CN114708085A

CN114708085A - Merchant alliance platform with bank customers as members

Info

Publication number: CN114708085A
Application number: CN202210358483.7A
Authority: CN
Inventors: 崔嘉栋; 窦素绢
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-04-09
Filing date: 2022-04-07
Publication date: 2022-07-05
Also published as: CN113159919A

Abstract

The invention relates to the technical field of merchant alliances, in particular to a merchant alliance platform which takes bank customers as members, wherein banks lead to establish merchant alliances, or cooperate with the merchant alliance platform and develop software, and the platform audits and determines the qualification of alliance merchants; the method comprises the following steps that a merchant downloads a merchant edition of merchant alliance platform software, applies for an alliance platform, installs a cash register system to register, and allows a member to pay by swiping face first and a client to pay by two-dimensional codes; the member can finish shopping, after-sale and point management on the platform; the merchant purchases points from the platform, and the merchant gives points when the member consumes and pays, or the points can be discounted to the payment amount, and the points can be inquired and exchanged at any time. The merchant alliance is established by a bank leader, leading bank customers are public members, the bank card payment of the bank can enjoy the advantages of points and the like, the merchants are connected with the members and the platform together through the points, and the novel business mode that the merchants of the alliance share customer resources by combining online and offline is realized.

Description

Merchant alliance platform with bank customers as members

This application claims priority to chinese patent application 202110382723.2, filed 2021, 09/04.

Technical Field

The invention relates to the technical field of merchant alliances, in particular to a merchant alliance platform taking bank customers as members.

Background

The merchant alliance specifically comprises: merchants in different industries and different levels are alliance cooperation organizations which are formed by mutual cooperation on the premise of complying with laws and regulations and aiming at better market expansion and long-term development of mutual benefits and reciprocity.

However, the existing commercial tenant alliance has small scale, the range of points enjoyed by the members is limited, and the points can be exchanged for partial gifts and are not easy to be changed; the merchant has limited customer resources and needs to pay certain cost; the membership card is troublesome to handle, store and carry, and has hidden danger of revealing personal information of clients.

Along with the improvement of science and technology degree, the condition of paying cash is less and less when consuming nowadays, bank account transfer is troublesome, and it is high to brush POS machine expense, and merchant, customer mostly select the WeChat, pay baby and receive and pay, so a large amount of cash all flows into in the WeChat, pay baby, nevertheless all have certain financial risk in the online platform such as WeChat, pay baby, can receive regulatory department's restriction and supervision.

The above background disclosure is only for the purpose of assisting in understanding the inventive concepts and technical solutions of the present invention, and it is not necessarily the prior art of the present patent application, and should not be used to assess the novelty and inventive step of the present application in the absence of explicit evidence to indicate that the above disclosure has been made at the time of filing this patent application.

Disclosure of Invention

Technical problem to be solved

The invention provides a new mode of a merchant alliance, which is characterized in that a bank leads to build the merchant alliance, customers of leading banks are all shared members, and the customers pay by bank cards of leading banks, and automatically enjoy member preferential benefits such as points and the like; the points can be deducted, inquired and changed at any time, and the commercial tenant, the member and the platform are connected together through the points, so that the client resources can be shared by the alliance commercial tenant; league merchants and customers may also enjoy a convenient financing credit service.

(II) technical scheme

To solve the above technical problems or to achieve the above technical object, the present invention provides the following technical solutions.

A merchant alliance platform with bank customers as members, comprising: the system comprises a platform management module, a merchant management module, a member management module, a point management module and a popularization module.

Further, the platform management module comprises a group alliance unit, a merchant alliance unit, a management service unit, a credit management unit and a cloud service unit.

Further, a federation unit is established: the bank ties up the merchant alliance or cooperates with the merchant alliance platform to develop new merchant alliance platform software and cash register software. The merchant alliance platform software comprises a merchant alliance platform software management edition, a merchant alliance platform software merchant edition and a merchant alliance platform software personal edition, and is downloaded and used by a bank, a merchant and a member respectively. The cashier software is divided into a plurality of versions of a large retail supermarket, a chain retail supermarket, a small retail supermarket, a large wholesaler, an unmanned supermarket, the catering industry, the living service industry, the medical treatment industry and the like, cloud synchronization is realized, updating is continuously carried out, and merchants can freely select the cashier software after platform authorization according to own industry, type and mode.

Further, the merchant affiliation unit: a legal and legal operation entity with a good business license, an operation place and a good credit can apply for franchising on a platform, leading bank workers need to check at home, and leading banks, alliance merchants and members can invite franchising. The platform is connected with a market supervision and management system, and can become a coalition merchant through system detection, identification, automatic approval and manual examination and approval.

Further, the management service unit includes: the system comprises a daily management service subunit, a commercial tenant quantitative evaluation subunit and a member evaluation subunit.

Further, the daily management service subunit specifically includes: the system is responsible for consulting and auditing the information issued by the merchants, summarizing and counting the comments and scores of member merchants, replying the messages and the consultations of the merchants and the clients, and processing the disputes between member complaints and the merchants to eliminate the worry and the difficulty of the members; the method can inquire and count the number, the amount and the proportion of member transactions of each alliance merchant at any time, and regularly (every day, every week, no month, every season and every year) generate reports of the number, the amount and the proportion of member transactions of all merchants and other reports; properly issuing and introducing some financial knowledge, fraud prevention common knowledge, bank products and other information; the alliance merchant is subject to customer complaints or is supervised and punished due to poor service attitude, counterfeit goods sale, illegal operation, fraudulent behavior, abnormal transaction and the like, and can be regulated and modified within a limited period, and the alliance merchant can forcedly clear and refund the merchant with serious property.

Particularly, in order to improve the credit of large wholesale alliance merchants and fully ensure the fund safety of the stocking merchants, a certain amount of reserve payment is required to be deposited for the merchants, so that the loss of the benefits of the stocking merchants when the merchants do not deliver goods on time, the quality of goods is defective and the like is prevented. The bank of opening an account of the merchant of the large-scale wholesale alliance should pay close attention to the production operation condition and the financial condition of the merchant, and if the bank has the wind-blown weed, the bank should immediately report the wind-blown weed to the superior lines and the platform; the platform needs to take necessary measures to ensure the fund security of the stocking merchant.

Further, the merchant quantitative evaluation subunit comprises the following quantitative factors: positive factors such as brand factor, continuous operation factor, turnover factor, evaluation factor, scoring factor, love factor, appreciation factor, member transaction amount factor, commodity amount factor, commendation factor and financial asset factor, and negative factors such as penalty factor, complaint factor, pernicious factor and dishonest factor. And quantitatively evaluating the merchants at the end of each season and the end of each year, and selecting the silver cascade ally-joined merchants, the gold cascade ally-joined merchants and the diamond cascade ally-joined merchants by taking cities and industries as units to serve as important bases for setting top ranking grades and frequencies and approving loan quantitative index scores on home pages. General alliance merchants, cascading alliance merchants and cascading diamond alliance merchants are set according to 60%, 25%, 10% and 5%, the platform respectively sets unified identifications for the cascading alliance merchants, the cascading alliance merchants and the cascading diamond alliance merchants, and the identifications are posted (or hung) at the shining positions of business places of the merchants; there is also a prominent indication on the platform to let the customer know the merchant's level at a glance.

Further, the member evaluation subunit: the platform successfully recommends the number of newly joined merchants and members according to the consumption number and the amount of each member at each alliance merchant, sends a certain number of lucky stars on financial assets of a leading bank and the like, gives different levels according to the number of the lucky stars, and sets the number of common members, first-star members, second-star members and third-star members from low to high according to the proportion of 40%, 30%, 20% and 10%. When the star-level members shop/consume, 10%, 20% and 30% of points can be given additionally by the platform, the system automatically approves, corresponding scores are increased, and the range and the quantity of enjoying cloud services are increased.

Further, the credit management unit comprises a merchant operation loan and a personal consumption financial service. The credit limit is placed at any time and is only used on the platform according to the application purpose.

Furthermore, the merchant operating the payment specifically comprises: the merchant alliance platform is connected with the bank individual credit system, the market supervision and management system and the tax system; the bank accepts the online application loan of the alliance merchant, the system is automatically approved at first, the high-quality merchant can put money instantly; informing the merchant to submit the relevant data to the bank network (the merchant belongs to the bank network) and transacting the procedures of mortgage, guarantee and the like, and then carrying out the examination and approval step by the background. The loan may be committed to payment to the supplier's account and may be placed in a separate transaction.

Furthermore, the personal consumption financial business comprises credit cards, credit card consumption business and personal consumption loans, and specifically comprises the following steps: the merchant alliance platform is connected with a credit card system and a credit system of a leading bank and is connected with a housing public accumulation system, the bank receives the application of a customer, the system is automatically approved firstly, and a high-quality customer can directly check and pass; if the data needs to be supplemented, the customer is informed to bank outlets (the resources of the customers in the same district and county are shared, and the system is automatically allocated) to submit the relevant data; after the bank staff verify, the bank staff enter the system again, and then the bank staff approve the system step by step through the background. In order to ensure the authenticity of the application, bank staff should check the customer for decoration, take a picture and upload a decoration scene; if the money consumption of the customer is higher, the payment can be made in a written mode as far as possible by adopting trusted payment.

Furthermore, the cloud service unit is an additional service which is provided for the platform to facilitate learning and entertainment of alliance merchants and members and is free. Logging on the platform, finding and clicking 'cloud service', namely, seeing, hearing and downloading audio and video data related to family education, body building and health preserving, financing, inspiring, growth and other positive energy, and excellent movies and TV plays. The members of different star grades enjoy the difference of the range and the quantity of the downloaded audio-video data.

Further, the merchant management module comprises: the system comprises a merchant alliance platform management unit, a WeChat platform management unit, other three-party platform management units, a commodity management unit, an account management unit, a cash register management unit, a return management unit, a stock input management unit, a warehouse checkout unit, a financing management unit and a business setting unit.

