CN116823362B - Control method for advertisement display frequency of independent station - Google Patents
Control method for advertisement display frequency of independent station Download PDFInfo
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- CN116823362B CN116823362B CN202311084520.0A CN202311084520A CN116823362B CN 116823362 B CN116823362 B CN 116823362B CN 202311084520 A CN202311084520 A CN 202311084520A CN 116823362 B CN116823362 B CN 116823362B
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- 238000004891 communication Methods 0.000 claims description 10
- 239000012634 fragment Substances 0.000 claims description 10
- 230000002159 abnormal effect Effects 0.000 claims description 6
- 230000001172 regenerating effect Effects 0.000 claims description 3
- 238000012216 screening Methods 0.000 claims description 3
- 238000001914 filtration Methods 0.000 claims description 2
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- 230000004075 alteration Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The application relates to the technical field of display control, and provides a control method for advertisement display frequency of an independent station, which is used for determining a non-advertisement display time interval based on an advertisement display log of the independent station, and the non-advertisement display time interval is used as a basis for inserting and displaying non-advertisement information such as real-time external information and the like by the independent station, so that the occurrence probability of inserting and displaying the non-advertisement information when the advertisement information is interrupted to be displayed is reduced; based on the personnel status information of the area where the independent station is located, the display frequency of the advertisement information focused by the personnel is adjusted, so that the advertisement information focused by the personnel can obtain more display times; judging whether new advertisement information needs to be put into the independent station or not, so as to regenerate an advertisement information display queue of the independent station, and replacing advertisement information content displayed by the independent station to improve the richness of advertisement display of the independent station; based on the regenerated advertisement information display log of the advertisement information display queue, the display priority level and the display frequency of the advertisement information are adjusted, and the advertisement display efficiency and the reliability of the independent station are ensured.
Description
Technical Field
The application relates to the technical field of display control, in particular to a control method for advertisement display frequency of an independent station.
Background
The traffic of people who stands independently such as bus stop is more, is provided with outdoor advertisement show media such as advertisement display screen commonly, through regularly putting corresponding advertisement information to advertisement show screen, and the personnel of staying at independent station can watch the advertisement of different grade type contents like this. Besides being used as an advertisement display medium, the advertisement display screen arranged at the independent station generally needs to have a reminding function of bus driving position information and weather information, and when the advertisement display screen reminds to display the bus driving position information and/or the weather information, the current display state of the advertisement information is necessarily influenced, so that the advertisement information is interrupted in display or the display time of the advertisement information is occupied, and the advertisement information cannot be ensured to obtain sufficient display times. In order to ensure that the independent station can give consideration to the display of advertisement information and non-advertisement information and ensure that the independent station can attract personnel to watch the displayed advertisement information, the display frequency of advertisements needs to be controlled according to the actual advertisement display state and the external area state of the independent station, the advertisement display efficiency and reliability of the independent station are ensured, and the advertisement display content richness of the independent station is improved.
Disclosure of Invention
Aiming at the defects of the prior art, the application provides a control method for the advertisement display frequency of an independent station, which is used for determining a non-advertisement display time interval based on an advertisement display log of the independent station, and is used as a basis for inserting and displaying non-advertisement information such as real-time external information and the like in a subsequent independent station, so that the occurrence probability of inserting and displaying the non-advertisement information when the advertisement information is interrupted to be displayed is reduced; based on the personnel state information of the area where the independent station is located, the display frequency of the advertisement information focused by the personnel is adjusted, so that the advertisement information focused by the personnel can obtain more display times; judging whether new advertisement information needs to be put into the independent station or not, so as to regenerate an advertisement information display queue of the independent station, and replacing advertisement information content displayed by the independent station to improve the richness of advertisement display of the independent station; and based on the regenerated advertisement display log of the advertisement information display queue, the display priority level and the display frequency of the advertisement information are adjusted, the advertisement display efficiency and reliability of the independent station are ensured, and the advertisement display content richness of the independent station is improved.
