CN114827644A

CN114827644A - Live broadcast interaction method and device based on user matching information and computer equipment

Info

Publication number: CN114827644A
Application number: CN202111646214.2A
Authority: CN
Inventors: 阮婷婷; 许英俊
Original assignee: Guangzhou Cubesili Information Technology Co Ltd
Current assignee: Guangzhou Cubesili Information Technology Co Ltd
Priority date: 2021-12-29
Filing date: 2021-12-29
Publication date: 2022-07-29

Abstract

The application relates to the technical field of network live broadcast, and provides a live broadcast interaction method and device based on user matching information and computer equipment, wherein the method comprises the following steps: the server responds to the interactive information display request, and acquires a current user identifier, a first live broadcast room identifier, first interactive information and user matching information between a current user and a first anchor; the server sends an interactive information display instruction to a client side in the live broadcast room according to the first interactive information and the user matching information; the client side in the live broadcast room responds to the interactive information display instruction, and updates the display state of the user matching icon according to the user matching information to obtain an updated user matching icon; and the client side in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and the second interaction information is displayed in a live broadcast room interface. Compared with the prior art, the method and the device can promote the generation of the live broadcast interaction behavior and improve the live broadcast interaction experience of the user.

Description

Live broadcast interaction method and device based on user matching information and computer equipment

Technical Field

The embodiment of the application relates to the technical field of network live broadcast, in particular to a live broadcast interaction method and device based on user matching information and computer equipment.

Background

With the rapid development of the internet and streaming media technology, various live broadcast application programs emerge endlessly, and participation in network live broadcast becomes a daily entertainment mode for many people.

Under the network live broadcast scene, audiences can access the live broadcast application program installed on the audience client, trigger the audience client to load a live broadcast application program interface, display a live broadcast room list in the live broadcast application program interface, and can enter a corresponding live broadcast room to watch live broadcast through interaction with any live broadcast room cover in the live broadcast room list.

The audience in the live broadcast room can perform online interaction with the anchor in various forms, corresponding interaction information is presented in a live broadcast room interface according to interaction behaviors between the audience and the anchor, so that the audience and the anchor in the live broadcast room can know the current interaction condition in time, and the online interaction forms include but are not limited to paying attention to the anchor, presenting anchor virtual gifts, public screen speech and the like.

However, in the process of online interaction between the audience and the anchor, the audience still cannot intuitively know the interactive effect generated by various interactive behaviors through interactive information, so that a positive feedback is difficult to form, the audience is promoted to generate more live interactive behaviors, and the live interactive experience between the audience and the anchor is improved.

Disclosure of Invention

The embodiment of the application provides a live broadcast interaction method, a live broadcast interaction device and computer equipment based on user matching information, which can solve the technical problem that audiences are difficult to promote to generate live broadcast interaction behaviors and the interaction enthusiasm of the audiences and a main broadcast cannot be improved, and the technical scheme is as follows:

in a first aspect, an embodiment of the present application provides a live broadcast interaction method based on user matching information, including the steps of:

the server responds to the interactive information display request, and acquires a current user identifier, a first live broadcast room identifier, first interactive information and user matching information between a current user and a first anchor; the first anchor is an anchor for establishing a live broadcast room corresponding to the first live broadcast room identifier, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identifier;

the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to a client side in the live broadcast room;

the client side in the live broadcast room responds to the interactive information display instruction to acquire the first interactive information and the user matching information, and the display state of the user matching icon is updated according to the user matching information to obtain the updated user matching icon;

and the client side in the live broadcast room adds the updated user matching icon to the first interactive information to obtain second interactive information, and the second interactive information is displayed in a live broadcast room interface corresponding to the first live broadcast room identifier.

In a second aspect, an embodiment of the present application provides a live broadcast interaction apparatus based on user matching information, including:

the first acquisition unit is used for responding to the interactive information display request by the server and acquiring a current user identifier, a first live broadcast room identifier, first interactive information and user matching information between a current user and a first anchor; the first anchor is an anchor for establishing a live broadcast room corresponding to the first live broadcast room identifier, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identifier;

the first generating unit is used for generating an interactive information display instruction by the server according to the first interactive information and the user matching information, and sending the interactive information display instruction to a client side in the live broadcast room;

the first updating unit is used for responding to the interactive information display instruction by a client side in the live broadcast room, acquiring the first interactive information and the user matching information, updating the display state of a user matching icon according to the user matching information, and acquiring the updated user matching icon;

and the first display unit is used for adding the updated user matching icon into the first interactive information by the client side in the live broadcast room to obtain second interactive information, and displaying the second interactive information in a live broadcast room interface corresponding to the first live broadcast room identifier.

In a third aspect, embodiments of the present application provide a computer device, a processor, a memory, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the method according to the first aspect when executing the computer program.

In a fourth aspect, the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the steps of the method according to the first aspect.

In the embodiment of the application, a server responds to an interactive information display request to acquire a current user identifier, a first live broadcast room identifier, first interactive information and user matching information between a current user and a first anchor; the first anchor is an anchor for establishing a live broadcast room corresponding to the first live broadcast room identifier, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identifier; the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to a client side in the live broadcast room; the client side in the live broadcast room responds to the interactive information display instruction to acquire first interactive information and user matching information, and the display state of the user matching icon is updated according to the user matching information to obtain an updated user matching icon; and the client side in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and the second interaction information is displayed in a live broadcast room interface corresponding to the first live broadcast room identifier. After the current user and the first anchor are in online interaction, when the server responds to an interactive information display request, the server can acquire the user matching information between the current user and the first anchor and sends the user matching information to the client in the live broadcast room, the client in the live broadcast room can update the display state of the user matching icon according to the user matching information, the updated user matching icon is added into the original first interactive information and then is presented in the interface of the live broadcast room, so that the user in the live broadcast room can intuitively know the interactive effect brought by the interactive behavior, the current user can feel the close association between the current user and the first anchor, the generation of the live broadcast interactive behavior can be promoted, the live broadcast interactive experience of the user can be improved, and the user persistence rate in the live broadcast room is improved.

For a better understanding and implementation, the technical solutions of the present application are described in detail below with reference to the accompanying drawings.

