CN116629935A - Advertisement display method, advertisement display system, electronic device and storage medium - Google Patents
Advertisement display method, advertisement display system, electronic device and storage medium Download PDFInfo
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- CN116629935A CN116629935A CN202310348344.0A CN202310348344A CN116629935A CN 116629935 A CN116629935 A CN 116629935A CN 202310348344 A CN202310348344 A CN 202310348344A CN 116629935 A CN116629935 A CN 116629935A
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- 238000000034 method Methods 0.000 title claims abstract description 39
- 238000004590 computer program Methods 0.000 claims description 10
- 230000000694 effects Effects 0.000 abstract description 4
- 238000004891 communication Methods 0.000 description 6
- 230000002457 bidirectional effect Effects 0.000 description 2
- 230000005540 biological transmission Effects 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 238000003491 array Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 230000009191 jumping Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000002085 persistent effect Effects 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 238000005070 sampling Methods 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention discloses an advertisement display method, an advertisement display system, electronic equipment and a storage medium. When the H5 page of the applet receives a display instruction aiming at the target applet advertisement, the H5 page acquires the identification information of the target applet advertisement; the H5 page sends the identification information to the server; wherein the server stores advertisement data of a plurality of applet advertisements; the server determines target advertisement data matched with the identification information and sends the target advertisement data outwards; and the applet receives the target advertisement data and displays the target applet advertisement corresponding to the target advertisement data through the H5 page. According to the invention, the applet is connected with the H5 page embedded in the applet through the server, so that the H5 page embedded in the applet can directly reference the target applet advertisement through the server without skipping pages, thereby not only being convenient and quick, but also greatly improving the user experience effect.
Description
Technical Field
The invention relates to the field of advertisement display, in particular to an advertisement display method, an advertisement display system, electronic equipment and a storage medium.
Background
In the prior art, the H5 page embedded in the applet is communicated with the applet in a webview mode, the communication mode cannot be used for communication from time to time, the message can be received only when the applet is backed up, the component is destroyed or the applet is shared, the middle page needs to be jumped when the H5 page is communicated with the applet, advertisements of the target applet cannot be directly cited, and the user experience is also deteriorated.
Disclosure of Invention
The invention aims to overcome the defect that in the prior art, an embedded H5 page of an applet is required to display advertisements through an intermediate page, and the user experience is poor in the jump process of the intermediate page, and provides an advertisement display method, an advertisement display system, electronic equipment and a storage medium.
The invention solves the technical problems by the following technical scheme:
in a first aspect, there is provided a method of displaying an advertisement, the method comprising:
when an H5 page of an applet receives a display instruction aiming at a target applet advertisement, the H5 page acquires identification information of the target applet advertisement;
the H5 page sends the identification information to a websocket server;
the websocket server determines target advertisement data matched with the identification information from an H5 server and sends the target advertisement data outwards;
and the applet receives the target advertisement data and displays a target applet advertisement corresponding to the target advertisement data through the H5 page.
Optionally, the identification information includes a first identification of the intelligent terminal and a second identification of the targeted applet advertisement;
the websocket server determines target advertisement data matched with the identification information and sends the target advertisement data outwards, and the method comprises the following steps:
the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed through the H5 page.
Optionally, the display method further includes:
the applet counts the broadcasting success rate of the target applet advertisement;
the applet sends the broadcasting success rate to the websocket server;
and the websocket server forwards the broadcasting success rate to the H5 page.
Optionally, before the step of sending the identification information to the websocket server by the H5 page, the method further includes:
the H5 page judges whether a first mark contained in the mark information is in a white list or not;
if yes, the H5 page is connected with the websocket server.
Optionally, the applet displays, through the H5 page, a targeted applet advertisement corresponding to the targeted advertisement data, including:
and when the embedded H5 environment is determined, the applet displays the targeted applet advertisement corresponding to the targeted advertisement data through the H5 page.
In a second aspect, there is provided a display system for advertising, the display system comprising: websocket server;
when an H5 page of the applet receives a display instruction aiming at a target applet advertisement, the H5 page acquires identification information of the target applet advertisement;
the H5 page sends the identification information to a websocket server;
the websocket server determines target advertisement data matched with the identification information from an H5 server and forwards the target advertisement data outwards;
and the applet receives the target advertisement data and displays a target applet advertisement corresponding to the target advertisement data through the H5 page.
