CN116661634A

CN116661634A - Interactive content display method, related device, equipment and storage medium

Info

Publication number: CN116661634A
Application number: CN202210152931.8A
Authority: CN
Inventors: 邹放; 胡玄
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-02-18
Filing date: 2022-02-18
Publication date: 2023-08-29

Abstract

The application discloses an interactive content display method applicable to a browser, and particularly relates to a natural language processing technology which can be applied to the fields of service technology and advertisements. The application scene at least comprises various terminals, such as: a mobile phone, a computer, a vehicle-mounted terminal, etc. The application comprises the following steps: displaying target content and N comment information aiming at the target content on a content display page; if K comment information aiming at the target content meets the interactive guide condition, displaying a target guide control on the content display page; and responding to the selection operation of the target guide control, and displaying the interactive content related to the keyword set. The application also provides a related device, equipment and a storage medium. According to the method and the device for providing the interactive content for the user, the interactive content can be provided for the user more pertinently by mining comment information, so that the user experience is improved.

Description

Interactive content display method, related device, equipment and storage medium

Technical Field

The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying interactive content.

Background

With the rapid development of internet technology, people perform various interactions through the internet. The user can watch videos such as movies, television shows, live broadcast and the like through the terminal. In the process of watching the video, if the user wants to make own comments, the user can comment on the video in a comment column below the video.

Currently, users may post some positive or negative comment information, for example, "the scenario of the series is very excellent". Alternatively, some comment information is posted about the content of the question, for example, "what brand the snack appears in the video belongs to". Therefore, the ideas of most users can be known by viewing the comment information.

However, the inventor finds that at least the following problems exist in the solution, and for the case that the number of comment information is large, a user is often required to scroll to view the comment information on a content display page, and summarize the main comment stream views. Therefore, operation convenience is poor, and user experience is affected.

Disclosure of Invention

The embodiment of the application provides a display method, a related device, equipment and a storage medium of interactive content. According to the method and the device for providing the interactive content for the user, the interactive content can be provided for the user more pertinently by mining comment information, so that the user experience is improved.

In view of the foregoing, an aspect of the present application provides a method for displaying interactive contents, including:

displaying target content and N pieces of comment information aiming at the target content on a content display page, wherein N is an integer greater than or equal to 1;

if K comment information aiming at the target content meets the interactive guide condition, displaying a target guide control on the content display page, wherein the K comment information is used for determining a keyword set and a target guide category, the target guide control and the keyword set have a corresponding relation, and K is an integer greater than or equal to N;

and responding to the selection operation aiming at the target guide control, and displaying the interactive content related to the keyword set, wherein the presentation mode of the interactive content has a corresponding relation with the target guide category.

In another aspect, the present application provides a method for displaying interactive contents, including:

m comment information aiming at target content is obtained, wherein M is an integer greater than or equal to 1;

if K comment information in the M comment information meets the interaction guide condition, determining a keyword set and a target guide category according to the K comment information, wherein K is an integer greater than or equal to 1 and less than or equal to M;

Acquiring rendering data and interactive contents of the target guide control according to the keyword set;

sending rendering data of the target guide control to the terminal so that the terminal displays the target guide control on the content display page;

and responding to a content display request sent by the terminal, and sending interactive content to the terminal so as to enable the terminal to display the interactive content, wherein the content display request is generated after the terminal responds to the selection operation aiming at the target guide control, and the presentation mode of the interactive content has a corresponding relation with the target guide category.

Another aspect of the present application provides an interactive content display apparatus, including:

the display module is used for displaying target content and N pieces of comment information aiming at the target content on the content display page, wherein N is an integer greater than or equal to 1;

the display module is further used for displaying a target guide control on the content display page if K comment information aiming at the target content meets the interactive guide condition, wherein the K comment information is used for determining a keyword set and a target guide category, the target guide control and the keyword set have a corresponding relation, and K is an integer greater than or equal to N;

the display module is further used for responding to the selection operation of the target guide control and displaying the interactive content related to the keyword set, wherein the presentation mode of the interactive content has a corresponding relation with the target guide category.

In one possible design, in another implementation of another aspect of the embodiments of the present application,

and the display module is also used for displaying the comment information on the content display page and highlighting at least one keyword if the comment information contains at least one keyword in the keyword set.

the display module is also used for displaying comment issuing controls on the content display page;

and the display module is also used for responding to the text input operation of the comment posting control to obtain target comment information and displaying the target comment information on the content display page.

the display module is specifically used for playing the video content on the content display page if the target content is the video content, and displaying N comment information aiming at the video content;

or alternatively, the process may be performed,

the display module is specifically used for playing the live broadcast content on the content display page if the target content is the live broadcast content, and displaying N comment information aiming at the live broadcast content;

Or alternatively, the process may be performed,

the display module is specifically configured to play the audio content on the content display page if the target content is the audio content, and display N comment information for the audio content.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guidance category is an interactive guidance category;

the display module is specifically configured to display a first mimicry control and a first trigger number on a content display page, where the first mimicry control has a preset interaction effect, the preset interaction effect is determined according to a keyword set, and the first trigger number represents an interacted number for the first mimicry control.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the interactive content display apparatus further includes a playing module;

the playing module is used for responding to the selection operation aiming at the first mimicry control and playing the preset interaction effect;

the display module is further used for displaying the first mimicry control and the second triggering times on the content display page, wherein the second triggering times are larger than the first triggering times.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guide category is a video guide category;

The display module is specifically configured to display a second mimicry control and a first interaction number on the content display page, where the second mimicry control is determined according to the keyword set, and the first interaction number represents the number of comment information hitting the keyword set.

the display module is further used for responding to the selection operation aiming at the second mimicry control, displaying a video aggregation page, wherein at least one selectable video and video associated information of each selectable video are displayed on the video aggregation page, and the video associated information comprises at least one of video names, video comments and video praise numbers.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guidance category is a text guidance category;

the display module is specifically configured to display a third mimicry control and a second interaction number on the content display page, where the third mimicry control is determined according to the keyword set, and the second interaction number represents the number of comment information hitting the keyword set.

And the display module is also used for responding to the selection operation aiming at the third mimicry control, and displaying a reading initial page, wherein the reading initial page is displayed with text related information, and the text related information comprises at least one item of text title, text author, text brief introduction, text score, text reading quantity and text word number.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guide category is a merchandise guide category;

the display module is specifically configured to display a fourth mimicry control and third interaction times on the content display page, where the fourth mimicry control is determined according to the keyword set, and the third interaction times represent the number of comment information hitting the keyword set.

the display module is further used for responding to the selection operation for the fourth mimicry control, displaying an article detail page, wherein article related information corresponding to the target article is displayed on the article detail page, the article related information comprises at least one of article pictures, article specifications, article prices, article profiles, distribution information, a first transaction control and a second transaction control, and the target article is a text determined according to the keyword set.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guidance category is a search guidance category;

the display module is specifically configured to display a fifth mimicry control and a fourth interaction number on the content display page, where the fifth mimicry control is determined according to the keyword set, and the fourth interaction number represents the number of comment information hitting the keyword set.

and the display module is also used for responding to the selection operation aiming at the fifth mimicry control and displaying a search result page, wherein at least one search result is displayed on the search result page.

In one possible design, in another implementation of another aspect of the embodiments of the present application, the target guide category is an audio guide category;

the display module is specifically configured to display a sixth mimicry control and a fifth interaction number on the content display page, where the sixth mimicry control is determined according to the keyword set, and the fifth interaction number represents the number of comment information hitting the keyword set.

The display module is further used for responding to the selection operation for the sixth mimicry control, displaying an audio collection page, wherein at least one piece of selectable audio and audio associated information of each piece of selectable audio are displayed on the audio collection page, and the audio associated information comprises at least one of an audio name, an audio comment number and an audio point praise number.

the system comprises an acquisition module, a storage module and a storage module, wherein the acquisition module is used for acquiring M comment information aiming at target content, wherein M is an integer greater than or equal to 1;

the determining module is used for determining a keyword set and a target guide category according to K comment information if K comment information in the M comment information meets the interaction guide condition, wherein K is an integer which is greater than or equal to 1 and less than or equal to M;

the acquisition module is also used for acquiring rendering data and interactive contents of the target guide control according to the keyword set;

the sending module is used for sending rendering data of the target guide control to the terminal so that the terminal displays the target guide control on the content display page;

the sending module is further used for responding to a content display request sent by the terminal and sending interactive content to the terminal so as to enable the terminal to display the interactive content, wherein the content display request is generated after the terminal responds to the selection operation of the target guide control, and the presentation mode of the interactive content has a corresponding relation with the target guide category.

the acquisition module is also used for acquiring comment information containing at least one keyword in the keyword set from the M comment information to obtain K comment information;

the determining module is also used for determining the number of the comment information and the comment information duty ratio according to the K comment information;

the determining module is further configured to determine that the K comment information satisfies the interaction guiding condition if the number of comment information is greater than or equal to the first number threshold and the comment information duty ratio is greater than or equal to the first duty ratio threshold;

the determining module is further configured to determine that the K comment information satisfies the interaction guiding condition if the number of comment information is greater than or equal to a second number threshold, and the comment information duty ratio is greater than or equal to a second duty ratio threshold, where the second number threshold is greater than the first number threshold, and the second duty ratio threshold is less than the first duty ratio threshold.

