CN116456162B

CN116456162B - Live broadcasting room object display method and device, electronic equipment and storage medium

Info

Publication number: CN116456162B
Application number: CN202310708591.7A
Authority: CN
Inventors: 刘籽含
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2023-06-15
Filing date: 2023-06-15
Publication date: 2023-10-27
Anticipated expiration: 2043-06-15
Also published as: CN116456162A

Abstract

The disclosure relates to a live room object display method, a device, an electronic device and a storage medium, wherein the method comprises the following steps: when the live broadcasting room meets the requirement of displaying the preset object, displaying the display information of the first form of the preset object on the preset live broadcasting page in response to the object display instruction, wherein the first form comprises a dynamic form, displaying the display information of the second form of the preset object on the preset live broadcasting page, the second form comprises a static form, the display area corresponding to the display information of the second form is smaller than the display area corresponding to the display information of the first form, and the display information of the second form and the display information of the first form have associated display elements. According to the embodiment of the application, different information is added in the live broadcasting room, so that the audience receives more information in the live broadcasting room within a limited time, service resources are more fully utilized, the maximization of service resource utilization is realized, and meanwhile, the information display efficiency can be improved through the display of different forms of information.

Description

Live broadcasting room object display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to a live broadcasting room object display method, a live broadcasting room object display device, electronic equipment and a storage medium.

Background

With the rapid development of the current mobile internet, information dissemination based on mobile terminals has become more and more mature. In general, information may be propagated through various websites or applications embedded on a terminal.

When watching in a live broadcasting room in a website or an application, how to realize the maximization of service resources on the basis of limited service resources in a limited time is increasingly considered.

Disclosure of Invention

The disclosure provides a live broadcasting room object display method, a device, electronic equipment and a storage medium, and the technical scheme of the disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided a method for displaying an object in a living room, which is applied to a main broadcasting end, including:

when the live broadcasting room meets the requirement of displaying the preset object, responding to an object displaying instruction, and displaying the first form of displaying information of the preset object on a preset live broadcasting page; the first form comprises a dynamic form;

displaying the second form of display information of the preset object on the preset live broadcast page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information and the first form of presentation information have associated presentation elements;

The method comprises the steps that a live broadcast page is preset as a live broadcast page of a live broadcast room associated with a first account.

According to a second aspect of the embodiments of the present disclosure, there is provided a method for displaying an object in a living room, which is applied to a viewer, and includes:

According to a third aspect of the embodiments of the present disclosure, there is provided a live room object display device, applied to a hosting side, including:

the first display module is configured to execute display information of a first form of the preset object on a preset live broadcast page in response to an object display instruction when the live broadcast room meets the display of the preset object; the first form comprises a dynamic form;

The second display module is configured to execute a second form of display information for displaying the preset object on the preset live broadcast page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information and the first form of presentation information have associated presentation elements;

In some possible embodiments, the first form of presentation information comprises a dynamic and non-triggerable form of presentation information, the apparatus further comprising an information acquisition module configured to perform:

acquiring first-form display information from an object information base;

or alternatively;

acquiring display material information of a preset object from an object information base; the display material information comprises dynamic setting information;

acquiring a video frame of a live broadcasting room; the video frame comprises live broadcast picture information;

and generating first-form display information based on the display material information and the live broadcast picture information of the preset object.

In some possible embodiments, the second form of presentation information comprises a static and triggerable form of presentation information; the apparatus further includes an information acquisition module configured to perform:

Acquiring second-form display information from an object information base;

or alternatively;

acquiring display material information of a preset object from an object information base; the display material information comprises trigger information;

and generating second-form display information based on the display material information and the live broadcast picture information of the preset object.

In some possible embodiments, before the preset live page presents the first form of presentation information of the preset object, the apparatus further comprises an object determination module configured to perform:

under the condition that the first account meets the object display condition, determining a preset object; the preset object is determined by the server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room;

displaying object reminding information on a preset live broadcast page; the object reminding information is used for reminding a preset object matched with the live broadcasting room; or alternatively; the object reminding information is used for reminding the identification information of the preset objects matched with the live broadcasting room.

In some possible embodiments, the first display module is configured to perform:

acquiring live broadcast state information of a live broadcast room;

if the live broadcast state information meets the preset state information, generating an object display instruction; the meeting preset state information indicates that the displaying preset object is met;

And responding to the object display instruction, and displaying display information of a first form of the preset object on the preset live broadcast page.

In some possible embodiments, the live status information satisfies the preset status information at least includes one of the following:

the play orders of the live broadcasting room meet the preset orders;

the current audience quantity of the living broadcast room meets preset audience data;

the current object conversion data of the live broadcasting room meets preset conversion data;

and the corresponding relation exists between the information of the currently shared sharing object in the live broadcasting room and the label of the preset object.

displaying an object display component on a preset live broadcast page under the condition that the first account meets object display conditions and the live broadcast room meets display of a preset object;

determining a preset object in response to an object display instruction triggered based on an object display component; the preset object is determined by the server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room;

and displaying the display information of the first form of the preset object on the preset live broadcast page.

In some possible embodiments, after the second form of the display information of the preset object is displayed on the preset live page, the display device further includes a fifth display module configured to perform:

Displaying third-form display information of a preset object on a preset live broadcast page;

the third form of presentation information comprises linked and triggerable forms of presentation information; the display area corresponding to the display information in the third form is smaller than the display area corresponding to the display information in the second form.

In some possible embodiments, the apparatus further comprises a sixth display module configured to perform:

responding to an object operation space display instruction triggered based on the second form of display information or the third form of display information, and displaying an object operation space corresponding to the preset object;

the object operation space comprises an object operation page, an object live broadcast or an object application corresponding to the preset object.

In some of the possible embodiments of the present invention,

the sharing object of the live broadcasting room comprises a preset object;

the sharing objects in the live broadcasting room are the objects with the same types as the preset objects;

objects with different types from the preset objects exist in the sharing objects of the live broadcasting room, but the functional similarity meets the preset conditions.

In some possible embodiments, the apparatus further comprises:

an operation information determining module configured to determine operation information of the viewer terminal on the preset object when the display period of the preset object exceeds the preset period;

And a resource acquisition module configured to perform acquisition of a resource determined based on the operation information, the resource being provided by a provider of the preset object.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a live room object display device, applied to a viewer, including:

the third display module is configured to execute display information of a first form of the preset object on a preset live broadcast page in response to an object display instruction when the live broadcast room meets the display of the preset object; the first form comprises a dynamic form;

a fourth display module configured to execute a second form of display information for displaying a preset object on a preset live page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information and the first form of presentation information have associated presentation elements;

In some possible embodiments, after the second form of the display information of the preset object is displayed on the preset live page, the display device further includes a seventh display module configured to perform:

the display area corresponding to the display information in the third form is smaller than the display area corresponding to the display information in the second form.

In some possible embodiments, the apparatus further comprises an eighth display module configured to perform:

In some possible embodiments, the apparatus further comprises a ninth display module configured to perform:

and when the second form of the display information or the third form of the display information is hidden, responding to an object reproduction instruction triggered by the object reproduction component, and displaying the second form of the display information or the third form of the display information on a preset live page.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing processor-executable instructions; wherein the processor is configured to execute instructions to implement the method as in any of the first or second aspects above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the method of any one of the first or second aspects of embodiments of the present disclosure.

According to a seventh aspect of the embodiments of the present disclosure, there is provided a computer program product comprising a computer program stored in a readable storage medium, the computer program being read from the readable storage medium by at least one processor of the computer device and executed such that the computer device performs the method of any one of the first or second aspects of the embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

when the live broadcasting room meets the requirement of displaying the preset object, displaying the display information of the first form of the preset object on a preset live broadcasting page in response to an object display instruction, wherein the first form comprises a dynamic form, displaying the display information of the second form of the preset object on the preset live broadcasting page, the second form comprises a static form, a display area corresponding to the display information of the second form is smaller than a display area corresponding to the display information of the first form, and the display information of the second form and the display information of the first form have associated display elements, wherein the preset live broadcasting page is the live broadcasting page of the live broadcasting room associated with the first account. According to the embodiment of the application, different information is added in the live broadcasting room, so that a viewer can receive more information in the live broadcasting room within a limited time, service resources are more fully utilized, the maximization of service resource utilization is realized, and meanwhile, the information display efficiency can be improved through different forms of information display.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram illustrating an application environment of a live room object display method, according to an example embodiment;

FIG. 2 is a flowchart illustrating a method of live room object display, according to an example embodiment;

FIG. 3 is a flowchart illustration of an object presentation in accordance with an exemplary embodiment;

FIG. 4 is a flowchart second of an object presentation, shown in accordance with an exemplary embodiment;

FIG. 5 is a schematic diagram of a preset live page with presentation information displayed according to an exemplary embodiment;

FIG. 6 is a second schematic diagram showing a preset live page with presentation information displayed, according to an example embodiment;

FIG. 7 is a schematic diagram III of a preset live page with presentation information displayed, according to an example embodiment;

FIG. 8 is a flowchart illustrating a method of live room object display, according to an example embodiment;

fig. 9 is a block diagram of a live room object display device, shown in accordance with an exemplary embodiment;

fig. 10 is a block diagram of a live room object display device, shown in accordance with an exemplary embodiment;

fig. 11 is a block diagram of an electronic device for live room object display, according to an example embodiment.

Detailed Description

The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar first objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for display, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment of a live room object display method according to an exemplary embodiment, and as shown in fig. 1, the application environment may include a server 011 and three clients 012, 013, and 014.

In some possible embodiments, the server 011 may include a stand alone physical server, or may be a server cluster or a distributed system formed by a plurality of physical servers, or may be a cloud server that provides a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network, a content delivery network), and a basic cloud computing service such as a big data and artificial intelligence platform. Operating systems running on the server may include, but are not limited to, android systems, IOS systems, linux, windows, unix, and the like.

In some possible embodiments, the client 012 is a anchor, the client 013 is a viewer, and the client 014 is an object provider. Clients 012, 013, and 014 may include, but are not limited to, smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, augmented reality (augmented reality, AR)/Virtual Reality (VR) devices, smart wearable devices, and like picture-type clients. Or may be software running on the client, such as an application, applet, etc. Alternatively, the operating system running on the client may include, but is not limited to, an android system, an IOS system, linux, windows, unix, and the like.

In some possible embodiments, when the live broadcasting room satisfies the requirement of displaying the preset object, the host or the client responds to the object displaying instruction to display the first form of displaying information of the preset object on the preset live broadcasting page and display the second form of displaying information of the preset object on the preset live broadcasting page, wherein the preset live broadcasting page is a live broadcasting page of the live broadcasting room associated with the first account. According to the embodiment of the application, different information is added in the live broadcasting room, so that a viewer can receive more information in the live broadcasting room within a limited time, service resources are more fully utilized, the maximization of service resource utilization is realized, and meanwhile, the information display efficiency can be improved through different forms of information display.

In an exemplary embodiment, the databases corresponding to the client and the server may be node devices in the blockchain system, and the obtained and generated information can be shared to other node devices in the blockchain system, so that information sharing among multiple node devices is realized. The plurality of node devices in the blockchain system can be configured with the same blockchain, the blockchain consists of a plurality of blocks, and the blocks adjacent to each other in front and back have an association relationship, so that the data in any block can be detected through the next block when being tampered, thereby avoiding the data in the blockchain from being tampered, and ensuring the safety and reliability of the data in the blockchain.

Fig. 2 is a flowchart illustrating a method of live room object display, according to an example embodiment. It is noted that the present specification provides method operational steps as described in the examples or flowcharts, but may include more or fewer operational steps based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one way of performing the order of steps and does not represent a unique order of execution. In actual system or product execution, the methods illustrated in the embodiments or figures may be performed sequentially or in parallel (e.g., in a parallel processor or multi-threaded processing environment). As shown in fig. 2, the flowchart includes at least the following steps S201 to S203:

In step S201, when the live broadcasting room satisfies the display of the preset object, displaying the display information of the first form of the preset object on the preset live broadcasting page in response to the object display instruction; the first form comprises a dynamic form, wherein the preset live page is a live page of a live room associated with the first account.

In the embodiment of the present application, the execution subject of steps S201 to S203 and the related technical solution may be a host. Optionally, the anchor may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, a smart wearable device, or other picture-type client.

The live broadcast room associated with the first account number in the text can be a live broadcast room in a certain application program loaded on the main broadcasting end. Alternatively, the live room associated with the first account may be a live room in a web page contained in a browser on the host. Taking a host side as an example of loading a certain application program, a host can start the application program on the host side, log in the application program by using the first account number, and create a living broadcast room of the host side. Thus, before step S201, the anchor may display the live room associated with the first account.

