CN117910765A - Intelligent management system for intelligent exhibition - Google Patents
Intelligent management system for intelligent exhibition Download PDFInfo
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- CN117910765A CN117910765A CN202410090267.8A CN202410090267A CN117910765A CN 117910765 A CN117910765 A CN 117910765A CN 202410090267 A CN202410090267 A CN 202410090267A CN 117910765 A CN117910765 A CN 117910765A
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- 238000004891 communication Methods 0.000 claims abstract description 15
- 238000007405 data analysis Methods 0.000 claims abstract description 4
- 230000000694 effects Effects 0.000 claims description 19
- 238000012545 processing Methods 0.000 claims description 19
- 230000001747 exhibiting effect Effects 0.000 claims description 15
- 238000012797 qualification Methods 0.000 claims description 3
- 210000001503 joint Anatomy 0.000 abstract description 6
- 238000007726 management method Methods 0.000 description 13
- 230000006872 improvement Effects 0.000 description 8
- 230000008878 coupling Effects 0.000 description 2
- 238000010168 coupling process Methods 0.000 description 2
- 238000005859 coupling reaction Methods 0.000 description 2
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- 238000005516 engineering process Methods 0.000 description 2
- 238000011156 evaluation Methods 0.000 description 2
- 238000013210 evaluation model Methods 0.000 description 2
- 238000000034 method Methods 0.000 description 2
- 238000005065 mining Methods 0.000 description 2
- 238000004458 analytical method Methods 0.000 description 1
- 238000009412 basement excavation Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000002457 bidirectional effect Effects 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000003032 molecular docking Methods 0.000 description 1
- 230000008569 process Effects 0.000 description 1
Abstract
The invention discloses an intelligent management system for an intelligent exhibition, which comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring the exhibition product data of an exhibition party and also is used for acquiring the user portrait of an exhibition buyer; the data analysis module is used for analyzing the exhibition showing materials of each exhibition party, establishing a plurality of attribute labels for each exhibition showing, analyzing the user portraits of each exhibition purchasing company and determining the product demand direction of the exhibition purchasing company; and the supply and demand matching module is used for matching target exhibition-participating exhibits for the exhibition buyer according to the product demand direction and is also used for matching target exhibition-participating buyer for the exhibition party according to a plurality of attribute labels. According to the invention, the target exhibition and purchase object is determined for the exhibition of the exhibition party by excavating the exhibition information of the exhibition party and the user portrait of the exhibition and purchase object, and the target exhibition and purchase object is also determined for the exhibition and purchase object, so that supply and demand matching of the exhibition party and the exhibition and purchase object is realized, and effective communication and butt joint are established for the two parties, and information support is provided.
Description
Technical Field
The invention relates to the technical field of intelligent exhibition management, in particular to an intelligent management system for an intelligent exhibition.
Background
The name of the exhibition is an exhibition, an exhibition exchange, a trade negotiating and the like. An exhibition is a kind of propaganda activity that is conducted in order to show products and technologies, expand channels, promote sales and spread brands.
The restriction of place and region has been solved well to current online or online + online under exhibition, but current online exhibition can not go on deep information mining to show enterprise and buyer, leads to showing enterprise and buyer's effective communication few, and both sides butt joint inefficiency.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention aims to provide an intelligent management system for an intelligent exhibition, which solves the problems of less effective communication and low butt joint efficiency of the two parties caused by insufficient information excavation of the buyer and the exhibitor by the existing online exhibition.
The technical scheme adopted for solving the technical problems is as follows: an intelligent management system for an intelligent exhibition, comprising:
The first acquisition module is used for acquiring the exhibition product data of the exhibition party and also used for acquiring the user portrait of the exhibition buyer;
The data analysis module is used for analyzing the exhibition showing materials of each exhibition party, establishing a plurality of attribute labels for each exhibition showing, analyzing the user portraits of each exhibition purchasing company and determining the product demand direction of the exhibition purchasing company;
And the supply and demand matching module is used for matching target exhibition and exhibits for the exhibition buyer according to the product demand direction and matching target exhibition and exhibiting buyer for the exhibition party according to the attribute labels.
