CN115866305A - Control method and system for closing television advertisement based on NFC (near field communication) paste-one paste - Google Patents
Control method and system for closing television advertisement based on NFC (near field communication) paste-one paste Download PDFInfo
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- CN115866305A CN115866305A CN202211481895.6A CN202211481895A CN115866305A CN 115866305 A CN115866305 A CN 115866305A CN 202211481895 A CN202211481895 A CN 202211481895A CN 115866305 A CN115866305 A CN 115866305A
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Abstract
The invention discloses a control method and a system for closing television advertisements based on NFC (near field communication) paste-to-paste, wherein the method comprises the following steps: when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area; the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label; and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction. When the user wants to close the advertisement played by the smart television, the user only needs to paste the smart phone and the display screen of the smart television in a close range, and pays close attention to the advertisement when the user approaches the smart television paste, so that the advertisement can be well spread to reach the spreading effect of the user, and the time for the user to watch the advertisement can be reduced.
Description
Technical Field
The invention relates to the technical field of intelligent equipment control, in particular to a control method and a system for closing television advertisements based on NFC (near field communication) paste-to-paste.
Background
NFC (Near Field Communication ) is an emerging technology, and devices (for example, mobile phones) using the NFC technology can exchange data when they are close to each other, and is integrated and evolved from a non-contact Radio Frequency Identification (RFID) technology and an interconnection and interworking technology, and by integrating functions of an induction card reader, an induction card and point-to-point Communication on a single chip, applications such as mobile payment, electronic ticketing, door access, mobile identity recognition, and anti-counterfeiting are implemented by using a mobile terminal.
The near field communication service combines the near field communication technology and the mobile communication technology, realizes multiple functions of electronic payment, identity authentication, ticketing, data exchange, anti-counterfeiting, advertisement and the like, and is a novel service in the field of mobile communication. The near field communication service enhances the functions of the mobile phone, so that the consumption behavior of the user gradually becomes electronization, and a novel user consumption and service mode is established.
At present, a new generation of smart mobile phone basically has all possessed NFC's communication function, and more smart televisions have all built-in NFC module or pasted the NFC label for smart television, paste one with smart mobile phone, some interdynamic between cell-phone and the TV can carry out, smart television's advertisement is more and more, no matter be the advertisement before start-up advertisement or video broadcast, all make the user relatively counter sense, the advertisement also can't reach due propaganda effect, the user lacks the means that directly skips advertisement broadcast, and current smart television's advertisement can't close the TV advertisement through smart mobile phone pastes one and pastes smart television.
Accordingly, the prior art is yet to be improved and developed.
Disclosure of Invention
The invention mainly aims to provide a control method and a control system for closing a television advertisement by pasting one paste based on NFC, and aims to solve the problems that in the prior art, the television advertisement cannot be closed by pasting one paste on a smart television through a smart phone and the playing effect of the existing advertisement is poor.
In order to achieve the above object, the present invention provides a control method for turning off a television advertisement based on NFC sticker, which includes the following steps:
when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area;
the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label;
and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction.
Optionally, the control method for closing the television advertisement based on NFC sticker-on-sticker includes that the preset close distance indicates that a distance between the smart phone and an NFC sensing area of the smart television is less than 10cm.
Optionally, the control method for turning off the television advertisement based on NFC pasting is that an NFC module is built in the NFC sensing area or an NFC tag is pasted on the NFC sensing area in advance in the smart television.
Optionally, the control method for turning off the television advertisement based on NFC pasting is that an NFC module is built in the smart phone in advance or an NFC tag is pasted on the smart phone.
Optionally, the control method for closing the television advertisement based on NFC sticker closing includes that when the smart television starts to play the advertisement, the smart phone is pasted to an NFC sensing area of the smart television within a preset close range, and specifically includes:
presetting a range value of the preset close distance;
when the smart television is started or before a user plays a video to be watched, the smart phone is close to the NFC induction area of the smart television within the range of less than 10cm when the smart television is playing an advertisement.