Optionally, the identification information includes a first identification of the intelligent terminal and a second identification of the targeted applet advertisement;
the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed through the H5 page.
Optionally, the display system further comprises:
the applet is also used for counting the broadcasting success rate of the target applet advertisement and sending the broadcasting success rate to the websocket server;
the websocket server is further used for forwarding the broadcasting success rate to the H5 page.
Optionally, before the identification information is sent to the websocket server, the H5 page is further configured to determine whether a first identifier included in the identification information is in a white list; if yes, the H5 page is connected with the websocket server.
Optionally, when the embedded H5 environment is determined, the applet displays a targeted applet advertisement corresponding to the targeted advertisement data through the H5 page.
In a third aspect, an electronic device is provided, comprising a memory, a processor, and a computer program stored on the memory and configured to run on the processor, the processor implementing a method of displaying advertisements of any one of the above when the computer program is executed.
In a fourth aspect, a computer readable storage medium is provided, on which a computer program is stored, which when executed by a processor implements the method of advertisement presentation of any of the above.
On the basis of conforming to the common knowledge in the field, the above preferred conditions can be arbitrarily combined to obtain the preferred examples of the invention.
The invention has the positive progress effects that: according to the invention, the applet is connected with the H5 page embedded in the applet through the websocket server, so that the H5 page embedded in the applet can directly reference the target applet advertisement through the websocket server without skipping pages, the method is convenient and quick, and the user experience effect is greatly improved.
Drawings
FIG. 1 is a flow chart of a method for displaying advertisements according to an exemplary embodiment of the present invention;
FIG. 2 is a flowchart of another advertisement presentation method according to an exemplary embodiment of the present invention;
fig. 3 is a block diagram of an electronic device according to an exemplary embodiment of the present invention.
Detailed Description
The invention is further illustrated by means of the following examples, which are not intended to limit the scope of the invention.
The embodiment provides a method for displaying advertisements, as shown in fig. 1, the method for displaying advertisements includes:
and step 101, when the H5 page of the applet receives a display instruction aiming at the target applet advertisement, the H5 page acquires the identification information of the target applet advertisement.
The display instruction source of the small program advertisement can acquire the display instruction of the small program advertisement according to the information instruction sent by the user, the voice instruction of the user, the clicking times of the user and the like in combination with the user action. The display instruction for the applet advertisement can be set by itself, and is not particularly limited.
The applet includes a communication applet, a game applet, a shopping applet, a video applet, or the like; the H5 page in the applet means that the H5 page is embedded in the applet; the identification information of the target applet advertisement is used for marking the identity of the target applet advertisement, and the required applet advertisement is identified and determined through the identification information, so that the accuracy of the acquisition of the target applet advertisement is ensured. The identification information is provided to provide a framework for the necessary communication between the H5 page and the intelligent terminal. The identification information comprises openID, OAuth2, SAML and the like, and the specific selection of the identification information is not limited and can be selected by oneself.
When the H5 page receives the instruction of the target small program advertisement, the identification information of the target small program advertisement is acquired so as to determine the target small program advertisement to be displayed, and the display of the wrong target small program advertisement is avoided.
Step 102, the H5 page sends the identification information to the websocket server.
Websocket is a protocol that performs full duplex communication over a single transmission control protocol connection; the websocket server can establish persistent connection between the intelligent terminal and the H5 page and perform bidirectional data transmission, the H5 page can actively transmit identification information to the intelligent terminal, and the intelligent terminal can also actively transmit information to the H5 page, so that bidirectional equal conversation is achieved.
In one embodiment, before the step of sending the identification information to the websocket server, the H5 page further includes: the H5 page judges whether a first mark contained in the mark information is in a white list or not; if the first identifier is in the white list, connecting the H5 page with a websocket server; if the first identifier is not in the white list, the H5 page cannot be connected with the websocket server.
The white list is an identifier of an intelligent terminal which can be connected with the websocket server, and the websocket server cannot be connected except the white list.