Drawings

Fig. 1 is a schematic view of an application scenario of a live broadcast interaction method based on user matching information according to an embodiment of the present application;

FIG. 2 is a schematic diagram illustrating interactive information displayed in a public screen component according to an embodiment of the present disclosure;

fig. 3 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application;

fig. 4 is another schematic flowchart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application;

fig. 5 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application;

fig. 6 is a schematic flowchart of S103 in a live broadcast interaction method based on user matching information according to a first embodiment of the present application;

FIG. 7 is a schematic diagram illustrating a display of a user matching icon according to an embodiment of the present application;

FIG. 8 is another schematic diagram illustrating a display of a user matching icon provided in an embodiment of the present application;

fig. 9 is a schematic view illustrating display of second interactive information in a live broadcast interface according to an embodiment of the present application;

fig. 10 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a second embodiment of the present application;

fig. 11 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a third embodiment of the present application;

fig. 12 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a fourth embodiment of the present application;

fig. 13 is a schematic structural diagram of a live broadcast interaction device based on user matching information according to a fifth embodiment of the present application;

fig. 14 is a schematic structural diagram of a computer device according to a sixth embodiment of the present application.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present application. The word "if/if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

As will be appreciated by those skilled in the art, the terms "client," "terminal device," and "terminal device" as used herein include both wireless signal receiver devices, which include only wireless signal receiver devices without transmit capability, and receiving and transmitting hardware devices, which include receiving and transmitting hardware devices capable of two-way communication over a two-way communication link. Such a device may include: cellular or other communication devices such as personal computers, tablets, etc. having single or multi-line displays or cellular or other communication devices without multi-line displays; PCS (personal communications Service), which may combine voice, data processing, facsimile and/or data communications capabilities; a PDA (Personal Digital Assistant), which may include a radio frequency receiver, a pager, internet/intranet access, a web browser, a notepad, a calendar and/or a GPS (Global positioning system) receiver; a conventional laptop and/or palmtop computer or other device having and/or including a radio frequency receiver. As used herein, a "client," "terminal device" can be portable, transportable, installed in a vehicle (aeronautical, maritime, and/or land-based), or situated and/or configured to operate locally and/or in a distributed fashion at any other location(s) on earth and/or in space. The "client", "terminal Device" used herein may also be a communication terminal, a web terminal, a music/video playing terminal, such as a PDA, an MID (Mobile Internet Device) and/or a Mobile phone with music/video playing function, and may also be a smart tv, a set-top box, and the like.

The hardware referred to by the names "server", "client", "service node", etc. is essentially a computer device with the performance of a personal computer, and is a hardware device having necessary components disclosed by the von neumann principle, such as a central processing unit (including an arithmetic unit and a controller), a memory, an input device, an output device, etc., wherein a computer program is stored in the memory, and the central processing unit loads a program stored in an external memory into the internal memory to run, executes instructions in the program, and interacts with the input and output devices, thereby accomplishing specific functions.

It should be noted that the concept of "server" as referred to in this application can be extended to the case of a server cluster. According to the network deployment principle understood by those skilled in the art, the servers should be logically divided, and in physical space, the servers may be independent from each other but can be called through an interface, or may be integrated into one physical computer or a set of computer clusters. Those skilled in the art will appreciate this variation and should not be so limited as to restrict the implementation of the network deployment of the present application.

Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a live broadcast interaction method based on user matching information according to an embodiment of the present application, where the application scenario includes an anchor client 101, a server 102, and a viewer client 103 according to an embodiment of the present application, and the anchor client 101 and the viewer client 103 interact with each other through the server 102.

The proposed clients of the embodiment of the present application include the anchor client 101 and the viewer client 103.

It is noted that there are many understandings of the concept of "client" in the prior art, such as: it may be understood as an application program installed in a computer device, or may be understood as a hardware device corresponding to a server.

In the embodiments of the present application, the term "client" refers to a hardware device corresponding to a server, and more specifically, refers to a computer device, such as: smart phones, smart interactive tablets, personal computers, and the like.

When the client is a mobile device such as a smart phone and an intelligent interactive tablet, a user can install a matched mobile application program on the client and can also access a Web application program on the client.

When the client is a non-mobile device such as a Personal Computer (PC), the user can install a matching PC application on the client, and similarly can access a Web application on the client.

The mobile terminal application refers to an application program that can be installed in the mobile device, the PC terminal application refers to an application program that can be installed in the non-mobile device, and the Web terminal application refers to an application program that needs to be accessed through a browser.

Specifically, the Web application program may be divided into a mobile version and a PC version according to the difference of the client types, and the page layout modes and the available server support of the two versions may be different.

In the embodiment of the application, the types of live application programs provided to the user are divided into a mobile end live application program, a PC end live application program and a Web end live application program. The user can autonomously select a mode of participating in the live webcasting according to different types of the client adopted by the user.

The present application can divide the clients into a main broadcasting client 101 and a spectator client 103, depending on the identity of the user using the clients.

The anchor client 101 is a client that transmits a live video, and is generally a client used by an anchor (i.e., a live anchor user) in live streaming.

The viewer client 103 refers to an end that receives and views a live video, and is typically a client employed by a viewer viewing a video in a live network (i.e., a live viewer user).

The hardware at which the anchor client 101 and viewer client 103 are directed is essentially a computer device, and in particular, as shown in fig. 1, it may be a type of computer device such as a smart phone, smart interactive tablet, and personal computer. Both the anchor client 101 and the viewer client 103 may access the internet via known network access means to establish a data communication link with the server 102.

Server 102, acting as a business server, may be responsible for further connecting with related audio data servers, video streaming servers, and other servers providing related support, etc., to form a logically associated server cluster for serving related terminal devices, such as anchor client 101 and viewer client 103 shown in fig. 1.

In the embodiment of the present application, the anchor client 101 and the audience client 103 may join in the same live broadcast room (i.e., a live broadcast channel), where the live broadcast room is a chat room implemented by means of an internet technology, and generally has an audio/video broadcast control function. The anchor user is live in the live room through the anchor client 101, and the audience of the audience client 103 can log in the server 102 to enter the live room to watch the live.

In the live broadcast room, interaction between the anchor and the audience can be realized through known online interaction modes such as voice, video, characters and the like, generally, the anchor performs programs for audience users in the form of audio and video streams, and economic transaction behaviors can also be generated in the interaction process. Of course, the application form of the live broadcast room is not limited to online entertainment, and can also be popularized to other relevant scenes, such as a video conference scene, a product recommendation sale scene and any other scenes needing similar interaction.

Specifically, the viewer watches live broadcast as follows: a viewer may click on a live application installed on the viewer client 103 and choose to enter any one of the live rooms, triggering the viewer client 103 to load a live room interface for the viewer, the live room interface including a number of interactive components, for example: the video window, the virtual gift column, the public screen and the like can enable audiences to watch live broadcast in the live broadcast room by loading the interactive components, and perform various online interactions, wherein the online interaction modes comprise but are not limited to main broadcast attention, virtual gift giving, public screen speaking and the like.

