CN115119022A - Control method for skipping video advertisements and display device - Google Patents

Control method for skipping video advertisements and display device Download PDF

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Publication number
CN115119022A
CN115119022A CN202110290397.2A CN202110290397A CN115119022A CN 115119022 A CN115119022 A CN 115119022A CN 202110290397 A CN202110290397 A CN 202110290397A CN 115119022 A CN115119022 A CN 115119022A
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China
Prior art keywords
advertisement
data stream
playing
video
target video
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Granted
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CN202110290397.2A
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Chinese (zh)
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CN115119022B (en
Inventor
孙鲁兵
佘祥顺
薛涛
李鑫
吕水云
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Juhaokan Technology Co Ltd
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Juhaokan Technology Co Ltd
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Priority to CN202110290397.2A priority Critical patent/CN115119022B/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention discloses a control method for skipping video advertisements and display equipment, which request a target video data stream from a server when receiving a video-on-demand operation on a target video in a video playing application; receiving and playing a target video data stream, wherein the target video data stream comprises a video and audio fragment data stream and an advertisement fragment data stream, and the advertisement fragment data stream is positioned between two sections of video and audio fragment data streams; when the target video data stream is played to a target time node, displaying first prompt information on a playing interface; the first prompt message is used for prompting a user to execute a preset operation to skip the playing of the advertisement segment data stream; and when the preset operation is received, controlling the playing time axis of the target video data stream to skip the advertisement section data stream and then continuously playing the video and audio section data stream according to the advertisement duration of the advertisement section data stream. According to the method and the device, the advertisement fragments inserted in the middle of the target video can be skipped quickly, so that the user can enjoy the advertisement-free service, and the watching and interaction experience of the user is improved.

Description

Control method for skipping video advertisements and display device
Technical Field
The present invention relates to the field of display devices, and in particular, to a control method for skipping a video advertisement and a display device.
Background
The display device is provided with a video playing application, a user can select a film source video to be watched from the video playing application, the display device can also play advertisements released by an operator when displaying the film source video, and the advertisement forms are front-mounted advertisements before the film source video is played, small theater advertisements inserted in the playing process of the film source video and the like. Especially for the inserted advertisements implanted in the playing process of the film source video, the continuity of watching the film source video by the user can be interrupted, and the watching experience of the user to the film source video is poor.
Disclosure of Invention
The invention provides a control method for skipping over video advertisements and display equipment, which mainly achieve the purpose of skipping over advertisement segments inserted in the video playing process.
An embodiment of the first aspect provides a display device, including:
the display is used for playing video stream data;
a communicator for communicatively connecting with a server;
a controller configured to perform:
requesting a target video data stream from a server when receiving a video-on-demand operation on a target video in a video playing application;
receiving and controlling a display to play a target video data stream, wherein the target video data stream comprises a video and audio fragment data stream and an advertisement fragment data stream, and the advertisement fragment data stream is positioned between two sections of video and audio fragment data streams;
when the target video data stream is played to a target time node, controlling a display to display first prompt information on a playing interface; the target time node is a play-starting point of the advertisement section data stream in a target video data stream, and the first prompt information is used for prompting a user to execute a preset operation to skip the playing of the advertisement section data stream;
and when the preset operation is received, controlling the playing time axis of the target video data stream to skip the advertisement section data stream and then continuously playing the video and audio section data stream according to the advertisement duration of the advertisement section data stream.
The control method for skipping the video advertisements provided by the embodiment of the second aspect comprises the following steps:
requesting a target video data stream from a server when receiving a video-on-demand operation on a target video in a video playing application;
receiving and playing a target video data stream, wherein the target video data stream comprises a video and audio fragment data stream and an advertisement fragment data stream, and the advertisement fragment data stream is positioned between two sections of video and audio fragment data streams;
when the target video data stream is played to a target time node, displaying first prompt information on a playing interface; the target time node is a play-starting point of the advertisement section data stream in a target video data stream, and the first prompt information is used for prompting a user to execute a preset operation to skip the playing of the advertisement section data stream;
and when the preset operation is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video and audio segment data stream according to the advertisement duration of the advertisement segment data stream.
The beneficial effect that this application possesses does: the target video comprises audio-video clips and advertisement clips, the advertisement clip data streams are inserted between the front audio-video clip data streams and the rear audio-video clip data streams, namely the advertisement clips belong to a part of the target video, if the target video data streams are played to a target time node, the advertisement clip data streams can be played, for this reason, when the target video data streams are played to the target time node, first prompt information is displayed, a user executes preset operation after checking the first prompt information, the display equipment can directly skip the advertisement clips on the playing time axis according to the advertisement duration of the advertisement clip data streams, the audio-video clips after the advertisement clips are skipped to be played continuously, and therefore the advertisement clips inserted in the middle of the target video are skipped quickly, the user enjoys advertisement-free service, and viewing and interaction experience of the user are improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or technical solutions in the prior art, the drawings to be accessed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 illustrates a usage scenario of a display device according to some embodiments;
fig. 2 illustrates a hardware configuration block diagram of the control apparatus 100 according to some embodiments;
fig. 3 illustrates a hardware configuration block diagram of the display apparatus 200 according to some embodiments;
FIG. 4 illustrates a software configuration diagram in the display device 200 according to some embodiments;
FIG. 5 illustrates an icon control interface display of an application in display device 200, in accordance with some embodiments;
fig. 6 is a schematic diagram illustrating a play time axis of a target video data stream;
FIG. 7 is a schematic diagram of a playing interface for inserting advertisement information;
FIG. 8 is a schematic diagram illustrating a playing interface of advertisement insertion information with membership rights;
FIG. 9 is a diagram illustrating a play interface for advertisement insertion information with non-membership rights;
FIG. 10 is a flow chart illustrating a control method for skipping video advertisements;
FIG. 11 illustrates communication interaction logic for skipping advertisements corresponding to scenario A;
the communication interaction logic for skipping advertisements corresponding to scenario B is illustrated in fig. 12;
FIG. 13 illustrates communication interaction logic for skipping advertisements corresponding to scenario C;
the communication interaction logic for skipping advertisements corresponding to scenario D is illustrated in fig. 14;
FIG. 15 illustrates communication interaction logic for skipping advertisements corresponding to scenario E;
the communication interaction logic for skipping advertisements corresponding to scenario F is illustrated in fig. 16;
the communication interaction logic for skipping advertisements corresponding to scenario G is illustrated in fig. 17;
FIG. 18 illustrates the communication interaction logic for skipping advertisements corresponding to scenario H;
the communication interaction logic for skipping advertisements corresponding to scenario I is illustrated in fig. 19.
Detailed Description
To make the purpose and embodiments of the present application clearer, the following will clearly and completely describe the exemplary embodiments of the present application with reference to the attached drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, and not all of the embodiments.
It should be noted that the brief descriptions of the terms in the present application are only for the convenience of understanding the embodiments described below, and are not intended to limit the embodiments of the present application. These terms should be understood in their ordinary and customary meaning unless otherwise indicated.
The terms "first," "second," "third," and the like in the description and claims of this application and in the above-described drawings are used for distinguishing between similar or analogous objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.
The terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements expressly listed, but may include other elements not expressly listed or inherent to such product or apparatus.
The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware and/or software code that is capable of performing the functionality associated with that element.
Fig. 1 is a schematic diagram of a usage scenario of a display device according to an embodiment. As shown in fig. 1, the display apparatus 200 is also in data communication with a server 400, and a user can operate the display apparatus 200 through the smart device 300 or the control device 100.
In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes at least one of an infrared protocol communication or a bluetooth protocol communication, and other short-distance communication methods, and the display device 200 is controlled by a wireless or wired method. The user may control the display apparatus 200 by inputting a user instruction through at least one of a key on a remote controller, a voice input, a control panel input, and the like.
In some embodiments, the smart device 300 may include any of a mobile terminal, a tablet, a computer, a laptop, an AR/VR device, and the like.
In some embodiments, the smart device 300 may also be used to control the display device 200. For example, the display device 200 is controlled using an application program running on the smart device.
In some embodiments, the smart device 300 and the display device may also be used for communication of data.
In some embodiments, the display device 200 may also be controlled in a manner other than the control apparatus 100 and the smart device 300, for example, the voice instruction control of the user may be directly received by a module configured inside the display device 200 to obtain a voice instruction, or may be received by a voice control apparatus provided outside the display device 200.
In some embodiments, the display device 200 is also in data communication with a server 400. The display device 200 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display apparatus 200. The server 400 may be a cluster or a plurality of clusters, and may include one or more types of servers.