The websocket server has the problem of identifying the unique identifier, and the unique intelligent terminal is determined by identifying the first identifier of the intelligent terminal; for the problem of connection of the H5 page, a white list mechanism is adopted, and only the H5 page with the white list can be connected with the websocket server.
In this embodiment, the white list is set to limit the connection problem of the H5 page, so that the security is greatly improved.
Step 103, the websocket server determines target advertisement data matched with the identification information from the H5 server and forwards the target advertisement data outwards.
H5 sends the identification information to the websocket server, and after the websocket server receives the identification information, the identification information is matched so as to determine the target applet advertisement data, and the determined target applet advertisement data is sent outwards. The targeted applet advertising data includes an advertisement identification or advertisement display parameters, etc.
And 104, the applet receives the target advertisement data and displays the target applet advertisement corresponding to the target advertisement data through the H5 page.
The applet receives the targeted advertisement data sent outwards by the websocket server, and then the targeted applet advertisement corresponding to the targeted advertisement data is displayed on an H5 page of the applet.
In many cases, the page is an H5 page, but the targeted applet advertisement is not shown, and this embodiment provides more ways to show the targeted applet advertisement.
According to the embodiment, the applet is connected with the H5 page embedded in the applet through the websocket server, so that the H5 page embedded in the applet can directly reference the target applet advertisement through the websocket server without jumping pages, the method is convenient and quick, and the user experience effect is greatly improved.
In one embodiment, the identification information includes a first identification of the intelligent terminal and a second identification of the targeted applet advertisement; the first identifier is an identification which can be verified and is provided by the intelligent terminal, and the second identifier is an identification which can be verified and is provided by the target applet advertisement.
The websocket server determines target advertisement data matched with the identification information and sends the target advertisement data outwards, and the method comprises the following steps: the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed on an H5 page.
As shown in fig. 2, the H5 page sends the obtained first identifier of the intelligent terminal and the second identifier of the target applet advertisement to the websocket server, the websocket server determines the data of the target applet advertisement matched with the second identifier according to the second identifier of the target applet advertisement, and sends the data of the target applet advertisement and the first identifier of the intelligent terminal to the outside, the applet receives the data of the target applet advertisement sent by the websocket server and the first identifier of the intelligent terminal, and based on the first identifier, the applet can judge whether the received data of the target applet advertisement is the advertisement data required by the intelligent terminal, so that the error in displaying the target applet advertisement is avoided, and the displayed advertisement is not the target applet advertisement; according to the fact that the first identification is matched with the identification of the intelligent terminal, the applet displays the target applet advertisement corresponding to the data of the target applet advertisement on the H5 page of the applet.
According to the embodiment, the error of displaying the target applet advertisement is avoided through the identification information, so that the target applet advertisement can be successfully played, and the success rate of playing the target applet advertisement is improved.
In one embodiment, the applet statistics target applet advertising playout success rate; the applet transmits the broadcasting success rate to the websocket server; the websocket server forwards the broadcasting success rate to the H5 page.
The broadcasting success rate of the statistics target applet advertisement can be obtained by sampling in a fixed time period, and statistics can be performed after the advertisement put on is displayed, the specific method for counting the broadcasting success rate is not particularly limited, and the method can be set according to requirements.
According to the method, the device and the system, the broadcasting success rate of the target applet advertisement is counted through the applet, the broadcasting success rate of the target applet advertisement is analyzed, accordingly, the advertisement can be timely adjusted and optimized, summarizing and rewinding are conducted after the advertisement is put, and the broadcasting success rate of the displayed target applet is analyzed to formulate later-stage putting and displaying planning.
In one embodiment, when the applet displays the target applet advertisement corresponding to the target advertisement data, the current page of the intelligent terminal needs to be judged, and when the current page of the intelligent terminal is an H5 page of the applet, the applet advertisement corresponding to the target advertisement data is displayed; and when the current page of the intelligent terminal is an H5 page or a native applet page which is not in the applet, directly displaying the H5 native advertisement or the native applet advertisement. Different advertisements are shown according to different situations.
According to the embodiment, according to the judgment of the current page of the intelligent terminal, corresponding advertisements are displayed aiming at the current page of the intelligent terminal, so that user experience is greatly improved, and meanwhile, the filling rate and advertising benefits of the advertisements are improved.