In the embodiment of the application, the live broadcasting rooms associated with the first account can be different types of live broadcasting rooms, and the application does not limit the types of the live broadcasting rooms. Optionally, the live broadcast room associated with the first account may be an object sharing live broadcast room, a game live broadcast room, or the like.

Optionally, the object sharing live room may include a virtual object sharing live room, an entity object sharing live room, or a virtual-real mixed object sharing live room. Virtual object sharing live rooms characterize that the live rooms contain some virtual objects, such as music, etc. A host of a virtual object sharing living room may recommend the virtual object to a viewer. Physical object sharing live broadcast room characterizes that the live broadcast room contains some physical objects, such as cosmetic products, electronic products or living goods, etc. An anchor of the entity object sharing living room may recommend the entity object to a viewer. Similarly, virtual-real mixed objects can share the live broadcast room, and the details are not described here. In such a live room, the sharing object may be a virtual object or an entity object contained in the live room.

From the above, it can be seen that different types of living rooms may be sharing spaces of different types of sharing objects, and viewers may acquire different object resources through different living rooms. However, the sharing objects of the live broadcast room are generally known, for example, the sharing objects of the object sharing live broadcast room are uploaded in advance or sequentially uploaded to the object storage component along with the explanation of the host. How to allow the audience to receive more information in the live broadcast room within a limited time, and to more fully utilize the service resources, it is becoming more important to maximize the service resource utilization. Therefore, when the live broadcasting room meets the requirement of displaying the preset object, the main broadcasting end responds to the object displaying instruction to display the first form of displaying information of the preset object on the preset live broadcasting page of the live broadcasting room associated with the first account.

In some possible embodiments, the preset object is not a sharing object of the live room, for example, the sharing object of the live room is a, and the preset object is B. In other possible embodiments, the preset object may be a sharing object existing in the living broadcast room, but the first form of display information and the second form of display information of the preset object that are displayed may be information that does not exist in the living broadcast room or is not displayed.

In the embodiment of the application, before the anchor terminal displays the display information of the first form of the preset object on the preset live page, the first account corresponding to the live terminal is required to meet the object display condition. Optionally, the condition that the object display condition represents display information of the preset object can be displayed in the live broadcasting room associated with the first account is met. In particular, whether the object presentation condition is satisfied depends on whether the anchor allows the live room to present the preset object.

In the embodiment of the application, the anchor allows the live broadcasting room to display the preset object in various modes. The application is not limited thereto. In some possible embodiments, the anchor terminal sends an open permission request, where the open permission request includes an account number of the anchor terminal, and compares account number information obtained according to the account number of the anchor terminal with preset information, and if the account number information meets the preset information, the anchor terminal can display information of the preset object in the live broadcasting room.

In the embodiment of the application, before the anchor terminal displays the display information of the first form of the preset object on the preset live broadcast page, the server needs to be ready for displaying the preset object. In the embodiment of the application, the preset objects can be some objects to be shared by the object provider.

In an alternative embodiment, the object provider may create an order of a preset object on the object provider side where the object provider is located, where the order of the preset object includes the object provider of the preset object, a presentation time period of the preset object, and anchor information corresponding to the preset object. Meanwhile, the object provider can upload the material information of the preset object at the object provider side where the object provider is located, so that the object provider side can package and upload the order of the preset object and the material information of the preset object to the server.

Optionally, after the display identifier is allocated to the preset object, the server may perform information analysis processing on the order of the preset object to obtain an object provider of the preset object, a display time period of the preset object, and anchor information corresponding to the preset object, and store these information and material information of the preset object in an object information base corresponding to the server. In this way, the server completes the preparation phase of the preset object.

In the embodiment of the application, before the preset live broadcast page displays the display information of the first form of the preset object, the anchor terminal can acquire the matched preset object from the object information base to display under the condition that the first account meets the object display condition.

FIG. 3 is a flowchart diagram first illustrating an object presentation, including:

in step S301, a preset object is determined if the first account meets the object display condition; the preset object is determined by the server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room.

In the embodiment of the application, the anchor terminal can determine the preset object under the condition that the first account meets the object display condition. Optionally, if the matching degree of the feature information of the preset object and the feature information of the live broadcasting room meets the preset matching threshold, determining that the preset object is the preset object of the live broadcasting room.

Optionally, the preset object displayed in the live broadcasting room associated with the first account may be determined before the live broadcasting room is opened, and may also be determined after the live broadcasting room is opened, that is, in the process of opening the live broadcasting room.

Alternatively, the determination of the preset object may be performed mainly by the server, and after the determination, the anchor side is notified, so that the anchor side may determine the preset object. Alternatively, the determination of the preset object may be performed by the anchor.

In an alternative embodiment, in case the determination of the preset object is mainly performed by the server, whether the preset object is determined before or after the live-room is opened, the server may determine the matched preset object from the object information base based on the characteristic information of the preset object and the characteristic information of the live-room of the history period.

In another alternative embodiment, in the case where the determination of the preset object is mainly performed by the server, if the preset object is determined after the live broadcasting room is opened, the server may determine the matched preset object from the object information base based on the feature information of the preset object and the feature information of the live broadcasting room of the current period.

In another alternative embodiment, in the case where the determination of the preset object is mainly performed by the server, if the preset object is determined after the live broadcasting room is opened, the server may determine the matched preset object from the object information base based on the feature information of the preset object and the feature information of the live broadcasting room (combination of the history period and the current period).

In the embodiment of the application, the characteristic information of the preset object can be determined from the anchor information corresponding to the preset object.

Optionally, the anchor information corresponding to the preset object may include a tag of the preset object. Optionally, the tag of the preset object includes a category (including a large category and/or a small category) of the preset object. The preset object is assumed to be a toothbrush of a certain brand, the small category is a toothbrush, and the large category is a daily chemical product. Optionally, the tag of the preset object may include a type of the preset object and a group-oriented of the preset object, where the group-oriented of the preset object refers to a sharee sharing the preset object.

Optionally, the anchor information corresponding to the preset object may include a tag of the selected live broadcast room. For example, the direct broadcast room label may be a single or a combination of make-up, snack, washing and caring, electronics, and the like.

Optionally, the anchor information corresponding to the preset object may further include set live broadcast room data. Wherein the set live room data includes one or more of object conversion data and the like set for the set number of viewers.