In some embodiments, software steps executed by one step execution agent may be migrated on demand to another step execution agent in data communication therewith for execution. Illustratively, software steps performed by the server may be migrated to be performed on a display device in data communication therewith, and vice versa, as desired.
Fig. 2 exemplarily shows a block diagram of a configuration of the control apparatus 100 according to an exemplary embodiment. As shown in fig. 2, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory, and a power supply. The control apparatus 100 may receive an input operation instruction from a user and convert the operation instruction into an instruction recognizable and responsive by the display device 200, serving as an interaction intermediary between the user and the display device 200.
In some embodiments, the communication interface 130 is used for external communication, and includes at least one of a WIFI chip, a bluetooth module, NFC, or an alternative module.
In some embodiments, the user input/output interface 140 includes at least one of a microphone, a touchpad, a sensor, a key, or an alternative module.
Fig. 3 shows a hardware configuration block diagram of the display apparatus 200 according to an exemplary embodiment.
In some embodiments, the display apparatus 200 includes at least one of a tuner demodulator 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, a user interface.
In some embodiments the controller comprises a central processor, a video processor, an audio processor, a graphics processor, a RAM, a ROM, a first interface to an nth interface for input/output.
In some embodiments, the display 260 includes a display screen component for displaying pictures, and a driving component for driving image display, a component for receiving image signals from the controller output, displaying video content, image content, and menu manipulation interface, and a user manipulation UI interface, etc.
In some embodiments, the display 260 may be at least one of a liquid crystal display, an OLED display, and a projection display, and may also be a projection device and a projection screen.
In some embodiments, the tuner demodulator 210 receives broadcast television signals via wired or wireless reception and demodulates audio/video signals, such as EPG data signals, from a plurality of wireless or wired broadcast television signals.
In some embodiments, communicator 220 is a component for communicating with external devices or servers according to various communication protocol types. For example: the communicator may include at least one of a Wifi module, a bluetooth module, a wired ethernet module, and other network communication protocol chips or near field communication protocol chips, and an infrared receiver. The display apparatus 200 may establish transmission and reception of a control signal and a data signal with the control device 100 or the server 400 through the communicator 220.
In some embodiments, the detector 230 is used to collect signals of the external environment or interaction with the outside. For example, detector 230 includes a light receiver, a sensor for collecting ambient light intensity; alternatively, the detector 230 includes an image collector, such as a camera, which may be used to collect external environment scenes, attributes of the user, or user interaction gestures, or the detector 230 includes a sound collector, such as a microphone, which is used to receive external sounds.
In some embodiments, the external device interface 240 may include, but is not limited to, the following: high Definition Multimedia Interface (HDMI), analog or data high definition component input interface (component), composite video input interface (CVBS), USB input interface (USB), RGB port, and the like. The interface may be a composite input/output interface formed by the plurality of interfaces.
In some embodiments, the controller 250 and the modem 210 may be located in different separate devices, that is, the modem 210 may also be located in an external device of the main device where the controller 250 is located, such as an external set-top box.
In some embodiments, the controller 250 controls the operation of the display device and responds to user operations through various software control programs stored in memory. The controller 250 controls the overall operation of the display apparatus 200. For example: in response to receiving a user command for selecting a UI object displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.
In some embodiments, the object may be any one of selectable objects, such as a hyperlink, an icon, or other actionable control. The operations related to the selected object are: displaying an operation connected to a hyperlink page, document, image, or the like, or performing an operation of a program corresponding to the icon.
In some embodiments, the controller includes at least one of a Central Processing Unit (CPU), a video processor, an audio processor, a Graphic Processing Unit (GPU), a RAM Random Access Memory (RAM), a ROM (Read-Only Memory), a first interface to an nth interface for input/output, a communication Bus (Bus), and the like.
A CPU processor. For executing operating system and application program instructions stored in the memory, and executing various application programs, data and contents according to various interactive instructions receiving external input, so as to finally display and play various audio-video contents. The CPU processor may include a plurality of processors. E.g. comprising a main processor and one or more sub-processors.
In some embodiments, a graphics processor for generating various graphics objects, such as: at least one of an icon, an operation menu, and a user input instruction display figure. The graphic processor comprises an arithmetic unit, which performs operation by receiving various interactive instructions input by a user and displays various objects according to display attributes; the system also comprises a renderer for rendering various objects obtained based on the arithmetic unit, wherein the rendered objects are used for being displayed on a display.
In some embodiments, the video processor is configured to receive an external video signal, and perform at least one of decompression, decoding, scaling, noise reduction, frame rate conversion, resolution conversion, image synthesis, and other video processing according to a standard codec protocol of the input signal, so as to obtain a signal that can be displayed or played on the direct display device 200.
In some embodiments, the video processor includes at least one of a demultiplexing module, a video decoding module, an image composition module, a frame rate conversion module, a display formatting module, and the like. The demultiplexing module is used for demultiplexing the input audio and video data stream. And the video decoding module is used for processing the video signal after demultiplexing, including decoding, scaling and the like. And the image synthesis module is used for carrying out superposition mixing processing on the GUI signal input by the user or generated by the user and the video image after the zooming processing by the graphic generator so as to generate an image signal for display. And the frame rate conversion module is used for converting the frame rate of the input video. And the display formatting module is used for converting the received video output signal after the frame rate conversion, and changing the signal to be in accordance with the signal of the display format, such as outputting an RGB data signal.
In some embodiments, the audio processor is configured to receive an external audio signal, decompress and decode the received audio signal according to a standard codec protocol of the input signal, and perform at least one of noise reduction, digital-to-analog conversion, and amplification processing to obtain a sound signal that can be played in the speaker.
In some embodiments, the user may input a user command on a Graphical User Interface (GUI) displayed on the display 260, and the user input interface receives the user input command through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface receives the user input command by recognizing the sound or gesture through the sensor.
In some embodiments, a "user interface" is a media interface for interaction and information exchange between an application or operating system and a user that enables conversion between an internal form of information and a form that is acceptable to the user. A commonly used presentation form of the User Interface is a Graphical User Interface (GUI), which refers to a User Interface related to computer operations and displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in the display screen of the electronic device, where the control may include at least one of an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc. visual interface elements.
In some embodiments, user interface 280 is an interface that may be used to receive control inputs (e.g., physical buttons on the body of the display device, or the like).
In some embodiments, the system of the display device may include a Kernel (Kernel), a command parser (shell), a file system, and an application. The kernel, shell, and file system together make up the basic operating system structure that allows users to manage files, run programs, and use the system. After power-on, the kernel is started, kernel space is activated, hardware is abstracted, hardware parameters are initialized, and virtual memory, a scheduler, signals and interprocess communication (IPC) are operated and maintained. And after the kernel is started, loading the Shell and the user application program. The application program is compiled into machine code after being started, and a process is formed.
Referring to fig. 4, in some embodiments, the system is divided into four layers, which are an Application (Applications) layer (abbreviated as "Application layer"), an Application Framework (Application Framework) layer (abbreviated as "Framework layer"), an Android runtime (Android runtime) and system library layer (abbreviated as "system runtime library layer"), and a kernel layer from top to bottom.
In some embodiments, at least one application program runs in the application program layer, and the application programs may be windows (windows) programs carried by an operating system, system setting programs, clock programs or the like; or an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.
The framework layer provides an Application Programming Interface (API) and a programming framework for the application program of the application layer. The application framework layer includes a number of predefined functions. The application framework layer acts as a processing center that decides to let the applications in the application layer act. The application program can access the resources in the system and obtain the services of the system in execution through the API interface.
As shown in fig. 4, in the embodiment of the present application, the application framework layer includes a manager (Managers), a Content Provider (Content Provider), and the like, where the manager includes at least one of the following modules: an Activity Manager (Activity Manager) is used for interacting with all activities running in the system; the Location Manager (Location Manager) is used for providing the system service or application with the access of the system Location service; a Package Manager (Package Manager) for retrieving various information related to an application Package currently installed on the device; a Notification Manager (Notification Manager) for controlling display and clearing of Notification messages; a Window Manager (Window Manager) is used to manage the icons, windows, toolbars, wallpapers, and desktop components on a user interface.
In some embodiments, the activity manager is used to manage the lifecycle of the various applications as well as general navigational fallback functions, such as controlling exit, opening, fallback, etc. of the applications. The window manager is used for managing all window programs, such as obtaining the size of a display screen, judging whether a status bar exists, locking the screen, intercepting the screen, controlling the change of the display window (for example, reducing the display window, displaying a shake, displaying a distortion deformation, and the like), and the like.
