CN114513686A - Method and device for determining video information and storage medium - Google Patents

Abstract

The disclosure relates to a method and a device for determining video information and a storage medium, and relates to the field of software application, so as to solve the problem that the recommendation effect of a video recommendation scheme in the prior art is poor. The method comprises the following steps: acquiring a recommended video record of a current account of a current video, wherein the recommended video record is at least used for recording interactive operation of the current account on the recommended video; and determining the association relationship between each recommended video and the current video at least according to the interaction operation of each current account on the recommended video and the current video.

Description

Method and device for determining video information and storage medium

Technical Field

The present disclosure relates to the field of software applications, and in particular, to a method and an apparatus for determining video information, and a storage medium.

Background

Personalized recommendation refers to that contents which are potentially interesting to a user are mined by analyzing historical behaviors of the user and recommended to the user in a specific scene. For example, when a user watches videos, the watching records of the user are analyzed, videos which are potentially interesting are determined for the user, and recommendation is carried out.

In the prior art, videos are generally aggregated by using tags of the videos, and then a video set with the closest tag is recommended to a user. However, this method relies on the tag excessively, and when the tag of the video is inaccurate, the user may not be interested in the recommended video, i.e., the recommendation effect is not good.

Disclosure of Invention

The disclosure provides a method and a device for determining video information and a storage medium, so as to at least solve the problem that the recommendation effect of a video recommendation scheme in the prior art is poor. The technical scheme of the disclosure is as follows:

according to a first aspect of the present disclosure, there is provided a method of determining video information, the method comprising: after the recommended video record of the current account of the current video is obtained, the association relation between each recommended video and the current video is determined according to the interaction operation of each current account on the recommended video and the current video.

The current video is the video which is executed with playing operation by the current account; the recommended video record is at least used for recording the interactive operation of the current account on the recommended video; the recommended video is the video which is displayed on the associated interface for playing the video in the process of playing the video in the current account.

Optionally, the method for determining the association relationship between each recommended video and the current video according to the interactive operation of each current account on the recommended video and the current video includes: and determining a positive associated video and a negative associated video according to the interactive operation of each current account on the recommended video and the current video, and recording the positive associated video and the negative associated video of the current video. The positive association video and the current video have a positive association relationship, the negative association video and the current video have a negative association relationship, and the association relationship comprises a positive association relationship and a negative association relationship.

Optionally, the method for determining the positive associated video and the negative associated video according to the interaction operation of each current account on the recommended video and the current video includes: and determining the association parameters of the recommended videos based on the interactive operation of each current account on the recommended videos and the playing operation of the current videos, and determining the positive association videos and the negative association videos based on the association parameters of the recommended videos. The association parameter is used for representing the probability of performing the playing operation on the recommended video under the condition that the playing operation is performed on the current video by the current account.

Optionally, the method for determining a positive associated video and a negative associated video based on the associated parameters of the recommended video includes: and sequencing the recommended videos according to the magnitude sequence of the association parameters, and determining a positive association video and a negative association video according to the sequenced recommended videos. Or determining the recommended video with the associated parameters meeting the first preset condition as the forward associated video; and determining the recommended video with the associated parameters meeting the second preset condition as a negative associated video.

Optionally, the method for determining the associated parameters of the recommended video based on the interactive operation of each current account on the recommended video and the playing operation of the current video includes: and determining a first behavior number and a second behavior number based on the interactive operation of each current account on the recommended video and the playing operation of the current video, and determining the ratio of the first behavior number to the second behavior number as the association parameter from the current video to one recommended video. The first action number is the sum of the number of the recommended videos which are subjected to the same interactive operation by each current account; the second behavior number is the number of recommended videos displayed on the associated interface for playing the videos in the process of playing the current video.

Optionally, the determining method provided by the present disclosure further includes: adding a first identifier to the positively associated video and adding a second identifier to the negatively associated video. The first identification is used for indicating that a positive association relation exists between the positive association video and the current video, and the second identification is used for indicating that a negative association relation exists between the negative association video and the current video.

The technical scheme provided by the embodiment of the disclosure at least has the following beneficial effects:

in the above scheme, the association relationship between the current video and the recommended video is determined by using the interactive operation of the current account on the recommended video of the current video and the current video, so that the recommended video is determined for the account based on the association relationship in the following process. Therefore, the mode of determining the current video and the recommended video with the association relation according to the interactive operation of each current account on the recommended video avoids excessively depending on the label, but takes the behavior of the user as the basis for determining the association relation, so that the follow-up video recommendation for the user can be closer to the idea of the user, and the recommendation effect is improved.

According to a second aspect of the present disclosure, there is provided a method of determining video information, the method comprising: and reading the historical operation video of the platform account in response to a video recommendation request sent by the platform account. Then, a recommended video of the platform account is determined based on at least the associated video of the historical operation videos. The historical operation video is a video obtained by performing interactive operation on a platform account in a historical manner; the associated video is a video which has an association relation with the historical operation video; the association is obtained based on any one of the above methods for determining video information according to the first aspect.

Optionally, in the association relationship, the recommendation video and the historical operation video have a forward association relationship, and the association degree between the recommendation video and the historical operation video is greater than a first threshold.

Optionally, the method for determining video information further includes: and determining a shielding video of the platform account based on at least the associated video of the historical operation videos. The shielding video is a video having a negative incidence relation with the historical operation video.

Optionally, the degree of association between the masking video and the historical operating video is smaller than a second threshold.

