CN114693322A - Digital marketing management system and method - Google Patents

Digital marketing management system and method Download PDF

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Publication number
CN114693322A
CN114693322A CN202011568498.3A CN202011568498A CN114693322A CN 114693322 A CN114693322 A CN 114693322A CN 202011568498 A CN202011568498 A CN 202011568498A CN 114693322 A CN114693322 A CN 114693322A
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China
Prior art keywords
image
unit
mobile terminal
region
communication
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Pending
Application number
CN202011568498.3A
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Chinese (zh)
Inventor
马廷强
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Suzhou Wenmo Media Advertising Co ltd
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Suzhou Wenmo Media Advertising Co ltd
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Priority to CN202011568498.3A priority Critical patent/CN114693322A/en
Publication of CN114693322A publication Critical patent/CN114693322A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G06F21/32—User authentication using biometric data, e.g. fingerprints, iris scans or voiceprints
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
    • G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
    • G06F21/6227—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database where protection concerns the structure of data, e.g. records, types, queries
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T5/00—Image enhancement or restoration
    • G06T5/50—Image enhancement or restoration by the use of more than one image, e.g. averaging, subtraction
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T2207/00—Indexing scheme for image analysis or image enhancement
    • G06T2207/20—Special algorithmic details
    • G06T2207/20212—Image combination
    • G06T2207/20221—Image fusion; Image merging

Abstract

The invention discloses a digital marketing management system and a method, relating to the technical field of digital marketing, wherein the system comprises: a mobile terminal for performing communication for user authentication; a communication unit for recognizing the mobile terminal and performing communication; a client database for performing user authentication on an individual carrying the mobile terminal through the communication unit and managing individual data; an imaging unit for taking an image of a person carrying the mobile terminal; a synthesizing unit for synthesizing the image taken by the imaging unit with another image. The marketing opportunity is increased by utilizing the label which is directly used for the marketing system and attracts people's attention, the high-efficiency marketing of the commodity is completed by synthesizing the image, and the intelligent marketing system has the advantages of high intelligent degree and high efficiency.