In some embodiments, the system runtime layer provides support for an upper layer, i.e., the framework layer, and when the framework layer is used, the android operating system runs the C/C + + library included in the system runtime layer to implement the functions to be implemented by the framework layer.
In some embodiments, the kernel layer is a layer between hardware and software. As shown in fig. 4, the core layer includes at least one of the following drivers: audio drive, display driver, bluetooth drive, camera drive, WIFI drive, USB drive, HDMI drive, sensor drive (like fingerprint sensor, temperature sensor, pressure sensor etc.) and power drive etc..
In some embodiments, the display device may directly enter an interface of a preset video-on-demand program after being started, and the interface of the video-on-demand program may include at least a navigation bar 510 and a content display area located below the navigation bar 510, as shown in fig. 5, where content displayed in the content display area may change according to a change of a selected control in the navigation bar. The programs in the application program layer can be integrated in the video-on-demand program and displayed through one control of the navigation bar, and can also be further displayed after the application control in the navigation bar is selected.
In some embodiments, the display device may directly enter a display interface of a signal source selected last time after being started, or a signal source selection interface, where the signal source may be a preset video-on-demand program, or may be at least one of an HDMI interface, a live tv interface, and the like, and after a user selects different signal sources, the display may display contents obtained from different signal sources.
In an actual application scenario, a user may select a film source video to be viewed in a video playing application, and when the user requests a target video, the display device may request the server to acquire a target video data stream according to an ID of the target video, and plays the target video after receiving the target video data stream.
In some embodiments, the operator may generally configure the advertisement to be delivered for each film source video in advance, and in some embodiments, the advertisement type is, for example, a head-of-film advertisement before the film source video is played, a small theater advertisement and a tail advertisement inserted during the film source video is played, and the like.
In some embodiments, the head-of-film advertisement, the tail-of-film advertisement and the in-film advertisement can be displayed in a form of a patch, and the advertisement does not belong to the content of the source video and the advertisement duration is not counted within the playing duration of the source video. Taking the patch advertisement in the film as an example, when the patch advertisement in the film is played, the target video data stream can be paused, at this time, the target video data stream is in a state of temporary pause in playing on the playing time axis, and when the playing of the patch advertisement in the film is finished, the playing of the target video data stream can be continuously started at the currently recorded pause time point.
In some embodiments, the pre-tile advertisement is a segment of a tile advertisement inserted before the start point of the video playback, and the source video is played seamlessly when the playback of the current tile advertisement is finished.
In some embodiments, the post-tile advertisement is a segment of the tile advertisement inserted after the end point of the video playing, and the post-tile advertisement is played seamlessly after the video playing of the source video is finished.
In some embodiments, an advertisement segment may be inserted in the playing process of a film source video, where the advertisement segment described in this application belongs to a part of the film source video, and the advertisement duration needs to be counted into the playing duration of the film source video, that is, the film source video is divided into the advertisement segment and a video segment, where the video segment is the main content (non-advertisement part) of the film source video. The advertisement segment is positioned between the front and back front audio-video segments.
In some embodiments, the video clips and the advertisement clips are video clips of the same video file, which are located in different time periods in the same playing time axis.
In some embodiments, in the same video file, both the video clip and the advertisement clip can be fast-forwarded or fast-rewound according to a preset step length, but the fast-forwarded step length is a preset fixed value. The skipping of the advertisement segment is determined according to the length of the advertisement and/or the time point when the advertisement segment ends. Different advertisement durations correspond to different advertisement segments.
In some embodiments, the advertisement duration may be greater than a maximum step size of the preset step sizes.
In some embodiments, the first prompt message is not displayed in response to the preset operation or the first prompt message is not displayed in the time period of playing the video clip, and the first prompt message are displayed in response to the preset operation in the time period of playing the advertisement clip.
In some embodiments, the operation performed in response to the preset operation in the time period for playing the video and audio clip is different from the operation performed in response to the skip of the advertisement clip, and for example, other image layers may be optionally displayed.
In some embodiments, the advertisement segments may be pre-recorded with a segment of advertisement similar to a small theater mode according to related contents such as characters in the source video and the front and back plots at the insertion points of the advertisement segments, for example, if the leading role appears in the video segments when the bar drinks, the advertisement of the previous segment of wine can be inserted, so that the advertisement segments can be well connected with the video segments connected in series, the advertisement insertion effect is enhanced, and the advertisement and the plot transition is more natural. Of course, the advertisement fragment may also be an advertisement unrelated to the content of the film source video, specifically based on the actual delivery of the advertisement operator.
In some embodiments, the advertisement clip generally has a corresponding target time node, and the start-playing time node of the audio-video clip data stream after the advertisement clip data stream can be determined on the playing time axis according to the target time node and the advertisement duration of the advertisement clip. For example, for a video source with a playing time of 30 minutes, it is preset that a video source starts to display a video insertion advertisement message for 30 seconds when the video source is half played, that is, the time of a video clip is 29 minutes and 30 seconds, and the total time of the video clip after 30 seconds is 30 minutes, when the playing progress is 15 minutes, the target time node is reached, the advertisement clip data stream is played, when the playing progress is 15 minutes and 30 seconds, the advertisement clip playing is finished, and the video clip after the advertisement clip is continuously played. Therefore, compared with the conventional in-film advertisement, the target video is not paused when the advertisement clip is played, namely the process is in a continuous playing state on the playing time axis, so that the advertisement clip and the video clip are played together in the playing process of the target video.
In some embodiments, the server may plan a playing time axis of the target video data stream according to the category, the number, and the delivery time of the advertisements delivered by the operator in the target video, and may convert the playing time axis into time axis information, when receiving a user's on-demand operation on the target video, the display device may request the server for the time axis information in addition to the target video data stream, and after receiving the target video data stream and the time axis information, the display device may accurately complete the playing of the target video and the advertisements of each category according to the time sequence guidance of the time axis information.
In some embodiments, such as the playing time axis shown in fig. 6, an advertisement identifier may be disposed on the playing time axis, and the advertisement identifier is used for identifying the advertisement category. In some embodiments, before the video player plays the target video data stream, the controller or the video player may play the pre-tile advertisement a first according to a preset software logic, the video player may pause the start of playing the target video data stream first, and perform the playing of the advertisement a in another start thread, where a playing layer of the advertisement a is located on the target video playing layer, or share the same layer. After the advertisement A is played, another thread informs the video player of the starting time T of the playing time shaft through broadcasting or signaling 0 When the target video data stream starts to be played, the video player plays the video clip 1 first. At this point, the user has viewed pre-tile ad a at time t1, although the target video data stream has just begun to be played.
In some embodiments, the time node T is reached when the playback progress is detected 4 When the advertisement identification on the playing time axis is identified, the advertisement identification corresponds to a middle patch advertisement D (namely a conventional advertisement in a film), the video player can pause the playing of the target video data stream and record the pause time point, the video player can also play the advertisement D by another thread, and the playing layer of the advertisement D is positioned on the target video playing layer or shares the same layer. After the advertisement D is played, another thread informs the video player to continue playing the target video data stream from the pause time point through broadcasting or signaling. At this point, the target video data stream is not played during the time that the user is viewing advertisement D. After the advertisement D is playedThe target video data stream will continue to be played from the point of pause.
In some embodiments, node T is used when it is detected that the playing process reaches the target time t When the video clip 1 is played, the advertisement clip data stream starts to be played, the advertisement B is identified on the playing time axis, the mark of the advertisement B is, for example, "theater", namely, the advertisement B belongs to the advertisement clip data stream contained in the target video data stream, and then the target time node T is set t Starting to broadcast the data stream of the advertisement segments, wherein the advertisement time length of the data stream of the advertisement segments is T2, and after the time length of T2, the broadcasting process reaches the starting broadcasting time node T 2 A start-of-broadcast time node T as described herein 2 The method is not only a playing end point of the advertisement section data stream, but also a starting point of a video and audio section 2 behind the advertisement section data stream; at start-of-broadcast time node T 2 Starting playing the audio-video clip 2 until detecting that the playing process reaches the playing end point T s And ending the playing of the target video data stream. During the time that the user watches advertisement B, the target video data stream is still playing. The playing time axis of the target video data stream is gradual along with the change of time.
In some embodiments, the advertising segment (i.e., advertisement B) in the target video data stream may be responsive to a user's key operation such as fast forward, fast rewind, etc. (i.e., the same as the video segment). However, the advertisement a, the advertisement D and the advertisement C do not respond to the key operations such as fast forward, fast backward and the like, and the logic of the key response is different from the video clip. Illustratively, during the playing of the advertisement a, the advertisement D and the advertisement C, the display device responds to the operation of receiving the determined key to display the page corresponding to the advertisement, during the playing of the target video data stream (including the video segment data stream and the advertisement segment data stream), the display device responds to the operation of receiving the determined key to pause or play the target video data stream.