Further, the merchant alliance platform management unit comprises: the system comprises an application joining subunit, a marketing information issuing subunit, a point management subunit and an after-sales management subunit.

Further, the application joining subunit is specifically: the method comprises the steps that a merchant can apply for self-help, a merchant edition of merchant alliance platform software is downloaded, an application alliance is clicked on a terminal screen, after face recognition and system positioning are carried out, a person sign and inquiry credit investigation authorization book is clicked in the step 1, an alliance application book and an alliance protocol are filled in the step 2, the person signs the step 3, the person signs the step next to the step 3, a picture is taken to upload a business license, the front side and the back side of a legal representative identity card and an account number (or a card number) are input, relevant contents are input, and the person signs the application. The platform needs to be connected with a market supervision and management system, is subjected to system detection, identification and automatic approval, is photographed with a lead bank worker who is checked at home, is uploaded to the system, and can become a coalition merchant after manual approval; and in the second method, the merchant can also apply under the assistance of bank staff, and the application method is similar to the previous method, namely the group photo of the merchant and the bank staff is uploaded immediately and the application is submitted. After joining is successful, the two-dimensional code for collecting cash is simultaneously applied, the same bank card is associated, and then the cash collecting system is installed according to the own industry property and scale.

Further, the sub-unit for issuing marketing information specifically includes: the commercial tenant issues and pushes shop information, commodity information and marketing information to the platform, reports and recommends new franchised commercial tenant and member number, and sends marketing short messages to the member group.

Further, the point management subunit specifically includes: the merchant buys the points and exchanges the points on the platform, the members buy/consume the points and send the points, the original points can be withheld during payment, and the members can exchange the points.

Further, the after-sales management subunit is specifically: the merchant checks the reply customer messages, comments, complaints and the like, and scores the members.

Further, the wechat platform management unit specifically is: generating a WeChat two-dimensional code, initiating group establishment, scanning the code by a client to enter a group, pulling a friend by a member to enter the group, sending marketing information to a WeChat group and the like; and sending the merchant version two-dimensional code and the personal version two-dimensional code of the platform in the WeChat group, and inviting the merchants and the clients to scan the code and download platform software.

Further, the other three-party platform management unit is specifically: in order to expand the influence and the competitiveness, alliance merchants in the industries of catering, life service and the like can choose to add three-party platforms such as American groups, popular comment and hungry, and customers can enjoy the discount benefits only by paying with leading bank cards.

Further, the commodity management unit is specifically: the merchant inputs the commodity name, the commodity code, the commodity classification, the commodity unit, the specification description, the place of production, the price entry, the selling price, the member price, the initial inventory, the goods intake and the commodity validity period into the cash register system, and sets the early warning of the stock shortage of goods and the early warning of the goods coming off the shelf when the goods are due, so that the voice function can be embedded for the convenient input; the data can be imported through the original cashier system.

Furthermore, if the commodity has the two-dimension code, the code can be scanned and input, a plurality of items of contents such as names and the like can be automatically generated, and the commodity without the two-dimension code can be automatically coded and input.

Further, the account management unit is specifically: two main collection modes of face brushing collection and two-dimensional code collection are adopted, and the received money is directly sent to a bank account of a merchant through POS brushing, bank transfer and cloud flash payment; the money received by WeChat, Paibao and applet pay can be paid directly to the outside and can be collected into the bank account.

Further, the cash register management unit is specifically: the merchant sets one or more cashiers, and one of the cashiers with complete functions is set as an administrator; the cash collecting mode mainly adopts face brushing for collection and two-dimensional code collection, and is assisted by various modes such as POS brushing, bank transfer, cloud flash payment, WeChat, Paibao, digital currency, cash, credit and the like; the cashier tool is mainly a face-brushing payment device which is provided with a camera, a code-scanning gun, a code-scanning box, a sound box, a printer and the like. When the customer pays, the cashier scans the two-dimensional code (without two-dimensional code, the code of the commodity needs to be input, and the voice function can be embedded) of the commodity purchased by the customer by using the code scanning gun, the input quantity is displayed on the screen, and the cashier can click to collect the cash if the cash is checked.

Further, the cash registering method comprises the following steps: the face of punching the face is received silver, the two-dimensional code is received silver, other receipts silver modes, also can replace the face of punching the face payment ware to collect money with the cell-phone, and the bank card payment through leading the bank all can enjoy the score and give preference to:

a. brushing face and receiving cash: the method comprises the following steps that a user selects a face to pay for a payment, a camera of a face-swiping payment device faces the face of the user, the user can determine the identity of the user after identification and verification such as front-view and blink, a payment bank card number (a system defaults to a common card) is selected, the user inputs a password or signs for confirmation, payment transaction is completed, and money is transferred from the member bank card to a merchant account;

b. the two-dimensional code is received silver: scanning payment codes of a customer mobile phone bank, a WeChat, a Payment treasure and a cloud flash payment by using a code scanning gun (or a code scanning box), and also scanning cash register codes of merchants by a customer user through the WeChat, the Payment treasure, the cloud flash payment and the mobile phone bank;

c. other cash collecting modes: the merchant can also select other cash collecting modes according to the needs, such as WeChat, Paibao, cloud flash payment, POS machine swiping, bank transfer, cash collection, account credit and the like.

Furthermore, account receivable is credited and a debt is printed for the customer to sign for confirmation.

Furthermore, after the collection is finished, the sound box broadcasts collection information, a shopping receipt is printed, and the name, the quantity, the amount, the current point, the total point, the merchant two-dimensional code, the platform merchant version two-dimensional code and the platform personal version two-dimensional code of the customer shopping are displayed on the receipt (the two-dimensional codes can be scanned to download the alliance merchant platform merchant version and the platform personal version respectively).

Furthermore, the mobile phone replaces a face-brushing payer to collect money, downloads a merchant version of the platform from the mobile phone, installs money-collecting software, is additionally provided with cashiers, each merchant can be provided with one or more mobile phone cashiers, and the mobile phone has the function of the face-brushing payer. Replace the camera of the payment ware of brushing the face with the camera of cell-phone when gathering money and sweep a yard rifle: a camera on the mobile phone is used for scanning a two-dimension code of a commodity (the commodity without the two-dimension code needs to be manually input and can be embedded with a voice function) so as to determine the name of the commodity, and then the commodity is checked for cash. There are mainly two cash registering methods: the member firstly carries out face brushing payment, namely, a camera on a mobile phone is used for aligning the face of the member, and the payment card number is determined to collect the cash through face recognition; all customers can pay by using the two-dimensional code, namely, the camera on the mobile phone is used for scanning payment codes of the customer WeChat, Payment treasure, cloud flash payment and mobile phone bank, or the customer is allowed to open WeChat, Payment treasure, cloud flash payment and mobile phone bank to scan collection codes of merchants. When a merchant with a small transaction amount collects money or goes out, the mobile phone can be used for collecting the money instead of the face-brushing payment device.

Further, the return management unit is specifically: if the customer is not good for the purchased goods, the manager can be found to return the goods; the administrator inputs (or scans with a code scanning gun) the number of the shopping receipt of the customer, checks the purchased commodity, clicks the return of the commodity, returns the money to the customer account through the original channel, and withdraws the sent credit immediately.

Further, the stock management unit is specifically: when a shortage early warning exists, a merchant clicks 'enter' and the system automatically searches all upstream merchants (manufacturers, large-scale merchants and raw material suppliers, the top names and the top frequencies of the merchants are determined according to the merchant levels evaluated by quantitative scores) added into the platform of the alliance to wholesale the commodity, autonomously selects to purchase, can pay by means of bank account transfer or payment treasures and the like, pays by leading bank cards, enjoys the benefits of scores and the like, the scores can be deducted, and the platform sends the buyer to the platform to quantify the factor scores; for example, the merchant can pay in a loan, and the loan can be entrusted to pay to the account of the supplier, and the merchant can enjoy the advantages of points and the like. Merchants may also enter goods through other channels.

Further, the inventory check-out unit is specifically: the cashier can check the types, the quantity, the number of strokes, the amount of money to be collected, and the quantity and the proportion of the member customers at any time.

Furthermore, the administrator needs to check out at the end of each day, and the system generates a daily report:

a. business condition table: the type, quantity, turnover of the goods sold;

b. the cashier mode classification table: the amount and the number of strokes received by various cash-receiving modes, and the amount and the number of strokes received by various cash-receiving modes of each cashier;

c. and (4) reporting the integral: buying points, sending points, exchanging and deducting points and storing points on the same day;

d. a client classification table: the number, the amount and the proportion of each consumption of the member, the VIP member, the non-member client and the non-member VIP client, the star level of the member and the VIP member and the number of lucky stars held by the member and the VIP member;

e. a profit schedule;

f. an expenditure analysis table;

g. account receivable details;

h. and (3) commodity analysis: the sales conditions of various commodities, high-selling commodities, low-selling commodities, suitable groups and commodities needing to be purchased;

i. staff achievement: the type, amount of the commodity (or service) marketed by the staff, the number of the newly joined merchants, the number of members, and the like.

Furthermore, at the end of every ten days, at the end of the month, at the end of the season and at the end of the year, the system automatically generates various corresponding reports, and the merchant can analyze the operation conditions and problems and improve the operation strategy according to the reports.

Further, the financing management unit is specifically: if the client is a tax merchant, the client can log in a tax bureau official network to obtain the authorization of the tax bureau and apply for loan on the online of a merchant alliance platform; the non-tax merchants can directly apply for on-line on the merchant alliance platform. The legal representative can sign and confirm the file, take pictures and upload the half-shot, original front and back, and business license of his own hand-held ID card. The high-quality merchant system can automatically approve and pass, and general merchants submit evidence data which can effectively verify identity, income, assets, purposes and the like to a bank outlet according to the short message notification, and transact procedures such as mortgage, guarantee and the like. The loan is paid trusteely as much as possible, in order to prove the authenticity of the purpose, a merchant should submit a payment application and a trusteeship payment protocol when using the payment, and the loan is directly put into an account of the provider by taking a picture, uploading a purchase list, a contract, a business license of the provider and the like; after receiving the goods, the goods-in merchant takes pictures and uploads the goods, the freight note and the like.