Description

Digital marketing management system and method
Technical Field
The invention relates to the technical field of digital marketing, in particular to a digital marketing management system and a digital marketing management method.
Background
For a long time, marketing of goods has been mainly performed in physical stores. One form of no physical store requirement is door-to-door sales, which have become less popular in recent years. Non-face-to-face commerce, including new forms of marketing such as television shopping and internet shopping, has become more prevalent.
However, in both physical stores and internet shopping, customers need to visit there in order to select and purchase goods.
In contrast, in the non-face-to-face trading method, there is a method of using advertisements such as newspaper advertisements and magazine advertisements so that a customer who happens to see the advertisements is interested in goods and guiding him/her to order the goods. Thus, the advertisement itself has an advertising effect. Furthermore, it is desirable to find a wider range of buyers that users can enter into non-face-to-face commerce in the purchasing process.
However, in the case of advertisements such as newspapers and magazines, subscription to print media is required. Although it may be desirable to target small buyers, advertisements need to be placed on a wide variety of print media in order to attract the attention of a wider range of people.
Disclosure of Invention
In view of the above, the present invention provides a digital marketing management system and method, which increase marketing opportunities by using a sign directly used in a marketing system to attract people's attention, and synthesize an image to complete efficient marketing of a commodity, and have the advantages of high intelligence degree and high efficiency.
In order to achieve the purpose, the invention adopts the following technical scheme:
a digital marketing management system, the system comprising: a mobile terminal for performing communication for user authentication; a communication unit for recognizing the mobile terminal and performing communication; a client database for performing user authentication on an individual carrying the mobile terminal through the communication unit and managing individual data; the imaging unit is used for shooting an image of a person carrying the mobile terminal; a synthesizing unit for synthesizing the image taken by the imaging unit with another image; a commodity database for storing the additional image to be synthesized by the synthesizing unit; a display unit configured to display the image synthesized by the synthesis unit; an input unit to which the person inputs data; a delivery system for delivering the goods based on the data input to the input unit; and a transaction system for performing transactions from individuals authenticated by the customer database.
Further, the synthesis unit includes: a moving region detection unit which takes the taken image of the individual of the mobile terminal as a reference image, selects one image as a comparison image, and detects a moving region of the object based on the reference image and the comparison image taken at different times; a composite region setting unit that sets a composite region in the comparison image based on a detection result of the moving region; and a synthetic image generating unit that generates a synthetic image by synthesizing the set synthetic region into the reference image, wherein the moving region detecting unit initially sets a closed curve including a predetermined subject region in a difference image, and extracts contours in the difference image between the reference image and the comparison image by moving a node defining the closed curve in a direction in which an energy function corresponding to the closed curve is optimized, wherein the synthetic region setting unit sets the synthetic region based on the contours extracted in the difference image, and the synthetic image generating unit further includes: and a boundary setting unit that sets a boundary between a plurality of object areas, the moving area detecting unit initially setting the closed curve so as not to have an intersection with the boundary.
Further, the mobile terminal has a function of performing communication with the communication unit via a human body; the mobile terminal has a function of performing communication with the communication unit via a wireless channel.
Further, the communication unit has a function of detecting the approach of the mobile terminal, and has the following functions: the user database is checked based on the identification data of the mobile terminal, and if it is determined that the mobile terminal is a communication target, a notification signal is transmitted to the mobile terminal.
Further, the mobile terminal has the following functions: when the notification signal is received from the communication unit, the person is informed of the reception of the notification signal.
A digital marketing management method, the method performing the steps of: step 1: authenticating a user and carrying out communication; step 2: performing user authentication and managing personal data; and step 3: taking a personal image; and 4, step 4: synthesizing the captured image with a further image; and 5: storing the synthesized image; step 6: displaying the synthesized image; and 7: inputting data; and 8: delivering the goods based on the entered data; and 8: performing a transaction from an individual authenticated by the customer database.
Further, in the step 4, the method for combining the captured image with another image performs the following steps: taking the shot personal image of the mobile terminal as a reference image, simultaneously selecting one image as a comparison image, and detecting a motion region of a shot object based on the reference image and the comparison image shot at different times; setting a composite region in the comparison image according to the detection result of the moving region; a composite image is generated by combining the set composite region with the reference image, a closed curve that includes a predetermined object region in a difference image is set, a node that defines the closed curve is moved in a direction in which an energy function corresponding to the closed curve is optimized, an outline in the difference image between the reference image and the comparison image is extracted, and the composite region is set based on the extracted outline in the difference image.
Compared with the prior art, the invention has the following beneficial effects: the invention increases marketing opportunities by utilizing the label which is directly used for the marketing system and attracts people's attention, synthesizes images to finish the high-efficiency marketing of commodities, and has the advantages of high intelligent degree and high efficiency.
Drawings
The invention is described in further detail below with reference to the following figures and detailed description:
fig. 1 is a schematic system structure diagram of a digital marketing management system according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a digital marketing management method according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention is provided for illustrative purposes, and other advantages and effects of the present invention will become apparent to those skilled in the art from the present disclosure.
It should be understood that the structures, ratios, sizes, and the like shown in the drawings and described in the specification are only configured to match the disclosure of the specification, so as to be understood and read by those skilled in the art, and are not configured to limit the conditions under which the present invention can be implemented, so that the present invention has no technical significance, and any structural modification, ratio relationship change, or size adjustment should still fall within the scope of the present invention without affecting the efficacy and achievable purpose of the present invention. In addition, the terms such as "upper", "lower", "left", "right", "middle" and "one" used in the present specification are for clarity of description, and are not configured to limit the scope of the present invention, and changes or modifications of the relative relationship may be made without substantial technical changes and modifications.
Example 1
