distinguish promotional literature and other transmission data (as: rubbish mailbox data) that will transmit.
Then, the reservation that advertisement provides portion (120) go up to connect transmit promotional literature with wireless Internet user's terminating machine under the situation that promotional literature summary information transmits, perhaps according to transmitting requirement, with other wireless Internet user's terminating machine under the situation that promotional literature summary information transmits, wireless Internet user terminating machine is interface program ICONization when being in talking state or powered-down state, after this wireless Internet user promotional literature of can reading.
The advertisement platform provide portion (120) be by wireless Internet from wireless Internet user terminating machine information, people's information, authentication information, receive the above information of input another one, convey to member D/B (112), and demonstrate promotional literature classified information, promotional literature summary information, and offer the wireless Internet user.
The advertisement platform provides portion (120) to receive selecteed advertisement there from the wireless Internet user to send promotional literature transmission requirement or send the signal that reservation requires the transmission promotional literature.Here the advertisement platform provides portion (120) to send the signal that reservation requires to transmit promotional literature, and promotional literature transport unit (130) is with promotional literature and interface program, and transmit (300) on wireless Internet user terminating machine; Otherwise, the signal that the advertisement platform provides portion (120) input reservation to require to transmit promotional literature, promotional literature transport unit (130) (300) transmission on wireless Internet user terminating machine with promotional literature summary information and interface program.
It is the system that carries out the function of WAP site server that the advertisement platform provides portion (120), and being expected to possess with network management has other WAP gateway, the webserver, WAP site, WAP proxy server etc.
Basic document system (110) is the advertisement that this reservation requires to transmit promotional literature, according to wireless Internet user reservation, transmits message area to the advertisement of member D/B (110) and keeps a record.
As above-mentioned, promotional literature transport unit (130) is the promotional literature of selecting from basic document system (110) search, with with the interface program, transmit to wireless Internet user terminating machine (300), perhaps search for this promotional literature summary information and interface program, transmit to wireless Internet user terminating machine (300) from basic document system (110).
Data receiving part (140) is to receive more than one other wireless Internet user terminating machine information from the interface program, and the basic document system that perhaps requires to transmit the promotional literature signal is passed on.
According to ad system of the present invention (100), should comprise data receiving part (140) promotional literature transport unit (130), various signals and data are sent/are collected mail in processing, wireless Internet user terminating machine (300) is possessed send the breath of collecting mail, time/the modulation regulator of cycle serve system, control interests system, RF (Radio Frequency) interface.
Settlement process portion (150) transmits information according to advertisement, to the settlement processing system of the payable service charge of wireless Internet user.For example, member D/B (112) constructs the hypothesis account in the settlement information record field that generates by wireless Internet user classification, settlement process portion during certain in, receive other wireless Internets user quantity of passing on promotional literature kind, reading number of times, the promotional literature of wireless Internet user reading.Complying with the promotional literature and the reading number of times of other wireless Internets user reading, rely on one of them above benchmark in the reading number of times, receive on the payable service charge of the wireless Internet user hypothesis account that provides promotional literature or requirement to transmit promotional literature and do settlement process.
With reference to the accompanying drawings 4～9, describe advertising method of the present invention in detail.
Fig. 4 is to the process flow diagram of the wireless Internet advertising method that utilizes WAP site according to the present invention.
At first, it is that wireless Internet user terminating machine (300) will provide demonstration by the wireless Internet connection that the advertisement platform provides portion (120), by the promotional literature of benchmark that sex, age categories, region classification, terminating machine classification etc. are decided classification.The advertisement selection platform that transmits with terminating machine provides the selection approach of promotional literature, receives the select command (S100) of input.
Fig. 5 is the advertisement selection platform picture that the wireless Internet ad system (100) that utilizes WAP site is provided according to the present invention.
Fig. 6 be according to the present invention to utilizing the wireless Internet ad system (100) of WAP site, the process flow diagram of illustrated interface journey figure function is provided with wireless Internet user terminating machine (300).
The advertisement platform provides portion (120) to receive promotional literature to select data and require to transmit promotional literature signal (S105) from wireless Internet user terminating machine (300), basic document system (110) receives this this grade of signal search promotional literature, allows promotional literature transport unit (130) be sent to wireless Internet user terminating machine (300) promotional literature and the interface program of searching for.If interface program and promotional literature transmit (S200) together, from the wireless Internet user, receive to select, provide demonstrations " show in real time " function and " store in the reservoir to reach and after this check " function (S205, S210, S215).Then, the interface program be provide in the following description " reception and registration promotional literature " function (S220, S225).