Optionally, the control method for closing a television advertisement based on NFC sticker includes that the smart phone reads a device ID of the smart television through a built-in NFC module or NFC tag, and specifically includes:
after the smart phone is close to the NFC induction area of the smart television within the range of less than 10cm, the smart phone reads the equipment ID of the smart television through a built-in NFC module or an NFC label;
and the smart phone establishes communication connection with the smart television through the equipment ID.
Optionally, the control method for closing a television advertisement based on NFC sticker includes sending an advertisement closing instruction to the device ID of the smart television by the smart phone, and controlling the smart television to close a currently played advertisement after receiving the advertisement closing instruction, where the method specifically includes:
after the smart phone establishes communication connection with the smart television through the device ID, the smart phone sends an advertisement closing instruction to the device ID of the smart television through wireless connection;
the smart television receives the advertisement closing instruction sent by the smart phone, closes the currently played advertisement according to the advertisement closing instruction, and completes starting operation or enters video playing required to be watched by a user.
In addition, to achieve the above object, the present invention further provides a control system for turning off a tv advertisement based on NFC sticker, wherein the control system for turning off a tv advertisement based on NFC sticker comprises: smart phones and smart televisions;
when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area; the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label; and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction.
According to the method, when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module or an NFC label is arranged in the NFC induction area; the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label; and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction. When the user wants to close the advertisement played by the smart television, the user only needs to paste the smart phone and the display screen of the smart television in a close range, the user pays close attention to the advertisement when approaching the smart television paste, the advertisement can be well transmitted to the user, and meanwhile the time for the user to watch the advertisement can be reduced.
Drawings
FIG. 1 is a flow chart of a control method for closing TV advertisement based on NFC post-post according to a preferred embodiment of the present invention;
fig. 2 is a schematic flow chart of the smart phone and the smart television interacting to complete advertisement closing in the preferred embodiment of the control method for closing television advertisement based on NFC sticker-on-sticker;
fig. 3 is a schematic diagram of a control system for closing tv advertisement based on NFC sticker according to a preferred embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer and clearer, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As shown in fig. 1, the control method for turning off a television advertisement based on NFC sticker-one-sticker according to the preferred embodiment of the present invention includes the following steps:
Specifically, the smart television is in advance in the NFC response area embeds there is the NFC module or posts the NFC label, the NFC module with the NFC label all possesses the NFC function to the NFC label is a simpler and convenient realization mode of NFC module, the setting of NFC response area is in a certain region of the display screen of smart television, and this regional user can seek very fast and find, but can not influence the broadcast effect of smart television. In addition, the smart phone is also pre-provided with an NFC module or an NFC label, so that the smart phone can be conveniently communicated with the smart television.
The preset close distance indicates that the distance between the smart phone and the NFC sensing area of the smart television is smaller than 10cm, because NFC has the characteristic of close-distance communication, after the preset close distance range value is preset, when the smart television is started or the smart television is playing an advertisement (for example, an advertisement in 15 seconds before the smart television is started, for example, an advertisement in 60 seconds before the smart television is played) before a video which needs to be watched is played by a user, the smart phone is close to the NFC sensing area of the smart television within the range smaller than 10cm.
And S20, the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label.
Specifically, after the smart phone is close to an NFC induction area of the smart television within a range of less than 10cm, the smart phone reads the device ID of the smart television through a built-in NFC module or an NFC label; the device ID uniquely identifies a device, the intelligent mobile phone is to communicate with a target device (such as an intelligent television), and most importantly, the ID of the device which is to be sent is found; and the smart phone establishes communication connection with the smart television through the device ID.
And S30, the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction.
Specifically, after the smart phone establishes a communication connection with the smart television through the device ID, the smart phone sends an advertisement closing instruction (i.e., an instruction to close an advertisement currently being played) to the device ID of the smart television through a wireless connection; the smart television receives the advertisement closing instruction sent by the smart phone, quickly closes the currently played advertisement according to the advertisement closing instruction, completes the starting operation or enters the video playing required to be watched by the user, namely plays the subsequent content.