As shown in fig. 1 and 2, a digital marketing management system, the system comprising: a mobile terminal for performing communication for user authentication; a communication unit for recognizing the mobile terminal and performing communication; a client database for performing user authentication on an individual carrying the mobile terminal through the communication unit and managing individual data; the imaging unit is used for shooting an image of a person carrying the mobile terminal; a synthesizing unit for synthesizing the image taken by the imaging unit with another image; a commodity database for storing the additional image to be synthesized by the synthesizing unit; a display unit configured to display the image synthesized by the synthesis unit; an input unit to which the person inputs data; a delivery system for delivering the goods based on the data input to the input unit; and a transaction system for performing transactions from individuals authenticated by the customer database.
By adopting the technical scheme, the digital marketing is a practical activity for popularizing products and services by using a digital propagation channel, so that the communication with consumers is realized in a timely, relevant, customized and cost-saving manner. Digital marketing includes many technologies and practices in internet marketing (web marketing). Digital marketing is more widespread and includes many other communication channels that do not require the internet, such as non-network channels, such as: television, radio, text messages, etc., or network channels such as: community media, electronic advertisements, banner advertisements, etc.
Example 2
On the basis of the above embodiment, the synthesizing unit includes: a moving region detection unit which takes the taken image of the individual of the mobile terminal as a reference image, selects one image as a comparison image, and detects a moving region of the object based on the reference image and the comparison image taken at different times; a composite region setting unit that sets a composite region in the comparison image based on a detection result of the moving region; and a synthetic image generating unit that generates a synthetic image by synthesizing the set synthetic region into the reference image, wherein the moving region detecting unit initially sets a closed curve including a predetermined subject region in a difference image, and extracts contours in the difference image between the reference image and the comparison image by moving a node defining the closed curve in a direction in which an energy function corresponding to the closed curve is optimized, wherein the synthetic region setting unit sets the synthetic region based on the contours extracted in the difference image, and the synthetic image generating unit further includes: and a boundary setting unit that sets a boundary between a plurality of object areas, the moving area detecting unit initially setting the closed curve so as not to have an intersection with the boundary.
Specifically, when the subject is a moving object such as a human or an animal, it is generally difficult to capture an image at a timing when the subject is in a state suitable for imaging. In particular, when a group photo is captured, it is extremely difficult to capture an image in a state suitable for capturing all of a plurality of subjects, for example, in a state where the line of sight is not blinking in the direction of the camera and the face is smiling.
In contrast, there is known a technique of generating a composite image in which a plurality of subjects are photographed in a preferable state by using a reference image obtained by photographing the subjects at a certain timing and another image (referred to as a comparative image) obtained by photographing the subjects at a different timing. For example, in the image synthesis method disclosed in patent document 1, a face contour line of a subject or a contour line including the subject is detected from a reference image and a comparison image, and a region included in the contour line is extracted as a partial image. When the subject is captured in the reference image in a preferred state, the subject region is kept unchanged, and when the subject is not captured in the preferred state in the reference image but captured in the preferred state in the comparison image, the subject region included in the comparison image is applied to the subject region in the reference image, thereby generating a composite image in which all the subjects are captured in the preferred state.
On the basis of the above embodiment, the mobile terminal has a function of performing communication with the communication unit via a human body; the mobile terminal has a function of performing communication with the communication unit via a wireless channel.
On the basis of the above embodiment, the communication unit has a function of detecting the approach of the mobile terminal, and has the following functions: the user database is checked based on the identification data of the mobile terminal, and if it is determined that the mobile terminal is a communication target, a notification signal is transmitted to the mobile terminal.
On the basis of the above embodiment, the mobile terminal has the following functions: when the notification signal is received from the communication unit, the person is informed of the reception of the notification signal.
A digital marketing management method, the method performing the steps of: step 1: authenticating a user and carrying out communication; step 2: performing user authentication and managing personal data; and step 3: taking a personal image; and 4, step 4: synthesizing the captured image with a further image; and 5: storing the synthesized image; step 6: displaying the synthesized image; and 7: inputting data; and 8: delivering the goods based on the entered data; and 8: performing a transaction from an individual authenticated by the customer database.
On the basis of the above embodiment, the step 4: the method of compositing the captured image with a further image performs the steps of: taking the shot personal image of the mobile terminal as a reference image, simultaneously selecting one image as a comparison image, and detecting a motion region of a shot object based on the reference image and the comparison image shot at different times; setting a composite region in the comparison image according to the detection result of the moving region; a composite image is generated by combining the set composite region with the reference image, a closed curve that includes a predetermined object region in a difference image is set, a node that defines the closed curve is moved in a direction in which an energy function corresponding to the closed curve is optimized, an outline in the difference image between the reference image and the comparison image is extracted, and the composite region is set based on the extracted outline in the difference image.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes and related descriptions of the storage unit and the processing unit described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Those of skill in the art would appreciate that the various illustrative elements, method steps, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that programs corresponding to the elements, method steps may be located in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, register unit, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art. To clearly illustrate this interchangeability of electronic hardware and software, various illustrative components and steps have been described above generally in terms of their functionality. Whether these functions are performed in electronic hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The terms "first," "second," and the like are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
The terms "comprises," "comprising," or any other similar term are intended to cover a non-exclusive inclusion, such that a process, method, article, or unit that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or unit.
So far, the technical solutions of the present invention have been described in connection with the preferred embodiments shown in the drawings, but it is apparent to those skilled in the art that the scope of the present invention is not limited to these specific embodiments. Equivalent changes or substitutions of related technical features can be made by those skilled in the art without departing from the principle of the invention, and the technical scheme after the changes or substitutions can fall into the protection scope of the invention.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not to be construed as limiting the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.