The application provides a control method for advertisement display frequency of an independent station, which comprises the following steps:
step S1, determining a non-advertisement display time interval of the independent station based on the advertisement display log of the independent station; acquiring real-time external information generated by a server connected with the independent station, and screening corresponding real-time external information based on the non-advertisement display time interval to form non-advertisement display information so that the independent station displays the non-advertisement display information;
step S2, acquiring personnel state information of an area where the independent station is located in the advertisement display process, and determining advertisement information focused by personnel from a current advertisement information queue of the independent station based on the personnel state information; based on the display parameters of the advertisement information focused by the personnel, adjusting the display frequency of the independent station on the advertisement information focused by the personnel;
step S3, judging whether new advertisement information needs to be put into the independent station or not based on the advertisement display log of the independent station; when new advertisement information needs to be put in, corresponding advertisement information is put in the independent station based on the real-time advertisement information storage state of the independent station, and an advertisement information display queue of the independent station is regenerated;
and S4, adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the advertisement display log of the regenerated advertisement information display queue by the independent station.
In one embodiment of the disclosure, in the step S1, determining, based on the advertisement presentation log of the independent station, a non-advertisement presentation time interval of the independent station includes:
analyzing the advertisement display log of the independent station to obtain respective display duration and historical display times of the independent station on all advertisement information stored currently by the independent station; determining advertisement information which is allowed to be alternatively displayed at the independent station from currently stored advertisement information based on the display duration and the historical display times of each advertisement information;
and comparing the first frame information fragment and the last frame information fragment of the advertisement information which is allowed to be displayed in a replacement mode with the advertisement display information stream of the independent station, and determining a non-advertisement display time interval of the independent station.
In one embodiment of the present disclosure, before acquiring real-time external information generated by a server connected to the independent station in the step S1, the method includes:
acquiring an information generation log of a server connected with the independent station, and analyzing the information generation log to obtain information generation frequency and information content of the server; the real-time external information generated by the server comprises traffic live information and/or weather live information of an area where the independent station is located;
if the external information generation frequency is smaller than or equal to a preset frequency threshold value or the external information content contains messy code content, judging that the server is in an abnormal working state currently; otherwise, judging that the server is in a normal working state currently;
when the server is in a normal working state at present, constructing a communication channel between the independent station and the server based on respective gateway addresses of the independent station and the server;
and when the server is in an abnormal working state, a communication channel between the independent station and the server is not constructed.
In one embodiment of the disclosure, in the step S1, acquiring real-time external information generated by a server connected to the independent station, and filtering corresponding real-time external information to form non-advertisement display information based on the non-advertisement display time interval, so that the independent station displays the non-advertisement display information, including:
after a communication channel between the independent station and the server is constructed, generating a log based on the information of the server, and determining the respective data quantity of all real-time external information generated by the server;
based on the length of the non-advertisement display time interval and the data volume of all the real-time external information, the corresponding real-time external information is screened from all the real-time external information to form non-advertisement display information; wherein, the display duration of the non-advertisement display information formed by the screened real-time external information does not exceed the length of the non-advertisement display time interval;
and inserting the non-advertisement display information into the position of the current advertisement information display queue of the independent station, which corresponds to the non-advertisement display time interval.
In one embodiment of the disclosure, in the step S2, personnel status information of an area where the independent station is located in an advertisement display process is obtained, and based on the personnel status information, advertisement information focused by a person is determined from a current advertisement information queue of the independent station, including:
collecting the personnel images of the areas where the independent stations are located in the advertisement display process, and analyzing the personnel images to obtain the personnel line-of-sight direction information of the areas where the independent stations are located in the advertisement display process;
based on the personnel sight direction information, determining the quantity and average gazing time length of personnel gazing at corresponding personnel obtained by each piece of advertisement information displayed in the advertisement display process by the independent station;
and determining advertisement information focused by the personnel from the current advertisement information queue of the independent station based on the personnel number and the average gazing time length.
In one embodiment of the disclosure, in the step S2, adjusting the display frequency of the advertisement information focused by the individual station on the basis of the display parameter of the advertisement information focused by the person includes:
acquiring the display duration of the advertisement information focused by the person, and if the display duration is greater than or equal to a preset time threshold, keeping the current display frequency of the advertisement information focused by the person by the independent station unchanged; if the display duration is smaller than the preset time threshold, the advertisement information focused by the person is replaced by the advertisement information which does not belong to the advertisement information focused by the person, so that the current display frequency of the advertisement information focused by the person by the independent station is increased.
