CN115004672A - Information pushing method and device, server and storage medium - Google Patents
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Abstract
The embodiment of the application discloses an information pushing method, an information pushing device, a server and a storage medium. The method comprises the following steps: responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user; acquiring a target user portrait of a pushed target user; and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user. Therefore, when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, and then the user portrait service platform can respond to the information pushing request and push information corresponding to the information pushing request to a target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have user portrait or does not have enough user portrait is solved.
Description
The present application relates to the field of computer technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a storage medium.
With the development of internet services, data is also growing explosively, and the operation requirements on data in various industries are increasing, for example, a related recommendation system can push information according to a user portrait. However, some information providers who cannot collect user images efficiently cannot accurately provide users with desired information.
Disclosure of Invention
In view of the above problems, the present application provides an information pushing method, apparatus, server and storage medium to improve the above problems.
In a first aspect, the present application provides an information pushing method, which is applied to a user portrait service platform, and the method includes: responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user; acquiring a target user portrait of the push target user; and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
In a second aspect, the present application provides an information pushing apparatus, operating on a user portrait service platform, the apparatus including: the request processing unit is used for responding to an information pushing request sent by a third-party information pushing end and acquiring a pushing target user; a portrait acquisition unit for acquiring a target user portrait of the push target user; and the information pushing unit is used for pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
In a third aspect, the present application provides a server comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the methods described above.
In a fourth aspect, the present application provides a computer readable storage medium having program code stored therein, wherein the program code when executed by a processor performs the method described above.
The application provides an information pushing method, an information pushing device, a server and a storage medium, wherein a pushing target user is obtained in response to an information pushing request sent by a third-party information pushing end, a target user portrait of the pushing target user is obtained, and information corresponding to the information pushing request is pushed to the target user based on the target user portrait of the pushing target user. Therefore, when the third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have the user portrait or does not have enough user portrait is solved.
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a flowchart illustrating an information pushing method according to an embodiment of the present application
Fig. 2 is a flowchart illustrating an information pushing method according to another embodiment of the present application;
fig. 3 is a flowchart illustrating an information pushing method according to still another embodiment of the present application;
fig. 4 is a flowchart illustrating an information pushing method according to another embodiment of the present application;
fig. 5 is a flowchart illustrating an information pushing method according to another embodiment of the present application;
fig. 6 shows a block diagram of an information pushing apparatus according to an embodiment of the present application;
fig. 7 is a block diagram illustrating an information pushing apparatus according to another embodiment of the present application;
fig. 8 is a block diagram illustrating another electronic device for executing an information pushing method according to an embodiment of the present application;
fig. 9 is a storage unit for storing or carrying program codes for implementing an information pushing method according to an embodiment of the present application.
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
User portrayal is a very popular research direction in the related art. By processing, mining and depicting information such as active behaviors and consumption behaviors of the user, a user portrait (namely a user portrait of the user) can be formed, and further a user portrait label of a related user is generated, so that user characteristics can be known more comprehensively. After the user portrait label is generated, the appropriate content can be pushed to the user more pertinently, and the pushing operation cost can be reduced.
For example, upon generating a user representation tag for a user, the generated user representation tag may characterize that the user likes sports, that the user likes rice, and that the user likes to watch sports events. Then in this case, when the message is pushed to the user, a message matching the user profile may be pushed. For example, when the user is in the process of using an application program of the order type, more information about rice may be pushed. While more video content about the sports game may be pushed while the user is using the video-like application.
The inventor finds in research that not all information push terminals have the user portrait collection capability, or not all information push terminals have collected enough user portraits when performing information push. For example, for some applications with smaller masses, the user base is poor, so that the user representation of the user cannot be effectively collected without more users. Also, because the user representation characterizes the user's preferences in some way, the process of collecting the user representation may take a certain amount of time, e.g., a week or a month. However, for some newly released applications, it may not be possible to effectively render the user portrait from the cell phone because of the low time usage.
Therefore, the inventor proposes an information push method, an information push device, a server and a storage medium provided by the present application, in response to an information push request sent by a third party information push terminal, obtaining a push target user, obtaining a target user portrait of the push target user, and pushing information corresponding to the information push request to the target user based on the target user portrait of the push target user. Therefore, when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have user portrait or does not have enough user portrait is solved.
