CN116308550A - Personalized advertisement putting method, device and storage medium - Google Patents
Personalized advertisement putting method, device and storage medium Download PDFInfo
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- CN116308550A CN116308550A CN202310253179.0A CN202310253179A CN116308550A CN 116308550 A CN116308550 A CN 116308550A CN 202310253179 A CN202310253179 A CN 202310253179A CN 116308550 A CN116308550 A CN 116308550A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
Abstract
The application relates to a personalized advertisement putting method, a personalized advertisement putting device and a storage medium, wherein the method comprises the following steps: acquiring personalized advertisement putting requirements; obtaining a pre-stored fixed advertisement database; the fixed advertisement database is called according to the personalized advertisement putting requirement; generating personalized advertisements according to the calling result; acquiring configuration parameters of a mobile terminal; adjusting the personalized advertisement according to the mobile terminal configuration parameters; and loading the personalized advertisement in the mobile terminal. According to the personalized advertisement putting method, device and storage medium, personalized advertisements can be generated in the mobile terminal in real time according to the personalized advertisement demands and played in real time, the playing flexibility of the advertisements can be improved, and the complex business scene demands are met.
Description
Technical Field
The present disclosure relates to the field of advertisement delivery, and in particular, to a personalized advertisement delivery method, device, and storage medium.
Background
Along with the development of science and technology, advertisements are in more and more fields, so that on one hand, the advertising device can play a role in propaganda of products, and on the other hand, the advertising device can bring a lot of ornamental fun to users.
However, most of the current advertisements are stored in the mobile terminal in advance and played according to a play mode that is set fixedly, such as play time, play mode, play frequency and other parameters are all set fixedly in advance, users using the mobile terminal are varied, play scenes in which the mobile terminal is located are varied, and thus the advertisements that are played fixedly may not be suitable for viewing needs of different users and need improvement.
Disclosure of Invention
In order to solve the technical problems or at least partially solve the technical problems, the application provides a personalized advertisement putting method, a personalized advertisement putting device and a storage medium.
In a first aspect, the present application provides a personalized advertisement delivery method, the method comprising the steps of:
acquiring personalized advertisement putting requirements;
obtaining a pre-stored fixed advertisement database;
the fixed advertisement database is called according to the personalized advertisement putting requirement;
generating personalized advertisements according to the calling result;
acquiring configuration parameters of a mobile terminal;
adjusting the personalized advertisement according to the mobile terminal configuration parameters;
and loading the personalized advertisement in the mobile terminal.
Preferably, the step of obtaining the personalized advertisement delivery requirement comprises the steps of:
acquiring the field requirements of personalized advertisement putting contents;
acquiring the requirement of personalized advertisement putting playing time;
acquiring the requirement of a personalized advertisement putting and playing mode;
acquiring personalized advertisement putting and playing feature requirements;
and obtaining the requirement of personalized advertisement putting and playing frequency.
Preferably, the step of obtaining a pre-stored fixed advertisement database includes the steps of:
setting a blank database;
setting database parameters of the blank database;
acquiring historical play advertisements;
acquiring advertisement parameters of all the historical play advertisements;
comparing the database parameters with the advertisement parameters;
and storing the historical playing advertisement into the blank database according to the comparison result.
Preferably, the step of retrieving the fixed advertisement database according to the personalized advertisement delivery requirement includes the steps of:
acquiring the demand content of the personalized advertisement putting demand;
acquiring historical play advertisements in the fixed advertisement database;
acquiring advertisement parameters of each historical play advertisement;
comparing all the advertisement parameters with all the required contents;
and screening and comparing all the historical playing advertisements which are consistent in comparison according to the comparison result.
Preferably, the step of generating the personalized advertisement according to the call result includes the steps of:
acquiring all historical play advertisements meeting the call requirement;
acquiring the demand content of the personalized advertisement putting demand;
screening the content field of all the historical playing advertisements according to the personalized advertisement putting content field requirements of the required content;
screening the playing time of all the historical playing advertisements according to the personalized advertisement putting playing time requirements of the required content;
screening the playing modes of all the historical playing advertisements according to the personalized advertisement putting playing mode requirements of the required content;
screening playing characteristics of all the historical playing advertisements according to the personalized advertisement putting playing characteristic requirements of the required content;
screening the playing frequency of all the historical playing advertisements according to the personalized advertisement playing frequency requirement of the required content;
and taking the rest of the historical playing advertisements as the personalized advertisements.