As a further improvement of the invention: also included is a data processing module that is configured to process the data,
The data processing module is connected with the information acquisition module and is used for acquiring basic information of the exhibition buyer and establishing a user portrait of the exhibition buyer according to the basic information;
The data processing module is also connected with the first acquisition module;
The basic information of the showcase buyer comprises buyer enterprise names, business ranges, historical purchasing records and investment directions.
As a further improvement of the invention: the product demand direction is formed by constructing a plurality of personalized labels, and the personalized labels and the attribute labels have uniformity;
the supply and demand matching module is used for matching the quantity of the personalized labels in the product demand direction of the showpiece buyer with the attribute labels of the showpiece buyer when the quantity of the personalized labels in the product demand direction of the showpiece buyer is equal to the quantity of the attribute labels of the showpiece buyer exceeds a first preset matching threshold;
setting the exhibited exhibits as the target exhibited exhibits of the corresponding exhibited buyer, and recommending and displaying the exhibited exhibits on the terminal of the exhibited buyer;
And setting the exhibition buyer as a target buyer of an exhibition party corresponding to the exhibited exhibits, and recommending and displaying the target buyer on a terminal of the exhibition party.
As a further improvement of the invention: the system also comprises an on-line propaganda module,
The online propaganda module is connected with the first acquisition module and is used for acquiring intelligent exhibition information, and generating an exhibition detail page according to the intelligent exhibition information so as to display the exhibition detail page to a terminal of an exhibition buyer for viewing; the exhibition link is established and released according to the exhibition detail page;
the intelligent exhibition information comprises a theme name, online propaganda time and exhibition time, the number of the exhibition parties, contact information and corresponding exhibition showing information.
As a further improvement of the invention: the data processing module is also connected with the online propaganda module and is used for analyzing attraction parameters of different exhibited exhibits relative to exhibited buyers, and real-time adjusting the exhibiting effect of the exhibited buyers corresponding to the exhibited exhibits relative according to the attraction parameters, wherein the exhibiting effect comprises a exhibiting area size, a exhibiting sequence and a exhibiting color.
As a further improvement of the invention: the data processing module is connected with the supply and demand matching module and is used for acquiring the exhibit time and the exhibit mode of the target exhibited exhibit, planning and forming the exhibit scheme to push to the terminal of the exhibited buyer, and the exhibit mode comprises video display, live broadcast display, VR display and graphic explanation display.
As a further improvement of the invention: an off-line exhibition determination module is also included,
The off-line exhibition determining module is connected with the on-line propaganda module and is used for acquiring on-line propaganda effects, counting the exhibition willingness and the number of the exhibitors and the buyers,
Determining whether to launch an off-line exhibition according to the on-line propaganda effect, the statistical exhibitor and the exhibition willingness and quantity of the buyers;
There are exhibitors and exhibitors that determine the qualification of the off-line exhibition.
As a further improvement of the invention: the conference negotiation module is used for responding to the communication request of the exhibitor or the exhibitor buyer and providing a negotiation platform for the exhibitor and the exhibitor buyer.
As a further improvement of the invention: the intelligent exhibition system further comprises an online feedback module, wherein the online feedback module is connected with the data processing module and is used for analyzing online propaganda effects of the intelligent exhibition, communication effects of the exhibitors and the exhibitors, order yield of the exhibitors and the exhibitors, approval of the exhibitors to the target exhibitors and approval of the exhibitors to the target exhibitors.
Compared with the prior art, the invention has the beneficial effects that:
According to the invention, information mining analysis is carried out by acquiring the exhibition data of the exhibition party and the user image of the exhibition buyer, an attribute label is established for the exhibition party and the product demand direction of the exhibition buyer is determined, the target exhibition buyer is determined for the exhibition party by the supply and demand matching module, the target exhibition party is also determined for the exhibition buyer, supply and demand matching between the exhibition party and the exhibition buyer is realized, and information support is provided for establishing effective communication and butt joint between the two parties.
Drawings
FIG. 1 is a schematic diagram of an embodiment 1 of an intelligent management system for an intelligent exhibition.