Technical terms related to the embodiments of the present application will be described below.
User portrayal service platform: the user portrait service platform can be understood as a platform with user portrait collection and storage functions and with information push function. The user portrait service platform can run on a single server or a service cluster consisting of a plurality of servers.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 1, an information pushing method provided in an embodiment of the present application is applied to a user portrait service platform, and the method includes:
s110: and responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user.
In addition, for the user representation service platform, the side sending the information pushing request is a third-party information pushing end. The third-party information push terminal can be understood as a terminal which does not belong to the same company or the same developer as the user image service platform. The purpose of sending the information push request to the user portrait service platform by the third-party information push terminal is to push information to the user through the user portrait service platform. Illustratively, the third-party information push terminal is an application program which is just on the market, and the application program is compensated by the use time of the user, and sufficient user portrait is not stored, so that the user portrait cannot be effectively utilized to realize accurate directional information push, and then the application program serving as the third-party information push terminal can send an information push request to the user portrait service platform, so that the user portrait collected in the user portrait service platform can be conveniently used to realize more accurate information push.
After receiving the information pushing request, the user portrait service platform can further acquire a pushing target user. Wherein, the push target user can be understood as the user to which the information is pushed. There are various ways to acquire the push target user in this embodiment.
As a manner, an identifier of a push target user may be carried in an information push request sent by a third-party push end to a user portrait service platform, in this case, the obtaining the push target user in response to the information push request sent by the third-party information push end includes: and responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user from the information pushing request. In this way, when the third party push terminal generates the information push request, the identifier of the push target user may be obtained first, and then the identifier of the push target user is added to the generated information push request, so that after the user portrait service platform obtains the information push request, the identifier of the push target user may be analyzed from the information push request, and the push target user may be determined according to the identifier of the push target user. For example, the identifier of the push target user may be an account of the user logging in the third party information push terminal, or may be a mobile phone number of the user.
Alternatively, the information push request may carry a requirement on information push at the current time, and the user representation service platform may determine a push target user according to the requirement on information push after receiving the information push request. Illustratively, the requirement of information push can be the destination area of information push, and can be the destination group of information push.
S120: and acquiring a target user portrait of the push target user.
In addition, the user portrait service platform stores more user portraits, so that the user portrait service platform can acquire the required target user portrait in the storage area of the platform. The target user representation may represent all user representations of the user or a portion of the user representation of the user. Optionally, the user representation service platform may determine, according to the third-party information push terminal, whether the target user representation is all user representations of the push target user or part of the user representation of the push target user. And determining whether the target user portrait is all user portraits of the push target user or part of user portraits of the push target user according to the current information push requirement.
For example, a user representation of a user may include a user's preferences in various aspects of sports, literature, entertainment, and consumption. And when the information pushing request received by the user portrait service platform is about pushing a new product to be listed, the user portrait service platform can only obtain the preference of the user in the consumption aspect without obtaining the preference of other aspects. For another example, if the user representation service platform receives a message about pushing a sports event, the user representation service platform may only obtain the user's preference in sports instead of other preferences.
S130: and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
In this embodiment, the user representation service platform may push information corresponding to the information push request to the target user in a variety of ways.
In one aspect, the pushing, to the target user, information corresponding to the information push request based on a target user representation of the push target user includes: and pushing information corresponding to the information pushing request to the target user through a client corresponding to the third-party information pushing end based on the target user image of the pushing target user.
It should be noted that the third-party information pushing end may be understood as a side that needs to perform information pushing. For the third-party information push terminal, a server terminal may be configured correspondingly, and a client terminal may also be configured correspondingly. Furthermore, it can be understood that an information push channel may be more sensitive to a user, and the more information is pushed to the user through a certain information push channel, the more the usage habit of the user on the information push channel may be increased. Moreover, for the third-party information pushing end, under the condition of pushing information through the user portrait service platform, if the pushing of the information can still be completed through the client corresponding to the third-party information pushing end, the user can still feel that the information is pushed to the user directly through other platforms (for example, the user portrait service platform in this embodiment), and thus the acceptance degree of the user on the received information is favorably improved, so that the information conversion rate is improved.