After the audience carries out different online interactive behaviors, the interactive information corresponding to the interactive behaviors can be displayed in the public screen assembly. Referring to fig. 2, fig. 2 is a schematic view illustrating interactive information displayed in a public screen assembly according to an embodiment of the present disclosure. It can be seen that a plurality of pieces of interactive information 21 are displayed in the public screen component 2, after audience A pays attention to the anchor, the interactive information with the content of 'audience A pays attention to anchor B' is displayed in the public screen, after the audience A gives the virtual gifts, the interactive information with the content of 'xx virtual gifts are given by the audience A' is displayed in the public screen, and after the audience A gives the speech in the public screen, the interactive information with the content of speaking for the audience A is also displayed in the public screen.

Because audience still can not know the interactive effect generated by various live broadcast interactive behaviors through interactive information at present, positive feedback is difficult to form, the generation of the live broadcast interactive behaviors is promoted, and the live broadcast interactive experience of the audience and a main broadcast is improved.

Therefore, the embodiment of the application provides a live broadcast interaction method based on user matching information. Referring to fig. 3, fig. 3 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application, where the method includes the following steps:

s101: the server responds to the interactive information display request, and acquires a current user identifier, a first live broadcast room identifier, first interactive information and user matching information between a current user and a first anchor; the first anchor is the anchor of the live broadcast room corresponding to the first live broadcast room identification, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identification.

S102: and the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to the client side in the live broadcast room.

S103: and the client side in the live broadcast room responds to the interactive information display instruction to acquire the first interactive information and the user matching information, and updates the display state of the user matching icon according to the user matching information to obtain the updated user matching icon.

S104: and the client side in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and the second interaction information is displayed in a live broadcast room interface corresponding to the first live broadcast room identifier.

In this embodiment, a live broadcast interaction method based on user matching information is described from two execution subjects, namely a client and a server. Wherein, the client comprises an anchor client and a spectator client.

Regarding step S101, the server responds to the interactive information display request, and obtains a current user identifier, a first live broadcast room identifier, first interactive information, and user matching information between the current user and the first anchor.

The interaction information display request is generated and sent to the server by the audience client end after responding to the live broadcast interaction instruction, and the live broadcast interaction instruction can be a speaking interaction instruction, a virtual gift interaction instruction or a concern interaction instruction and the like.

The speaking interaction instruction is generated by triggering the audience client when the user speaks on the public screen, the virtual gift interaction instruction is generated by triggering the audience client when the user presents the virtual gift to the main broadcast, and the attention interaction instruction is generated by triggering the audience client when the user pays attention to the main broadcast.

The interactive information display request at least comprises a current user identifier and a first live broadcast room identifier. The current user identification is used for indicating which audience generates the live broadcast interaction behavior currently, and the first live broadcast room identification is used for indicating which live broadcast interaction behavior is generated currently in which live broadcast room.

The server generates corresponding first interaction information based on different live broadcast interaction behaviors. Reference may be made to fig. 2, where fig. 2 shows interaction information corresponding to different live interaction behaviors.

And the server confirms the user matching information between the current user and the first anchor according to the current user identifier and the first anchor identifier.

And the first anchor corresponding to the first anchor identification creates a live broadcast room corresponding to the first live broadcast room identification.

And storing user matching information between the current user and the first anchor in the server, wherein the user matching information is dynamic information, and if the current user generates live broadcast interaction behavior in a live broadcast room corresponding to the first live broadcast room identifier, the user matching information can be correspondingly updated. Specifically, how to update the user matching information based on different live interaction behaviors will be explained in the second to fourth embodiments.

Here, the user matching information between the current user and the first anchor acquired by the server is the user matching information between the current user and the first anchor updated by the server.

How the initial user matching information is obtained is explained below.

The initial user matching information is determined according to cover interaction result information of a cover of the live broadcast room corresponding to the current user and the first live broadcast room identification.

Specifically, the first anchor may configure its cover of the live broadcast room, so that the user needs to enter the live broadcast room through the cover interaction manner set by the first anchor, for example: first anchor can dispose the live broadcast room front cover for the live broadcast room front cover based on the track is drawn, then, when showing the live broadcast room list, can load the drawing board on the live broadcast room front cover that first live broadcast room sign corresponds, the first track that shows first anchor that has on the drawing board and draw in advance, current user draws second track rear on drawing the drawing board and can get into the live broadcast room, specifically, can trigger audience's customer end to send the interactive end instruction of front cover after the current user draws the second track, audience's customer end acquires the live broadcast room data that first live broadcast room sign corresponds, according to the live broadcast room data that first live broadcast room sign corresponds, load the live broadcast room that first live broadcast room sign corresponds.

It can be understood that besides the live broadcast room cover drawn based on the track, the live broadcast room cover drawn based on the wipe coating, the live broadcast room cover based on the mask interaction and the like can be provided, and the interaction mode of the user and the live broadcast room cover can be enriched by configuring the different live broadcast room covers by the first anchor.

Referring to fig. 4, fig. 4 is another schematic flow chart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application, before S101, the method includes the steps of:

s105: the audience client-side responds to the cover interaction ending instruction to obtain cover interaction data; and the cover interactive data is interactive data between the current user and the cover of the live broadcast room corresponding to the first live broadcast room identifier.

S106: and the audience client acquires cover interaction result information according to the cover interaction data, acquires initial user matching information according to the cover interaction result information, and sends the current user identification, the first anchor identification and the initial user matching information to the server.

S107: and the server receives and stores the current user identifier, the first anchor identifier and the initial user matching information.

In this embodiment, in response to the cover interaction ending instruction, the viewer client not only loads the live broadcast room corresponding to the first live broadcast room identifier for the current user, but also obtains cover interaction data.

And the cover interactive data is interactive data between the current user and the cover of the live broadcast room corresponding to the first live broadcast room identifier.

For example: for a live-broadcast room cover drawn based on a track, cover interaction data refers to drawing data of a second track, and specifically may include position data of a plurality of second track points.

And the audience client obtains cover interaction result information according to the cover interaction data.

For example: for the live broadcast room cover drawn based on the track, cover interaction result information can be obtained by judging the matching degree of a first track drawn by the first anchor and a second track drawn by the current user.

In short, if the matching degree of the first track drawn by the first anchor and the second track drawn by the current user reaches a%, the cover interaction result information is a%.

In an alternative embodiment, the viewer client may obtain the initial user matching information based on the cover page interaction result information and a preset ratio.

The initial user matching information can reflect the initial matching degree between the current user and the first anchor. If the current user continuously carries out live broadcast interaction with the first anchor, the user matching information between the current user and the first anchor can be updated, and the matching degree between the current user and the first anchor is improved.

After the audience client side obtains the initial user matching information, the current user identification, the first anchor identification and the initial user matching information are sent to the server, and the server receives and stores the current user identification, the first anchor identification and the initial user matching information.

Referring to fig. 5, fig. 5 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a first embodiment of the present application, before S101, the method includes the steps of:

s108: the anchor client responds to the cover page configuration instruction, acquires live broadcast interactive configuration control data, and displays the live broadcast interactive configuration control according to the live broadcast interactive configuration control data; the cover configuration instruction is generated when the cover interactive playing method is started by the first anchor.