In one possible design, in another implementation of another aspect of the embodiments of the present application, an interactive content display apparatus includes a generation module;

the acquisition module is also used for acquiring a comment information set in a preset period;

The acquisition module is also used for counting the top T candidate keywords with highest occurrence frequency according to the comment information set, wherein T is an integer greater than or equal to 1;

and the generating module is used for generating a corresponding target guide control according to the candidate keywords if the candidate keywords of the first T candidate keywords have the candidate keywords which do not hit the keyword library, and storing the candidate keywords into the keyword library.

Another aspect of the present application provides a terminal, including: a memory, a processor, and a bus system;

wherein the memory is used for storing programs;

the processor is used for executing the program in the memory, and the processor is used for executing the method according to the aspects according to the instructions in the program code;

the bus system is used to connect the memory and the processor to communicate the memory and the processor.

Another aspect of the present application provides a server, including: a memory, a processor, and a bus system;

wherein the memory is used for storing programs;

Another aspect of the application provides a computer readable storage medium having instructions stored therein which, when run on a computer, cause the computer to perform the methods of the above aspects.

In another aspect of the application, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device performs the methods provided in the above aspects.

From the above technical solutions, the embodiment of the present application has the following advantages:

in the embodiment of the application, a method for displaying interactive content is provided, firstly, a terminal displays target content and N pieces of comment information aiming at the target content on a content display page, and if K pieces of comment information aiming at the target content meet interactive guiding conditions, a target guiding control is displayed on the content display page. Based on the above, when the terminal responds to the selection operation for the target guide control, the interactive content related to the keyword set can be displayed, wherein the presentation mode of the interactive content has a corresponding relation with the target guide category. Through the method, the comment information of the user is subjected to screening, semantic analysis and other processing, so that the keyword set and the target guide category in the comment information are extracted, and the corresponding mode is selected based on the target guide category to display the interactive content related to the keyword set. Therefore, the interactive content can be provided for the user more pertinently by mining comment information, so that the user experience is improved.

Drawings

FIG. 1 is a schematic diagram of an interactive content display system according to an embodiment of the present application;

FIG. 2 is an interactive schematic diagram of an interactive content display system according to an embodiment of the present application;

FIG. 3 is a flow chart of an interactive content display method according to an embodiment of the application;

FIG. 4 is a schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 5 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 6 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 7 is a schematic diagram of rendering target content on a content presentation page in an embodiment of the application;

FIG. 8 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 9 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 10 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 11 is a schematic diagram illustrating a switching from a content presentation page to a video album page according to an embodiment of the present application;

FIG. 12 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 13 is a schematic diagram showing a content presentation page being switched to a reading start page according to an embodiment of the present application;

FIG. 14 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 15 is a schematic diagram of switching from a content presentation page to an item detail page in accordance with an embodiment of the present application;

FIG. 16 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 17 is a diagram illustrating a switch from a content presentation page to a search results page in accordance with an embodiment of the present application;

FIG. 18 is another schematic diagram of a content presentation page according to an embodiment of the present application;

FIG. 19 is a schematic diagram showing a content presentation page being switched to an audio collection page according to an embodiment of the present application;

FIG. 20 is a flowchart of an interactive content display method according to an embodiment of the present application;

FIG. 21 is a diagram illustrating a candidate keyword statistics page according to an embodiment of the present application;

FIG. 22 is a schematic diagram of a multi-category object guide control in an embodiment of the present application;

FIG. 23 is a schematic diagram of an interactive content display device according to an embodiment of the application;

FIG. 24 is a schematic diagram of an interactive content display device according to an embodiment of the application;

fig. 25 is a schematic structural diagram of a terminal according to an embodiment of the present application;

fig. 26 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

The terms "first," "second," "third," "fourth" and the like in the description and in the claims and in the above drawings, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented, for example, in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "includes" and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed or inherent to such process, method, article, or apparatus.

The scheme provided by the application can be used for community content application, a browser and the like. The rise of community content application and browser enables people to acquire industry information more conveniently and automatically, and meanwhile each user becomes more diversified. Users can enjoy numerous forms of content services such as articles, pictures, small videos, short videos, live broadcasts, themes, columns and the like in community content applications or browsers. The users can comment on the played content, and the like, so that communication and interaction among the users are realized.

In order to provide more diversified interactive contents for users, the application provides a display method of the interactive contents, which can further mine comment information published by the users. The display method is applied to the interactive content display system shown in fig. 1, wherein the interactive content display system comprises a server and a terminal, and a client is deployed on the terminal, wherein the client can run on the terminal in a browser mode, can also run on the terminal in an independent Application (APP) mode, and the like, and the specific display mode of the client is not limited herein. The server related by the application can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and can also be a cloud server for providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDNs), basic cloud computing services such as big data and artificial intelligent platforms and the like. The terminal may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a palm computer, a personal computer, a smart television, a vehicle-mounted device, a wearable device, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the present application is not limited herein. The number of servers and terminals is not limited. The scheme provided by the application can be independently completed by the terminal, can be independently completed by the server, and can be completed by the cooperation of the terminal and the server, so that the scheme is not particularly limited.

Based on the interactive content display system shown in fig. 1, a user may send comment information to a server through a community content application or browser running on a terminal. The server identifies comment information that has been acquired based on natural language processing (Nature Language processing, NLP). And when the content pushing condition is met, the corresponding interactive content can be returned to the terminal. Among them, NLP is an important direction in the fields of computer science and artificial intelligence (Artificial Intelligence, AI). It is studying various theories and methods that enable effective communication between a person and a computer in natural language. NLP is a science that integrates linguistics, computer science, and mathematics. Thus, the research in this field will involve natural language, i.e. language that people use daily, so it has a close relationship with the research in linguistics. NLP techniques typically include text processing, semantic understanding, machine translation, robotic questions and answers, knowledge graph techniques, and the like.

AI is a theory, method, technique and application system that uses a digital computer or a digital computer-controlled machine to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use knowledge to obtain optimal results. In other words, AI is an integrated technology of computer science that attempts to understand the essence of intelligence and to produce a new intelligent machine that can react in a similar way to human intelligence. AI is the design principle and the realization method of researching various intelligent machines, and the machines have the functions of perception, reasoning and decision.

AI technology is a comprehensive discipline, and relates to a wide range of technologies, both hardware and software. AI-based technologies generally include technologies such as sensors, dedicated AI chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The AI software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and other directions.

The following describes the interactive flow of the interactive content display method. Referring to fig. 2, fig. 2 is an interaction diagram of an interactive content display system according to an embodiment of the present application, where as shown in the figure, for user comment information of target content, the user comment information is segmented by using NLP technology, and then a segmentation result is matched with an entry in a platform self-built feature lexicon. And the successful matching can be displayed according to the feature category (including interaction category, collection category, novel category, commodity category or search category). For the interactive class, only the corresponding target guide control is generated, and for the collection class, the novel class, the commodity class and the search class, the direct page can be accessed through the target guide control. In addition, the server may optimize the priority of feature categories based on the fed-back consumption data (e.g., click-through, read-through, purchase-through, etc.). For example, if a certain keyword belongs to both the collection class and the novel class, the collection class may be set to have a higher priority than the novel class.

With reference to the foregoing description, the following description will describe a method for displaying interactive contents according to the present application from the perspective of a terminal, referring to fig. 3, and one embodiment of the method for displaying interactive contents according to the present application includes:

110. the terminal displays target content and N pieces of comment information aiming at the target content on a content display page, wherein N is an integer greater than or equal to 1;

in one or more embodiments, an APP (e.g., community content application or browser, etc.) on the terminal is launched, thereby displaying a content presentation page on the terminal. At least the target content and at least one piece of comment information for the target content are displayed on the content presentation page, that is, N is an integer greater than or equal to 1.

120. If K comment information aiming at target content meets the interactive guide condition, the terminal displays a target guide control on the content display page, wherein the K comment information is used for determining a keyword set and a target guide category, the target guide control and the keyword set have a corresponding relation, and K is an integer greater than or equal to N;

in one or more embodiments, the server may scan comment information for the target content, and if K comment information satisfies the interactive guiding condition, further determine a keyword set and a target guiding category according to the K comment information, based on this, determine a target guiding control according to the keyword set, and determine a presentation manner of the interactive content according to the target guiding category.

Specifically, for ease of understanding, referring to table 1, table 1 is an illustration of the correspondence among the keyword set, the target guidance category, and the target guidance control.

TABLE 1

It can be seen that the keyword set and the target guide control have a pre-configured corresponding relationship, and other guide categories display corresponding pages except that the interactive content displayed by the interactive guide category is special effects.

For ease of understanding, referring to fig. 4, fig. 4 is a schematic diagram of a content display page according to an embodiment of the present application, as shown in the drawing, A1 is used to indicate a comment display area, and N comment information may be displayed in the comment display area indicated by A1. A2 is used for indicating the target guide control, wherein the target guide control indicated by A2 presents a lipstick shape.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 4 are only schematic, and should not be construed as limiting the present application.