For example, there may be a client a corresponding to the third-party information pushing end a, in this case, the information pushed to the user by the user representation service platform is still pushed to the user through the client a, and then the user does not perceive that the message is actually pushed to the client a by the user representation service platform.
As one mode, in order to push the information corresponding to the information push request to the target user through the client corresponding to the third-party information push terminal, a server of the client corresponding to the third-party information push terminal may establish a communication connection with the user portrait service platform in advance. When the user portrait service platform pushes the information corresponding to the information pushing request to the target user, the information can be pushed to a server of a client corresponding to a third-party information pushing end, and then the information is pushed to the client corresponding to the third-party information pushing end by the server.
The information pushing method responds to an information pushing request sent by a third-party information pushing end, obtains a pushing target user, obtains a target user portrait of the pushing target user, and pushes information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user. Therefore, when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have user portrait or does not have enough user portrait is solved.
Referring to fig. 2, an information pushing method provided in an embodiment of the present application is applied to a user portrait service platform, and the method includes:
s210: and responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user.
S220: and acquiring the grade of the account bound by the third party information pushing end.
The user portrait service platform may be configured with a plurality of levels of accounts, and different accounts may correspond to different user portrait contents. Optionally, the content of the user representation that can be used may be richer for accounts with higher ranks. For example, where a user representation configured for a user representation service platform may include user preferences in various aspects of sports, literature, entertainment, and consumption, i.e., a user representation corresponding to various aspects of sports, literature, entertainment, and consumption, a lower-level account may correspond to at most one category of user representations in the sports, literature, entertainment, and consumption being used, a middle-level account may correspond to one to three categories of user representations in the sports, literature, entertainment, and consumption being used, and a higher-level account may correspond to all categories of user representations in the sports, literature, entertainment, and consumption being used. The corresponding usage is understood to be that information is pushed based on a user figure of the corresponding usage when information is pushed to a pushing target user.
Based on the above content, the user portrait service platform may store the corresponding grade of each third-party information push terminal in a local or other storage area, and further obtain the grade after the information push request.
In this embodiment, the user representation service platform may configure the account level corresponding to each third-party information push terminal in various ways.
As a mode, the third-party information push terminal may obtain the account number of the corresponding level by paying the corresponding consumption amount. In this way, the higher the amount of consumption paid, the higher the level of the obtained account, and the revenue of the user portrait service platform can be increased.
Alternatively, the user portrait service platform may determine the grade of the account corresponding to each third-party information push terminal according to the duration or the number of times that the third-party information push terminal uses the user portrait service platform to push information. In this way, the longer the duration or the more times the information is pushed by using the user portrait service platform, the higher the level of the corresponding account is, so that the viscosity of the third-party information pushing end on the user service platform can be increased, and the increase of the utilization rate of the user portrait service platform is facilitated.
S230: and acquiring a target user portrait of the push target user based on the grade.
As indicated above, the number of user representations for each level of accounts may be pre-configured by the user representation service platform. And which specific type of user representation can be configured by the third party information pushing terminal. Illustratively, the type of the user image used corresponding to the low-level account is one, in which case, the third-party information pushing terminal may configure the type of the user image used corresponding to any one of sports, literature, entertainment, and consumption.
Then as a way of obtaining a target user representation of the push target user based on the ranking comprises: determining a target portrait classification matching the rating from a plurality of portrait classifications; and taking the user portrait of the push target user classified corresponding to the target portrait as the target user portrait of the push target user.
Alternatively, in addition to different levels of accounts corresponding to different numbers of user portrait types, different levels of accounts may be configured to correspond to different degrees of hierarchy of user portraits. Alternatively, user representations for the aforementioned illustrated sports, literature, entertainment, and consumer categories may be configured as one-level classified representations, each of which includes multiple levels of sub-classifications. For example, a user figure of sports may be subdivided into a user figure of football, a user figure of basketball, and a user figure of running. Further, the user image of consumer can be further divided into a user image of electric consumer, a user image of consumer of living goods, and a user image of audiovisual consumer. In this case, even though all the one-level classified images can be used for the account of the lower level, the use of the multi-level sub-classification for each one-level classified image is limited. For example, a lower-ranked account can be associated with only a user figure of a football game or a user figure of a basketball game, which is associated with a user figure of a sports game, but cannot be associated with a user figure of a running game. For another example, a user image of an electric consumer under a user image of a consumer can be handled for a lower-level account, and a user image of a consumer of a living good and a user image of an audiovisual consumer cannot be handled.
