CN1399759A - Category buttons on interactive paper - Google Patents

Category buttons on interactive paper Download PDF

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Publication number
CN1399759A
CN1399759A CN00816207A CN00816207A CN1399759A CN 1399759 A CN1399759 A CN 1399759A CN 00816207 A CN00816207 A CN 00816207A CN 00816207 A CN00816207 A CN 00816207A CN 1399759 A CN1399759 A CN 1399759A
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Prior art keywords
information
user
party
pct
printed media
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Granted
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CN00816207A
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CN1312608C (en
Inventor
卡·西尔弗布鲁克
保罗·拉普斯顿
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Silverbrook Research Pty Ltd
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Silverbrook Research Pty Ltd
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Priority claimed from AUPQ3632A external-priority patent/AUPQ363299A0/en
Priority claimed from AUPQ4483A external-priority patent/AUPQ448399A0/en
Priority claimed from AUPQ4912A external-priority patent/AUPQ491299A0/en
Application filed by Silverbrook Research Pty Ltd filed Critical Silverbrook Research Pty Ltd
Publication of CN1399759A publication Critical patent/CN1399759A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V30/00Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
    • G06V30/10Character recognition
    • G06V30/22Character recognition characterised by the type of writing
    • G06V30/224Character recognition characterised by the type of writing of printed characters having additional code marks or containing code marks
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation; Time management
    • G06Q10/101Collaborative creation, e.g. joint development of products or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201Dedicated interfaces to print systems
    • G06F3/1202Dedicated interfaces to print systems specifically adapted to achieve a particular effect
    • G06F3/1203Improving or facilitating administration, e.g. print management
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201Dedicated interfaces to print systems
    • G06F3/1223Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237Print job management
    • G06F3/1268Job submission, e.g. submitting print job order or request not the print data itself
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201Dedicated interfaces to print systems
    • G06F3/1278Dedicated interfaces to print systems specifically adapted to adopt a particular infrastructure
    • G06F3/1285Remote printer device, e.g. being remote from client or server

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
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  • Marketing (AREA)
  • Human Resources & Organizations (AREA)
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  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Multimedia (AREA)
  • Accessory Devices And Overall Control Thereof (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides a system for providing printed information to a user that is obtained from a data base of a first party, the system including: a user printer module for interfacing the user with the data base, the module being responsive to the user requesting first information from the data base for obtaining the first information and generating a first printed media that displays to the user the first information together with second information; identifier means for applying an identifier to the first printed media such that designation of the second information by the user corresponds to a designation of the identifier and results in the generation of a second printed media that displays to the user third information; and account means for applying a financial debit from the first party against a second party from whom the third information is derived.

Description

Category buttons on the interactive paper
Technical field
The present invention relates generally to be used for carrying out the system of interactive effect with computer system, device, equipment and method, and more particularly, relate to a System and method for that is used for providing the information that is printed to a user.
Main exploitation purpose of the present invention is to allow a large amount of distributed users to carry out the interactive mode effect by print file data and optical sensor and the network information, obtains needed printed interactive documentation by the express network color printer thus.Though will make with reference to this here and be used for describing in large quantities the present invention, it should be understood that the present invention is not limited to the application in this field.
Common unexamined patent application
In the patented claim of common pending trial the whole bag of tricks related to the present invention is disclosed below, system and device, the patented claim of these common pending trials is that applicant of the present invention or assignee and the present patent application are applied for simultaneously: PCT/AU00/01273, PCT/AU00/01279, PCT/AU00/0128, PCT/AU00/01282, PCT/AU00/01276, PCT/AU00/01280, PCT/AU00/01274, PCT/AU00/01289, PCT/AU00/01275, PCT/AU00/01277, PCT/AU00/01286, PCT/AU00/01281, PCT/AU00/01278, PCT/AU00/01287, PCT/AU00/01285, PCT/AU00/01284 and PCT/AU00/01283.
The disclosure of the patented claim of these common pending trials is used as cross reference here.
In the patented claim of common pending trial the whole bag of tricks related to the present invention is disclosed below, system and device, the patented claim of these common pending trials is that applicant of the present invention or assignee applied on September 15th, 2000: PCT/AU00/01108, PCT/AU00/01110 and PCT/AU00/01111.The disclosure of the patented claim of these common pending trials is used as cross reference here.
In the patented claim of common pending trial the whole bag of tricks related to the present invention is disclosed below, system and device, the patented claim of these common pending trials is that applicant of the present invention or assignee applied on June 30th, 2000: PCT/AU00/00762, PCT/AU00/00763, PCT/AU00/00761, PCT/AU00/00760, PCT/AU00/00759, PCT/AU00/00758, PCT/AU00/00764, PCT/AU00/00765, PCT/AU00/00766, PCT/AU00/00767, PCT/AU00/00768, PCT/AU00/00773, PCT/AU00/00774, PCT/AU00/00775, PCT/AU00/00776, PCT/AU00/00777, PCT/AU00/00770, PCT/AU00/00769, PCT/AU00/00771, PCT/AU00/00772, PCT/AU00/00754, PCT/AU00/00755, PCT/AU00/00756 and PCT/AU00/00757.The disclosure of the patented claim of these common pending trials is used as cross reference here.
In the patented claim of common pending trial the whole bag of tricks related to the present invention is disclosed below, system and device, the patented claim of these common pending trials is that applicant of the present invention or assignee applied on May 24th, 2000: PCT/AU00/00518, PCT/AU00/00519, PCT/AU00/00520, PCT/AU00/00521, PCT/AU00/00522, PCT/AU00/00523, PCT/AU00/00524, PCT/AU00/00525, PCT/AU00/00526, PCT/AU00/00527, PCT/AU00/00528, PCT/AU00/00529, PCT/AU00/00530, PCT/AU00/00531, PCT/AU00/00532, PCT/AU00/00533, PCT/AU00/00534, PCT/AU00/00535, PCT/AU00/00536, PCT/AU00/00537, PCT/AU00/00538, PCT/AU00/00539, PCT/AU00/00540, PCT/AU00/00541, PCT/AU00/00542, PCT/AU00/00543, PCT/AU00/00544, PCT/AU00/00545, PCT/AU00/00547, PCT/AU00/00546, PCT/AU00/00554, PCT/AU00/00556, PCT/AU00/00557, PCT/AU00/00558, PCT/AU00/00559, PCT/AU00/00560, PCT/AU00/00561, PCT/AU00/00562, PCT/AU00/00563, PCT/AU00/00564, PCT/AU00/00565, PCT/AU00/00566, PCT/AU00/00567, PCT/AU00/00568, PCT/AU00/00569, PCT/AU00/00570, PCT/AU00/00571, PCT/AU00/00572, PCT/AU00/00573, PCT/AU00/00574, PCT/AU00/00575, PCT/AU00/00576, PCT/AU00/00577, PCT/AU00/00578, PCT/AU00/00579, PCT/AU00/00581, PCT/AU00/00580, PCT/AU00/00582, PCT/AU00/00587, PCT/AU00/00588, PCT/AU00/00589, PCT/AU00/00583, PCT/AU00/00593, PCT/AU00/00590, PCT/AU00/00591, PCT/AU00/00592, PCT/AU00/00594, PCT/AU00/00595, PCT/AU00/00596, PCT/AU00/00597, PCT/AU00/00598, PCT/AU00/00516 and PCT/AU00/00517, and PCT/AU00/00511.
The disclosure of the patented claim of these common pending trials is used as cross reference here.
Background technology
Paper is widely used in showing and recorded information.Compare with being displayed on the information on the computer screen, the easier quilt of the information that is printed is read.With compare with mouse input by a computer keyboard, hand is drawn and is hand-writtenly provided abundanter expressing information.In addition, paper does not use battery, and can read under the bright lamplight very much, more can bear the coffee that has spilt, and can be of portable form and disposable.
Compare with traditional publication based on paper, online publication has many good qualities.From a consumer's angle, can obtain information as required, can fetch by the supertext chain and carry out information navigation, search information and automatically information is carried out personalisation process.
From the angle of this publisher, eliminated the expense of printing and physical distribution, and this publication more attractive concerning the advertiser that pays for advertisement, because it can navigate to special population statistics group and can be linked to the product website.
Online publication also has shortcoming.Computer screen is than paper difference.If a quality and a magazine page is identical in quality, a SVGA computer screen only can show about 1/5th of magazine information.In addition, all there are the problem of brightness and contrast in CRT and LCD, especially when surround lighting is more intense, and the ink on paper be reflection rather than emission, under surround lighting, can very brightly also very strong contrast can be arranged.
Summary of the invention
An object of the present invention is, at least in a preferred embodiment, overcome or improve in these shortcomings of prior art one or more basically, a useful substitute technology perhaps is provided at least.
According to a first aspect of the present invention, a system is provided, be used for providing the type information that obtains from a database of a first party to a user, this system comprises:
User's printer module, be used to make this user and database to carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
Identifier means is used for applying an identifier to first printed media so that this user to the appointment of second information corresponding to appointment to identifier, and cause producing one second printed media that shows the 3rd information to this user; With
The account number device is used for deducting a financial volume from a second party that obtains the 3rd information from it, to pay to first party.
Preferably, this to deduct the fee be a predetermined periodic expense.
In addition preferably, this system comprises and is used for this module is responded, with the decision quantity Calculation device that deducts the fee.More preferably, this calculation element specifies the number of times of second information to respond to this user.Even more preferably, this module is offered this user by a third party, and this calculation element determines to pay the expense of deducting in third-party, from first party and second party one or two.
In a preferred form, first party is an online publisher, and first database comprises on-line publishing.More preferably, the first information is the content of on-line publishing, and second information is the text or the image device of a general category buttons.Even more preferably, second party is an advertiser, and the 3rd information is this gray peculiar market information.
Preferably, this advertiser is provided to carry out the goods of online sale and/or a businessman of service.More preferably, this calculation element responds to the user who buys these goods and/or service, to determine to pay the quantity of expense first party, that should deduct from second party.
In a preferred form, second information comprises a plurality of general category buttons, and these category buttons are relevant with corresponding a plurality of sides of corresponding second party.
According to a second aspect of the present invention, a system is provided, be used for providing the type information that obtains from a database of a first party to a user, this system comprises:
User's printer module, be used to make this user and database to carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
An application devices is used for applying an identifier to first printed media, so that second information of this user's appointment can be corresponding with the appointment of identifier, and causes producing one second printed media that shows the 3rd information to this user; With
An account number server is used for deducting a financial volume from a second party that obtains the 3rd information from it, to pay to first party.
According to a third aspect of the present invention, a method is provided, be used for providing the type information that obtains from a database of a first party to a user, this method comprises step:
Make this user and database carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
Apply an identifier to first printed media,, and cause producing one second printed media that shows the 3rd information to this user so that second information of this user's appointment can be corresponding with the appointment of identifier; With
Deduct a financial volume from a second party that obtains the 3rd information from it, to pay to first party.
Description of drawings
Below only by nonrestrictive example, and preferred and other embodiment of the present invention is described with reference to the accompanying drawings, wherein:
Fig. 1 is a synoptic diagram of a relation between a printing network page model and its online page-describing;
Fig. 2 is about at a webpage pen, a netpage printer, a Webpage server, and a synoptic diagram of the interactive type communication between web application server;
Fig. 3 is a synoptic diagram of a high-level structure of a printing network page and its online page-describing;
Fig. 4 a is a plan view that shows a structure of a webpage mark;
Fig. 4 b is a plan view, has shown that a group echo shown among Fig. 4 a and its form are the relations between the visual field of a webpage sensor device of a webpage pen;
Fig. 5 a is a plan view that shows an alternative structure of a webpage mark;
Fig. 5 b is a plan view, has shown that a group echo shown among Fig. 5 a and its form are the relations between the visual field of a webpage sensor device of a webpage pen;
Fig. 5 c is a plan view, has shown the arrangement of 9 shown among Fig. 5 a marks, and wherein target is shared by adjacent mark;
Fig. 5 d is a plan view, has shown the interweaving and rotate of symbol of 4 code words of this shown among Fig. 5 a mark;
Fig. 6 is a synoptic diagram of an advertising expenditure fee agreements;
Fig. 7 is a synoptic diagram of a clicking cost fee agreements;
Fig. 8 is a synoptic diagram of a sales commission fee agreements;
Fig. 9 is a synoptic diagram of an advertising expenditure commission fee agreements;
Figure 10 is a synoptic diagram of a clicking cost commission fee agreements; With
Figure 11 is a synoptic diagram of a sales commission commission fee agreements.
Embodiment
Attention: MemjetTM is the trade mark of Australian Silverbrook Research Pty Ltd.
In this preferred implementation, the present invention is configured to use the computer system of a webpage Network Based to carry out work, provide its general introduction in the back, and provided its detailed description in the application in front, comprise application PCT/AU00/00569 (docket no.NPT002) especially, PCT/AU00/00565 (docket no.NPS001), PCT/AU00/00561 (docket no.NPP003), PCT/AU00/00519 (docket no.NPA002) and PCT/AU00/00578 (docket no.IJ52).Should be understood that with regard to ultimate system, is not that each embodiment all must be implemented in the whole even most of concrete details described in these applications and extends content.But, with formal description the most completely this system, with help to understand preferred implementation of the present invention and each side the situation of suitable work.
Briefly, it is a computer interface on a mapping surface that the preferred form of this Web page system has utilized form,, comprises a physical surface of the reference of the surface mapping that sensing is kept in a computer system that is.This mapping reference can be inquired about by a right sensors equipment.Depend on concrete embodiment, this mapping reference can be carried out visible coding or invisible coding, and define with such method, so that the local search that this mapping code surface is carried out can obtain a clear and definite mapping reference in this mapping and between different mappings.This computer system can comprise the information about the feature on this mapping surface, and such information can be carried out retrieval according to a sensor device and the surperficial mapping reference that provides together of mapping.The information that is retrieved like this can respond to the interactive type communication that this operator and surface characteristics are carried out, and represents this operator to carry out the action of being initiated by computer system.
In its preferred form, this Web page system depends on the mutual of the generation of webpage and people and this webpage.These webpages are the webpages about text, and about image be printed on the plain paper or the page of the figure on other medium, but they work together and resemble interactive World Wide Web page.Use ink on every a piece of paper, information to be encoded, this ink basically can not by common, do not use the people of specific apparatus to see.But, this ink, and this Web page system be surveyed and be sent to consequent coded data can by an optical imaging pen.
In this preferred form, each button on each page and hyperlink can be clicked with this pen, with from this network requests information or send the signal of preference to webserver.In one embodiment, on a webpage, in this Web page system, automatically discerned and be transformed into computer version, and allow form is filled with hand-written text.In other embodiment, be recorded in a signature on the webpage and automatically confirmed, this allows the transaction of ecommerce to be authorized safely.
As shown in Figure 1, a webpage that prints 1 can be represented an interactive form, this form can physically be filled on the page that prints by the user, and also can be carried out " electronics " by the user and fill, this is to be undertaken by the communication between pen and Web page system.This example has shown " request " form and submit button that comprises name and address field.This webpage comprise use the graph data 2 that visible ink printed comes out and use invisible ink printed, as the coded data 3 of a tag set 4.Be stored in respective page on this webpage network and describe 5 individual components of having described this webpage.Especially, it has been described each interactive parts (that is, the text field in this example or button) type and spatial dimension (zone) can correctly have been understood the input of being undertaken by webpage to allow this Web page system.For example, submit button 6 has a zone 7, and this zone is corresponding with the spatial dimension of respective graphical 8.
As shown in Figure 2, webpage pen 101 and a netpage printer 601, one with Internet connection, be used for family, office or move the printing tools that uses and carry out work together, a preferred form of this webpage pen 101 is described among we the application PCT/AU00/00565 (docket no.NPS001) that submits to of front.This is wireless, and carries out safe communication by a short range links 9 and this netpage printer.
The preferred form of this netpage printer 601 is described among the PCT/AU00/00581 (docket no.NPS024) of our the application PCT/AU00/00561 (docket no.NPP003) that submits to of front and our co-applications, this netpage printer 601 can be as required or is periodically sent personalized newspaper, magazine, goods catalogue, pamphlet and other publication, all these publications all print with high-quality, and are used as interaction network page.With people's computing machine is different one by one, this netpage printer is an application tool, for example, it can be installed on the regional adjacent wall of at first being read with morning news, a user's kitchen for example is near the next door of breakfast table, perhaps on the position that is away from home near this day.It also can be a desktop, table top, portable or miniature form.
The webpage that is printed at consuming point combines the convenience of paper use and the promptness and the interactivity of an interactive media.
As shown in Figure 2, the coded data on this webpage pen 101 and the printing network page 1 is carried out interactive type communication, and carries out interactive type communication by a short range links 9 and a netpage printer.This printer 601 sends to relevant Webpage server 10 with this interactive type communication, to understand.Under suitable environment, this page server sends the appliance computer software of a corresponding message to operation on a web application server 13.This application server can send a response conversely, and this response will be printed on this and initiate on the printer.
By with ink-jet (MemjetTM) printer based on high speed micro mechanical system (MEMS), for example as described in the application PCT/AU00/00578 (docket no.IJ52) that submits to previously at us, use together, in this preferred implementation, can make this Web page system more convenient.In the preferred implementation of this technology, high-speed relatively and high-quality printing has been reduced to and can be the more employed degree of user.In its preferred form, a webpage is published has a traditional journalistic physical features, for example one group of letter-size, that the two sides uses full color the to print smooth page, and by stapled together to navigate more easily and to carry out comfortable processing.
This netpage printer has utilized increasing broadband internet to insert.This netpage printer also can carry out work on low velocity connects, but its transmitting time is elongated, its image quality variation.Use existing, employed ink-jet printer of consumer and laser printer, also can realize this Web page system, though the operating rate of this system is slower, the angle from a consumer is difficult to accept thus.In other embodiment, this Web page system resides in the privately owned internal network.In other embodiment, this Web page system resides in a single computing machine or comes with computing machine on the equipment of work, for example on printer.
Webpage on this webpage network is published server 14 and is configured to the publication content of print quality is sent to netpage printer.By clean culture and multicast Internet protocol, periodic publication is automatically sent to the netpage printer of subscribing to.Personalized publication is filtered according to each user's requirement and is formatd.
A netpage printer can be configured to support any amount of pen, and a pen can carry out work with any amount of netpage printer.In this preferred implementation, each webpage pen has a unique identifier.One family can have the set of a lot of colored webpage pens, and one of them is assigned to each member of this family.This allows each user to keep different service requests to a webpage publication server or application server.
A webpage pen also can register on the webpage registration server 11, and is connected to one or more debit card account number.This allows to use this webpage pen to come safe mandate is carried out in the ecommerce paying.The signature that this webpage registration server is caught this webpage pen and the signature of previous registration compare, and this allows it can a user's of an e-commerce server identity be authenticated.Also can use other biostatistics to confirm identity.A version of this webpage pen comprises finger scan, and the substantive approach of its substantive approach and this webpage registration server is similar.
Though a netpage printer can send periodical, morning news newspaper for example, and do not need the user to intervene, it also can be configured to never send uncalled spam.In its preferred form, it only sends the periodicity magazine from source subscribed or that be authorized to.From this angle, this netpage printer is different with a facsimile recorder or e-mail accounts, and facsimile recorder or e-mail accounts know that to any the spammer of this telephone number or e-mail address is visible.
Use a unified model language (UML) class figure to describe each object model.A class figure comprises a group objects class that links together by relation, and is interested in two classes relation here: relevant and vague generalization.Correlation table is shown in certain relation, the i.e. relation between the example of class between the object.Vague generalization relates to actual class, and can make in the following method and understand: if class is considered to the set of these all objects of class, and class A is the vague generalization of class B, and then, briefly, B is exactly the subclass of A.Each class is represented as a rectangle that indicates such name.It comprises such tabulation of attribute, and separates with horizontal line between the name, and comprises the operating list of a class, and separates with a horizontal line between this attribute list.But in class figure subsequently, modelling is never carried out in operation.Be correlated with for one and be represented as a line that has connected two classes, alternatively, can put on relevant multiplicity at any end.This default multiplicity is 1.An asterisk (*) expression multiplicity is " a lot ", that is, and and zero or more.Each is correlated with and is put on its name alternatively, and alternatively, puts on the role of respective class at its any end.Center represents a polymerization for empty rhombus and be correlated with (" being its part "), and the polymerization person who is drawn in this relation line holds.A general relation (" being one ") is expressed a solid line that connects two classes, at its vague generalization end an arrow (center is empty triangle) is arranged.When a class figure was divided into a plurality of figure, any one class that is replicated was shown with a dotted line, except the master map that defines this class.Only in the position display of its definition the attribute of class.
Webpage is the basis of setting up a webpage network thereon.They provide one based on paper, towards the user interface of published information and interactive service.A webpage comprises a printer page (perhaps other surf zone), and is attaching the sightless index to the online description of this page.This online page-describing is carried out permanent maintenance by a Webpage server.This page-describing described the visible layout and the content of this page, comprises text, figure and image.It also describes the input block on this page, comprises button, hyperlink, and input field.A webpage allows to use a webpage pen to carry out mark in its surface, and is caught and handle by this Web page system simultaneously.
A plurality of webpages can be shared identical page-describing.But in order to allow the input difference of being undertaken by same page can be come, each webpage has been assigned with a unique page identifier.This page ID has abundant precision and distinguishes a lot of webpage of quantity.
Each index to this page-describing is carried out coding in the mark of a printing.This mark has identified this unique page that has occurred this mark on it, has discerned this page-describing thus indirectly.This mark also identifies its own position on this page.Be described in more detail below the feature of these marks.
Mark be used to infrared ray can carry out ink absorbed be printed on any can the substrate of reflected infrared on, on for example common paper.The near infrared ray wavelength is sightless to human eye, but a solid-state image pickup that is easy to be had a suitable wave filter detects.
A mark is surveyed by a range image sensor in this webpage pen, and this flag data is sent to this Web page system by nearest netpage printer.This pen communicates by a short range links and this netpage printer, and communication is wireless.Mark is sufficiently little, and is enough arranged thick and fast, even so that on the page, carry out a single click, this pen also can carry out imaging at least one mark reliably.Importantly, when carrying out interactive type communication with this page each time, this pen can identify this page ID and position, because interactive type communication is stateless (stateless).These marks have been carried out the coding that can correct a mistake, so that they can partly tolerate the infringement to the surface.
This Webpage server is kept a unique page instance for each printing network page, and this allows it to keep value different, that the user provided for the input field of the page-describing of each printing network page.
Describe at webpage, page instance, and the relation between the printing network page is displayed among Fig. 3.The webpage of this printing can be the part of a printing network page document 45.This page instance and this netpage printer of printing it and its this web page user of request, if it is know, related.
In a preferred form, each mark sign zone that it occurred and this are marked at the position that occurs in this zone.A mark also comprises and whole zone or a sign relevant with this mark.One or more sign bit can, for example, send signal to marker detection equipment the expression and the neighbour of this mark be provided the feedback of a regional relevant function, and do not need of the description of this detecting devices with reference to this zone.A webpage pen for example, can allow " active region " LED luminous, when its in the zone of a hyperlink time.
In a preferred implementation, each mark comprises a changeless structure that is identified easily, it helps the detection when initial, and the influence that any bending caused that can help this surface or this detection process are introduced reduces to minimum.Preferably, these marks are tiled in the full page, and sufficiently little and enough be arranged thick and fast, even so that on the page, carry out a single click, this pen also can carry out imaging at least one mark reliably.Importantly, when carrying out interactive type communication with this page each time, this pen can identify this page ID and position, because interactive type communication is stateless.
One preferred embodiment in, mark this zone pointed is consistent with full page, so and, this area I D and this page ID that marks present this page wherein that are carried out coding in this mark are synonyms.In other embodiment, mark this zone pointed can be an anyon zone on a page or other surface.For example, what it can be with interactive parts is regional consistent, and under this situation, this area I D can directly identify these interactive type communication parts.
Each mark typically comprises the Tag ID of 16 bits, the area I D of at least 90 bits and some market bit.The mark density of supposing a maximum is to be 64 marks per square inch, and the area size of the Tag ID support of one 16 bit can reach 1024 square inches.Continuous mapping can be carried out in bigger zone, and does not need to increase the precision of Tag ID, but uses adjacent area and map simply.The difference of an area I D and a Tag ID mainly is for convenience.From most of purposes, these two combinations can be considered a global uniquely tagged ID.On the contrary, introducing structure in Tag ID, for example define the x and the y coordinate of this mark, is easily.The area I D of one 90 bit allows can 290 (~1027 or one gigabit 10,000,010,000) different zones of unique identification.Mark also can comprise type information, and zone can be labeled the mixing of type.For example, zone can be labeled one group of mark and another group that the x coordinate is encoded, the mark that interweaves with first group, the y coordinate is encoded.
In one embodiment, the flag data of this 120 bit can be used one (15,5) in solomon code carry out redundancy encoding.This has realized 360 coded-bits, comprises 6 code words, and each code word is the symbol of 15 4 bits.These (15,5) sign indicating number allows to have 5 symbol errors to be repaired in each code word, that is, the symbol error speed that it can be tolerated is each code word 33%.Each 4 bit symbol is indicated in this mark in the mode of a space correlation, and the symbol of these 6 code words is carried out the space and interweaves in this mark.This can guarantee the destruction number of symbols minimum of a burst error (mistake that can exert an influence to bit adjacent on a plurality of spaces) to whole symbol, and the number of symbols minimum in any one code word, the possibility that burst error is corrected fully reaches maximum like this.
Can use any suitable error correcting code substitute one (15,5) in solomon code, for example, its redundance more or still less in solomon code, and have same or different symbol and codeword size; Another block code; Perhaps dissimilar code, for example convolutional code (is seen Stephen B.Wicker for example, Error Control Systemsfor Digital Communication and Storage, Prentice-Hall 1995, and its content is used as cross reference here).
The embodiment that the physical arrangement of this mark is represented is displayed among Fig. 4 a, and in the application PCT/AU00/00569 (docket no.NPT002) that we submit to previously, be described, its physical arrangement comprises fixing object construction 15,16,17 and variable data area 18.Fixing object construction allows a detecting devices, and for example this webpage pen can detect this mark, and infers its 3 dimension direction with respect to this sensor.This data area comprises the expression of the individual bit of this flag data that is encoded.In order to make its size maximization, each data bit is represented that with a wedge radially the form of this wedge is centered on a zone that forms by two radial line and two isocentric circular arc.The minimum dimension of each wedge is 8 points when 1600dpi, and is designed to so that its basic point (circular arc in it) equates with minimum dimension at least.This wedge height diametrically always equals minimum dimension.Each 4 Bit data symbol is represented with the array of one 22 wedge.These 15 4 Bit data symbols of each code word are assigned to 4 concentric symbol ring 18a in 18d in 6 code words, and allocation scheme interweaves.Symbol by alternately, the mode of advancing with circle around this mark and distributing.The purpose that interweaves of design makes mean space between any two symbols of same code word apart from maximum.
In order to support by a detecting devices and " single-click " the interactive effect that carry out the marked area, this detecting devices must be seen the mark that at least one is complete in its visual field, no matter in which position in this zone or be positioned on which direction.So the required diameter of the visual field of this detecting devices is the function of the size and the distance of these marks.The shape of supposing a mark is round, and the minimum diameter of the visual field 193 of sensor is obtained, when these marks are arranged on the equilateral triangle grid, as shown in Fig. 4 b.
Just now described this mark structure is designed to allow can arrange plane surface regularly and arrange non-planar surfaces at random.In general, on non-planar surfaces, can not clocklike arrange.Under situation that can clocklike arrange, modal plane surface, that is, for example paper and similarly surface can use more effective mark structure, and this structure has been utilized the regular nature of arranging.
Being more suitable for a regularly arranged surrogate markers structure is displayed among Fig. 5 a.These mark 4 sides of being, and have 4 perspective targets 17.The structure of this mark and Bennett or the like are at United States Patent (USP) 5,051, and the mark structure described in 746 is similar.This mark has been represented to get solomon code 47, totally 240 bits in 60 4 bits.This mark is shown a point 48 with each table of bits, and represents one 0 bit with lacking corresponding point.These perspective targets are designed to be shared by adjacent mark, as shown in Fig. 5 b and 5c.Fig. 5 b has shown a square arrangement and the corresponding minimum visual field 193 of 16 marks, and this visual field must comprise the diagonal line of two marks.Fig. 5 c has shown a square arrangement of 9 marks, comprises 1 all bits, to be used for demonstration and explanation.
Use (15, a 7) lining to get solomon code, the flag data of 112 bits is carried out redundancy encoding, to produce 240 coded-bits.4 code words are carried out the space and interweave in this mark, so that the ability maximum of antiburst error.Identical with the front, suppose one 16 bit labeling ID, this allows an area I D that 92 bits are arranged.The Data-carrying point 48 of this mark is designed to not overlapping with adjacent point, so that the mark group can not produce the structure of similar target.This has also saved ink.So these perspective targets allow certification mark, so, do not need further target.
Though this mark may comprise that a direction character allows not make 4 directions of the relative sensor of this mark to obscure mutually,, also directional data can be embedded in the flag data.For example, 4 code words can be arranged like this, so that each label orientation comprises in the code word that is placed in this direction that as shown in Fig. 5 d, wherein each symbol is labeled the sequence number (1-4) of its code word and is labeled the position (A-O) of this symbol in this code word.Then, mark is decoded comprise the code word of decoding on each direction.Each code word also can comprise a single expression, and whether it is first yard bit, and it is two bits of which code word perhaps to comprise expression.The advantage of the method in back is if promptly, only the data content of a code word needs two code words of decoding just can obtain desirable data then at most.If expected areas I D can not change in a stroke, then only just decode in the beginning of a stroke, just such situation can appear.In a stroke, the code word that only comprises Tag ID is desirable.In addition, because being rotated in of sensor device changed in the stroke very lentamente, and its change is foreseeable, so typically, and each frame code word that only needs to decode.
Also possible is can not need to have an X-rayed target, and on the contrary, can rely on the data representation that can carry out from registration.Under this situation, each bit value (perhaps many bit values) is represented with a clear and definite symbol typically,, represents not have the value of bit with lacking a symbol that is.This can guarantee that the data grid is distributed well, and allows this grid to be identified reliably like this, and guarantees that its perspective distortion is detected, and can correct it in data sampling subsequently.In order to allow the certification mark border, each flag data must comprise an indicia patterns, and these are carried out redundancy encoding to guarantee to carry out reliable detection.The expense of such indicia patterns is similar with the expense of clearly having an X-rayed target.Each locational point that such method has been used to be positioned at relative grid summit is represented different symbols, therefore, has represented different many bits (seeing Anoto Technology Description, Anoto April 2000).
A mark decoded has just produced an area I D, and a Tag ID is with conversion relevant with mark.Before Tag ID and the position relevant with mark were converted into a absolute position in this marked region, this position that is marked in this zone must be known.This provides by a signature, and the function of this signature is that each Tag ID in the marked region is mapped to a corresponding position.A signature has reflected with mark arranges a full method with this surface.And this aligning method can be according to the difference of surface type and difference.When a plurality of marked regions had been shared identical aligning method with identical marker number method, they also can share identical signature.A signature that is used for a zone must be retrieved by area I D.Like this, provide an area I D, a Tag ID and conversion, just can retrieve this signature, and this Tag ID can be transformed into an absolute mark position in this zone, and the position relevant with mark can be added to this mark position to obtain the absolute position of pen in this zone.
This Tag ID may have a structure that can help usage flag figure to translate.For example, its possibility coding card Di Er coordinate or polar coordinates, this depends on that its type on surface thereon occurs.This Tag ID structure is labeled that figure writes down and is known to signature, so the Tag ID relevant with different signature may have different structures.
Two different encoded surface methods are more significant, and these two methods are all used mark structure described above in this part.The optimized encoding method is used " locative " mark, as already discussed.The mark of " indicated object " (perhaps " presentation function ") is used in an alternative coding method.
A locative mark comprises a Tag ID, and when carrying out conversion by the signature relevant with marked region, this Tag ID has obtained a unique mark position in this zone.Pen, the position relevant with mark be added to this mark position with the position of acquisition in this zone.This is used to determine the position of pen with respect to a user interface component in the page-describing relevant with this zone successively again.Not only user interface component itself is identified, and has identified a position with respect to this user interface component.So locative mark can be captured in an absolute style footpath in the zone in the particular user interface parts at an easy rate.
The mark of an indicated object (perhaps presentation function) comprises a user interface component directly being identified in the page-describing relevant with this zone (perhaps of equal value, a function).Underlined this user interface component that identified in the zone in this user interface component, it all is consistent making them, so and also be undistinguishable.So the mark of indicated object is not supported catching an absolute style footpath.But they can support catching a relative style footpath.As long as the position sampling frequency has surpassed the twice of the mark frequency that is run into, in one click, can be determined exactly to the side-play amount of next position from a sampling position.As one alternative, this webpage pen 101 can comprise a pair of or detect the accelerometer that moves, as what be described among the application PCT/AU00/00565 (docketno.NPS001) that submits to previously at us.
Use any one to carry out the method for mark, the function of these marks all be with webpage on cooperate as the relevant vision component of user-interactive communication component, such user can use a suitable detecting devices and printer page to carry out the interactive mode effect, to read flag data by this detecting devices and produce a suitable response in Web page system.
The commercial affairs implementation procedure
This Web page system comprises that a lot of commercial implementation procedures allow the user of this technology and supplier can carry out balance and can be from them to the participation of Web page system and make a profit.In order to understand this system better, should get in touch the description that specifies to operable hardware and software option, comprise printer, communication protocol, fee agreements, determining with similar of account number remaining sum waits and reads following description about commercial implementation procedure and equipment.
Usually the aspect that participates in this Web page system is:
An online publisher 41, he provides and can pass through the webpage network and an accessed on-line publishing.
One or more online advertisement persons 42, they wish placing advertisement on on-line publishing.
Some users 40, each user can use a printer module 45 to visit this on-line publishing.Preferably, these modules are offered these users by printer module supplier 72 gratises, and perhaps the expense of these printer modules is provided by advertiser or publisher.But in some cases, this user also may buy this printer module with the market price.
A storage supplier, he safeguards and has preserved and is used to preserve one or more database that this system of permission carries out the needed information of work.
The aspect of these participations provides a structure by carrying out interactive type communication, to allow to realizing that at an easy rate on-line information is propagated and commercial affairs.Though following embodiment explicit declaration a lot of some concrete examples that may interactive type communications, these those of skill in the art should be understood that the interactive type communication that other also can be arranged, and this is in the scope of claims of the present invention.
These those of skill in the art should be understood that also top listed each role that come out, the band name must be carried out by different entities and realize.For example, in some cases, the storage supplier can be identical entity with publisher, and under the other situation, the printer supplier can be identical entity with publisher.
During this is described also with reference to " interactive paper ".This is meant and has comprised mark or other mark, visible or other, carry out interactive type communication with this Web page system and allow to discern this page, preferably discern the paper of the mark of the position on this page.The example of these marks is described by other place in this declarative description, and should be understood that much other mark or identifier can be used in the various structures, and also can realize identical result.
Employed other term comprises " term interactive paper printer " and " printer as required ".This is meant that carrying out interactive type communication with this Web page system applies mark and/or carry out interactive type communication with this user and determine this user has specified the printer of which mark.Can use a lot of printer arrangements that substitute, wherein a part has been described in detail in this explanation.
Should be understood that term " medium of printing " is to use for convenience, and can be by " medium of printing " this make and be used for substituting.That is, the use in front is used to comprise widely the product of a printing, no matter whether this product comprises the paper of one or more printing, and document, perhaps similar.
In order to help to understand the preferred implementation of commercial implementation procedure and equipment, used the figure that describes below, these figure have shown the interactive type communication that participates between the each side in a business procedure.Each participant is shown as a pair of overlapping rectangle.Previous rectangle is labeled this participant's name, and the rectangle of back is used as the source and/or the purpose of action.Each action is shown as a main participant and the arrow that the object participant couples together.Each arrow is labeled a description about this action.The action spatially be carried out arrangement so that the time from the top to the bottom, order is from left to right carried out." " move and can move simultaneously with " early ", still more Zao than " Zao " action till the ass ascends the ladder.
Any one action can be understood that by previous action institute " generation " main body of previous action is an object of this action, and it is spontaneous that this action can be understood that.
Corresponding label can be used to specific action of mark and participant, to help the described embodiment of reader understanding.
Following preferred implementation is described respectively, to be more readily understood the present invention.However, it should be understood that, can obtain more complex embodiment, come to realize better result at concrete environment and situation by making up these different embodiments.So, make up the system that different embodiments forms a mixing and also be considered to be in the scope of scope of the present invention and following definition claims of the present invention.
Webpage publisher
From wider angle, this embodiment comprises a system, and this system provides from a next printing publication of a first party of an online publisher to a user.This system comprises a publication source, and the form in this publication source is a computer based storage server, is used to preserve the publication data of this publication of expression.These publication data comprise the first information about being a gray second party in this on-line publishing.The form of user's printer module is an interactive printer as required, it makes this user and publication server carry out interactive type communication, and the user who request is printed publication responds regeneration printing publication on a printed media, to be watched by this user.The form of identifier means be a printer printhead be included in this printer in, relevant hardware and software, it is applied to an identifier on the printed media.After this user had specified identifier, this printer produced one second printed media that shows one second information to this user.This second information is normally about being provided the goods that is used to sell and/or the further information of service by this advertiser, or of being included in concrete goods in this advertisement and/or service orders form, a hyperlink of perhaps arriving this advertiser's website.The form of calculation element is a publication server, and it responds to determine that to this printer this advertiser deals with the bet amount to publisher.
In other embodiment, this calculation element is a storage server.In other embodiment, the account number server that this calculation element can separate with other server, still be linked.
Can use a method in the alternative methods that consult in advance, a lot of to calculate this paying.For example, paying can be based on:
The fanout of requested on-line publishing.
Request number of times to the 3rd information.
By clicking the goods that advertisement realizes and/or the sale of service.
In addition, this paying also can be a rent that consults in a preset time.For example, in one embodiment, this advertiser every month pays a fixing expense to the advertisement that they did, and adds according to the fanout of the publication that the user asked of this system and a definite bet amount.That is, this system allows advertiser to pay for the circulation that this publication reached, and when this publication comprises desirable show and colour, rather than resembles the prior art system of determining paying according to the circulation quantity in past.
This system comprises a lot of modules relevant with relative users and calculation element, no matter what the form of this system is, this system responds a following content of printed media demonstration: the first information to the quantity of the printed media that produced; Second information; With the 3rd information.Promptly, the first information is content of edit or other content of this publication normally, the normally advertisement of second information, and the 3rd information or order form about the further information of the goods that is provided to consult and/or service and/or about these goods and/or service one.Preferably, this calculation element responds to the quantity of the printed media that produced, a content below printed media shows: the first information; Second information; With the 3rd information.That is permission system, makes up the fee structure that is utilized as required.
In preferred embodiment, utilized the account number device, the form of account number device is an account number server that is linked to information server and or orders e-bank's account number normally, pays and provides paying to first party to receive from second party.
In second party is a supplier of goods and/or service, and second information or the 3rd information allow this user to buy under the situation of these goods and/or service with corresponding predetermined purchasing price, preferably, this calculation element responds to determine bet amount to the amount of money of the purchase that these users realized.That is, this system provides a lot of options to calculate this and has paid, and comprise following combination: each purchase has a fixing expense; A fixed proportion part of the purchased goods and/or the purchase of service; With a fixed proportion of the purchasing price of purchased goods and/or service, wherein this ratio can be different to specific goods and/or service.
Should be understood that this system has comprised a lot of second party and second information and the 3rd information that much obtain from these second party.Preferably, one or more following feature of the bet amount dealt with of corresponding second party and second party has subsidiary relation: the geographic position; In a preset time, finish the quantity of purchase; Geographic position with relative user.
Describe as the front is simple, preferably, this identifier is a mark, though in fact, this identifier with a plurality ofly spatially separate, mark on corresponding printed media realizes.In other embodiment, still, this identifier be this user give this module provide, to obtain a character string of the 3rd information.Under this situation, preferably, this character string comprises a series of numbers of manually being knocked in this module.But in an alternative embodiment, this character string is scanned by the manual sensor device of this user.
In some embodiments, this account number server is paid automatically and is provided the report and the summary that are necessary to confirm bet amount to the each side that concludes the business.Preferably, this account number server produces one and removes enable signal, should can not be paid or in a schedule time, do not paid by this paying that second party is paid if be calculated as, wherein go the generation of enable signal to forbid that this module obtains first or second information that obtains from second party.That is, used a system that deducts the fee automatically.Preferably, all sides that participate in business have and can be visited the e-bank's account number that realizes necessary transaction by this account number server.
This system also allows these sides, importantly second party or advertiser, and one or more in below monitoring obtains an indication about the advertisement success:
These users specify the number of times of second information;
The sale number of times and/or the quantity that realize by these users second information of specifying; With
Compare with the sales counter retail, by the expense of using online sale to save.
In second information is under the situation of a third-party link, this identifier is relevant with second information, so that this user can cause appointment to identifier to the appointment of second information, and this guarantee successively the 3rd information comprise about further information that the goods that uses and/or sell and/or service are provided by the third party or should carry out about this user, use and/or buy any one or two in the instruction of third-party these goods and/or service.Preferably, second party one or more in below monitoring obtains link a successful indication about this: the number of users or the ratio of selection click; With number of users or the ratio of buying or utilize third-party these goods and/or service.
Should be understood that this monitor to allow these can reach expense/interests of estimating this advertisement exactly and being brought, plans following sales promotion or advertising campaign thus.
In other embodiment, the first information comprises the advertisement that obtains from the third party, and calculation element determines that the third party deals with the bet amount to first party.Under the part situation, this advertisement is that the user initiatively applies for, and under other situation, advertisement is uncalled.
This system also allows first party according to qualifications advertisement to be shown to the user.
Though in the superincumbent embodiment, printed media by the user printer module produced, substitute as one, perhaps except this, can on a remote printer, optionally produce printed media and this printed media is provided for the user subsequently with viewed.
Be some concrete example below, and described from Fig. 1 to 3.
Advertising expenditure
Publisher's reception that this embodiment allows to publish on printer as required is about being placed on the advertising expenditure of the advertisement in the publication.This has produced a profit point to publisher, and allows publisher to attract the reader by providing by that pay out or free publication to the reader.
In some embodiments, this publisher automatically, regularly sends to publication a booking reader's printer.For example, be under an online journalism person's the situation in publisher, a publication that is updated is provided to user's printer in a schedule time in each workaday morning.This time is a non-peak processing time in this publisher defaultly.But this user also can stipulate delivery time, and can coordinate with user's the normal daily life time.
In other embodiment, this publication can be sent to user's an interim printer according to user's request.
Preferably, to be printed be an interactive paper to this publication.
As shown in Figure 6, this embodiment is according to the following work that comes:
In general an advertiser that is represented with label 42 is placed into publisher 41 with an advertisement 501.
Publisher's 41 last these advertisements of printing on user's printer as required 44, represented as arrow 502.This part of printing typically as the publication of this publisher occurs, and produces and comprise publication, and with one or more printer page 1 of this advertisement.
Publisher 41 collects an advertising expenditure that has consulted to this advertiser 42, and is represented as arrow 503.
Advertiser is to publisher's usefulness that pays off advertising, and is represented as arrow 504.
In actual use, advertising expenditure is concentrated to consult, draw a bill, and handle.In some embodiments, this expense is the part of a very big advertisement protocol.