Further, the business setting unit is specifically: shop management, staff management, cashier management, customer management, payment mode, point setting, discount type, parameter setting, printing setting and system resetting are all set by an administrator.

Furthermore, the member management module is used for completing shopping, after-sale and point management by members, downloading personal versions of the software of the merchant alliance platform at the terminal, and logging in by using user names and passwords of a mobile phone bank; the system can search the information of the required merchants and commodities, can also check the messages, comments, scores and complaints of other people, and can also leave messages, comment, score and complaint when the members obtain shopping scores after shopping.

Furthermore, the member management module comprises a client classification unit, a credit financing unit and an online comment unit.

Further, the customer classification unit classifies customers into four categories: members, VIP members, non-member customers, and non-member VIP customers:

1) the member, the leading bank client, downloads the personal edition of the platform software of the commercial tenant alliance at the terminal, and can log in by the user name and the password of the mobile phone bank. The member can search and search nearby alliance merchants and excellent alliance merchants of the needed goods/services, and can also search and search alliance merchants of the goods/services needed in the appointed city and area; and online consumption and payment, and store consumption payment. The face payment is first selected when the user arrives at a shop, the face payment is inconvenient, and the two-dimensional code and other payment modes can be used, so that the user can enjoy the preferential points and the like only by paying through a bank card of a leading bank; the platform evaluates the first-star member, the second-star member and the third-star member every month according to the number of consumption strokes and money of the members, financial assets in leading banks, the number of merchants and clients recommended to be added into the platform and other factors to obtain the number of lucky stars. The star-class members can obtain the additional point reward of the platform in the next month, and the platform is also favorable for applying credit cards, credit card staging business and personal consumption loan, and obtaining more cloud services. The member login platform personal version can report recommended new franchised commercial tenants and new members paid by the franchised commercial tenants by the first lead bank card;

2) the method comprises the following steps that for a VIP member and a alliance merchant, in order to better develop services, high-quality customers who frequently consume are screened out from the members as the VIP member, except for the advantage of enjoying common member points and the like, the VIP member also enjoys special discount benefits, and the special discount benefits are only limited to a local store and/or a local chain store;

3) non-member customers, i.e., non-lead bank customers, do not enjoy member benefits such as points. In order to facilitate consumption, shopping, credit card application and credit card consumption staging business, personal version software of a merchant alliance platform can be downloaded at a terminal, and registered and logged in;

4) the non-member VIP client and the commercial tenant are business development, high-quality clients frequently consuming are screened out from the non-member clients, and the non-member clients enjoy special discount benefits, do not enjoy member benefits such as points and the like, and the special discount benefits are only limited to the store and/or the chain store.

Further, the credit financing unit is: all customers can apply for credit card, credit card special staging service and personal loan consumption service on the platform. The customer fills in a personal credit investigation authorization book, an application book, a protocol and the like, signs and confirms the identity, shoots a half-body picture of the hand-held identity card, the front side and the back side of an original copy of the identity card and the like, and submits the picture to the system. If the data needs to be supplemented, the request is informed to the bank network point according to the short message to submit the relevant data. The loan with higher amount is paid trusteely as far as possible, when the customer uses the loan, the loan application and the trusteeship protocol should be submitted, the purchase list, the contract, the business license of the merchant, the license of opening an account and the like are taken, and the loan is directly put into the account of the alliance merchant; and after receiving the goods, the client takes pictures and uploads pictures of the goods to home.

Furthermore, the online evaluation unit can enable the member to check the messages, comments, scores and complaints of other people on line to serve as references for purchasing commodities and consumption, and can also contact and reserve with the merchant in advance; after consumption, the merchant can leave a message, comment, grade and complain about the commodity quality and the service; points can be viewed and redeemed. The non-member client can only see the comments, scores, messages and the like of other people on the commercial tenants and commodities, and has no functions of comments, scores and the like.

Furthermore, the point management module is used for completing point circulation, the platform, the merchant and the member all have respective point accounts, the merchant purchases and sells points from the platform, the merchant gives points or pays money by point discount when the member consumes and pays, and the member can sell the points to the merchant and/or the platform.

Further, the integration rule includes: unified pricing, namely the prices of the platform, the alliance merchants and the members are consistent in buying, selling, deducting and exchanging points; the proportion is self-determined, namely the proportion of the member points sent by each merchant can be different, and the proportion is determined according to factors such as the property of the industry and the operation condition of the merchant.

Further, the points management module comprises a points account unit, comprising: platform point account, merchant point account and member point account.

Further, the point management module further includes a point circulation unit, including:

1) the merchant purchases and sells points on the platform: the merchant can purchase points from the platform and can exchange redundant points into cash;

2) the merchant sends the points: the member consumes at the alliance merchant, pays by using a bank card of a leading bank, and the alliance merchant and the platform send a certain integral to the member;

3) deducting points during consumption and payment, transferring the points from the point account of the member to the point account of the merchant, and subtracting corresponding payment amount;

4) the member can look up the personal point and exchange the point at any alliance merchant, the member exchanges the point, the point is transferred from the member point account to the merchant point account, and cash is returned to the member's bank card from the merchant's bank account;

5) the member client can log in the personal edition of the platform software of the merchant alliance to inquire points and exchange the points anytime and anywhere, the member exchanges the points, the points are transferred from the point account of the member to the point account of the platform, and cash returns to the bank card of the member from the bank account of the platform.

Further, merchant alliance platform still includes the popularization module, and concrete popularization measure includes:

1) the lead bank is based on the existing high-quality POS commercial customers, two-dimensional code commercial customers and the like, and is mainly characterized by high-frequency consumption industries such as superstores, supermarkets, chain stores, restaurants, hotels, beauty and health-preserving halls, gymnasiums, pharmacy clinics and the like, so that the high-quality commercial customers of all industries are vigorously expanded to be joined;

2) leading bank staff to carry out street-scanning marketing, inviting commercial tenants to franchise, assisting the commercial tenants to download and install platform software on computers and mobile phones, and applying for franchising;

3) leading banks actively publicize and mobilize a great number of customers in the local bank, particularly for paying customers to various alliance shops for shopping and consumption;

4) in order to attract a plurality of merchants and customers to actively participate, a leading bank can appropriately reward points, rapidly occupy the market by means of full discount, red packet-giving activities and other forms, and gradually replace WeChat and Paibao by swiping the bank card for face payment;

5) the method can be used for increasing the point factor score for the alliance merchant and sending lucky stars to the member, and recommending new merchant alliance and new customer consumption in the alliance merchant for encouraging the alliance merchant and the member.

6) Generating a merchant version two-dimensional code and a personal version two-dimensional code of the cost platform, and leading the alliance merchants to guide the two-dimensional codes to the propaganda posters and the cashier tickets of the clients; and a platform WeChat public account is set to encourage and guide the attention of vast merchants and customers.

A method for constructing a merchant alliance for the platform.

The above-described preferred conditions may be combined with each other to obtain a specific embodiment, in accordance with common knowledge in the art.

(III) advantageous effects

The technical scheme of the invention has the following advantages:

1. customers of the lead banks can enjoy the advantages of points and the like when shopping and consuming by numerous alliance merchants all over the country;

2. a large amount of customer resources are brought to the alliance merchants, the sales performance and the operation benefit are improved, and the use cost of the cash register software is reduced;

3. the system is convenient for alliance merchants to apply for loans, and is convenient for member clients to apply for credit cards, transact credit card staging business and personal consumption loan business;

4. the number of high-quality merchants and the number of active customers of the lead bank are increased, the deposit scale is enlarged, and the profit level and the market competitiveness are improved;

5. face-brushing payment is trouble-saving, convenient, instant account-arriving and lowest in cost;

6. the member can inquire points, deduct points and exchange points at any time;

7. the online and offline advantages are complementary, online selection, offline watching and buying in a store are realized, and then online commenting is carried out;

9. the method is beneficial to protecting the personal information of the customer and preventing the personal information from being revealed by the customer due to the membership card and possible fraud risks caused by the personal information;

10. the scale and the industry are not limited, high-quality entity merchants can be joined, a plurality of organizations of a leading bank and network workers can manage and maintain the business and serve the business freely, and the platform scale expansion potential is huge;

11. the credible quantization factor comprehensive score can be indirectly used as a reference quantization index for a bank to audit merchant loan, credit card staging business and personal consumption credit business while stimulating the merchant, help the bank to accurately determine high-quality merchants and merchants with better development potential, provide dynamic indexes for merchant development for the bank, and improve the auditing speed and safety of the bank;

12. the operation loan of the alliance merchant, the individual consumption loan and the credit card consumption stage are all limited to be used by the platform, and the larger amount of money is released to the account of a transaction opponent, so that the authenticity of the use is effectively ensured.

The invention adopts the technical scheme for realizing the purpose, makes up the defects of the prior art, and has reasonable design and convenient operation.

Drawings

The invention can be more fully understood by reading the following detailed description of the exemplary embodiments, with reference to the accompanying drawings, in which:

FIG. 1 is a schematic diagram of a merchant federation platform of the present invention;

FIG. 2 is a schematic diagram of point flow for the merchant federation platform of the present invention;

FIG. 3 is a diagram illustrating the integrated scores of the quantization factors that can be trusted according to the present invention;

fig. 4 is a schematic diagram of the annual operating integrity index of the merchant according to the present invention.

Detailed Description

Those skilled in the art can appropriately substitute and/or modify the process parameters to implement the present disclosure, but it is specifically noted that all similar substitutes and/or modifications will be apparent to those skilled in the art and are deemed to be included in the present invention. While the products and methods of making described herein have been described in terms of preferred embodiments, it will be apparent to those skilled in the art that variations and modifications, as well as appropriate variations and combinations, of the products and methods of making described herein may be made to implement and use the techniques of the invention without departing from the spirit and scope of the invention.

The present invention is described in detail below.