In this manner, the obtaining a target user representation of the push target user based on the ranking includes: determining target sub-classifications from a plurality of image classifications that each match the level; and taking the user portrait of the push target user corresponding to the target sub-classification as the target user portrait of the push target user.
S240: and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
The information pushing method responds to an information pushing request sent by a third-party information pushing end, a pushing target user is obtained, a target user portrait of the pushing target user is obtained based on the grade, and information corresponding to the information pushing request is pushed to the target user based on the target user portrait of the pushing target user. Therefore, when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have user portrait or does not have enough user portrait is solved.
Referring to fig. 3, an information pushing method provided in an embodiment of the present application is applied to a user portrait service platform, and the method includes:
s310: and responding to an information pushing request sent by a third-party information pushing end, and acquiring an information pushing task identifier from the information pushing request.
S320: and acquiring a user corresponding to the information push task identifier as a push target user.
It should be noted that, in this embodiment, the push task identifier represents the purpose of message push performed at the present time. Optionally, the information pushing task identifier may be used for a pushing purpose below the information pushing task identifier, or may be used for a pushing purpose by people.
As one mode, the push task identifier is used to characterize a region corresponding to the push task. The acquiring the user corresponding to the information pushing task identifier as a pushing target user comprises the following steps: and acquiring a user of which the region belongs to the region represented by the pushing task identifier as a pushing target user. For example, the merchant corresponding to the third-party information pushing end prepares to newly market a product in the area a, and further desires to push information about the new product being listed to the user in the area a. In this case, the push task identifier represents that the destination region for information push is region a, that is, the region corresponding to the push task is region a.
S330: and acquiring a target user portrait of the push target user.
S340: and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
The information pushing method responds to an information pushing request sent by a third-party information pushing end, obtains an information pushing task identifier from the information pushing request, obtains a user corresponding to the information pushing task identifier as a pushing target user, obtains a target user portrait of the pushing target user, and pushes information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user. Therefore, when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have user portrait or does not have enough user portrait is solved.
Referring to fig. 4, an information pushing method provided in an embodiment of the present application is applied to a user portrait service platform, and the method includes:
s410: responding to an information pushing request sent by a third-party information pushing end, and acquiring a user identity from the information pushing request.
S420: and acquiring a user corresponding to the user identity as a pushing target user.
As a mode, the step of acquiring the user corresponding to the user identity as a push target user includes: and if the type of the user identity identification meets the specified type, acquiring the user corresponding to the user identity identification as a pushing target user. If the type of the user identity does not meet the specified type, converting the type of the user identity so as to convert the type of the user identity into the specified type; if the conversion is successful, obtaining the user identity of the specified type; and acquiring the user corresponding to the user identity identifier of the specified type as a pushing target user.
It should be noted that the user identity corresponding to each third-party information push terminal may be different. For example, some of the user ids used by the third-party information push end may be an account number used by the user to log in the third-party information push end, and some of the user ids used by the third-party information push end may be a mobile phone number of the user. In this case, when the third-party information push terminal sends the information push request to the user representation service platform, the user identity added to the information push request may be different. However, when the user representation service platform pushes information, user identity representations for distinguishing different users may be fixed. For example, the mobile phone number of the user may be directly used, in this case, if the user identifier carried in the information push request received by the user representation service platform is an account number used by the user to log in the third-party information push terminal, the user representation service platform needs to perform conversion of the type of the user identifier to convert the account number used for logging in the third-party information push terminal into a corresponding mobile phone number.
Optionally, the converting the type of the user identity includes: acquiring a type conversion configuration file, wherein the configuration file records the mutual mapping relation among a plurality of types; and converting the type of the user identity identification based on the type conversion configuration file. It will be appreciated that a mutual mapping between each type of user identity may be stored in the type conversion profile. For example, the user is used for logging in the mapping relationship between the account of the third-party information pushing terminal and the corresponding mobile phone number.
