CN115034813A - Advertisement display system integrating multiple communication functions - Google Patents
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- CN115034813A CN115034813A CN202210618453.5A CN202210618453A CN115034813A CN 115034813 A CN115034813 A CN 115034813A CN 202210618453 A CN202210618453 A CN 202210618453A CN 115034813 A CN115034813 A CN 115034813A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
Abstract
The invention relates to the technical field of advertisement display, in particular to an advertisement display system integrating multiple communication functions, which comprises: an advertisement display device arranged in the elevator; the system comprises a camera module, a camera module and a control module, wherein the camera module is used for acquiring a face image set of people in an elevator, and the face image set comprises at least one sub-face image; a processor, the processor comprising: the matching module is used for matching in a historical database according to the at least one sub-face image to obtain a historical access record of the at least one sub-face image; the analysis module is used for analyzing the historical access record corresponding to the at least one sub-face image to obtain the preference information of the at least one sub-face image; and the selection module is used for selecting the advertisement with the highest matching degree according to the preference information of the at least one sub-face image to display. The method and the device have the effect of improving the pertinence of the advertisement and further improving the conversion efficiency of the advertisement.
Description
Technical Field
The invention relates to the technical field of advertisement display, in particular to an advertisement display system integrating multiple communication functions.
Background
At present, for example, CN114513563A discloses a display screen handle and an advertisement display system thereof with multiple communication functions, a communication module of the display screen handle is provided with multiple communication protocols, and can integrate multiple communication functions, but when the advertisement display system is applied to a specific scene, such as a building, the advertisement display system only pushes and plays advertisements according to a time sequence, and the conversion efficiency is low.
Disclosure of Invention
In order to improve the advertising pertinence and further improve the conversion efficiency of advertisements, the application provides an advertisement display system integrating multiple communication functions.
The above object of the present invention is achieved by the following technical solutions:
an advertisement display system fusing multiple communication functions is applied to intelligent buildings and comprises:
an advertisement display device arranged in the elevator;
the system comprises a camera module, a camera module and a control module, wherein the camera module is used for acquiring a face image set of people in the elevator, and the face image set comprises at least one sub-face image;
a processor, the processor comprising:
the matching module is used for matching in a historical database according to the at least one sub-face image to obtain a historical access record of the at least one sub-face image;
the analysis module is used for analyzing the historical access record corresponding to the at least one sub-face image to obtain the preference information of the at least one sub-face image;
and the selection module is used for selecting the advertisement with the highest matching degree according to the preference information of the at least one sub-face image to display.
By adopting the technical scheme, the camera module acquires the face image set of the personnel in the elevator and sends the face image set to the processor, the processor matches the corresponding historical access records in the historical database according to the face image set, then analyzes the historical access records to obtain the preference information of each sub-face image, and selects proper advertisements to play according to the preference information, so that the pertinence of the advertisements is improved, and the conversion efficiency of the advertisements is improved.
The present application may be further configured in a preferred example to: the historical entry and exit records comprise entry into the stopping floor and carrying of articles.
The present application may be further configured in a preferred example to: the preference information includes a plurality of sub-preference information, and the analysis module includes:
the destination and portrait matching unit is used for matching the access destination of people in the building and the portrait of people in a database according to the stop floor in the historical access record corresponding to the at least one sub face image, wherein the portrait of people comprises a plurality of sub portrait of people;
the article attribute matching unit is used for matching article attributes of people in a database according to the carried articles in the historical access record corresponding to the at least one sub-face image, and the article attributes comprise a plurality of sub-article attributes;
and the summarizing unit is used for taking an access purpose as sub-preference information, taking a sub-person portrait as the sub-preference information and taking a sub-article attribute as the sub-preference information.
Through adopting above-mentioned technical scheme, rely on arranging of each floor of building itself, stop the floor according to personnel's history discrepancy record and carry out the portrayal to personnel to inference personnel's access purpose combines the attribute of its article that carries, can the analysis obtain this personnel's preference or demand, and then more accurate propelling movement.
