CN1426008A - Method for transmitting network advertisement - Google Patents
Method for transmitting network advertisement Download PDFInfo
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- CN1426008A CN1426008A CN 01142639 CN01142639A CN1426008A CN 1426008 A CN1426008 A CN 1426008A CN 01142639 CN01142639 CN 01142639 CN 01142639 A CN01142639 A CN 01142639A CN 1426008 A CN1426008 A CN 1426008A
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- web advertisement
- packet
- client computer
- network equipment
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Abstract
Network advertisement is transmitted via a kind of network equipment set between the web site server and the client computer. The web page content data package from the web site server is transmitted to client computer via the network equipment and the network equipment takes charge of transmitting network advertisement to client computer. That is, the network advertisement maker is separated from the advertisement releaser.
Description
Affiliated technical field
The present invention relates to a kind ofly send the method for the web advertisement, especially relate to the method that a kind of homepage data that will comprise the web advertisement by the Internet send to client computer by the Internet.
Background technology
Though Website server mainly is used for storing and sending homepage content, now, Website server also is used for sending a large amount of web advertisements.At present, the sending method of the known web advertisement is: interconnect by the Internet between Website server and the client computer, the website making person joins the web advertisement among the homepage earlier when making homepage, the homepage issuing that will comprise the web advertisement then is to Website server, at last, the homepage data that the Website server transmission comprises the web advertisement are the principal sheet advertisement method of 01101640.X to client computer as application number.In said method, because the web advertisement must send by Website server, thereby the owner of the making of web advertisement issue person that also is limited by the website making and website, divide the work between the making publisher of be unfavorable for the website making person and the web advertisement; In addition, constant at homepage content, and the web advertisement need be done necessary modifications to the homepage file when upgrading, because edit-modify homepage file needs the time, so web advertisement difficulty relatively when needs are changed fast.
Summary of the invention
Must be in order to overcome the web advertisement by the deficiency of Website server transmission, the present invention proposes a kind of method, and this method can not only allow the web advertisement not need just can send through Website server, and can improve the speed of changing the web advertisement.
The technical solution adopted for the present invention to solve the technical problems is: send the web advertisement by a kind of network equipment, this network equipment is placed between Website server and the client computer, homepage content packet from Website server passes through this network equipment earlier, send to client computer then, this network equipment then is responsible for the web advertisement is sent to client computer, this network equipment transmits by physical layer protocol (PHY), coding and decoding and synchronous, by MAC layer (MAC) construction data frame, this network equipment includes storage unit and network processing unit, storage unit is used for depositing the web advertisement, network processing unit then is used for sending the web advertisement, specifically, network processing unit at first receives the packet from Website server, analyze its packet then, if this packet is not the homepage content packet, then directly send, if homepage content packet, then in this packet, search flag data, if do not find satisfactory flag data, then directly send, as find satisfactory flag data, then this packet is made amendment, the front or rear insertion web advertisement in flag data, amended packet is ranked, and then send, the packet that sends arrives client computer at last.Therefore,, send in the homepage data of client computer and comprised the web advertisement, reached the purpose that can not send the web advertisement equally by Website server by the processing of this network equipment.Because network processing unit is to be used for handle packet specially, and is very strong to the processing power of packet, substantially exceed the package processing capability of Website server, therefore can not form bottleneck, on the contrary, compare Website server, can improve the transmission speed of the web advertisement greatly.Simultaneously,, do not need the homepage file is edited, just can send the new web advertisement, saved the homepage edit session, thereby can improve the speed of changing the web advertisement easily to client computer as long as the web advertisement in the storage unit is upgraded.
The invention has the beneficial effects as follows, a kind of optionally new web advertisement send mode is provided, when dividing the work between the wright of promotion website and the making publisher of the web advertisement, improved the dirigibility and the replacing speed that send the web advertisement.
Description of drawings
The present invention is further described below in conjunction with accompanying drawing and preferred embodiment.
Fig. 1 is that the web advertisement of the present invention sends schematic diagram.
Fig. 2 is that the web advertisement of the present invention sends processing flow chart.
Embodiment
In Fig. 1, homepage content (4) at first is published in the Website server (1), send to the network equipment (2) from Website server (1) then, secondly the web advertisement (5) writes the network equipment (2), write specifically in the storage unit of the network equipment (2), the web advertisement (5) and homepage content (4) send to client computer (3) by the network equipment (2) together then, homepage content (4) has added the web advertisement (5) that is kept in the storage unit after handling through the network processing unit in the network equipment (2) specifically, thereby send in the homepage data of client computer (3) and comprised the web advertisement (5), thereby realize sending the purpose of the web advertisement (5).Therefore the present invention can accomplish the web advertisement (5) and homepage content (4) are separately sent, wherein homepage content (4) is sent by Website server, the web advertisement (5) is sent by the network equipment, and the making of the web advertisement (5) and issue and website making person can have the clear and definite boundary and the division of labor.In addition, when the new web advertisement (5) is write the network equipment (2), and homepage content (4) is not made an amendment, the network equipment (2) sends to client computer (3) with the homepage content (4) that does not have to revise, the web advertisement (5) obtains to upgrade immediately, saved the homepage edit session, the storage unit of the network equipment (2) can be upgraded fast and write simultaneously, thereby has improved the speed of the renewal web advertisement (5).