In one embodiment of the disclosure, in the step S3, based on the advertisement presentation log of the independent station, determining whether new advertisement information needs to be delivered to the independent station includes:
extracting the total number of complete display of all advertisement information currently stored by the independent station from the advertisement display log of the independent station; if the total number of times of complete display of each advertisement information is greater than or equal to a preset number of times threshold, judging that new advertisement information needs to be put into the independent station; otherwise, judging that new advertisement information does not need to be put into the independent station.
In one embodiment of the disclosure, in the step S3, when new advertisement information needs to be delivered, based on a real-time advertisement information storage state of the independent station, corresponding advertisement information is delivered to the independent station, and an advertisement information display queue of the independent station is regenerated, including:
when new advertisement information needs to be put in, comparing the real-time residual advertisement information storable space amount of the independent station with a preset storage space amount threshold, and if the real-time residual advertisement information storable space amount is smaller than or equal to the preset storage space amount threshold, deleting all the advertisement information currently stored in the independent station, and then putting corresponding advertisement information into the independent station; if the real-time residual advertisement information storable space amount is larger than a preset storage space amount threshold, corresponding advertisement information is directly put in the residual advertisement information storable space in the independent station;
and regenerating the advertisement information display queue of the independent station based on the sequence of the data volume of the advertisement information newly put into the independent station from small to large.
In one embodiment of the disclosure, in the step S4, adjusting, based on the advertisement presentation log of the independent station to the regenerated advertisement information presentation queue, a presentation priority level and a presentation frequency of advertisement information included in the regenerated advertisement information presentation queue includes:
and extracting the respective complete showing times information of the independent station on all newly released advertisement information from the advertisement showing log of the independent station on the regenerated advertisement information showing queue, and adjusting the showing priority level and the showing frequency of the advertisement information contained in the regenerated advertisement information showing queue based on the complete showing times information.
In one embodiment of the disclosure, in the step S4, adjusting the display priority level and the display frequency of the advertisement information included in the regenerated advertisement information display queue based on the complete display frequency information includes:
if the number of times of complete display of the newly-placed advertisement information is smaller than a preset threshold value of the number of times of complete display, the display priority level of the newly-placed advertisement information on the independent station is improved, and the display frequency of the newly-placed advertisement information on the independent station is increased; otherwise, keeping the display priority level and the display frequency of the newly released advertisement information in the independent station unchanged.
Compared with the prior art, the control method for the advertisement display frequency of the independent station determines the non-advertisement display time interval based on the advertisement display log of the independent station, and is used as the basis for inserting and displaying non-advertisement information such as real-time external information and the like in the subsequent independent station, so that the occurrence probability of inserting and displaying the non-advertisement information when the advertisement information is interrupted to be displayed is reduced; based on the personnel state information of the area where the independent station is located, the display frequency of the advertisement information focused by the personnel is adjusted, so that the advertisement information focused by the personnel can obtain more display times; judging whether new advertisement information needs to be put into the independent station or not, so as to regenerate an advertisement information display queue of the independent station, and replacing advertisement information content displayed by the independent station to improve the richness of advertisement display of the independent station; and based on the regenerated advertisement display log of the advertisement information display queue, the display priority level and the display frequency of the advertisement information are adjusted, the advertisement display efficiency and reliability of the independent station are ensured, and the advertisement display content richness of the independent station is improved.
Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the application. The objectives and other advantages of the application will be realized and attained by the structure particularly pointed out in the written description and claims thereof as well as the appended drawings.
The technical scheme of the application is further described in detail through the drawings and the embodiments.
Drawings
In order to more clearly illustrate the embodiments of the application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic flow chart of a control method for advertisement display frequency of an independent station according to the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
Referring to fig. 1, fig. 1 is a flowchart of a method for controlling advertisement display frequency of an independent station according to an embodiment of the present application. The control method for the advertisement display frequency of the independent station comprises the following steps:
step S1, determining a non-advertisement display time interval of the independent station based on an advertisement display log of the independent station; acquiring real-time external information generated by a server connected with the independent station, and screening corresponding real-time external information based on the non-advertisement display time interval to form non-advertisement display information so that the independent station displays the non-advertisement display information;
step S2, acquiring personnel state information of an area where the independent station is located in the advertisement display process, and determining advertisement information focused by personnel from a current advertisement information queue of the independent station based on the personnel state information; based on the display parameters of the advertisement information focused by the person, the display frequency of the independent station on the advertisement information focused by the person is adjusted;
step S3, judging whether new advertisement information needs to be put into the independent station or not based on the advertisement display log of the independent station; when new advertisement information needs to be put in, corresponding advertisement information is put in the independent station based on the real-time advertisement information storage state of the independent station, and an advertisement information display queue of the independent station is regenerated;
and S4, adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the advertisement display log of the regenerated advertisement information display queue by the independent station.