It should be noted that, for different third party information push terminals, the accounts used by two different users may be the same. For example, the account yyyy for logging is stored for the third-party information push terminal a, and the account yyyy for logging is stored for the third-party information push terminal B, but the account yyyy stored for the third-party information push terminal a and the account yyyyy stored for the third-party information push terminal B may correspond to different users. In order to avoid conversion errors of the user identification types, a configuration file recorded with the mutual mapping relation among the multiple types is stored in the user portrait service platform corresponding to each third-party information push terminal.
In this manner, optionally, the obtaining of the push target user in response to the information push request sent by the third-party information push terminal further includes: receiving the type conversion configuration file uploaded by the third-party information pushing end; and storing the uploaded type conversion configuration file. It should be noted that, the user of the third-party information delivery end initially registers and generates an account at the third-party information delivery end. Therefore, the third-party information pushing end can have a relatively completed mapping relation between the account and the mobile phone number, and further, in order to enable the user portrait service platform to more smoothly complete the conversion between the account and the mobile phone number, the third-party information pushing end can upload the configuration file to the user service platform.
S430: and acquiring a target user portrait of the push target user.
S440: and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
The application provides an information pushing method, so that when a third-party information pushing end needs to send information to a user, an information pushing request can be sent to a user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that information can be pushed by means of user portrait resources of the user portrait service platform at the third-party information pushing end, and the problem that accurate information pushing cannot be carried out due to the fact that the third-party information pushing end does not have user portrait or does not have enough user portrait is solved. In addition, in this embodiment, under the condition that the push target user is determined based on the user identity in the information push request, if the type of the user identity does not satisfy the specified type, the operation of obtaining the push target user may be performed after the user identity is converted into the specified type, so that the flexibility of obtaining the push target user is improved, and thus, when a third-party information push party generates the information push request, the user identities of multiple types may be flexibly selected, and the resolution capability of the information push request is improved.
Referring to fig. 5, an information pushing method provided in an embodiment of the present application is applied to a user portrait service platform, and the method includes:
s510: and receiving a user portrait query request sent by the third-party information pushing end.
It should be noted that accurate information push successfully realized by the user portrait service platform is premised on being able to acquire a user portrait of a push target user. For example, a new product is released by a merchant corresponding to a third-party information pushing end, marketing information of the new product needs to be pushed to users, and different users have different familiar information browsing channels, so that the conversion rate of information can be further enhanced by performing message pushing by using the respective familiar information browsing channels for different user orientations.
The third party information push may confirm by sending a user representation query request in order to determine whether the user representation service platform has the desired user representation.
S520: in response to the query request, a query is made for the user representation of the requested query.
S521: and if the user portrait which is requested to be inquired is not inquired successfully, generating a user portrait acquisition task so as to acquire the user portrait which is not inquired successfully.
When the user portrait service platform does not currently have a user portrait requested to be inquired by a third-party information pushing end, in order to increase the viscosity of the third-party information pushing end and enrich the user portrait stored by the user portrait platform, the user portrait service platform can generate a user portrait acquisition task to acquire the user portrait which is not collected yet. And if the unsuccessfully inquired user portrait is successfully acquired, returning a message that the user portrait is successfully generated to the third-party information pushing end.
S522: if the user portrait of the requested query is successfully queried, a message representing the success of the query is returned.
S530: and responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user.
It can be understood that the third-party information push terminal can send an information push request to the user representation service platform after receiving the message that the representation query is successful.
S540: and acquiring a target user portrait of the push target user.
S550: and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
In order to obtain the feedback of the information corresponding to the information push request in real time, as one mode, a data embedding point may be configured in a terminal used by a user, and the feedback of the pushed information may be collected by the data embedding point. Optionally, the feedback condition includes at least one of a conversion rate and a reading rate of the information, where the conversion rate is a ratio of the information triggering the profitable behavior to all the pushed information, and the reading rate is a ratio of the read information to all the pushed information.
In the embodiment of the present application, what is to be obtained is a feedback situation of the push target user on the whole for the pushed information, rather than a feedback situation of a single user in the push target user. In this way, the processing platform may determine, by calculating the reading rate and the conversion rate, a feedback situation of the pushed information on the whole corresponding to the push target user. The reading rate may reflect a reading condition of a user of the push target user on the pushed information. It will be appreciated that the end user, upon receiving the pushed information, is more likely to trigger further actions related to the pushed information content if the pushed information can be opened for viewing.