Claims (7)

1. A digital marketing management system, the system comprising: a mobile terminal for performing communication for user authentication; a communication unit for recognizing the mobile terminal and performing communication; a client database for performing user authentication on an individual carrying the mobile terminal through the communication unit and managing individual data; the imaging unit is used for shooting an image of a person carrying the mobile terminal; a synthesizing unit for synthesizing the image taken by the imaging unit with another image; a commodity database for storing the additional image to be synthesized by the synthesizing unit; a display unit configured to display the image synthesized by the synthesis unit; an input unit to which the person inputs data; a delivery system for delivering the goods based on the data input to the input unit; and a transaction system for performing transactions from individuals authenticated by the customer database.
2. The system of claim 1, wherein the synthesis unit comprises:
a moving region detection unit which takes the taken image of the individual of the mobile terminal as a reference image, selects one image as a comparison image, and detects a moving region of the object based on the reference image and the comparison image taken at different times;
a composite region setting unit that sets a composite region in the comparison image based on a detection result of the moving region;
a composite image generating unit that generates a composite image by combining the set composite region with the reference image, wherein the moving region detecting unit initially sets a closed curve including a predetermined object region in a difference image, and extracts contours in the difference image between the reference image and the comparison image by moving a node defining the closed curve in a direction in which an energy function corresponding to the closed curve is optimized, wherein the composite region setting unit sets the composite region based on the contours extracted in the difference image, and the composite image generating unit further includes: and a boundary setting unit that sets a boundary between a plurality of object areas, the moving area detecting unit initially setting the closed curve so as not to have an intersection with the boundary.
3. The system of claim 2, wherein the mobile terminal has a function of performing communication with the communication unit via a human body; the mobile terminal has a function of performing communication with the communication unit via a wireless channel.
4. The system according to claim 3, wherein said communication unit has a function of detecting approach of said mobile terminal, and has a function of: the user database is checked based on the identification data of the mobile terminal, and if it is determined that the mobile terminal is a communication target, a notification signal is transmitted to the mobile terminal.
5. The system of claim 4, wherein the mobile terminal has the functions of: when the notification signal is received from the communication unit, the person is informed of the reception of the notification signal.
6. A digital marketing management method based on the system of one of claims 1 to 5, characterized in that it performs the following steps: step 1: authenticating a user and carrying out communication; step 2: performing user authentication and managing personal data; and step 3: taking a personal image; and 4, step 4: synthesizing the captured image with a further image; and 5: storing the synthesized image; step 6: displaying the synthesized image; and 7: inputting data; and 8: delivering the goods based on the entered data; and 8: performing a transaction from an individual authenticated by the customer database.
7. The method of claim 6, wherein in step 4, the method of combining the captured image with a further image performs the steps of: taking the obtained personal image of the mobile terminal as a reference image, selecting one image as a comparison image, and detecting a motion region of a subject based on the reference image and the comparison image which are shot at different times; setting a composite region in the comparison image according to the detection result of the moving region; a composite image is generated by combining the set composite region with the reference image, a closed curve that includes a predetermined object region in a difference image is set, a node that defines the closed curve is moved in a direction in which an energy function corresponding to the closed curve is optimized, an outline in the difference image between the reference image and the comparison image is extracted, and the composite region is set based on the extracted outline in the difference image.
CN202011568498.3A 2020-12-25 2020-12-25 Digital marketing management system and method Pending CN114693322A (en)

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CN202011568498.3A CN114693322A (en) 2020-12-25 2020-12-25 Digital marketing management system and method

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Application Number Priority Date Filing Date Title
CN202011568498.3A CN114693322A (en) 2020-12-25 2020-12-25 Digital marketing management system and method

Publications (1)

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CN114693322A true CN114693322A (en) 2022-07-01

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