In the embodiment of the application, the feature information of the preset object can be any one of the anchor information corresponding to the preset object, and can also be a combination of different information in the anchor information corresponding to the preset object. For example, the feature information of the preset object may be a toothbrush, a daily use article class, and the number of viewers is a first value or more.

In the embodiment of the application, the characteristic information of the live broadcasting room is determined based on various information of the live broadcasting room.

Alternatively, the feature information of the live room may be determined based on the tag of the live room. Alternatively, the tag of the live room may be obtained from a host setting, such as a host setting directly as a cosmetic. Optionally, the tag of the live broadcast room is determined according to the sharing object, for example, the tag of the live broadcast room may be determined according to the category of the sharing object that is mainly shared.

Alternatively, the feature information of the live room may be determined based on the live room data. Wherein the live room data includes one or more of audience quantity, object conversion data, and the like.

In the embodiment of the application, the characteristic information of the live broadcasting room can be the label of the live broadcasting room or the data of the live broadcasting room, or can be the combination of the label of the live broadcasting room and the data of the live broadcasting room. For example, the feature information of the living broadcasting room is daily chemicals, snacks, and the number of viewers is equal to or more than the second value.

In step S303, displaying object reminding information on a preset live broadcast page; the object reminding information is used for reminding a preset object matched with the live broadcasting room; or alternatively; the object reminding information is used for reminding the identification information of the preset objects matched with the live broadcasting room.

In the embodiment of the application, the determined number of preset objects can be zero or one or more. Under the condition that the preset objects are determined, namely, on the premise that one or more preset objects exist, object reminding information can be displayed on a preset live broadcast page of a live broadcast room.

Optionally, the object reminding information can be displayed on the preset live page in different forms. For example, after determining the preset object, the preset live page may display a component that is provided with a prompting effect, such as a lighting component. The luminous component is used for reminding a matching preset object in the live broadcasting room.

Optionally, the object reminding information may be identification information corresponding to a preset object. For example, after determining the preset object, the preset live page may be brushed with the text corresponding to the preset object, where the text corresponding to the preset object may be a toothbrush of XXX brand.

Optionally, as can be obtained from the foregoing, the sharing object in the live broadcast room has an object with the same kind as the preset object, for example, one lipstick of brand a exists in the sharing object in the live broadcast room, and the preset object is another lipstick of brand a. Objects with different types from the preset objects exist in the sharing objects of the live broadcasting room, but the functional similarity meets the preset conditions. For example, a toothbrush exists in the sharing object in the living room, and the preset object is toothpaste. The sharing object of the live broadcast room comprises a preset object, for example, the sharing object of the live broadcast room is a toothbrush of the H brand, and the preset object is also the toothbrush of the H brand.

In step S305, live status information of the live room is acquired.

In the embodiment of the application, the main broadcasting end can acquire the live broadcast state information of the live broadcast room in the live broadcast room broadcasting process. The live status information may include, among other things, one or more of the number of viewers present in the live room, object transformation data, and the like. The live status information may also include the currently shared object of the live room, i.e., the information of the currently shared object of the anchor.

In step S307, if the live broadcast status information satisfies the preset status information, an object display instruction is generated, and the satisfaction of the preset status information indicates satisfaction of displaying the preset object.

In the embodiment of the application, the live broadcast state information satisfies the preset state information and at least comprises one of the following items: the play orders of the live broadcasting room meet the preset orders; the current audience quantity of the living broadcast room meets preset audience data; the current object conversion data of the live broadcasting room meets preset conversion data; and the corresponding relation exists between the information of the currently shared sharing object in the live broadcasting room and the label of the preset object.

In the embodiment of the application, the corresponding preset state information of different live rooms is different, for example, the number of preset audiences in the live room A is a third value, and the number of preset audiences in the live room B is a fourth value, wherein the fourth value is larger than the third value. The preset state information can be determined according to historical data of different live rooms.

In an alternative embodiment, if the live status information includes one or more of a current audience number, object conversion data, etc. of the live room, the object presentation instruction is generated when the one or more of the current audience number, the object conversion data of the live room corresponds to satisfying the preset status information (preset audience data and preset conversion data). For example, if the live state information is that the number of the current audience is more than a fifth value, if the preset audience data is a fourth value and the fifth value is greater than the fourth value, the method is satisfied, and an object display instruction can be generated.

In another alternative embodiment, if the live status information includes one or more of the number of viewers present in the live broadcasting room, the object transformation data, and the like, and the information of the shared object currently shared by the host, the first preset status information is satisfied by one or more of the number of viewers present in the live broadcasting room, the object transformation data, and the information of the shared object currently shared by the host satisfies the second preset status information, then the object display instruction is generated. Wherein the second preset state information is determined based on the preset object. For example, if the live status information is that the number of current audience is greater than or equal to the fifth value, and if the first preset status information (preset audience data) is the fourth value, the first condition is satisfied. If the preset object is toothpaste, the second preset state information corresponding to the toothpaste is daily chemical products and toothpaste, and the information of the sharing object currently shared by the anchor is toothbrush, the corresponding relationship between the two is satisfied (different products but the facing groups are the same), and an object display instruction can be generated.

In step S309, in response to the object presentation instruction, presentation information of a first form of a preset object is presented on a preset live page.

In an alternative embodiment, the anchor may respond to the object display instruction to display the display information of the first form of the preset object on the preset live page. In this embodiment, the anchor determines that the live broadcast status information satisfies the preset status information, and may obtain display information of the preset object from the object information base, so as to display the preset object without anchor control.

In another alternative embodiment, the generated object display instruction may be embodied in an object display component (virtual button) displayed on a preset live page, and display information of a first form of the preset object is displayed on the preset live page in response to the object display instruction triggered based on the object display component.

Optionally, when there are multiple matched preset objects in the live broadcast room, the anchor may display, through the object display component, display information of a first form of the selected preset object on the preset live broadcast page based on selection of a certain preset object.

In summary, whether by equipment or man-machine combination, the timing of displaying the first form of the display information of the preset object on the preset live page is determined, and various schemes can be presented.

FIG. 4 is a flow chart two of an object presentation shown according to an exemplary embodiment, comprising:

in step S401, when the first account meets the object display condition and the live broadcast room meets the display of the preset object, the object display component is displayed on the preset live broadcast page.