Then, as one mode, a data burying point for data monitoring is configured in a terminal device used by a user (for example, a push target user), and reading of pushed information is detected through the data burying point.
Optionally, the displaying of the push message on the terminal device may be performed by a designated program (for example, a client corresponding to the third-party information push terminal or a client corresponding to the user representation service platform), and the designated program may be an independent client program or a plug-in embedded in a certain client program. In one mode, the data burying point for data monitoring may be directly configured in the same client as the designated program, and in this case, the data burying point for data monitoring may obtain whether the user has read the pushed information by detecting a condition that the information display plug-in of the client where the data burying point is located loads the information content. Illustratively, the content of the information sent to the terminal device to which the user of the push target user belongs is "product a will be listed on days a and b, and introduction information of product a". In this case, the data site may obtain the information in advance as the aforementioned "product a will be listed on days a and b, and the introduction information of product a". In this case, the data burying point may detect the content of the information loaded by the information display plug-in the client, and if the loaded content is detected to be the aforementioned "product a will be listed on days a, b and introduction information of product a", it may be determined that the user has already viewed the information, so that it may be obtained whether all users in the push target user have already viewed the pushed information in this manner.
Alternatively, the data sink for data monitoring may not be in the same client as the designated program for information push. In this case, the data burying point cannot detect whether the user has viewed the pushed information by detecting the content loaded by the information presentation plug-in. As one way, in the case that the data burying point for data monitoring is not in the same client as the designated program for information push, the data burying point can detect whether the user has read the pushed information by detecting the operation condition of the client for information display. In this case, the data embedded point for data monitoring may acquire the content of the pushed information itself in advance, and may also acquire the identifier of the client that displays the pushed information. For example, the content of the pushed information sent to the push target user is "XX sports game is about to be opened, and then the data embedded point performing data monitoring may obtain the content of the pushed information, and may also obtain that the pushed information is pushed by the client a. And then after receiving the detection task, the operation of the client A can be detected. The detection of the client a may include detecting content displayed by the terminal device when the client a is detected to be running in the foreground, and determining that the user has already viewed the pushed information when the displayed content is detected to be the aforementioned "XX sports game is about to be opened", so that even if the data embedding point and the specified program for pushing information are not in the same client, the viewing condition of the pushed information by the user can still be detected.
The information pushing method provided by the application can send the information pushing request to the user portrait service platform when the third-party information pushing end needs to send information to a user, so that the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, the information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by means of user portrait resources of the user portrait service platform at the third-party information pushing end, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have the user portrait or does not have enough user portrait is solved.
Referring to fig. 6, an information pushing apparatus 600 provided in an embodiment of the present application runs on a user portrait service platform, and the apparatus 600 includes:
the request processing unit 610 is configured to obtain a push target user in response to an information push request sent by a third-party information push terminal.
As one mode, the request processing unit 610 is specifically configured to, in response to an information push request sent by a third-party information push terminal, obtain an information push task identifier from the information push request; and acquiring a user corresponding to the information pushing task identifier as a pushing target user. In this way, optionally, the push task identifier is used to characterize a region corresponding to the push task. The request processing unit 610 may be specifically configured to acquire a user in a region represented by the push task identifier as a push target user.
Alternatively, the request processing unit 610 is configured to, in response to an information push request sent by a third-party information push terminal, obtain a user identity from the information push request; and acquiring a user corresponding to the user identity as a pushing target user. Optionally, the request processing unit 610 is specifically configured to, if the type of the user identity satisfies the specified type, obtain a user corresponding to the user identity as a push target user.
Furthermore, the request processing unit 610 is further specifically configured to, if the type of the user id does not satisfy the specified type, convert the type of the user id to convert the type of the user id into the specified type; if the conversion is successful, obtaining the user identity of the specified type; and acquiring the user corresponding to the user identity identifier of the specified type as a pushing target user. Optionally, the request processing unit 610 is specifically configured to obtain a type conversion configuration file, where the configuration file records a mapping relationship between multiple types; and converting the type of the user identity identification based on the type conversion configuration file.
A representation obtaining unit 620, configured to obtain a target user representation of the push target user.