Preferably, the step of obtaining the mobile terminal configuration parameters includes the steps of:
acquiring play space configuration parameters of a mobile terminal;
acquiring a play time configuration parameter of a mobile terminal;
acquiring a play mode configuration parameter of a mobile terminal;
acquiring a play frequency configuration parameter of a mobile terminal;
and acquiring the play characteristic configuration parameters of the mobile terminal.
Preferably, said adjusting said personalized advertisement according to said mobile terminal configuration parameters comprises the steps of:
according to the mobile terminal playing space configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing space parameter adjustment;
according to the mobile terminal playing time configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing time parameter adjustment;
according to the mobile terminal play mode configuration parameters of the mobile terminal configuration parameters, carrying out play mode parameter adjustment on the personalized advertisement;
according to the mobile terminal play frequency configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to play frequency parameter adjustment;
and adjusting the playing characteristic parameters of the personalized advertisement according to the mobile terminal playing characteristic configuration parameters of the mobile terminal configuration parameters.
In a second aspect, the present application provides a personalized advertisement delivery device, comprising:
the personalized advertisement putting requirement acquisition module is used for acquiring personalized advertisement putting requirements;
the fixed advertisement database acquisition module is used for acquiring a prestored fixed advertisement database;
the fixed advertisement database calling module is used for calling the fixed advertisement database according to the personalized advertisement putting requirement;
the personalized advertisement generating module is used for generating personalized advertisements according to the calling result;
the mobile terminal configuration parameter acquisition module is used for acquiring the mobile terminal configuration parameters;
the personalized advertisement adjusting module is used for adjusting the personalized advertisement according to the mobile terminal configuration parameters;
and the personalized advertisement loading module is used for loading the personalized advertisement in the mobile terminal.
In a third aspect, an electronic device is provided, the electronic device comprising:
at least one processor; the method comprises the steps of,
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any of the personalized advertisement delivery methods described above.
In a fourth aspect, a non-transitory computer readable storage medium is provided, storing computer instructions for causing the computer to perform any of the aforementioned personalized advertisement delivery methods.
Compared with the prior art, the technical scheme provided by the embodiment of the application has the following advantages:
according to the personalized advertisement putting method, device and storage medium, personalized advertisements can be generated in the mobile terminal in real time according to the personalized advertisement demands and played in real time, the playing flexibility of the advertisements can be improved, and the complex business scene demands are met.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
In order to more clearly illustrate the embodiments of the invention or the technical solutions of the prior art, the drawings which are used in the description of the embodiments or the prior art will be briefly described, and it will be obvious to a person skilled in the art that other drawings can be obtained from these drawings without inventive effort.
FIG. 1 is a schematic flow chart of a personalized advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a personalized advertisement delivery device according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an electronic device according to the present invention;
fig. 4 is a schematic structural diagram of a non-transitory computer readable storage medium according to the present invention.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present application based on the embodiments herein.
Fig. 1 is a flow chart of a personalized advertisement delivery method according to an embodiment of the present application.
The application provides a personalized advertisement putting method, which comprises the following steps:
s1: acquiring personalized advertisement putting requirements;
in an embodiment of the present application, the step of obtaining the personalized advertisement delivery requirement includes the steps of:
acquiring the field requirements of personalized advertisement putting contents;
acquiring the requirement of personalized advertisement putting playing time;
acquiring the requirement of a personalized advertisement putting and playing mode;
acquiring personalized advertisement putting and playing feature requirements;
and obtaining the requirement of personalized advertisement putting and playing frequency.
Specifically, personalized advertisement placement requirements are commonly defined by multiple dimensions, such as: the method comprises the steps of personalized advertisement delivery content field requirements (used for representing the content field of personalized advertisement delivery), personalized advertisement delivery playing time requirements (used for representing playing time used for personalized advertisement delivery), personalized advertisement delivery playing mode requirements (used for representing playing mode used for personalized advertisement delivery), personalized advertisement delivery playing characteristic requirements (used for representing playing characteristics used for personalized advertisement delivery), and personalized advertisement delivery playing frequency requirements (used for representing playing frequency used for personalized advertisement delivery).
S2: obtaining a pre-stored fixed advertisement database;
in an embodiment of the present application, the step of obtaining a pre-stored fixed advertisement database includes the steps of:
setting a blank database;
setting database parameters of the blank database;
acquiring historical play advertisements;
acquiring advertisement parameters of all the historical play advertisements;
comparing the database parameters with the advertisement parameters;
and storing the historical playing advertisement into the blank database according to the comparison result.
