CN115756703A - Content display method and device, electronic equipment and storage medium - Google Patents

Abstract

The application provides a content display method, a content display device, an electronic device and a storage medium, which comprise the following contents: constructing an interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type includes information type, the second type includes prompt type; and managing the display contents of the first information card and the second information card by adopting a specified rule, wherein the specified rule is determined according to at least one of time, date, information heat and user attributes. According to the embodiment of the application, on the basis of ensuring that the information type is displayed as a core, multiple types can be expanded on the second information card according to the characteristics of different content services, and rich and diverse combined operation capacity is realized.

Description

Content display method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of information processing technologies, and in particular, to a method and an apparatus for content presentation, an electronic device, and a storage medium.

Background

With the rapid development of the information industry, the amount of information and the type of information are expanding and increasing. The corresponding information flow channel content release scene also pursues the exposure efficiency and flow distribution of information. How to improve the exposure efficiency of the core content of the apical area is always the place of the pain point of the industry.

Disclosure of Invention

The embodiment of the application provides a content display method and device, electronic equipment and a storage medium, so that multiple types of information can be displayed in an expanded mode by arranging a plurality of information cards for displaying different types of information in a limited area, and the exposure efficiency of consultation is improved.

In a first aspect, an embodiment of the present application provides a content presentation method, where the method may include:

constructing an interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type includes information type, the second type includes prompt type;

and managing the display contents of the first information card and the second information card by adopting a specified rule, wherein the specified rule is determined according to at least one of time, date, information heat and user attributes.

In a second aspect, an embodiment of the present application provides a content presentation method, where the method may include:

acquiring a pre-constructed interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type includes information type, the second type includes prompt type;

and displaying the interactive window in the top setting area.

In a third aspect, an embodiment of the present application provides an apparatus for content presentation, where the apparatus may include:

the interactive window construction module is used for constructing an interactive window, and the interactive window comprises a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type comprises an information type, and the second type comprises a prompt type;

and the display content management module is used for managing the display content of the first information card and/or the second information card by adopting a specified rule, and the specified rule is determined according to at least one of time, date, information heat and user attributes.

In a fourth aspect, an embodiment of the present application provides an apparatus for content presentation, where the apparatus may include:

the interactive window acquisition module is used for acquiring a pre-constructed interactive window, and the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type includes information type, the second type includes prompt type;

and the interactive window display module is used for displaying the interactive window in the top setting area.

In a fifth aspect, an embodiment of the present application provides a content presentation system, where the system may include:

a back-end consultation platform for executing the content display method related to the first aspect;

a client configured to execute the method for content presentation according to the second aspect.

In a sixth aspect, an embodiment of the present application provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory, where the processor implements the method described in any one of the above when executing the computer program.

In a seventh aspect, this application provides a computer-readable storage medium, in which a computer program is stored, and when executed by a processor, the computer program implements the method of any one of the above.

Compared with the prior art, the method has the following advantages:

according to the embodiment of the application, the mode that the first information card and the second information card exist at the same time is adopted, and the first information card and the second information card are respectively used for displaying different types of contents, so that the displayed contents are enriched and expanded. On the basis of ensuring that the information type is the core display, multiple types can be expanded on the second information card according to the characteristics of different content services, and rich and diverse combined operation capabilities are realized.

The foregoing description is only an overview of the technical solutions of the present application, and the following detailed description of the present application is given to enable the technical means of the present application to be more clearly understood and to enable the above and other objects, features, and advantages of the present application to be more clearly understood.

Drawings

In the drawings, like reference numerals refer to the same or similar parts or elements throughout the several views unless otherwise specified. The figures are not necessarily to scale. It is appreciated that these drawings depict only some embodiments in accordance with the application and are not to be considered limiting of its scope.

Fig. 1 is a schematic view of a scene of a content presentation method provided in the present application;

FIG. 2 is a flow chart of a method of content presentation according to an embodiment of the present application;

FIG. 3 is a flow chart of a method of content presentation of another embodiment of the present application;

FIG. 4 is a diagram illustrating an effect of content display according to an embodiment of the present application;

FIG. 5 is a block diagram of a device for content presentation according to an embodiment of the present application;

FIG. 6 is a block diagram of the structure of a device shown in the contents of another embodiment of the present application;

FIG. 7 is a system for content presentation according to an embodiment of the present application; and

FIG. 8 is a block diagram of an electronic device used to implement embodiments of the present application.