130. The terminal responds to the selection operation aiming at the target guide control, and displays the interactive content related to the keyword set, wherein the presentation mode of the interactive content has a corresponding relation with the target guide category.

In one or more embodiments, when a user triggers a selection operation for a target guidance control, interactive content related to the keyword set, for example, interactive content related to merchandise, may be displayed. At the same time, the interactive content is displayed in a manner (e.g., special effects or pages) corresponding to the target guide category.

Note that the "selection operation" according to the present application may be "touch operation" or "non-touch operation (e.g., mouse click, voice control, etc.)" and is not limited herein.

The embodiment of the application provides a method for displaying interactive contents. Through the method, the comment information of the user is subjected to screening, semantic analysis and other processing, so that the keyword set and the target guide category in the comment information are extracted, and the corresponding mode is selected based on the target guide category to display the interactive content related to the keyword set. Therefore, the interactive content can be provided for the user more pertinently by mining comment information, so that the user experience is improved.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, another optional embodiment provided by the embodiment of the present application may further include:

and if the comment information contains at least one keyword in the keyword set, the terminal displays the comment information on the content display page and highlights the at least one keyword.

In one or more embodiments, a way to highlight keywords is presented. As can be seen from the foregoing embodiments, for each piece of comment information, matching with the keyword set may be performed, and if one or more keywords are hit, the one or more keywords in the piece of comment information are highlighted.

Specifically, assume that a keyword set includes "want to get in hand", "want to buy", "color number", "how much money", and the like. Illustratively, the comment information is "want to buy a piece of lady, love, etc." want to buy a piece of hit keyword "want to buy" for lady. Illustratively, the comment information is "what color number is the beauty exploded," where "what color number is the" hit keyword "color number. Illustratively, the comment information is "this color is too surprised, how much" that "hits the keyword" how much ". Based on this, referring to fig. 5, fig. 5 is another schematic diagram of a content presentation page according to an embodiment of the present application, where comment information is displayed and comment content including keywords is highlighted.

It is understood that the form of highlighting includes, but is not limited to, highlighting, bolding, italics, underlining, and the like.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 5 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, a way for highlighting keywords is provided. By the method, keywords with more user comments can be highlighted in the comment display area, and the user can obtain the main stream view of user evaluation at the first time without clicking the comment layer, so that the convenience of the scheme is improved.

the terminal displays comment issuing controls on the content display page;

and the terminal responds to the text input operation aiming at the comment posting control to obtain target comment information, and the target comment information is displayed on the content display page.

In one or more embodiments, a manner is presented to support user posting comment information. As can be seen from the foregoing embodiments, the user can post comment information (i.e., target comment information) while the target content is being played, whereby the comment information (i.e., target comment information) is displayed on the comment presentation area provided by the content presentation page.

Specifically, for ease of understanding, referring to fig. 6, fig. 6 is another schematic diagram of a content presentation page in an embodiment of the present application, where, as shown in (a) of fig. 6, B1 is used to indicate a comment posting control, and a user triggers a text input operation for the comment posting control, for example, input "how expensive and how much money is. After publishing the content, an interface shown in the (B) diagram in fig. 6 is displayed, and at this time, the text input by the user is the target comment information indicated by B2.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 6 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a mode for supporting users to post comment information is provided. By the method, the user can publish comment information according to own ideas while watching the target content, so that feasibility and operability of the scheme are improved.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the present application, the terminal displays, on a content display page, a target content and N pieces of comment information for the target content, where the method specifically may include:

if the target content is video content, the terminal plays the video content on the content display page and displays N comment information aiming at the video content;

or alternatively, the process may be performed,

the terminal displays the target content and N pieces of comment information for the target content on the content display page, which specifically may include:

if the target content is live broadcast content, the terminal plays the live broadcast content on the content display page and displays N comment information aiming at the live broadcast content;

Or alternatively, the process may be performed,

if the target content is the audio content, the terminal plays the audio content on the content display page and displays N comment information aiming at the audio content.

In one or more embodiments, various ways of displaying target content are presented. As can be seen from the foregoing embodiments, the target content displayed on the content presentation content may be video content, live content, or audio content. Further description will be made with reference to the drawings.

Specifically, for ease of description, referring to fig. 7, fig. 7 is a schematic diagram showing target content on a content presentation page in an embodiment of the present application, and is shown in (a) of fig. 7, where video content, for example, a movie "holidays" is played on the content presentation page. Based on this, the target guidance control may appear as a form of a "movie". As shown in fig. 7 (B), illustratively, live content is played on the content presentation page, for example, make-up live video. Based on this, the target guidance control may appear as a "lipstick" form. As shown in fig. 7 (C), the audio content is illustratively played on the content presentation page, for example, playing a popular stream of 2021. Based on this, the target guidance control may appear as a morphology of a "note".

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 7 are only schematic, and should not be construed as limiting the present application.

Next, in the embodiment of the present application, various ways of displaying target content are provided. By the method, the video content, the live broadcast content and the audio content can be used as target content, so that different multimedia content playing scenes can be supported, and the flexibility of a scheme is improved.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is an interactive guidance category;

the terminal displays the target guide control on the content display page, which specifically may include:

the terminal displays a first mimicry control and a first triggering frequency on the content display page, wherein the first mimicry control has a preset interaction effect, the preset interaction effect is determined according to a keyword set, and the first triggering frequency represents the interacted frequency aiming at the first mimicry control.

In one or more embodiments, a method of displaying a target guidance control based on an interactive guidance category is presented. According to the embodiment, if K comment information hits the keyword set corresponding to the interactive guide category, a first mimicry control is displayed, wherein the first mimicry control is the target guide control.

Specifically, it is assumed that the keyword set of praise includes "loved", and the like, and thus the keyword set belongs to the interactive guidance category of praise. Based on this, the first mimicry control may be represented as a "heart-comparing" modality. For ease of understanding, referring to fig. 8, fig. 8 is another schematic diagram of a content presentation page according to an embodiment of the present application, where C1 is shown to indicate a first mimicry control. C2 is used to indicate the first trigger number. It can be seen that the first mimicry control indicated by C1 appears as a "heart-like" shape, while the first number of triggers indicated by C2 is 66. The first trigger number represents the interacted number of times for the first mimicry control, that is, 66 users currently click on the first mimicry control, and/or 66 users currently publish comment information with praise keywords, and/or 66 comment information with praise keywords are currently detected.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 8 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on the interactive guide type is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the interactive guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

the terminal responds to the selection operation aiming at the first mimicry control, and plays a preset interaction effect;

the terminal displays the first mimicry control and the second trigger times on the content display page, wherein the second trigger times are larger than the first trigger times.

In one or more embodiments, an interactive content display method based on an interactive guidance category is presented. In the foregoing embodiments, the first mimicry control supports playing the preset interactive effect. The following description will proceed taking the form of the first mimicry control as "heart comparison" as an example.

Specifically, for convenience of explanation, referring to fig. 9, fig. 9 is another schematic diagram of a content display page according to an embodiment of the present application, and as shown in fig. 9 (a), the first mimicry control is in a form of "heart comparing", and the first trigger number is 66. Based on this, when the user clicks the first mimicry control, a selection operation for the first mimicry control is triggered, and thus, an interface as shown in the diagram (B) in fig. 9 is displayed, that is, a preset interaction effect is played. The preset interaction effect may be an interaction effect triggering a full screen and an effect clicking "+1". After the preset interactive effect is played, displaying an interface as shown in the diagram (C) in fig. 9, that is, displaying the first mimicry control and the second trigger times. At this time, the second trigger number was 67.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 9 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on the interactive guidance category is provided. By the mode, when the user triggers the selection operation aiming at the first mimicry control, the preset interaction effect is played, and the triggering times are updated. Thereby further improving the interactivity between users.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is a video guidance category;

the terminal displays a second mimicry control and first interaction times on the content display page, wherein the second mimicry control is determined according to the keyword set, and the first interaction times represent the comment information quantity hit the keyword set.

In one or more embodiments, a target guidance control display based on a video guidance category is presented. According to the embodiment, if K comment information hits the keyword set corresponding to the video guidance category, a second mimicry control is displayed, wherein the second mimicry control is the target guidance control.

Specifically, assuming that the keyword set includes "lead actor", "movie theater", "platform play", "television show", and the like, the second mimicry control may be represented as a form of "movie" based on this. For ease of understanding, referring to fig. 10, fig. 10 is another schematic diagram of a content presentation page according to an embodiment of the present application, where D1 is shown to indicate a second mimicry control. D2 is used to indicate the first number of interactions. It can be seen that the second mimicry control indicated by D1 appears as a "movie" and the first interaction number indicated by D2 is 52. The first interaction times represent the number of comment information of hit keyword sets, that is, 52 pieces of comment information with keywords corresponding to video guidance categories are detected currently, and/or 52 users publish comment information with keywords corresponding to video guidance categories currently.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 10 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on the video guide category is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the video guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

and the terminal responds to the selection operation aiming at the second mimicry control, and displays a video collection page, wherein at least one selectable video and video associated information of each selectable video are displayed on the video collection page, and the video associated information comprises at least one of video names, video comment numbers and video praise numbers.