In some embodiments, after the target video data stream is played, the video player may or may not display the advertisement C according to the preset software logic, and if the advertisement C is displayed, the video player may end playing at the playing end point T s Starting to play the back paster advertisement corresponding to the advertisement C, wherein the time length of the back paster advertisement is t3, and after t3 time length, the playing of the back paster advertisement C is finishedAnd after playing, before pasting the advertisement, the target video data stream is played, another thread plays the advertisement C, and the playing layer of the advertisement C is positioned on the playing layer of the target video data stream or shares the same layer. After the advertisement C is played, another thread informs the video player to play a next target video data stream or quit the current playing page through broadcasting or signaling.
It should be noted that the playback time axis and the corresponding time axis information are not limited to those shown in fig. 6 and the embodiment of the present application. For the playing time axis, the front tile advertisement of the head of the film and the back tile advertisement of the tail of the film do not have substantial influence on the actual playing process of the target video data, if the small theater advertisement segment in the film is skipped, the whole playing process of the target video data is influenced, which is equivalent to reducing the playing process of the target video data to the part of the advertisement segment, and correspondingly, the actual playing time length of the target video is also shortened.
In some embodiments, the front tile, the middle tile and the back tile are only for convenience of distinguishing, and the three types of advertisements are substantially the same type of advertisement data, i.e. independent of the advertisement data outside the target video data stream.
In some embodiments, for a film source video with an advertisement segment with a small theater mark, since the advertisement segment needs to be inserted based on a specific picture scene in the video, the node position of the advertisement segment in the film source video is generally fixed, so that a film source information table can be maintained in the display device, the film source information table includes a relation record of each film source in a video library, and the relation record records a target time node T in the film source video t Play starting time node T with video and audio segment 2 2 When a user clicks and watches a certain target video, the relation record corresponding to the ID of the target video is inquired in the film source information table, and the target time node T of the target video can be obtained through the relation record t And a broadcast time node T 2 Therefore, the time node where the advertisement segment is played by the target video and the video and audio behind the advertisement segment are quickly and accurately determinedAnd the segment is equivalent to the advertisement duration of the advertisement segment which can be obtained by inquiring the relation record in the segment source information table.
In some embodiments, when the user account has the right to skip the advertisement, the playing of the advertisement segment can be automatically skipped, and the advertisement in the form of a head of a film, a middle of a film or a tail of a film, such as a patch, can not be played, so that the user can enjoy the right to watch different types of advertisements. Since the advertisement segment is a part of content contained in the target video, when the preset operation is received to skip the advertisement segment, the playing start point and the playing stop point of the advertisement segment need to be determined according to the advertisement duration of the advertisement segment, then the advertisement segment is directly skipped on the playing time axis, and the skipping is carried out to the starting time node T 2 And starting playing the later section of the video and audio segment, namely skipping the advertisement segment by changing the playing process of the target video, wherein the target video does not pause playing.
In some embodiments, the conventional in-film advertisement does not belong to a part of the target video, and the playing of the target video needs to be paused when the in-film advertisement is played, and when the user turns on the membership right or inputs an operation of skipping the in-film advertisement, the display device will not play the unvaccinated part of the in-film advertisement any more, but continue to start playing the target video from the paused point, so that the playing state of the target video is actually changed, and the playing progress is not changed. Or if the account has member authority, when the identification of the advertisement in the film is detected, the target video is continuously played without playing the advertisement data in the film, and in this case, the playing state and the process of the target video are not changed.
In some embodiments, a video playback application (i.e., video player) and an advertisement SDK for detecting the target time node T are typically pre-installed in the controller of the display device t The method comprises the steps of calling back advertisement information corresponding to an advertisement fragment from a video player, wherein the advertisement information can comprise advertisement duration t2, advertisement identification and other information, displaying first prompt information on a playing interface of an advertisement fragment data stream by the video player according to the obtained advertisement information, and skipping the advertisement fragment data stream after responding to receiving preset operationAnd (6) playing. .
In some embodiments, the advertisement SDK may receive advertisement data (non-advertisement segment data stream) of other categories and time tag information (or time axis information) of different advertisements sent by the server, and the advertisement SDK is further configured to coordinate and control playing of advertisements of each category according to a playing time axis or the time tag information of different advertisements.
The former embodiment is that the advertisement SDK detects that the playing process reaches the target time node T in the self-detection t And when the advertisement information of the advertisement fragment is called back to the advertisement player. In some embodiments, the preset time period t may also be set p On the play timeline, the advertisement SDK is at the target time node T t Preset time t in advance p Time node T of m To call back advertising information, i.e. T, to the video player m ＝T t -t p . The advertisement information described in this embodiment may include a target time node T t Advertisement duration t2 and advertisement identification. The video player can generate a first prompt message in advance according to the received advertisement message and detect that the playing progress reaches a target time node T t When the user directly starts playing the data stream of the advertisement section and displays the first prompt information, then the user responds to the preset operation input by the user according to the first prompt information, skips the playing of the data stream of the advertisement section, and skips to the starting playing time node T 2 The video clip data stream following the advertisement clip data stream is played. In this embodiment, the advertisement SDK is at the target time node T t In the prior art, the related information of the advertisement segment is sent to the video player in advance, so that the problems that the display of the first prompt message is delayed and the advertisement segment cannot be skipped quickly due to time consumption of information transmission are solved. Wherein the preset time length t p The setting may be performed according to factors such as time consumed for information transmission, time consumed for communication, time consumed for video player response, and the like, and the present application is not particularly limited.
In some embodiments, a user may register and log in an account in a video playing application, and select whether to open a member (VIP) right for the account, and when the member right is not opened, the user does not enjoy privileges such as advertisement exemption and VIP source watching; after the user opens the membership right, whether the advertisement is skipped or not can be selected according to own will, and the membership right in the application supports the skipped advertisement categories including but not limited to head-of-film advertisements, in-film advertisements, small theater advertisement fragments and end-of-film advertisements.
In some embodiments, as shown in fig. 7, in addition to displaying the advertisement data, the advertisement playing interface may also display the advertisement duration and the playing countdown at a specified position (e.g., the upper right corner in fig. 7) of the interface, so as to facilitate the user to know the duration and the playing progress of the advertisement. Taking the small theater advertisement fragments pre-recorded according to the related contents such as characters, plots and the like in the film source video as an example, at present, whether member authority is opened or not is not actively identified and distinguished for the type of advertisements, so that prompt information such as 'opening VIP by pressing a confirmation key and sharing no advertisement privilege' can be displayed at the upper right corner in fig. 7, and therefore a user can clearly know that the small theater advertisement fragments can not be watched only when the member privilege is opened. The preset operation of opening the member right indicated by the prompt message is to press a confirmation key on the remote controller, and the preset operation of opening the member right in practical application is not limited, for example, other arbitrarily specified keys on the remote controller can also be pressed; or a VIP opening control is arranged on the advertisement playing interface, when the clicking operation of the VIP opening control by the user is received, a UI operation interface for guiding the user to open the membership authority can be displayed, and the VIP can be opened according to the guidance of the interface; or, a voice control can be set on the playing interface of the advertisement information, when the user clicks the voice control, voice information such as 'open member', 'open VIP' and the like can be input in a voice mode, and after the display device identifies the corresponding voice information, a program for opening member authority is automatically executed.
Fig. 7 provides an example in which an advertisement cannot be skipped quickly because it is not recognized whether or not membership rights have been opened, resulting in inefficient operations. In contrast, in some embodiments, after the user starts the video playing application, if the video player receives the on-demand operation of the target video, the video player may send the account ID of the currently logged-in account and the on-demand target video ID to the advertisement SDK, and the advertisement SDK performs authentication according to the account ID and the target video ID, that is, whether the account right is a membership right or a non-membership right is identified, and whether the user enjoys the privilege of skipping the advertisement is determined by the authentication result of the account right.
In some embodiments, after the user requests the target video, if the advertisement SDK inquires that the title advertisement is not set in the target video, no matter whether the authentication result is a membership permission or a non-membership permission, the title advertisement data is not recalled from the video player, and the video player cannot acquire the title advertisement data, and can directly display the target video data stream pulled from the server side through the display; or, the advertisement SDK inquires that the target video is provided with the head advertisement, if the authentication result is that the current account has the membership right, the video player does not play the head advertisement data, and directly plays the target video data stream; or, the advertisement SDK inquires that the target video is provided with the head advertisement, and if the authentication result is that the current account has the non-member authority, the video player cannot cancel playing of the head advertisement data, and the target video data stream is played after the head advertisement data is completely played according to the head advertisement duration.
