CN116313060A - Digital marketing management system for Internet hospital - Google Patents
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- CN116313060A CN116313060A CN202310464570.5A CN202310464570A CN116313060A CN 116313060 A CN116313060 A CN 116313060A CN 202310464570 A CN202310464570 A CN 202310464570A CN 116313060 A CN116313060 A CN 116313060A
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- G16—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR SPECIFIC APPLICATION FIELDS
- G16H—HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
- G16H50/00—ICT specially adapted for medical diagnosis, medical simulation or medical data mining; ICT specially adapted for detecting, monitoring or modelling epidemics or pandemics
- G16H50/20—ICT specially adapted for medical diagnosis, medical simulation or medical data mining; ICT specially adapted for detecting, monitoring or modelling epidemics or pandemics for computer-aided diagnosis, e.g. based on medical expert systems
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Abstract
The invention provides a digital marketing management system for an Internet hospital, which is used for executing a digital marketing management method of the Internet hospital, and comprises a server and a display terminal, wherein the server and the display terminal are in communication connection, the server is provided with a data networking module, a collection module, a data analysis module and a marketing module, and the method comprises the following steps: the data networking module is used for updating the data information of the medical instrument; the collection module is used for collecting medical diagnosis data information of the user; the data analysis module performs diagnosis analysis on the collected medical diagnosis data information of the user and sends the medical diagnosis data information to the server; the marketing module carries out medical appliance marketing according to the diagnosis and analysis result; and displaying the medical instrument marketing success list through the display terminal. The invention can provide accurate medical equipment for users, not only can provide the medical equipment for the users accurately, but also solves the medical equipment marketing problem of hospitals, thereby improving the management efficiency of the hospitals.
Description
Technical Field
The invention relates to the technical field of data management, in particular to a digital marketing management system for an Internet hospital.
Background
The medical instrument is an instrument which can be applied when people encounter diseases, and at present, a data island is formed aiming at massive medical instrument data quantity and channels, so that the medical diagnosis data identification of a user can not be realized, the medical instrument can not be accurately provided for the user, the medical instrument marketing problem of a hospital is difficult to solve, and the management efficiency of the hospital is reduced. Accordingly, in order to solve the above-mentioned problems, a digital marketing management system for an internet hospital is proposed.
Disclosure of Invention
It is therefore an object of the present invention to provide a digital marketing management system for internet hospitals to address at least the above problems.
The technical scheme adopted by the invention is as follows:
a digital marketing management system for an internet hospital, the system being for performing a digital marketing management method for the internet hospital, the system comprising a server and a display terminal, the server establishing a communication connection with the display terminal, the server being provided with a data networking module, a collection module, a data analysis module and a marketing module, the method comprising the steps of:
s1, a data networking module is used for updating data information of medical equipment;
s2, a collection module is used for collecting medical diagnosis data information of a user;
s3, the data analysis module performs diagnosis analysis on the collected medical diagnosis data information of the user and sends the medical diagnosis data information to the server;
s4, marketing the medical appliance according to the diagnosis and analysis result by the marketing module;
s5, displaying the medical instrument marketing success list through the display terminal.
Further, in step S1, the data networking module is configured to update the medical device data information specifically as follows:
the data networking module reads the type and efficacy data information of the medical instrument, and if the new type, price and function data information of the medical instrument changes, the data networking module updates the type, price and function data information of the medical instrument.
Further, in step S2, the collecting module is configured to collect medical diagnostic data information of the user, and further includes the steps of:
s21, before collecting medical diagnosis data information of a user, the collecting module needs to authorize permission by the user;
s22, after permission is authorized by the user, the collection module collects the medical diagnosis data information of the user, and the personal secret information of the user is subjected to fuzzy processing.
Further, in step S3, the data analysis module performs diagnostic analysis on the collected user medical diagnosis data information, and sends the collected user medical diagnosis data information to the server specifically:
the data analysis module performs preliminary matching on the medical diagnosis data of the user and a list of medical instrument type treatment success history of the medical diagnosis data, gives the medical instrument corresponding to the medical diagnosis in combination with the doctor examination, and transmits the medical instrument data information corresponding to the medical diagnosis to the server.