As a manner, the portrait acquisition unit 620 is specifically configured to acquire a level of an account bound to the third-party information push terminal; and acquiring a target user portrait of the push target user based on the grade. In this manner, optionally, the portrait acquisition unit 620 is specifically configured to determine a target portrait classification matching the rating from a plurality of portrait classifications; and taking the user portrait of the push target user classified corresponding to the target portrait as the target user portrait of the push target user. Optionally, each portrait classification includes multiple sub-classifications, and the portrait acquiring unit 620 is specifically configured to determine target sub-classifications that are respectively matched with the classifications from among the multiple portrait classifications; and taking the user portrait of the push target user corresponding to the target sub-classification as the target user portrait of the push target user.
An information pushing unit 630, configured to push information corresponding to the information pushing request to the target user based on the target user representation of the pushing target user.
As one mode, the information pushing unit 630 is specifically configured to push, based on the target user image of the push target user, information corresponding to the information push request to the target user through a client corresponding to the third-party information push terminal.
As one mode, as shown in fig. 7, the apparatus 600 further includes:
a user portrait management unit 640, configured to receive a user portrait query request sent by the third party information push terminal; in response to the query request, querying the user representation of the requested query; if the user portrait of the requested query is successfully queried, a message representing the success of the query is returned. User representation management unit 640 is further configured to generate a user representation collection task to collect the user representation unsuccessfully queried if the user representation requested to be queried is unsuccessfully queried. The user portrait management unit 640 is further configured to, if the unsuccessfully queried user portrait is successfully acquired, return a message that user portrait generation is successful to the third-party information pushing end.
It should be noted that the device embodiment and the method embodiment in the present application correspond to each other, and specific principles in the device embodiment may refer to the contents in the method embodiment, which is not described herein again.
An electronic device provided by the present application will be described with reference to fig. 8.
Referring to fig. 8, based on the information pushing method, another electronic device 200 including a processor 102 capable of executing the information pushing method is further provided in the embodiment of the present application. The electronic device 200 also includes a memory 104, and a network module 106. The memory 104 stores programs that can execute the content of the foregoing embodiments, and the processor 102 can execute the programs stored in the memory 104. The internal structure of the processor 102 may be as shown in fig. 1.
The Memory 104 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The storage data area may also store data created by the terminal 100 in use, such as a phonebook, audio-video data, chat log data, and the like.
The network module 106 is configured to receive and transmit electromagnetic waves, and implement interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices, for example, an audio playing device. The network module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The network module 106 may communicate with various networks, such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 may interact with a base station.
Referring to fig. 9, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer readable medium 1100 has stored therein program code that can be called by a processor to perform the method described in the method embodiments above.
The computer-readable storage medium 1100 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 1100 includes a non-volatile computer-readable storage medium. The computer readable storage medium 1100 has storage space for program code 810 to perform any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 1110 may be compressed, for example, in a suitable form.
In summary, the information push method, the information push device, the server and the storage medium provided by the application respond to an information push request sent by a third-party information push terminal, obtain a push target user, obtain a target user portrait of the push target user, and push information corresponding to the information push request to the target user based on the target user portrait of the push target user. Therefore, when the third-party information pushing end needs to send information to a user, an information pushing request can be sent to the user portrait service platform, the user portrait service platform can respond to the information pushing request, and after a pushing target user is determined, information corresponding to the information pushing request is pushed to the target user, so that the information can be pushed by the third-party information pushing end by means of user portrait resources of the user portrait service platform, and the problem that the third-party information pushing end cannot accurately push the information because the third-party information pushing end does not have the user portrait or does not have enough user portrait is solved.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (20)
- An information pushing method is applied to a user portrait service platform, and the method comprises the following steps:responding to an information pushing request sent by a third-party information pushing end, and acquiring a pushing target user;acquiring a target user portrait of the push target user;and pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
- The method of claim 1, wherein obtaining a target user representation of the push target user comprises:acquiring the grade of the account bound by the third party information pushing end;and acquiring a target user portrait of the push target user based on the grade.
- The method of claim 2, wherein the obtaining a target user representation of the push target user based on the rating comprises:determining a target portrait classification matching the grade from a plurality of portrait classifications;and taking the user portrait of the push target user classified corresponding to the target portrait as the target user portrait of the push target user.