The present application may be further configured in a preferred example to: the selecting and displaying the advertisement with the highest matching degree according to the preference information of the at least one sub-face image comprises the following steps:
under the condition that the face image set comprises a plurality of sub face images, counting the number of the same sub preference information in the sub face images, and sequencing the sub face images according to the number at least to obtain a first sub preference information sequence;
acquiring a first preset number of pieces of sub-preference information which are ranked at the top in the first sub-preference information sequence as pre-screening sub-preference information;
acquiring a second preset number of pieces of sub-preference information which are ranked in the pre-screening sub-preference information and serve as the sub-preference information to be dispersed, and taking the remaining sub-preference information as first pre-matching sub-preference information, wherein the second preset number is smaller than the first preset number;
acquiring an approximate sub-preference information set of each sub-preference information to be dispersed in a database based on each sub-preference information to be dispersed;
counting an approximate sub-preference information set of each sub-preference information to be dispersed and the number of the same sub-preference information in each sub-preference information to be dispersed, and sequencing the sub-preference information to be dispersed from at least one to obtain a second sub-preference information sequence;
acquiring a second preset number of sub-preference information with the top rank in a second sub-preference information sequence as second pre-matching sub-preference information;
and screening the advertisement with the highest matching degree in an advertisement database according to a pre-matching sub-preference information set for displaying, wherein the pre-matching sub-preference information set comprises first pre-matching sub-preference information and second pre-matching sub-preference information.
By adopting the technical scheme, when a plurality of persons exist in the elevator cage body, the advertisement can be pushed in the field of gathering the sub-preference information according to the sub-preference information of all the persons.
The present application may be further configured in a preferred example to: the advertisement is associated with a plurality of sub-label information;
screening out the advertisement with the highest matching degree in the advertisement database according to the first pre-matching sub-preference information and the second pre-matching sub-preference information for displaying, wherein the method comprises the following steps:
and screening out the advertisements with the most number of associated sub-label information in the advertisement database and the sub-preference information in the pre-matching sub-preference information set for display.
The present application may be further configured in a preferred example to: the obtaining of the historical access record of the at least one sub-face image according to the matching of the at least one sub-face image in the historical database comprises:
and matching the at least one sub-face image in a historical database to obtain a historical access record of the at least one sub-face image in the past preset time.
Through adopting above-mentioned technical scheme, obtain the historical record of coming in and going out in the past preset time, for example the historical record of coming in and going out in past a week, reduce the calculation power on the one hand, on the other hand personnel's demand constantly changes, can focus on demand and the preference of near period.
The present application may be further configured in a preferred example to: the elevator safety monitoring system further comprises a triggering module, wherein the triggering module is used for detecting whether people exist in the elevator; and the triggering module sends a starting signal to the processor under the condition that the existence of the personnel is detected.
The application may be further configured in a preferred example to: and the triggering module sends a closing signal to the advertisement display device under the condition that no person exists.
In summary, the present application includes at least one of the following beneficial technical effects:
1. the camera module acquires a face image set of personnel in the elevator and sends the face image set to the processor, the processor matches corresponding historical access records in a historical database according to the face image set, then analyzes the historical access records to obtain preference information of each sub-face image, and selects appropriate advertisements to play according to the preference information, so that the advertisement pertinence is improved, and the advertisement conversion efficiency is improved;
2. by means of arrangement of each floor of the building, people are imaged according to the stop floors in the historical access records of the people, the access purpose of the people is inferred, and the preference or the demand of the people can be analyzed and obtained by combining the attributes of articles carried by the people, so that the people can be pushed more accurately;
3. when a plurality of persons exist in the elevator cage body, the field with the gathered sub-preference information can be selected to push the advertisement according to the sub-preference information of all the persons.
Drawings
FIG. 1 is a schematic connection diagram of modules and units of an advertisement display system incorporating multiple communication functions according to an embodiment of the present application;
fig. 2 is a flowchart illustrating implementation steps of a selection module according to an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the terms "first", "second", etc. in the present invention are used for distinguishing similar objects, and are not necessarily used for describing a particular order or sequence. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure.
In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship, unless otherwise specified.
An advertisement display system incorporating a plurality of communication functions of the present application is described below with reference to the accompanying drawings.
Fig. 1 is a schematic connection diagram of modules and units of an advertisement display system with multiple communication functions in an embodiment of the present application, and as shown in fig. 1, the advertisement display system with multiple communication functions is mainly applied to intelligent buildings, such as department stores, office buildings, and the like, and includes an advertisement display device, a camera module, a trigger module, and a processor, a database is built in the system, a management terminal can store data in the database through a communication module built in the system, and multiple communication protocols are built in the communication module, so that multiple communication functions can be integrated; the advertisement display device, the camera shooting module and the triggering module are all in communication connection with the processor, the triggering module is also in communication connection with the advertisement display device, and particularly, communication is achieved preferably in a wireless communication mode, such as a LoRa technology, a WiFi/IEEE 802.11 protocol, a ZigBee/802.15.4 protocol, a Thread/IEEE 802.15.4 protocol, a Z-Wave protocol and the like.