How the expression network equipment sends the web advertisement in Fig. 2, at first the network processing unit in the network equipment receives packet (101) from Website server by Physical layer and MAC layer, because the Internet is based on the IP agreement, so the packet that the network equipment is received is an IP packet, then network processing unit is analyzed (102) according to the data packet format of relevant IP agreement (RFC791 and RFC1812 and RFC1945 etc.) definition, determining it is under the prerequisite of TCP bag, relatively whether tcp port equals 0 * 80, see just whether HTTP wraps (103) to this packet, if not, then this packet is directly sent (109), send to client computer, in this preferred embodiment, our hypothesis is only carried out the primary network advertisement to a homepage and is inserted, because, have only in the homepage one＜/HTML flag data, this flag data is represented the end of homepage file, we only insert the web advertisement before the homepage end of file, if therefore this bag is the HTTP bag, in this bag, search again＜/HTML〉flag data (104), see whether can find＜/HTML〉flag data (105), if do not have, we do not insert the web advertisement in this bag, then directly this packet is directly sent (109), send to client computer, if find＜/HTML〉flag data, then from storage unit, read in the web advertisement,＜/HTML before the flag data (also can be close to thereafter) insert web advertisement data (106) in this IP packet, data have been increased owing to insert, need be to the IP length of data package, modifications such as verification, surpass maximum IP packet length if revise the back packet length, also need the IP packet is carried out segmentation, promptly be divided into two bags (107), amended packet is put into transmit queue rank (108), last network processing unit sends bag (109), sends to client computer.
Claims (2)
1. method that sends the web advertisement, it is characterized in that: send the web advertisement by a kind of network equipment, this network equipment is placed between Website server and the client computer, this network equipment then is responsible for the web advertisement is sent to client computer, this network equipment includes storage unit and network processing unit, storage unit is used for depositing the web advertisement, network processing unit then is used for sending the web advertisement, network processing unit at first receives the packet from Website server, analyze its packet then,, then directly send if this packet is not the homepage content packet, if homepage content packet, then in this packet, search flag data,, then directly send if do not find satisfactory flag data, as find satisfactory flag data, then this packet is made amendment, at the front or rear insertion web advertisement of flag data, amended packet is ranked, and then send, the packet that sends arrives client computer at last.
2. the method for the transmission web advertisement according to claim 1 is characterized in that: as long as the web advertisement in the storage unit is upgraded, do not need the homepage file is edited, just can send the new web advertisement to client computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 01142639 CN1426008A (en) | 2001-12-13 | 2001-12-13 | Method for transmitting network advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 01142639 CN1426008A (en) | 2001-12-13 | 2001-12-13 | Method for transmitting network advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1426008A true CN1426008A (en) | 2003-06-25 |
Family
ID=4676871
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 01142639 Pending CN1426008A (en) | 2001-12-13 | 2001-12-13 | Method for transmitting network advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1426008A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100370727C (en) * | 2005-09-20 | 2008-02-20 | 华为技术有限公司 | Method and system for transmitting and processing advertisement in internetwork |
| WO2010017656A1 (en) * | 2008-08-12 | 2010-02-18 | Telefonaktiebolaget L M Ericsson (Publ) | Fast content switching in a communication system |
| CN101179599B (en) * | 2007-12-11 | 2011-05-11 | 北大方正集团有限公司 | System of accelerating request electronic document and method thereof |
| CN101668194B (en) * | 2008-09-05 | 2011-05-11 | 中兴通讯股份有限公司 | Method and device for inserting and playing advertisement based on content fragmentation |
| CN103177381A (en) * | 2006-05-10 | 2013-06-26 | 泰·威廉·加布里埃尔 | System of customizing and presenting internet content to associate advertising therewith |
-
2001
- 2001-12-13 CN CN 01142639 patent/CN1426008A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100370727C (en) * | 2005-09-20 | 2008-02-20 | 华为技术有限公司 | Method and system for transmitting and processing advertisement in internetwork |
| CN103177381A (en) * | 2006-05-10 | 2013-06-26 | 泰·威廉·加布里埃尔 | System of customizing and presenting internet content to associate advertising therewith |
| CN103177381B (en) * | 2006-05-10 | 2016-08-03 | 泰·威廉·加布里埃尔 | Customization and present internet content so that advertisement system associated there |
| CN101179599B (en) * | 2007-12-11 | 2011-05-11 | 北大方正集团有限公司 | System of accelerating request electronic document and method thereof |
| WO2010017656A1 (en) * | 2008-08-12 | 2010-02-18 | Telefonaktiebolaget L M Ericsson (Publ) | Fast content switching in a communication system |
| CN101668194B (en) * | 2008-09-05 | 2011-05-11 | 中兴通讯股份有限公司 | Method and device for inserting and playing advertisement based on content fragmentation |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |