CN1314640A

CN1314640A - Method for commercial advertisement operation by computer network science and technology and information science and technology

Info

Publication number: CN1314640A
Application number: CN 00103143
Authority: CN
Inventors: 吴昌隆; 蔡富谦
Original assignee: Individual
Current assignee: Individual
Priority date: 2000-03-20
Filing date: 2000-03-20
Publication date: 2001-09-26

Abstract

Unlike the advertising and trade mode utilizing traditional billboard, the present invention performs advertising and commercial trade via Internet. The present invention includes main control stage, advertisement client computer, network browser, local advertisement server, web page advertisement output unit, etc. The method of the present invention has registration, looking up advertisement information, appointment, paying, advertisement playback and other programs. The method of the present invention provides consumers with network trade mechanism, where the order may be transferred to advertisement client and the product may be delivered to the consumer quickly.

Description

A kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology

The present invention relates to a kind of method of carrying out the advertisement business running with the network technology, Information of Science and Technology.In the epoch that an information is full of, the communication process of information need be strengthened, and strengthens its advertising results, to improve information recipient's notice and influence power.The present invention improves the advertisement trading efficiency in conjunction with correlation techniques such as the network technology, webpage making, multimedia special efficacy, data base administrations, reduces advertising cost, improves the advertisement transaction flow.In addition and the operating environment that provides advertiser and consumer to carry out electronic transaction, allow the consumer carry out shopping online.

Traditionally, on the airport, advertisement plate such as station, shop or lamp box advertisement be because of its rent costliness, production costs height and publication process are time-consuming, are the company of target to transnational enterprise or with the market abroad especially, and its advertising cost is expensive especially.

The purpose of this invention is to provide a kind of method of carrying out the advertisement business running with the network technology, Information of Science and Technology, see through native system and method just can reduce client at the cost of global advertisement, raise the efficiency and can replace the mode that static plane shows in lively multimedia display mode, advertising results are better.And can utilize the same space to allow more ad consumer timesharing publish, share client's place and rent full burden.The flow process that has not only shortened conventional ads making, publication can increase elasticity and the convenience that ad content changes again; On the other hand, because the prosperity of the Internet, increasing sharply in number of website, many websites attract to visit less than client because of popularity is low, therefore the world beyond pressing in the Internet carries out advertising marketing, therefore set up this ad system can improve the popularity of website for website and webpage advertisement thereof in the big place of crowd's flow, increase the number of visiting people of website, and often there is beautiful lively webpage in each company, therefore do not need increase expense again to make billboard, directly the webpage of company is handed over to native system and handle broadcast, it is convenient to save money again.Native system is scattered in each regional web advertisement service system of the whole world by integration, and the web advertisement Play System of each point, system host, relevant control, management software and computer network are formed a global webpage advertising marketing system.See through binding with the Internet, client and advertising agent can be logined native system, be engaged in the selected of advertisement working days, the working days inquiry, the transaction of advertisement e bill, actions such as browing system website, deliver to the program of arranging an order according to class and grade after client's e-advertising order is handled via native system broadcasts in modes such as large display screen or multimedia special efficacys in the place of appointment on time, reach advertising results, the advertisement place also provides network computer and browser, provide audience polling intrasystem advertising information, filling out recruits interrogates volume, the repayment ad consumer, if the consumer is ready can see through buying at once the transaction system fast and safely that native system provided and finish transaction.Online friend on the Internet can go up native system query site advertising information, advertisement warehousing system via native system can obtain the advertising information picture, sees through the hyperlink of this picture, the website that can link ad consumer, native system can be added up and visit this advertisement number repayment client.

The present invention is a cover system and method, be used for improving the speed of global advertisement publishing and obtain the method that effect is repaid fast, and be that unit comes playing advertisements with the webpage, the advertisement that plays is stored in the database, seeing through the Internet inquires about, allow singly just advertisement of advertisement, can see through the be linked back interface of advertisers of hyperlink but become in the Internet, this invention wherein one for to remedy now search engine searching result all be explanatory note rather than directly introduce the result that it is inquired about with complete webpage (homepage), the first stroke webpage picture that native system sees through the web advertisement warehousing system can provide the webpage picture data also will meet search condition fast is shown in screen center, and sub-window and web advertisement warehousing system that other Search Results can see through the screen left side provide the webpage picture data fast.Advertising audience that this advertisement repaid in each advertisement place leave a message data and statistical data have also been collected in the native system, allow the shortcoming that in the past can't learn advertising results, be improved in the present invention, advertising results can be learnt rapidly, and the advertiser is given in reaction, if the consumer is ready can see through buying at once the transaction system fast and safely that native system provided and finish transaction.

The invention provides a kind of with computer network science and technology for this reason, Information of Science and Technology carries out the method for advertising running, it adopts the advertisement business trade mode of improving the conventional ads billboard, and provide Internet Forum to carry out the method for advertisement business running to external world, it includes: a master station is in order to carry out this method and to be present on the medium of communication in the website mode, at least one is by advertiser's computer of client's operation, at least one is by online friend's network operating browser, at least one regional Advertisement Server, and hardware such as at least one web advertisement output unit utilization of arranging in pairs or groups, this zone Advertisement Server is controlled this web advertisement output unit and is presented predetermined advertising message, and this master station, advertiser's computer, the network browsing device, and regional Advertisement Server mat then this medium of communication linked, it is characterized in that this method comprises following program:

Login: it is that a kind of medium of communication that sees through is finished necessary operation so that bring into use the program of system;

The queries ad information: it is a kind of program that the retrieve advertisements relevent information is provided;

The reservation working days: it is a kind of program of choosing advertisement place, time spot that provides;

Pay the bill: it is the program of the advertising fee paid of a kind of advertiser of collecting;

Pass a shelves addressee: it is that a kind of client of reception transmits the program that advertisement that the program of desiring the advertisement-printing data or client play can be written into broadcast again;

Working days are signed: it is a kind of a kind of program of being arranged into advertisement journey the working days that the client was scheduled to;

Ad playing: it is that a kind of web advertisement output unit that sees through transmits a kind of program of advertising message to spectators;

Spectators' message exchange: provide spectators' retrieve advertisements related data, spectators answer a questionnaire, and assessment advertisement effect is browsed the program of native system website;

The inquiry of advertisement webpage: under the prerequisite that the client agrees, the advertisement webpage that the client is left in the advertisement storage offers online friend's inquiry, in order to the media of propagating and take back as chain the own affiliated web site of client;

Consumer's online trading: the consumer has purchase intention to this webpage after the inquiry of advertisement webpage, this method offers the mechanism of consumer's online trading, apace the conclusion of the business order is sent to the advertiser, and this advertiser delivers to product in consumer's hand fast.

Now the embodiment shown in conjunction with the accompanying drawings describes structure of the present invention and function in detail.

Fig. 1 is the entity device figure of total system, clearly indicate on it advertiser the equipment that must use, the media that is utilized, the client/server of native system (client-server model), how to utilize advertisement plate and network computer (networkcomputer, NC) and browser come the spectators of service advertisement, and provide the consumer queries ad related data on network, utilize native system to help the client to drop into advertisement to reach, obtain the repayment of advertising results the soonest with least cost, best place.

Fig. 2 is a system block diagrams of the present invention, and native system and advertiser and advertising audience are described, the interactive relationship between the cyber surfer.

Fig. 3-A among Fig. 3,3-B, 3-C are respectively process flow diagram and the business method thereof that the advertiser carries out the advertisement business transaction among the present invention.

Fig. 4 is process flow diagram and the business method thereof that the cyber surfer carries out the inquiry of advertisement webpage among the present invention.

Fig. 5 is the processing flow chart of platform of the present invention zone Advertisement Server playing advertisements and the interactive approach that spectators use network computer.

Fig. 6 is the supplementary notes figure of Fig. 2 system block diagrams.

Fig. 7 carries out the result screen explanation of advertisement webpage inquiry for cyber surfer of the present invention and advertising audience.

The process flow diagram that Fig. 8 carries out online trading for consumer among the present invention.

As shown in Figure 1, entity device of the present invention is made of following components:

Advertiser's computer 10 (Customer computer), it can provide advertiser or advertising agent online to use the computer system of the Internet or can see through the computer system that any way directly connects native system (WHAS).

Advertiser's communication switching pipeline 12 (Customer link), the advertiser links also login native system (WHAS), so that carry out the actions such as selected, working days inquiry, advertising rates inquiry, the transaction of advertisement electronic bill, browing system website of advertisement working days.

Medium of communication 14 (Communication medium), it can be in order to media or the method that computer communication switching, transmission are provided.With regard to network, it can be divided into the Internet (Internet), integrated numerical digit service network (ISDN), public's switch type telephone network (PSTN) etc.; Dividing (Leased circuit or leased line) with regard to special line can be T1, T3 special line etc.; Divide with regard to transmission medium, can optical fiber, twisted-pair feeder, concentric cable (can be divided into carrier frequency (Carrierband), fundamental frequency (Baseband), broadband (Broadband) (as CATV network, RF modem etc.)), and other mode classification and medium of communication miscellaneous.

Master console 16 (Console) provides the native system supvr to carry out the management and the maintenance of native system (WHAS).

Main frame 17 (Mainframe) is the maincenter of native system, in order to management to be provided and to safeguard calculation process ability and the storage capacity that native system is required, and coordinate, control, integrate each regional advertisement service system to reach advertiser's advertisement transaction, make the advertiser can link and login native system (WHAS), carry out the actions such as selected, working days inquiry, advertising rates inquiry, the transaction of advertisement electronic bill, browing system website of advertisement working days.Provide appropriate managerial, storage and backup in addition and to advertiser's data and web advertisement data.

Whole world webpage advertising marketing 18 (WHAS) of system, it is one and see through integrates and to be scattered in each regional web advertisement service system of the whole world, the web advertisement Play System main frame in each advertisement place and relevant control, management software, computer network (can be virtual personal computer's network (Virmal private network, VPN) or the multi-functional global webpage advertising marketing computer network system formed of personal computer's network (Private network, PN etc.).

This regional advertisement play system is coordinated, controlled, integrates to zone Advertisement Server 20 (Local AD.Server) in order to management being provided, controlling required calculation process ability and the storage capacity of advertisement play system, and.The advertising audience can see through network computer and browser links this regional Advertisement Server, advertisement related data in the advertisement related data of query region and the whole WHAS system, if the consumer is ready the transaction system fast and safely that is provided to be provided buying at once to finish transaction.

Advertising audience's communication switching pipeline 21 (Audiences ' link), the advertising audience sets up the communication switching pipeline by network computer and browser that the advertisement place provides.Through communication switching pipeline thus, but spectators' queries ad related data, fill out to recruit and interrogate volume, browing system website, message, online trading, these data or message can be handled or see through regional Advertisement Server via regional Advertisement Server and be sent to the WHAS system handles.

Web advertisement output 23 (Output AD.homepages), it is handled the web advertisement picture via the web advertisement Play System, presented to audience by screen (as large-scale LCD screen, large-sized TV screen based, projection screen etc.) again.The multimedia advertising information also can be handled via the web advertisement Play System and present to audience in multimedia special efficacy mode.The web advertisement Play System is with automatic identification pronunciation function, but interpretation advertiser title or network address, finish in this advertisement that when beginning (or) is preceding can play customer name or advertiser's network address automatically, for example play: " above advertisement is supported by XXXX ", or play with English: " This is sponsored by Vihara. " or broadcast: " This is sponsored bywww.vihara.com. "

Advertising audience 26 (Audiences) is any individuality of accepting this ad information.

Cyber surfer's communication switching pipeline 28 (Internet user ' s link), the cyber surfer sets up the communication switching pipeline by computer and browser online.Through communication switching pipeline thus, the cyber surfer can go up native system query site advertisement related data, advertisement warehousing system via native system, can obtain the advertising information picture, the hyperlink that sees through this picture can link advertiser's website, and native system can be added up the number repayment advertiser of visiting this advertisement.

Respond viewer path 29 (Response path), native system can be integrated and be scattered in the distributing environment that each regional web advertisement server of the whole world is constituted, and with optimized transfer path Query Result is delivered to the cyber surfer.

Cyber surfer 32 (Internet user) is the user of any use the Internet.

(Network computer, NC), it is the computer system with browse network information ability to network computer 34, so that the advertising audience browses web sites, the queries ad related data, fill out the actions such as interrogating volume, message, online trading of recruiting.

Figure 2 shows that the function mode of integral body of the present invention, it can be divided into three frameworks: client software framework 60, host side software architecture 84, regional Advertisement Server end software architecture 82, these three frameworks come service advertisement spectators 26 and cyber surfer 32 with 14 communications of communications exchange media.

● advertising audience's 26 general references are watched everyone of web advertisement Play System, and they do not need charged brain online, and the network computer that native system provided just can be accomplished the function of this website of inquiry.

● cyber surfer 32 general reference sees through the people that network is connected to the system website of this global webpage advertising marketing system 18, and they must possess and connect the instrument of going up network.

● communications exchange media 14 general reference is any can to connect the media or the method for surfing the Internet, as Fig. 1 14 shown in.

Client software framework 60, the general reference advertiser connects the needed ownership system software architecture of global webpage advertising marketing 18 systems of system, and it comprises:

1. advertisement electronics shelves are made module 62: advertiser oneself or through committing others make or when making module with the advertisement electronics shelves that webpage format is play, and global webpage advertising marketing system 18 can initiatively transmit and more renew module to the client, replaces original module.

2. goods orders handles 63: the advertiser is when seeing through global webpage advertising marketing system 18 and carry out commodity transaction, when the consumer places an order, and after having paid the bill, native system can transmit consumer's order data and give the advertiser, default is to be sent to advertisement client side with the literal shelves, handle the data source of module 63 as goods orders, the advertiser is with regard to the content of this order profile foundation as works of treatment such as the shipment of commodity and dispensings.If because of other reasons, when being necessary to adopt other more fast and safely File Formats, global webpage advertising marketing system 18 can initiatively transmit the reception and the decoding program that more renew and give the client, replaces original pattern.

3. customer information exchange module 64: the advertiser is when seeing through network and login this global webpage advertising marketing system 18, at the left communication modes of member subscription, become the default communication modes of customer information exchange module 64, because of other reasons, when being necessary to adopt additive method, whole world webpage advertising marketing system 18 can initiatively transmit other information switching methods and give the client, replaces original method.

Host side software architecture 84 is meant the software architecture of the global webpage advertising marketing system 18 of Fig. 1, and it comprises:

1. reservation system 86: be divided into area period advertising module 601, customer order module 603, payment mechanism 605 (detail with reference Fig. 6 and explanation thereof).When the client enters reservation system 86, can enter area period advertising module 601, inquire about regional period and unit price that it is wanted, after selecting the period of wanting, customer order module 603 be can enter and client pre-determined advertisement area and period handled, and after selecting period and area, the clearing total charge, order details and all amount of money are added up to the client and are done the secondary affirmation, and after the client confirmed errorless agreement payment, payment mechanism 605 can occur, allow the client handle payment, after the system validation payment proof,, will start (advertising message exchange system) notice if this is to play for the first time.

2. the advertising message exchange system 88: it is divided into client's advertisement electronics shelves and transmits 607, advertisement effect statistical study 609 and consumer's order 611.

Confirming clients when reservation system 86 has had payment proof and the amount of money errorless, and this advertisement is to play at native system for the first time, then advertising message exchange system 88 starts advertisement electronics shelves transmission module 607, transmission information is given client's Information Exchange System 64, notify the other side can transmit the electronics shelves, and transmit according to method and appointed place that system is informed.Be coordinate ad Information Exchange System 88, guarantee that client's advertisement electronics shelves are sent to the place of appointment in safety time, when advertising message exchange system 88 sends the first envelope information to the client, can write down 100 databases in information, the time that record sends, and change " having notified consumer's number of times " field becomes 1 from 0.At set intervals later on, advertisement program system 93 checks whether advertisement is passed back, if not passing to or passed to still, system opens shelves failures (Open file false), just pass biography shelves failures field in the data bank of shelves the client, the record and the reason of record " failure ", and send the second envelope information requirements client and pass shelves, and change " having notified consumer's number of times " field becomes 2 from 1, by that analogy, rechecking always, correctly pass shelves up to the client, advertisement electronics shelves transmit 609 and can compare system time and " last trade safety time ", and record surpasses the safe time limit, if surpass safety time, advertisement program system 93 replaces this ad break with other advertisement shelves in the advertisement storage data storehouse 104, in the hope of the normal broadcast of advertisement play system.

Query note that the statistical study 609 of advertisement effect is used network computer 34 with cyber surfer 32 query note and spectators and whole effect statistical data and consumer see the consumption achievement that advertisement produces, according to the needed time cycle of client, send the client on time, can provide the client to make the status analysis of consumer's level and consumer's inquiry, to drop into the place of advertisement as next time, time is for referencial use, the statistical study 609 of advertisement effect decides member's grade of this advertiser according to the statistical value of unit interval, pass to the advertiser, and then influencing the unit price of ad playing, statistical value decides member's grade.

Consumer's order 611 has determined that in system the consumer transfers accounts to native system, the order data that system can place an order the consumer, and this mechanism of seeing through sends the advertiser apace to, so that the client finishes transaction fast.

3. the advertisement program system 93: neutral gear is not arranged during its regular querying regional ad break 98, if occur, can check customer order data storehouse 96, whether there is the client to forget the advertisement of transmission, notice advertising message exchange system 88 client once more transmits advertisement electronics shelves, also can't send to the destination if surpass " last Secure Transaction time " client, near advertisement storage 104 is selected to be equivalent to oneself advertisement or the public service ads of time dead and is supplied the advertisement neutral gear.

4. advertisement webpage inquiry mechanism 90: when client or cyber surfer when the network of global webpage advertising marketing system 18 is sought the web advertisement, system can start advertisement webpage inquiry mechanism 90, connects advertisement storage data storehouse 104 and the picture of Fig. 7 occurs.

Want to inquire about which kind of advertisement, please at " SEARCH FOR " field input key word; At " TYPE " field input style.Native system will enter advertisement storage data storehouse 104 and search for, and then 703,705,707,709 and 711 result occurs.

Wherein 703 for inquiring the condition that meets 701 inputs, and Universal Resource Locator (the Universalresource locator that occurs, URL), this Universal Resource Locator can hyperlink be connected to affiliated company of advertisement or individual website, when the mouse index moves to next record, Universal Resource Locator anti-white, also just move to next record thereupon, this action can be drawn 705 webpage, become the webpage of next record, with 707 Dmozs that become next record, this is to move the dynamic action that is produced with mouse fully, be different from now general character introduction that search engine provides, presented as 707, in order to improve the speed that 705 webpages are presented at user's end, native system invention a kind of " webpage query method fast ", utilize network address comparison module 92, be used for comparing network address from each region server that writes down on the server network address database 108 of the network address of the Internet user end and global webpage advertising marketing system 18, see through address parsing (Address resolution) program and can find out immediate server network address, connect the advertisement storage 104 of this region server, send the literal brief introduction of this webpage and webpage from this region server advertisement storage 104, accelerate to hold the speed that is presented the user, reduce the transnational transmission number of times of webpage, but when both sides' network address can't bear results, still can with the data warehouse of main website preset value, spread out of webpage and literal brief introduction, if the advertiser is the website of oneself not, 703 hyperlink that the provided function that is connected to client web site can't realize so, the method that the native system proposition is remedied, utilize the function of 709 viewers message exactly, see through client's advertisement analysis of related results statistics 609 → advertising message exchange system 88 → customer information exchange 84 and pass to the advertiser, if the online friend is ready to consume, can carry out online trading through 711 transaction interface.

5. network address comparison module 92 is a module, be used for comparing network address from each region server that writes down on the server network address database 108 of the network address of the Internet user end and global webpage advertising marketing system 18, see through the address analysis program and can find out immediate server network address, and then mapping goes out virtual web site and carrying bank account number.

All mechanism and the software architecture of the regional Advertisement Server end of zone Advertisement Server end software architecture 82 general references, it comprises:

1, advertisement play system 70 is a module, according to regional ad break 98 databases, advertisement is regularly broadcasted with the form of webpage, when the field of regional ad break database 98 " identification pronunciation content automatically " when being not equal to blank, starting automatic identification lingware will " identification pronunciation content automatically " broadcasting.

2, spectators' Information Exchange System 72 is an interface, be in the middle of spectators and advertising database, spectators are after seeing the advertisement that advertisement play system 70 is broadcasted, further understanding is thought in advertisement wherein, that just can come the inquiry data through spectators' Information Exchange System 72 with the network computer on billboard next door, what the interface that its system showed and advertisement webpage inquiry system 90 were showed is the same interface, as shown in Figure 7.Because global webpage advertising marketing system 18 is made up of the region server that is scattered in all over the world, so global webpage advertising marketing system 18 system website that the content calcaneus rete network viewer of the website that spectators see by network computer is seen are the same, but see through network computer and can't inquire about other websites to the Internet, because the purpose of network computer be set be advertising results for the collecting zone server, not to allow the user directly surf the Internet, spectators can be to its advertisement of inquiring about message or suggestion, as Fig. 7 709, spectators' message data, can enter region server " advertising inquiry " 106 databases, at the database that sees through data base consistency(-tance) function change main frame, see through advertising message exchange system 88 again, regularly pass to the client with regional and reference constantly as the advertisement of next input.

3, consumption order transaction 94, this mechanism of seeing through can help advertiser and consumer's foundation transaction pipeline fast and safely, finish online trading quickly and safely.

Database generally has two kinds, and one is host side, and another is a region server.Host side contains database (notes: also can be described as database table in correlation database (Relationaldatabase) such as advertisement order 96, regional ad break 98, information record 100, member write down 102, advertisement storage 104, advertising inquiry 106, server network address 108, consumer's order 110, advertiser's goods orders 112, but for asking its popularity, the logical database of being called of the present invention, letter covers a situation that database table is divided into a plurality of database tables).And region server has databases such as advertisement storage 104, regional ad break 98, advertising inquiry 106, consumer's order 110, advertiser's goods orders 112.

1, advertisement order 96 is a database, comprises " membership number ", " O/No. ", " order serial number ", " ad playing place ", " period ", " ad playing time ", " advertisement unit price ", " total price ", " whether paying the bill ", " last trade safety time ", " the advertisement shelves are deposited the data warehouse numbering ", " hope sees that the user inquires about; The consumption record cycle ", fields such as " whether be ready to provide network user inquiry ", " kind ", " whether be ready to do online trading ", " carrying bank account number ", " Fail Transaction ", " client's transfer amount ".This database is made all data of advertisement for record client scheduled time slot, and " whether paying the bill " when being set at " YES ", advertising message exchange system 88 just can start, notify the client to pass shelves, during " whether being ready to offer network user inquires about "=YES, client's advertisement electronics shelves that system just can allow to leave the advertisement storage in offer user's inquiry on the network, use in " ad playing place ", " period ", " ad playing time " changes the data of regional ad break 98 databases the inside, in order to the loop play advertisement, " advertisement shelves deposit data warehouse numbering " can close this advertisement electronics field that is connected to all records of advertisement storage storehouse and put.

" kind " promptly writes down the kenel of this advertisement, can be divided into general advertisement, playing advertisements, oneself advertisement, public service ads again.

● general advertisement: refer to the advertisement that the client is scheduled to according to normal procedure, client's advertisement electronics shelves must transmit the extremely global webpage advertising marketing of advertisement electronics shelves system 18 according to 88 indications of advertising message exchange system on time, and are errorless on inspection, the playing advertisements of regularly fixing a point.

● playing advertisements again: this advertisement that refers to the client was play at native system before this, and data warehouse has had data, so need not to transmit archives through 88 indications of advertising message exchange system again.

● oneself advertisement: refer to that the period free in regional ad break 98 can play, system can arrange the advertisement of oneself to supply this ad break.

● public service ads: be the required advertisement of public good group that masses assert.

Period free in regional ad break 98 can be for playing, and native system is considered as the advertisement of own system and plays.

Whether " be ready to do online trading " is can offer to want that the client who utilizes the advertisement webpage to transact business does further selection, " whether be ready to do online trading "=YES represents that the advertiser is ready to utilize this webpage to do online trading, " carrying bank account number " is to allow the advertiser import the account on transfer transactions account number of oneself, after system validation consumer and advertiser both sides finish online trading, utilize " carrying bank account number " amount of money that the advertiser is deserved to be given to the advertiser.

2, regional ad break 98 is a database, comprises fields such as " ad playing place ", " period ", " ad playing time ", " advertisement file form ", " the advertisement shelves are deposited the data warehouse numbering ", " identification pronunciation content automatically ", " server network address ".All details data of ad playing of record client can be understood the scheduling of advertisement by this database, have which neutral gear not have ad playing.

Advertisement play system 70 is regularly play advertisement electronics shelves according to regional Advertisement Server system time.

This database also has a consistance database in region server, and is identical with document record (Recored) two ends, the synchronization action of reaching an agreement property of both sides' palpus.

3, information record 100 is a database, comprises fields such as " membership number ", " ad playing place ", " period ", " ad playing time ", " O/No. ", " order serial number ", " having notified consumer's number of times ", " Fail Transaction ", " failure cause ", " last safety time ", " client's network address ", " notifying consumer's cycle again ", " client's classification ".Record advertiser and native system Transaction Information and consumer and advertiser's Transaction Information is distinguished with " client's classification ".

After the advertiser preengage the advertisement area period, native system began to do a series of communication with the advertiser, and information record 100 is exactly the information that writes down these communications.Similarly, when advertiser and consumer did online trading, the interactive informations between record advertiser, consumer and the native systems be responsible in information record 100.

4, the member to write down 102 be a database, comprise fields such as " membership number ", " member address ", " member's communications data ", " emergency interconnection data ", " client's grade ".Record client or cyber surfer's physical data." member's communications data " is the address details that advertising message exchange system 88 can exchange message; " client etc. " are that the advertisement according to the advertiser is decided client's grade by the inquiry rate, and then influence the advertisement price.

5, advertisement storage 104 is a database, comprises fields such as " the advertisement shelves are deposited the data warehouse numbering ", " webpage deposit position ", " O/No. ", " order serial number ", " adline ", " ad content brief introduction ", " accumulative total reproduction time ", " whether being ready to offer the network user inquiry ", " whether be ready to do online trading ".

The storage location of advertisement storage 104 all advertisement webpages of record, knowledge base for the advertisement webpage, cyber surfer and spectators see through network connections to native system, the key word of inquiry " ad content brief introduction " and " adline ", and then correlate relevant advertisement webpage, but agree to offer under the prerequisite of network user inquiry the client, that is to say " whether being ready to offer the network user inquiry "=YES, system just can allow arriving of network user inquiry.

This database also has a consistance database in region server, and is identical with document record two ends, the synchronization action of reaching an agreement property of both sides' palpus.

6, advertising inquiry 106 is a database, comprising: fields such as " inquiry's title ", " query time ", " area at inquiry place ", " message record ", " the advertisement shelves are deposited the data warehouse numbering ", " server network address ".

When cyber surfer 32 or spectators' 26 connection native systems, during queries ad, system's network address comparison module can start, comparison the other side's network address and server network address 108, find out immediate network address, user's Query Result is the base with this server just, sends the result and holds to the user, and record " inquiry's title ", " query time ", " inquiry location ", " message record ", system can according on the advertisement order database " user's user ﹠amp is seen in hope; The consumption record cycle " field regularly data transmission is given the advertiser.

7, server network address 108 is a database, comprises fields such as " server name ", " Time Created ", " location ", " server network address ", " virtual web site ", " consumer's amount of money changes account No. over to ".Be all servers of handled easily personal management, set up this database, when starting at advertising message exchange system 88, network address comparison module 92 can be compared out immediate server network address according to collected client's network address and server " network address ", notify the client to pass shelves to this server, when cyber surfer's queries ad data, also can compare the server network address, to be desirably in the shortest time Query Result is delivered to inquiry's computer, when the viewer thinks to finish when transaction on the net, the notebook data storehouse provides local bank to paste and number does online trading to the consumer.

8, consumer's order 110 is a database, comprises fields such as " consumer's numbering ", " consumer's O/No. ", " order serial number ", " ad playing place ", " period ", " ad playing time ", " whether the consumer pays the bill ", " advertisement shelves data warehouse numbering ", " ordering detailed ", " the consumption amount of money ", " consumer's transfer amount ", " Fail Transaction ", " consumer's communications data ", " consumer's name ", " dead line ", " can return goods the time limit ", " Mobile Directory Number ".

9, advertiser's inventory 112 is a database, comprises fields such as " membership number ", " production code member ", " inventory serial number ", " trade name ", " commercial specification ", " cargo price ", " total price ", " the advertisement shelves are deposited the data warehouse numbering ", " carrying bank account number ".

When the advertiser is preengaging ad break, when " whether be ready to do online trading " input " YES ", the data that advertiser's inventory 112 can appear in system allows the advertiser import it to want contents such as the commodity detail of selling and unit price, in order to allowing in the future the consumer select to want commercial specification and the price of buying.

Fig. 3-A is depicted as that advertiser among the present invention carries out the process flow diagram of advertisement business transaction and with advertisement webpage multifunction, its step is as follows:

301: the client ins all sorts of ways to connect and surfs the Internet, enter global webpage advertising marketing system 18, start and " during reservation module 86, can require to input membership and password; if login for the first time, then need apply to become the member and enter the application member picture of filling in a form and complete the application process.

303: global webpage advertising marketing system 18 its websites that showed are to be dispersed in the catenet that the server of all parts of the world is formed, so the client will select to want the area of advertising at this, after the area of wanting is not sent out in filtration, select desired area more in detail, start reservation system 86, enter area period advertising module 601, area period and unit price occur and inquire about to the client, member's grade that unit price herein can write down because of advertiser's member in 102 is different.

307: enter customer order module 603 and handle advertisement area and the period that the client is scheduled to, and after selecting period and area, the clearing total charge, order detailed catalogue and all amount of money statistics appear, and ad playing place law is observed in signature, violate local law as the ad content of being play, all legal liabilities are undertaken by the advertiser.Allow the client make secondary and confirm, can get back to 303 and remake once and select as the client is dissatisfied, whether the client can select this advertisement whether to be ready to offer cyber surfer's inquiry and utilize this webpage to do online trading at this, detail as per the explanation of Fig. 3-B.

323: start network address contrast module 92, compare, find out immediate region server,, will provide the server network address of main website to represent if comparison is come to nothing according to the network address position of computer that the client uses and the network address of server network address 108.

325: the local carrying bank account number in the network address database of the server network address 108 that system goes out according to the comparison network address offers client's carrying bank account number.

327: the advertiser utilizes mobile phone to transfer into and specifies in the account number, the mechanism of swiping the card on the net that also can use native system to provide according to the account number that system provided.

329: whether system and bank's line are determined correctly to have received this advertiser's advertising expenditure, as being YES with answer, then changing advertisement order 96 databases and " pay the bill "=YES, enter treatment step 331, if answer is NO, then enter 347.

331: after determining to receive this advertiser's the correct amount of money, " the advertisement shelves are deposited the data warehouse numbering " of system queries advertisement order 96, if the data of playing at native system in the past, then " the advertisement shelves are deposited the data warehouse numbering " has original numbering, system can skip to 304, otherwise " the advertisement shelves are deposited the data warehouse numbering " field can be blank, and system can skip to 333.

333: the advertisement electronics shelves that start advertising message exchange system 88 transmit module 607, call out in the network address of network address comparison module 92 comparison clients and the global webpage advertising marketing system 18 network address of each region server that writes down on the device network address database, see through this analysis program and can find out immediate server network address, and then mapping goes out virtual web site, advertisement electronics shelves transmit module 607 transmission virtual web sites and notify the other side can transmit the electronics shelves for client's customer information exchange module 64, and transmit the method for informing according to network address comparison module 92 and appointed place, after advertisement electronics shelves transmit module 607 transmission e-mails, can write down in 100 databases in information, the time that record sends, and change " having notified consumer's number of times " field becomes 1 from 0.

335: at set intervals, check whether client's advertisement electronics shelves pass global webpage advertising marketing system 18 back, if not passing to or passed to still, system opens the shelves failure, just the failure of the biography shelves in the database of information record 100 field, the record and the reason of record " failure ", skip to 337,, then skip to 339 if pass the shelves success.

337: whether advertisement scheduling 93 is checked this transaction " last trade safety time " and is surpassed, if not then continue to notify the client to pass shelves to 333, if surpass, then to 351, cancels this transaction.

339: successfully pass to the specified place of native system at advertisement electronics shelves, after errorless on inspection, the newly-increased document of system is to advertisement storage 104, corrigendum " the advertisement shelves are deposited the data warehouse numbering " is to this notes record of advertisement order 96 databases, the shelves name of change advertisement electronics shelves becomes " the advertisement shelves are deposited the data warehouse numbering ", advertisement electronics shelves are reached specified position, advertisement storage data storehouse, see through the data updating of the function of data base consistency(-tance), advertisement electronics shelves are reached region server and host server region server and host server.

340: upgrade area period advertisement 98 databases, " the advertisement shelves are deposited the data warehouse numbering " of this advertisement put into these notes of the regional period that the advertisement shelves are play and record.

341: check order database, if whether the client is ready that the open network person inquiry "Yes" that allows directly arrives step 343, otherwise to 345.

343: whether corrective advertising storage data storehouse 104 " is ready to offer the network user inquiry "=YES, and network user can be inquired about.

345: whether corrective advertising storage data storehouse 104 " is ready to provide the network user inquiry "=NO, does not allow network user inquire about.

347: transmission information is notified this client, does not correctly transfer into appointed bank, and this is recorded information record 100, in order to checking " last Secure Transaction time ".

349: whether reservation module 86 is checked this transaction " last trade safety time " and is surpassed, if not then to 329, proceed, if surpass, then to 351.

351: reservation module 86 is recorded as YES with " Fail Transaction " in the advertisement order 96, enters the Fail Transaction reason and handles (Fig. 3-C).

Fig. 3-B:

309: system provides the legal provision of locality to the advertiser, allows the client sign in accordance with the clause letter of consent.

311: if advertiser's ad content does not meet local law, then get back to 303, reselect the area period, or leave native system, otherwise enter 312.

312: the advertiser determines whether this advertisement is to play for the first time, if then to 314, otherwise enter 313.

313: system provides this advertisement of having play by customer selecting of transactions history order, and after clicking, system puts into this " the advertisement shelves are deposited the data warehouse numbering " on the new customer order.

314: whether be ready to provide the advertisement webpage on network, to inquire about for customer selecting, if be ready, then enter 315, otherwise enter 317 for the people.

315: upgrade in the advertisement order 96 and " whether be ready to offer the network user inquiry "=YES.

317: " whether being ready to provide network to use inquires about with the person "=NO in the advertisement order 96 is provided.

319: provide the client whether to be ready with the media of this webpage as online trading, if answer is to be ready, then to 321, otherwise to 323.

321: advertiser's inventory 112 is provided, allows the client import the commercial specification list price, when the consumer has purchase intention to the product of this webpage, can enter advertiser's inventory and click product, conclude the business.

Fig. 3-C:

353: check this transaction in client's advertisement order 96, whether advertisement has remaining transfer amount, if having, and then to 355, otherwise to 357.

355: transfer amount is returned the advertiser.

357: systematic analysis Fail Transaction reason, if in responsibility on one's body the client, then correct this member and write down client's grade in 102, if responsibility has on one's body the company 18 systems of global webpage advertising marketing system, then take responsibility, and the data of Fail Transaction reason and subsequent processes is passed to the advertiser according to signatory clause.

359: whether advertisement program system 93 can have neutral gear by regular querying regional ad break 98, if occur, can check customer order data storehouse 96, whether there is the client to forget the transmission advertisement, notice advertising message exchange system 88 requires the client to transmit advertisement electronics shelves once more, if can't send to the near advertisement storage 104 in destination and select to be equivalent to oneself advertisement or the public service ads of time dead and supply the advertisement neutral gear surpassing " last Secure Transaction time " client.

Process flow diagram and business method thereof that Fig. 4 carries out the inquiry of advertisement webpage for cyber surfer among the present invention, its step is as follows:

401: when client or cyber surfer saw through website that network connects global webpage advertising marketing system 18 and seek web advertisement, system can start advertisement webpage inquiry mechanism 90, link advertisement storage data storehouse 104.

403: when the user connects global webpage advertising marketing system 18, picture shown in Figure 7 occurs, at " SEARCHFOR " field input key word; At " TYPE " field input style 701.

405: call out in the network address of network address comparison module 92 comparison clients and the global webpage advertising marketing system 18 network address of each region server that writes down on the server network address database 108, can find out the network address of immediate server through the address analysis program.

407: for improving the speed that advertisement webpage 705 is presented at user's end, provide this advertisement webpage with immediate region server, send the literal brief introduction of this webpage and webpage then from this region server, accelerate the speed that user's end is presented, reduce the transnational transmission of webpage, but when the comparison of both sides' network address can't bear results, can be basis still, spread out of webpage and literal brief introduction with the data warehouse of main website.

408: if the viewer is ready to buy to this page advertised product, and this advertisement webpage is that the advertiser registers and can do online trading, and the viewer can click and enter 711 and conclude the business, and whole process of exchange sees for details shown in Figure 8.

409: with reference to figure 7, when mouse pointer moves to 703 next records anti-white (yl moiety) of Universal Resource Locator, also just move to next record thereupon, this action can be drawn 705 webpage, become the webpage of next record, with affect 707 to become the brief introduction of next record webpage, move the dynamic action that is produced with mouse when this is complete, be different from all character introductions that search engine provides now, the viewer clicks advertisement webpage or universal resource locator (url), can attempt connecting client's website.

413: if the advertiser has the website of oneself, native system can be hyperlinked to advertiser's website.

415: if the viewer clicks the advertisement webpage, and the advertiser does not have the website of oneself, 703 Universal Resource Locators that the provided function that is hyperlinked to client web site can't realize so, the means to save the situation that native system proposes, utilize the function of 709 viewers message exactly, allow the viewer leave a message, or inquire about other advertisement webpages.

416: viewer's the webpage and the advertisement webpage of appearance are recorded in the advertising inquiry database, consumer's consumption order record is at consumer's order 110 databases, see through the data base consistency(-tance) function Query Database is made the conforming synchronization action of data in region server advertisement and host side, perform an analysis so that pass to the advertiser.

417: see through client's advertisement analysis of related results statistics 609 → advertising message exchange system 88 → customer information exchange (64), area distribution and message and statistical data with cyber surfer (32), spectators' (26) network address, the achievement of consumer spending is passed to the advertiser, decides according to the statistical value data.

Fig. 5 uses the interactive approach of network computer for regional Advertisement Server playing advertisements information processing flow chart among the present invention and spectators, and step is as follows:

501: advertisement program system 93 is responsible for arranging the ad break of regional ad break 98 databases, makes it not have the advertisement neutral gear to occur.

503: segments database exists the data logging of region server and host side to reach the consistance of data when seeing through the data base consistency(-tance) function with the area.

505: the ad playing module is found out corresponding " the data warehouse numbering is deposited in advertisement " and is play to obtain advertisement electronics shelves according to the timetable of regional ad break database in the advertisement storage.

507: whether " content is read in identification automatically " field equals blank, starts automatic speech recognizing software if not meeting and plays.

509: spectators see through billboard and obtain advertising message, can see through network computer queries ad particulars for interesting advertisement.

511: spectators think further message, or with advertiser's exchange message, can stay data.

512: if spectators are ready to buy to this page advertised product, and this advertisement webpage is that the advertiser registers and can do online trading, and spectators can click 711 and conclude the business, and detailed process sees that Fig. 8 illustrates.

513: leave a message data and region server network address of spectators is stored in advertising inquiry database 106, and the consumer spending order record sees through the data base consistency(-tance) function data is returned to main frame 17 at consumption order 110 databases.

515: see through client's advertisement analysis of related results statistics 609 → advertising message exchange system 88 → customer information exchange 64, the achievement of the regional distribution of cyber surfer 32, spectators' 26 network address, message, statistical data and consumer spending is passed to the advertiser.

Fig. 6 is the supplementary notes figure of system shown in Figure 2 block diagram.

Area period advertising module 601: the interface module of customer selecting area period, adopting gradual mode allows the client find its place of wanting and period, select country → area → street earlier, demonstrate the special character of advertisement at this moment, and demonstrate the historical record of in the past at this point doing advertisement, spectators and cyber surfer's whole effect statistical graph, for referencial use as place, the time of dropping into advertisement, the client also can select the advertisement effect repayment time cycle at this.

Customer order module 603: when the client enters area period advertising module 601, click in detail and will do the advertisement place and after the time, enter customer order 603, this module can help the client to put out detailed order and this transaction total charge in order, allow the client do the action that secondary is confirmed, and the advertising information play before in this order, whether having of query user, need now to replay, if answer is to have, the transactions history data can appear in system, allow the client select the advertisement shelves of replay, therefore system can save the affairs of notifying the client to pass shelves, whether the client can select to allow the cyber surfer inquire about the here advertisement on network and whether do online trading in this module, and details are seen Fig. 3.

Payment mechanism 605: after the client finishs the order option, system enters payment mechanism 605 automatically, occur swiping the card on the net and transferring accounts account number, allow the client finish online trading rapidly again safely, if the client can not adapt to swiping the card on the net, native system provides bank transfer to paste, allow the client utilize the mobile phone account transfer voluntarily, after transaction was finished, system more new order data became successful payment, continued to pass the work of shelves and advertisement scheduling.

Advertising message exchange system 88: when reservation system 86 confirms that the client has had the payment proof and the amount of money is errorless and this advertisement is to login for the first time, advertising message exchange system 88 starts advertisement electronics shelves and transmits module 607, transmission information notifies the other side can transmit the electronics shelves for client's Information Exchange System 64, and transmit the method for informing according to network address comparison group mould 92 and appointed place, be coordinate ad Information Exchange System 88, guarantee that client's advertisement electronics shelves are sent to the place of appointment in safety time, when advertising message exchange system 88 sends the first envelope information to the client, can write down the time of sending writes down in 100 databases in information, and change " having notified consumer's number of times " field becomes 1 from 0, at set intervals later on, check whether client's advertisement electronics shelves pass global webpage advertising marketing system 18 back, if not passing to or passed to still, system opens the shelves failure, just in passing the database of shelves, the client passes a shelves failure field, the record and the reason of record " failure ", send the second envelope information, require the client to pass shelves, and change " having notified consumer's number of times " field becomes 2 from 1, by that analogy, rechecking always, correctly pass shelves up to the client, advertisement electronics shelves transmit 607 and can compare system time and " last trade safety time ", if overtime, system's record in information record 100 surpasses the safe time limit, record Fail Transaction reason.

When the client passed on file security, advertisement electronics shelves transmit module 607 can give a new number automatically, " the advertisement shelves are deposited the data warehouse numbering " in the corrigendum customer order.

Advertisement effect statistical study 609: advertising inquiry database 106 is included cyber surfer 32 query note and query note and the whole effect statistical graph that spectators use network computer 34, according to the needed time cycle of client, send the client on time, consumer's consumption achievement is passed to the advertiser, can help the distribution situation of client, with for referencial use as place, the time of dropping into advertisement next time as consumer's level and consumer's inquiry.

The statistical study 609 of advertisement effect decides member's grade of this advertiser according to the statistical value of unit interval, passes to the advertiser, and then influences the unit price of ad playing, and statistical value decides member's grade.

Consumer's order 611: with the consumer under order, determined that in consumer's order transaction 94 mechanism the consumer successfully transfers accounts to designated account, order data with the consumer, see through advertisement electronics transmission module 607 immediately and be sent to advertiser's goods orders processing 63, allow the advertiser product be delivered in client's hand with the fastest time.

Determine that in consumer's order transaction 94 machine-processed transmission information the advertiser delivers to product in consumer's hand, and in the consumer can return goods " last trade safety time ", consumer's order transaction 94 machine-processed transmission information determine that the consumer does not return goods, then consumer's order transaction 94 mechanism are transferred accounts to advertiser account, and the information that will transfer accounts through consumer's order 611 → advertisement electronics shelves transmission module 607 sends client's goods orders processing 63 to.

Network address comparison module 92: be a module, be used for comparing network address, can find out immediate server network address through the address analysis program from each region server that writes down on the network address of the Internet user end and the server network address database 108.

Advertisement program system 93: can whether neutral gear be arranged regular querying regional ad break 98, if occur, can check customer order data storehouse 96, whether there is the client to forget the transmission advertisement, notice advertising message exchange system 88 requires the client to transmit advertisement electronics shelves once more, if still can't send to the near advertisement storage 104 in destination and select to be equivalent to oneself advertisement or the public service ads of time dead and supply the advertisement neutral gear surpassing " last Secure Transaction time " client.

Consumer's order transaction 94 mechanism: be responsible for the operation of whole consumer transaction online trading, consumer and advertiser's safety and quick and transaction pipeline are provided, details are seen the explanation of Fig. 8.

Can understand global webpage advertising marketing system 18 by Fig. 7 and be the service that the online friend did of network.

701: can allow the online friend import to want the key word sought and the type of advertisement, carry out condition filter to system.

703: be inquire 701 conditions of importing that meet, and the Universal Resource Locator that occurs, this Universal Resource Locator can hyperlink to all websites of advertising company, and when the mouse index moves to next record, anti-white (yl moiety) of uri information steady arm, also just move to next record thereupon, the webpage of this action traction 705, become the webpage of next record, with affect 707 Dmozs that become next record, this is to move the dynamic action that is produced with mouse fully, be different from all character introductions that Search engine provides now, presented as 707, in order to improve the speed that 705 webpages are presented on network, native system bright a kind of " webpage query method fast ", utilization is dispersed in the distributing database on the region server of all parts of the world, see through network address comparison module 92, the cyber surfer is in network address in comparison, find out with the immediate region server of cyber surfer's network address this advertisement webpage is provided, send the literal brief introduction of this webpage and webpage then from this region server, accelerate to hold the speed that is presented the user, avoid the transnational transmission of webpage, but when the comparison of both sides' network address can't bear results, can with the data warehouse of main website basis in the time of also, spread out of webpage and literal brief introduction, if the advertiser is the website of oneself not, 703 hyperlink that provided to the function of client web site can't realize so, the method that the native system proposition is remedied, utilize the function of 709 viewers message exactly, allow the viewer leave a message, see through client's advertisement analysis of related results statistics 609 → advertising message transaction system 88 → customer information exchange 64 and regularly pass to the advertiser.

711: provided hereinly to the consumer product of this webpage is ready can click the buyer 711 and do online trading, detailed process is asked for an interview Fig. 8.

Fig. 8 illustrates how consumer and native system, advertiser three parts finish the process of online trading:

801: when the consumer clicks 711, see through 711 the binding person of expanding consumption order transaction mechanism 94, enter the order picture, after system can expressly provide that kinds of goods are delivered to the consumer, in the consumer " can return goods the time limit ", consumer and N native system require return of goods person, treat as transaction success, after the consumer agreed, system just can demonstrate advertiser's inventory 112 data, in the product specification and quantity input consumer order that the consumer will want to buy, system can set " dead line ", import the order detail the consumer, after determining key, system can add up total charge.

803: system start-up network address comparison module 92, compare according to network address position that the user imported and the network address in server network address 108 databases, find out immediate region server,, will provide the server network address of main website to represent if comparison is come to nothing.

805: system offers the account number of consumer's carrying bank according to the pairing local carrying bank account number of the network address in server network address 108 databases of being compared out.

807: the consumer utilizes mobile phone to transfer accounts or swipe the card to and specify in the account number on the net according to the account number that system provided.

809: system and bank's line determine correctly to have received this consumer's the consumption amount of money, if answer is YES, then change consumer's order 110 databases " whether the consumer pays the bill "=YES, enter 811 treatment steps, if answer is NO, then enter 819.

811: after determining to receive consumer's amount of money of this consumer, system sees through consumer's order module 611, with the consumer under order, determined that in consumer's order transaction 94 mechanism the consumer successfully transfers accounts to designated account, order data with the consumer, see through advertisement electronics shelves immediately and transmit the goods orders that module 607 is sent to advertisement client side and handle in 63 modules, allow the advertiser product is transported in consumer's hand with the fastest time.

813: the advertiser was transported to product in consumer's hand with the fastest time, when kinds of goods reach in consumer's hand, consumer's order that the advertiser must will transmit at once originally is labeled as deliver goods and gives the consumer, native system is given in passback, allows system extrapolate " can return goods the time " according to kinds of goods Dagri after date.

815: whether the consumer has to send return of goods information to native system in " can return goods the time ", if having then enter 827, if not then enter 825.

817: consumer's order transaction 94 mechanism are with this transaction, the advertiser deserved fund, transfer accounts to advertiser's bank account, see through consumer's order 611 → advertisement electronics shelves and transmit the goods orders that information that module 607 will transfer accounts sends advertisement client side to and handle in 63 modules.

819: transmission information is notified the consumer, does not correctly transfer accounts to appointed bank.

821: whether consumer's order transaction 94 mechanism are checked this transaction " dead line " and are surpassed, if not then proceed to 809, if surpass, then to 823.

823: consumer's order transaction 94 mechanism are recorded as YES with " Fail Transaction " in consumer's order 110, enter 824.

824: the record failure cause sends consumer and advertiser respectively in information record 100.

825: whether the 94 machine-processed check system times of consumer's order transaction have surpassed " can return goods the time limit " of consumer's order, if then enter 817, otherwise get back to 815.

827: consumer's order transaction 94 mechanism are sent information, notify the advertiser to handle the return of goods.

829: see through client's advertisement analysis of related results statistics 609 → advertising message exchange system 88 → customer information exchange 64, the area of cyber surfer 32, spectators' 26 network address is distributed and message, the consumer spending achievement is passed to the advertiser.

831: consumer's order transaction 94 mechanism check whether the consumer has transferred into native system, if, then enter 833, if do not remain transfer amount, then finish.

833: remaining sum is returned the consumer.

Claims

1, a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it adopts the advertisement business trade mode of improving the conventional ads billboard, and provide Internet Forum to carry out the method for advertisement business running to external world, it includes: a master station is in order to carry out this method and to be present on the medium of communication in the website mode, at least one is by advertiser's computer of client's operation, at least one is by online friend's network operating browser, at least one regional Advertisement Server, and hardware such as at least one the web advertisement output unit utilization of arranging in pairs or groups, this zone Advertisement Server is controlled this web advertisement output unit and is presented predetermined advertising message, and this master station, advertiser's computer, the network browsing device, and regional Advertisement Server mat then this medium of communication linked, it is characterized in that this method comprises following program:

-to login: it is that a kind of medium of communication that sees through is finished necessary operation so that bring into use the program of system;

-queries ad information: it is a kind of program that the retrieve advertisements relevent information is provided;

-reservation the working days: it is a kind of program of choosing advertisement place, time spot that provides;

-to pay the bill: it is the program of the advertising fee paid of a kind of advertiser of collecting;

-passing a shelves addressee: it is that a kind of client of reception transmits the program that advertisement that the program of desiring the advertisement-printing data or client play can be written into broadcast again;

-the working days are signed: it is a kind of a kind of program of being arranged into advertisement scheduling the working days that the client was scheduled to;

-ad playing: it is that a kind of web advertisement output unit that sees through transmits a kind of program of advertising message to spectators;

-spectators message exchange: provide spectators' retrieve advertisements related data, spectators answer a questionnaire, and assessment advertisement effect is browsed the program of native system website;

-advertisement webpage is inquired about: under the prerequisite that the client agrees, the advertisement webpage that the client is left in the advertisement storage offers online friend's inquiry, is connected back the media of the own affiliated web site of client with conduct in order to propaganda;

-consumer online trading: the consumer has purchase intention to this webpage after the inquiry of advertisement webpage, this method offers the mechanism of consumer's online trading, apace the conclusion of the business order is sent to the advertiser, and this advertiser delivers to product in consumer's hand fast.

2, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 1, it is characterized in that also including in this advertiser's computer a client software framework (60): its general reference advertiser connects master station and uses needed all the machine-processed software architectures of this method, and it comprises:

-advertisement electronics shelves are made module (62): advertiser oneself or through committing others make can the webpage format broadcast advertisement electronics shelves, if because of other reasons, when being necessary to adopt other quicker advertisement electronics shelves to make module, master station can initiatively transmit and more renew module to the client, replaces original module;

-goods orders is handled (63): the advertiser is when using this method to carry out commodity transaction through master station, when the consumer places an order, and after having paid the bill, master station can transmit consumer's order data and give the advertiser, default is to be sent to advertisement client side with the literal shelves, handle the data source of module (63) as goods orders, the advertiser is with regard to the content of this order profile foundation as works of treatment such as the shipment of commodity and dispensings; If because of other reasons, when being necessary to adopt other more fast and safely File Formats, master station can initiatively transmit the reception and the decoding formula that more renew and give the client, replaces original pattern;

-customer information exchange module (64): the advertiser is when logining master station through network, at the left communication modes of member subscription, become the default communication modes of customer information exchange module (64), if because of other reasons, when being necessary to adopt additive method, master station can initiatively transmit other information switching methods and give the client, replaces original method.

3, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 1 is characterized in that described reservation working days program; Reach by a reservation system (86), reservation system (86) is to include area period advertising module (601), customer order module (603) and payment mechanism (605), and formed mechanism and method are finished advertisement webpage fast transaction and the advertisement working days play.

4, as claimed in claim 1 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that broadcasting through the web advertisement output unit when client's advertisement, master station can provide the historical transaction record shelves automatically, advertising inquiry database (106) includes the query note of cyber surfer (32), spectators use network computer (34) query note and whole effect statistical graph, allow advertisement electronics shelves in the customer selecting advertisement storage that has master station of safety, as long as the client clicks the historical transaction record shelves, master station is put into new order with " the advertisement shelves are deposited the data warehouse numbering ", confirm through secondary, just finish the advertisement transaction easily, demonstrate the facility of the Internet; And,

This method also comprises advertisement effect statistical study (609) program, aforementioned advertising inquiry database (106) is included the whole effect statistical graph of query note that cyber surfer's (32) query note and spectators and consumer use network computer (34), the statistics of consumer spending achievement, according to the required time cycle of client, send the client on time, in order to provide the client to inquire about the analysis of data of distribution scenario as hierarchy of consumption and consumer, to drop into the place of advertisement as next time, time is for referencial use passes to the advertiser, advertisement effect statistical study (609) decides member's grade of this advertiser according to the statistical value of time, passes to the advertiser.

5, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 4, it is characterized in that: this advertisement effect statistical study (609), function on the other hand is to determine member's grade, this performed method of master station can decide member's grade of this advertiser according to the statistical value of advertisement effect statistical study (609), and then influences the unit price of ad playing next time.

6, as claimed in claim 1 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: also include an advertisement program system (93) and an advertising message exchange system (88) in this method, neutral gear is not arranged during this advertisement program system (93) regular querying regional ad break of meeting (98), if occur, can check customer order data storehouse (96), whether there is the client to forget the transmission advertisement, notice advertising message exchange system (88) client once more transmits advertisement electronics shelves, also can't send to the destination if surpass " last Secure Transaction time " client, near advertisement storage (104) is selected to be equivalent to oneself advertisement or the public service ads of time dead and is supplied the advertisement neutral gear.

7, as claimed in claim 1 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: be sent to the place of appointment in can safety time for guaranteeing client's advertisement electronics shelves, this method can select from the nearest region server of this client receive these client's electronics shelves and and then be conveyed to master station rapidly, for this reason, this method also includes a network address comparison module (92) and is used for comparing network address from each region server that writes down on the network address of the Internet user end and the master station server network address database (108), see through the address analysis program and find out immediate server network address, and then mapping goes out virtual web site, pass to the client with this network address, transmit advertisement electronics shelves fast in the hope of the client.

8, as claimed in claim 4 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: " advertisement storage " of the present invention has concurrently provides acceleration of web page Query Result and quick multi-functional effect in all parts of the world playing advertisements, in order to improve the speed that webpage is presented at user's end, this method also includes a kind of " webpage query method fast ", utilize network address comparison module (92), be used for comparing network address from each region server that writes down on the network address of the Internet user end and the master station server network address database (108), see through the address analysis program and find out immediate server network address, and then mapping goes out virtual web site, send the literal brief introduction of this webpage and webpage from this region server advertisement storage (104), accelerate to hold the speed that is presented the user, reduce the transnational transmission number of times of webpage, but when both sides' network address can't bear results, still can be basis with the data warehouse of main website, spread out of webpage and literal brief introduction.

9, as claimed in claim 4 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: when client or cyber surfer when the network that master station linked is sought web advertisement, master station can start an advertisement webpage inquiry mechanism (90), connect advertisement storage data storehouse (104) and a predetermined webpage inquiry picture occurs, and on this webpage inquiry picture, include one " SEARCH FOR " field at least, and one " TYPE " field, by " SEARCH FOR " field input key word, and on " TYPE " field defeated kind, this method will enter advertising database (104) and search for, and result for retrieval tabulation is presented at first precalculated position (first field) of this webpage inquiry picture, this method also includes a Universal Resource Locator, and it can be presented on this webpage picture, this Universal Resource Locator can hyperlink be connected to affiliated company of advertisement or individual website, when the mouse index moves to a certain result for retrieval, anti-white (yl moiety) of Universal Resource Locator, also just move to this result for retrieval thereupon, second predetermined display positions (second field) that This move can draw on this webpage inquiry picture goes up shown webpage, become the shown webpage of network address of this result for retrieval, and make the 3rd predetermined display positions (third column position) on this webpage inquiry picture become the Dmoz that shows this simultaneously, this is to move the dynamic action that is produced with mouse fully, if the advertiser does not have the website of oneself, the hyperlink that provided of first field function that is linked to client web site can't realize so, therefore the convenient viewer who is had with the 4th predetermined display positions (the 4th field) on this webpage inquiry picture of this method function of leaving a message, pass to the advertiser after allowing the viewer leave a message again, if the consumer wants this advertisement webpage is carried out online trading, the 5th predetermined display positions (the 5th field) by clicking in this webpage inquiry can start the online trading program and carry out online trading.

10, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 6, it is characterized in that: according to regional ad break (98) database, advertisement is regularly broadcasted with the form of webpage, field in regional ad break database (98) " identification pronunciation content automatically " is when being not equal to blank, and starting automatic identification lingware will " identification pronunciation content automatically " broadcasting.

11, as claimed in claim 10 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: the radio program that is somebody's turn to do " identification pronunciation content automatically ", by interpretation advertiser title or network address, finish when beginning (or) preceding automatic broadcast customer name or advertiser's network address in this advertisement, for example play " above advertisement is supported by " advertiser's title " ", or play " above advertisement is supported by " advertiser's network address " ", or with English broadcast " This is sponsored by Vihara ", or play: " This is sponsored bywww.vihara.com ", with sound effect web advertisement customer name or web advertisement client network address are carried out advertisement.

12, as claimed in claim 9 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: also include spectators' Information Exchange System (72) in this method, it is in the middle of spectators and advertising database, spectators are after seeing the advertisement that the web advertisement output unit is broadcasted, if further understanding is thought in advertisement wherein, network computer with regard to available billboard next door comes the inquiry data through this spectators' Information Exchange System (72) so, what the form that this spectators' Information Exchange System is showed and advertisement webpage inquiry mechanism were showed is the same interface, and the master station system website that the web site contents calcaneus rete network viewer that spectators see by network computer is seen is the same, but see through other websites that network computer can't be inquired about the Internet, because the purpose of network computer is set is for the advertising results of collecting zone server and conveniently do not have the consumer of computer to carry out online trading, not to allow the user directly surf the Internet, spectators can be to its advertisement of inquiring about message or suggestion, the 4th field as advertisement webpage inquiry mechanism (90), spectators' message data can enter region server " audience polling advertising record " database, at database, see through advertising message exchange system (88) again and regularly pass to the reference of client with and period regional as input advertisement next time through data base consistency(-tance) function change main frame.

13, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 1, it is characterized in that: this ad playing program is that to see through the web advertisement output unit be that unit carries out outdoor advertising with the webpage, and the advertisement webpage that is provided has following characteristics at least:

-be the outdoor advertising that can play fast;

-be the media that the viewer connects the website of advertiser own on the network;

-be the order goods explanation foundation of rule of the media of network online trading and consumer, the advertiser can be according to the singularity of its product, utilize the advertisement webpage it to be described, informing clearly the consumer can select whether to carry out online trading down in the rule of carrying out online trading.

14, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 1, it is characterized in that: this method also has the interface of global customers finished and consumer transaction, this interface is the service that two-period form is determined dealing money and kinds of goods, so after can allowing consumption just import order, utilize instant paying of swiping the card on the line, or utilize the account transfer of mobile phone off-line.

15, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 1, it is characterized in that: described consumer's online trading program, for promoting between consumer and the advertiser reliability each other, the online trading flow process of this consumer's online trading program comprises following flow process:

-enter the order picture as the consumer, this performed method of master station can be expressly provided after kinds of goods are delivered to the consumer, in the consumer " can return goods the time limit ", consumer and N master station require return of goods person, treat as transaction success, agree under this transaction principle prerequisite the consumer, this performed method of master station just can demonstrate advertiser's inventory (112) data, in the product specification and quantity input consumption order that the consumer will want to buy, master station can be set " dead line ", import the order detail the consumer, after determining key, this method can be added up total charge;

-consumer is according to the account number that master station provided, and utilizing swipes the card on mobile phone account transfer or the line specifies in the account number, these commodity of the sincere purchase of this expression consumer;

-master station and bank's line determine correctly to have received consumer's amount of money of this consumer, be sent in goods orders processing (63) module of advertisement client side through advertisement electronics shelves transmission modules (607) immediately, allow the advertiser product is transported in consumer's hand with the fastest time;

-advertiser was transported to product in consumer's hand with the fastest time, when kinds of goods arrive in consumer's hand, consumer's order that the advertiser must will transmit at once originally is labeled as deliver goods and gives the consumer, master station is given in passback, allows master station extrapolate " can return goods the time " backward according to the kinds of goods date of arrival;

-consumer sends return of goods information to master station to the dissatisfied person of product in " can return goods the phase ";

-this method also includes consumer's order transaction (94) mechanism, this transaction can not had when " can return goods the time limit " handles the return of goods the consumer, the advertiser deserved funds transfer to advertiser's bank account, see through consumer's order (611) program and advertisement electronics shelves and transmit the goods orders that information that modules (607) will transfer accounts transmits advertisement client side and handle (63) module, help the advertiser to handle order transaction;

If-Fail Transaction, consumer's order transaction (94) mechanism checks whether the consumer has transferred into master station, if then refund and give the consumer.

16, a kind of method of carrying out the advertisement business running as claimed in claim 1 with computer network science and technology, Information of Science and Technology, it is characterized in that: include a database in this master station, the field form of this database includes:

A. advertisement order (96)

Be a database, comprise " membership number ", " O/No. ", " order serial number ", " ad playing place ", " period ", " ad playing time ", " advertisement unit price ", " total price ", " whether paying the bill ", " last trade safety time ", " the advertisement shelves are deposited the data warehouse numbering ", " hope sees that the user inquires about; The consumption record cycle ", fields such as " whether be ready to provide network user inquiry ", " kind ", " whether be ready to do online trading ", " carrying bank account number ", " Fail Transaction ", " client's transfer amount ".This database is made all data of advertisement for record client scheduled time slot, and " whether paying the bill " when being set at " YES ", advertising message exchange system (88) just can start, notify the client to pass shelves, during " whether being ready to offer network user inquires about "=YES, client's advertisement electronics shelves that system just can allow to leave the advertisement storage in offer user's inquiry on the network, use in " ad playing place ", " period ", " ad playing time " changes the data of regional ad break (98) database the inside, in order to the loop play advertisement, " advertisement shelves deposit data warehouse numbering " can close this advertisement electronics field that is connected to all records of advertisement storage storehouse and put;

" kind " promptly writes down the kenel of this advertisement, can be divided into general advertisement, playing advertisements, oneself advertisement, public affairs again

Benefit advertisement etc., wherein,

● general advertisement: refer to the advertisement that the client is scheduled to according to normal procedure, client's advertisement electronics shelves must transmit advertisement electronics shelves to master station according to advertising message exchange system (88) indication on time, and are errorless on inspection, the playing advertisements of regularly fixing a point;

● playing advertisements again: this advertisement that refers to the client was play at native system before this, and data warehouse has had data, so need not to transmit archives through advertising message exchange system (88) indication again;

● oneself advertisement: refer to that the period free in regional ad break (98) can play, system can arrange the advertisement of oneself to supply this ad break;

● public service ads: be the required advertisement of public good group that masses assert;

And the period free in regional ad break (98) can be for playing, and native system is considered as the advertisement of own system and plays;

In addition, whether above-mentioned " be ready to do online trading " is can offer to want that the client who utilizes the advertisement webpage to transact business does further selection, " whether be ready to do online trading "=YES represents that the advertiser is ready to utilize this webpage to do online trading, " carrying bank account number " is to allow the advertiser import the account on transfer transactions account number of oneself, after master station confirms that consumer and advertiser both sides finish online trading, utilize " carrying bank account number " amount of money that the advertiser is deserved to be given to the advertiser;

B. regional ad break (98)

Be a database, comprise fields such as " ad playing place ", " period ", " ad playing time ", " advertisement file form ", " the advertisement shelves are deposited the data warehouse numbering ", " identification pronunciation content automatically ", " server network address ".All details data of ad playing of record client can be understood the scheduling of advertisement by this database, have which neutral gear not have ad playing;

Advertisement play system (70) is regularly play advertisement electronics shelves according to regional Advertisement Server system time;

This database also has a consistance database in region server, and is identical with document record (Recored) two ends, the synchronization action of reaching an agreement property of both sides' palpus;

C. information writes down (100)

It is a database, comprise fields such as " membership number ", " ad playing place ", " period ", " ad playing time ", " O/No. ", " order serial number ", " having notified consumer's number of times ", " Fail Transaction ", " failure cause ", " last safety time ", " client's network address ", " notifying consumer's cycle again ", " client's classification ", record advertiser and native system Transaction Information, with consumer and advertiser's Transaction Information, distinguish with " client's classification ";

After the advertiser preengages the advertisement area period, native system begins to do a series of communication with the advertiser, information record (100) is exactly the information that writes down these communications, similarly, when advertiser and consumer did online trading, the interactive information between record advertiser, consumer and the native system be responsible in information record (100);

D. the member writes down (102)

It is a database, comprise fields such as " membership number ", " member address ", " member's communications data ", " emergency interconnection data ", " client's grade ", record client or cyber surfer's physical data, " member's communications data " are the address details that advertising message exchange system (88) can exchange message; " client's grade " is that the advertisement according to the advertiser is decided client's grade by the inquiry rate, and then influences the advertisement price;

E. advertisement storage (104)

Be a database, comprise fields such as " advertisement shelves deposit data warehouse numbering ", " webpage deposit position ", " O/No. ", " order serial number ", " adline ", " ad content brief introduction ", " accumulative total reproduction time ", " whether being ready to offer the network user inquiry ", " whether be ready to do online trading ";