From the above, the control method for the advertisement display frequency of the independent station determines the non-advertisement display time interval based on the advertisement display log of the independent station, and uses the non-advertisement display time interval as the basis for inserting and displaying non-advertisement information such as real-time external information in the subsequent independent station, thereby reducing the occurrence probability of inserting and displaying the non-advertisement information when the advertisement information is interrupted to be displayed; based on the personnel state information of the area where the independent station is located, the display frequency of the advertisement information focused by the personnel is adjusted, so that the advertisement information focused by the personnel can obtain more display times; judging whether new advertisement information needs to be put into the independent station or not, so as to regenerate an advertisement information display queue of the independent station, and replacing advertisement information content displayed by the independent station to improve the richness of advertisement display of the independent station; and based on the regenerated advertisement display log of the advertisement information display queue, the display priority level and the display frequency of the advertisement information are adjusted, the advertisement display efficiency and reliability of the independent station are ensured, and the advertisement display content richness of the independent station is improved.
Preferably, in the step S1, determining a non-advertisement presentation time interval of the independent station based on the advertisement presentation log of the independent station includes:
analyzing the advertisement display log of the independent station to obtain respective display duration and historical display times of the independent station on all advertisement information stored currently by the independent station; determining advertisement information which allows replacement display at the independent station from currently stored advertisement information based on the display duration and the historical display times of each advertisement information;
and comparing the first frame information fragment and the last frame information fragment of the advertisement information which is allowed to be displayed in a replacement mode with the advertisement display information stream of the independent station, and determining a non-advertisement display time interval of the independent station.
In the technical scheme, a plurality of advertisement information is stored in the independent stations such as the bus station, and therefore the display screen of the independent station can display and display each advertisement information stored in the independent stations, and in the process of displaying and displaying the advertisement information, the independent stations can form corresponding advertisement display logs, and the advertisement display logs comprise respective display duration and historical display times of all the advertisement information stored by the independent stations, so that the display condition of each advertisement information in the independent stations is calibrated. The advertisement information which allows the replacement display in the independent station is determined from the currently stored advertisement information through the display duration and the historical display times of each advertisement information, for example, when the display duration of a certain advertisement information is larger than a preset duration threshold value or the historical display times reach the expected number of times capable of being displayed, the independent station is indicated to have completed the display task of the advertisement information, and at the moment, the advertisement information is determined to be the advertisement information which allows the replacement display in the independent station (for example, the advertisement information is replaced by other non-advertisement information). And then acquiring the first frame information fragment and the last frame information fragment of the advertisement information which are allowed to be subjected to replacement display, calibrating the advertisement information which is allowed to be subjected to replacement display, comparing the first frame information fragment and the last frame information fragment of the advertisement information which are allowed to be subjected to replacement display with the advertisement display information flow of the independent station, and determining the non-advertisement display time interval of the independent station, so that the non-advertisement information can directly replace the whole advertisement information which is allowed to be subjected to replacement display, the condition that the advertisement information which is allowed to be subjected to replacement display is partially replaced to cause the advertisement information to be partially displayed in the independent station is avoided, and the display integrity of the independent station to the advertisement information and the non-advertisement information is improved.
Preferably, in the step S1, before acquiring the real-time external information generated by the server connected to the independent station, the method includes:
acquiring an information generation log of a server connected with the independent station, and analyzing the information generation log to obtain information generation frequency and information content of the server; the real-time external information generated by the server comprises traffic live information and/or weather live information of an area where the independent station is located;
if the external information generating frequency is smaller than or equal to a preset frequency threshold value, or the external information content contains messy code content, judging that the server is in an abnormal working state currently; otherwise, judging that the server is in a normal working state currently;
when the server is in a normal working state, constructing a communication channel between the independent station and the server based on the gateway addresses of the independent station and the server;
when the server is in an abnormal working state, a communication channel between the independent station and the server is not constructed.