Detailed Description

In the following, only certain exemplary embodiments are briefly described. As those skilled in the art will recognize, the described embodiments may be modified in various different ways, without departing from the spirit or scope of the present application. Accordingly, the drawings and description are to be regarded as illustrative in nature, and not as restrictive.

In order to facilitate understanding of the technical solutions of the embodiments of the present application, the following description is made of related art of the embodiments of the present application. The following related technologies may be arbitrarily combined with the technical solutions of the embodiments of the present application as alternatives, which all belong to the scope of protection of the embodiments of the present application.

Fig. 1 is a schematic diagram of an exemplary application scenario for implementing the method of the embodiment of the present application. The information platform as the back end can construct an interactive window for front-end display. Two information cards can be included in the interactive window, wherein one information card can be used for displaying content information of an information type. The content information of the information type may be news-based content, for example, content information such as social news and civil news may be included. Another information card may be used to display reminder-type functional information, which may be, for example, greeting displays, reminder of current time, reminder of solar terms, reminder of holidays, reminder of activities, and the like. Wherein the greeting class shown in fig. 1 may be displayed corresponding to a greeting. The countdown class may correspond to a reminder for holidays. The topic class and the activity class may correspond to a prompt activity. The topic classes may be discussions, votes, etc. of different content. The activity class may be a shopping node activity, a rebate activity, a social activity, or the like, which may enable traffic distribution. The information platform can select materials matched with different users according to the acquisition requests of the users. And two information cards are generated by using the materials, and finally, a complete interactive window can be obtained. And the interactive window transmits the interactive window to the user terminal according to the acquisition request.

The user terminal may generate the acquisition request according to an instruction of the user to open the application program. After receiving the interactive window in response to the acquisition request, the interactive window may be presented in a top-down area of the application. Therefore, the display of the content information and the function information can be integrated in a large area such as the existing single card. On the basis of ensuring that the content information of the information type is a core display area, the method conforms to the characteristics of different content services, expands the functional information of various prompt types and realizes rich and diverse combined operation capacity.

An embodiment of the present application provides a method for content presentation, and as shown in fig. 2, a flowchart of the method for content presentation according to an embodiment of the present application may include, corresponding to a first embodiment:

step S201: constructing an interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type includes an information type and the second type includes a hint type.

The execution subject of the present embodiment may be a server or a cloud serving as an information platform. Two information cards can be included in the interactive window, wherein one information card can be used for displaying content information of an information type. The content information of the information type may be news information-based content, for example. For example, content information such as social news, civil news, and the like may be included. Another information card may be used to display reminder type functional information. For example, it may be to prompt the current time, prompt the solar terms, prompt holidays, prompt activities, and the like. The activities may be shopping mall activities, rebate activities, social activities, etc. that may enable traffic distribution. By way of example, the social activity may be a question and answer type activity, a voting type activity, a discussion type activity, and the like.

The construction mode of the interactive window can comprise material selection, display adaptation of selected materials and the like. The selection of the material can be summarized as selection of a background image, selection of a title of the content to be displayed and determination of a link of the content to be displayed. The display adaptation of the selected material may be summarized as an adjustment of the size of the background image to fit the information card. The size, position, color, and the like of the content title are adjusted to fit the background image. And adjusting the acquired Gregorian calendar time into the lunar calendar time. And adjusting the acquired Greenwich mean time to the time of a certain time zone, and the like.

Step S202: and managing the display contents of the first information card and the second information card by adopting a specified rule, wherein the specified rule is determined according to at least one of time, date, information popularity and user attributes.

The display content displayed by the first information card and the display content displayed by the second information card are not invariable but dynamically changed. The basis of the change may specify a rule.

Taking the content of the first information card, which is mainly news information, as an example, when news update occurs, the popularity of a certain piece of news exceeds the corresponding popularity threshold, and the like, it can be considered that the specified rule is satisfied. Therefore, the news information displayed by the first information card can be switched. The popularity of the news may be determined by at least one of reading times, forwarding times, review times, and approval times of the news.