In some embodiments, in the playing process after the target video data stream is played, the advertisement SDK detects that the target time node T is reached according to the playing progress of the target video data stream if detecting that the target time node T is reached t Or ahead of time at a time node T m Calling back advertisement information corresponding to the advertisement fragment data stream inserted at the target time node to a video player; after the video player acquires the advertisement information, the node T reaches the target time t And broadcasting the advertisement data stream and displaying the first prompt information, wherein the two scenes are divided into the following two scenes according to the authentication result:
in the first scenario embodiment, if the authentication result indicates that the current account has membership right, as shown in fig. 8, an advertisement duration and a countdown may be displayed at a specified position (for example, the upper right corner) of the playing interface, and first prompt information may be displayed, where the first prompt information is used to prompt the user to perform a first preset operation to skip playing of the advertisement segment data stream, for example, in the example of fig. 8, the first prompt information is "skip the advertisement by pressing a right key", and the user presses a right key on the remote controller according to guidance of the prompt information, that is, the right key is pressed on the remote controller, that is, the user presses a right button according to guidance of the prompt informationThe playing of the current advertisement segment can be automatically finished, so that the advertisement segment is skipped over, and the direct skip to the playing time node T 2 And continuing to play the audio-video segment data stream of the next segment. The first preset operation is a shortcut operation for the user to skip the advertisement, and in practical application, the first preset operation is not limited, for example, the first preset operation can also be pressing any other designated key on a remote controller; or a skipping control is arranged on the advertisement playing interface, and when the clicking operation of the skipping control by a user is received, the advertisement can be automatically skipped; or, a voice control can be set on the advertisement playing interface, when the user clicks the voice control, voice information such as "skip", "skip advertisement" and the like can be input through voice, and after the display device identifies the corresponding voice information, the playing of the advertisement section data stream is automatically skipped in the manner described above.
In the second scenario embodiment, if the authentication result indicates that the current account has non-member permission, as shown in fig. 9, the advertisement duration and the play countdown may be displayed at a designated location (for example, the upper right corner) of the play interface, and second prompt information may be displayed, where the second prompt information is used to prompt the user to open the member permission by performing a second preset operation, so as to enjoy the service of skipping the advertisement, for example, the second prompt information in the example in fig. 9 indicates "open the member permission by pressing a confirmation key to skip the advertisement", and the user presses the confirmation key on the remote controller according to the guidance of the prompt information, so that the member permission is opened according to the UI operation interface, and after the member permission is successfully opened, the advertisement segment may be skipped with reference to the implementation scheme in the first scenario. Likewise, the second predetermined operation is not limited.
Skipping the advertisement means that the playing process of the advertisement data is directly skipped to the end point, so that the subsequent target video content is displayed in a seamless link manner, and therefore, the starting and ending time nodes of the advertisement playing must be accurately acquired if the advertisement is to be skipped. In some embodiments, a film source information table may be dynamically maintained in an advertisement SDK built in the display device to record information such as a target time node and an advertisement duration t2 of an advertisement segment in each film source video. When the display equipment receives a first preset operation input by a user according to the first prompt message, the local film source message can be obtainedThe table or server side obtains the advertisement time T2 of the current advertisement segment data stream, and then determines the starting playing time node T on the playing time axis 2 Skipping over the advertisement segment data stream and skipping to the start-up time node T 2 Starts playing the subsequent video clip data stream (i.e. video stream of video clip 2). In this case, the first prompt message is first displayed, and then the advertisement duration t2 is obtained when the first preset operation is received.
If the advertisement SDK provides the advertisement time T2 of the advertisement segment data stream, the media resource dotting of the advertisement segment is not needed, and the video player can directly execute one-key time shifting according to the advertisement time T2 parameter, so that the playing of the advertisement segment is skipped, and the playing is skipped to the playing starting time node T 2 Video clip 2 following the advertisement clip is played.
In some embodiments, the advertisement SDK may also provide information such as advertisement duration and category identification for other categories of advertisements, not just the small theater advertisement segment.
In some embodiments, referring to FIG. 6, the node T may be based on a target time t And the advertisement duration T2 of the advertisement segment, directly determining the playing starting time node T 2 ＝T t + t 2; or, if the data stream of the advertisement segment has been played partially, the time duration T5 of the non-played portion of the advertisement segment is T2-T4 according to the current played time duration T4 and the advertisement time duration T2 of the data stream of the advertisement segment, and then the playing start time node T can be calculated according to the current playing time and T5 2 。
In some embodiments, the advertisement SDK may not provide the information of the advertisement duration T2, and the server may perform play start and stop (i.e. T) on the advertisement segment data stream of each source video in advance t And T 2 ) And performing media asset dotting and marking to obtain time label information corresponding to each film source video, and determining the advertisement time t2 of the advertisement fragment data stream according to the time label information. When the advertisement SDK detects that the target video data stream is played to the target time node T t Or ahead of target time node T t Time node T with certain duration n (T n Less than T t ) At the play time axisUp is less than or equal to target time node T t Sending a time tag obtaining request to the server at the time point, wherein the time tag obtaining request can carry an equipment ID and a target video ID/advertisement fragment ID; the server receives and responds to the time tag obtaining request, inquires time tag information corresponding to the target video ID/advertisement fragment ID, and sends the time tag information to display equipment corresponding to the equipment ID; after receiving the time label information, the display equipment generates first prompt information and reaches a target time node T t And when the first prompt message is played, starting to play the data stream of the advertisement section, and simultaneously displaying the first prompt message on a playing interface of the data stream of the advertisement section.
In some embodiments, the aforementioned time axis information includes time stamp information. The method can also be used for requesting the server to acquire the target video data stream and the time label information/time axis information when the display device receives the on-demand operation of the target video, so that the advertisement duration t2 can be acquired by directly reading the previously received time label information or time axis information without acquiring the time label information when the first preset operation is received subsequently. As can be seen from the above embodiments, the acquisition timing of the advertisement duration t2 of the advertisement segment data stream may be set in various ways, and is not limited to the embodiments of the present application.
In some embodiments, when the display device receives a first preset operation input by a user in a scene with membership authority, the display device can automatically skip advertisement segments in a target video, so that the user is prevented from watching uninteresting advertisements; in a non-member authority scene, the advertisement segment is not skipped, but second prompt information is displayed, and after the user inputs second preset operation according to the second prompt information and successfully opens the member authority, the user can input first preset operation to skip the playing of the advertisement segment.
In some embodiments, when the non-theater advertisement identification is detected on the playing time axis, for the scene with the membership right, the advertisement data corresponding to the advertisement identification is not played, and the state of continuously playing the target video data stream is still maintained. For a scene without member authority, the playing of the target video data stream needs to be paused, the pause time point of the target video data stream at present is recorded, the advertisement data corresponding to the advertisement identifier is played, and second prompt information is displayed on the playing interface of the advertisement data; after the user inputs a second preset operation according to the second prompt message and successfully opens the membership right, the display equipment detects that the account right is changed into the membership right, automatically skips the unscreened part of the advertisement data, and starts playing the subsequent target video data stream at the recorded pause time point; and if the user does not open the membership right after checking the second prompt message, continuing to play the target video data stream at the recorded pause time point after the complete playing of the advertisement data is finished.
In some embodiments, the display device may query the account permission of the current login account of the video playing application after receiving the on-demand operation on the target video, if the query result is a non-member permission, may display second prompt information on a playing interface of any one category of advertisements, for example, display the second prompt information on playing interfaces of a head advertisement, an advertisement segment, a middle advertisement and a tail advertisement, when a user inputs a second preset operation on a playing interface of a certain category of advertisements, after successfully activating the member permission, subsequent other advertisement playing interfaces do not display the second prompt information, and execute a processing logic of skipping advertisements according to a condition with a member permission.
In some embodiments, when the advertisement SDK recalls the advertisement data from the video player, an identifier for identifying the advertisement category, such as a pre-tile advertisement, a scene-embedded mini-theater advertisement segment, a general-embedded advertisement (i.e., an advertisement in a slice), or a post-tile advertisement, may be set in the advertisement data so that the video player performs corresponding skip advertisement logic for different categories of advertisements. For example, when the authentication result is that the user has a non-member authority and the category identifier is recognized as a pre-chip advertisement, complete pre-chip advertisement data needs to be played, and the user cannot skip the pre-chip advertisement when executing a first preset operation; for another example, when the video player acquires that the authentication result is the membership right and recognizes that the category identifier is the front-mounted advertisement, the video player does not play the front-mounted advertisement data; for another example, if the video player recognizes that the category identifier is a theater advertisement segment, if the current account always maintains the state of not opening the membership right, the user cannot skip the theater advertisement segment by executing the first preset operation.