In the above technical solution, the independent station is connected with a server, so as to obtain corresponding real-time external information from the server, where the server can provide traffic live information and/or weather live information of an area where the independent station is located to the independent station, so that the server can be used as a data source of non-advertisement information of the independent station. In addition, based on the information generation frequency and the information content of the server, whether the server is in a normal working state is judged, so that a communication channel between the independent station and the server is constructed, and the server is ensured to accurately and stably transmit real-time external information to the independent station.
Preferably, in the step S1, real-time external information generated by a server connected to the independent station is acquired, and based on the non-advertisement display time interval, the corresponding real-time external information is screened to form non-advertisement display information, so that the independent station displays the non-advertisement display information, including:
after a communication channel between the independent station and the server is constructed, generating a log based on the information of the server, and determining the respective data quantity of all real-time external information generated by the server;
based on the length of the non-advertisement display time interval and the data quantity of all the real-time external information, the corresponding real-time external information is screened from all the real-time external information to form non-advertisement display information; wherein, the display duration of the non-advertisement display information formed by the screened real-time external information does not exceed the length of the non-advertisement display time interval;
and then inserting the non-advertisement display information into the position of the current advertisement information display queue of the independent station corresponding to the non-advertisement display time interval.
In the above technical solution, the server detects the external traffic state (such as the real-time driving position state of the bus) and the weather state, so as to continuously generate corresponding real-time external information, and each generated real-time external information has a corresponding data amount, and the display time of the non-advertisement display information formed by the corresponding data amounts of different sizes in the independent station is different, generally speaking, the longer the display time length of the non-advertisement display information formed by the corresponding real-time external information with larger data amount in the independent station is, so that the corresponding real-time external information is selected from all the real-time external information based on the length of the non-advertisement display time interval and the data amount of all the real-time external information, and the display duration of the non-advertisement display information formed by the corresponding filtered real-time external information is not longer than the length of the non-advertisement display time interval, so that the generated non-advertisement display information can be inserted into the position of the current advertisement information display queue of the independent station corresponding to the non-advertisement display time interval, thereby realizing the complete display of the non-advertisement information by the independent station, and avoiding the occurrence of the complete display of the non-advertisement information.
Preferably, in the step S2, personnel status information of an area where the independent station is located in the advertisement display process is obtained, and based on the personnel status information, advertisement information focused by a person is determined from a current advertisement information queue of the independent station, including:
collecting a personnel image of an area where the independent station is located in the advertisement display process, and analyzing the personnel image to obtain personnel line-of-sight direction information of the area where the independent station is located in the advertisement display process;
based on the sight direction information of the personnel, determining the quantity and average gazing time length of the personnel gazing at the corresponding personnel obtained by each piece of advertisement information displayed in the advertisement display process by the independent station;
based on the number of people and the average gazing time length, the advertisement information focused by the people is determined from the current advertisement information queue of the independent station.
In the technical scheme, the purpose of the independent station for displaying the advertisement is to improve the spreading efficiency of the advertisement to the public, in order to enable the advertisement displayed by the independent station to be more matched with the interest of the public, the personnel images of the area where the independent station is located in the advertisement displaying process are collected, so that the visual recognition analysis is carried out on the watching condition of the advertisement displayed by the independent station by personnel located in the area near the independent station, the personnel sight direction information of the area where the independent station is located in the advertisement displaying process is obtained, the number of people and the average watching time length corresponding to the personnel watching by each piece of advertisement information displayed by the independent station in the advertisement displaying process are further determined, and if the certain piece of advertisement information is larger than or equal to the preset number threshold value and the average watching time length is larger than or equal to the preset time threshold value, the advertisement information focused by personnel is determined to be the advertisement information focused by the personnel, and the subsequent advertisement information focused by the personnel is convenient to carry out targeted displaying frequency adjustment.
Preferably, in the step S2, adjusting the display frequency of the advertisement information focused by the person by the independent station based on the display parameter of the advertisement information focused by the person includes:
acquiring the display duration of the advertisement information focused by the person, and if the display duration is greater than or equal to a preset time threshold, keeping the current display frequency of the advertisement information focused by the person by the independent station unchanged; if the display duration is smaller than the preset time threshold, the advertisement information focused by the person is replaced by the advertisement information which does not belong to the advertisement information focused by the person, so that the display frequency of the advertisement information focused by the person by the independent station is increased.