Function information of the type of prompt in the second information card is taken as an example. The rule specified in terms of time may include: the case of "good morning" can be indicated from 6 o 'clock to 11 o' clock, and the case of "good afternoon" can be indicated from 11 o 'clock to 13 o' clock. The date-specified rules may include: XX days apart from the sunset, XX days apart from the world cup, the spring of this day, etc. Taking the association relationship between the information and the user as an example, the corresponding prompt information can be displayed according to the condition of the user. For example, for a non-registered user, a first type of reminder information may be displayed. Illustratively, the first type of prompt message may be "pick up new user's gift bag" or the like. For registered users, a second type of reminder information may be displayed. Illustratively, the second type of prompt information may be "click to get registered user exclusive offers" or the like.

Due to the limited display area of the top area of the application program, the related art generally uses a single card to display the content, or uses a combined card to display the content. When the combined card is used for displaying, the display content of the card in the top area is switched only when a left-sliding or right-sliding instruction is received. This is contrary to the conventional way of reading by sliding up and down. The mode that first information card and second information card exist simultaneously is adopted to this application embodiment, because first information card and second information card are used for showing different grade type content respectively, compare in the form of the single card of correlation technique and carry out content display, show that the kind of content can be abundanter. In addition, the information of different types can be displayed simultaneously without sliding left and right of the user, better reading experience is provided for the user, and finally, the second information card can display the information of the prompt type, so that on the basis of ensuring that the information type is displayed as a core, various prompt types can be expanded on the second information card according to the characteristics of different content services, and abundant and diversified combined operation capacity is realized.

In a possible implementation, the constructing of the interactive window in step S201 may include:

step S2011: in response to an acquisition request of a user terminal, background images of a first information card and a second information card are determined, and the background images are static images, dynamic images, local images or images acquired through website links.

The acquisition request of the user terminal may be periodically sent by the user terminal, or may be generated after the user clicks the application. In the case where an acquisition request is received, a background image may be determined first. For example, the background image may be an image selected by the user from an album. Thus, the background image may correspond to the local image. Or the background image may be a background image determined from the collection of items. Thus, the background image may correspond to an image obtained through a web site link. In another aspect, the background image may be one of a still image or a moving image, and thus may correspond to different display effects.

Step S2012: and determining target materials matched with the acquisition request from the content material set, wherein the target materials comprise materials of the first type of information and materials of the second type of information.

The target material matching the acquisition request may include a first type of informational material and a second type of informational material. The material includes at least a title of the material and a content link of the material. The content material set can be obtained by regularly obtaining the designated website links, and the content in the content material set can be dynamically updated.

Step S2013: and constructing an interactive window by using the background image and the target material.

After the background image and the target material are determined, the background image can be used as the background of the interactive window. For example, the background image may be used as a common background for the first information card and the second information card, thereby improving the integrity of the first information card and the second information card. And secondly, associating the material of the first type of information with the first information card, and associating the material of the second type of information with the second information card.

In a possible embodiment, the determining the background images of the first information card and the second information card in step S2011 may include:

step S20111: and cutting the background image into a first sub-image and a second sub-image, wherein the size of the first sub-image is matched with that of the first information card, and the size of the second sub-image is matched with that of the second information card.

The related information of the first information card and the second information card can be obtained by the acquisition request of the user terminal. The related information may include a model of the user terminal, an area of an application program set-top area, and the like. Based on the relevant information, the size of the first information card and the second information card may be determined. Generally speaking, the height of the first information card is the same as that of the second information card, and the width of the first information card is N times of that of the second information card. Illustratively, N may be 2, 3.5, 4, etc.

And cutting the background image based on the sizes of the first information card and the second information card. So that the size of the first sub-image obtained by cutting is matched with the size of the first information card, and the size of the second sub-image obtained by cutting is matched with the size of the second information card.

Step S20112: and taking the first sub-image as a background image of the first information card, and taking the second sub-image as a background image of the second information card.

And after the background image is cut, taking the first sub-image as the background image of the first information card, and taking the second sub-image as the background image of the second information card. On the one hand, the background image of the whole interactive window is still uniform. On the other hand, the first information card and the second information card respectively have background images, so that a better display effect can be achieved when the client side displays the background images.

In a possible implementation manner, the constructing the interactive window by using the background image and the target material in step S2013 may include:

step S20131: based on the color of the background image, the title of the material of the first type of information is matched with the title display area of the first information card, and the title of the material of the second type of information is matched with the title display area of the second information card.