Example 1:

the embodiment provides a merchant alliance platform using bank customers as members, which comprises a platform management module, a merchant management module, a member management module, a point management module and a promotion module, as shown in fig. 1, and specifically as follows.

As shown in fig. 1, the platform management module specifically includes: the system comprises a group alliance unit, a merchant alliance unit, a management service unit, a credit management unit and a cloud service unit.

1) And (3) establishing a alliance unit, wherein the leading bank establishes a large-scale merchant alliance by leading according to brand advantages, network advantages, and customer advantages, or cooperates with a merchant alliance platform to develop new merchant alliance platform software and a cash register system. The merchant alliance platform software comprises a merchant alliance platform software management edition, a merchant alliance platform software merchant edition and a merchant alliance platform software personal edition, and is downloaded and used by a bank, a merchant and a member respectively; the cashier system is divided into a plurality of versions of a large retail supermarket, a chain retail supermarket, a small retail supermarket, a large wholesaler, an unmanned supermarket, the catering industry, the living service industry, the pharmacy medical industry and the like, cloud synchronization is achieved, updating is continuously carried out, and merchants can freely choose the cashier system according to own industry, types and modes after platform authorization.

2) The merchant joining unit is provided with a business license, a business place and a legal and legal entity with good credit, can apply for joining on a platform, can also be invited by a leading bank, and the merchant needs to fill a joining application and a joining protocol, sign a letter inquiry authorization book and the like, upload a business license, a legal representative identity card and an account number (or card number) for posting, and can become a coalition merchant through face identification, system positioning and background verification and approval; the merchant should apply for the two-dimensional code of collection at the same time, and the two are bound with the same bank account number.

3) The management service unit mainly performs daily maintenance on a platform, service on allied merchants and members and management behaviors, and specifically comprises the following steps: the system is responsible for consulting and auditing the information issued by the merchants, inducing the comments and scores of member merchants, replying the merchants and clients to leave messages and consult, eliminating the worry and difficulty of the merchants and handling complaints and disputes; the system can inquire and count the stroke, the amount and the proportion of member transactions of each alliance merchant at any time, and regularly (every day, every week, no month, every season and every year) generate reports and other reports of the stroke, the amount and the proportion of member transactions of all merchants; properly issuing and introducing some financial knowledge, fraud prevention common knowledge, bank product and other information; for example, the merchant who is complained by the customer and is subjected to supervision and punishment due to poor service attitude, selling of counterfeit commodities, illegal operation, fraudulent behavior, abnormal transaction and the like needs to be regulated and modified for a limited period and quit forcibly due to serious properties.

Particularly, in order to improve the credit degree of the large-scale wholesale alliance merchant and prevent the goods feeding risk of the alliance merchant on the platform, the large-scale wholesale alliance merchant should be strictly managed: 1, in order to ensure the fund security of the merchant, the merchant can deposit a certain amount of reserve payment, and the situations of untimely delivery, defective commodity quality and the like are prevented; 2, increasing the punishment force, deducting the quantization factor score, and showing on the platform, and forcing the storyboard to quit the platform; 3, the bank of opening an account of the merchant of the large-scale wholesale alliance should pay close attention to the production operation condition and the financial condition, if the bank has the wind-blown weed, the bank should immediately report to the superior lines and the platform, and the platform needs to take necessary measures to ensure the fund safety of the merchant of stocking goods.

4) The credit management unit is used for receiving credit applications of merchants and customers by the platform, automatically screening and approving the applications, instantly paying by high-quality merchants and customers, verifying supplementary data, transferring loan requirements to the home website of the merchants and customers by the platform, informing the merchants and the customers of providing supplementary materials to the home website of the merchants and customers, transacting procedures such as mortgage, guarantee and the like, and then approving step by step; the loan is only used on the platform and is mainly paid by trust.

5) The cloud service unit is an additional service which is provided for the platform for facilitating learning and entertainment of alliance merchants and members and free. Logging on the platform, finding and clicking 'cloud service', namely, seeing, hearing and downloading audio and video data related to positive energy aspects such as family education, body building and health preserving, financing, motivation, growth and the like, and excellent movies and television series. The members of different star grades enjoy the difference of the range and the quantity of the downloaded audio-video data.

Example 2:

on the basis of the embodiment, the merchant management module comprises a merchant alliance platform management unit, a WeChat platform management unit, other three-party platform management units, a commodity management unit, an account management unit, a cash register management unit, a return management unit, a stock inlet management unit, a warehouse payment checking unit, a financing management unit and a business setting unit.

1) Merchant alliance platform management unit:

a. application for affiliate subunit: the method comprises the steps that a merchant can apply for self-help, a merchant edition of merchant alliance platform software is downloaded, an 'application for alliance' is clicked on a terminal screen, after face recognition and system positioning are firstly carried out, a 'step 1' is clicked to sign an inquiry and credit investigation authorization, a 'next step' to a 'step 2' are clicked to fill an alliance application and an alliance agreement, a 'next step' to a 'step 3' is clicked to photograph and upload a business license, the front and back sides of a legal representative identity card and an account number (or card number) for entering account, relevant contents are input, and an 'application submission' is clicked. After the system detection, identification and automatic approval pass, the images are combined with the front-end bank workers verified at home for shooting and uploaded to the system, and the images can become alliance merchants after the manual approval; and in the second method, the merchant can also apply under the assistance of bank staff, and the application method is similar to the previous method, namely the group photo of the merchant and the bank staff is uploaded immediately and the application is submitted. After joining is successful, applying for a collection two-dimensional code at the same time, associating the same bank card, and then installing a cash collecting system according to the own industry property and scale;

b. issuing marketing information subunit: the merchant issues and pushes store information, commodity information and marketing information to the platform, reports the recommended newly joined merchant and the first new member who consumes and pays by using the leading bank card, and sends marketing short messages to the member group;

c. the point management subunit: the merchant buys points and sells the points on the platform, the members shop and send the points, the original points can be withheld during payment, and the members exchange the points;

d. an after-market management subunit: and the merchant checks and replies the left message, the comment and the complaint of the customer and scores the member.

2) WeChat platform management unit: and establishing a WeChat group, sending marketing activities and preferential information to the WeChat group, and sending the two-dimensional code of the platform in a group manner.

3) Other three-party platform management unit: in the industries of catering, life service and the like, in order to expand influence and competitiveness, a platform of three parties such as a Mei Tuo, popular comment and hungry can be selected, and customers can enjoy the discount benefits only by paying with a leading bank card.

4) A commodity management unit: the merchant inputs the commodity name, the commodity code, the commodity classification, the commodity unit, the specification description, the production place, the price, the selling price, the member price, the initial inventory and the goods input quantity into the platform, if the commodity has the two-dimension code, the two-dimension code can be scanned and input, the name and other contents are automatically generated, and the commodity without the two-dimension code can be automatically coded and input; the early warning of stock shortage and the early warning of goods coming off shelf in due date are set, and the function of embeddable voice is convenient to input; the data can be imported through the original cashier system.

5) The account management unit includes: the main cashier mode is face brushing for collection, two-dimensional code collection, and the received money is directly sent to the bank account of the merchant by POS brushing, bank transfer and cloud flash payment; the money received by WeChat, Paibao and applet pay can be paid directly to the outside and can be transferred to the bank account.

6) A cash register management unit: the merchant sets one or more than one cashier, wherein one person with complete functions is an administrator; the cash collecting mode mainly adopts face brushing for collection and two-dimensional code collection, and is assisted by various modes such as POS brushing, bank transfer, cloud flash payment, WeChat, Paibao, digital currency, cash, credit and the like; the cashier tool is mainly used for brushing a face payer, and the face payer is provided with a camera, a code scanning gun, a sound box, a printer, a code scanning box and the like. When the customer pays, the cashier scans the two-dimensional code (without the two-dimensional code, the code of the commodity needs to be input, and the voice function can be embedded) of the commodity purchased by the customer and the input quantity by using the code scanning gun, the screen displays the amount of money to be received, and the cashier can click to collect the money after checking the money. The cash registering mode comprises:

a. brushing face and receiving cash: when a member receives cash, the user selects to swipe a face to receive the cash, a camera of the face-swiping payment device faces the face of the member, after identification and verification such as front view and blinking, the identity of the member is determined by the system, a payment bank card number is selected, the user inputs a password or signature confirmation, the payment transaction is completed, and the money is transferred from the client bank card to a merchant account;

b. the two-dimensional code is received silver: all customers can receive cash by using the two-dimensional code, and a code scanning gun or a code scanning box of the face-brushing payment device is used for scanning payment codes of mobile phone banks, WeChat, Paibao and cloud flash payment of the customers; the customer can also finish payment by WeChat, Paibao, cloud flash payment and mobile phone bank scanning the cash register of the merchant;

c. other cash collecting modes: the merchant can also select other cash register modes according to the needs, such as WeChat, Payment, cloud flash payment, POS machine swiping, bank transfer, cash receiving, credit and the like; the credit account should be added into the account to be collected, and the credit slip is printed out to let the customer sign and confirm;

and after the collection is finished, the sound box broadcasts collection information 'collection x element', a shopping receipt is printed, and the name, the quantity, the amount, the total point of the current time, the merchant two-dimensional code, the alliance platform two-dimensional code and the like of the member shopping are displayed on the receipt. The credit discount can be enjoyed through the payment of a bank card of a leading bank.

The merchant with small transaction amount can use the mobile phone to replace a face-brushing payment device to collect cash, the merchant edition of the merchant alliance platform is downloaded by the mobile phone and is set as a cashier, and the camera of the mobile phone is used for face-brushing authentication and two-dimensional code scanning. Scanning the two-dimension code of the commodity by using a camera on the mobile phone, (the commodity without the two-dimension code needs manual input and can be embedded with a voice function) so as to determine the name of the commodity; brushing the face and collecting the money: aligning the face of the member by using a camera on the mobile phone, and determining the payment card number through face recognition; two-dimensional code collection: and scanning the payment codes of the customer Wechat, the Payment treasures, the cloud flash payment and the mobile banking by using a camera on the mobile phone, or opening the collection codes of the WeChat, the Payment treasures, the cloud flash payment and the mobile banking by the customer.