Further, in step S4, the marketing module performs medical appliance marketing according to the diagnosis and analysis result specifically as follows:
the marketing module is used for marketing the medical instrument according to the medical instrument corresponding to the medical diagnosis given by combining the doctor according to the successfully matched treatment list, and the server is transmitted to the mobile terminal of the user in a text or video link mode.
Further, in step S5, displaying the medical instrument marketing success list through the display terminal specifically includes:
the medical instrument marketing success scheme is listed on the display terminal for display, and the display terminal is used for introducing the type and efficacy data information of the medical instrument.
Compared with the prior art, the invention has the beneficial effects that:
the invention provides a digital marketing management system for an Internet hospital, which is used for updating data information of medical instruments in real time through a data networking module, collecting medical diagnosis data information of a user through a collecting module, searching a list of medical instruments which are successfully treated by the corresponding medical instruments according to the medical diagnosis data of the user, and further promoting the medical instruments to other users with the same diagnosis data, so that marketing of the medical instruments is completed, the successful list of marketing is displayed through a display terminal, and the medical instrument marketing problem of the hospital can be solved through cooperation of the modules, so that the management efficiency of the hospital is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only preferred embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic overall flow diagram of a digital marketing management system for an internet hospital according to an embodiment of the present invention.
Fig. 2 is a schematic flow chart of a collection module of a digital marketing management system for an internet hospital according to an embodiment of the present invention.
Detailed Description
The principles and features of the present invention are described below with reference to the drawings, the illustrated embodiments are provided for the purpose of illustrating the invention and are not to be construed as limiting the scope of the invention.
Referring to fig. 1 and 2, the present invention provides a digital marketing management system for an internet hospital, the system for performing a digital marketing management method for the internet hospital, the system including a server and a display terminal, the server establishing a communication connection with the display terminal, the server being provided with a data networking module, a collection module, a data analysis module and a marketing module, the method comprising the steps of:
s1, a data networking module is used for updating data information of medical equipment;
s2, a collection module is used for collecting medical diagnosis data information of a user;
s3, the data analysis module performs diagnosis analysis on the collected medical diagnosis data information of the user and sends the medical diagnosis data information to the server;
s4, marketing the medical appliance according to the diagnosis and analysis result by the marketing module;
s5, displaying the medical instrument marketing success list through the display terminal.
For example, in order to identify medical diagnosis data of a user, and accurately provide medical equipment for the user, data information of the medical equipment is updated in real time through a data networking module, the medical diagnosis data information of the user is collected through a collecting module, then a list of medical equipment which is successfully treated by the corresponding medical equipment is found according to the medical diagnosis data of the user, and the medical equipment is promoted to other users with the same diagnosis data, so that marketing of the medical equipment is completed, the successful list of marketing is displayed through a display terminal, and medical equipment marketing problems of a hospital can be solved through cooperation of the modules, so that management efficiency of the hospital is improved.
In step S1, the data networking module is configured to update the medical device data information specifically as follows:
the data networking module reads the type and efficacy data information of the medical instrument, and if the new type, price and function data information of the medical instrument changes, the data networking module updates the type, price and function data information of the medical instrument.
In step S2, the collecting module is configured to collect medical diagnostic data information of the user, and further includes the steps of:
s21, before collecting medical diagnosis data information of a user, the collecting module needs to authorize permission by the user;
s22, after permission is authorized by the user, the collection module collects the medical diagnosis data information of the user, and the personal secret information of the user is subjected to fuzzy processing.
For better protection of personal privacy of a customer, only medical diagnosis data information of the user can be collected by an authorized licensor of the user, and fuzzy processing is further carried out on personal privacy information of the user, wherein the personal privacy information comprises personal privacy information such as an identity card number, a home address and the like.
In step S3, the data analysis module performs diagnostic analysis on the collected user medical diagnosis data information, and sends the collected user medical diagnosis data information to the server specifically:
the data analysis module performs preliminary matching on the medical diagnosis data of the user and a list of medical instrument type treatment success history of the medical diagnosis data, gives the medical instrument corresponding to the medical diagnosis in combination with the doctor examination, and transmits the medical instrument data information corresponding to the medical diagnosis to the server.