According to the technical scheme, the display duration of the advertisement information focused by the person on the independent station is obtained, and the display duration is subjected to threshold comparison, so that whether the display frequency of the advertisement information focused by the person on the independent station is increased or not is determined, the display frequency of the advertisement information focused by the person on the independent station is adjusted in a targeted manner, and the display reliability of the independent station on different advertisement information is ensured.
Preferably, in the step S3, determining whether new advertisement information needs to be put into the independent station based on the advertisement presentation log of the independent station includes:
extracting the total number of complete display of the independent station on all advertisement information stored currently by the independent station from an advertisement display log of the independent station; if the total number of times of complete display of each advertisement information is greater than or equal to a preset number of times threshold, judging that new advertisement information needs to be put into the independent station; otherwise, judging that new advertisement information does not need to be put into the independent station.
In the technical scheme, the independent station displays the self-stored advertisement information, so that the advertisement information displayed by the independent station is unchanged in a certain time, and when the total number of times that all the advertisement information stored by the independent station is completely displayed by the independent station is greater than or equal to a preset number of times threshold, the independent station displays the advertisement information stored by the independent station at present, and the display and the transmission of the advertisement information stored by the independent station at present meet corresponding requirements, new advertisement information needs to be put into the independent station at the moment, and the richness of the advertisement information content displayed by the independent station is improved.
Preferably, in the step S3, when new advertisement information needs to be delivered, corresponding advertisement information is delivered to the independent station based on the real-time advertisement information storage state of the independent station, and the advertisement information display queue of the independent station is regenerated, including:
when new advertisement information needs to be put in, comparing the real-time residual advertisement information storable space amount of the independent station with a preset storage space amount threshold value, and if the real-time residual advertisement information storable space amount is smaller than or equal to the preset storage space amount threshold value, deleting all the advertisement information currently stored in the independent station, and then putting corresponding advertisement information into the independent station; if the real-time residual advertisement information storable space amount is larger than a preset storage space amount threshold, corresponding advertisement information is directly put in the residual advertisement information storable space in the independent station;
and regenerating the advertisement information display queue of the independent station based on the sequence of the data volume of the advertisement information newly put into the independent station from small to large.
In the above technical scheme, in the actual advertisement information delivery operation, the storage capacity of the independent station is limited, so that in order to ensure that the independent station can finish receiving and storing the newly delivered advertisement information, the threshold value comparison is performed on the real-time residual advertisement information storable space quantity of the independent station, thereby ensuring that the independent station can completely and comprehensively receive the newly delivered advertisement information and generate a new advertisement information display queue of the independent station.
Preferably, in the step S4, adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the advertisement display log of the regenerated advertisement information display queue by the independent station includes:
and extracting the respective complete display times information of the independent station on all newly released advertisement information from the advertisement display log of the regenerated advertisement information display queue of the independent station, and adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the complete display times information.
In the above technical solution, after the independent station generates a corresponding advertisement information display queue for the newly released advertisement information, advertisement information display is performed according to the sequence of all the advertisement information in the advertisement information display queue, and a new advertisement display log is formed in the display process, where the advertisement display log records the actual display condition of each advertisement information in the new advertisement information display queue (for example, the independent station displays the number of times of complete display of all the newly released advertisement information), so as to adjust the display priority and display frequency of the advertisement information contained in the newly generated advertisement information display queue, and ensure that each advertisement information can obtain matched display operation.
Preferably, in the step S4, adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the complete display frequency information includes:
if the number of times of complete display of the newly-placed advertisement information is smaller than a preset threshold value of the number of times of complete display, the display priority level of the newly-placed advertisement information in the independent station is improved, and the display frequency of the newly-placed advertisement information in the independent station is increased; otherwise, keeping the display priority and display frequency of the newly released advertisement information in the independent station unchanged.
In the above technical solution, in actual operation, if the number of complete display times of the newly released advertisement information is smaller than the preset threshold number of complete display times, it indicates that the number of display times of the advertisement information by the independent station is insufficient, at this time, the display priority level of the newly released advertisement information in the independent station is improved, and the display frequency of the newly released advertisement information in the independent station is increased, thereby ensuring that the advertisement information can be fully and completely displayed on the independent station.