S109: and the anchor client responds to the live broadcast interaction configuration request, acquires live broadcast interaction configuration data and a first anchor identification received through the live broadcast interaction configuration control, and generates a live broadcast interaction configuration instruction to the server according to the live broadcast interaction configuration data and the first anchor identification.

S110: the server responds to the live broadcast interaction configuration instruction, obtains live broadcast interaction configuration data and a first anchor identification, stores the live broadcast interaction configuration data, and marks the first anchor corresponding to the first anchor identification as an anchor for starting live broadcast interaction.

In this embodiment, after the cover interactive play method is started and the cover of the live broadcast room is configured, the first anchor triggers the anchor client to generate a cover configuration instruction, so that the first anchor confirms whether the live broadcast interactive play method based on the user matching information is started or not.

Specifically, the anchor client responds to the cover page configuration instruction, obtains live broadcast interactive configuration control data, and displays the live broadcast interactive configuration control according to the live broadcast interactive configuration control data.

The live broadcast interaction configuration control data comprises display data of the live broadcast interaction configuration control and functional data of the live broadcast interaction configuration control, the display data of the live broadcast interaction configuration control is used for determining display style, display position, display size and the like of the live broadcast interaction configuration control, and the functional data of the live broadcast interaction configuration control is used for realizing the configuration function of the live broadcast interaction configuration control and receiving live broadcast interaction matching data.

The live interaction matching data is used for determining the shape and color of the user matching icon, updating the display state of the user matching icon based on the user matching information and the like.

And after the anchor client side obtains the live broadcast interaction configuration data, generating a live broadcast interaction configuration instruction to the server according to the live broadcast interaction configuration data and the first anchor identification. The server responds to the live broadcast interaction configuration instruction, obtains live broadcast interaction configuration data and a first anchor identification, stores the live broadcast interaction configuration data, and marks the first anchor corresponding to the first anchor identification as an anchor for starting live broadcast interaction.

It can be understood that the server can obtain the user matching information between the current user and the first anchor by marking the first anchor when responding to the interactive information display request corresponding to the first anchor identification, and send the user matching information to the client in the live broadcast room, so that the client in the live broadcast room can update the display state of the user matching icon according to the user matching information, and add the updated user matching icon to the first interactive information, thereby being capable of realizing the live broadcast interactive method based on the user matching information.

In step S102, the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to the client in the live broadcast room.

The client in the live broadcast room comprises a first main broadcast client and an audience client in the live broadcast room.

The live broadcast room is a live broadcast room corresponding to the first live broadcast room identification.

The first anchor client is an anchor client corresponding to the first anchor identifier.

In step S103, the client in the live broadcast room responds to the interactive information display instruction to obtain the first interactive information and the user matching information, and updates the display state of the user matching icon according to the user matching information to obtain the updated user matching icon.

In the live broadcast room, various types of icons can be included in the interactive information, such as: a user identity icon, a user rating icon, etc.

In the embodiment of the application, the display state of the user matching icon can intuitively reflect the user matching information, namely the matching degree of the current user and the first anchor.

The display state of the user matching icon may refer to the transparency of the user matching icon, the height of a colored area in the user matching icon, the display style of the user matching icon, and the like.

In an alternative embodiment, referring to fig. 6, in S103, updating the display state of the user matching icon according to the user matching information to obtain an updated user matching icon, including the steps of:

s1031: the client side in the live broadcast room determines the painting area of the user matching icon according to the user matching information; and the height of the painted area of the user matching icon is positively correlated with the user matching information.

S1032: and the client side in the live broadcast room paints the user matching icon according to the painting area of the user matching icon to obtain the updated user matching icon.

In this embodiment, the height of the painted area of the user matching icon is positively correlated with the user matching information. The higher the value of the user matching information, the higher the height of the painted area of the user matching icon.

The shape and color of the paint color of the user matching icon may be configured by the first anchor or may be configured by the server as a default.

Referring to fig. 7, fig. 7 is a schematic view illustrating a display of a user matching icon according to an embodiment of the present application. The user matching icon 71 shown in fig. 7(a) is heart-shaped, the height of the painted area 72 of the user matching icon 71 is low, the user matching icon 73 shown in fig. 7(b) is also heart-shaped, and the height of the painted area 74 in the user matching icon 73 is high. The current user carries out live broadcast interaction with the first anchor to generate an interactive behavior, so that the color painting area in the user matching icon changes as shown in fig. 7(a) to 7(b), and the user matching information between the current user and the first anchor can be intuitively and clearly understood to be continuously increased through the change of the height of the color painting area.

In an alternative embodiment, the area of the user matching icon other than the painted area is a transparent area, the boundary between the painted area and the transparent area is a wavy line, and the wavy line is a static wavy line or a dynamic wavy line.

Referring to fig. 8, fig. 8 is another schematic display diagram of a user matching icon according to an embodiment of the present application. The user matching icon 81 shown in fig. 8 has a heart shape, and the boundary between the transparent region 82 and the painted region 83 in the user matching icon 81 is a wavy line. The transparent area 82 is not shown in fig. 8, and it can be understood that, in practical applications, the display background of the public screen assembly can be seen through the transparent area 82.

If the user matching information reaches the target matching information within the live broadcast interaction duration, in S1032, the display state of the user matching icon is updated according to the user matching information, and the updated user matching icon is obtained, including the steps of:

the client side in the live broadcast room updates the display state of the user matching icon into a target display state according to the target matching information; if the display state refers to the color-coated areas of the user matching icons, the target display state refers to the color-coated areas in the user matching icons, and the start time of the live broadcast interaction time length is the time when the current user enters the live broadcast room corresponding to the first live broadcast room identifier through cover interaction.

That is to say, if the user matching information between the current user and the first anchor reaches the target matching information, the display state of the user matching icon is updated to the target display state, and the target display state refers to that all the user matching icons are painted areas.

In an alternative embodiment, the target matching information refers to that the user matching information between the current user and the first anchor reaches 100%.

In this embodiment, the live interactive playing method is performed within the live interactive time length, and the start time of the live interactive time length is the time when the current user enters the live broadcast room corresponding to the first live broadcast room identifier through cover interaction.

The current user can continuously interact with the first anchor within the live broadcast interaction time length, so that the user matching information between the current user and the first anchor is improved until the user matching information reaches 100%. And after the live broadcast interaction duration is exceeded, ending the live broadcast interaction playing method, and if the current user enters the live broadcast room corresponding to the first live broadcast room identifier through cover interaction again, restarting the live broadcast interaction playing method.

In step S104, the client in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and displays the second interaction information in the live broadcast room interface corresponding to the first live broadcast room identifier.