- The method of claim 2, wherein each representation classification comprises a plurality of sub-classifications, and wherein obtaining a target user representation of the push target user based on the classifications comprises:determining target sub-classifications from a plurality of image classifications each matching the rank;and taking the user portrait of the push target user corresponding to the target sub-classification as the target user portrait of the push target user.
- The method according to any one of claims 1 to 4, wherein the obtaining of the push target user in response to the information push request sent by the third party information push terminal comprises:responding to an information pushing request sent by a third-party information pushing end, and acquiring an information pushing task identifier from the information pushing request;and acquiring a user corresponding to the information pushing task identifier as a pushing target user.
- The method of claim 5, wherein the push task identifier is used to characterize a region corresponding to the push task; the obtaining of the user corresponding to the information push task identifier as a push target user includes:and acquiring users of the region with the region represented by the push task identifier as push target users.
- The method according to any one of claims 1 to 4, wherein the obtaining of the push target user in response to the information push request sent by the third party information push terminal comprises:responding to an information pushing request sent by a third-party information pushing end, and acquiring a user identity identifier from the information pushing request;and acquiring a user corresponding to the user identity as a pushing target user.
- The method according to claim 7, wherein the step of acquiring the user corresponding to the user identity as the push target user comprises:and if the type of the user identity identification meets the specified type, acquiring the user corresponding to the user identity identification as a pushing target user.
- The method of claim 8, further comprising:if the type of the user identity does not meet the specified type, converting the type of the user identity so as to convert the type of the user identity into the specified type;if the conversion is successful, obtaining the user identity of the specified type;and acquiring the user corresponding to the user identity identifier of the specified type as a pushing target user.
- The method of claim 9, wherein converting the type of the user identity comprises:acquiring a type conversion configuration file, wherein the configuration file records the mutual mapping relation among a plurality of types;and converting the type of the user identity identification based on the type conversion configuration file.
- The method according to claim 10, wherein before acquiring the push target user in response to the information push request sent by the third-party information push terminal, the method further comprises:receiving the type conversion configuration file uploaded by the third-party information pushing end;and storing the uploaded type conversion configuration file.
- The method according to any one of claims 1 to 11, wherein the obtaining of the push target user in response to the information push request sent by the third party information push terminal further comprises:receiving a user portrait query request sent by the third-party information pushing end;in response to the query request, querying the user representation of the requested query;if the user portrait of the requested query is successfully queried, a message representing the success of the query is returned.
- The method of claim 12, further comprising:and if the user portrait which is requested to be inquired is not inquired successfully, generating a user portrait acquisition task so as to acquire the user portrait which is not inquired successfully.
- The method of claim 13, further comprising:and if the unsuccessfully inquired user portrait is successfully acquired, returning a message that the user portrait is successfully generated to the third-party information pushing end.
- The method of any of claims 1-14, wherein pushing information corresponding to the information push request to the target user based on a target user representation of the push target user comprises:and pushing information corresponding to the information pushing request to the target user through a client corresponding to the third-party information pushing end based on the target user image of the pushing target user.
- An information pushing apparatus, operating on a user representation service platform, the apparatus comprising:the request processing unit is used for responding to an information pushing request sent by a third-party information pushing end and acquiring a pushing target user;a portrait acquisition unit for acquiring a target user portrait of the push target user;and the information pushing unit is used for pushing information corresponding to the information pushing request to the target user based on the target user portrait of the pushing target user.
- The apparatus of claim 16, wherein the representation obtaining unit is specifically configured to obtain a level of an account bound to the third-party information delivery end; and acquiring a target user portrait of the push target user based on the grade.
- The apparatus of claim 17, wherein the representation acquisition unit is further configured to determine a target representation classification matching the level from a plurality of representation classifications; and taking the user portrait of the push target user classified corresponding to the target portrait as the target user portrait of the push target user.
- A server, comprising a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the method of any of claims 1-17.
- A computer-readable storage medium, having program code stored therein, wherein the program code when executed by a processor performs the method of any of claims 1-17.
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| CN114363408A (en) * | 2021-12-31 | 2022-04-15 | 北京金堤科技有限公司 | Information pushing method and device, computer readable medium and computer equipment |
| CN114153716B (en) * | 2022-02-08 | 2022-05-06 | 中国电子科技集团公司第五十四研究所 | Real-time portrait generation method for people and nobody objects under semantic information exchange network |
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