The system comprises an advertisement display device, a camera module, a control module and a display module, wherein the advertisement display device is arranged on the inner wall of an elevator, the camera module is arranged on the inner wall of the elevator to shoot the interior of the elevator to obtain a face image set of people in the elevator, and the face image set comprises at least one sub-face image; the triggering module is used for detecting whether people exist in the elevator, specifically, a weighing sensor can be adopted to weigh the bearing weight in the elevator, when the bearing weight exceeds a preset threshold value, the existence of people is judged, otherwise, the existence of people is not judged; the elevator car can also be shot in a camera mode, and the shot images are compared with the preset foreground images to judge whether people exist. In one embodiment, when the triggering module detects that no person exists in the elevator, the triggering module sends a closing signal to the advertisement display device and the processor, the advertisement display device does not play advertisements after receiving the closing signal, and the processor enters a dormant state after receiving the closing signal; when the triggering module detects that personnel exist in the elevator, a starting signal is sent to the advertisement display device and the processor, the processor enters a working state after receiving the starting signal, and the advertisement display device plays an advertisement according to the control of the processor after receiving the starting signal;
the processor includes: the system comprises a matching module, an analysis module and a selection module, wherein the matching module is used for obtaining a historical access record of at least one sub-face image in a historical database according to the matching of the at least one sub-face image, and in one embodiment, the historical access record in the past preset time, such as the historical access record in the past week, is obtained, so that on one hand, the calculation power is reduced, on the other hand, the requirements of personnel are continuously changed, and the requirements and the preference in the near period of time can be focused;
specifically, the module of making a video recording is internal to the elevator railway carriage or compartment and is monitored to personnel's face image in the elevator is discerned in real time, discerns face image at every turn and then intercepts the whole image of personnel that will correspond, inputs and reasons in the good article model of training in advance, in order to obtain personnel's the article that carries, this article model is obtained through following mode training:
labeling each personnel whole image sample in the personnel whole image sample training set to label the carried article of each personnel whole image sample, wherein the carried article is associated with all or part of information in the personnel whole image; and training the neural network through the marked personnel whole image sample training set to obtain an article model.
The sample marking is completed through manual marking, and then the object model trained through the marked sample data can identify and deduce the carried objects of the personnel more accurately.
When the camera module shoots a face image, the whole image of the corresponding person, the stopping floor, the carried articles and the time stamp at that time are recorded to form a historical access record and stored in a historical database.
The camera module shoots an image in the elevator cage, then at least one sub-face image is selected in an identification frame in the image, and then matching search is carried out in a history database according to the sub-face image selected in the frame so as to match historical access records in the history database;
the analysis module is used for analyzing the historical access record corresponding to the at least one sub-face image to obtain the preference information of the at least one sub-face image;
the analysis module comprises:
the destination and portrait matching unit is used for matching the access destination of people in the building and the portrait of the people in the database according to the stop floor in the historical access record corresponding to at least one sub face image, wherein the portrait of the people comprises a plurality of sub portrait of the people;
the system comprises an article attribute matching unit, a database and a display unit, wherein the article attribute matching unit is used for matching article carried in a historical access record corresponding to at least one sub-face image to the attribute of a person in the database, and the article attribute comprises a plurality of sub-article attributes;
and the summarizing unit is used for taking an access purpose as sub-preference information, taking a sub-person portrait as the sub-preference information and taking a sub-article attribute as the sub-preference information.
Specifically, the access purpose and the personnel portraits of the personnel in the building are matched in the database according to the stop floors in the historical access records, the access purpose comprises working, shopping, entertainment, fitness, dining, family and visiting, and the like, the personnel portraits are generated according to the floor configuration corresponding to the stop floors, for example, the floor configuration is a place of a certain floor, when the access purpose of the personnel is working, a company corresponding to the stop floors is determined according to the access purpose of the personnel, and the personnel portraits are obtained according to the staff attributes of the company of the floor, such as spelling, youth, drilling, working and the like, and it can be understood that the personnel portraits can comprise a plurality of sub-personnel portraits; one sub-face image may correspond to a plurality of historical access records, and the plurality of historical access records may correspond to a plurality of access purposes;
matching the attributes of the articles, such as 'reading', 'electronic', 'portable', 'learning' and a plurality of sub-article attributes in the database, corresponding to the electronic readers according to the attributes of the articles carried in the history access records corresponding to at least one sub-face image in the database, such as the articles carried by the persons and the electronic readers such as a kinele and the like; it is understood that the corresponding relations between the stop floors, the access purposes and the person figures are pre-stored in the database so as to be convenient for subsequent inquiry and call, and the mapping relations between the carried articles and the article attributes are also pre-stored in the database.