Referring to fig. 9, fig. 9 is a schematic view illustrating display of second interaction information in a live broadcast interface according to an embodiment of the present application. In fig. 9, second interactive information 91 is displayed in the public screen component 9 of the live broadcast room interface, an updated user matching icon 92 is added to the second interactive information 91, the user matching icon 92 is heart-shaped, and the height of the painted area in the user matching icon 92 can intuitively reflect the user matching information between the current user and the first anchor, so that the current user feels the close association between the current user and the first anchor.

After the current user and the first anchor are in online interaction, when the server responds to an interactive information display request, the server can acquire the user matching information between the current user and the first anchor and sends the user matching information to the client in the live broadcast room, the client in the live broadcast room can update the display state of the user matching icon according to the user matching information, the updated user matching icon is added into the original first interactive information and then is presented in the interface of the live broadcast room, so that the user in the live broadcast room can intuitively know the interactive effect brought by the interactive behavior, the current user can feel the close association between the current user and the first anchor, the generation of the live broadcast interactive behavior can be promoted, the live broadcast interactive experience of the user can be improved, and the user persistence rate in the live broadcast room is improved.

In an optional embodiment, the method further comprises the step of: and if the user matching information reaches the target matching information within the live broadcast interaction duration, the server acquires the matching animation data, generates and sends a matching animation display instruction to a client in the live broadcast room according to the matching animation data, the client in the live broadcast room responds to the matching animation display instruction to acquire the matching animation data, and the matching animation is rendered and displayed in a live broadcast room interface according to the matching animation data.

The target matching information and the live broadcast interaction time length are the same as the target matching information and the live broadcast interaction time length, and explanation is not repeated, and in an optional embodiment, the target matching information refers to that the user matching information between the current user and the first anchor reaches 100%. Then the matching information of the user reaches 100%, and the client in the live broadcast room renders and displays the matching animation in the interface of the live broadcast room.

The matching animation data is used for determining the display size, the display style, the display position, the display special effect and the like of the matching animation.

In this embodiment, if the matching information of the user reaches the target matching information within the live broadcast interaction duration, the matching animation can be rendered and displayed in the live broadcast interface, so that the live broadcast interaction experience of the user is improved, and the generation of more live broadcast interaction behaviors is promoted.

In an optional embodiment, the method further comprises the step of: if the user matching information reaches the target matching information within the live broadcast interaction duration, the server acquires reward control data and the current user identification, and generates and sends a reward instruction to the audience client corresponding to the current user identification according to the reward control data; the audience client-side responds to the reward instruction, acquires reward control data, and renders and displays the reward control in a live broadcast room interface according to the reward control data; and the audience client responds to the triggering instruction of the reward control and displays a first reward image, a reward storage control and a reward presentation control corresponding to the first reward identification in the reward control.

The target matching information and the live broadcast interaction time length are the same as the target matching information and the live broadcast interaction time length, and explanation is not repeated. In an alternative embodiment, the target matching information refers to that the user matching information between the current user and the first anchor reaches 100%. Then when the user matching information reaches 100%, the viewer client corresponding to the current user identifier displays the bonus control in the live broadcast room interface.

Wherein the bonus control data includes display data for the bonus control and function data for the bonus control. The display data of the bonus control is used for determining the display style, the display size, the display position and the like of the bonus control, and the functional data of the bonus control is used for realizing the functions of lottery drawing, bonus storage, bonus presentation and the like.

After the current user triggers the reward control, the first reward identification is randomly selected, and a first reward image corresponding to the first reward identification is displayed in the reward control.

The current user may also save the reward to the package or gift the reward to the target user by interacting with the reward save control or the reward gift control.

The reward includes, but is not limited to, virtual gift, red envelope, membership, and the like.

In an optional embodiment, the method further comprises the step of: and if the server responds to the live broadcast room list loading request corresponding to the current user identification within the live broadcast interaction duration, acquiring live broadcast room list data and sending the live broadcast room list data to the audience client corresponding to the current user identification.

The live broadcast interaction time length is the same as the live broadcast interaction time length, and explanation is not repeated.

The live broadcast room list data comprises a plurality of second live broadcast room identifications, and the live broadcast room list data is used for displaying a live broadcast room list in an application program interface to achieve the function of the live broadcast room list.

The second live broadcast room identification is a live broadcast room identification corresponding to the played live broadcast room except the first live broadcast room identification.

In this embodiment, if the audience client corresponding to the current user requests to load the live broadcast room list within the live broadcast interaction duration, then the live broadcast room cover corresponding to the first live broadcast room identifier is not displayed in the loaded live broadcast room list, so that the user is ensured not to repeatedly enter the live broadcast room created by the first anchor broadcast within the live broadcast interaction duration.

In an optional embodiment, the method further comprises the step of: if the user matching information reaches the target matching information within the live broadcast interaction duration, the server updates the matching success times corresponding to the current user identification; the server responds to the matching list display request, acquires the user identification and the matching list data, generates a matching list display instruction according to the matching list data, and sends the matching list display instruction to the client corresponding to the user identification; and the client corresponding to the user identification responds to the matching list display instruction, acquires the matching list data and displays the matching list according to the matching list data.

The target matching information and the live broadcast interaction time length are the same as the target matching information and the live broadcast interaction time length, and explanation is not repeated.

In an alternative embodiment, the target matching information refers to that the user matching information between the current user and the first anchor reaches 100%. Then, when the user matching information reaches 100%, the server updates the matching success frequency corresponding to the current user identifier, that is, adds 1 to the matching success frequency.

When any user views the matching list, the client is triggered to send a matching list display request to the server, and the server responds to the matching list display request and acquires the user identification and the matching list data.

And the matching list data is used for presenting the matching list in the interface of the live broadcast room.

The server generates a matching list display instruction according to the matching list data, sends the matching list display instruction to the client corresponding to the user identification, and the client corresponding to the user identification obtains the matching list data in response to the matching list display instruction and displays the matching list according to the matching list data.

The matching list at least displays user names corresponding to a plurality of top list user identifications and matching success times corresponding to the top list user identifications.

In the implementation, the matching success times corresponding to the top list user identification can be visually displayed through the matching list, the higher the matching success times are, the stronger the interactivity between the user and the anchor is shown, the purpose of displaying the identity of the user is achieved, and the live broadcast interactive experience of the user can be effectively improved.

Referring to fig. 10, fig. 10 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a second embodiment of the present application, including the following steps:

s201: the audience client side responds to the speaking interaction instruction, obtains first speaking interaction information, a current user identification and a first live broadcast room identification, generates an interaction information display request according to the first speaking interaction information, the current user identification and the first live broadcast room identification, and sends the interaction information display request to the server.