FIG. 2 is a logic diagram of an embodiment 2 of an intelligent management system for an intelligent exhibition according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be clearly and completely described below with reference to specific embodiments of the present invention and corresponding drawings. It will be apparent that the described embodiments are only some, but not all, embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
In order to solve the technical problems that in the prior art, the information of a buyer and an exhibitor is not excavated enough by the existing online exhibition, so that effective communication between the buyer and the exhibitor is less and the butt joint efficiency of the two parties is low, the invention is further described by combining the description and the embodiment of the drawings:
example 1
As shown in fig. 1, the present embodiment discloses an intelligent management system for an intelligent exhibition, which includes:
The first acquisition module is used for acquiring the exhibition product data of the exhibition party and also used for acquiring the user portrait of the exhibition buyer;
The data analysis module is used for analyzing the exhibition showing materials of each exhibition party, establishing a plurality of attribute labels for each exhibition showing, analyzing the user portraits of each exhibition purchasing company and determining the product demand direction of the exhibition purchasing company;
And the supply and demand matching module is used for matching target exhibition and exhibits for the exhibition buyer according to the product demand direction and matching target exhibition and exhibiting buyer for the exhibition party according to the attribute labels.
According to the method, the device and the system, the attribute labels are built for the exhibited exhibits by acquiring exhibited exhibit data of the exhibited party, the product demand direction of the exhibited exhibiting buyer is determined by acquiring user images of the exhibited buyer, the target exhibited buyer is determined for the exhibited exhibits of the exhibited party through the supply and demand matching module, the target exhibited exhibits are also determined for the exhibited buyer, supply and demand matching between the exhibited party and the exhibited buyer is achieved, and information support is provided for effective communication and butt joint of the two parties.
Example 2
As shown in fig. 1-2, this embodiment discloses an intelligent management system for intelligent exhibition, and the difference between this embodiment and embodiment 1 is that:
preferably, the system further comprises a data processing module, wherein the data processing module is connected with the information acquisition module and is used for acquiring basic information of the exhibition buyer and establishing a user portrait of the exhibition buyer according to the basic information;
The data processing module is also connected with the first acquisition module;
The basic information of the showcase buyer comprises buyer enterprise names, business ranges, historical purchasing records and investment directions.
Preferably, the product demand direction is formed by constructing a plurality of personalized labels, and the personalized labels and the attribute labels have uniformity;
the supply and demand matching module is used for matching the quantity of the personalized labels in the product demand direction of the showpiece buyer with the attribute labels of the showpiece buyer when the quantity of the personalized labels in the product demand direction of the showpiece buyer is equal to the quantity of the attribute labels of the showpiece buyer exceeds a first preset matching threshold;
setting the exhibited exhibits as the target exhibited exhibits of the corresponding exhibited buyer, and recommending and displaying the exhibited exhibits on the terminal of the exhibited buyer;
And setting the exhibition buyer as a target buyer of an exhibition party corresponding to the exhibited exhibits, and recommending and displaying the target buyer on a terminal of the exhibition party.
In the preferred embodiment, the attribute tags of the exhibitions and the personalized tags of the exhibitions and the buyers are uniformly arranged, so that the accuracy of bidirectional matching of the exhibitions and the buyers by the supply and demand matching module is improved, and specifically, the meaning of the personalized tags and the meaning of the attribute tags are described by adopting the same word.
More preferably, the online propaganda system further comprises an online propaganda module, online propaganda of the exhibited articles is realized through the online propaganda module, and the propaganda range of the exhibited articles is enlarged by utilizing the informatization characteristic;
The online propaganda module is connected with the first acquisition module and is used for acquiring intelligent exhibition information, and generating an exhibition detail page according to the intelligent exhibition information so as to display the exhibition detail page to a terminal of an exhibition buyer for viewing; the exhibition link is established and released according to the exhibition detail page;
the intelligent exhibition information comprises a theme name, online propaganda time and exhibition time, the number of the exhibition parties, contact information and corresponding exhibition showing information.
More preferably, the data processing module is further connected with the online propaganda module, and is used for analyzing attraction parameters of different exhibited exhibits relative to the exhibited purchasing company, and adjusting the exhibiting effect of the exhibited exhibiting purchasing company corresponding to the exhibited exhibits in real time according to the attraction parameters, wherein the exhibiting effect comprises a exhibiting area size, a exhibiting sequence and a exhibiting color.