In one or more embodiments, an interactive content display method based on video guidance categories is presented. As can be seen from the foregoing embodiments, the second mimicry control supports page hopping. The description will be continued taking the form of the second mimicry control being a "movie" as an example.

Specifically, for convenience of explanation, referring to fig. 11, fig. 11 is a schematic diagram illustrating a switching from a content presentation page to a video album page according to an embodiment of the present application, and as shown in fig. 11 (a), the second mimicry control is in the form of a "movie". Based on this, when the user clicks the second mimicry control, a selection operation for the second mimicry control is triggered, and thereby, a video syndication page as shown in the diagram (B) in fig. 11 is displayed. Wherein E1 is used to indicate the video name (e.g., ending crying to tearing the heart lung). E2 is used to indicate the number of video comments (e.g., 1349). E3 is used to indicate video endorsements (e.g., 2000).

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 11 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on video guidance categories is provided. By the method, when the user triggers the selection operation for the second mimicry control, the user jumps to the video collection page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is a text guidance category;

the terminal displays a third mimicry control and second interaction times on the content display page, wherein the third mimicry control is determined according to the keyword set, and the second interaction times represent the comment information quantity hit the keyword set.

In one or more embodiments, a text guidance category based target guidance control display is presented. According to the embodiment, if K comment information hits the keyword set corresponding to the text guidance category, a third mimicry control is displayed, wherein the third mimicry control is the target guidance control.

Specifically, assuming that the keyword set includes "author", "book name", "novel name", "ending", and the like, the third mimicry control may be expressed as a form of "book" based on this. For ease of understanding, referring to fig. 12, fig. 12 is another schematic diagram of a content presentation page according to an embodiment of the present application, where F1 is shown to indicate a third mimicry control. F2 is used for indicating the second interaction times. It can be seen that the third mimicry control indicated by F1 appears as a "book" and the second number of interactions indicated by F2 is 75. The second interaction times represent the number of comment information indicating the hit keyword set, that is, 75 pieces of comment information with text guidance category corresponding keywords are currently detected, and/or 75 users currently post comment information with text guidance category corresponding keywords.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 12 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on text guide categories is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the text guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

and the terminal responds to the selection operation aiming at the third mimicry control, and displays a reading initial page, wherein text related information is displayed on the reading initial page, and the text related information comprises at least one item of text title, text author, text introduction, text score, text reading quantity and text word number.

In one or more embodiments, a text-guided category-based interactive content display approach is presented. As can be seen from the foregoing embodiments, the third mimicry control supports page hopping. The following description will proceed taking the form of the third mimicry control being a "book" as an example.

Specifically, for convenience of explanation, referring to fig. 13, fig. 13 is a schematic diagram illustrating switching from a content display page to a reading start page according to an embodiment of the present application, and as shown in fig. 13 (a), the third mimicry control is in the form of a "book". Based on this, when the user clicks the third mimicry control, a selection operation for the third mimicry control is triggered, and thereby, a reading start page as shown in fig. 13 (B) is displayed. Wherein G1 is used to indicate a text title (e.g., a beautiful life). G2 is used to indicate the text author (e.g., summer). G3 is used to indicate a text profile. G4 is used to indicate text scoring (e.g., 8.6 points) and G5 is used to indicate text reading (e.g., 73.2 tens of thousands). G6 is used to indicate the number of text words (e.g., 42.2 tens of thousands).

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 13 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on text guidance categories is provided. By the mode, when the user triggers the selection operation for the third mimicry control, the user jumps to the reading start page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is a merchandise guidance category;

the terminal displays a fourth mimicry control and third interaction times on the content display page, wherein the fourth mimicry control is determined according to the keyword set, and the third interaction times represent the comment information quantity hit the keyword set.

In one or more embodiments, a target guidance control display method based on a commodity guidance category is presented. According to the embodiment, if K comment information hits the keyword set corresponding to the commodity guiding category, a fourth mimicry control is displayed, wherein the fourth mimicry control is the target guiding control.

Specifically, assuming that the keyword set includes "want to buy", "want to start," how much money, "and so on, the fourth mimicry control may be expressed as a form of a certain item based on this. For ease of understanding, referring to fig. 14, fig. 14 is another schematic diagram of a content presentation page according to an embodiment of the present application, where H1 is shown to indicate a fourth mimicry control. H2 is used to indicate the third number of interactions. It can be seen that the fourth mimicry control indicated by H1 appears as a "lipstick" and the third interaction number indicated by H2 is 26. The third interaction times represent the number of comment information indicating the hit keyword set, that is, 26 pieces of comment information having the keywords corresponding to the commodity guiding category have been detected currently, and/or 26 users currently post comment information having the keywords corresponding to the commodity guiding category.

It should be noted that the layout manner of the interface elements and the types of the interface elements shown in fig. 14 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on commodity guide categories is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the commodity guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

the terminal responds to the selection operation aiming at the fourth mimicry control, and displays an article detail page, wherein article related information corresponding to a target article is displayed on the article detail page, the article related information comprises at least one of article pictures, article specifications, article prices, article brief introduction, distribution information, a first transaction control and a second transaction control, and the target article is a text determined according to a keyword set.

In one or more embodiments, an interactive content display method based on commodity guidance categories is presented. As can be seen from the foregoing embodiments, the fourth mimicry control supports page hopping. The following description will proceed taking the form of the fourth mimicry control being "lipstick" as an example.

Specifically, for convenience of explanation, referring to fig. 15, fig. 15 is a schematic diagram illustrating switching from the content display page to the product detail page according to an embodiment of the present application, and as shown in fig. 15 (a), the fourth mimicry control is in the form of "lipstick". Based on this, when the user clicks on the fourth mimicry control, a selection operation for the fourth mimicry control is triggered, whereby the item detail page as shown in fig. 15 (B) is displayed. Wherein I1 is used to indicate merchandise pictures. I2 is used to indicate commodity specifications (e.g., red tube 405, tomato red). I3 is used to indicate the price of the commodity (e.g., 99 yuan). I4 is used to indicate a merchandise profile (e.g., lipstick set gift box is moisture retention and is not prone to fade for a long time), and I5 is used to indicate delivery information (e.g., 18:00 order before delivery is expected to arrive on a tomorrow). And I6 is used for indicating a first transaction control, and clicking the first transaction control indicated by I6 can add the commodity into the virtual shopping cart. And I7 is used for indicating a second transaction control, and clicking the second transaction control indicated by I7 can directly purchase the commodity.

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 15 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on commodity guiding categories is provided. By the mode, when the user triggers the selection operation for the fourth mimicry control, the user jumps to the commodity detail page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the commodity is converted into the selling amount, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is a search guidance category;

the terminal displays a fifth mimicry control and fourth interaction times on the content display page, wherein the fifth mimicry control is determined according to the keyword set, and the fourth interaction times represent the comment information quantity hit the keyword set.

In one or more embodiments, a target guidance control display method based on a search guidance category is presented. According to the embodiment, if K keyword sets corresponding to the search guide categories are hit by comment information, a fifth mimicry control is displayed, wherein the fifth mimicry control is the target guide control.

Specifically, assuming that the keyword set includes "what is", "mock" what ghost ", and the like, based on this, the fifth mimicry control may be represented as a form of" eidolon ". For ease of understanding, referring to fig. 16, fig. 16 is another schematic diagram of a content presentation page according to an embodiment of the present application, where J1 is shown to indicate a fifth mimicry control. And J2 is used for indicating the fourth interaction times. It can be seen that the fifth mimicry control indicated by J1 appears as a "sprite" and the fourth interaction number indicated by J2 is 32. The fourth interaction times represent the number of comment information indicating the hit keyword set, that is, 32 pieces of comment information having the keywords corresponding to the search guide category have been detected currently, and/or 32 users currently post comment information having the keywords corresponding to the search guide category.

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 16 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on the search guide category is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the search guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

and the terminal responds to the selection operation aiming at the fifth mimicry control, and displays a search result page, wherein at least one search result is displayed on the search result page.

In one or more embodiments, an interactive content display method based on search guidance categories is presented. As can be seen from the foregoing embodiments, the fifth mimicry control supports page hopping. The following description will proceed with taking a form in which the fifth mimicry control is "sprite" as an example.

Specifically, for convenience of explanation, referring to fig. 17, fig. 17 is a schematic diagram illustrating switching from the content presentation page to the search result page according to an embodiment of the present application, and as shown in fig. 17 (a), the fifth mimicry control is in the form of "sprite". Based on this, when the user clicks on the fifth mimicry control, a selection operation for the fifth mimicry control is triggered, and thereby, a search result page as shown in the diagram (B) in fig. 17 is displayed. Wherein K1 is used to indicate at least one result searched based on the search engine a. K2 is used to indicate at least one result searched based on search engine B. K3 is used to indicate at least one result searched based on the search engine C.