In some embodiments, fig. 10 shows a control method for skipping video advertisements, the execution subject of the method is a controller in a display device, and the controlled object of the method is a small theater advertisement segment inserted in the video playing process, and the method comprises the following program steps:
step S10, when receiving the on-demand operation for the target video in the video playing application, requests the target video data stream from the server.
The target video data stream comprises an audio-video segment data stream and an advertisement segment data stream, and the advertisement segment data stream is positioned between the two audio-video segment data streams.
And step S20, receiving and controlling the display to play the target video data stream.
Step S30, inquiring the account authority of the current login account of the video playing application, wherein the account authority comprises member authority and non-member authority.
In step S40, it is determined whether the account authority is a member authority. When the identified account authority is the membership authority, a branch logic one is executed; and when the identified account authority is the non-member authority, executing branch line logic two.
The branch logic one includes steps S501 to S503:
step S501, when the target video data stream is played to the target time node, the display is controlled to play the advertisement data stream.
Step S502, displaying a first prompt message on a playing interface of the advertisement segment data stream.
After the advertisement duration t2 or the time tag information of the advertisement segment data stream is obtained, first prompt information is generated and displayed on an interface, and the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement segment data stream.
Step S503, when the first preset operation is received, controlling the play time axis of the target video data stream to skip the advertisement segment data stream and continue playing the audio and video segment data stream according to the advertisement duration of the advertisement segment data stream.
When the user inputs a first preset operation, the controller determines a play-on time node T according to the advertisement duration T2 of the advertisement segment data stream 2 So as to skip the data stream of the advertisement section on the playing time axis and skip to the playing time node T 2 The audio-video clip data stream after the advertisement clip data stream is played can quickly and conveniently skip the inserted small theater advertisement clip, and the seamless connection of the played target video can be realized.
The second branch logic includes step S601 to step S604:
step S601, when the target video data stream is played to the target time node, controlling the display to start playing the advertisement segment data stream.
Step S602, displaying a second prompt message on the playing interface of the advertisement segment data stream. And the second prompt message is used for prompting the user to open the membership right by executing a second preset operation so as to enjoy the service of skipping the advertisement.
Step S603, after successfully activating the membership right according to the received second preset operation, displaying a first prompt message on a playing interface of the advertisement segment data stream. The first prompting message is used for prompting a user to execute a first preset operation to skip the playing of the advertisement segment data stream.
Step S604, when the first preset operation is received, controlling the play time axis of the target video data stream to skip the advertisement segment data stream and continue playing the audio and video segment data stream according to the advertisement duration of the advertisement segment data stream.
Compared with the branch line logic one, the branch line logic two has the difference that the authentication result of the branch line logic two is that the branch line logic two does not have the membership right, and if a user wants to enjoy the privilege service of skipping the advertisement insertion, the user needs to open the membership right, namely the branch line logic two is additionally provided with processing logic for opening the membership right, and after the membership right is opened, the playing of the advertisement section data stream can be skipped by referring to the mode of the branch line logic one.
The embodiment of fig. 10 is directed to a control angle of a display device controller, in a specific implementation, a video player and an advertisement SDK may be built in the display device controller, and if an advertisement duration t2 of an advertisement segment in each item target video is recorded in the advertisement SDK, skipping of the advertisement segment may be implemented through communication interaction between the video player and the advertisement SDK based on user operation; if the advertisement time t2 of the advertisement segment is not provided in the advertisement SDK, the server presets the time label information corresponding to the advertisement segment, and based on the user operation, the advertisement segment is skipped through the communication interaction among the video player, the advertisement SDK and the server. Therefore, the method at least comprises the following advertisement skipping control schemes under several scenes according to different authentication results, communication interaction objects and other aspects.
In some embodiments, fig. 11 shows a communication interaction control logic for skipping an advertisement in scenario a, where scenario a corresponds to a case where the authentication result is that the target video has member authority, the advertisement duration t2 for providing an advertisement segment for the advertisement SDK, and the head advertisement is not set for the target video, and includes the following program steps (a1) to (a 6):
step (a1), the video player side: when receiving the on-demand operation of a user on a target video, controlling a display to play a target video data stream requested by a server, and sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, a target video ID and the like; the target video data stream is received after a request is sent to a server by a display device when the on-demand operation of the target video is received;
step (a2), the advertisement SDK side: responding to the authentication request, inquiring the account authority of the current login account, and feeding back an authentication result with member authority to the video player;
step (a3), the video player side: receiving an authentication result with membership authority sent by the advertisement SDK;
step (a4), the advertisement SDK side: when the target video data stream is detected to be played to a target time node, calling back first advertisement information to a video player, wherein the first advertisement information comprises required information such as advertisement duration t2 and category identification, but does not comprise an advertisement fragment data stream;
step (a5), the video player side: after the first advertisement information is obtained, controlling a display to start playing the advertisement section data stream, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip playing of the advertisement section data stream;
step (a6), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video segment data stream according to the advertisement duration t2 of the advertisement segment data stream.
In some embodiments, fig. 12 shows a communication interaction control logic for skipping advertisements in scenario B, where scenario B corresponds to a case where the authentication result is that the target video has membership rights, the advertisement duration t2 for providing advertisement segments for the advertisement SDK, and the target video is provided with a leader advertisement, and includes the following program steps (B1) to (B6):
step (B1), the video player side: when receiving a request of a user for a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, a target video ID and the like;
step (B2), the advertisement SDK side: responding to the authentication request, inquiring the account authority of the current login account, feeding back an authentication result with membership authority to the video player, and not calling back the title advertisement data to the video player when the video player is identified to have the membership authority;
step (B3), the video player side: after receiving an authentication result with membership authority sent by the advertisement SDK, directly controlling the display to play a target video data stream requested by the server without playing the title advertisement data;
step (B4), advertisement SDK side: when it is detected that the target video data stream is played to the target time node, calling back first advertisement information to the video player, wherein the first advertisement information comprises information such as advertisement duration t2 and category identification, but does not comprise the advertisement fragment data stream;
step (B5), the video player side: after the first advertisement information is obtained, controlling a display to start playing the advertisement section data stream, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip playing of the advertisement section data stream;
step (B6), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video segment data stream according to the advertisement duration t2 of the advertisement segment data stream.
In some embodiments, fig. 13 shows a communication interaction control logic for skipping an advertisement in scenario C, where scenario C corresponds to a case where the authentication result is that the target video has membership rights, the advertisement duration t2 for which the advertisement SDK does not provide an advertisement segment, and the target video is provided with a head advertisement, and includes the following program steps (C1) to (C8):
step (C1), the video player side: when receiving the on-demand operation of a user on a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, the ID of the target video and the like;
step (C2), advertisement SDK side: responding to the authentication request, inquiring the account authority of the current login account, feeding back an authentication result with member authority to the video player, and not calling back the title advertisement data to the video player;
step (C3), the video player side: after receiving the authentication result with the membership right sent by the advertisement SDK, directly controlling the display to play the target video data stream requested by the server without playing the head of the film advertisement data;
step (C4), advertisement SDK side: when the target video data stream is detected to be played to a target time node, calling back second advertisement information to the video player, wherein the second advertisement information comprises information such as category identification and the like, but does not comprise advertisement duration t2 and an advertisement fragment data stream;
step (C5), the video player side: after the second advertisement information is acquired, controlling a display to play the advertisement section data stream, and sending a time tag acquisition request to a server, wherein the time tag acquisition request is used for acquiring time tag information obtained after the server marks the start playing time and the end time (namely the playing start and end point) of the advertisement section data stream in advance;
step (C6), the server side, in response to the time tag obtaining request, queries the time tag information matching the time tag obtaining request, and sends the time tag information to the video player;
step (C7), the video player side: receiving time tag information, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a preset operation to skip the playing of the advertisement section data stream;
step (C8), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continuously playing the video segment data stream according to the advertisement time length t2 acquired from the time tag information.