Meanwhile, when a user holds the smart phone to be close to the smart television for pasting one paste, the advertisement is used for paying close attention to the advertisement being played, so that the advertisement can reach the spreading effect of the user well, the effect is better than that of the whole advertisement which is played completely, the user can watch the advertisement completely carelessly when the advertisement is played completely, and the largest pain point of the advertisement is that no person can watch the advertisement. One of the purposes of the invention is to enable a user to approach a screen of the smart television to see the advertisement being played, see the front part of the advertisement although the whole advertisement is not seen completely, and achieve the purposes of brand propaganda and reaching the user. For example, when X seconds is 5 seconds, the user turns off the advertisement, and the eyes of the user can stare at the screen within 5 seconds, because the user knows that the advertisement can be skipped after 5 seconds, the exposure rate is high for the advertiser, and the user can obtain all attention within 5 seconds; meanwhile, the user can be screened once, if the user indicates the rejection attitude of the user, the advertiser does not pay to sell the product to a person who is not interested in the product, if the user finishes watching the advertisement finally, the advertiser also indicates that the user is particularly interested in the product and is a potential user of the advertiser, and if the user clicks the advertisement link to jump, the advertiser indicates that the user is a target user.
Further, as shown in fig. 2, the whole process of the control method for closing tv advertisements based on NFC sticker is as follows:
step S101, start;
step S102, the intelligent television is started or an advertisement is played by the intelligent television before a video needing to be watched is played by a user;
s103, enabling a user to use the smart phone to approach an NFC induction area of the smart television within a range smaller than 10 cm;
step S104, after the smart phone is close to the NFC induction area of the smart television within the range of less than 10cm, the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label;
step S105, after the smart phone establishes communication connection with the smart television through the equipment ID, the smart phone sends an advertisement closing instruction to the equipment ID of the smart television through wireless connection;
step S106, the smart television receives the advertisement closing instruction sent by the smart phone, closes the currently played advertisement according to the advertisement closing instruction, and completes the starting operation or enters the video playing required to be watched by the user;
and step S107, ending.
According to the invention, by utilizing the special principle of NFC (the common distance between two devices is within 10 cm), in a scene of watching television (or outdoor large screen) at home, a user needs to leave a short distance and paste the smart phone and the display screen of the smart television one by one when closing the advertisement quickly, and the user pays close attention to the advertisement when approaching the smart television one by one, so that the advertisement can be well touched to reach the spreading effect of the user, the user can reduce the time for watching the advertisement, a certain interest is increased, and the advertisement owner and the user can benefit from the advertisement in two ways.
Further, as shown in fig. 3, based on the control method for turning off the tv advertisement based on the NFC sticker, the present invention also provides a control system for turning off the tv advertisement based on the NFC sticker, where the control system for turning off the tv advertisement based on the NFC sticker includes: a smart phone 10 and a smart tv 20; when the smart television 20 starts to play advertisements, the smart phone 10 is close to an NFC sensing area of the smart television 20 within a preset close range, and an NFC module is arranged in the NFC sensing area or an NFC tag is attached to the NFC sensing area; the smart phone 10 reads the device ID of the smart television 20 through a built-in NFC module or NFC tag; the smart phone 10 sends an advertisement closing instruction to the device ID of the smart television 20, and controls the smart television 20 to close the currently played advertisement after receiving the advertisement closing instruction.
In summary, the present invention provides a method and a system for controlling closing of a tv advertisement based on NFC, where the method includes: when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area; the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label; and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction. When the user wants to close the advertisement played by the smart television, the user only needs to paste the smart phone and the display screen of the smart television in a close range, the user pays close attention to the advertisement when approaching the smart television paste, the advertisement can be well transmitted to the user, and meanwhile the time for the user to watch the advertisement can be reduced.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrases "comprising a component of' 8230; \8230;" does not exclude the presence of additional like elements in the process, method, article, or terminal that comprises the element.