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 17 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on the search guide category is provided. By the method, when the user triggers the selection operation for the fifth mimicry control, the user jumps to the search result page. Therefore, the purpose of optimizing the direct information experience is achieved, the deep consumption of content by a user is supported based on a shorter link, the video search (QV) is supported, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 3, in another optional embodiment provided by the embodiment of the present application, the target guidance category is an audio guidance category;

and the terminal displays a sixth mimicry control and fifth interaction times on the content display page, wherein the sixth mimicry control is determined according to the keyword set, and the fifth interaction times represent the comment information quantity hit the keyword set.

In one or more embodiments, a target guidance control display based on audio guidance categories is presented. According to the embodiment, if K comment information hits the keyword set corresponding to the audio guidance category, a sixth mimicry control is displayed, wherein the sixth mimicry control is the target guidance control.

Specifically, assuming that the keyword set includes "song", "song order", "rhythm sense", "composition", and the like, the sixth mimicry control may be expressed as a form of "note" based on this. For ease of understanding, referring to fig. 18, fig. 18 is another schematic diagram of a content presentation page according to an embodiment of the present application, where L1 is shown to indicate a sixth mimicry control. L2 is used to indicate the fifth number of interactions. It can be seen that the sixth mimicry control indicated by L1 appears as a "note" and the fifth interaction number indicated by L2 is 55. The fifth interaction times represent the number of comment information indicating the hit keyword set, that is, 55 pieces of comment information having the keywords corresponding to the audio guidance category have been detected currently, and/or 55 users currently post comment information having the keywords corresponding to the audio guidance category.

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 18 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a target guide control display mode based on the audio guide type is provided. By the method, keywords in the comment information of the user are accumulated, and if the keyword set of the audio guide category is hit, the corresponding target guide control can be displayed, so that the diversity of control display types is improved.

and the terminal responds to the selection operation aiming at the sixth mimicry control, and displays an audio collection page, wherein at least one piece of optional audio and audio associated information of each piece of optional audio are displayed on the audio collection page, and the audio associated information comprises at least one of an audio name, an audio comment number and an audio praise number.

In one or more embodiments, an interactive content display method based on audio guidance categories is presented. As can be seen from the foregoing embodiments, the sixth mimicry control supports page hopping. The following description will proceed taking the form of the sixth mimicry control as a "note" as an example.

Specifically, for convenience of explanation, referring to fig. 19, fig. 19 is a schematic diagram illustrating a switching from the content presentation page to the audio collection page according to an embodiment of the present application, and as shown in fig. 19 (a), the sixth mimicry control is in the form of a "note". Based on this, when the user clicks on the sixth mimicry control, a selection operation for the sixth mimicry control is triggered, whereby an audio album page as shown in the diagram (B) in fig. 19 is displayed. Where M1 is used to indicate the audio name (e.g., audible songs are worth cycling). M2 is used to indicate the number of audio comments (e.g., 1349). M3 is used to indicate an audio endorsement (e.g., 2000).

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 19 are only schematic, and should not be construed as limiting the present application.

In the embodiment of the application, an interactive content display mode based on the audio guidance category is provided. By the method, when the user triggers the selection operation for the sixth mimicry control, the user jumps to the audio collection page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

With reference to the foregoing description, the following description will describe a method for displaying interactive contents according to the present application from the perspective of a server, referring to fig. 20, another embodiment of the method for displaying interactive contents according to the present application includes:

210. the method comprises the steps that a server obtains M comment information aiming at target content, wherein M is an integer greater than or equal to 1;

in one or more embodiments, the server may obtain M pieces of comment information for the target content, where the M pieces of comment information may be all pieces of comment information for the target content, or all pieces of comment information for the target content over a period of time (e.g., within 1 week), which is not limited herein.

220. If K comment information in the M comment information meets the interaction guide condition, the server determines a keyword set and a target guide category according to the K comment information, wherein K is an integer which is greater than or equal to 1 and less than or equal to M;

in one or more embodiments, if the server detects that K or more of the M pieces of comment information satisfy the interactive guidance condition, the keyword set and the target guidance category are determined according to the K pieces of comment information.

Specifically, the server needs to find a keyword (i.e., a character string) matching the comment information in a keyword set (i.e., a word stock). Wherein, the comment information posted by the same user carries one or more keywords (i.e. character strings), and is usually counted only once. And the server counts the keywords with highest occurrence frequency, and if a certain proportion or a certain number of keywords are reached, the target guide category is determined according to the keyword set to which the keywords belong.

230. The server acquires rendering data and interactive contents of the target guide control according to the keyword set;

in one or more embodiments, the server may obtain rendering data for the target boot control and the interactive content from the set of keywords. It can be appreciated that the corresponding relationship among the keyword set, the target guide category and the target guide control may refer to table 1, and will not be described herein.

Specifically, by way of example, the target guidance category is an interactive guidance category, and the interactive content may be determined according to a preset interactive effect. Illustratively, the target guidance category is a video guidance category, a text guidance category or an audio guidance category, and the high-frequency characters need to be queried and matched with the sources of the copyright library (such as a video copyright library, a novel copyright library or an audio copyright library) so as to determine the interactive content. The target guide category is an article guide category, and the article detail page corresponding to the carried article of the video author is used as the interactive content. The target guidance category is illustratively a search guidance category, which uses a search result page that searches for high frequency characters and jumps as interactive content, and further allows the user to modify the characters to continue searching.

240. The server sends rendering data of the target guide control to the terminal so that the terminal displays the target guide control on the content display page;

in one or more embodiments, the server sends rendering data of the target guidance control to the terminal, whereby the terminal can display not only the target content and at least one piece of comment information for the target content on the content presentation page, but also the mimicry guidance control.

250. The method comprises the steps that a server responds to a content display request sent by a terminal, and interactive content is sent to the terminal so that the terminal can display the interactive content, wherein the content display request is generated after the terminal responds to a selection operation aiming at a target guide control, and the presentation mode of the interactive content has a corresponding relation with the target guide category.

In one or more embodiments, when a user triggers a selection operation for a target boot control, i.e., a content display request sent by a terminal to a server. Based on this, the server transmits the interactive contents to the terminal, and the interactive contents are displayed by the terminal, for example, interactive contents related to the commodity are displayed. At the same time, the interactive content is displayed in a manner (e.g., special effects or pages) corresponding to the target guide category.

Optionally, on the basis of the foregoing respective embodiments corresponding to fig. 20, another optional embodiment provided by an embodiment of the present application may further include:

the method comprises the steps that a server obtains comment information containing at least one keyword in a keyword set from M comment information to obtain K comment information;

the server determines the number of the comment information and the comment information duty ratio according to the K comment information;

if the number of the comment information is larger than or equal to the first number threshold value, and the comment information duty ratio is larger than or equal to the first duty ratio threshold value, the server determines that K comment information meets the interaction guiding condition;

if the number of the comment information is greater than or equal to a second number threshold, and the comment information duty ratio is greater than or equal to a second duty ratio threshold, the server determines that the K comment information meets the interaction guiding condition, wherein the second number threshold is greater than the first number threshold, and the second duty ratio threshold is smaller than the first duty ratio threshold.

In one or more embodiments, two ways of determining whether an interactive guidance condition is satisfied are presented. As can be seen from the foregoing embodiments, the server may scan M pieces of comment information, where it is assumed that K pieces of comment information all hit a keyword in the keyword set. Based on the above, the number of comment information and the comment information duty ratio can be determined, wherein the number of comment information is a K value, and the comment information duty ratio is K/M.

Illustratively, in one case, if the number of comment information (i.e., K value) is greater than or equal to a first number threshold (e.g., 10) and the comment information duty (i.e., K/M) is greater than or equal to a first duty threshold (e.g., 80%), the server determines that the interactive guidance condition is satisfied. In another case, if the number of comment information (i.e., K value) is greater than or equal to a second number threshold (e.g., 100) and the comment information duty ratio (i.e., K/M) is greater than or equal to a second duty ratio threshold (e.g., 20%), the server determines that K comment information satisfies the interactive guidance condition.

It can be appreciated that once the above two situations are satisfied, the K comment information satisfies the interactive guidance condition. The relevant information which the user hopes to obtain can be effectively reflected by the mechanism through the research without the real-time verification along with the increase and decrease of comment information, so that most of comment information trends and deep interaction possibilities of the user are guided, and the user is stimulated to be active.

Secondly, in the embodiment of the application, two ways of judging whether the interactive guiding condition is satisfied are provided. Through the mode, the server can scan and match the comment information with large comment quantity and high comment quantity from each day, so that the problem that the call of a user is highest can be solved conveniently, and a function impression of accurate guidance is formed. The method provides clear comment trend and continuous consumption guidance for users.

the method comprises the steps that a server obtains a comment information set in a preset period;

the server counts the top T candidate keywords with highest occurrence frequency according to the comment information set, wherein T is an integer greater than or equal to 1;

if the first T candidate keywords have candidate keywords which do not hit the keyword library, the server generates corresponding target guide controls according to the candidate keywords and stores the candidate keywords into the keyword library.