S202: the server responds to the interaction information display request, if the current interaction is confirmed to be speech interaction, user matching growth information corresponding to the speech interaction is obtained, and according to the user matching growth information corresponding to the speech interaction, the user matching information between the current user and the first anchor is updated.

S203: the server acquires a current user identifier, a first live broadcast room identifier, first interaction information and user matching information between a current user and a first anchor; the first anchor is the anchor of the live broadcast room corresponding to the first live broadcast room identification, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identification.

S204: and the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to the client side in the live broadcast room.

S205: and the client side in the live broadcast room responds to the interactive information display instruction to acquire the first interactive information and the user matching information, and updates the display state of the user matching icon according to the user matching information to obtain the updated user matching icon.

S206: and the client side in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and the second interaction information is displayed in a live broadcast room interface corresponding to the first live broadcast room identifier.

This embodiment mainly explains steps S201 to S202, and the rest of the steps can be referred to the first embodiment.

In this embodiment, the first interaction information is first utterance interaction information.

When a current user speaks on a public screen, the current user triggers a spectator client to send a speaking interaction instruction, the spectator client responds to the speaking interaction instruction to obtain first speaking interaction information, a current user identifier and a first live broadcast room identifier, generates an interaction information display request according to the first speaking interaction information, the current user identifier and the first live broadcast room identifier, and sends the interaction information display request to a server.

The server analyzes the interaction information display request, if the current interaction is confirmed to be speech interaction, user matching growth information corresponding to the speech interaction is obtained, and user matching growth information between the current user and the first anchor is updated according to the user matching growth information corresponding to the speech interaction.

Specifically, the server may first obtain the stored user matching information between the current user and the first anchor, and then update the user matching information between the current user and the first anchor according to the user matching growth information corresponding to the speech interaction, and replace the stored user matching information between the current user and the first anchor.

In an alternative embodiment, the user matching growth information corresponding to the speech interaction may mean that the user matching information is increased by 1% every time the user speaks once.

In this embodiment, the current user can increase the user matching information between the current user and the first anchor through speaking, so that the client in the live broadcast room can update the display state of the user matching icon based on the user matching information, the user in the live broadcast room can intuitively know the interaction effect brought by the interaction behavior, the current user can feel the close association between the current user and the first anchor, the generation of the live broadcast interaction behavior can be promoted, and the live broadcast interaction experience of the user can be improved.

Referring to fig. 11, fig. 11 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a third embodiment of the present application, including the following steps:

s301: the audience client side responds to the virtual gift interaction instruction, obtains a first virtual gift identification, a first virtual gift quantity, a current user identification and a first live broadcast room identification, generates an interaction information display request according to the first virtual gift identification, the first virtual gift quantity, the current user identification and the first live broadcast room identification, and sends the interaction information display request to the server.

S302: the server responds to the interaction information display request, and if the current interaction is confirmed to be the virtual gift interaction, the first virtual gift identification, the virtual gift value corresponding to the first virtual gift identification, the first virtual gift number and the first user matching increase information corresponding to the virtual gift interaction are obtained.

S303: the server obtains the total value of the virtual gifts according to the virtual gift value corresponding to the first virtual gift identification and the number of the first virtual gifts; obtaining second user matching increase information corresponding to the virtual gift interaction according to the total value of the virtual gift and the first user matching increase information corresponding to the virtual gift interaction; and updating the user matching information between the current user and the first anchor according to the second user matching increase information corresponding to the virtual gift interaction.

S304: the server acquires a current user identifier, a first live broadcast room identifier, first interaction information and user matching information between a current user and a first anchor; the first anchor is the anchor for establishing the live broadcast room corresponding to the first live broadcast room identification, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identification.

S305: and the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to the client side in the live broadcast room.

S306: and the client side in the live broadcast room responds to the interactive information display instruction to acquire the first interactive information and the user matching information, and updates the display state of the user matching icon according to the user matching information to obtain the updated user matching icon.

S307: and the client in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and displays the second interaction information in a live broadcast room interface corresponding to the first live broadcast room identifier.

This embodiment mainly explains steps S301 to S303, and the rest of the steps can be referred to the first embodiment.

In this embodiment, the first interactive information is first virtual gift interactive information.

The first virtual gift interaction information is generated by the server according to the user name corresponding to the current user identifier, the virtual gift name corresponding to the first virtual gift identifier and the first virtual gift number.

When a current user presents virtual gifts to a first main broadcast, the current user triggers an audience client to send out a virtual gift interaction instruction, the audience client responds to the virtual gift interaction instruction to obtain a first virtual gift identifier, a first virtual gift quantity, a current user identifier and a first direct broadcast room identifier, an interaction information display request is generated according to the first virtual gift identifier, the first virtual gift quantity, the current user identifier and the first direct broadcast room identifier, and the interaction information display request is sent to a server.

The server analyzes the interactive information display request, and if the current interaction is confirmed to be virtual gift interaction, the total value of the virtual gifts is obtained according to the virtual gift value corresponding to the first virtual gift identification and the number of the first virtual gifts.

Wherein the total value of the virtual gifts is the product of the value of the virtual gifts and the number of the first virtual gifts.

And then, the server obtains second user matching growth information corresponding to the virtual gift interaction according to the virtual gift total value and the first user matching growth information corresponding to the virtual gift interaction, and updates the user matching information between the current user and the first anchor according to the second user matching growth information corresponding to the virtual gift interaction.

In an alternative embodiment, the first user matching growth information corresponding to the virtual gift interaction may mean that the user matching information is increased by 5% for every 10 virtual currencies paid by the user.

If the total value of the virtual gifts is 100 virtual currencies, the second user matching increase information corresponding to the virtual gift interaction is increased by 50% of the user matching information.

In this embodiment, the current user can increase the user matching information between the current user and the first anchor by presenting the virtual gift, so that the client in the live broadcast room can update the display state of the user matching icon based on the user matching information, the user in the live broadcast room can intuitively know the interaction effect brought by the interaction behavior, and the current user can feel the close association between the current user and the first anchor, thereby not only promoting the generation of the live broadcast interaction behavior, but also improving the live broadcast interaction experience of the user.

Referring to fig. 12, fig. 12 is a schematic flowchart of a live broadcast interaction method based on user matching information according to a fourth embodiment of the present application, including the following steps:

s401: the audience client side responds to the attention interaction instruction, obtains a first anchor identification, a current user identification and a first live broadcast room identification, generates an interaction information display request according to the first anchor identification, the current user identification and the first live broadcast room identification, and sends the interaction information display request to the server.

S402: the server responds to the interactive information display request, if the current interaction is confirmed to be the attention interaction, user matching growth information corresponding to the attention interaction is obtained, and according to the user matching growth information corresponding to the attention interaction, the user matching information between the current user and the first anchor is updated.