Then, an access purpose is used as sub-preference information, a sub-person portrait is used as the sub-preference information, and a sub-article attribute is used as the sub-preference information, so that the preference information corresponding to a face image, namely a plurality of sub-preference information, is obtained.
The selection module is used for selecting the advertisement with the highest matching degree according to the preference information of the at least one sub-face image to display; specifically, referring to fig. 2, in an embodiment, selecting an advertisement with the highest matching degree according to the preference information of at least one sub-face image for display includes:
s11, under the condition that the face image set comprises a plurality of sub face images, counting the number of the same sub preference information in the sub face images, and sequencing the sub face images according to the number of the sub face images to obtain a first sub preference information sequence;
the face image set comprises a plurality of sub face images, namely, the situation that a plurality of persons exist in an elevator cage body is shown, the plurality of sub face images respectively have a plurality of sub preference information, all the sub preference information is summarized at the moment, the number of the same sub preference information is counted, for example, the number of the sub preference information of reading is counted if a plurality of sub preference information of reading exist; by adopting the mode, the number of each sub-preference information is counted, and the sub-preference information is sequenced at least according to the number, so that a first sub-preference information sequence can be obtained;
s12, obtaining a first preset number of sub-preference information with the top rank in the first sub-preference information sequence as pre-screening sub-preference information;
the first preset number is a value set by a manager, for example, the first preset number can be set to 5, and 5 pieces of sub-preference information ranked at the top 5 in the first sub-preference information sequence are acquired as pre-screening sub-preference information;
s13, obtaining a second preset number of sub-preference information after ranking in the pre-screening sub-preference information as sub-preference information to be dispersed, and taking the rest sub-preference information as first pre-matching sub-preference information;
after the 5 pieces of pre-screening sub-preference information are obtained, still sorting the 5 pieces of pre-screening sub-preference information according to at least number, then obtaining a second preset number of sub-preference information after ranking as sub-preference information to be dispersed, wherein the second preset number is smaller than the first preset number, for example, the second preset number can be set to 3, and then performing subsequent processing on the rest 3 pieces of pre-screening sub-preference information as sub-preference information to be dispersed except the pre-screening sub-preference information of the 2-step ranking;
s14, acquiring an approximate sub-preference information set of each sub-preference information to be dispersed in a database based on each sub-preference information to be dispersed;
specifically, the database stores the similarity relationship between the sub-preference information in advance, for example, the similarity relationship between the "reading" and the "learning" is stored, the similarity relationship between the "reading" and the "learning" is prestored in the database, and the approximate sub-preference information of the "learning" can be obtained according to the "reading" in the following; and taking the sub-preference information with similar relevance as an approximate sub-preference information set.
S15, counting an approximate sub-preference information set of each sub-preference information to be dispersed and the number of the same sub-preference information in each sub-preference information to be dispersed, and sequencing the sub-preference information to be dispersed from at least one to more according to the number to obtain a second sub-preference information sequence;
s16, acquiring a second preset number of sub-preference information with the top rank in the second sub-preference information sequence as second pre-matching sub-preference information;
combining a plurality of approximate sub-preference information diverged from the sub-preference information to be dispersed with the sub-preference information to be dispersed, summarizing and sorting again to obtain a second sub-preference information sequence; and then extracting three pieces of sub-preference information with the number being sequenced to be the first 3 to serve as second pre-matching sub-preference information.
S17, screening out the advertisement with the highest matching degree in the advertisement database according to the pre-matching sub-preference information set for display, wherein the pre-matching sub-preference information set comprises first pre-matching sub-preference information and second pre-matching sub-preference information.
After the first pre-matching sub-preference information and the second pre-matching sub-preference information are obtained, summarizing the first pre-matching sub-preference information and the second pre-matching sub-preference information to obtain a pre-matching sub-preference information set, and then screening out the advertisement with the highest matching degree in an advertisement database according to the pre-matching sub-preference information set for displaying; specifically, the advertisement stored in the advertisement database is associated with a plurality of sub-tag information, for example, an advertisement of an english learning machine is associated with sub-tag information such as "learning", "electronic", "junior middle school", "english", etc.; the specific screening mode of the advertisement with the highest matching degree is that the advertisement with the most number of associated sub-label information in the advertisement database and the sub-preference information in the pre-matching sub-preference information set is screened out to be displayed.