7) A return management unit: if the customer is not good for the purchased goods, the manager can be found to return the goods; the manager inputs (or scans with a code scanning gun) the code of the customer shopping receipt, checks the purchased commodity, clicks the return of goods, returns the money to the customer account through the original channel, and withdraws the sent credit immediately.

8) A stock management unit: when a commodity is out of stock and early warned, the merchant clicks 'enter' and the system automatically searches all upstream merchants (manufacturers, large-scale merchants, raw material suppliers, top names and frequency of the merchants which are judged according to quantified points) which are added into the platform of the alliance to wholesale the commodity, autonomously selects to purchase, can use banks to transfer money or pay money, uses leading bank cards to pay, enjoys preferential points such as points and the like, and can also deduct points and send scores of quantitative factors of a supplier to the platform; if the loan is in good, the money can be directly paid to the merchant for goods supply, and the user also enjoys the preferential points and the like; merchants may also enter goods through other channels.

9) A disc library checkout unit: the cashier can check the types, the quantity, the number of strokes, the amount of money to be collected and the quantity and the proportion of the member customers at any time; the administrator needs to settle accounts at the end of business every day, and the system generates a daily report:

a. business condition table: the type, quantity and turnover of the sold goods, the amount and number of strokes received by various cashier modes and the business volume of each cashier;

b. and (4) reporting the integral: buying points, sending points, exchanging and deducting points and storing points on the day;

c. a client classification table: the number, the amount and the proportion of each consumption of the member, the VIP member, the non-member client and the non-member VIP client;

d. a profit schedule;

e. the cashier mode classification table: the amount and the number of strokes received by various cash-receiving modes, and the amount and the number of strokes received by various cash-receiving modes of each cashier;

f. account receivable particulars;

g. and (3) commodity analysis: the sales conditions of various commodities, high-selling commodities, low-selling commodities, suitable groups and commodities needing to be purchased;

h. employee performance;

i. and (5) analyzing the expenditure.

At the end of every ten days, at the end of the month, at the end of the season and at the end of the year, the system automatically generates various corresponding reports, and the merchant can analyze the operation conditions and problems and improve the operation strategy according to the reports.

10) A financing management unit: if the client is a tax payment merchant, the client can log in an official network of an electronic tax bureau to obtain the authorization of the tax bureau and then apply for loan on the online of a merchant alliance platform; non-tax merchants can apply for directly. The loan individual credit investigation authorization book, the application book and the loan contract are equivalent, and the loan individual credit investigation authorization book, the application book and the loan contract are signed and confirmed by the client, and the half-shot picture, the front and back sides of the original identity card, the business license and the like of the client holding the identity card are taken and uploaded. The high-quality merchant system can automatically approve and pass, and general merchants submit supplementary data to a bank website according to the short message notification and transact procedures such as mortgage, guarantee and the like. The credited item may be placed directly into the merchant's account.

11) A business setting unit: store management, employee management, cashier management, customer management (member, VIP member, non-member customer, non-member VIP), payment method, point setting, discount type, parameter setting, print setting, system resetting, all administrator setting.

Example 3:

on the basis of the foregoing embodiment, the member management module is used for completing shopping, after-sales and point management by the customer.

1) Customer classification unit, as shown in table 1, the merchant classifies the customers into four categories: the system comprises members, VIP members, non-member clients and non-member VIP clients, and is characterized in that the payment method and the enjoyment rights and interests are as follows:

a. the member and the leading bank client are both members, and the user name and the password of the personal version software mobile phone bank of the merchant alliance platform can be downloaded at the terminal to log in. The system can search and search commodity information of nearby alliance merchants, can search and search information and commodity information of merchants in specified cities and areas, can be communicated and connected with the merchants, can purchase commodities and pay online, and can also pay for consumption in stores; the face-swiping payment is preferred during the payment, two-dimensional code payment and other payment modes can be used when the face-swiping payment is inconvenient, and the preferential points such as points can be enjoyed through the payment of a bank card of a leading bank;

the VIP member selects customers frequently consumed by the store from the members by the merchant, and enjoys the discount of the member such as points and the like, and also enjoys the special discount which is added by the merchant, wherein the special discount is only limited to the store and/or the chain store;

c. non-member customers, non-leading bank customers, do not enjoy special discount benefits and point benefits. In order to facilitate shopping on the platform and application for credit cards and credit card staging services, the platform software of the alliance of commercial tenants can be downloaded at the terminal and registered as customers, and commodities of nearby alliance commercial tenants can be searched and searched through the personal version of the platform software, and information of commercial tenants in specified cities and areas and commodity information can also be searched and searched.

d. The non-member VIP client and the frequent-consumption clients screened by the merchant from the non-member clients enjoy special discount benefits, do not enjoy member benefits such as points and the like, and are limited to the local store and/or the chain store.

TABLE 1 comparison table of various client characteristics and rights and interests

The point management module is used for completing point circulation, the platform, the merchant and the member all have respective point accounts, the merchant purchases points from the platform, the merchant gives the points or pays money by point discount when the member pays, and the member can sell the points to the merchant and/or the platform; the method specifically comprises the following steps:

1) the point account unit comprises a platform point account, a merchant point account and a member point account;

2) integral circulation unit, rule: unified pricing, namely prices of buying, selling, deducting and exchanging points among the platform, the alliance merchant and the member are consistent; the proportion is self-defined, that is, the proportion of the member points sent by each merchant can be different, and the proportion is self-determined according to factors such as own industry property, operation condition and the like, for example, 100 yuan can be consumed to return 100 points, 50 points or 200 points.

As shown in fig. 2, including but not limited to:

a. points are automatically sent from the point account of the merchant to the point account of the member;

b. deducting points during consumption and payment, transferring the points from the point account of the member to the point account of the merchant, and subtracting corresponding payment amount;

c. the member can look up the personal point at any alliance merchant, and can also exchange the point at any alliance merchant, the member exchanges the point, the point is transferred from the member point account to the merchant point account, and cash is returned to the member's bank card from the merchant's bank account;

d. the member client can log in the personal edition of the platform software of the merchant alliance to inquire points and exchange the points anytime and anywhere, the member exchanges the points, the points are transferred from the point account of the member to the point account of the platform, and cash returns to the bank card of the member from the bank account of the platform.

Example 4:

on the basis of the embodiment, the payment unit can enjoy the discount when the member client pays by only paying through the bank card of the leading bank.

For example, but not limited to, a member customer may consume 500 yuan at a hotel online, and may enjoy 500 credits by paying with a bank card of a leading bank; the VIP member client consumes 500 yuan in the hotel on line, and can enjoy special discount of 9.5 in addition to the 500-point discount when paying by a bank card of a bank; the non-member VIP customers only enjoy special discount of 9.5 points when consuming in the hotel, but do not enjoy point return; general non-member customers do not enjoy member benefits such as special discount benefits and points.

Example 5:

the platform presents lucky stars to the member, for example, each 5-month consumption of a member client is that 1 lucky star is obtained in 50 yuan or less, each 2-month consumption of 51-100 yuan is that 1 lucky star, each 1-month consumption of 101-1000 yuan is that 2 lucky stars are obtained, each 1-month consumption of 1001-5000 yuan is that 3 lucky stars are obtained, each 1-month consumption of 5001-10000 yuan is that 4 lucky stars are obtained, and more than ten thousand are that 5 lucky stars are obtained in 1 ten thousand; successfully recommending 10 lucky stars joined by one merchant, and recommending 2 lucky stars first consumed by one customer in any one alliance, such as 4 lucky stars consumed by a new customer in a lead bank (for personal version submission on an alliance platform, automatic system retrieval is carried out, and the first submission is taken as the standard); the average daily deposit of the bank is divided into 1 lucky star per 2 million yuan, 1 lucky star per 5 million of the regular deposit, and 1 lucky star per 10 million of the financing insurance fund.

The quantization rule is as follows: the number of transaction strokes of 50 yuan and below is A, the number of transaction strokes of 51-100 yuan is B, the number of transaction strokes of 101-1000 yuan is C, the number of transaction strokes of 1001-5000 yuan is D, the number of transaction strokes of 5001-10000 yuan is E, the total transaction amount of more than ten thousand yuan of single transaction is F ten thousand, the number of merchants of successfully recommending that merchants join in the member is G, the number of new customers successfully recommending that new customers firstly consume at any merchant in the alliance is H, the number of customers who are customers of a leading bank in the new customers is I, the daily average live deposit amount of the leading bank in the month is J ten thousand yuan, the periodic deposit amount is K ten thousand yuan, and the financing insurance fund is L ten thousand yuan; the number of lucky stars the member has in the month (JX) is:

in the above formula, [ X ] is a rounding function, meaning that the largest integer not exceeding X is obtained, for example, [2.3] ═ 2, [3.8] ═ 3.

For example, in one month, the member has the average transaction number of 20 transactions per day below 50 yuan, 6 transactions per day between 51 and 100 yuan, 5 transactions per day between 101 and 1000 yuan, 2 transactions per day between 1001 and 5000 yuan, 1 transaction per day between 5001 and 10000 yuan, and the total transaction amount of more than ten thousand yuan is 3.3 ten thousand yuan; successfully recommending 2 merchants to join, and recommending 5 customers to consume for the first time at any merchant in the alliance, wherein 1 customer is a new customer of a lead bank; the average daily life of the leading bank is deposited with 2.8 ten thousand yuan, the regular deposit is deposited with 15.5 ten thousand yuan, each of the financing and insurance accounts is 10 ten thousand yuan, the month is shared by lucky stars (JX) ([ 20/5] + [6/2] +2 × 5+3 × 2+4 × 1+5 × 3.3] +10 × 2+2 (5-1) +4+ [2.8/2] + [15.5/5] + [20/10] ═ 4+3+10+6+4+15+20+8+4+1+3+2 ═ 80, the platform is ranked according to the number of lucky stars obtained by the members at the end of each month, and is ranked according to the number of lucky stars, divided into general members, one-star-level members, two-level members and three-star-level members, wherein the number of lucky stars is set according to the proportion of 40%, 30%, 20% and 10% respectively.