Specifically, the fixed advertisement database is an advertisement parameter for storing history play advertisements that have been played over a period of time and history play advertisements. The fixed advertisement database has its own database parameters that characterize the database, such as: database volume, database configuration, database row number, database column number, etc. The advertisement parameter is used to characterize the configuration parameters of the historically played advertisement, such as: the time required for playing advertisement, the required playing mode, the content domain and the required playing frequency are historically played. After the historical playing advertisements and the advertisement parameters thereof are obtained, the advertisement parameters are compared with the database parameters, and the historical playing advertisements are respectively and correspondingly stored in different positions in the fixed advertisement database.
S3: the fixed advertisement database is called according to the personalized advertisement putting requirement;
in this embodiment of the present application, the step of retrieving the fixed advertisement database according to the personalized advertisement delivery requirement includes the steps of:
acquiring the demand content of the personalized advertisement putting demand;
acquiring historical play advertisements in the fixed advertisement database;
acquiring advertisement parameters of each historical play advertisement;
comparing all the advertisement parameters with all the required contents;
and screening and comparing all the historical playing advertisements which are consistent in comparison according to the comparison result.
Specifically, after the personalized advertisement putting requirement is obtained, historical playing advertisements conforming to the personalized advertisement putting requirement can be called in the fixed advertisement database, advertisement parameters of the historical playing advertisements are compared with the requirement content, and the historical playing advertisements conforming to the requirement are screened according to the comparison result.
S4: generating personalized advertisements according to the calling result;
in an embodiment of the present application, the generating a personalized advertisement according to the retrieving result includes the steps of:
acquiring all historical play advertisements meeting the call requirement;
acquiring the demand content of the personalized advertisement putting demand;
screening the content field of all the historical playing advertisements according to the personalized advertisement putting content field requirements of the required content;
screening the playing time of all the historical playing advertisements according to the personalized advertisement putting playing time requirements of the required content;
screening the playing modes of all the historical playing advertisements according to the personalized advertisement putting playing mode requirements of the required content;
screening playing characteristics of all the historical playing advertisements according to the personalized advertisement putting playing characteristic requirements of the required content;
screening the playing frequency of all the historical playing advertisements according to the personalized advertisement playing frequency requirement of the required content;
and taking the rest of the historical playing advertisements as the personalized advertisements.
Specifically, when the call result is obtained, it means that all the history playing advertisements meeting the call requirement and the demand content of the personalized advertisement delivery demand are obtained, and because the history playing advertisements have advertisement parameters, the demand content also has: the method comprises the steps of screening historical broadcast advertisements item by item according to demand content at the moment, screening the demand content for all the historical broadcast advertisements, and taking the rest of the historical broadcast advertisements as personalized advertisements.
S5: acquiring configuration parameters of a mobile terminal;
in this embodiment of the present application, the step of obtaining the configuration parameters of the mobile terminal includes:
acquiring play space configuration parameters of a mobile terminal;
acquiring a play time configuration parameter of a mobile terminal;
acquiring a play mode configuration parameter of a mobile terminal;
acquiring a play frequency configuration parameter of a mobile terminal;
and acquiring the play characteristic configuration parameters of the mobile terminal.
In particular, the mobile terminal is a medium for playing personalized advertisements, such as: AR playback device, VR playback device, or mobile terminal playback medium. The mobile terminal itself has configuration parameters such as: the mobile terminal can be used for storing the playing space of the played content, the playing time of the continuous playing of the mobile terminal, the playing mode which can be supported by the mobile terminal, the playing frequency which can be maintained by the mobile terminal and the personalized playing characteristics of the mobile terminal.
S6: adjusting the personalized advertisement according to the mobile terminal configuration parameters;
in an embodiment of the present application, the adjusting the personalized advertisement according to the mobile terminal configuration parameter includes the steps of:
according to the mobile terminal playing space configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing space parameter adjustment;
according to the mobile terminal playing time configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing time parameter adjustment;
according to the mobile terminal play mode configuration parameters of the mobile terminal configuration parameters, carrying out play mode parameter adjustment on the personalized advertisement;
according to the mobile terminal play frequency configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to play frequency parameter adjustment;
and adjusting the playing characteristic parameters of the personalized advertisement according to the mobile terminal playing characteristic configuration parameters of the mobile terminal configuration parameters.
Specifically, since the personalized advertisement itself has advertisement parameters, and the mobile terminal itself has configuration parameters, the advertisement parameters may not be coordinated with the configuration parameters, and at this time, the personalized advertisement cannot be smoothly played on the mobile terminal, and thus the personalized advertisement needs to be adaptively adjusted, so that the personalized advertisement meets the playing requirement of the mobile terminal. When the personalized advertisement is adjusted, the configuration parameters of the mobile terminal are as follows: the playing space configuration parameters, the playing time configuration parameters, the playing mode configuration parameters, the playing frequency configuration parameters and the playing characteristic configuration parameters, so that the personalized advertisement needs to be adaptively adjusted according to the configuration parameters, and the personalized advertisement meets the configuration parameter requirements of the mobile terminal, thereby being capable of being smoothly played on the mobile terminal.