The embodiment provides an advertisement display system, the display system includes: websocket server;
when the H5 page of the applet receives a display instruction aiming at the target applet advertisement, the H5 page acquires the identification information of the target applet advertisement;
the H5 page sends the identification information to a websocket server;
the websocket server determines target advertisement data matched with the identification information from the H5 server and forwards the target advertisement data outwards;
and the applet receives the target advertisement data and displays the target applet advertisement corresponding to the target advertisement data through the H5 page.
Optionally, the identification information includes a first identification of the intelligent terminal and a second identification of the targeted applet advertisement;
the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed on an H5 page.
Optionally, the display system further comprises:
the applet is also used for counting the broadcasting success rate of the target applet advertisement and sending the broadcasting success rate to the websocket server;
the websocket server is also used for forwarding the broadcasting success rate to the H5 page.
Optionally, before the identification information is sent to the websocket server, the H5 page is further configured to determine whether a first identifier included in the identification information is in a white list; if yes, the H5 page is connected with the websocket server.
Optionally, when the embedded H5 environment is determined, the applet presents the targeted applet advertisement corresponding to the targeted advertisement data via the H5 page.
For system embodiments, reference is made to the description of method embodiments for the relevant points, since they essentially correspond to the method embodiments. The system embodiments described above are merely illustrative, in which elements illustrated as separate elements may or may not be physically separate, and elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purposes of the present invention. Those of ordinary skill in the art will understand and implement the present invention without undue burden.
Fig. 3 is a schematic structural diagram of an electronic device according to an exemplary embodiment of embodiment 3 of the present invention. The electronic device includes a memory, a processor, and a computer program stored on the memory and executable on the processor, which when executed implements a method of presentation of an exemplary advertisement. The electronic device 40 shown in fig. 3 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.
As shown in fig. 3, the electronic device 40 may be embodied in the form of a general purpose computing device, which may be a server device, for example. Components of electronic device 40 may include, but are not limited to: the at least one processor 41, the at least one memory 42, a bus 43 connecting the different system components, including the memory 42 and the processor 41.
The bus 43 includes a data bus, an address bus, and a control bus.
Memory 42 may include volatile memory such as Random Access Memory (RAM) 421 and/or cache memory 422, and may further include Read Only Memory (ROM) 423.
Memory 42 may also include a program/utility 425 having a set (at least one) of program modules 424, such program modules 424 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
The processor 41 executes various functional applications and data processing, such as the exemplary advertising presentation method of the present invention, by running a computer program stored in the memory 42.
The electronic device 40 may also communicate with one or more external devices 44. Such communication may be through an input/output (I/O) interface 45. Also, model-generating device 40 may also communicate with one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet, via network adapter 46. As shown, the network adapter 46 communicates with the other modules of the model-generated electronic device 40 via the bus 43. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with model-generating electronic device 40, including, but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID (disk array) systems, tape drives, data backup storage systems, and the like.
It should be noted that although several units/modules or sub-units/modules of an electronic device are mentioned in the above detailed description, such a division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more units/modules described above may be embodied in one unit/module in accordance with embodiments of the present invention. Conversely, the features and functions of one unit/module described above may be further divided into ones that are embodied by a plurality of units/modules.
The embodiment of the invention also provides a computer readable storage medium, on which a computer program is stored, the program when executed by a processor realizes the method for displaying the advertisement according to the embodiment of the invention.
More specifically, among others, readable storage media may be employed including, but not limited to: portable disk, hard disk, random access memory, read only memory, erasable programmable read only memory, optical storage device, magnetic storage device, or any suitable combination of the foregoing.
In a possible implementation manner, the present invention may also be realized in the form of a program product comprising program code for causing a terminal device to carry out a presentation method of an exemplary advertisement implementing an embodiment of the present invention, when said program product is run on the terminal device.
Wherein the program code for carrying out the invention may be written in any combination of one or more programming languages, which program code may execute entirely on the user device, partly on the user device, as a stand-alone software package, partly on the user device and partly on the remote device or entirely on the remote device.