As can be seen from the content of the above embodiment, the control method for advertisement display frequency of the independent station determines a non-advertisement display time interval based on the advertisement display log of the independent station, and uses the non-advertisement display time interval as a basis for inserting and displaying non-advertisement information such as real-time external information in the subsequent independent station, so as to reduce the occurrence probability of inserting and displaying the non-advertisement information when the advertisement information is interrupted to be displayed; based on the personnel state information of the area where the independent station is located, the display frequency of the advertisement information focused by the personnel is adjusted, so that the advertisement information focused by the personnel can obtain more display times; judging whether new advertisement information needs to be put into the independent station or not, so as to regenerate an advertisement information display queue of the independent station, and replacing advertisement information content displayed by the independent station to improve the richness of advertisement display of the independent station; and based on the regenerated advertisement display log of the advertisement information display queue, the display priority level and the display frequency of the advertisement information are adjusted, the advertisement display efficiency and reliability of the independent station are ensured, and the advertisement display content richness of the independent station is improved.
It will be apparent to those skilled in the art that various modifications and variations can be made to the present application without departing from the spirit or scope of the application. Thus, it is intended that the present application also include such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.
Claims (9)
1. The control method for the advertising display frequency of the independent station is characterized by comprising the following steps:
step S1, determining a non-advertisement display time interval of the independent station based on the advertisement display log of the independent station, wherein the step comprises the steps of analyzing the advertisement display log of the independent station to obtain respective display duration and historical display times of the independent station on all advertisement information currently stored by the independent station; determining advertisement information which is allowed to be alternatively displayed at the independent station from currently stored advertisement information based on the display duration and the historical display times of each advertisement information; comparing the first frame information fragment and the last frame information fragment of the advertisement information which is allowed to be subjected to replacement display with the advertisement display information stream of the independent station, and determining a non-advertisement display time interval of the independent station; acquiring real-time external information generated by a server connected with the independent station, and screening corresponding real-time external information based on the non-advertisement display time interval to form non-advertisement display information so that the independent station displays the non-advertisement display information;
step S2, acquiring personnel state information of an area where the independent station is located in the advertisement display process, and determining advertisement information focused by personnel from a current advertisement information queue of the independent station based on the personnel state information; based on the display parameters of the advertisement information focused by the personnel, adjusting the display frequency of the independent station on the advertisement information focused by the personnel;
step S3, judging whether new advertisement information needs to be put into the independent station or not based on the advertisement display log of the independent station; when new advertisement information needs to be put in, corresponding advertisement information is put in the independent station based on the real-time advertisement information storage state of the independent station, and an advertisement information display queue of the independent station is regenerated;
and S4, adjusting the display priority level and the display frequency of the advertisement information contained in the regenerated advertisement information display queue based on the advertisement display log of the regenerated advertisement information display queue by the independent station.
2. The control method for advertising display frequency of independent station according to claim 1, wherein:
in the step S1, before acquiring real-time external information generated by a server connected to the independent station, the method includes:
acquiring an information generation log of a server connected with the independent station, and analyzing the information generation log to obtain information generation frequency and information content of the server; the real-time external information generated by the server comprises traffic live information and/or weather live information of an area where the independent station is located;
if the external information generation frequency is smaller than or equal to a preset frequency threshold value or the external information content contains messy code content, judging that the server is in an abnormal working state currently; otherwise, judging that the server is in a normal working state currently;
when the server is in a normal working state at present, constructing a communication channel between the independent station and the server based on respective gateway addresses of the independent station and the server;
and when the server is in an abnormal working state, a communication channel between the independent station and the server is not constructed.
3. The control method for advertising display frequency of independent station according to claim 2, wherein:
in the step S1, acquiring real-time external information generated by a server connected to the independent station, and filtering corresponding real-time external information to form non-advertisement display information based on the non-advertisement display time interval, so that the independent station displays the non-advertisement display information, including:
after a communication channel between the independent station and the server is constructed, generating a log based on the information of the server, and determining the respective data quantity of all real-time external information generated by the server;
based on the length of the non-advertisement display time interval and the data volume of all the real-time external information, the corresponding real-time external information is screened from all the real-time external information to form non-advertisement display information; wherein, the display duration of the non-advertisement display information formed by the screened real-time external information does not exceed the length of the non-advertisement display time interval;
and inserting the non-advertisement display information into the position of the current advertisement information display queue of the independent station, which corresponds to the non-advertisement display time interval.