Clicking cost
The publisher that this embodiment allows to publish on interactive paper collects clicking cost to the advertisement that is placed in its publication.This has produced a profit point to publisher, and allows publisher to attract the reader by providing by that pay out or free publication to the reader.
As shown in Figure 7, this embodiment is according to the following work that comes:
An advertiser 42 is placed into a publisher 41 with a hyperlink 505.
Publisher 41 is last prints these hyperlinks, represented as arrow 506, and this part of printing typically as the publication of this publisher occurs.Consequently comprise publication, and produced with one or more printer page 1 of this hyperlink.
When a user 40 selects these hyperlinks, represented as arrow 507, for example come from one of an advertiser request during by linked document, this advertiser 42 is just notified, and is represented as arrow 508.
Publisher 41 collects an advertising expenditure that has consulted to this advertiser 42, and is represented as arrow 503.
Advertiser is to 41 pairs of clicking cost that consulted 509 of publisher.
In actual use, clicking cost is concentrated to consult, draw a bill, and handle.In some embodiments, this expense is the part of a very big advertisement protocol.
Sales commission
This embodiment allows to receive commission about the sale of initiating by the advertisement of placing in a publisher that publishes on the interactive paper in its publication.This has produced a profit point to publisher, and allows publisher to attract the reader by providing by that pay out or free publication to the reader.
As shown in Figure 8, this embodiment is according to the following work that comes:
A businessman 43 is with a hyperlink, and is represented as arrow 510, is placed into a publisher 41.
Publisher 41 is last prints these hyperlinks, represented as arrow 511, and this part of printing typically as the publication of this publisher occurs.Consequently comprise publication, and produced with one or more printer page 1 of this hyperlink.
When a user 40 clicks these hyperlinks, come from one of this businessman 43 request during by linked document, this businessman 43 is just notified.
When having finished an online purchase, businessman 43 is just notified by linked document (perhaps giving a document that is obtained by linked document by warp) by this at last as this user 40.
Businessman 43 is to 41 pairs of sales commissions that consulted of publisher.
Preferably, sales commission is a fixing expense.But other embodiment has utilized the commission of calculating according to sales volume.In actual use, the sales commission expense concentrate to be consulted, and draw a bill, and handle, and the part of a very big advertisement protocol normally.
Category buttons
A publisher can be chosen in and comprise one group of Directory button in the publication, each category buttons is at a specific products or service type, but the neither one category buttons is at a specific businessman or ISP from the teeth outwards.
These category buttons typically are placed on the remarkable position of publication, for example, and on the page in front.Because their versatility and placement location significantly, they have not typically attracted still not the user that carries out commercial dealing with a specific businessman or ISP.
Category buttons can comprise, example for example, and book, clothes, electronics, amusement, finance, groceries, health, article are sought in house and garden, music, restaurant, special present, physical culture, tourism, and emergency condition.
The advertiser that its goods or service are relevant with specific button can be linked to the right of this button from publisher's purchase.May have which floor link.An advertiser can buy whole link, so that the page of the direct advertiser of this button.Perhaps this advertiser can join the advertiser's catalogue that is linked to this button, so that the gray page is linked to the catalogue that (very little usually) is linked to this button.Each button catalogue and each button example are selected how to place by this publisher.Publisher can make the button space of coming in any way their user libraries carry out segmentation, and for example, by demography, the position is perhaps satisfied hope simply and bought a space subclass and be not compelled to appear at an advertiser in the catalogue.
The specific directory button, for example " emergency condition " can be linked to the non-advertising message at customer location, and provided the service that is used as by publisher.
The netpage printer supplier
From very wide angle, this embodiment comprises a system, and this system provides the type information that obtains from a remote source with the form of on-line publishing to a user.This system comprises that its form is a line module of an interactive printer, is used to make user and on-line publishing to carry out interactive type communication.This module is to from the publication request first information, and this also may be a publication itself, the user respond, to produce one first printed media that shows the first information and second information to the user.This second information is the advertising message that obtains from advertiser.The form of identifier means is a printer module, and it is applied to an identifier on first printed media, so that this user causes this module to produce one second printed media that shows one the 3rd information to this user to the appointment of identifier.The form of calculation element is the server of an online publisher, and it responds to determine that to this module this advertiser deals with the bet amount to the printer supplier.In fact, this advertiser will pay to this online publisher, and under the printer supplier situation different with publisher, this publisher will provide a paying to the printer supplier.
Default ground, this paying are predefined functions of the regeneration number that is printed publication that produced.That is, be under the gray situation of publication in second party, this paying is a predefined function of the circulation realized of this publication.This allows advertiser to pay to the circulation that reality realized, and publisher can obtain corresponding repayment because having increased circulation.
Under some embodiment, except described above or as they substitute, this paying comprises another part.For example, under second information situation relevant with second party, this paying is a predefined function of the number of second printed media that produced.So, be under the gray situation in second party, this paying will increase paying because successfully clicking its concrete advertisement.
Under other embodiment, this paying is the function of the number of times of the number of times of the printing publication that produced, be used to show the first information and second printed media that produced, be used to show second information.
Be that the first information or second information are arranged to allow this user to buy these goods and/or service with a predetermined purchasing price usually under a supplier's the situation of a goods and/or service in second party.In turn, this paying be used as the goods of this user's actual purchase and/or service purchasing price a predefined function and calculate.
Concerning some project, this user will wish that acquisition is about the further information of goods and/or service before further concluding the business.So under some embodiment, this module can respond to user's specified identifier and visit about the specific goods of second party and/or the advertisement of service, technology or out of Memory.In these embodiments, this calculation element can respond to the appointment of identifier, determines bet amount.If necessary, still, this calculation element can be only responds to the appointment of identifier, determines to pay, so that advertiser only pays about successfully being linked to the expense of advertising message to publisher.
Some is embodiment face as follows more specifically, and is described by reference diagram to 6.
Commission about advertising expenditure
In this embodiment, the supplier of an interactive printer receives directly a proportional parts of an advertising expenditure that obtains by printer.This has produced a profit point for the supplier of interactive printer, and allows this supplier to be used for attracting the user by investment and the running cost of partially or fully paying out each user's printer.
As shown in Figure 9, this embodiment is according to the following work that comes:
A printer supplier 72 provides a printer 45 to a user.Though in this embodiment, this supplier 72 has kept the entitlement of this printer, and in other embodiments, this entitlement is corresponding user.
An advertiser 42 is with an advertisement, and is represented as arrow 520, is placed into a publisher 41.
Publisher 41 prints this advertisement at last on printer 45, this part of printing typically as the publication of this publisher occurs.Consequently comprise publication, and produced with one or more printer page 1 of this advertisement.
Publisher 41 collects an advertising expenditure that has consulted to this advertiser 42, and is represented as arrow 523.
Advertiser 42 is to 41 pairs of advertising expenditures that consulted of publisher, and is represented as arrow 524.
Publisher 41 has been that consulted to 72 pairs one of printer supplier, about the commission of advertising expenditure, represented as arrow 525.
Commission about clicking cost
In another embodiment, the supplier of an interactive printer receives directly a proportional parts of a clicking cost that obtains by printer.This has produced a profit point for the supplier of interactive printer, and allows this supplier to be used for attracting the user by investment and the running cost of partially or fully paying out each user's printer.
As shown in Figure 10, this embodiment is according to the following work that comes:
A printer supplier 72 provides a printer 45 to a user 40.