The attraction parameter is determined according to the access data of the showpiece by the showman, the attraction parameter is used for representing the attention degree of the showpiece, the intelligent management system is convenient for carrying out different modes of display according to the attention degree of the showpiece, so that the display effect of the showpiece is improved, meanwhile, effective display is ensured, and the specific determination steps of the attraction parameter comprise:
collecting the accessed times, the number of accessed persons and the access time length of users of different exhibited exhibits;
inputting the accessed times, the number of people accessed and the single accessed time length into a preset attraction evaluation model, and outputting attraction parameters corresponding to different exhibitions;
the attraction evaluation model is the prior art.
In the preferred embodiment, the on-line propaganda module is used for determining the attraction parameters of different exhibitions on the intelligent exhibition so as to adjust the display effect of the different exhibitions, promote the effective communication and the docking rate of the buyer and the exhibitor, and particularly, when the attraction parameters of the exhibitions are monitored
More preferably, the data processing module is connected with the supply and demand matching module, and is used for obtaining the exhibit time and the exhibit mode of the target exhibited exhibit, planning and forming the exhibit scheme to push to the terminal of the exhibited buyer, and the exhibit mode comprises video display, live broadcast display, VR display and graphic and text explanation display.
Example 3
The embodiment discloses an intelligent management system for intelligent exhibition, and the difference between the embodiment and embodiment 2 is that:
More preferably, the system also comprises an off-line exhibition determining module,
The off-line exhibition determining module is connected with the on-line propaganda module and is used for acquiring on-line propaganda effects, counting the exhibition willingness and the number of the exhibitors and the buyers,
Determining whether to launch an off-line exhibition according to the on-line propaganda effect, the statistical exhibitor and the exhibition willingness and quantity of the buyers;
There are exhibitors and exhibitors that determine the qualification of the off-line exhibition.
The showcase will may be through the design of voting channels, or questionnaires, on the intelligent management system to count the votes of the exhibitors and the buyers.
More preferably, the system further comprises a conference negotiation module, which is used for responding to the communication request of the exhibition party or the exhibition buyer and providing a negotiation platform for the exhibition party and the exhibition buyer.
More preferably, the intelligent exhibition system further comprises an online feedback module, wherein the online feedback module is connected with the data processing module and is used for analyzing online propaganda effects of intelligent exhibition, communication effects of an exhibition party and an exhibition buyer, order yield of the exhibition party and the exhibition buyer, approval of the exhibition party to a target exhibition buyer and approval of the exhibition buyer to the target exhibition buyer.
The online propaganda effect is characterized by the attention degree of online exhibition through the number of online exhibitors and exhibitors of the online exhibitors, the number of participants of the exhibitor and the like, the communication effect is the number of times and evaluation of conference consultation established between the exhibitors and the exhibitor, the order success rate is automatically counted according to an intelligent management system, the success condition of the online orders of the intelligent exhibition is mainly counted, and the acceptance degree is the evaluation of the online exhibition of the exhibitors and the exhibitor, or the clicking condition corresponding to the recommendation of the system, so that the acceptance degree is characterized.
It is noted that the functions described herein may be implemented in hardware, software executed by a processor, firmware, or any combination thereof. If implemented in software that is executed by a processor, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Other examples and implementations are within the scope and spirit of the invention and the appended claims. For example, due to the nature of software, the functions described above may be implemented using software executed by a processor, hardware, firmware, hardwired, or a combination of any of these. In addition, each functional unit may be integrated in one processing unit, each unit may exist alone physically, or two or more units may be integrated in one unit.
In the several embodiments provided in the present application, it should be understood that the disclosed technology may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, for example, may be a logic function division, and may be implemented in another manner, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described as separate components may or may not be physically separate, and components as control devices may or may not be physical units, may be located in one place, or may be distributed over a plurality of units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
Claims (9)
1. An intelligent management system for an intelligent exhibition, comprising:
The first acquisition module is used for acquiring the exhibition product data of the exhibition party and also used for acquiring the user portrait of the exhibition buyer;
The data analysis module is used for analyzing the exhibition showing materials of each exhibition party, establishing a plurality of attribute labels for each exhibition showing, analyzing the user portraits of each exhibition purchasing company and determining the product demand direction of the exhibition purchasing company;
And the supply and demand matching module is used for matching target exhibition and exhibits for the exhibition buyer according to the product demand direction and matching target exhibition and exhibiting buyer for the exhibition party according to the attribute labels.