4. The control method for advertising display frequency of independent station according to claim 1, wherein:
in the step S2, acquiring personnel status information of an area where the independent station is located in an advertisement display process, and determining advertisement information focused by a person from a current advertisement information queue of the independent station based on the personnel status information, including:
collecting the personnel images of the areas where the independent stations are located in the advertisement display process, and analyzing the personnel images to obtain the personnel line-of-sight direction information of the areas where the independent stations are located in the advertisement display process;
based on the personnel sight direction information, determining the quantity and average gazing time length of personnel gazing at corresponding personnel obtained by each piece of advertisement information displayed in the advertisement display process by the independent station;
and determining advertisement information focused by the personnel from the current advertisement information queue of the independent station based on the personnel number and the average gazing time length.
5. The control method for stand-alone advertising display frequency as claimed in claim 4, wherein:
in the step S2, based on the display parameter of the advertisement information focused by the person, the display frequency of the advertisement information focused by the person by the independent station is adjusted, including:
acquiring the display duration of the advertisement information focused by the person, and if the display duration is greater than or equal to a preset time threshold, keeping the current display frequency of the advertisement information focused by the person by the independent station unchanged; if the display duration is smaller than the preset time threshold, the advertisement information focused by the person is replaced by the advertisement information which does not belong to the advertisement information focused by the person, so that the current display frequency of the advertisement information focused by the person by the independent station is increased.
6. The control method for advertising display frequency of independent station according to claim 1, wherein:
in the step S3, based on the advertisement presentation log of the independent station, determining whether new advertisement information needs to be put into the independent station includes:
extracting the total number of complete display of all advertisement information currently stored by the independent station from the advertisement display log of the independent station; if the total number of times of complete display of each advertisement information is greater than or equal to a preset number of times threshold, judging that new advertisement information needs to be put into the independent station; otherwise, judging that new advertisement information does not need to be put into the independent station.
7. The control method for stand-alone advertising display frequency as claimed in claim 6, wherein:
in the step S3, when new advertisement information needs to be put in, based on the real-time advertisement information storage state of the independent station, corresponding advertisement information is put in the independent station, and an advertisement information display queue of the independent station is regenerated, including:
when new advertisement information needs to be put in, comparing the real-time residual advertisement information storable space amount of the independent station with a preset storage space amount threshold, and if the real-time residual advertisement information storable space amount is smaller than or equal to the preset storage space amount threshold, deleting all the advertisement information currently stored in the independent station, and then putting corresponding advertisement information into the independent station; if the real-time residual advertisement information storable space amount is larger than a preset storage space amount threshold, corresponding advertisement information is directly put in the residual advertisement information storable space in the independent station;
and regenerating the advertisement information display queue of the independent station based on the sequence of the data volume of the advertisement information newly put into the independent station from small to large.
8. The control method for advertising display frequency of independent station according to claim 1, wherein:
in the step S4, based on the advertisement showing log of the independent station to the regenerated advertisement information showing queue, the adjusting the showing priority and the showing frequency of the advertisement information contained in the regenerated advertisement information showing queue includes:
and extracting the respective complete showing times information of the independent station on all newly released advertisement information from the advertisement showing log of the independent station on the regenerated advertisement information showing queue, and adjusting the showing priority level and the showing frequency of the advertisement information contained in the regenerated advertisement information showing queue based on the complete showing times information.
9. The control method for stand-alone advertising display frequency as claimed in claim 8, wherein:
in the step S4, based on the complete display number information, adjusting a display priority level and a display frequency of the advertisement information contained in the regenerated advertisement information display queue, including:
if the number of times of complete display of the newly-placed advertisement information is smaller than a preset threshold value of the number of times of complete display, the display priority level of the newly-placed advertisement information on the independent station is improved, and the display frequency of the newly-placed advertisement information on the independent station is increased; otherwise, keeping the display priority level and the display frequency of the newly released advertisement information in the independent station unchanged.
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