For example, in order to accurately put medical equipment into a user, the data analysis module performs preliminary matching on medical diagnosis data of the user and history of successful treatment of the medical diagnosis data by using a corresponding medical equipment type, combines diagnosis experience of a doctor with the medical diagnosis data of the user to find a successful treatment of the medical equipment by using the corresponding medical equipment, further promotes the medical equipment to other users with the same diagnosis data, transmits medical equipment data information corresponding to the medical diagnosis to a server, thereby realizing accurate marketing on the user to finish marketing of the medical equipment,
in step S4, the marketing module performs medical appliance marketing according to the diagnosis and analysis result specifically as follows:
the marketing module is used for marketing the medical instrument according to the medical instrument corresponding to the medical diagnosis given by combining the doctor according to the successfully matched treatment list, and the server is transmitted to the mobile terminal of the user in a text or video link mode.
For example, in order to improve the marketing success rate of the medical appliance, the user can send the type and efficacy data information of the medical appliance to the mobile terminal of the user in the form of text good video link through the server, so as to facilitate the user to know the medical appliance
In step S5, displaying the medical instrument marketing success list through the display terminal specifically includes:
the medical instrument marketing success scheme is listed on the display terminal for display, and the display terminal is used for introducing the type and efficacy data information of the medical instrument.
For example, for a user entering a hospital, a medical appliance marketing success list can be displayed on a display terminal, and the display terminal is used for introducing the type and efficacy data information of the medical appliance, so that the marketing purpose is achieved.
The foregoing description of the preferred embodiments of the invention is not intended to limit the invention to the precise form disclosed, and any such modifications, equivalents, and alternatives falling within the spirit and scope of the invention are intended to be included within the scope of the invention.
Claims (6)
1. A digital marketing management system for an internet hospital, the system being for performing a digital marketing management method for the internet hospital, the system comprising a server and a display terminal, the server establishing a communication connection with the display terminal, the server being provided with a data networking module, a collection module, a data analysis module and a marketing module, the method comprising the steps of:
s1, a data networking module is used for updating data information of medical equipment;
s2, a collection module is used for collecting medical diagnosis data information of a user;
s3, the data analysis module performs diagnosis analysis on the collected medical diagnosis data information of the user and sends the medical diagnosis data information to the server;
s4, marketing the medical appliance according to the diagnosis and analysis result by the marketing module;
s5, displaying the medical instrument marketing success list through the display terminal.
2. The digital marketing management system for internet hospitals of claim 1, wherein in step S1, the data networking module is configured to update the medical device data information specifically as follows:
the data networking module reads the type and efficacy data information of the medical instrument, and if the new type, price and function data information of the medical instrument changes, the data networking module updates the type, price and function data information of the medical instrument.
3. The digital marketing management system for an internet hospital according to claim 2, wherein the collection module for collecting medical diagnostic data information of the user in step S2 further comprises the steps of:
s21, before collecting medical diagnosis data information of a user, the collecting module needs to authorize permission by the user;
s22, after permission is authorized by the user, the collection module collects the medical diagnosis data information of the user, and the personal secret information of the user is subjected to fuzzy processing.
4. The digital marketing management system for an internet hospital according to claim 3, wherein in step S3, the data analysis module performs diagnostic analysis on the collected user medical diagnosis data information, and transmits to the server specifically:
the data analysis module performs preliminary matching on the medical diagnosis data of the user and a list of medical instrument type treatment success history of the medical diagnosis data, gives the medical instrument corresponding to the medical diagnosis in combination with the doctor examination, and transmits the medical instrument data information corresponding to the medical diagnosis to the server.
5. The digital marketing management system for the internet hospital according to claim 1, wherein in step S4, the marketing module performs medical instrument marketing according to the diagnosis analysis result specifically as follows:
the marketing module is used for marketing the medical instrument according to the medical instrument corresponding to the medical diagnosis given by combining the doctor according to the successfully matched treatment list, and the server is transmitted to the mobile terminal of the user in a text or video link mode.
6. The digital marketing management system for internet hospitals according to claim 1, wherein in step S5, the displaying of the medical instrument marketing success list through the display terminal is specifically:
the medical instrument marketing success scheme is listed on the display terminal for display, and the display terminal is used for introducing the type and efficacy data information of the medical instrument.
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KR20130094484A (en) * | 2012-02-16 | 2013-08-26 | 강원대학교산학협력단 | Medical instruments management system and method |
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