2. The intelligent management system for an intelligent exhibition as in claim 1, further comprising a data processing module,
The data processing module is connected with the information acquisition module and is used for acquiring basic information of the exhibition buyer and establishing a user portrait of the exhibition buyer according to the basic information;
The data processing module is also connected with the first acquisition module;
The basic information of the showcase buyer comprises buyer enterprise names, business ranges, historical purchasing records and investment directions.
3. The intelligent management system for an intelligent exhibition according to claim 1, wherein the product demand direction is formed by constructing a plurality of personalized tags, and the personalized tags and the attribute tags have uniformity;
the supply and demand matching module is used for matching the quantity of the personalized labels in the product demand direction of the showpiece buyer with the attribute labels of the showpiece buyer when the quantity of the personalized labels in the product demand direction of the showpiece buyer is equal to the quantity of the attribute labels of the showpiece buyer exceeds a first preset matching threshold;
setting the exhibited exhibits as the target exhibited exhibits of the corresponding exhibited buyer, and recommending and displaying the exhibited exhibits on the terminal of the exhibited buyer;
And setting the exhibition buyer as a target buyer of an exhibition party corresponding to the exhibited exhibits, and recommending and displaying the target buyer on a terminal of the exhibition party.
4. The intelligent management system for intelligent exhibition according to claim 2, further comprising an online propaganda module,
The online propaganda module is connected with the first acquisition module and is used for acquiring intelligent exhibition information, and generating an exhibition detail page according to the intelligent exhibition information so as to display the exhibition detail page to a terminal of an exhibition buyer for viewing; the exhibition link is established and released according to the exhibition detail page;
the intelligent exhibition information comprises a theme name, online propaganda time and exhibition time, the number of the exhibition parties, contact information and corresponding exhibition showing information.
5. The intelligent management system for an intelligent exhibition according to claim 4, wherein the data processing module is further connected with the online propaganda module, and is configured to analyze attraction parameters of different exhibited exhibits relative to the exhibited buyers, and adjust display effects of the exhibited exhibits relative to the corresponding exhibited buyers in real time according to the attraction parameters, wherein the display effects include a display area size, a display sequence and a display color.
6. The intelligent management system for an intelligent exhibition according to claim 5, wherein the data processing module is connected with the supply and demand matching module, and is configured to obtain an exhibition time and an exhibition mode of the target exhibited exhibits, and plan to form an exhibition plan to be pushed onto a terminal of the exhibited buyer, and the exhibition mode includes video display, live broadcast display, VR display and graphic and text explanation display.
7. The intelligent management system for an intelligent exhibition according to claim 1, further comprising an offline exhibition determination module,
The off-line exhibition determining module is connected with the on-line propaganda module and is used for acquiring on-line propaganda effects, counting the exhibition willingness and the number of the exhibitors and the buyers,
Determining whether to launch an off-line exhibition according to the on-line propaganda effect, the statistical exhibitor and the exhibition willingness and quantity of the buyers;
There are exhibitors and exhibitors that determine the qualification of the off-line exhibition.
8. The intelligent management system for an intelligent exhibition of claim 1, further comprising a conference negotiation module for providing a negotiation platform for the exhibition party and the exhibition buyer in response to a communication request from the exhibition party or the exhibition buyer.
9. The intelligent management system for an intelligent exhibition according to claim 2, further comprising an online feedback module connected to the data processing module for analyzing online propaganda effects of the intelligent exhibition, communication effects of the exhibitor and the exhibitor, order success rate of the exhibitor and the exhibitor, acceptance of the exhibitor to the target exhibitor, and acceptance of the target exhibitor by the exhibitor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202410090267.8A CN117910765A (en) | 2024-01-23 | 2024-01-23 | Intelligent management system for intelligent exhibition |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202410090267.8A CN117910765A (en) | 2024-01-23 | 2024-01-23 | Intelligent management system for intelligent exhibition |
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| Publication Number | Publication Date |
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| CN117910765A true CN117910765A (en) | 2024-04-19 |
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| CN202410090267.8A Pending CN117910765A (en) | 2024-01-23 | 2024-01-23 | Intelligent management system for intelligent exhibition |
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| CN (1) | CN117910765A (en) |
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- 2024-01-23 CN CN202410090267.8A patent/CN117910765A/en active Pending
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