In the embodiment of the application, the main broadcasting end displays the object display component on the preset live broadcast page of the live broadcasting room when the object display condition is met and the preset object is displayed in the live broadcasting room.

In step S403, a preset object is determined in response to an object presentation instruction triggered based on the object presentation component; the preset object is determined by the server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room.

In the embodiment of the application, a main broadcasting end responds to an object display instruction triggered based on an object display component to determine a preset object. Wherein the object presentation component is an object presentation instruction triggered by a host click. Optionally, if the matching degree of the feature information of the preset object and the feature information of the live broadcasting room meets the preset matching threshold, determining that the preset object is the preset object of the live broadcasting room.

Alternatively, the determination of the preset object may be performed mainly by the server, and after the determination, the anchor side is notified, so that the anchor side may determine the preset object. Alternatively, the determination of the preset object may be performed by the anchor. For example, the server may search and filter the preset object based on the feature information of the preset object and the feature information of the live broadcast room, and select an appropriate preset object from the preset objects.

The server may determine the matched preset object from the object information base based on the characteristic information of the preset object and the characteristic information of the live broadcasting room in the history period. The server may determine a matched preset object from the object information base based on the characteristic information of the preset object and the characteristic information of the live broadcasting room of the current period. The server may determine a matching preset object from the object information base based on the characteristic information of the preset object and the characteristic information of the live room (combination of the history period and the current period).

Optionally, the anchor information corresponding to the preset object may further include set live broadcast room data. Wherein the set live room data includes one or more of a set number of viewers, set object conversion data, and the like.

Alternatively, the feature information of the live room may be determined based on the tag of the live room. Alternatively, the tag of the live room is obtained according to a main broadcasting setting, for example, the main broadcasting is directly set as cosmetic. Optionally, the tag of the live broadcast room is determined according to the sharing object, for example, the tag of the live broadcast room may be determined according to the category of the sharing object that is mainly shared.

In step S405, display information of a first form of a preset object is displayed on a preset live page.

Because the object display instruction is triggered based on the click of the object display component by the anchor, after the anchor determines the preset object, the display information of the first form of the preset object can be directly displayed on the preset live broadcast page.

In step S203, displaying the second form of the preset object on the preset live page, where the second form includes a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information has presentation elements associated with the first form of presentation information.

In the embodiment of the application, the display information in the first form and the display information in the second form can be two kinds of display information with completely different display forms, or can be two kinds of display information with the same part of display forms and different part of display forms.

Alternatively, the first form is a dynamic form and the second form is a static form. The first form is a non-triggerable form and the second form is a triggerable form. The first form is a picture form and the second form is a card form. The first form is a dynamic and non-triggerable form and the second form is a static and triggerable form. The preset objects are displayed in a full-scale and multi-dimension mode through different forms of display objects.

In the embodiment of the application, the second form of display information and the first form of display information have associated display elements. Optionally, the second form of display information and the first form of display information both include text description information of the preset object, and the second form of display information and the first form of display information both include color elements corresponding to the preset object. Optionally, the style of the second form of display information and the style of the first form of display information are both similar to the style of the preset object.

In the embodiment of the present application, there are various ways for obtaining the display information of the preset object, and the present application is not limited thereto.

In an alternative embodiment, the first form of presentation information and the second form of presentation information may be made by the object provider. The first form of presentation information comprises a dynamic and non-triggerable form of presentation information and the second form of presentation information is a static and triggerable form of presentation information. The material information of the preset object in the object information base comprises display information of a first form and display information of a second form of the preset object, and after the preset object is determined by the anchor end, the display information of the first form and the display information of the second form of the preset object can be obtained from the object information base and displayed.

Alternatively, fig. 5 and 6 are schematic diagrams illustrating a preset live page with presentation information displayed according to an exemplary embodiment. As shown in fig. 5, the preset live page 700 includes a first form of display information 701 in a dynamic and non-triggerable form, where the first form of display information 701 represents the dynamic of firework placement. Optionally, the first form of presentation information may further include an object name of a preset object or text containing the object, and so on.

As shown in fig. 6, the preset live page 700 includes a second form of presentation information 702 in a static and triggerable form, where the second form of presentation information may be presented in the form of a card or a picture. The second form of presentation information shown in fig. 6 displays a picture of a preset object, descriptive information and a trigger component on a card basis.

In some possible embodiments, the first form of presentation information and the second form of presentation information may be made by a host or server in conjunction with live room content.

Optionally, the anchor side may acquire the display material information of the preset object from the object information base; the display material information comprises dynamic setting information, a video frame of the live broadcasting room is obtained, the video frame comprises live broadcasting picture information, and display information in a first form is generated based on the display material information of the preset object and the live broadcasting picture information.

For example, the material information of the preset object includes display material information of the preset object, the display material information includes dynamic setting information, and the display material information may be dynamic information of firework setting. The main broadcasting terminal can acquire video frames of the live broadcasting room, extract the A information of the pictures from the live broadcasting picture information of the video frames, and then fuse the B information of the fireworks by utilizing the A information of the pictures to obtain the first-form display information.

Optionally, the anchor terminal may obtain display material information of the preset object from the object information base, where the display material information includes trigger information, and obtain a video frame of the live broadcasting room, where the video frame includes live broadcasting picture information, and generate display information in a second form based on the display material information and the live broadcasting picture information of the preset object.

For example, the material information of the preset object includes display material information of the preset object, and the display material information includes trigger information. The presentation material information may be a card of a certain style, and the style may be a style of a preset object. The main broadcasting end can acquire video frames of the live broadcasting room, extract live broadcasting picture information from live broadcasting picture information of the video frames, and conduct style analysis on the live broadcasting picture information to obtain the style of the live broadcasting room. And then, the anchor side can fuse the style of the live broadcasting room with the style of the preset object to obtain a new style and apply the new style to the card.

In the embodiment of the application, after the second form of the preset object is displayed on the preset live page, the third form of the display information of the preset object can be displayed on the preset live page. Fig. 7 is a schematic diagram of a preset live page with presentation information displayed thereon according to an exemplary embodiment, wherein the presentation information 703 in a third form on the preset live page 700 includes presentation information in a linked and triggerable form, for example, the presentation information in the third form may be link information or may be object description information and jump link information.

In the embodiment of the application, the anchor terminal can acquire the display flow information while acquiring the display information of the preset object from the server. The display flow information defines the display sequence of three different forms of display information, display duration information of each information and display ending modes of each information.