S403: the server acquires a current user identifier, a first live broadcast room identifier, first interaction information and user matching information between a current user and a first anchor; the first anchor is the anchor of the live broadcast room corresponding to the first live broadcast room identification, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identification.

S404: and the server generates an interactive information display instruction according to the first interactive information and the user matching information, and sends the interactive information display instruction to the client side in the live broadcast room.

S405: and the client side in the live broadcast room responds to the interactive information display instruction to acquire the first interactive information and the user matching information, and updates the display state of the user matching icon according to the user matching information to obtain the updated user matching icon.

S406: and the client side in the live broadcast room adds the updated user matching icon to the first interaction information to obtain second interaction information, and the second interaction information is displayed in a live broadcast room interface corresponding to the first live broadcast room identifier.

This embodiment mainly explains steps S401 to S402, and the rest of the steps can be referred to the first embodiment.

In this embodiment, the first interaction information is first attention interaction information. The first concerned interaction information is generated by the server according to the anchor name corresponding to the first anchor identification and the user name corresponding to the current user identification.

When a current user pays attention to a first main broadcast, a spectator client side is triggered to send an attention interaction instruction, the spectator client side responds to the attention interaction instruction to obtain a first main broadcast identification, a current user identification and a first live broadcast room identification, an interaction information display request is generated according to the first main broadcast identification, the current user identification and the first live broadcast room identification, and the interaction information display request is sent to a server.

The server analyzes the interactive information display request, acquires user matching growth information corresponding to the concerned interaction if the current interaction is confirmed to be the concerned interaction, and updates the user matching information between the current user and the first anchor according to the user matching growth information corresponding to the concerned interaction.

In an alternative embodiment, the user matching growth information corresponding to the utterance interaction may refer to that the user pays attention to the anchor, and the user matching information is increased by 2%.

In this embodiment, the current user can increase the user matching information between the current user and the first anchor by paying attention to the first anchor, so that the client in the live broadcast room can update the display state of the user matching icon based on the user matching information, the user in the live broadcast room can intuitively know the interaction effect brought by the interaction behavior, the current user can feel the close association between the current user and the first anchor, the generation of the live broadcast interaction behavior can be promoted, and the live broadcast interaction experience of the user can be improved.

Please refer to fig. 13, which is a schematic structural diagram of a live broadcast interaction device based on user matching information according to a fifth embodiment of the present application. The apparatus may be implemented as all or part of a computer device in software, hardware, or a combination of both. The device 13 comprises:

a first obtaining unit 131, configured to, in response to the interactive information display request, the server obtain a current user identifier, a first live broadcast room identifier, first interactive information, and user matching information between the current user and the first anchor; the first anchor is an anchor for establishing a live broadcast room corresponding to the first live broadcast room identifier, and the initial user matching information is determined according to cover interaction result information of a live broadcast room cover corresponding to the current user and the first live broadcast room identifier;

a first generating unit 132, configured to generate, by the server, an interactive information display instruction according to the first interactive information and the user matching information, and send the interactive information display instruction to a client in the live broadcast room;

a first updating unit 133, configured to, in response to the interactive information display instruction, a client in the live broadcast room, acquire the first interactive information and the user matching information, and update a display state of a user matching icon according to the user matching information to obtain the updated user matching icon;

and the first display unit 134 is configured to add the updated user matching icon to the first interaction information by the client in the live broadcast room to obtain second interaction information, and display the second interaction information in a live broadcast room interface corresponding to the first live broadcast room identifier.

It should be noted that, when the live broadcast interaction apparatus based on the user matching information provided in the foregoing embodiment executes the live broadcast interaction method based on the user matching information, the division of the functional modules is merely used as an example, and in practical applications, the function distribution may be completed by different functional modules as needed, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the live broadcast interaction device based on the user matching information and the live broadcast interaction method based on the user matching information provided by the embodiment belong to the same concept, and the implementation process is detailed in the method embodiment and is not repeated here.

Please refer to fig. 14, which is a schematic structural diagram of a computer device according to a sixth embodiment of the present application. As shown in fig. 14, the computer device 14 may include: a processor 140, a memory 141, and a computer program 142 stored in the memory 141 and operable on the processor 140, such as: live broadcast interactive program based on user matching information; the steps in the first to fourth embodiments are implemented when the processor 140 executes the computer program 142.

The processor 140 may include one or more processing cores, among other things. The processor 140 is connected to various components within the computer device 14 using various interfaces and lines, and performs various functions of the computer device 14 and processes data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 141 and calling data within the memory 141, and optionally, the processor 140 may be implemented in at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), Programmable Logic Array (PLA). The processor 140 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing contents required to be displayed by the touch display screen; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 140, but may be implemented by a single chip.

The Memory 141 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 141 includes a non-transitory computer-readable medium. The memory 141 may be used to store instructions, programs, code sets, or instruction sets. The memory 141 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for at least one function (such as touch instructions, etc.), instructions for implementing the above-described method embodiments, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. Memory 141 may optionally be at least one memory device located remotely from the aforementioned processor 140.

The embodiment of the present application further provides a computer storage medium, where the computer storage medium may store a plurality of instructions, where the instructions are suitable for being loaded by a processor and executing the method steps of the foregoing embodiment, and a specific execution process may refer to specific descriptions of the foregoing embodiment, which is not described herein again.

It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules, so as to perform all or part of the functions described above. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, a module or a unit may be divided into only one logical function, and may be implemented in other ways, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium and used by a processor to implement the steps of the above-described embodiments of the method. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc.

The present invention is not limited to the above-described embodiments, and various modifications and variations of the present invention are intended to be included within the scope of the claims and the equivalent technology of the present invention if they do not depart from the spirit and scope of the present invention.

Claims

1. A live broadcast interaction method based on user matching information is characterized by comprising the following steps:

2. The live broadcast interaction method based on the user matching information as claimed in claim 1, wherein the step of updating the display state of the user matching icon according to the user matching information to obtain the updated user matching icon comprises the steps of:

the client side in the live broadcast room determines the painting area of the user matching icon according to the user matching information; wherein the height of the painted area of the user matching icon is positively correlated with the user matching information;

and the client side in the live broadcast room paints the user matching icon according to the painting area of the user matching icon to obtain the updated user matching icon.

3. The live broadcast interaction method based on the user matching information as claimed in claim 2, wherein an area of the user matching icon other than the painted area is a transparent area, a boundary between the painted area and the transparent area is a wavy line, and the wavy line is a static wavy line or a dynamic wavy line.

4. The live interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the server responds to the interaction information display request and comprises the following steps:

the audience client-side responds to the cover interaction ending instruction to obtain cover interaction data; the cover interactive data is interactive data between the current user and a cover of a live broadcast room corresponding to the first live broadcast room identifier;

the audience client acquires the cover interaction result information according to the cover interaction data, acquires initial user matching information according to the cover interaction result information, and sends the current user identification, the first anchor identification and the initial user matching information to the server;

and the server receives and stores the current user identifier, the first anchor identifier and the initial user matching information.