But, wireless Internet user terminating machine (300) transmits the advertisement selection data together and requires to transmit promotional literature signal (S115) by the advertisement selection platform, can provide promotional literature (S120) as above-mentioned, and delimitation reservation advertisement D/B (114) (here wireless Internet user terminating machine (300) only transmits promotional literature and selects data and promotional literature reservation requirement transmission signal, can not directly provide promotional literature under such situation) (S 125).
Fig. 7 is the diagram that the reservation that the wireless Internet ad system (100) that utilizes WAP site provided according to the present invention transmits the advertisement selection platform.
After this, advertisement D/B (114) is that search belongs to the delimitation subscription information, and summary information and interface program with this advertisement are sent to wireless Internet user terminating machine (300) (S130) by promotional literature transport unit (130).
The interface program of promotional literature summary information and transmission is sent to wireless Internet user terminating machine (300), demonstrates promotional literature summary information, and selection approach (S230) is provided.The wireless Internet user is by selection approach, and input requires to transmit the order (S235) of promotional literature, and the signal that the interface program will require to transmit promotional literature sends to ad system of the present invention (100) (S240).Receive the ad system of the present invention (100) that require to transmit the promotional literature signal, transmit (S135) (S245) to wireless Internet user terminating machine (300) after searching for this advertisement.
Fig. 8 is the interface program that illustration the present invention provides the wireless Internet ad system (100) that utilizes WAP site, the promotional literature summary information of reservation is gone up at wireless Internet user terminating machine (300) show.
But, under the non-reading order or the situation of inoperation selection approach within a certain period of time of wireless Internet user by the selection approach input file, to not provide promotional literature according to ad system of the present invention (100), the device program that breaks contacts (S235), interface program promotional literature (S245) receives " directly checking " function and " store and after this check " function (S205) from the wireless Internet user, the promotional literature of show collecting mail again (S210, S215).
Then, the interface program will provide selection approach, the user whether promotional literature that is provided conveys to other wireless Internet (also provides demonstration simultaneously, the service charge that should pay during reception and registration), receive select command (S220) from the wireless Internet user, require to transmit under the situation of accusing file the wireless Internet user, the above wireless Internet user terminating machine code of input another one is delivered letters data receiving part (140) (S225) with other wireless Internet user terminating machine code.
Data receiving part (140) receives the code (S140) of no the Internet user's terminating machine in addition, promotional literature transport unit (130) is searched for from basic document system (100), the summary information of this promotional literature is look at the information and the interface program of payment procedure expense by advertisement, is sent on the other wireless Internet user terminating machine (300) (S145).
Fig. 9 is the interface program that the present invention provides the wireless Internet ad system (100) that utilizes WAP site, and promotional literature summary information is gone up picture displayed at the wireless Internet user terminating machine (300) that receives the reception and registration advertisement.
The wireless Internet user receives the function of promotional literature summary information according to advertisement reading payment procedure charge information and interface program, can receive or pass on promotional literature equally.
Settlement process portion (150) handles the service charge that clearing receive or the wireless Internet user of reception and registration promotional literature should pay.(S150)。
Above-mentioned is explanation to the example that is expected to implement of the present invention; be not that design of the present invention and scope are limited; under the prerequisite that does not break away from design philosophy of the present invention; common engineering technical personnel make technical scheme of the present invention in this area various distortion and improvement all should fall into protection scope of the present invention.
Claims (8)
1. an ad system that utilizes the wireless Internet of wireless application communication protocol to address is characterized in that, comprising:
Can store the member D/B that the information, testimony of a witness information, the advertisement that comprise terminating machine information, people transmit the wireless Internet user information of information and settlement information;
From wireless Internet user promotional literature transmitting function or download the back and receive and select memory function in the reservoir at any time, the interface program that promotional literature is shown again can store the basic document system that possesses advertisement D/B of promotional literature, promotional literature classified information, promotional literature summary information;
Pass through wireless Internet, from above-mentioned wireless Internet user terminating machine information, people's information, testimony of a witness information, after receiving one of them above information of input, display ads document classification information, promotional literature summary information, from above-mentioned wireless Internet user, receive and select advertisement, and accept to require the advertisement platform of transmission promotional literature signal that portion is provided;
From above-mentioned basic document system, search for selecteed promotional literature, the promotional literature transport unit in the interface system is transferred to wireless Internet user terminating machine;
Transmit information according to advertisement, the payable service charge of wireless Internet user that takes notes in detail comprises the settlement process portion that handles with the settlement information that takes notes in detail.