An advertiser 42 is placed into a publisher 41 with a hyperlink.
Publisher 41 is last prints these hyperlinks, and this part of printing typically as the publication of this publisher occurs.Consequently comprise publication, and produced with one or more printer page 1 of this hyperlink.
When this user 40 clicks these hyperlinks, as represented on interactive paper, for example, come from one of this advertiser 42 request during by linked document, this advertiser is notified.
Advertiser 42 is to 41 pairs of clicking cost that consulted of publisher.
Publisher 41 has been that consulted to 72 pairs one of printer supplier, about the commission of clicking cost.
Commission about marketing expenses
This embodiment allows the supplier of an interactive printer to receive directly a proportional parts of a sales commission that obtains by printer.This has produced a profit point for the supplier of interactive printer, and allows this supplier to be used for attracting the user by investment and the running cost of partially or fully paying out each user's printer.
As shown in Figure 11, this embodiment is according to the following work that comes:
A printer supplier 72 provides a printer 45 to a user 40.
Its form is that a businessman's 43 a advertiser is placed into a publisher 41 with a hyperlink.
Publisher 41 is last prints these hyperlinks, and this part of printing typically as the publication of this publisher occurs.Consequently comprise publication, and produced with one or more printer page 1 of this hyperlink.
When this user 40 clicks these hyperlinks, come from one of this businessman 43 request during by linked document, this businessman is notified.And " click " takes place by using interactive paper.
When having carried out an online purchase, businessman 43 is just notified by this linked document (a perhaps document by obtaining through this linked document) at last as this user 40.
Businessman 43 is to 41 pairs of sales commissions that consulted of publisher.
Publisher 41 has been that consulted to 72 pairs one of printer supplier, about the commission of sales commission.
Conclusion
The present invention has been described with reference to a preferred implementation and some concrete alternate embodiments.But the technician in this association area will understand, and some other embodiments different with these specifically described embodiments also can be within the spirit and scope of the present invention.So, should be understood that the present invention is not limited to the embodiment described in this explanation, comprise with suitable document for referencial use.Scope of the present invention only is confined to the accompanying Claim book.

Claims (23)

1, system that is used for providing the type information that obtains from the database of a first party to a user, this system comprises:
User's printer module, be used to make this user and database to carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
Identifier means is used for applying an identifier to first printed media so that this user to the appointment of second information corresponding to appointment to identifier, and cause producing one second printed media that shows the 3rd information to this user; With
The account number device is used for deducting a financial volume from the second party that obtains the 3rd information from it, to pay to first party.
2, a system as claimed in claim 1, wherein this to deduct the fee be a predetermined periodic expense.
3, a system as claimed in claim 1 comprises being used for this module is responded, with the decision quantity Calculation device that deducts the fee.
4, a system as claimed in claim 3, wherein this calculation element specifies the number of times of second information to respond to this user.
5, a system as claimed in claim 4, wherein this module is offered this user by a third party, and this calculation element determines to give the expense deducted in third-party from first party and second party one or two.
6, a system as claimed in claim 5, wherein first party is an online publisher, and first database comprises on-line publishing.
7, a system as claimed in claim 6, wherein the first information is the content of on-line publishing, and second information is the text or the image device of a general category buttons.
8, a system as claimed in claim 7, wherein second party is an advertiser, and the 3rd information is this gray peculiar market information.
9, a system as claimed in claim 8, wherein this advertiser is provided to carry out the goods of online sale and/or a businessman of service.
10, a system as claimed in claim 9, wherein this calculation element responds to the user who buys these goods and/or service, to determine to give the quantity of expense first party, that should deduct from second party.
11, a system as claimed in claim 1, wherein second information comprises a plurality of general category buttons, these category buttons are relevant with corresponding a plurality of sides of corresponding second party.
12, system that is used for providing the type information that obtains from the database of a first party to a user, this system comprises:
User's printer module, be used to make this user and database to carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
An application devices is used for applying an identifier to first printed media so that this user to the appointment of second information corresponding to appointment to identifier, and cause producing one second printed media that shows the 3rd information to this user; With
An account number server is used for deducting a financial volume from a second party that obtains the 3rd information from it, to pay to first party.
13, method that is used for providing the type information that obtains from database of a first party to a user, this method comprises step:
Make this user and database carry out interactive type communication, this module responds from the request of the database request first information to this user, obtaining the first information and to produce one first printed media, this printed media shows the type information and second information to this user;
Apply an identifier to first printed media so that this user to the appointment of second information corresponding to appointment to identifier, and cause producing one second printed media that shows the 3rd information to this user; With
Deduct a financial volume from a second party that obtains the 3rd information from it, to pay to first party.
14, as a method of claim 13, wherein periodically deduct the fee.
15, as a method of claim 13, comprise step: this module is responded, to determine the quantity that deducts the fee.
16, as a method of claim 15, comprise step: this user is specified the number of times of second information to respond to determine the quantity that deducts the fee.
17, as a method of claim 15, comprise step: this module is offered this user by a third party, and determines to pay the expense of deducting in third-party, from first party and second party one or two.
18, as a method of claim 17, wherein first party is an online publisher, and first database comprises on-line publishing.
19, as a method of claim 18, wherein the first information is the content of on-line publishing, and second information is the text or the image device of a general category buttons.
20, as a method of claim 19, wherein second party is an advertiser, and the 3rd information is this gray peculiar market information.
21, as a method of claim 20, wherein this advertiser is provided to carry out the goods of online sale and/or a businessman of service.
22, as a method of claim 21, comprise step: the user who buys these goods and/or service is responded, to determine to give the quantity of expense first party, that should deduct from second party.
23, as a method of claim 13, wherein second information comprises a plurality of general category buttons, and these category buttons are relevant with corresponding a plurality of sides of corresponding second party.
CNB008162077A 1999-10-25 2000-10-20 Category buttons on interactive paper Expired - Fee Related CN1312608C (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
AUPQ3632A AUPQ363299A0 (en) 1999-10-25 1999-10-25 Paper based information inter face
AUPQ3632 1999-10-25
AUPQ4483 1999-12-06
AUPQ4483A AUPQ448399A0 (en) 1999-12-06 1999-12-06 A system for providing printed information
AUPQ4912A AUPQ491299A0 (en) 1999-12-24 1999-12-24 A system for providing printed information
AUPQ4912 1999-12-24

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CN1399759A true CN1399759A (en) 2003-02-26
CN1312608C CN1312608C (en) 2007-04-25

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JP (1) JP2003513369A (en)
KR (1) KR100735793B1 (en)
CN (1) CN1312608C (en)
AU (1) AU764601B2 (en)
CA (1) CA2388091C (en)
HK (1) HK1049393A1 (en)
MX (1) MXPA02004123A (en)
WO (1) WO2001031521A1 (en)

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Also Published As

Publication number Publication date
CN1312608C (en) 2007-04-25
EP1236144A1 (en) 2002-09-04
KR20020047277A (en) 2002-06-21
KR100735793B1 (en) 2007-07-06
JP2003513369A (en) 2003-04-08
EP1236144A4 (en) 2004-06-16
WO2001031521A1 (en) 2001-05-03
HK1049393A1 (en) 2003-05-09
CA2388091C (en) 2011-08-09
AU1010801A (en) 2001-05-08
AU764601B2 (en) 2003-08-21
MXPA02004123A (en) 2003-12-11
CA2388091A1 (en) 2001-05-03

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