By means of image recognition techniques, the color of the background image can be determined. For example, a red, green, blue (RGB) color value of each pixel point may be counted, and a color value with the largest occurrence number is used as a color of the background image. Or, the background image may be divided into a plurality of regions, the color values of the pixels in each region are respectively counted, and the color value with the largest occurrence number is used as the color value of the region.

According to the position of the title display area, the number of title words of the material and the like, the size and the position of each word in the title can be determined. The color of each word may be adjusted based on the color of the background image at the corresponding location. In general, the title may be a white word, and in the case where a white area exists in the background image, the white word at the corresponding position may be changed to a word of another color.

Step S20132: and associating the content link of the material of the first type of information with the title of the first type of information, and associating the content link of the material of the second type of information with the title of the second type of information.

In the title display area, only the title of the material may be displayed. Through the content link, the whole text content can be obtained. Based on this, the content links of the material of the first type of information may be associated with the title of the first type of information, and the content links of the material of the second type of information may be associated with the title of the second type of information.

In a possible implementation manner, the managing, by using a specified rule, the display contents of the first information card and the second information card in step S202 may include:

step S2021: and determining a switching node for displaying the content by using the specified rule.

The specified rule may be determined according to at least one of time, date, degree of hotness of information, user attribute.

Taking time as an example, different periods of time may be preset. For example, 0 to 6 points earlier is the first period, 6 points is 11 points is the second period, 11 points to 14 points is the third period, 14 points to 18 points is the fourth period, and 18 points to 0 points is the fifth period. The time when the adjacent time interval is switched can be regarded as a switching node for displaying the content.

Taking the date as an example, a specified holiday, a solar term, a memorial day, or an opening date of a specified event, or the like may be acquired in advance. When the date is reached or is about to be reached, the switching node can be used for showing the content. For example, taking the new year's day as an example, the zero point of 1 month and 1 day may be used as a switching node for showing the content. For example, taking a wedding anniversary as an example, the date may be reached immediately after the 10 th day counted down from the wedding anniversary, and thus the zero point of the 10 th day counted down from the wedding anniversary may be used as the switching node of the exhibition content.

Taking the heat of the information as an example, the heat of different types of information can be acquired. The popularity may be determined based on at least one of a number of clicks, a number of forwards, a number of comments, and a number of praises. When the heat degree of certain information reaches the corresponding information heat degree threshold value, the information can be determined to be hot spot information, and therefore the information can be used as a switching node for displaying content.

Taking the user attribute as an example, the attribute of the user may be determined according to various factors such as whether the user is registered, whether the user belongs to a paid user, the online duration of the user, and the like. When the attribute of the user changes, the user can be used as a switching node for showing the content.

Step S2022: and switching the display content of the first information card or the second information card based on the switching node.

The switching of the first information card will be described as an example. For example, a specified number of information with the heat degree exceeding the corresponding threshold value can be selected to form an information queue as the information type information to be displayed on the first information card. The switching node may be a time, for example, the information in the information queue may be used as the display content for switching at certain time intervals.

The switching of the second information card will be described as an example. The prompt type information may include greeting prompt, countdown prompt, topic prompt, activity prompt, and the like.

The greeting prompt may be "good morning", "good noon", "monday refuel", "happy new year", "mother day", etc. The greeting prompt can use the change of time as a switching node to switch the display content of the second information card. The emotional greeting time-sharing operation and emotional operation creating capability are realized by combining the content information and the capability of the greeting function sub-card. Different greetings are displayed according to time, thereby embodying the human care and creating the image of the parent-people media.

The countdown class prompt may be "XX minutes by XX days of wedding anniversary," "XX days of XX opening of a day," and so on. The countdown prompt may use a change in time and/or date as a switching node to switch the display content of the second information card.

The topic class cue can be a discussion and reply to the current hot topic, etc. Wherein the current hot topic may be the same or similar topic as the content displayed in the first information card. Illustratively, the first type of information displayed in the first information card is entitled "start teacher qualification exam entry in city, multiprovince". Based on this, the identification result may be obtained based on identifying the title of the first type of information, so as to generate or determine the topic class hint corresponding to the identification result in the content material set. For example, the generated topic class prompt may be "what the teacher qualifies as", "to chat about those that are you qualifying as a teacher", and so on. Thereby, the second information card can be associated with the first information card. The topic class presentation may be switched according to the degree of popularity of the topic or the degree of association between the topic and the user. For example, the user may fill in relevant content such as gender, age, hobbies or occupation when registering. The determination of the degree of association of the topic with the user may include analyzing the users participating in the topic discussion to determine a main user group. If the current user belongs to the main user group, the association degree with the current user can be considered to be higher. The determination of the current user belonging to the main user group may be based on whether the current user has the same age, sex, hobby, or practice as the portrait of the user group. Under the topic scene of topic prompting, the exposure efficiency of the core content of the top area can be improved, and the adjustment of flow distribution is realized.