5. The live broadcast interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the first interaction information is first comment interaction information;

before the server responds to the interactive information display request, the method comprises the following steps:

responding to a speaking interaction instruction by an audience client, acquiring the first speaking interaction information, the current user identification and the first live broadcast room identification, generating an interaction information display request according to the first speaking interaction information, the current user identification and the first live broadcast room identification, and sending the interaction information display request to the server;

after the server responds to the interactive information display request, the method further comprises the following steps:

and if the server confirms that the current interaction is speech interaction, acquiring user matching growth information corresponding to the speech interaction, and updating the user matching information between the current user and the first anchor according to the user matching growth information corresponding to the speech interaction.

6. The live broadcast interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the first interaction information is first virtual gift interaction information;

responding to a virtual gift interaction instruction by an audience client, acquiring a first virtual gift identifier, a first virtual gift quantity, the current user identifier and a first live broadcast room identifier, generating an interaction information display request according to the first virtual gift identifier, the first virtual gift quantity, the current user identifier and the first live broadcast room identifier, and sending the interaction information display request to the server;

if the server confirms that the current interaction is a virtual gift interaction, acquiring the first virtual gift identification, the virtual gift value corresponding to the first virtual gift identification, the first virtual gift quantity and first user matching increase information corresponding to the virtual gift interaction;

the server obtains the total value of the virtual gifts according to the virtual gift value corresponding to the first virtual gift identification and the number of the first virtual gifts;

the server obtains second user matching increase information corresponding to the virtual gift interaction according to the total value of the virtual gift and the first user matching increase information corresponding to the virtual gift interaction;

and the server updates the user matching information between the current user and the first anchor according to the second user matching increase information corresponding to the virtual gift interaction.

7. The live broadcast interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the first interaction information is first attention interaction information;

responding to an attention interaction instruction by an audience client, acquiring a first anchor identification, the current user identification and the first live broadcast room identification, generating the interaction information display request according to the first anchor identification, the current user identification and the first live broadcast room identification, and sending the interaction information display request to the server;

and if the server confirms that the current interaction is the attention interaction, acquiring user matching growth information corresponding to the attention interaction, and updating the user matching information between the current user and the first anchor according to the user matching growth information corresponding to the attention interaction.

8. The live broadcast interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein if the user matching information reaches the target matching information within the live broadcast interaction duration, the display state of the user matching icon is updated according to the user matching information to obtain the updated user matching icon, including the steps of:

the client side in the live broadcast room updates the display state of the user matching icon into a target display state according to the target matching information; if the display state refers to the color-coated areas of the user matching icons, the target display state refers to the color-coated areas in the user matching icons, and the start time of the live broadcast interaction duration is the time when the current user enters the live broadcast room corresponding to the first live broadcast room identifier through cover interaction.

9. The live interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the method further comprises the steps of:

if the user matching information reaches the target matching information within the live broadcast interaction time, the server acquires matching animation data, generates and sends a matching animation display instruction to a client side in the live broadcast room according to the matching animation data; the starting time of the live broadcast interaction time length is the time when the current user enters a live broadcast room corresponding to the first live broadcast room identifier through cover interaction;

and the client side in the live broadcast room responds to the matching animation display instruction to obtain the matching animation data, and the matching animation is rendered and displayed in the live broadcast room interface according to the matching animation data.

10. The live interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the method further comprises the steps of:

if the user matching information reaches the target matching information within the live broadcast interaction duration, the server acquires reward control data and the current user identification, and generates and sends a reward instruction to an audience client corresponding to the current user identification according to the reward control data; the starting time of the live broadcast interaction time length is the time when the current user enters a live broadcast room corresponding to the first live broadcast room identifier through cover interaction;

the audience client-side responds to the reward instruction, acquires the reward control data, and renders and displays the reward control in the live broadcast room interface according to the reward control data;

and the audience client responds to the trigger instruction of the reward control and displays a first reward image, a reward storage control and a reward presentation control corresponding to the first reward identification in the reward control.

11. The live interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the method further comprises the steps of:

if the server responds to the live broadcasting room list loading request corresponding to the current user identification within the live broadcasting interaction time length, acquiring live broadcasting room list data and sending the live broadcasting room list data to the audience client corresponding to the current user identification; the live broadcast room list data comprises a plurality of second live broadcast room identifications, the second live broadcast room identifications are live broadcast room identifications corresponding to started live broadcast rooms except the first live broadcast room identifications, and the starting time of the live broadcast interaction duration is that the current user enters the live broadcast room corresponding to the first live broadcast room identifications through cover interaction.

12. The live interaction method based on the user matching information as claimed in any one of claims 1 to 3, wherein the method further comprises the steps of:

if the user matching information reaches the target matching information within the live broadcast interaction time length, the server updates the matching success times corresponding to the current user identification; the starting time of the live broadcast interaction time length is the time when the current user enters a live broadcast room corresponding to the first live broadcast room identifier through cover interaction;

the server responds to a matching list display request, acquires a user identifier and matching list data, generates a matching list display instruction according to the matching list data, and sends the matching list display instruction to a client corresponding to the user identifier;

the client corresponding to the user identification responds to the matching list display instruction, acquires the matching list data, and displays the matching list according to the matching list data; the matching list at least displays user names corresponding to a plurality of top list user identifications and matching success times corresponding to the top list user identifications.

13. The live interaction method based on user matching information as claimed in any one of claims 1 to 3, wherein before the server responds to the interactive information display request, the method further comprises the steps of:

the anchor client-side responds to a cover page configuration instruction, acquires live broadcast interactive configuration control data, and displays a live broadcast interactive configuration control according to the live broadcast interactive configuration control data; the cover configuration instruction is generated when the first anchor starts a cover interactive playing method;

the anchor client side responds to a live broadcast interaction configuration request, obtains live broadcast interaction configuration data and a first anchor identification received through the live broadcast interaction configuration control, and generates a live broadcast interaction configuration instruction to the server according to the live broadcast interaction configuration data and the first anchor identification;

and the server responds to the live broadcast interaction configuration instruction, acquires the live broadcast interaction configuration data and the first anchor identification, stores the live broadcast interaction configuration data, and marks the first anchor corresponding to the first anchor identification as an anchor for starting live broadcast interaction.

14. The utility model provides a live interactive installation based on user matching information which characterized in that includes:

15. A computer device, comprising: processor, memory and computer program stored in the memory and executable on the processor, characterized in that the steps of the method according to any of claims 1 to 13 are implemented when the processor executes the computer program.

16. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 13.