In one or more embodiments, a manner of setting target guidance controls is presented. As can be seen from the foregoing embodiments, the background may count the keywords of all the comment information (i.e., the comment information set) in the preset period, and take the first 10 candidate keywords with the highest frequency of occurrence (i.e., T is 10) as an example for explanation.

Specifically, 2022, 1/10/1/2 is taken as a preset period. For this reason, for ease of understanding, please refer to fig. 21, fig. 21 is a schematic diagram of displaying a candidate keyword statistics page according to an embodiment of the present application, where the first 10 candidate keywords with the highest occurrence frequency in the preset period are displayed on the keyword statistics page. The method is characterized in that the 'absolute', 'dry meal', 'tool person' and 'small fairy' are assumed to be candidate keywords which miss a keyword library, and based on the candidate keywords, background personnel can design the forms of the keywords corresponding to target guide controls.

Referring to fig. 22, fig. 22 is a schematic diagram of a multi-class object guide control according to an embodiment of the present application, and exemplary forms of the object guide control corresponding to "insulator" are illustrated in fig. 22 (a). Fig. 22 (B) illustrates a form of a target guidance control corresponding to "dry rice man". Fig. 22 (C) illustrates a configuration of a target guidance control corresponding to "tool man". Fig. 22 (C) illustrates a configuration of the target guidance control corresponding to "small fairy".

It should be noted that the layout of the interface elements and the types of the interface elements shown in fig. 21 are only schematic, and should not be construed as limiting the present application.

Secondly, in the embodiment of the application, a mode for setting the target guide control is provided. By the method, keywords with higher occurrence frequency can be counted regularly, so that the aim of regularly expanding target guide controls is fulfilled, and the diversity and the richness of designs are increased.

Referring to fig. 23 for a detailed description of the interactive content display device in the present application, fig. 23 is a schematic diagram showing an embodiment of the interactive content display device in the present application, and the interactive content display device 30 includes:

A display module 310, configured to display, on a content presentation page, a target content and N pieces of comment information for the target content, where N is an integer greater than or equal to 1;

the display module 310 is further configured to display, on the content display page, a target guide control if K pieces of comment information for the target content satisfy the interactive guide condition, where K pieces of comment information are used to determine a keyword set and a target guide category, and K is an integer greater than or equal to N, where K is a corresponding relation between the target guide control and the keyword set;

the display module 310 is further configured to display interactive content related to the keyword set in response to a selection operation for the target guidance control, where a presentation manner of the interactive content has a corresponding relationship with the target guidance category.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the comment information of the user is subjected to screening, semantic analysis and other processing, so that the keyword set and the target guide category in the comment information are extracted, and the corresponding mode is selected based on the target guide category to display the interactive content related to the keyword set. Therefore, the interactive content can be provided for the user more pertinently by mining comment information, so that the user experience is improved.

Alternatively, based on the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application,

the display module 310 is further configured to display comment information on the content presentation page and highlight at least one keyword if the comment information includes at least one keyword in the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords with more user comments can be highlighted in the comment display area, and the user can obtain the main stream view of user evaluation at the first time without clicking the comment layer, so that the convenience of the scheme is improved.

the display module 310 is further configured to display a comment posting control on the content presentation page;

the display module 310 is further configured to respond to a text input operation for the comment posting control, obtain target comment information, and display the target comment information on the content display page.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the user can issue comment information according to own ideas while watching the target content, so that the feasibility and operability of the scheme are improved.

the display module 310 is specifically configured to play the video content on the content display page and display N comment information for the video content if the target content is the video content;

or alternatively, the process may be performed,

the display module 310 is specifically configured to play the live content on the content display page and display N comment information for the live content if the target content is the live content;

or alternatively, the process may be performed,

the display module 310 is specifically configured to play the audio content on the content presentation page and display N comment information for the audio content if the target content is the audio content.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the video content, the live broadcast content and the audio content can be used as target content, so that different multimedia content playing scenes can be supported, and the flexibility of a scheme is improved.

Optionally, based on the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is an interactive guidance category;

The display module 310 is specifically configured to display a first mimicry control and a first trigger number on the content display page, where the first mimicry control has a preset interaction effect, the preset interaction effect is determined according to the keyword set, and the first trigger number represents an interacted number for the first mimicry control.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the interactive guide category is hit, the corresponding target guide control can be displayed, so that the diversity of the control display types is improved.

Optionally, in another embodiment of the interactive content display device 30 according to the embodiment of the present application, based on the embodiment corresponding to fig. 23, the interactive content display device 30 further includes a playing module 320;

the playing module 320 is configured to respond to a selection operation for the first mimicry control, and play a preset interaction effect;

the display module 310 is further configured to display the first mimicry control and a second trigger number on the content display page, where the second trigger number is greater than the first trigger number.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation aiming at the first mimicry control, the preset interaction effect is played, and the triggering times are updated. Thereby further improving the interactivity between users.

Optionally, based on the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is a video guidance category;

the display module 310 is specifically configured to display a second mimicry control and a first interaction number on the content display page, where the second mimicry control is determined according to the keyword set, and the first interaction number represents the number of comment information hitting the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the video guide category is hit, the corresponding target guide control can be displayed, so that the diversity of the control display types is improved.

the display module 310 is further configured to display a video album page in response to the selection operation for the second mimicry control, where at least one selectable video and video association information of each selectable video are displayed on the video album page, and the video association information includes at least one of a video name, a video comment number, and a video endorsement number.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation for the second mimicry control, the user jumps to the video aggregation page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is a text guidance category;

the display module 310 is specifically configured to display a third mimicry control and a second interaction number on the content display page, where the third mimicry control is determined according to the keyword set, and the second interaction number represents the number of comment information hitting the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the text guide category is hit, the corresponding target guide control can be displayed, so that the diversity of the control display types is improved.

the display module 310 is further configured to display a reading start page in response to a selection operation for the third mimicry control, wherein text related information is displayed on the reading start page, and the text related information includes at least one of a text title, a text author, a text profile, a text score, a text reading amount, and a text word number.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation for the third mimicry control, the user jumps to the reading start page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, based on the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is a merchandise guidance category;

the display module 310 is specifically configured to display a fourth mimicry control and a third interaction number on the content display page, where the fourth mimicry control is determined according to the keyword set, and the third interaction number represents the number of comment information hitting the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the commodity guiding category is hit, the corresponding target guiding control can be displayed, so that the diversity of the control display types is improved.

the display module 310 is further configured to display an item detail page in response to a selection operation for the fourth mimicry control, where item association information corresponding to the target item is displayed on the item detail page, where the item association information includes at least one of an item picture, an item specification, an item price, an item profile, distribution information, and a first transaction control and a second transaction control, and the target item is a text determined according to the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation for the fourth mimicry control, the user jumps to the commodity detail page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the commodity is converted into the selling amount, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, on the basis of the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is a search guidance category;

the display module 310 is specifically configured to display a fifth mimicry control and a fourth interaction number on the content display page, where the fifth mimicry control is determined according to the keyword set, and the fourth interaction number represents the number of comment information hitting the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the search guide category is hit, the corresponding target guide control can be displayed, so that the diversity of the control display types is improved.

the display module 310 is further configured to display a search result page in response to a selection operation for the fifth mimicry control, wherein at least one search result is displayed on the search result page.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation for the fifth mimicry control, the user jumps to the search result page. Therefore, the purpose of optimizing the direct information experience is achieved, the deep consumption of content by a user is supported based on a shorter link, the video search (QV) is supported, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Optionally, based on the embodiment corresponding to fig. 23, in another embodiment of the interactive content display device 30 provided in the embodiment of the present application, the target guidance category is an audio guidance category;

the display module 310 is specifically configured to display a sixth mimicry control and a fifth interaction number on the content display page, where the sixth mimicry control is determined according to the keyword set, and the fifth interaction number represents the number of comment information hitting the keyword set.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the keywords in the comment information of the user are accumulated, and if the keyword set of the audio guide category is hit, the corresponding target guide control can be displayed, so that the diversity of the control display types is improved.

the display module 310 is further configured to display an audio collection page in response to a selection operation for the sixth mimicry control, where at least one selectable audio and audio related information of each selectable audio are displayed on the audio collection page, and the audio related information includes at least one of an audio name, an audio comment number, and an audio praise number.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, when the user triggers the selection operation for the sixth mimicry control, the user jumps to the audio collection page. Therefore, the purpose of optimizing the direct information experience is achieved, the user is supported to deeply consume the content based on a shorter link, the content consumption scale of the user is improved, a full-network one-stop content consumption platform is provided, and the comprehensive information service is embodied.

Referring to fig. 24 for a detailed description of the interactive content display device according to the present application, fig. 24 is a schematic diagram of another embodiment of the interactive content display device according to the present application, and the interactive content display device 40 includes:

an obtaining module 410, configured to obtain M pieces of comment information for a target content, where M is an integer greater than or equal to 1;

the determining module 420 is configured to determine a keyword set and a target guidance category according to K comment information if K comment information in the M comment information satisfies an interaction guidance condition, where K is an integer greater than or equal to 1 and less than or equal to M;

the obtaining module 410 is further configured to obtain rendering data and interactive content of the target guidance control according to the keyword set;

The sending module 430 is configured to send rendering data of the target guidance control to the terminal, so that the terminal displays the target guidance control on the content display page;

the sending module 430 is further configured to send, in response to a content display request sent by the terminal, an interactive content to the terminal, so that the terminal displays the interactive content, where the content display request is generated after the terminal responds to a selection operation for the target guidance control, and a presentation manner of the interactive content has a corresponding relationship with the target guidance category.