In some embodiments, fig. 14 shows a communication interaction control logic for skipping commercials in scenario D, which corresponds to the case where the authentication result is that the target video has membership rights, the commercial duration t2 for which the commercial SDK does not provide commercial segments, and the title commercial is not set, and includes the following program steps (D1) to (D8):
step (D1), the video player side: when receiving the on-demand operation of a user on a target video, controlling a display to play a target video data stream requested by a server, and sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, a target video ID and the like;
step (D2), advertisement SDK side: responding to the authentication request, inquiring the account authority of the current login account, and feeding back an authentication result with member authority to the video player;
step (D3), the video player side: receiving an authentication result with membership authority sent by the advertisement SDK;
step (D4), the advertisement SDK side: when the target video data stream is detected to be played to a target time node, calling back second advertisement information to the video player, wherein the second advertisement information comprises information such as category identification and the like, but does not comprise advertisement duration t2 and an advertisement fragment data stream;
step (D5), the video player side: after the second advertisement information is obtained, controlling a display to play the advertisement section data stream, and sending a time tag obtaining request to a server, wherein the time tag obtaining request is used for obtaining time tag information obtained after the server marks the playing start time and the playing end time (namely the playing start point and the playing end point) of the advertisement section data stream in advance;
step (D6), the server side responds to the time tag obtaining request, inquires the time tag information matched with the time tag obtaining request, and sends the time tag information to the video player;
step (D7), the video player side: receiving time tag information, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute preset operation to skip the playing of the advertisement section data stream;
step (D8), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video and audio segment data stream according to the advertisement time length t2 acquired from the time tag information.
In some embodiments, fig. 15 shows a communication interaction control logic for skipping advertisements in scenario E, where scenario E corresponds to a case where the authentication result is that the target video has non-membership rights, the advertisement duration t2 for providing advertisement segments for the advertisement SDK, and the target video has no leader advertisement, and includes the following program steps (E1) to (E6):
step (E1), the video player side: when receiving the on-demand operation of a user on a target video, controlling a display to play a target video data stream requested by a server, and sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, a target video ID and the like;
step (E2), advertisement SDK side: responding to the authentication request, inquiring the account authority of the current login account, and feeding back an authentication result with non-member authority to the video player;
step (E3), the video player side: receiving an authentication result with non-membership authority sent by the advertisement SDK;
step (E4), advertisement SDK side: when it is detected that the target video data stream is played to the target time node, calling back first advertisement information to the video player, wherein the first advertisement information comprises information such as advertisement duration t2 and category identification, but does not comprise the advertisement fragment data stream;
step (E5), the video player side: after the first advertisement information is acquired, controlling a display to play the advertisement section data stream, and displaying second prompt information on a playing interface of the advertisement section data stream, wherein the second prompt information is used for prompting a user to open member authority by executing second preset operation so as to enjoy the service of skipping the advertisement;
step (E6), the video player side: after the member authority is successfully opened according to the received second preset operation, displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement section data stream;
step (E7), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement section data stream and then continuously playing the video and audio section data stream according to the advertisement time length t2 of the advertisement section data stream.
In some embodiments, fig. 16 shows a communication interaction control logic for skipping an advertisement in scenario F, where scenario F corresponds to a case where the authentication result is that the target video has non-membership rights, the advertisement SDK provides an advertisement duration parameter, and the target video is provided with a leader advertisement, and the membership rights are opened on a play interface of an advertisement section data stream, and the method includes the following program steps (F1) to (F8):
step (F1), the video player side: when receiving the on-demand operation of a user on a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, the ID of the target video and the like;
step (F2), advertisement SDK side: responding to the authentication request, inquiring account authority of the current login account, feeding back an authentication result with non-member authority to the video player, and calling back leader advertisement data to the video player, wherein the leader advertisement data comprises information such as video data of leader advertisements, advertisement duration t1 and category identification;
step (F3), the video player side: receiving an authentication result with non-membership authority sent by the advertisement SDK, and controlling a display to play video data of the head advertisement;
step (F4), the video player side: when detecting that the video data of the head-of-a-slice advertisement is played to the end point according to the advertisement time length t1, controlling the display to play the target video data stream requested by the server;
step (F5), advertisement SDK side: when it is detected that the target video data stream is played to the target time node, calling back first advertisement information to the video player, wherein the first advertisement information comprises information such as advertisement duration t2 and category identification, but does not comprise the advertisement fragment data stream;
step (F6), the video player side: after the first advertisement information is acquired, controlling a display to play the advertisement section data stream, and displaying second prompt information on a playing interface of the advertisement section data stream, wherein the second prompt information is used for prompting a user to activate a membership authority by executing a second preset operation so as to enjoy the service of skipping the advertisement;
step (F7), the video player side: after the member authority is successfully opened according to the received second preset operation, displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement section data stream;
step (F8), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video segment data stream according to the advertisement duration t2 of the advertisement segment data stream.
In some embodiments, fig. 17 shows a communication interaction control logic for skipping an advertisement in a scenario G, where the scenario G corresponds to a case where the authentication result is that the target video has non-member rights, the advertisement SDK provides an advertisement duration parameter, and the target video is provided with a head advertisement, and the member right is opened on a play interface of the head advertisement, and includes the following program steps (G1) -step (G7):
step (G1), the video player side: when receiving the on-demand operation of a user on a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, the ID of the target video and the like;
step (G2), advertisement SDK side: responding to the authentication request, inquiring account authority of the current login account, feeding back an authentication result with non-member authority to the video player, and calling back leader advertisement data to the video player, wherein the leader advertisement data comprises information such as video data of leader advertisements, advertisement duration t1 and category identification;
step (G3), the video player side: receiving an authentication result with non-membership permission sent by the advertisement SDK, controlling a display to play video data of the head advertisement, and displaying second prompt information on a playing interface of the head advertisement, wherein the second prompt information is used for prompting a user to open membership permission by executing second preset operation so as to enjoy the service of skipping the advertisement;
step (G4), the video player side: after the member authority is successfully opened according to the received second preset operation, controlling the playing process of the head advertisement video data to jump to the end point according to the advertisement duration t1, thereby automatically canceling the video data which are not played by playing the head advertisement, and controlling the display to play the target video data stream requested by the server;
step (G5), advertisement SDK side: when it is detected that the target video data stream is played to the target time node, calling back first advertisement information to the video player, wherein the first advertisement information comprises information such as advertisement duration t2 and category identification, but does not comprise the advertisement fragment data stream;
step (G6), the video player side: after the first advertisement information is acquired, controlling a display to play the advertisement section data stream, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement section data stream;
step (G7), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video segment data stream according to the advertisement duration t2 of the advertisement segment data stream.
In some embodiments, fig. 18 shows a communication interaction control logic for skipping an advertisement in scenario H, where scenario H corresponds to a case where the authentication result is that the target video has non-membership rights, the advertisement SDK does not provide an advertisement duration parameter, and the target video is provided with a leader advertisement, and the target video opens membership rights in a play interface of an advertisement section data stream, and includes the following program steps (H1) to (H11):
step (H1), the video player side: when receiving the on-demand operation of a user on a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, the ID of the target video and the like;
step (H2), advertisement SDK side: responding to the authentication request, inquiring account authority of the current login account, feeding back an authentication result with non-member authority to the video player, and calling back leader advertisement data to the video player, wherein the leader advertisement data comprises information such as video data and category identification of leader advertisements, but does not comprise advertisement duration t 1;
step (H3), the video player side: receiving an authentication result with non-membership permission sent by an advertisement SDK, controlling a display to play video data of a leader advertisement, and sending a first time tag acquisition request to a server, wherein the first time tag acquisition request is used for acquiring first time tag information obtained by the server after the server carries out start-play time and end time marking on the video data of the leader advertisement in advance;
step (H4), the server side, in response to the first time tag acquisition request, queries first time tag information that matches the first time tag acquisition request, and sends the first time tag information to the video player;
step (H5), the video player side: detecting the playing process of the video data of the head of the film advertisement according to the received first time tag information, and controlling the display to play the target video data stream requested by the server when the video data of the head of the film advertisement is detected to be played to the end point;
step (H6), the advertisement SDK side: when the target video data stream is detected to be played to a target time node, calling back second advertisement information to the video player, wherein the second advertisement information comprises information such as category identification and the like, but does not comprise advertisement duration t2 and an advertisement fragment data stream;
step (H7), the video player side: after the second advertisement information is acquired, controlling a display to play the advertisement section data stream, and sending a second time tag acquisition request to the server, wherein the second time tag acquisition request is used for acquiring second time tag information obtained after the server marks the starting time and the ending time of the advertisement section data stream in advance;
step (H8), the server side, in response to the second time tag acquisition request, queries second time tag information that matches the second time tag acquisition request, and sends the second time tag information to the video player;
step (H9), the video player side: receiving second time tag information, and displaying second prompt information on a playing interface of the advertisement section data stream, wherein the second prompt information is used for prompting a user to open member authority by executing second preset operation so as to enjoy the service of skipping the advertisement;
step (H10), the video player side: after the member authority is successfully opened according to the received second preset operation, displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement section data stream;
step (H11), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video and audio segment data stream according to the advertisement time length t2 acquired from the second time tag information.