While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that this is by way of example only, and the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the principles and spirit of the invention, but such changes and modifications fall within the scope of the invention.
Claims (12)
1. A method for displaying an advertisement, the method comprising:
when an H5 page of an applet receives a display instruction aiming at a target applet advertisement, the H5 page acquires identification information of the target applet advertisement;
the H5 page sends the identification information to a websocket server;
the websocket server determines target advertisement data matched with the identification information from an H5 server and forwards the target advertisement data outwards;
and the applet receives the target advertisement data and displays a target applet advertisement corresponding to the target advertisement data through the H5 page.
2. The advertisement presentation method of claim 1, wherein the identification information includes a first identification of an intelligent terminal and a second identification of the targeted applet advertisement;
the websocket server determines target advertisement data matched with the identification information and sends the target advertisement data outwards, and the method comprises the following steps:
the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed through the H5 page.
3. The method of displaying advertisements of claim 1, wherein the method of displaying further comprises:
the applet counts the broadcasting success rate of the target applet advertisement;
the applet sends the broadcasting success rate to the websocket server;
and the websocket server forwards the broadcasting success rate to the H5 page.
4. The advertisement presentation method according to any one of claims 1 or 2, wherein before the step of sending the identification information to the websocket server by the H5 page, further comprises:
the H5 page judges whether a first mark contained in the mark information is in a white list or not;
if yes, the H5 page is connected with the websocket server.
5. The advertisement display method according to claim 1, wherein the applet displays the targeted applet advertisement corresponding to the targeted advertisement data through the H5 page, comprising:
and when the embedded H5 environment is determined, the applet displays the targeted applet advertisement corresponding to the targeted advertisement data through the H5 page.
6. A display system for advertising, the display system comprising: websocket server;
when an H5 page of an applet receives a display instruction aiming at a target applet advertisement, the H5 page acquires identification information of the target applet advertisement;
the H5 page sends the identification information to a websocket server;
the websocket server determines target advertisement data matched with the identification information from an H5 server and forwards the target advertisement data outwards;
and the applet receives the target advertisement data and displays a target applet advertisement corresponding to the target advertisement data through the H5 page.
7. The advertising display system of claim 6, wherein the identification information includes a first identification of a smart terminal and a second identification of the targeted applet advertisement;
the websocket server determines target advertisement data matched with the second identifier, and sends the target advertisement data and the corresponding first identifier outwards, so that whether the received first identifier is matched with the identifier of the intelligent terminal to which the applet belongs or not is judged by the applet, and when the matching is determined, a target applet advertisement corresponding to the target advertisement data is displayed through the H5 page.
8. The advertisement presentation system of claim 6, wherein the applet is further configured to count a broadcast success rate of the targeted applet advertisement and send the broadcast success rate to the websocket server;
the websocket server is further used for forwarding the broadcasting success rate to the H5 page.
9. The advertisement presentation system according to claim 6 or 7, wherein the H5 page is further configured to determine whether a first identifier included in the identification information is in a white list before sending the identification information to a websocket server; if yes, the H5 page is connected with the websocket server.
10. The advertisement presentation system of claim 6, wherein the applet presents the targeted applet advertisement corresponding to the targeted advertisement data via the H5 page when it is determined to be in an embedded H5 environment.
11. An electronic device comprising a memory, a processor and a computer program stored on the memory for execution on the processor, wherein the processor implements the method of presenting advertisements of any one of claims 1 to 5 when the computer program is executed.
12. A computer readable storage medium having stored thereon a computer program, wherein the computer program when executed by a processor implements the method of advertisement presentation of any of claims 1 to 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310348344.0A CN116629935A (en) | 2023-04-03 | 2023-04-03 | Advertisement display method, advertisement display system, electronic device and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202310348344.0A CN116629935A (en) | 2023-04-03 | 2023-04-03 | Advertisement display method, advertisement display system, electronic device and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN116629935A true CN116629935A (en) | 2023-08-22 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202310348344.0A Pending CN116629935A (en) | 2023-04-03 | 2023-04-03 | Advertisement display method, advertisement display system, electronic device and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN116629935A (en) |
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- 2023-04-03 CN CN202310348344.0A patent/CN116629935A/en active Pending
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