In one embodiment, in the case that the face image set only includes one sub-face image, that is, only one person exists in the elevator car, only the sub-preference information of the face image of the person is used as the pre-matching sub-preference information set, and the advertisement with the highest matching degree is screened out from the advertisement database according to the pre-matching sub-preference information set and displayed.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user can be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (8)
1. Fuse multiple communication function's advertisement display system, be applied to intelligent building in, its characterized in that includes:
an advertisement display device arranged in the elevator;
the system comprises a camera module, a camera module and a control module, wherein the camera module is used for acquiring a face image set of people in the elevator, and the face image set comprises at least one sub-face image;
a processor, the processor comprising:
the matching module is used for matching in a historical database according to the at least one sub-face image to obtain a historical access record of the at least one sub-face image;
the analysis module is used for analyzing the historical access record corresponding to the at least one sub-face image to obtain the preference information of the at least one sub-face image;
and the selection module is used for selecting the advertisement with the highest matching degree according to the preference information of the at least one sub-face image to display.
2. The advertising display system incorporating multiple communication functions of claim 1, wherein the historical entry and exit records include entry to a landing floor, and carrying of items.
3. The advertising display system integrating a plurality of communication functions of claim 2, wherein the preference information includes a plurality of sub-preference information, and the analysis module comprises:
the destination and portrait matching unit is used for matching the access destination of people in the building and the portrait of people in a database according to the stop floor in the historical access record corresponding to the at least one sub face image, wherein the portrait of people comprises a plurality of sub portrait of people;
the article attribute matching unit is used for matching article attributes of people in a database according to the carried articles in the historical access record corresponding to the at least one sub-face image, wherein the article attributes comprise a plurality of sub-article attributes;
and the summarizing unit is used for taking an access purpose as sub-preference information, taking a sub-person portrait as the sub-preference information and taking a sub-article attribute as the sub-preference information.
4. The advertisement display system combining multiple communication functions according to claim 3, wherein the selecting the advertisement with the highest matching degree according to the preference information of the at least one sub-face image for display comprises:
under the condition that the face image set comprises a plurality of sub face images, counting the number of the same sub preference information in the sub face images, and sequencing the sub face images according to the number at least to obtain a first sub preference information sequence;
acquiring a first preset number of pieces of sub-preference information which are ranked at the top in the first sub-preference information sequence as pre-screening sub-preference information;
acquiring a second preset number of pieces of sub-preference information which are ranked in the pre-screening sub-preference information and serve as the sub-preference information to be dispersed, and taking the remaining sub-preference information as first pre-matching sub-preference information, wherein the second preset number is smaller than the first preset number;
acquiring an approximate sub-preference information set of each sub-preference information to be dispersed in a database based on each sub-preference information to be dispersed;
counting an approximate sub-preference information set of each sub-preference information to be dispersed and the number of the same sub-preference information in each sub-preference information to be dispersed, and sequencing the sub-preference information to be dispersed from at least one to obtain a second sub-preference information sequence;
acquiring a second preset number of sub-preference information with the top rank in a second sub-preference information sequence as second pre-matching sub-preference information;
and screening the advertisement with the highest matching degree in an advertisement database according to a pre-matching sub-preference information set for displaying, wherein the pre-matching sub-preference information set comprises first pre-matching sub-preference information and second pre-matching sub-preference information.
5. The advertisement display system fusing multiple communication functions according to claim 4, wherein the advertisement is associated with multiple sub tag information;
screening out the advertisement with the highest matching degree in the advertisement database according to the first pre-matching sub-preference information and the second pre-matching sub-preference information for displaying, wherein the method comprises the following steps:
and screening out the advertisements with the most number of associated sub-label information in the advertisement database and the sub-preference information in the pre-matching sub-preference information set for display.
6. The advertising display system integrating multiple communication functions as claimed in claim 1, wherein the obtaining of the historical access record of the at least one sub-facial image according to the matching of the at least one sub-facial image in the historical database comprises:
and matching the at least one sub-face image in a historical database to obtain a historical access record of the at least one sub-face image in the past preset time.
7. The advertising display system integrating multiple communication functions as claimed in claim 1, further comprising a triggering module for detecting whether a person is present in the elevator; and the triggering module sends a starting signal to the processor under the condition that the existence of the personnel is detected.
8. The advertising display system integrating a plurality of communication functions according to claim 1,
and the triggering module sends a closing signal to the advertisement display device under the condition that no person exists.
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