In some embodiments, fig. 19 shows a communication interaction control logic for skipping an advertisement in scenario I, where scenario I corresponds to a case where the authentication result is that the target video has a non-member right, the advertisement SDK does not provide an advertisement duration parameter, and the target video is provided with a head advertisement, and the member right is opened on a play interface of the head advertisement, and includes the following program steps (I1) to (I11):
step (I1), the video player side: when receiving the on-demand operation of a user on a target video, sending an authentication request to an advertisement SDK, wherein the authentication request comprises an account ID of a current login account of a video player, the ID of the target video and the like;
step (I2), advertisement SDK side: responding to the authentication request, inquiring account authority of the current login account, feeding back an authentication result with non-member authority to the video player, and calling back leader advertisement data to the video player, wherein the leader advertisement data comprises information such as video data and category identification of a leader advertisement, but does not comprise advertisement duration t 1;
step (I3), the video player side: receiving an authentication result with non-membership permission sent by an advertisement SDK, controlling a display to play video data of a leader advertisement, and sending a first time tag acquisition request to a server, wherein the first time tag acquisition request is used for acquiring first time tag information obtained by the server after the server carries out start-play time and end time marking on the video data of the leader advertisement in advance;
step (I4), the server, in response to the first timestamp acquisition request, querying first timestamp information matching the first timestamp acquisition request, and sending the first timestamp information to the video player;
step (I5), the video player side: receiving first time tag information, and displaying second prompt information on a playing interface of the head-of-film advertisement, wherein the second prompt information is used for prompting a user to open member authority by executing second preset operation so as to enjoy the service of skipping the advertisement;
step (I6), the video player side: after the member authority is successfully opened according to the received second preset operation, controlling the playing process of the video data of the head advertisement to jump to the end point according to the first time tag information, thereby automatically canceling the video data which is not played in the played head advertisement and controlling the display to play the target video data stream requested by the server;
step (I7), the advertisement SDK side: when the target video data stream is detected to be played to a target time node, calling back second advertisement information to the video player, wherein the second advertisement information comprises information such as category identification and the like, but does not comprise advertisement duration t2 and an advertisement fragment data stream;
step (I8), the video player side: after the second advertisement information is acquired, controlling a display to play the advertisement section data stream, and sending a second time tag acquisition request to the server, wherein the second time tag acquisition request is used for acquiring second time tag information obtained after the server marks the starting time and the ending time of the advertisement section data stream in advance;
step (I9), the server, in response to the second time tag acquisition request, querying second time tag information matching the second time tag acquisition request, and sending the second time tag information to the video player;
step (I10), the video player side: receiving second time tag information, and displaying first prompt information on a playing interface of the advertisement section data stream, wherein the first prompt information is used for prompting a user to execute a first preset operation to skip the playing of the advertisement section data stream;
step (I11), the video player side: and when a first preset operation input by a user is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video and audio segment data stream according to the advertisement time length t2 acquired from the second time tag information.
In some embodiments, when the current login account is a non-member right, if the user does not open the member right by executing the second preset operation all the time after viewing the second prompt information, the user cannot skip any type of advertisement, and the target video data stream can be continuously played only after the advertisement segment data stream is completely played.
In practical application, based on multiple factors such as an authentication result, whether the advertisement SDK provides an advertisement duration parameter, whether the target video sets a head advertisement, whether the target video is configured with other types of advertisements, and the like, reference may be made to the embodiments in the foregoing scenes and the implementation manner of the existing advertisement-free technology, and the communication interaction control logic is adaptively expanded more variously, which is not listed in the embodiments in the present application. The UI shown in the present application is only exemplary, and is specifically designed for practical applications. In the present application, the display device and the control method for skipping video advertisements executed by the configuration of the display device are given in detail in the UI and the communication interaction control logic, and the same and similar parts between the embodiments may be referred to each other, and the related contents are not described again.
Those skilled in the art will readily appreciate that the techniques of the embodiments of the present invention may be implemented as software plus a required general purpose hardware platform. In a specific implementation, the invention also provides a computer storage medium, which can store a program. The program when executed may include program steps involved in a control method for skipping video advertisements that the controller is configured to perform when the computer storage medium is located in a display device. The computer storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM) or a Random Access Memory (RAM).
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims (10)

1. A display device, comprising:
the display is used for playing video stream data;
the communicator is used for being in communication connection with the server;
a controller configured to perform:
requesting a target video data stream from a server when receiving a video-on-demand operation on a target video in a video playing application;
receiving and controlling a display to play a target video data stream, wherein the target video data stream comprises a video and audio fragment data stream and an advertisement fragment data stream, and the advertisement fragment data stream is positioned between two sections of video and audio fragment data streams;
when the target video data stream is played to a target time node, controlling a display to display first prompt information on a playing interface; the target time node is a play-starting point of the advertisement section data stream in a target video data stream, and the first prompt information is used for prompting a user to execute a preset operation to skip the playing of the advertisement section data stream;
and when the preset operation is received, controlling the playing time axis of the target video data stream to skip the advertisement segment data stream and then continue playing the video and audio segment data stream according to the advertisement duration of the advertisement segment data stream.
2. The display device according to claim 1, wherein the controller is further configured to perform:
inquiring account authority of the current login account of the video playing application at a time point which is less than or equal to the target time node on the playing time axis;
and when the target video data stream is detected to be played to a target time node and the account authority is the non-member authority, controlling a display to display second prompt information on a playing interface, wherein the second prompt information is used for guiding a user to open the member authority.
3. The display device according to claim 2, wherein the controller is configured to display the first prompt information as follows:
and when the target video data stream is detected to be played to a target time node and the account authority is the membership authority, controlling a display to display the first prompt message on a playing interface.
4. The device according to claim 1, wherein upon receiving the preset operation, the controller is configured to control the playback timeline of the target video data stream to continue playing the video clip data stream after skipping the advertisement clip data stream as follows:
according to the advertisement duration, determining a play starting time node of the audio-video clip data stream after the advertisement clip data stream on the play time axis;
and starting playing the video and audio clip data stream positioned behind the advertisement clip data stream at the starting playing time node.
5. The display device of claim 4, wherein the controller is configured to determine the origin time node as follows:
determining the starting playing time node on the playing time axis according to the current played time of the advertisement section data stream and the advertisement time;
or, according to the target time node and the advertisement duration, determining the broadcast starting time node on the broadcast time axis.
6. The display device as claimed in claim 1, wherein after playing the target video data stream, the controller is further configured to perform:
when the advertisement identification is detected on the playing time axis, controlling a display to pause playing the target video data stream, recording the current pause time point of the target video data stream, and playing the advertisement data corresponding to the advertisement identification;
and after the advertisement data is played, continuing to play the target video data stream at the pause time point.
7. The display device according to claim 6, wherein the controller is further configured to perform:
and when the advertisement identification is detected on the playing time axis, if the account authority of the current login account of the video playing application is the membership authority, the advertisement data is not played, and the target video data stream is still played.
8. The display device according to claim 6, wherein the controller is further configured to perform:
when the advertisement identification is detected on the playing time axis, if the account authority is the non-membership authority, the playing of the target video data stream is suspended, the current suspension time point of the target video data stream is recorded, the advertisement data is played, and second prompt information used for guiding a user to open the membership authority is displayed on a playing interface of the advertisement data.
9. The display device according to claim 1, wherein the controller is further configured to perform:
sending a time tag acquisition request to a server at a time point on the playing time axis, wherein the time point is less than or equal to the target time node, the time tag acquisition request is used for acquiring time tag information obtained after the server marks the playing start point and the playing stop point of the advertisement section data stream in advance, and the time tag information is used for determining the advertisement duration;
and receiving the time tag information, and controlling a display to display first prompt information on a playing interface.
10. A method for controlling skipping of a video advertisement, comprising:
requesting a target video data stream from a server when receiving a video-on-demand operation on a target video in a video playing application;
receiving and playing a target video data stream, wherein the target video data stream comprises a video and audio fragment data stream and an advertisement fragment data stream, and the advertisement fragment data stream is positioned between two video and audio fragment data streams;
when the target video data stream is played to a target time node, displaying first prompt information on a playing interface; the target time node is a play start point of the advertisement segment data stream in a target video data stream, and the first prompt information is used for prompting a user to execute a preset operation to skip the playing of the advertisement segment data stream;
and when the preset operation is received, controlling the playing time axis of the target video data stream to skip the advertisement section data stream and then continuously playing the video and audio section data stream according to the advertisement duration of the advertisement section data stream.
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