The activity-type cues may include shopping festivals, rebates, lotteries, etc. The activity class prompt may switch with whether an activity starts, a level change of the user, and the like. For example, when a user is converted from a non-registered user to a registered user, it may be considered that a switching node is reached, thereby presenting the rights class content corresponding to the user's level. Under the theme scene of activity class suggestion, the accessible is built the activity content, and the right interest is configured to the second information card simultaneously, realizes with the show of single card size, has fused the show of content and right interest, promotes content efficiency and commercial profit.

In one possible implementation, the method may further include: and responding to the acquisition request of the user terminal, and issuing the interactive window to the user terminal.

And under the condition of receiving an acquisition request of the user terminal, issuing an interactive window constructed by the target material matched with the user corresponding to the user terminal.

An embodiment of the present application provides a method for content presentation, and as shown in fig. 3, a flowchart of the method for content presentation according to the embodiment of the present application may include, corresponding to a second embodiment:

step S301: acquiring a pre-constructed interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type includes an information type and the second type includes a hint type.

The execution subject of the present embodiment may be a terminal device on the user side. The terminal equipment can send an acquisition request to the information platform. The acquisition request can be generated periodically and sent to the information platform, or can be generated by a user clicking an application program and sent to the information platform. The periodic generation may be every 1 hour, or every 2 hours, etc. The interactive window obtained through the regularly generated acquisition request can be cached, so that the interactive window can be rapidly displayed when a user clicks an application program.

The interactive window may be a window that is exposed in the application program's top-most area. Two information cards can be included in the interactive window, wherein one information card can be used for displaying content information of an information type. The content information of the information type may be news-based content, for example, the content information may include social news, civil news, and the like. Another information card may be used to display prompt type function information, which may be, for example, prompting the current time, prompting the solar term, prompting holidays, prompting activities, and the like. The activities may be shopping segment activities, rebate activities, social activities, etc. that may enable traffic distribution. In particular, the social activity may be a question and answer type activity, a voting type activity, a discussion type activity, and the like.

Step S302: and displaying the interactive window in the top setting area.

After the interactive window is obtained, the interactive window may be displayed in a set-top area of the application. Because the display area of the top area of the application program is limited, the content is usually displayed in the form of a single card or in the form of a combined card. When the combined card is used for displaying, the cards in the top area are switched only when a left-sliding or right-sliding instruction is received. This is contrary to the conventional way of reading by sliding up and down. The embodiment of the application adopts a mode that the first information card and the second information card exist simultaneously, and the first information card and the second information card are respectively used for displaying different types of contents, so that the displayed contents are enriched. On the basis of ensuring that the information type is core display, multiple types can be expanded on the second information card according to the characteristics of different content services, and rich and diverse combined operation capabilities are realized.

In one possible implementation, the method may further include:

step S303: responding to a reading instruction of the interactive window, and determining a display object; the display object comprises a first information card or a second information card.

The reading instruction can be an instruction given by the user through actions, voice and the like. Taking the action as an example, the action may include a touch action of the user, an empty action, and the like. By means of the action recognition technology, the first information card can be determined to be a display object, or the second information card can be determined to be the display object. Taking voice as an example, voice instructions of the user may be included. By using the voice recognition technology, the first information card can be determined as the display object, or the second information card can be determined as the display object.

Step S304: and displaying the content of the display object by using the link of the display object.

Take the first information card as the display object as an example. The link of the display object can be directly jumped to, so that the content of the information type information in the first information card is displayed. Alternatively, the content of the information type information in the first information card can be downloaded by using the link of the display object, so that the content of the display object can be locally displayed.

Take the second information card as the display object as an example. The content displayed in the second information card is mainly prompt type information, which may include user-defined content or content acquired by network link. For example, for the user-defined content, the content previously edited by the user may be acquired through the link and displayed. In addition, as for the contents such as date, event, or topic, the contents can be acquired by the network link and displayed.