S7: and loading the personalized advertisement in the mobile terminal.
Specifically, after the adjustment of the personalized advertisement is completed, the personalized advertisement can be dynamically loaded on the mobile terminal in real time.
As shown in fig. 2, the present application provides a personalized advertisement delivery device, including:
a personalized advertisement putting requirement acquisition module 10, configured to acquire a personalized advertisement putting requirement;
a fixed advertisement database acquisition module 20 for acquiring a pre-stored fixed advertisement database;
a fixed advertisement database retrieving module 30, configured to retrieve the fixed advertisement database according to the personalized advertisement delivery requirement;
a personalized advertisement generating module 40 for generating a personalized advertisement according to the retrieval result;
a mobile terminal configuration parameter obtaining module 50, configured to obtain mobile terminal configuration parameters;
a personalized advertisement adjustment module 60, configured to adjust the personalized advertisement according to the mobile terminal configuration parameter;
a personalized advertisement loading module 70, configured to load the personalized advertisement in the mobile terminal.
The personalized advertisement putting device provided by the application can execute the personalized advertisement putting method provided by the steps.
It is to be understood that the above-described embodiments of the present invention are merely illustrative of or explanation of the principles of the present invention and are in no way limiting of the invention. Accordingly, any modification, equivalent replacement, improvement, etc. made without departing from the spirit and scope of the present invention should be included in the scope of the present invention. Furthermore, the appended claims are intended to cover all such changes and modifications that fall within the scope and boundary of the appended claims, or equivalents of such scope and boundary.
Referring now to fig. 3, a schematic diagram of an electronic device 100 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and the like, and stationary terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 3 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.
As shown in fig. 3, the electronic device 100 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 101 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 102 or a program loaded from a storage means 108 into a Random Access Memory (RAM) 103. In the RAM 103, various programs and data necessary for the operation of the electronic apparatus 100 are also stored. The processing device 101, ROM 102, and RAM 103 are connected to each other by a bus 104. An input/output (I/O) interface 105 is also connected to bus 104.
In general, the following devices may be connected to the I/O interface 105: input devices 106 including, for example, a touch screen, touchpad, keyboard, mouse, image sensor, microphone, accelerometer, gyroscope, etc.; an output device 107 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage devices 108 including, for example, magnetic tape, hard disk, etc.; and a communication device 109. The communication means 109 may allow the electronic device 100 to communicate wirelessly or by wire with other devices to exchange data. While an electronic device 100 having various means is shown in the figures, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead.
In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 109, or from the storage means 108, or from the ROM 102. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 101.
Referring now to FIG. 4, there is illustrated a schematic diagram of a computer readable storage medium suitable for use in implementing embodiments of the present disclosure, the computer readable storage medium storing a computer program that, when executed by a processor, is capable of implementing a personalized advertisement delivery method as described in any of the above.
According to the personalized advertisement putting method, device and storage medium, personalized advertisements can be generated in the mobile terminal in real time according to the personalized advertisement demands and played in real time, the playing flexibility of the advertisements can be improved, and the complex business scene demands are met.
It should be noted that in this document, relational terms such as "first" and "second" and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing is only a specific embodiment of the invention to enable those skilled in the art to understand or practice the invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A method of personalized advertising, the method comprising the steps of:
acquiring personalized advertisement putting requirements;
obtaining a pre-stored fixed advertisement database;
the fixed advertisement database is called according to the personalized advertisement putting requirement;
generating personalized advertisements according to the calling result;
acquiring configuration parameters of a mobile terminal;
adjusting the personalized advertisement according to the mobile terminal configuration parameters;
and loading the personalized advertisement in the mobile terminal.
2. The personalized advertisement delivery method according to claim 1, wherein the obtaining the personalized advertisement delivery requirement comprises the steps of:
acquiring the field requirements of personalized advertisement putting contents;
acquiring the requirement of personalized advertisement putting playing time;
acquiring the requirement of a personalized advertisement putting and playing mode;
acquiring personalized advertisement putting and playing feature requirements;
and obtaining the requirement of personalized advertisement putting and playing frequency.
3. The personalized advertisement delivery method according to claim 1, wherein the obtaining a pre-stored fixed advertisement database comprises the steps of:
setting a blank database;
setting database parameters of the blank database;
acquiring historical play advertisements;
acquiring advertisement parameters of all the historical play advertisements;
comparing the database parameters with the advertisement parameters;
and storing the historical playing advertisement into the blank database according to the comparison result.