Alternatively, based on the embodiment corresponding to fig. 24, in another embodiment of the interactive content display device 40 according to the embodiment of the present application,

the obtaining module 410 is further configured to obtain comment information including at least one keyword in the keyword set from the M comment information, so as to obtain K comment information;

The determining module 420 is further configured to determine the number of comment information and the comment information duty ratio according to the K comment information;

the determining module 420 is further configured to determine that the K comment information satisfies the interaction guidance condition if the number of comment information is greater than or equal to the first number threshold and the comment information duty ratio is greater than or equal to the first duty ratio threshold;

the determining module 420 is further configured to determine that the K comment information satisfies the interaction guiding condition if the number of comment information is greater than or equal to a second number threshold, and the comment information duty ratio is greater than or equal to a second duty ratio threshold, where the second number threshold is greater than the first number threshold and the second duty ratio threshold is less than the first duty ratio threshold.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, the server can start scanning and matching from the comment information with large comment quantity and high comment quantity every day, so that the problem of highest call of a user is solved conveniently, and a function impression of accurate guidance is formed. The method provides clear comment trend and continuous consumption guidance for users.

Optionally, in another embodiment of the interactive content display apparatus 40 according to the embodiment of the present application based on the embodiment corresponding to fig. 24, the interactive content display apparatus 40 includes a generating module 440;

The obtaining module 410 is further configured to obtain a comment information set in a preset period;

the obtaining module 410 is further configured to count top T candidate keywords with highest occurrence frequency according to the comment information set, where T is an integer greater than or equal to 1;

and the generating module 440 is configured to generate a corresponding target guidance control according to the candidate keywords if there are candidate keywords that miss the keyword library in the first T candidate keywords, and store the candidate keywords in the keyword library.

In an embodiment of the application, an interactive content display device is provided. By adopting the device, keywords with higher occurrence frequency can be counted regularly, so that the aim of regularly expanding target guide controls is fulfilled, and the diversity and the richness of designs are increased.

The embodiment of the present application further provides a terminal, as shown in fig. 25, for convenience of explanation, only the relevant parts of the embodiment of the present application are shown, and specific technical details are not disclosed, please refer to the method part of the embodiment of the present application. In the embodiment of the application, a terminal is taken as a smart phone for example to describe:

fig. 25 is a block diagram showing a part of the structure of a smart phone related to a terminal provided by an embodiment of the present application. Referring to fig. 25, the smart phone includes: radio Frequency (RF) circuitry 510, memory 520, input unit 530, display unit 540, sensor 550, audio circuitry 560, wireless fidelity (wireless fidelity, wiFi) module 570, processor 580, and power supply 590. Those skilled in the art will appreciate that the smartphone structure shown in fig. 25 is not limiting of the smartphone and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The following describes each component of the smart phone in detail with reference to fig. 25:

the RF circuit 510 may be used for receiving and transmitting signals during a message or a call, and in particular, after receiving downlink information of a base station, the signal is processed by the processor 580; in addition, the data of the design uplink is sent to the base station. Typically, the RF circuitry 510 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier (low noise amplifier, LNA), a duplexer, and the like. In addition, the RF circuitry 510 may also communicate with networks and other devices via wireless communications. The wireless communications may use any communication standard or protocol including, but not limited to, global system for mobile communications (global system of mobile communication, GSM), general packet radio service (general packet radio service, GPRS), code division multiple access (code division multiple access, CDMA), wideband code division multiple access (wideband code division multiple access, WCDMA), long term evolution (long term evolution, LTE), email, short message service (short messaging service, SMS), and the like.

The memory 520 may be used to store software programs and modules, and the processor 580 performs various functional applications and data processing of the smartphone by running the software programs and modules stored in the memory 520. The memory 520 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, application programs required for at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, phonebooks, etc.) created according to the use of the smart phone, etc. In addition, memory 520 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

The input unit 530 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the smart phone. In particular, the input unit 530 may include a touch panel 531 and other input devices 532. The touch panel 531, also referred to as a touch screen, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on the touch panel 531 or thereabout by using any suitable object or accessory such as a finger, a stylus, etc.), and drive the corresponding connection device according to a predetermined program. Alternatively, the touch panel 531 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 580, and can receive commands from the processor 580 and execute them. In addition, the touch panel 531 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. The input unit 530 may include other input devices 532 in addition to the touch panel 531. In particular, other input devices 532 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a mouse, joystick, etc.

The display unit 540 may be used to display information input by a user or information provided to the user and various menus of the smart phone. The display unit 540 may include a display panel 541, and alternatively, the display panel 541 may be configured in the form of a liquid crystal display (liquid crystal display, LCD), an organic light-emitting diode (OLED), or the like. Further, the touch panel 531 may cover the display panel 541, and when the touch panel 531 detects a touch operation thereon or thereabout, the touch operation is transferred to the processor 580 to determine the type of the touch event, and then the processor 580 provides a corresponding visual output on the display panel 541 according to the type of the touch event. Although in fig. 25, the touch panel 531 and the display panel 541 implement the input and output functions of the smart phone as two independent components, in some embodiments, the touch panel 531 and the display panel 541 may be integrated to implement the input and output functions of the smart phone.

The smartphone may also include at least one sensor 550, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 541 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 541 and/or the backlight when the smartphone is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the acceleration in all directions (generally three axes), and can detect the gravity and direction when stationary, and can be used for identifying the application of the gesture of the smart phone (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration identification related functions (such as pedometer and knocking), and the like; other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that may also be configured with the smart phone are not described in detail herein.

Audio circuitry 560, speakers 561, microphone 562 may provide an audio interface between the user and the smartphone. The audio circuit 560 may transmit the received electrical signal converted from audio data to the speaker 561, and the electrical signal is converted into a sound signal by the speaker 561 and output; on the other hand, microphone 562 converts the collected sound signals into electrical signals, which are received by audio circuit 560 and converted into audio data, which are processed by audio data output processor 580 for transmission to, for example, another smart phone via RF circuit 510, or which are output to memory 520 for further processing.

WiFi belongs to a short-distance wireless transmission technology, and a smart phone can help a user to send and receive emails, browse webpages, access streaming media and the like through a WiFi module 570, so that wireless broadband Internet access is provided for the user. Although fig. 25 shows a WiFi module 570, it is understood that it does not belong to the essential constitution of a smart phone, and can be omitted entirely as required within the scope of not changing the essence of the invention.

Processor 580 is a control center of the smartphone, connects the various parts of the entire smartphone using various interfaces and lines, performs various functions of the smartphone and processes the data by running or executing software programs and/or modules stored in memory 520, and invoking data stored in memory 520. Optionally, processor 580 may include one or more processing units; alternatively, processor 580 may integrate an application processor that primarily handles operating systems, user interfaces, applications, etc., with a modem processor that primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 580.

The smartphone also includes a power supply 590 (e.g., a battery) for powering the various components, optionally in logical communication with the processor 580 via a power management system, whereby charge, discharge, and power consumption management functions are performed by the power management system.

Although not shown, the smart phone may further include a camera, a bluetooth module, etc., which will not be described herein.

The steps performed by the terminal in the above-described embodiments may be based on the terminal structure shown in fig. 25.

Fig. 26 is a schematic diagram of a server structure provided in an embodiment of the present application, where the server 600 may vary considerably in configuration or performance, and may include one or more central processing units (central processing units, CPU) 622 (e.g., one or more processors) and memory 632, one or more storage media 630 (e.g., one or more mass storage devices) storing applications 642 or data 644. Wherein memory 632 and storage medium 630 may be transitory or persistent storage. The program stored on the storage medium 630 may include one or more modules (not shown), each of which may include a series of instruction operations on a server. Still further, the central processor 622 may be configured to communicate with a storage medium 630 and execute a series of instruction operations in the storage medium 630 on the server 600.

The Server 600 may also include one or more power supplies 626, one or more wired or wireless network interfaces 650, one or more input/output interfaces 658, and/or one or more operating systems 641, such as Windows Server ^TM ，Mac OS X ^TM ，Unix ^TM ,Linux ^TM ，FreeBSD ^TM Etc.

The steps performed by the server in the above embodiments may be based on the server structure shown in fig. 26.

Embodiments of the present application also provide a computer-readable storage medium having a computer program stored therein, which when run on a computer, causes the computer to perform the method as described in the foregoing embodiments.

Embodiments of the present application also provide a computer program product comprising a program which, when run on a computer, causes the computer to perform the method described in the previous embodiments.