In an alternative embodiment, the anchor may display the first form of display information on the preset live page for N seconds, where N seconds are up to zero, and display the second form of display information for M seconds, where M seconds are up to zero, and display the third form of display information, where N and M are both positive numbers.

In the embodiment of the application, before displaying the display information of the preset object, the display position is required to be set on the preset live broadcast page. The display positions of all forms of display information can be arranged below the page. In order to reflect the display effects of the display information in different forms, the display areas of the display information in three forms can be gradually reduced, namely, the display area corresponding to the display information in the third form is smaller than the display area corresponding to the display information in the second form, and the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form.

For example, the first form of display information shown in fig. 5 is displayed in the lower half of the page, and the comment area is blocked to some extent. The second form of display information shown in fig. 6 is displayed in the lower half of the page and to some extent obscures the review area, but the obscuration is less than the obscuration of the review area by the first form of display information. The third form of presentation information shown in fig. 7 is presented in the lower half of the page and may be placed directly in the comment area or underneath the comment area.

Because the second form of display information and the third form of display information are triggerable, the anchor terminal can respond to the object operation space display instruction triggered based on the second form of display information or the third form of display information to display the object operation space corresponding to the preset object.

When the object operation space is represented as a landing page of a two-dimensional plane, the address of the landing page can be obtained from the material information in the object information base, the landing page resource is obtained based on the address of the landing page, and the landing page resource is rendered on a preset live broadcast page.

When the object operation space is represented as a three-dimensional object live broadcasting room, the live broadcasting room identification information of the preset object can be obtained from the material information in the object information base, and the live broadcasting room corresponding to the first account is jumped to the live broadcasting room of the preset object based on the live broadcasting room identification information.

When the object operation space is represented as an object application, a preset application identifier of the application can be obtained from the material information in the object information base, and the object application is opened based on the application identifier, wherein the object application comprises a preset object. Alternatively, the object application may be an applet embedded in a live application.

In some alternative embodiments, in the case where the second form of presentation information and the third form of presentation information are not triggered, the second form of presentation information or the third form of presentation information is hidden. The anchor side can respond to an object reproduction instruction triggered by an object reproduction component on a preset live broadcast page, and display the second form of display information or the third form of display information on the preset live broadcast page.

Optionally, in the process of displaying the display information of different forms of the preset object, the anchor terminal may hide the display information at any time based on the operation of the user.

Fig. 8 is a flowchart illustrating a method of live room object display, according to an example embodiment. It is noted that the present specification provides method operational steps as described in the examples or flowcharts, but may include more or fewer operational steps based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one way of performing the order of steps and does not represent a unique order of execution. In actual system or product execution, the methods illustrated in the embodiments or figures may be performed sequentially or in parallel (e.g., in a parallel processor or multi-threaded processing environment). As shown in fig. 8, the flowchart includes at least the following steps S801 to S803:

In step S801, when the live broadcasting room satisfies the display of the preset object, display information of a first form of the preset object is displayed on a preset live broadcasting page in response to an object display instruction; the first form comprises a dynamic form, wherein the preset live page is a live page of a live room associated with the first account.

In the embodiment of the present application, the steps S801 to S803 and the execution subject of the related technical solution may be the audience. Optionally, the viewer end includes, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, a smart wearable device, and other picture type clients.

The live broadcast room associated with the first account number in the text can be a live broadcast room in a certain application program loaded on the main broadcasting end. Alternatively, the live room associated with the first account may be a live room in a web page contained in a browser on the host. Taking a host side as an example of loading a certain application program, a host can start the application program on the host side, log in the application program by using the first account number, and create a living broadcast room of the host side. Thus, before step S1001, after the viewer end enters the live room created by the anchor end, the live room associated with the first account may be displayed.

In step S803, displaying the second form of the preset object on the preset live page, where the second form includes a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information has presentation elements associated with the first form of presentation information.

In the embodiment of the application, the object display instruction can be sent to the audience side by the server, or can be sent to the audience side by the anchor side through the server. That is, after the live broadcast status information between the anchor meets the preset status information and the object display instruction is generated, the object display instruction may be sent to the audience terminal, so that the audience terminal starts to display the display information of the preset object. For a specific process, please refer to the process of the anchor, and will not be described herein.

Or after the live broadcast state information among the anchor meets the preset state information and the object display instruction is generated, the object display instruction can be sent to the audience terminal so that the audience terminal starts to display the display information of the preset object. However, the anchor side does not display the display information of the preset object.

In the embodiment of the application, after the audience terminal displays the second form of the preset object on the preset live page, the audience terminal can display the third form of the display information of the preset object on the preset live page. Alternatively, the third form of presentation information may be link information or may be object description information and jump link information.

In the embodiment of the application, the audience terminal can acquire the display flow information while acquiring the display information of the preset object from the server. The display flow information defines the display sequence of three different forms of display information, display duration information of each information and display ending modes of each information.

In an alternative embodiment, the viewer end may display the first form of display information on the preset live page first, where the display duration is N seconds, the time of N seconds disappears after the time, and display the second form of display information, where the display duration is M seconds, the time of M seconds disappears after the time, and display the third form of display information, where N and M are both positive numbers.

For example, the first form of display information shown in fig. 5 is displayed in the lower half of the page, and the comment area is blocked to some extent. The second form of display information shown in fig. 6 is displayed in the lower half of the page and to some extent obscures the review area, but the obscuration is less than the obscuration of the review area by the first form of display information. The third form of presentation information shown in fig. 7 is presented in the lower half of the page and may be placed directly in the comment area or behind the comment area.

Since the second form of display information and the third form of display information are triggerable, the viewer terminal may display the object operation space corresponding to the preset object in response to the object operation space display instruction triggered based on the second form of display information or the third form of display information (the trigger of clicking by the viewer).

When the object operation space is represented as a landing page of a two-dimensional plane, the address of the landing page can be obtained from the material information in the object information base, the landing page resource is obtained based on the address of the landing page, and the landing page resource is rendered on a preset live broadcast page. In some possible embodiments, a corresponding display area of the landing page on the preset live page is larger than a display area corresponding to the display information of the first display. Optionally, in the displaying process of the preset object, before the preset object is not triggered to be displayed, the displaying range of the displaying information (the displaying information in the first form, the displaying information in the second form and the displaying information in the third form) of the preset object on the preset live broadcast page is gradually reduced, and when the display is triggered to display and display the landing page, the intention of the audience is shown to know the preset object more clearly, so that the displaying area of the landing page is larger than the displaying area of the displaying information in the front.