2. ad system according to claim 1, it is characterized in that, described advertisement transport unit is the interface program downloaded files that takes notes in detail, whether transmit to other wireless Internet user, receive selection from above-mentioned wireless Internet user, the information that receives the wireless Internet user terminating machine more than the another one from above-mentioned wireless Internet user there transmits again, transmit to above-mentioned wireless Internet user terminating machine with promotional literature summary information, to wireless Internet user display ads file summary information, the interface means are provided, delivering letters requires to transmit signal, and receives the transmission of promotional literature from the promotional literature transport unit.
3. ad system according to claim 2, it is characterized in that, described ad system possesses the data receiving part, and the data receiving part is to pass on to the basic document system from above-mentioned interface program to above-mentioned other wireless Internet user terminating machine information or the reception requirement transmission promotional literature signal.
4. ad system according to claim 2, it is characterized in that, described interface program is that the wireless Internet user is according to transmitting requirement, provide under the situation of above-mentioned other wireless Internet user terminating machine, with requiring to pass on the wireless Internet user information of above-mentioned promotional literature, on other wireless Internet user terminating machine, show.
5. ad system according to claim 2, it is characterized in that, the described advertisement platform portion of providing is the advertisement that receives selection from above-mentioned wireless Internet user there, the reservation of collecting mail requires to transmit the promotional literature signal, above-mentioned member D/B searches this grade promotional literature, will extract the interface program out and promotional literature summary information is passed on to above-mentioned promotional literature transport unit.
6. an advertising method that utilizes the wireless Internet of wireless application communication protocol to address is characterized in that, comprising:
(a) according to deciding benchmark, show the advertising message of classification, comprise the advertisement selection platform of selection approach, the stage that on the wireless Internet user terminating machine that connects by the advertisement wireless Internet, provides with promotional literature;
(b) the transmission promotional literature is selected data and is required to transmit the promotional literature signal from above-mentioned wireless Internet user terminating machine, search for this grade promotional literature, the stage that the promotional literature searched for and interface program are transmitted on above-mentioned wireless Internet user terminating machine;
(c) above-mentioned wireless Internet user is by above-mentioned interface program, the above wireless Internet user terminating machine code of transmission another one, the other wireless Internet user terminating machine code output that above-mentioned wireless Internet user terminating machine will be imported, this grade promotional literature summary information transmits the stage on other wireless Internet user terminating machine according to reading advertisement payment procedure charge information and interface program;
(d) provide settlement process stage of the wireless Internet user accounting procedure expense that above-mentioned promotional literature or requirement pass on promotional literature to reception.
7. advertising method according to claim 6 is characterized in that, above-mentioned (b) stage is:
(b1) transmit to selecting promotional literature and input to require to preengage promotional literature from above-mentioned wireless Internet user terminating machine, the stage of promotional literature is deserved in search;
(b2) search this promotional literature, the stage that the summary information and the interface program of promotional literature transmitted on wireless Internet user terminating machine;
(b3) receive the promotional literature signal that requires transmission, the stage of on above-mentioned wireless Internet user terminating machine, transmitting from above-mentioned interface program.
8. advertising method according to claim 6, it is characterized in that, above-mentioned (c) stage is: the summary information that receives above-mentioned promotional literature, according to the reading advertisement, the commission information of this payment and the personal telecommunication terminal machine user of interface program, carry requirement to transmit the promotional literature signal by the interface program, search for this promotional literature and transmit, settle accounts the settlement process stage of commission to above-mentioned personal telecommunication terminal machine user to the personal telecommunication terminal machine.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA200610013450XA CN1881251A (en) | 2006-04-11 | 2006-04-11 | Wireless Internet advertisement system and method employing wireless application communication protocol to address |
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| CNA200610013450XA CN1881251A (en) | 2006-04-11 | 2006-04-11 | Wireless Internet advertisement system and method employing wireless application communication protocol to address |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101960477A (en) * | 2008-02-28 | 2011-01-26 | 微软公司 | Community based targeted advertising |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101960477A (en) * | 2008-02-28 | 2011-01-26 | 微软公司 | Community based targeted advertising |
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