It will be appreciated that in the specific embodiments of the present application, related data such as user information, comment information, etc. are involved, and when the above embodiments of the present application are applied to specific products or technologies, user permission or consent is required to be obtained, and the collection, use and processing of related data is required to comply with related laws and regulations and standards of related countries and regions.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described systems, apparatuses and units may refer to corresponding procedures in the foregoing method embodiments, which are not repeated herein.

In the several embodiments provided in the present application, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (ROM), a random access memory (random access memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The above embodiments are only for illustrating the technical solution of the present application, and not for limiting the same; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

1. A method for displaying interactive contents, comprising:

if K comment information aiming at the target content meets the interactive guide condition, displaying a target guide control on the content display page, wherein the K comment information is used for determining a keyword set and a target guide category, the target guide control has a corresponding relation with the keyword set, and K is an integer greater than or equal to N;

2. The display method according to claim 1, characterized in that the method further comprises:

and if the comment information contains at least one keyword in the keyword set, displaying the comment information on the content display page and highlighting the at least one keyword.

3. The display method according to claim 1, characterized in that the method further comprises:

displaying comment posting controls on the content display page;

and responding to the text input operation aiming at the comment issuing control to obtain target comment information, and displaying the target comment information on the content display page.

4. The display method according to claim 1, wherein displaying the target content and N pieces of comment information for the target content on the content presentation page includes:

if the target content is video content, playing the video content on the content display page, and displaying the N comment information aiming at the video content;

or alternatively, the process may be performed,

the method for displaying the target content and N pieces of comment information aiming at the target content on the content display page comprises the following steps:

if the target content is live content, playing the live content on the content display page, and displaying the N comment information aiming at the live content;

Or alternatively, the process may be performed,

and if the target content is the audio content, playing the audio content on the content display page, and displaying the N comment information aiming at the audio content.

5. The display method according to any one of claims 1 to 4, wherein the target guidance category is an interactive guidance category;

the displaying the target guide control on the content display page comprises the following steps:

displaying a first mimicry control and a first trigger frequency on the content display page, wherein the first mimicry control has a preset interaction effect, the preset interaction effect is determined according to the keyword set, and the first trigger frequency represents the interacted frequency aiming at the first mimicry control.

6. The display method according to claim 5, characterized in that the method further comprises:

responding to the selection operation aiming at the first mimicry control, and playing the preset interaction effect;

and displaying the first mimicry control and the second trigger times on the content display page, wherein the second trigger times are larger than the first trigger times.

7. The display method according to any one of claims 1 to 4, wherein the target guidance category is a video guidance category;

and displaying a second mimicry control and a first interaction number on the content display page, wherein the second mimicry control is determined according to the keyword set, and the first interaction number represents the number of comment information hitting the keyword set.

8. The display method according to claim 7, characterized in that the method further comprises:

and responding to the selection operation aiming at the second mimicry control, displaying a video collection page, wherein at least one selectable video and video associated information of each selectable video are displayed on the video collection page, and the video associated information comprises at least one of video names, video comment numbers and video praise numbers.

9. The display method according to any one of claims 1 to 4, wherein the target guidance category is a text guidance category;

And displaying a third mimicry control and a second interaction frequency on the content display page, wherein the third mimicry control is determined according to the keyword set, and the second interaction frequency represents the number of comment information hitting the keyword set.

10. The display method according to claim 9, characterized in that the method further comprises:

and responding to the selection operation aiming at the third mimicry control, displaying a reading initial page, wherein the reading initial page is displayed with text association information, and the text association information comprises at least one of a text title, a text author, a text brief introduction, a text score, a text reading quantity and a text word number.

11. The display method according to any one of claims 1 to 4, wherein the target guidance category is a commodity guidance category;

and displaying a fourth mimicry control and third interaction times on the content display page, wherein the fourth mimicry control is determined according to the keyword set, and the third interaction times represent the number of comment information hitting the keyword set.

12. The display method according to claim 11, characterized in that the method further comprises:

and responding to the selection operation of the fourth mimicry control, displaying an article detail page, wherein article related information corresponding to a target article is displayed on the article detail page, the article related information comprises at least one of article pictures, article specifications, article prices, article profiles, delivery information, a first transaction control and a second transaction control, and the target article is a text determined according to the keyword set.

13. The display method according to any one of claims 1 to 4, wherein the target guidance category is a search guidance category;

and displaying a fifth mimicry control and a fourth interaction number on the content display page, wherein the fifth mimicry control is determined according to the keyword set, and the fourth interaction number represents the number of comment information hitting the keyword set.

14. The display method according to claim 13, characterized in that the method further comprises:

And responding to the selection operation for the fifth mimicry control, displaying a search result page, wherein at least one search result is displayed on the search result page.

15. The display method according to any one of claims 1 to 4, wherein the target guidance category is an audio guidance category;

and displaying a sixth mimicry control and a fifth interaction number on the content display page, wherein the sixth mimicry control is determined according to the keyword set, and the fifth interaction number represents the number of comment information hitting the keyword set.

16. The display method according to claim 15, characterized in that the method further comprises:

and responding to the selection operation aiming at the sixth mimicry control, displaying an audio collection page, wherein at least one piece of selectable audio and audio associated information of each piece of selectable audio are displayed on the audio collection page, and the audio associated information comprises at least one of an audio name, an audio comment number and an audio praise number.

17. A method for displaying interactive contents, comprising:

if K comment information in the M comment information meets the interaction guide condition, determining a keyword set and a target guide category according to the K comment information, wherein K is an integer which is greater than or equal to 1 and less than or equal to M;

according to the keyword set, rendering data and interactive content of the target guide control are obtained;

sending rendering data of the target guide control to the terminal so that the terminal displays the target guide control on a content display page;

and responding to a content display request sent by the terminal, and sending the interactive content to the terminal so as to enable the terminal to display the interactive content, wherein the content display request is generated after the terminal responds to the selection operation of the target guide control, and the presentation mode of the interactive content has a corresponding relation with the target guide category.

18. The display method according to claim 17, characterized in that the method further comprises:

obtaining comment information containing at least one keyword in a keyword set from the M comment information, and obtaining K comment information;

Determining the number of comment information and the comment information duty ratio according to the K comment information;

if the number of the comment information is larger than or equal to a first number threshold value, and the comment information duty ratio is larger than or equal to a first duty ratio threshold value, determining that the K comment information meets the interaction guiding condition;

and if the number of the comment information is larger than or equal to a second number threshold, and the comment information duty ratio is larger than or equal to a second duty ratio threshold, determining that the K comment information meets the interaction guiding condition, wherein the second number threshold is larger than the first number threshold, and the second duty ratio threshold is smaller than the first duty ratio threshold.

19. A display method according to claim 17 or 18, wherein the method further comprises:

acquiring a comment information set in a preset period;

counting the top T candidate keywords with highest occurrence frequency according to the evaluation information set, wherein T is an integer greater than or equal to 1;

and if the first T candidate keywords have candidate keywords which do not hit in a keyword library, generating corresponding target guide controls according to the candidate keywords, and storing the candidate keywords in the keyword library.

20. An interactive content display apparatus, comprising:

the display module is used for displaying target content and N pieces of comment information aiming at the target content on a content display page, wherein N is an integer greater than or equal to 1;

the display module is further configured to display a target guide control on the content display page if K pieces of comment information for the target content satisfy an interaction guide condition, where the K pieces of comment information are used to determine a keyword set and a target guide category, the target guide control has a correspondence with the keyword set, and K is an integer greater than or equal to N;

the display module is further configured to respond to a selection operation for the target guidance control, and display interactive content related to the keyword set, where a presentation manner of the interactive content has a corresponding relationship with the target guidance category.

21. An interactive content display apparatus, comprising:

the determining module is used for determining a keyword set and a target guide category according to K comment information if K comment information in the M comment information meets an interaction guide condition, wherein K is an integer which is greater than or equal to 1 and smaller than or equal to M;

The acquisition module is further used for acquiring rendering data and interactive contents of the target guide control according to the keyword set;

the sending module is used for sending rendering data of the target guide control to the terminal so that the terminal displays the target guide control on a content display page;

the sending module is further configured to send the interactive content to the terminal in response to a content display request sent by the terminal, so that the terminal displays the interactive content, where the content display request is generated after the terminal responds to a selection operation for the target guide control, and a presentation mode of the interactive content has a corresponding relationship with the target guide category.

22. A terminal, comprising: a memory, a processor, and a bus system;

wherein the memory is used for storing programs;

the processor being for executing a program in the memory, the processor being for executing the display method according to any one of claims 1 to 16 according to instructions in program code;

the bus system is used for connecting the memory and the processor so as to enable the memory and the processor to communicate.

23. A server, comprising: a memory, a processor, and a bus system;

wherein the memory is used for storing programs;

the processor being for executing a program in the memory, the processor being for executing the display method of any one of claims 17 to 19 according to instructions in program code;

24. A computer readable storage medium comprising instructions which, when run on a computer, cause the computer to perform the display method of any one of claims 1 to 16 or to perform the display method of any one of claims 17 to 19.

25. A computer program product comprising a computer program and instructions which, when executed by a processor, implement the display method of any one of claims 1 to 16, or implement the display method of any one of claims 17 to 19.