When the object operation space is represented as an object application, a preset application identifier of the application can be obtained from the material information in the object information base, and the object application is opened based on the application identifier, wherein the object application comprises a preset object. Alternatively, the object application may be an applet embedded in a live application;

when the preset object is a sharing object of the live broadcasting room, the current operation space may be a page of a separate information presentation of the sharing object (corresponding to the preset object) of the live broadcasting room, where the page itself is included in the live broadcasting room.

In the case where the second form of the display information and the third form of the display information are not triggered, the second form of the display information or the third form of the display information is hidden. The anchor side can respond to an object reproduction instruction triggered by an object reproduction component on a preset live broadcast page, and display the second form of display information or the third form of display information on the preset live broadcast page.

Optionally, in the process of displaying the display information of different forms of the preset object, the user side can hide the display information at any time based on the operation of the user.

In the embodiment of the present application, the embodiments on the audience side may refer to the embodiments on the anchor side, which are not described herein.

In summary, the embodiment of the application can enable the audience to receive more information in the living broadcast room in a limited time by adding different information in the living broadcast room, thereby more fully utilizing service resources, realizing the maximization of service resource utilization and improving the information display efficiency through the display of different forms of information.

Optionally, if the preset object is an object to be promoted, and the object provider provides a promotion virtual resource, the live broadcast room account number may obtain the promotion virtual resource.

Fig. 9 is a block diagram of a live room object display device, according to an example embodiment. The device is applied to the anchor end, has the function of realizing the data processing method in the embodiment of the method, and can be realized by hardware or can be realized by executing corresponding software by hardware. Referring to fig. 9, the apparatus includes a first display module 901 and a second display module 902:

A first display module 901 configured to execute, when the live broadcasting room satisfies the display of the preset object, display information of a first form of the preset object on a preset live broadcasting page in response to an object display instruction; the first form comprises a dynamic form;

a second display module 902 configured to execute a second form of display information for displaying a preset object on a preset live page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information and the first form of presentation information have associated presentation elements;

acquiring first-form display information from an object information base;

or alternatively;

acquiring second-form display information from an object information base;

or alternatively;

acquiring live broadcast state information of a live broadcast room;

the play orders of the live broadcasting room meet the preset orders;

In some of the possible embodiments of the present invention,

the sharing object of the live broadcasting room comprises a preset object;

In some possible embodiments, the apparatus further comprises:

an operation information determining module configured to determine operation information of the viewer terminal on the preset object when a display period of the preset object exceeds a preset period;

It should be noted that, in the apparatus provided in the foregoing embodiment, when implementing the functions thereof, only the division of the foregoing functional modules is used as an example, in practical application, the foregoing functional allocation may be implemented by different functional modules, that is, the internal structure of the device is divided into different functional modules, so as to implement all or part of the functions described above. In addition, the apparatus and the method embodiments provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the apparatus and the method embodiments are detailed in the method embodiments and are not repeated herein.

Fig. 10 is a block diagram illustrating a live room object display device according to an example embodiment. The device is applied to the audience end, has the function of realizing the data processing method in the embodiment of the method, and can be realized by hardware or can be realized by executing corresponding software by hardware. Referring to fig. 10, the apparatus includes a third display module 1001 and a fourth display module 1002:

A third display module 1001 configured to execute, when the live broadcasting room satisfies the display of the preset object, display information of a first form of the preset object on the preset live broadcasting page in response to the object display instruction; the first form comprises a dynamic form;

a fourth display module 1002 configured to execute a second form of display information for displaying a preset object on a preset live page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form; the second form of presentation information and the first form of presentation information have associated presentation elements;

Fig. 11 is a block diagram illustrating an apparatus 3000 for live room object display, according to an example embodiment. For example, apparatus 3000 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, or the like.

Referring to fig. 11, the apparatus 3000 may include one or more of the following components: a processing component 3002, a memory 3004, a power component 3006, a multimedia component 3008, an audio component 3010, an input/output (I/O) interface 3012, a sensor component 3014, and a communications component 3016.

The processing component 3002 generally controls overall operations of the device 3000, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing assembly 3002 may include one or more processors 3020 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 3002 may include one or more modules to facilitate interactions between the processing component 3002 and other components. For example, the processing component 3002 may include a multimedia module to facilitate interaction between the multimedia component 3008 and the processing component 3002.

The memory 3004 is configured to store data of various picture types to support operations at the device 3000. Examples of such data include instructions for any application or method operating on device 3000, contact data, phonebook data, messages, pictures, videos, and the like. The memory 3004 may be implemented by any picture type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

The power supply assembly 3006 provides power to the various components of the device 3000. The power supply components 3006 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 3000.

The multimedia component 3008 includes a screen between the device 3000 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia assembly 3008 includes a front camera and/or a rear camera. The front camera and/or the rear camera may receive external multimedia data when the device 3000 is in an operational mode, such as a photographing mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 3010 is configured to output and/or input audio signals. For example, audio component 3010 includes a Microphone (MIC) configured to receive external audio signals when device 3000 is in an operational mode, such as a call mode, a recording mode, and a speech recognition mode. The received audio signals may be further stored in the memory 3004 or transmitted via the communication component 3016. In some embodiments, the audio component 3010 further comprises a speaker for outputting audio signals.

The I/O interface 3012 provides an interface between the processing component 3002 and a peripheral interface module, which may be a keyboard, click wheel, button, or the like. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 3014 includes one or more sensors for providing status assessment of various aspects of the device 3000. For example, sensor assembly 3014 may detect the on/off state of device 3000, the relative positioning of the components, such as the display and keypad of device 3000, sensor assembly 3014 may also detect the change in position of device 3000 or a component of device 3000, the presence or absence of user contact with device 3000, the orientation or acceleration/deceleration of device 3000, and the change in temperature of device 3000. The sensor assembly 3014 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 3014 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 3014 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 3016 is configured to facilitate wired or wireless communication between the apparatus 3000 and other devices. The device 3000 may access a wireless network based on a communication standard, such as WiFi, an operator network (e.g., 2G, 3G, 4G, or 5G), or a combination thereof. In one exemplary embodiment, the communication component 3016 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 3016 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 3000 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.