Of course, it will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by instructing relevant hardware (such as a processor, a controller, etc.) through a computer program, and the program can be stored in a computer readable storage medium, and when executed, the program can include the processes of the embodiments of the methods described above. The computer readable storage medium may be a memory, a magnetic disk, an optical disk, etc.
It is to be understood that the invention is not limited to the examples described above, but that modifications and variations may be effected thereto by those of ordinary skill in the art in light of the foregoing description, and that all such modifications and variations are intended to be within the scope of the invention as defined by the appended claims.
Claims (8)
1. A control method for closing a television advertisement based on NFC one-time paste is characterized in that the control method for closing the television advertisement based on NFC one-time paste comprises the following steps:
when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area;
the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label;
and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction.
2. The control method for closing the television advertisement based on NFC post-post closing according to claim 1, wherein the preset close distance represents that a distance between the smartphone and the NFC sensing area of the smart television is less than 10cm.
3. The method for controlling closing of television advertisements based on NFC sticker is characterized in that an NFC module is built in the NFC sensing area or an NFC tag is attached to the smart television in advance.
4. The control method for closing the television advertisement based on NFC one-to-one pasting according to claim 1, wherein an NFC module is pre-built in the smart phone or an NFC tag is pasted on the smart phone.
5. The method for controlling closing of the television advertisement based on NFC sticker-to-sticker according to claim 2, wherein when the smart television starts playing the advertisement, the smart phone is pasted to the NFC sensing area of the smart television within a preset close range, specifically comprising:
presetting the range value of the preset close distance;
when the smart television is started or before a user plays a video to be watched, the smart phone is close to the NFC induction area of the smart television within the range of less than 10cm when the smart television is playing an advertisement.
6. The method for controlling closing of television advertisements based on NFC sticker according to claim 5, wherein the smart phone reads the device ID of the smart television through a built-in NFC module or NFC tag, and specifically includes:
after the smart phone is close to the NFC induction area of the smart television within the range of less than 10cm, the smart phone reads the equipment ID of the smart television through a built-in NFC module or an NFC label;
and the smart phone establishes communication connection with the smart television through the device ID.
7. The method for controlling closing of television advertisements on basis of NFC sticker according to claim 6, wherein the smart phone sends an advertisement closing instruction to the device ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction, specifically comprising:
after the smart phone establishes communication connection with the smart television through the device ID, the smart phone sends an advertisement closing instruction to the device ID of the smart television through wireless connection;
the smart television receives the advertisement closing instruction sent by the smart phone, closes the currently played advertisement according to the advertisement closing instruction, and completes starting operation or enters video playing required to be watched by a user.
8. A control system for closing television advertisements based on NFC one-time paste is characterized in that the control system for closing television advertisements based on NFC one-time paste comprises: smart phones and smart televisions;
when the smart television starts to play advertisements, the smart phone is close to an NFC induction area of the smart television within a preset close range, and an NFC module is arranged in the NFC induction area or an NFC label is attached to the NFC induction area; the smart phone reads the equipment ID of the smart television through a built-in NFC module or a built-in NFC label; and the smart phone sends an advertisement closing instruction to the equipment ID of the smart television, and controls the smart television to close the currently played advertisement after receiving the advertisement closing instruction.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211481895.6A CN115866305A (en) | 2022-11-24 | 2022-11-24 | Control method and system for closing television advertisement based on NFC (near field communication) paste-one paste |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202211481895.6A CN115866305A (en) | 2022-11-24 | 2022-11-24 | Control method and system for closing television advertisement based on NFC (near field communication) paste-one paste |
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| CN115866305A true CN115866305A (en) | 2023-03-28 |
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| CN202211481895.6A Pending CN115866305A (en) | 2022-11-24 | 2022-11-24 | Control method and system for closing television advertisement based on NFC (near field communication) paste-one paste |
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| CN (1) | CN115866305A (en) |
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