Example 6:

on the basis of the foregoing embodiment, the merchant quantitative evaluation unit intuitively reflects the trustworthiness of the merchant and the contribution to the platform and lead bank by quantifying the factor related to the merchant, where the trustworthiness quantitative factor specifically includes:

1) brand factor: dividing according to four grades of a common commercial tenant, a local famous brand, a provincial famous brand, a national or international famous brand, wherein the corresponding scores are 10, 25, 50 and 100 and are marked as a;

2) a continuous operation factor: dividing the commercial time of the commercial tenant into four grades of 6 months and below, 6 months-2 years, 2-5 years, 5 years and above, wherein the corresponding scores are 10, 50, 100 and 500 and are marked as b;

3) turnover factor: dividing the daily average transaction amount into four grades of 1000 yuan and below, 1001-5000 yuan, 5001-10000 yuan and more than 10000 yuan, wherein the corresponding scores are 1, 5, 10 and 50 respectively and are marked as c;

4) the optimization factor is as follows: the credit is given by the honor titles of excellent merchants judged by government departments such as market supervision and management, and the credit is given according to the credit level, district level, city level, provincial level and national level, and the credit is 50, 100, 200, 300 and 500 points each time; the scoring factors are counted according to 100% of the score in the season, the scoring factors are counted according to 50% of the score in other seasons of the year, the scoring factors are counted according to 30% of the score in the last year, and the scoring factors are counted according to 10% of the score in the previous year; is marked as d;

5) scoring factor: after the consumer consumes, the goods or services of the merchant are evaluated with different scores of 0-5, scoring is carried out according to all the scoring mean values of all the goods, and the scoring results are counted; the grade of the current season is counted into the grade factor according to 100%, the grade factors of other seasons of the year are counted into the grade factor according to 50% of the average value of the grade season, the grade factors of the last year are counted into the grade factor according to 30% of the average value of the grade, and the grade factors of the last year are counted into the grade factors according to 10% of the average value of the integral; after the results are added, the amplification is 10 times, and the scoring factor score of the season is recorded as e; for example, in a hotel, the average value of the score of the season (3 seasons) is 4.5, the average value of the season 1 and 2 seasons of the year is 4.2, the average value of the season above the year is 4.0, and the average value of the score of the previous 3 years is 4, so that the score of the score factor of the season (3 seasons) of the hotel is (4.5+4.2 + 50% +4+ 30% +4+ 10% + 3) } 10 ═ 90.

6) The love factor: the reward points of the old, the weak, the sick and the disabled and the children at academy are subsidized, the reward points are 5 points within 1 ten thousand yuan of the subsidy amount, the added value within 1 ten thousand yuan of the subsidy amount is 50 points as the upper limit, 10 points are additionally added when the subsidy amount is 1 ten thousand yuan, and the total score is marked as f;

7) favorable factor: other alliance merchants or members add 1 point to the endorsed and banned merchants on the platform every time, and the mark is g;

8) member transaction amount factor: counting 1 point for every 20 member transaction strokes, and recording as h;

9) member transaction amount factor: the member transaction amount is 1 point per 1000 yuan and is marked as i;

10) the cargo intake quantity factor: the upstream wholesale merchant of the platform counts 1 point per 10000 yuan of the incoming goods and records as j;

11) referral factor: each time a new merchant joining of one family is successfully recommended, 20 points are added, and a customer is successfully recommended to add 2 points with a leading bank card for the first time, and the mark is k;

12) financial asset factor: the financial assets of individual industrial and commercial customers and exclusive enterprises are counted, all the financial assets of an operator and family members in a leading bank can be added, all the financial assets of a partner and family members in the leading bank can be added by a partner enterprise, and all the financial assets are calculated daily; adding 2 points to the current deposit every 10000 yuan full, adding 1 point to the current deposit every 10000 yuan full regularly, adding 0.5 point to the fund every 10000 yuan full, and recording as l;

13) penalty factor: if the merchant is penalized by government departments such as market management and the like by 20 points each time due to poor service attitude, selling fake commodities, illegal operation, fraudulent behaviors, abnormal transactions and other illegal discipline reasons, marking as m, canceling the qualification of selection in the season, and not being able to be selected as gold cascade franchise merchant and diamond cascade franchise merchant in the year;

14) complaint factors: the customer complains about the commodity quality, the service attitude and the like, finds out the truth of the commodity and deducts 5 points each time; the upstream large-scale wholesale alliance merchant is deducted 20 points each time by the complaint of the bought alliance merchant, and the complaint is marked as n;

15) a malignant evaluation factor: the operator of the alliance commercial tenant and family members maliciously comment other alliance commercial tenants and large wholesale alliance commercial tenants which do not complain about the purchase, 10 points are deducted each time and are marked as o;

16) dishonest factor: the issued information is inconsistent with the reality, is falsified in the aspects of loving contribution, appreciation factors and the like, 10 points are deducted each time, and the information is marked as p;

the first 12 items belong to positive factors plus scores, and the last 4 items are negative factors minus scores.

In order to prevent the increase of the composite score value of a certain factor by illegal actions and the false promotion of the composite score of the credible quantization factor, a base function curve is selected to control the unknowingly increase of the scores of the partial factors, and the comprehensive score D of the credible quantization factor is calculated by the definition formula (1):

D＝a+b+d+e+1000lg(c+f+g+h+i+j/2+2k+l)-m-n-o-p (1)

the merchants are ranked according to the comprehensive scores D of the credible quantization factors, the merchants are quantitatively evaluated at the bottom of each season and at the bottom of each year, and the general alliance merchants, the silver cascade alliance merchants, the gold cascade alliance merchants and the diamond cascade alliance merchants are evaluated in cities and industries, wherein the occupation ratios of the general alliance merchants, the silver cascade alliance merchants, the gold cascade alliance merchants and the diamond cascade alliance merchants are respectively 60%, 25%, 10% and 5%; the platform respectively sets unified marks for the silver cascade alliance commercial tenants, the gold cascade alliance commercial tenants and the diamond cascade alliance commercial tenants, the marks are posted (or hung) at the shining positions of the business places of the commercial tenants, the marks can be obviously seen on the platform, and the customers can know the grade of the alliance commercial tenants when browsing.

The formula (1) can effectively prevent the behavior of the merchant in unlimitedly increasing the comprehensive score through malicious bill swiping, for example, but not limited to, in a first season period of a certain year, a certain merchant brand is a nationwide well-known brand, and a is 100; the merchant opens for 3 years, and b is 100; in the aspect of turnover, if the daily average turnover is 1000 yuan or less, c is 90; in the aspect of the optimization factor, the merchant is evaluated as a provincial excellent merchant by a relevant department, d is 300, and the year is assumed to be unchanged; the scoring factor e is 90, and is assumed to be unchanged throughout the year; the love factor f is 60; the reward factor g is 100; the member transaction amount h is 180; the membership transaction amount i is 200; the cargo input factor j is 40; referee factor k-64; financial asset factor l ═ 30; m is 0; n is 0; p is 0; q is 0. In two seasons of the year, the merchant swipes the bill maliciously, if the daily average turnover is 1001-5000 yuan, then c is 450; in three seasons of the year, the merchant changes the serious malicious bill brushing, the daily average turnover is 5001-10000 yuan, and then c is 900; in four seasons of the year, the merchant maliciously swipes the average daily turnover number of the merchant to be more than 10000 yuan, and then c is 4500. If the result of the summation of the scoring factors is simply used as a comprehensive score, the comprehensive score D of the trusted quantization factor of the merchant in the year is shown in fig. 3, and the comprehensive score D of the trusted quantization factor is obtained by combining the formula in fig. 3, so that the comprehensive score can be improved linearly if the merchant swipes a list maliciously in a simple summation mode, and the merchant is not good for other merchants; the calculation mode obviously weakens the malicious flash of the merchant, and the merchant can not rapidly and unsuccessfully improve the comprehensive score of the trusted quantitative factor by maliciously increasing the turnover, love factor, reward factor, member transaction amount and financial assets; meanwhile, the acceleration rate of the goods input factor is further reduced, and the purpose of maliciously improving the score by a merchant through short-term mass stocking is prevented; and correspondingly, the promotion of the referral factor can achieve the effects of expanding propaganda and guiding stimulation, and has important significance for the popularization of the platform.

Determining the grade of the alliance commercial tenant according to the comprehensive score D of the credible quantization factor, and assuming that the total number of alliance commercial tenants in a certain local industry is Z, and the number of the general alliance commercial tenant, the silver cascade alliance commercial tenant, the gold cascade alliance commercial tenant and the diamond cascade alliance commercial tenant are respectively determined to be 60% multiplied by Z, 25% multiplied by Z, 10% multiplied by Z and 5% multiplied by Z. The top ranking rank and frequency of the platform software home page adopt the principle of combining the near and the priority, and specifically comprise the following steps: 50% of the top ranking of the home page is the nearest alliance merchant; the rest 50 percent of the commercial tenants are randomly distributed to three types of commercial tenants of the silver cascade alliance, the gold cascade alliance and the diamond cascade alliance, and the probability of the top ranking and the frequency of the commercial tenants of each silver cascade alliance, the gold cascade alliance and the diamond cascade alliance is 1/(25% Z): 1/(10% Z): 1/(5% Z): 2:5: 10; the merchant level is the same following the near priority principle. For example, a customer purchases a certain commodity at a certain position, and searches for the commodity in a personal edition of an alliance merchant platform by using a mobile phone, the first alliance merchant who sells the commodity is the nearest, the second alliance merchant is the high-level alliance merchant which is ranked according to the comprehensive score of the trust quantization factor, and the two merchants account for half of the first few ranked merchants. And (3) comprehensively scoring top-ranked high-level alliance merchants according to the trust quantization factor, wherein each silver cascade alliance merchant, gold cascade alliance merchant and diamond cascade alliance merchant has a top ranking name and the probability ratio of the top ranking name to the top ranking name is 2:5:10 on the home page. The alliance merchants with the same level are closer to the customer and the customer sees which.