The storage location of all advertisement webpages is write down in advertisement storage (104), knowledge base for the advertisement webpage, cyber surfer and spectators see through network connections to native system, the key word of inquiry " ad content brief introduction " and " adline ", and then correlate relevant advertisement webpage, but agree to offer under the prerequisite of network user inquiry the client, that is to say " whether being ready to offer the network user inquiry "=YES, system just can allow arriving of network user inquiry;

This database also has a consistance database in region server, and is identical with document record two ends, the synchronization action of reaching an agreement property of both sides' palpus;

F. advertising inquiry (106)

Be a database, comprise: fields such as " inquiry's title ", " query time ", " area at inquiry place ", " message record ", " the advertisement shelves are deposited the data warehouse numbering ", " server network address ";

When cyber surfer (32) or spectators (26) connection master station, during queries ad, master station network address comparison module can start, comparison the other side's network address and server network address (108), find out immediate network address, user's Query Result is the base with this server just, sends the result and holds to the user, and record " inquiry's title ", " query time ", " inquiry location ", " message record ", system can according on the advertisement order database " user's user ﹠amp is seen in hope; The consumption record cycle " field regularly data transmission is given the advertiser;

G. server network address (108)

Be a database, comprise fields such as " server name ", " Time Created ", " location ", " server network address ", " virtual web site ", " consumer's amount of money changes account No. over to "; Be all servers of handled easily personal management, set up this database, when starting at advertising message exchange system (88), network address comparison module (92) can be compared out immediate server network address according to collected client's network address and server " network address ", notify the client to pass shelves to this server, when cyber surfer's queries ad data, also can compare the server network address, to be desirably in the shortest time Query Result is delivered to inquiry's computer, when the viewer thinks to finish when transaction on the net, the notebook data storehouse provides local bank to paste and number does online trading to the consumer;

H. consumer's order (110)

Be a database, comprise fields such as " consumer's numbering ", " consumer's O/No. ", " order serial number ", " ad playing place ", " period ", " ad playing time ", " whether the consumer pays the bill ", " advertisement shelves data warehouse numbering ", " ordering detailed ", " the consumption amount of money ", " consumer's transfer amount ", " Fail Transaction ", " consumer's communications data ", " consumer's name ", " dead line ", " can return goods the time limit ", " Mobile Directory Number ";

I. advertiser's inventory (112)

Be a database, comprise fields such as " membership number ", " production code member ", " inventory serial number ", " trade name ", " commercial specification ", " cargo price ", " total price ", " the advertisement shelves are deposited the data warehouse numbering ", " carrying bank account number ";

When the advertiser is preengaging ad break, when " whether be ready to do online trading " input " YES ", the data that advertiser's inventory (112) can appear in system allows the advertiser import it to want contents such as the commodity detail of selling and unit price, in order to allowing in the future the consumer select to want commercial specification and the price of buying.

17, a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it includes: a master station is in order to carry out this method and to be present on the medium of communication in the website mode, at least one is by advertiser's computer of client's operation, at least one is by online friend's network operating browser, at least one regional Advertisement Server, and hardware such as at least one the web advertisement output unit utilization of arranging in pairs or groups, this zone Advertisement Server is controlled this web advertisement output unit and is presented predetermined advertising message, and this master station, advertiser's computer, the network browsing device, and regional Advertisement Server mat then this medium of communication linked, it is characterized in that this method has following feature:

-this rapid media is the Internet, and this web advertisement output unit includes giant display and multimedia special efficacy;

-advertising message that this web advertisement output unit is presented is that the mode with webpage exists and is stored at least in the database of this master station, can see through medium of communication by advertiser's computer and require master station general-advertising message be shown at the fixed time on the predetermined web advertisement output unit; And, can see through medium of communication by the network browsing device and be linked to the website of master station, and browse the advertising message that this exists with form web page;

-near this web advertisement output unit, be provided with network computer, can be linked to master station and show identical advertising message by network computer, and also can and browse other stored in master station advertising messages by the network computer inquiry, in addition, on advertising message, be provided with at least and comprise an online trading field, can trigger an online trading program by clicking this online trading field.

18, a kind of method of carrying out the advertisement business running with computer network science and technology, Information of Science and Technology as claimed in claim 17 is characterized in that this method comprises following program:

19, as claimed in claim 18 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: when client or cyber surfer when the network that master station linked is sought web advertisement, master station can start an advertisement webpage inquiry mechanism (90), connect advertisement storage data storehouse (104) and a predetermined webpage inquiry picture occurs, and on this webpage inquiry picture, include one " SEARCH FOR " field at least, and one " TYPE " field, by " SEARCH FOR " field input key word, and on " TYPE " field defeated kind, this method will enter advertising database (104) and search for, and result for retrieval tabulation is presented at first precalculated position (first field) of this webpage inquiry picture, this method also includes a Universal Resource Locator, and it can be presented on this webpage picture, this Universal Resource Locator can hyperlink be connected to affiliated company of advertisement or individual website, when the mouse index moves to a certain result for retrieval, anti-white (yl moiety) of Universal Resource Locator, also just move to this result for retrieval thereupon, second predetermined display positions (second field) that This move can draw on this webpage inquiry picture goes up shown webpage, become the shown webpage of network address of this result for retrieval, and make the 3rd predetermined display positions (third column position) on this webpage inquiry picture become the Dmoz that shows this simultaneously, this is to move the dynamic action that is produced with mouse fully, if the advertiser does not have the website of oneself, the hyperlink that provided of first field function that is linked to client web site can't realize so, therefore the convenient viewer who is had with the 4th predetermined display positions (the 4th field) on this webpage inquiry picture of this method function of leaving a message, pass to the advertiser after allowing the viewer leave a message again, if the consumer wants this advertisement webpage is carried out online trading, the 5th predetermined display positions (the 5th field) by clicking in this webpage inquiry can start the online trading program and carry out online trading.

20, as claimed in claim 18 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: play for guaranteeing the web advertisement output unit that client's advertising message webpage is sent to appointment in can safety time, this method can select from the nearest region server of this client receive these client's electronics shelves and and then be conveyed to master station rapidly, for this reason, this method also includes a network address comparison module (92) and is used for comparing network address from each region server that writes down on the network address of the Internet user end and the master station server network address database (108), see through the address analysis program and find out immediate server network address, and then mapping goes out virtual web site, pass to the client with this network address, transmit advertisement electronics shelves fast in the hope of the client.

21, as claimed in claim 18 a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that: in order to improve the speed that webpage is presented at user's end, this method also includes a kind of " webpage query method fast ", utilize network address comparison module (92), be used for comparing network address from each region server that writes down on the network address of the Internet user end and the master station server network address database (108), see through the address analysis program and find out immediate server network address, and then mapping goes out virtual web site, send the literal brief introduction of this webpage and webpage from this region server advertisement storage (104), accelerate to hold the speed that is presented the user, reduce the transnational transmission number of times of webpage, but when both sides' network address can't bear results, still can be basis with the data warehouse of main website, spread out of webpage and literal brief introduction.

22, a kind of method of carrying out the advertisement business running as claimed in claim 18 with computer network science and technology, Information of Science and Technology, it is characterized in that: include a database in this master station, the field form of this database includes:

A. advertisement order (96)

" kind " promptly writes down the kenel of this advertisement, can be divided into general advertisement, playing advertisements, oneself advertisement, public service ads etc. again, wherein,

B. regional ad break (98)

C. information writes down (100)

D. the member writes down (102)

E. advertisement storage (104)

F. advertising inquiry (106)

G. server network address (108)

H. consumer's order (110)

I. advertiser's inventory (112)

23, a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it includes: a master station is in order to carry out this method and to be present on the medium of communication in the website mode, at least one is by advertiser's computer of client's operation, at least one is by online friend's network operating browser, at least one regional Advertisement Server, and hardware such as at least one the web advertisement output unit utilization of arranging in pairs or groups, this zone Advertisement Server is controlled this web advertisement output unit and is presented predetermined advertising message, and this master station, advertiser's computer, the network browsing device, and regional Advertisement Server mat then this medium of communication linked, it is characterized in that: claim 4 is described a kind of with computer network science and technology, Information of Science and Technology carries out the method for advertisement business running, it is characterized in that:

When client or cyber surfer when the network that master station linked is sought web advertisement, master station can start an advertisement webpage inquiry mechanism (90), connect advertisement storage data storehouse (104) and a predetermined webpage inquiry picture occurs, and on this webpage inquiry picture, include one " SEARCH FOR " field at least, and one " TYPE " field, by " SEARCH FOR " field input key word, and on " TYPE " field defeated kind, this method will enter advertising database (104) and search for, and result for retrieval tabulation is presented at first precalculated position (first field) of this webpage inquiry picture, this method also includes a Universal Resource Locator, and it can be presented on this webpage picture, this Universal Resource Locator can hyperlink be connected to affiliated company of advertisement or individual website, when the mouse index moves to a certain result for retrieval, anti-white (yl moiety) of Universal Resource Locator, also just move to this result for retrieval thereupon, second predetermined display positions (second field) that This move can draw on this webpage inquiry picture goes up shown webpage, become the shown webpage of network address of this result for retrieval, and make the 3rd predetermined display positions (third column position) on this webpage inquiry picture become the Dmoz that shows this simultaneously, this is to move the dynamic action that is produced with mouse fully, if the advertiser does not have the website of oneself, the hyperlink that provided of first field function that is linked to client web site can't realize so, therefore the convenient viewer who is had with the 4th predetermined display positions (the 4th field) on this webpage inquiry picture of this method function of leaving a message, pass to the advertiser after allowing the viewer leave a message again, if the consumer wants this advertisement webpage is carried out online trading, the 5th predetermined display positions (the 5th field) by clicking in this webpage inquiry can start the online trading program and carry out online trading.