Embodiments of the present invention also provide a computer readable storage medium that may be disposed in an electronic device to store at least one instruction or at least one program related to implementing a live room object display method, where the at least one instruction or the at least one program is loaded and executed by the processor to implement the live room object display method provided in the above method embodiments.

In an exemplary embodiment, a storage medium is also provided, such as a memory 3004, comprising instructions executable by the processor 3020 of the apparatus 3000 to perform the above-described method. Alternatively, the storage medium may be a non-transitory computer readable storage medium, which may be, for example, ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

Embodiments of the present invention also provide a computer-readable storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the method of any one of the first or second aspects of the embodiments of the present disclosure.

Embodiments of the present invention also provide a computer program product comprising a computer program stored in a readable storage medium, from which at least one processor of the computer device reads and executes the computer program, causing the computer device to perform the method of any one of the first or second aspects of the embodiments of the present disclosure.

It should be noted that: the sequence of the embodiments of the present invention is only for description, and does not represent the advantages and disadvantages of the embodiments. And the foregoing description has been directed to specific embodiments of this specification. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some implementations, live room object display and parallel processing are also possible or may be advantageous.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments in part.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the preferred embodiments of the invention is not intended to limit the invention to the precise form disclosed, and any such modifications, equivalents, and alternatives falling within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims

1. The method for displaying the object in the living broadcast room is characterized by being applied to a main broadcasting end and comprising the following steps:

when a live broadcasting room meets the requirement of displaying a preset object, responding to an object display instruction, and displaying display information of a first form of the preset object on a preset live broadcasting page; the first form comprises a dynamic form;

displaying the second form of display information of the preset object on the preset live broadcast page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form;

displaying the third form of display information of the preset object on the preset live broadcast page; the third form of presentation information comprises linked and triggerable forms of presentation information;

the second form of display information, the first form of display information and the third form of display information have associated display elements; the first form of display information, the second form of display information and the third form of display information have time sequence display;

The preset live broadcast page is a live broadcast page of the live broadcast room associated with the first account.

2. The method of claim 1, wherein the first form of presentation information comprises a dynamic and non-triggerable form of presentation information, the method further comprising:

acquiring the first form of display information from an object information base;

or alternatively;

acquiring display material information of the preset object from the object information base; the display material information comprises dynamic setting information;

acquiring a video frame of the live broadcasting room; the video frame comprises live broadcast picture information;

and generating the first form of display information based on the display material information of the preset object and the live broadcast picture information.

3. The live room object display method of claim 1, wherein the second form of presentation information comprises a static and triggerable form of presentation information; the method further comprises the steps of:

acquiring the second form of display information from an object information base;

or alternatively;

acquiring display material information of the preset object from the object information base; the display material information comprises trigger information;

and generating the second form of display information based on the display material information of the preset object and the live broadcast picture information.

4. A method of displaying an object in a living room according to any one of claims 1 to 3, wherein before the first form of the display information of the preset object is displayed on the preset living page, the method further comprises:

determining the preset object under the condition that the first account meets object display conditions; the preset object is determined by a server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room;

displaying object reminding information on the preset live broadcast page; the object reminding information is used for reminding the preset objects matched with the live broadcasting room; or alternatively; the object reminding information is used for prompting the identification information of the preset objects matched with the live broadcasting room.

5. The method for displaying an object in a living broadcast room according to claim 4, wherein when the living broadcast room satisfies the display of the preset object, displaying the display information in the first form of the preset object on the preset living broadcast page in response to the object display instruction, includes:

Acquiring live broadcast state information of the live broadcast room;

if the live broadcast state information meets preset state information, generating the object display instruction; the meeting preset state information indicates that the preset object is met for display;

and responding to the object display instruction, and displaying display information of a first form of the preset object on a preset live broadcast page.

6. The live room object display method according to claim 5, wherein the live status information satisfies preset status information including at least one of:

the play orders of the live broadcasting room meet the preset orders;

the current audience quantity of the live broadcasting room meets preset audience data;

and the information of the currently shared sharing object in the live broadcasting room and the label of the preset object have a corresponding relation.

7. A method for displaying an object in a living broadcast room according to any one of claims 1 to 3, wherein when the living broadcast room satisfies the requirement of displaying the preset object, displaying, in response to the object displaying instruction, the first form of displaying information of the preset object on the preset living broadcast page, includes:

displaying an object display component on the preset live broadcast page under the condition that the first account meets object display conditions and the live broadcast room meets display of a preset object;

Determining the preset object in response to the object display instruction triggered based on the object display component; the preset object is determined by a server based on the characteristic information of the preset object and the characteristic information of the live broadcasting room;

8. The method of claim 1, wherein the third form of presentation information corresponds to a smaller presentation area than the second form of presentation information.

9. The live room object display method of claim 8, further comprising:

10. The method for displaying objects in a living room according to any one of claims 1 to 3 and 8 to 9,

the sharing object of the live broadcasting room comprises the preset object;

The sharing object in the live broadcasting room has an object with the same type as the preset object;

and the sharing objects in the live broadcasting room are objects which are different from the preset object types, but have functional similarity meeting preset conditions.

11. A method of displaying live room objects according to any one of claims 1-3, 8-9, wherein the method further comprises:

when the display period of the preset object exceeds the preset period, determining operation information of the audience terminal on the preset object;

and acquiring resources determined based on the operation information, wherein the resources are provided by the provider of the preset object.

12. A live room object display method, which is applied to a viewer, comprising:

13. The method of claim 12, wherein the method further comprises the steps of,

14. The live room object display method of claim 13, further comprising:

15. The live room object display method of claim 13, wherein the preset live page includes an object rendering component, the method further comprising:

and when the second form of the display information or the third form of the display information is hidden, responding to an object reproduction instruction triggered by the object reproduction component, and displaying the second form of the display information or the third form of the display information on the preset live broadcast page.

16. A live room object display device, for use at a host, comprising:

a second display module configured to execute a second form of display information for displaying the preset object on the preset live page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form;

17. A live room object display device, for use on a viewer side, comprising:

a fourth display module configured to execute a second form of display information for displaying the preset object on the preset live page; the second form comprises a static form; the display area corresponding to the display information in the second form is smaller than the display area corresponding to the display information in the first form;

18. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the live room object display method of any one of claims 1 to 11 or 12 to 15.

19. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the live room object display method of any one of claims 1 to 11 or 12 to 15.