As shown in fig. 4, in a possible implementation, in the case that the number of the first type of information is multiple, the method may further include:

and responding to a switching instruction of the display content of the first information card, transversely sliding and hiding the title of the ith first type of information, and transversely sliding and displaying the title of the (i + 1) th first type of information in the same way, wherein i is a positive integer.

When the operation platform constructs the interactive window, there may be a plurality of pieces of information of the first type in the first information card. Generally, the title display area of the first information card is used for displaying the title of the information. Based on the information, the titles of the plurality of first types of information can be displayed in the title display area of the first information card in a switching mode. For example, the switching may be based on a switching instruction. The switching command may be issued automatically at fixed intervals, or may be obtained by recognizing a command issued by a user through actions, voice, or the like. In case of receiving a switching instruction, the title of the ith first type of information being presented in the title presentation area may be slid laterally and hidden. Along with the title of the first type of information being slid laterally, the title of the i +1 th first type of information may be slid laterally in the same manner and displayed. As shown in fig. 4, the large card in fig. 4 may correspond to the interactive window. The daughter card A is used as a content area and corresponds to the first information card. The daughter card B is used as a functional area and corresponds to the second information card. The case where there are a plurality of first types of information in the first information card may be that a plurality of first types of information are received. The number of the daughter cards is 3 in fig. 4, and corresponds to the daughter card A1, the daughter card A2, and the daughter card a. The contents displayed by the 3 sub-cards are different from each other. Based on this, a multi-level structure combination card can be composed. That is, the large card (interactive window) is a first-level structure, and the large card can be used as a bottom layer for displaying a background image. The daughter card A is used as a content area, the daughter card B is used as a functional area, and the daughter card A and the daughter card B are used as second-level structures in parallel. The information type information can be displayed in the daughter card A, and the prompt type information can be displayed in the daughter card B. The daughter card A1, the daughter card A2, and the daughter card A3 may be used as a third stage structure for displaying different information types.

Corresponding to the application scenario and the method of the method provided by the embodiment of the application, the embodiment of the application further provides a content display device. Fig. 5 is a block diagram illustrating a content presentation apparatus according to an embodiment of the present application, and the content presentation apparatus may include:

an interactive window constructing module 501, configured to construct an interactive window, where the interactive window includes a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type includes information type, the second type includes prompt type;

the display content management module 502 is configured to manage the display content of the first information card and/or the second information card by using a specified rule, where the specified rule is determined according to at least one of time, date, information popularity, and user attribute.

In a possible implementation, the interactive window building module 501 may include:

the background image determining submodule is used for responding to an acquisition request of a user terminal and determining background images of a first information card and a second information card, wherein the background images are static images, dynamic images, local images or images acquired through website address links;

the target material determining submodule is used for determining target materials matched with the obtaining request from the content material set, and the target materials comprise materials of the first type of information and materials of the second type of information;

and the interactive window construction execution submodule is used for constructing an interactive window by utilizing the background image and the target material.

In one possible implementation, the background image determination sub-module may include:

the image segmentation unit is used for cutting the background image into a first subimage and a second subimage, the size of the first subimage is matched with that of the first information card, and the size of the second subimage is matched with that of the second information card;

and the image matching unit is used for taking the first sub-image as a background image of the first information card and taking the second sub-image as a background image of the second information card.

In a possible implementation manner, the interactive window building execution submodule may include:

the title adapting unit is used for adapting the title of the material of the first type of information with the title display area of the first information card and adapting the title of the material of the second type of information with the title display area of the second information card based on the color of the background image;

and the content link association unit is used for associating the content link of the material of the first type of information with the title of the first type of information and associating the content link of the material of the second type of information with the title of the second type of information.

In one possible implementation, the presentation content management module 502 may include:

the switching node determining submodule is used for determining a switching node for displaying the content by using an appointed rule;

and the switching submodule is used for switching the display content of the first information card or the second information card based on the switching node.

In a possible implementation manner, the system further includes a data sending module, where the data sending module is specifically configured to: and responding to the acquisition request of the user terminal, and issuing the interactive window to the user terminal.