The method comprises the following steps that large-scale wholesale alliance merchants are determined according to the comprehensive scoring level of trusted quantization factors, the top ranking name and frequency of a platform software home page are determined, the large-scale wholesale alliance merchants are not limited by regions and are individually scored according to the industry, the number of the bank-level large-scale wholesale alliance merchants, gold-level large-scale wholesale alliance merchants and diamond-level large-scale wholesale alliance merchants is set according to the proportion of 5:2:1, and the top ranking name and frequency ratio of the home page is 2:5: 10; if the merchant is adversely affected by regulatory penalties and the like, the merchant is reduced to a general large-scale wholesale alliance merchant. Generally, the large-scale wholesale alliance merchants are merchants with supervision penalty or slightly abnormal operation condition and financial condition, and can be upgraded to high-level large-scale wholesale alliance merchants along with improvement of the operation condition, the operation condition and the financial condition.

The comprehensive scores of the credible quantization factors are beneficial to improving the popularity of the merchants and further soliciting more potential customers for the merchants, so that the application quantifies the commodities and/or services of the merchants and is beneficial to improving the popularity and exposure of the merchants, and further realizes the benign competitive development of the merchants, the customers and the platforms.

The credible quantization factor comprehensive score can be indirectly used as a reference quantization index for a bank to audit the loan of the merchant, credit cards, credit card staging business and personal consumption credit business while stimulating the merchant, helps the bank to accurately determine high-quality merchants and merchants with better development potential, provides dynamic indexes for the development of the merchants for the bank, and improves the auditing speed and the safety of the bank.

Example 7:

on the basis of the foregoing embodiment, in order to deeply analyze the potential influence of falsely raising the comprehensive score of the trusted quantization factor by increasing the comprehensive score value by a certain factor through the illicit act on the industry and screen and suppress the behavior of raising the comprehensive score of the trusted quantization factor through the illicit act, the merchant operation comprehensive score Y is calculated by the definition formula (2):

Y＝a+b+c+d+e+f+g+h+i+j+k+l-m-n-o-p (2)

and calculating the annual operation integrity index lambda of the merchant by defining the formula (3):

in the formula (3), the reaction mixture is,

is the weighted average value of the commercial tenant operation comprehensive scores in the year,

is a weighted average of the comprehensive scores of the credible quantization factors of the merchants in the year, and

in the formula (4), i is quarterly, Y_iFor the operation of i-th quarterly commercial tenant, D_iFor the ith quarter merchant's confidence quantifiable factor composite score, w_iAnd quantifying the weight for the operation of the ith quarterly merchant.

Aiming at precisely and objectively evaluating the operation condition of the commercial tenant, precisely discriminating and restraining the commercial tenant from improving the comprehensive score of the credible quantization factor through improper behavior, the ratio of the weighted average of the commercial tenant operation comprehensive scores in the year to the weighted average of the commercial tenant operation comprehensive scores of the credible quantization factors is used as the commercial tenant annual operation integrity index lambda, and comprehensively studying and judging the threshold interval of the annual operation integrity index lambda of the commercial tenant according to annual macroscopic economic development, the market quotation and the like, judging whether the commercial tenant has maliciousness of improving the comprehensive score of the credible quantization factor by illegal behaviors, if so, the enterprise business can be warned by punitive measures of reducing the level of the enterprise business, limiting the loan amount of the business corporate, canceling the top ranking of the business in a fixed time interval and the like, so that the fair and justice of the alliance platform and the healthy and stable development of the industry economy are maintained.

For merchants in different industries, malicious competition or benign development of the merchants can be judged more objectively and fairly by finely adjusting the operation quantitative weight of the merchants in each quarter, for example but not limited to, for tourism merchants, the conditions of the merchants in the second quarter and the fourth quarter are better, and in order to avoid misjudgment, w is instructed₁＝0.35，w₂＝0.15， w₃＝0.35，w₄And when the annual operating integrity index of the merchant is not more than 0.15, the goal of objectively judging the annual operating integrity index of the merchant is achieved by weakening or strengthening the quantitative weight of the dominant quarterly.

Taking the nationwide well-known brand business in the foregoing embodiment 6 as an example, if the average turnover number per day in the first quarter is 1000 yuan or less, c is 90; on the basis that other factors are unchanged, if the second quarter maliciously swipes an order, the daily average turnover is 1001-5000 yuan, and c is 450; in the third quarter, the merchant changes hard malicious bill brushing, the daily average turnover is 5001-10000 yuan, and then c is 900; in the fourth quarter, the merchant swipes maliciously to make the average daily turnover number reach more than 10000 yuan, and then c is 4500; suppose it is a brand season fruit store, and the market in the first and third seasons is good, let w₁＝0.2，w₂＝0.3，w₃＝0.2， w₄0.3, and calculating by combining the formulas (1) to (4) to obtain the lambda of 0.6238; if the user maliciously swipes the bill from the second quarter, the second quarter c is 900, the third quarter c and the fourth quarter c are 4500, and the calculated lambda is 0.8154; if the number of the first quarter c is 450, the second quarter c is 90, the third quarter c is 900, the fourth quarter c is 90, and λ is 0.2903; as shown in detail in fig. 4. In this example, the fruit shop in this season is a malicious bill-brushing without throttling, and the annual operation integrity index of the merchant is higher. Thus according to the aforementioned merchantsThe annual operation integrity index can accurately and fairly discriminate malicious operation of the alliance merchants according to changes of industries and quotations, so that appropriate measures are taken to restrain and warn the merchants, and harmonious and stable development of the merchant alliance platform is maintained.

Conventional techniques in the above embodiments are known to those skilled in the art, and therefore, will not be described in detail herein.

Claims

1. A merchant alliance platform using bank customers as members is characterized by comprising:

the platform management module is used for establishing a merchant alliance by leading a bank to the bank or cooperating with the merchant alliance platform to develop new merchant alliance platform software and new cash register software, auditing and determining the qualification of the alliance merchants by the platform, maintaining the platform and managing and serving a large number of alliance merchants and customers;

the merchant management module is used for the merchant to apply for self-help, download a merchant edition of the merchant alliance platform software, click 'application alliance' on a terminal screen to apply for an alliance platform, install a cash register system, and register through the cash register system, wherein the cash register mode mainly comprises face brushing for payment and two-dimensional code for payment, and the money reaches the bank account of the merchant;

the membership management module is used for leading bank customers to be public members of the platform, consuming in any one alliance merchant and enjoying the advantages of points and the like through leading bank card payment; downloading personal version of the software of the merchant alliance platform at the terminal, logging in by using a user name and a password of a mobile phone bank, searching information of a required merchant and commodity, checking messages, comments, scores and complaints of other people, and leaving messages, comments, scores and complaints;

the point management module is used for completing point circulation, the platform, the merchant and the member all have respective point accounts, the merchant purchases and sells points from the platform, the merchant and the platform give points when the member consumes and pays, the original points are discounted by payment amount, and the member can sell the points to the merchant and/or the platform.

2. The platform of claim 1, wherein: the platform management module includes:

and (3) forming a alliance unit: the merchant alliance platform software comprises a merchant alliance platform software management edition, a merchant alliance platform software merchant edition and a merchant alliance platform software personal edition, the cashier software is divided into a plurality of editions such as a large retail supermarket, a chain retail supermarket, a small retail supermarket, a large wholesaler, an unmanned supermarket, the catering industry, the living service industry, the pharmacy medical industry and the like, cloud synchronization is realized, updating is continuously carried out, and merchants can freely select and use after platform authorization according to own industry, type and mode; and/or

Merchant affiliation unit: the legal and legal operation entity with good business license, operation field and credit can apply for franchise on the platform, the leading bank staff need to check at home, and the leading bank, the alliance merchant and the member can invite franchise; the platform is connected with a market supervision and management system, and can become a coalition merchant through system detection, identification, automatic approval and manual approval; the franchised merchants should simultaneously apply for the two-dimensional code for collection and bind with the same bank account; and/or

The management service unit: the platform is responsible for consulting and auditing the information issued by the merchants, summarizing and counting the comments and scores of member merchants, replying the messages and the consultation of the merchants and the clients, and processing the disputes between member complaints and the merchants to eliminate the worry and the difficulty of the members; for the merchants suffering from customer complaints or being supervised and punished, the merchants need to be corrected within a limited period or even forcibly cleared; and/or

A credit management unit: the merchant alliance platform is connected with the bank individual loan system, the market supervision and management system and the tax system, the alliance merchant can apply for loan on line, and the loan payment limit is used on the platform and mainly trusteely payment; the merchant alliance platform is connected with a credit card system of a leading bank and is connected with a housing public accumulation fund system, a customer can apply for credit cards, credit card consumption stages and personal consumption loans on line, and the consumption stages and the consumption loans are only limited to be used on the platform and mainly subjected to payment.