4. The personalized advertisement delivery method according to claim 1, wherein the retrieving the fixed advertisement database according to the personalized advertisement delivery requirement comprises the steps of:
acquiring the demand content of the personalized advertisement putting demand;
acquiring historical play advertisements in the fixed advertisement database;
acquiring advertisement parameters of each historical play advertisement;
comparing all the advertisement parameters with all the required contents;
and screening and comparing all the historical playing advertisements which are consistent in comparison according to the comparison result.
5. The personalized advertisement delivery method according to claim 1, wherein the generating the personalized advertisement according to the retrieval result comprises the steps of:
acquiring all historical play advertisements meeting the call requirement;
acquiring the demand content of the personalized advertisement putting demand;
screening the content field of all the historical playing advertisements according to the personalized advertisement putting content field requirements of the required content;
screening the playing time of all the historical playing advertisements according to the personalized advertisement putting playing time requirements of the required content;
screening the playing modes of all the historical playing advertisements according to the personalized advertisement putting playing mode requirements of the required content;
screening playing characteristics of all the historical playing advertisements according to the personalized advertisement putting playing characteristic requirements of the required content;
screening the playing frequency of all the historical playing advertisements according to the personalized advertisement playing frequency requirement of the required content;
and taking the rest of the historical playing advertisements as the personalized advertisements.
6. The personalized advertisement delivery method according to claim 1, wherein the obtaining the mobile terminal configuration parameters comprises the steps of:
acquiring play space configuration parameters of a mobile terminal;
acquiring a play time configuration parameter of a mobile terminal;
acquiring a play mode configuration parameter of a mobile terminal;
acquiring a play frequency configuration parameter of a mobile terminal;
and acquiring the play characteristic configuration parameters of the mobile terminal.
7. The personalized advertisement delivery method according to claim 1, wherein said adjusting the personalized advertisement according to the mobile terminal configuration parameters comprises the steps of:
according to the mobile terminal playing space configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing space parameter adjustment;
according to the mobile terminal playing time configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to playing time parameter adjustment;
according to the mobile terminal play mode configuration parameters of the mobile terminal configuration parameters, carrying out play mode parameter adjustment on the personalized advertisement;
according to the mobile terminal play frequency configuration parameters of the mobile terminal configuration parameters, the personalized advertisement is subjected to play frequency parameter adjustment;
and adjusting the playing characteristic parameters of the personalized advertisement according to the mobile terminal playing characteristic configuration parameters of the mobile terminal configuration parameters.
8. A personalized advertising device, comprising:
the personalized advertisement putting requirement acquisition module is used for acquiring personalized advertisement putting requirements;
the fixed advertisement database acquisition module is used for acquiring a prestored fixed advertisement database;
the fixed advertisement database calling module is used for calling the fixed advertisement database according to the personalized advertisement putting requirement;
the personalized advertisement generating module is used for generating personalized advertisements according to the calling result;
the mobile terminal configuration parameter acquisition module is used for acquiring the mobile terminal configuration parameters;
the personalized advertisement adjusting module is used for adjusting the personalized advertisement according to the mobile terminal configuration parameters;
and the personalized advertisement loading module is used for loading the personalized advertisement in the mobile terminal.
9. An electronic device, the electronic device comprising:
at least one processor; the method comprises the steps of,
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the personalized advertisement delivery method of any of claims 1-7.
10. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the personalized advertisement delivery method of any of the preceding claims 1-7.
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| CN107819827A (en) * | 2017-10-16 | 2018-03-20 | 阔视（北京）科技有限公司 | Put-on method, the apparatus and system of advertisement |
| CN112837088A (en) * | 2021-01-12 | 2021-05-25 | 北京奇艺世纪科技有限公司 | Advertisement putting method, device, medium and electronic equipment |
| CN113065896A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device |
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2023
- 2023-03-16 CN CN202310253179.0A patent/CN116308550A/en active Pending
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| US20120072936A1 (en) * | 2010-09-20 | 2012-03-22 | Microsoft Corporation | Automatic Customized Advertisement Generation System |
| CN107819827A (en) * | 2017-10-16 | 2018-03-20 | 阔视（北京）科技有限公司 | Put-on method, the apparatus and system of advertisement |
| CN112837088A (en) * | 2021-01-12 | 2021-05-25 | 北京奇艺世纪科技有限公司 | Advertisement putting method, device, medium and electronic equipment |
| CN113065896A (en) * | 2021-03-29 | 2021-07-02 | 上海酷量信息技术有限公司 | Advertisement recommendation method and device |
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