Corresponding to the application scenario and the method of the method provided by the embodiment of the application, the embodiment of the application further provides a content display device. Fig. 6 is a block diagram of a content display apparatus according to an embodiment of the present application, which corresponds to a fourth embodiment, and includes:

an interactive window obtaining module 601, configured to obtain a pre-constructed interactive window, where the interactive window includes a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type includes information type, the second type includes prompt type;

and an interactive window displaying module 602, configured to display an interactive window in the top setting area.

In a possible implementation, the content display module may further include:

the display object determining submodule is used for responding to a reading instruction of the interactive window and determining a display object; the display object comprises a first information card or a second information card;

and the content display submodule is used for displaying the content of the display object by utilizing the link of the display object.

In a possible implementation manner, in a case that the number of the first type of information is multiple, the method may further include a switching module, where the switching module is specifically configured to: and in response to a switching instruction for the display content of the first information card, transversely sliding and hiding the title of the ith first type of information, and transversely sliding and displaying the title of the (i + 1) th first type of information in the same way, wherein i is a positive integer.

The functions of the modules in the apparatuses in the embodiment of the present application may refer to the corresponding descriptions in the above method, and have corresponding beneficial effects, which are not described herein again.

Corresponding to the application scenario and the method of the method provided by the embodiment of the application, the embodiment of the application further provides a system for displaying content. Fig. 7 is a block diagram illustrating a content presentation system according to an embodiment of the present application, which may include:

and the back-end consultation platform is used for executing the steps corresponding to the first embodiment.

And the client is used for executing the steps corresponding to the second embodiment.

FIG. 8 is a block diagram of an electronic device used to implement embodiments of the present application. As shown in fig. 8, the electronic apparatus includes: a memory 810 and a processor 820, the memory 810 having stored therein computer programs operable on the processor 820. The processor 820, when executing the computer program, implements the methods in the embodiments described above. The number of the memory 810 and the processor 820 may be one or more.

The electronic device further includes:

and the communication interface 830 is configured to communicate with an external device to perform data interactive transmission.

If the memory 810, the processor 820 and the communication interface 830 are implemented independently, the memory 810, the processor 820 and the communication interface 830 may be connected to each other through a bus and perform communication with each other. The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 6, but that does not indicate only one bus or one type of bus.

Optionally, in an implementation, if the memory 810, the processor 820 and the communication interface 830 are integrated on a chip, the memory 810, the processor 820 and the communication interface 830 may complete communication with each other through an internal interface.

Embodiments of the present application provide a computer-readable storage medium, which stores a computer program, and when the program is executed by a processor, the computer program implements the method provided in the embodiments of the present application.

The embodiment of the present application further provides a chip, where the chip includes a processor, and is configured to call and run an instruction stored in a memory from the memory, so that a communication device in which the chip is installed executes the method provided in the embodiment of the present application.

An embodiment of the present application further provides a chip, including: the system comprises an input interface, an output interface, a processor and a memory, wherein the input interface, the output interface, the processor and the memory are connected through an internal connection path, the processor is used for executing codes in the memory, and when the codes are executed, the processor is used for executing the method provided by the embodiment of the application.

It should be understood that the Processor may be a Central Processing Unit (CPU), other general purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic, discrete hardware components, etc. A general purpose processor may be a microprocessor or any conventional processor or the like. It is noted that the processor may be a processor supporting an Advanced reduced instruction set machine (ARM) architecture.

Further, optionally, the memory may include a read-only memory and a random access memory. The memory may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile Memory may include a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile Memory can include Random Access Memory (RAM), which acts as external cache Memory. By way of example, and not limitation, many forms of RAM may be used. For example, static Random Access Memory (Static RAM, SRAM), dynamic Random Access Memory (DRAM), synchronous Dynamic Random Access Memory (SDRAM), double Data Rate Synchronous Dynamic Random Access Memory (DDR SDRAM), enhanced SDRAM (ESDRAM), SLDRAM (SLDRAM), and Direct Rambus RAM (DR RAM).

In the above embodiments, all or part of the implementation may be realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the present application are all or partially generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer-readable storage medium or transmitted from one computer-readable storage medium to another computer-readable storage medium.

In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Moreover, various embodiments or examples and features of various embodiments or examples described in this specification can be combined and combined by one skilled in the art without being mutually inconsistent.

Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or to implicitly indicate the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Any process or method described in a flow diagram or otherwise herein may be understood as representing a module, segment, or portion of code, which includes one or more executable instructions for implementing specific logical functions or steps of the process. And the scope of the preferred embodiments of the present application includes other implementations in which functions may be performed out of the order shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved.