3. The platform of claim 1 or 2, wherein: the merchant management module comprises:

an account management unit: two main collection modes of face brushing collection and two-dimensional code collection are adopted, and the received money is directly sent to a bank account of a merchant through POS brushing, bank transfer and cloud flash payment; the money received by the WeChat, Paibao and applet pay can be directly paid to the outside and can be collected into the bank account; and/or

A cash register management unit: the merchant sets one or more cashiers, and one of the cashiers with complete functions is set as an administrator; the cash collecting mode mainly adopts face brushing for collection and two-dimensional code collection, and is assisted by various modes such as POS brushing, bank transfer, cloud flash payment, WeChat, Paibao, digital currency, cash, credit and the like; the cashier tool is mainly a face-brushing payment device which is provided with a camera, a code-scanning gun, a code-scanning box, a sound box, a printer and the like; when the customer pays, the cashier scans the two-dimensional code (without two-dimensional code, the code of the commodity needs to be input, and the voice function can be embedded) of the commodity purchased by the customer by using the code scanning gun, the input quantity is displayed on the screen, and the cashier can click to collect money after checking the money correctly:

a. brushing face and receiving cash: the method comprises the following steps that a user selects a face to pay for a payment, a camera of a face-swiping payment device faces the face of the user, the user can identify and verify the face of the user through front vision, blinking and the like, the identity of the user is determined by a system, a payment bank card number is selected, the user inputs a password or signs and confirms, payment transaction is completed, and money is transferred to a merchant account from the member bank card;

c. the platform software merchant version can also be downloaded by a mobile phone, and the cashier software is installed to replace a face-brushing payer to collect money;

the credit discount can be enjoyed when the bank card payment of the leading bank is passed

A return management unit: if the customer does not like the purchased goods, the manager can be found to return the goods; the administrator inputs (scans) the number of the small shopping ticket of the client, finds the purchased commodity, clicks the return of goods, returns the money to the client account through the original channel, and withdraws the sent credit immediately; and/or

A stock management unit: when the goods shortage early warning exists, the merchant clicks 'goods feeding', the system automatically searches all upstream merchants joining the alliance platform to wholesale the goods, autonomously selects to purchase, can pay in a bank transfer or payment treasure way and the like, pays by using a leading bank card, and enjoys the preferential points and the like; and/or

A disc library checkout unit: the cashier can check the types, the quantity, the number of strokes, the amount of money to be collected and the quantity and the proportion of the member customers at any time; and/or

A financing management unit: after a tax paying merchant logs in a tax bureau official network to obtain the authorization of the tax bureau, applying for loan on a merchant alliance platform on line; directly applying for loan on the online of a merchant alliance platform by a non-taxpaying merchant; loans are subject to trusted payments.

4. The platform of claim 1 or 2, wherein: the member management module comprises a client classification unit, and the clients are classified into four types:

the members and the leading bank customers are all members, and can consume and pay online and also can consume and pay in stores; the face payment is first selected when the user arrives at a shop, the face payment is inconvenient, and the two-dimensional code and other payment modes can be used, so that the user can enjoy the preferential points and the like only by paying through a bank card of a leading bank; the authorized alliance commercial tenant and the purchased goods and/or services are commented and scored;

the VIP member and the high-quality customers who are frequently consumed and screened from the members by the alliance merchant enjoy special discount benefits besides the general member points and other benefits, and the special discount benefits are only limited to the store and/or the chain store;

non-member customers, non-leading bank customers, do not enjoy member preferences such as points, can only check the comments and scores of other people on the commercial tenants and commodities, and do not have the right to do comments and scores; but the terminal downloads the personal version software of the merchant alliance platform, and after registration and login, the terminal can apply for credit card, credit card consumption staging service and personal consumption loan service;

the non-member VIP client selects the high-quality clients frequently consumed from the non-member clients, and enjoys special discount benefits which are limited to the local store and/or the chain store, and does not enjoy member benefits such as points.

5. The platform of claim 4, wherein: the member management module further includes:

credit financing unit: all customers can apply for credit card, credit card special staging business and personal consumption loan business on the platform; a client fills in a personal credit investigation authorization book, an application book, a protocol and the like, signs and confirms, shoots a half-body photograph of a handheld identity card, the front and back sides of an original copy of the identity card and the like, and submits to the system; loans are subject to trusted payments.

The online evaluation unit is used for allowing the member to check the messages, comments, scores and complaints of other people on line to serve as references for purchasing commodities and consumption, and can also contact and reserve with the merchant in advance; after consumption, the merchant can leave a message, comment, grade and complain about the commodity quality and the service; the points can be checked and exchanged; the non-member client can only see the comments, scores, messages and the like of other people on the commercial tenants and commodities, and has no functions of comments, scores and the like.

6. The platform of claim 1 or 2, wherein:

the integration rule of the integration management module is as follows: unified pricing, namely the prices of the platform, the alliance merchants and the members are consistent in buying, selling, deducting and exchanging points; the proportion is self-determined, namely the proportion of the member points sent by each merchant can be different and is determined according to factors such as the property of the industry and the operation condition of the merchant;

the point management module is used for counting the points and account units and comprises: a platform point account, a merchant point account and a member point account;

the point management module also comprises a point circulation unit, comprising:

2) and (3) point sending by the merchant: the member consumes at the alliance merchant, pay with the bank card of the leading bank, the alliance merchant sends the member certain credit;

7. The platform of claim 1 or 2, wherein:

the platform gives lucky stars to the members according to the following rules: the number of the transaction strokes of the member is 50 yuan or less per month, the number of the transaction strokes of 51-100 yuan is B, the number of the transaction strokes of 101-1000 yuan is C, the number of the transaction strokes of 1001-5000 yuan is D, the number of the transaction strokes of 5001-10000 yuan is E, the total transaction amount of the transaction strokes more than ten thousand per one thousand is F ten thousand, the number of the merchants of the successful recommended merchants by the member is G, the number of the new customers successfully recommended by the member for the first consumption of any merchant in the alliance is H, the number of the customers of the leading bank customers in the new customers is I, the daily average life deposit amount of the member in the leading bank in the month is J ten thousand yuan, the periodic deposit amount is K ten thousand yuan, and the financing insurance fund is L ten thousand yuan; the number of lucky stars the member gets in the month (JX) is:

in the above formula, [ X ] is a rounding function for obtaining the maximum integer not exceeding X;

the platform is divided into general members, first-star members, second-star members and third-star members according to the number rating of lucky stars obtained by the members and the high and low ranking of the lucky stars at the end of each month, and the number of the members is set according to the proportion of 40%, 30%, 20% and 10%.

8. The platform of claim 1 or 2, wherein:

the merchant quantitative evaluation unit intuitively reflects the credible degree of the merchant and the contribution degree to the platform and the lead bank by quantizing factors related to the merchant, and the credible quantization factors specifically comprise:

1) brand factor: dividing four grades according to a general merchant, a local famous brand, a national or international famous brand, and respectively confirming scores which are marked as a;

2) a continuous operation factor: grading according to the commercial tenant operation time, and respectively confirming the scores, and recording the scores as b;

3) turnover factor: grading according to daily average transaction amount, and respectively confirming scores, and recording as c;

4) the optimization factor is as follows: the method comprises the following steps of (1) being evaluated as honor titles of excellent merchants by government departments such as market supervision and management, grading according to times and grades, and referring to statistical season and year scores and marking as d;

5) scoring factor: after the consumer consumes, the goods or services of the merchant are evaluated with different scores of 0-5, scoring is carried out according to all the scoring mean values of all the goods, and the scoring results are counted; and the value of the past season and the past year is counted and marked as e;

6) the love factor: awarding points for old, weak, sick and disabled and children who are out of school, and confirming the statistical score, which is marked as f;

7) favorable factor: other alliance merchants or members add 5 points to the alliance merchants on the platform for appreciation and showing each time, and the points are marked as g;

10) the cargo intake quantity factor: the upstream wholesale merchant of the platform counts 1 point per 10000 yuan of incoming goods and records the point as j;

12) financial asset factor: the financial assets of the commercial tenant are counted, all the financial assets of the operator and the family members in the leading bank can be added, the financial assets of all the partners and the family members in the leading bank can be added by the partner enterprise, and all the financial assets are calculated according to the day; confirming the statistical score, and recording as l;

14) complaint factors: complaints are made by customers due to commodity quality, service attitude and the like, the belongingness is found out, and 5 points are deducted each time; the complaint of the upstream large-scale wholesale alliance merchant by the procured alliance merchant deducts 20 minutes each time and is recorded as n;

16) dishonest factor: the issued information is inconsistent with the reality, is assumed to be false in aspects of loving donations, reward factors and the like, 10 points are deducted each time, and the result is marked as p;

the first 12 items belong to positive factors and are added items, and the last 4 items are negative factors and are subtracted items;

calculating a credible quantization factor comprehensive score D by defining formula (1):

D＝a+b+d+e+1000lg(c+f+g+h+i+j/2+2k+l)-m-n-o-p (1)

9. The platform of claim 8, wherein:

determining the grade of the alliance commercial tenant according to the comprehensive score D of the credible quantization factor, and respectively determining the number of the common alliance commercial tenant, the silver cascade alliance commercial tenant, the gold cascade alliance commercial tenant and the diamond cascade alliance commercial tenant as 60% multiplied by Z, 25% multiplied by Z, 10% multiplied by Z and 5% multiplied by Z on the assumption that the total number of alliance commercial tenants in a certain local industry is Z; the top ranking rank and frequency of the platform software home page adopt the principle of combining the near and the priority, and specifically comprise the following steps: 50% of the top ranking of the home page is the nearest alliance merchant; the rest 50 percent of the total number is randomly distributed to three types of silver cascade franchise commercial tenants, gold cascade franchise commercial tenants and diamond cascade franchise commercial tenants, and the probability of the top ranking and the frequency of each silver cascade franchise commercial tenant, gold cascade franchise commercial tenant and diamond cascade franchise commercial tenant is 1/(25% Z): 1/(10% Z): 1/(5% Z): 1:2: 5; the merchant grades are the same and follow the principle of near priority; the alliance merchants with the same level are closer to the customer, and the customer sees the alliance merchant; and/or

The large-scale wholesale alliance merchants are individually selected according to industry units without being limited by regions according to the grade obtained by comprehensive scoring of the trusted quantization factor, the silver-grade large-scale wholesale alliance merchants, gold-grade large-scale wholesale alliance merchants and diamond-grade large-scale wholesale alliance merchants are set according to the proportion of 5:2:1, and the ratio of the top ranking names and the frequency of the homepage is 1:2: 5; if the commercial tenant is influenced by the adverse effects of supervision and punishment, the commercial tenant is reduced to a common large-scale wholesale alliance commercial tenant; generally, the large-scale wholesale alliance merchants are merchants with supervision penalty or slightly abnormal operation condition and financial condition, and can be upgraded to high-level large-scale wholesale alliance merchants along with improvement of the operation condition, the operation condition and the financial condition.

10. A merchant alliance construction method for the platform as claimed in any one of claims 1 to 9.