The logic and/or steps described in the flowcharts or otherwise described herein, such as an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions.

It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, various steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system. All or part of the steps of the method of the above embodiments may be implemented by hardware that is configured to be instructed to perform the relevant steps by a program, which may be stored in a computer-readable storage medium, and which, when executed, includes one or a combination of the steps of the method embodiments.

In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The above-described integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer-readable storage medium. The storage medium may be a read-only memory, a magnetic or optical disk, or the like.

The above description is only an exemplary embodiment of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily think of various changes or substitutions within the technical scope of the present application, and these should be covered within the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (14)

1. A method of content presentation, comprising:

constructing an interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type comprises an information type, and the second type comprises a prompt type;

and managing the display content of the first information card and/or the second information card by adopting a specified rule, wherein the specified rule is determined according to at least one of time, date, information popularity and user attributes.

2. The method of claim 1, wherein the constructing an interactive window comprises:

responding to an acquisition request of a user terminal, and determining background images of the first information card and the second information card, wherein the background images are static images, dynamic images, local images or images acquired through website address links;

determining target materials matched with the acquisition request from a content material set, wherein the target materials comprise the materials of the first type of information and the materials of the second type of information;

and constructing the interactive window by using the background image and the target material.

3. The method of claim 2, wherein said determining a background image of said first information card and said second information card comprises:

cutting the background image into a first sub-image and a second sub-image, wherein the size of the first sub-image is matched with that of the first information card, and the size of the second sub-image is matched with that of the second information card;

and taking the first sub-image as a background image of the first information card, and taking the second sub-image as a background image of the second information card.

4. The method of claim 2, wherein the constructing the interactive window using the background image and the target material comprises:

based on the color of the background image, adapting the title of the material of the first type of information to the title display area of the first information card, and adapting the title of the material of the second type of information to the title display area of the second information card;

and associating the content link of the material of the first type of information with the title of the first type of information, and associating the content link of the material of the second type of information with the title of the second type of information.

5. The method according to claim 1, wherein the managing the display content of the first information card and the second information card by using the specified rule comprises:

determining a switching node for displaying the content by using the specified rule;

and switching the display content of the first information card or the second information card based on the switching node.

6. The method of claim 1, further comprising:

and responding to an acquisition request of the user terminal, and issuing the interactive window to the user terminal.

7. A method of content presentation, comprising:

acquiring a pre-constructed interactive window, wherein the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type comprises an information type, and the second type comprises a prompt type;

and displaying the interactive window in a top setting area.

8. The method of claim 7, further comprising:

in response to a reading instruction of the interactive window, determining a display object; the display object comprises a first information card or a second information card;

and displaying the content of the display object by using the link of the display object.

9. The method according to claim 7, wherein in case that the number of the first type of information is plural, further comprising:

and responding to a switching instruction of the display content of the first information card, transversely sliding and hiding the title of the ith first type of information, and transversely sliding and displaying the title of the (i + 1) th first type of information in the same way, wherein i is a positive integer.

10. An apparatus for content presentation, comprising:

the interactive window construction module is used for constructing an interactive window, and the interactive window comprises a first information card and a second information card; the first information card is used for displaying information of a first type, and the second information card is used for displaying information of a second type; the first type comprises an information type, and the second type comprises a prompt type;

and the display content management module is used for managing the display content of the first information card and/or the second information card by adopting a specified rule, wherein the specified rule is determined according to at least one of time, date, information heat and user attributes.

11. An apparatus for content presentation, comprising:

the interactive window acquisition module is used for acquiring a pre-constructed interactive window, and the interactive window comprises a first information card and a second information card; the first information card is used for displaying first type information, and the second information card is used for displaying second type information; the first type comprises an information type, and the second type comprises a prompt type;

and the interactive window display module is used for displaying the interactive window in the top area.

12. A system for content presentation, comprising:

a back-end advisory platform for performing the method of any of claims 1 to 6;

a client for performing the method of any one of claims 7 to 9.

13. An electronic device comprising a memory, a processor and a computer program stored on the memory, the processor implementing the method of any one of claims 1 to 9 when executing the computer program.

14. A computer-readable storage medium, having stored therein a computer program which, when executed by a processor, implements the method of any one of claims 1 to 9.

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