In the scheme, the associated video of the historical operation video is determined according to the historical operation video and the association relation of the platform account, and the recommended video of the platform account is determined according to the associated video. In this way, since the recommended video of the platform account is obtained according to the video and the association relation of the interactive operation performed by the platform account history, the recommended video can be closer to the idea of the user, and the recommendation effect is improved.

According to a third aspect of the present disclosure, there is provided a video information determination apparatus including an acquisition module and a determination module. An acquisition module configured to execute a recommended video recording of a current account in which a current video is acquired. And the determining module is configured to execute interactive operation on the recommended videos according to the current accounts and the current videos, and determine the association relation between the recommended videos and the current videos.

The current video is the video which is executed with the playing operation by the current account; the recommended video record is at least used for recording the interactive operation of the current account on the recommended video; the recommended video is the video which is displayed on the associated interface for playing the video in the process of playing the video in the current account.

Optionally, the determining module is specifically configured to perform: and determining a positive associated video and a negative associated video according to the interactive operation of each current account on the recommended video and the current video, and recording the positive associated video and the negative associated video of the current video. The positive association video and the current video have a positive association relationship, the negative association video and the current video have a negative association relationship, and the association relationship comprises a positive association relationship and a negative association relationship.

Optionally, the determining module is specifically configured to perform: and determining the association parameters of the recommended videos based on the interactive operation of each current account on the recommended videos and the playing operation of the current videos, and determining the positive association videos and the negative association videos based on the association parameters of the recommended videos. The association parameter is used for representing the probability of performing the playing operation on the recommended video under the condition that the playing operation is performed on the current video by the current account.

Optionally, the determining module is specifically configured to perform: and sequencing the recommended videos according to the magnitude sequence of the association parameters, and determining a positive association video and a negative association video according to the sequenced recommended videos. Or determining the recommended video with the associated parameters meeting the first preset condition as the forward associated video; and determining the recommended video with the associated parameters meeting the second preset condition as a negative associated video.

Optionally, the determining module is specifically configured to perform: and determining a first behavior number and a second behavior number based on the interactive operation of each current account on the recommended video and the playing operation of the current video, and determining the ratio of the first behavior number to the second behavior number as the association parameter from the current video to one recommended video. The first action number is the sum of the number of the recommended videos which are subjected to the same interactive operation by each current account; the second behavior number is the number of recommended videos displayed on the associated interface for playing the videos in the process of playing the current video.

Optionally, the determining apparatus provided by the present disclosure further includes a processing module. And the processing module is configured to add the first identifier to the positive associated video and add the second identifier to the negative associated video. The first identification is used for indicating that a positive association relation exists between the positive association video and the current video, and the second identification is used for indicating that a negative association relation exists between the negative association video and the current video.

According to a fourth aspect of the present disclosure, there is provided a video information determination apparatus including an acquisition module and a determination module. The acquisition module is configured to execute a video recommendation request sent by a platform account, and read historical operation videos of the platform account. A determination module configured to execute a video association based at least on the historical operation video to determine a recommended video for the platform account. The historical operation video is a video obtained by performing interactive operation on a platform account in a historical manner; the associated video is a video which has an association relation with the historical operation video; the association is obtained based on the determination apparatus for video information as described in any of the optional third aspects.

Optionally, in the association relationship, the recommendation video and the historical operation video have a forward association relationship, and the association degree between the recommendation video and the historical operation video is greater than a first threshold.

Optionally, the determining module is further configured to execute associating videos based on at least the historical operation videos, and determine a masking video of the platform account. The shielding video is a video having a negative incidence relation with the historical operation video.

Optionally, the degree of association between the masking video and the historical operating video is less than the second threshold.

According to a fifth aspect of the present disclosure, there is provided an apparatus for determining video information, comprising: a processor and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of determining video information as any one of the alternatives of the first aspect.

According to a sixth aspect of the present disclosure, there is provided an apparatus for determining video information, comprising: a processor and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of determining video information as any one of the alternatives of the second aspect.

According to a seventh aspect of the present disclosure, there is provided a computer-readable storage medium having stored thereon instructions which, when executed by a processor of a video information determination apparatus, enable the video information determination apparatus to execute the video information determination method as described in any one of the first aspects above.

According to an eighth aspect of the present disclosure, there is provided a computer-readable storage medium having stored thereon instructions which, when executed by a processor of a video information determination apparatus, enable the video information determination apparatus to execute the video information determination method as described in any one of the second aspects above.

According to a ninth aspect of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of determining video information as optional in any of the first aspects.

According to a tenth aspect of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of determining video information as optional in any of the second aspects.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is a schematic diagram illustrating an implementation environment of a method for determining video information according to an exemplary embodiment.

Fig. 2 is one of the flow charts illustrating a method of determining video information according to an exemplary embodiment.

FIG. 3 is one of the schematic diagrams of a display interface for a video shown in accordance with an exemplary embodiment.

Fig. 4 is a second schematic diagram of a display interface for a video according to an example embodiment.

Fig. 5 is a second flowchart illustrating a method of determining video information according to an example embodiment.

Fig. 6 is a third flowchart illustrating a method of determining video information according to an example embodiment.

Fig. 7 is a schematic structural diagram of a video information determination apparatus according to an exemplary embodiment.

Fig. 8 is a second schematic structural diagram of a video information determining apparatus according to an exemplary embodiment.

Fig. 9 is a diagram illustrating a hardware configuration of a video information determination apparatus according to an exemplary embodiment.

Fig. 10 is a second schematic diagram of the hardware configuration of a video information determination apparatus according to an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It is noted that the terms "first," "second," and the like in this disclosure are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure.

First, an application scenario of the embodiment of the present disclosure is described.

The method for determining the video information is applied to a scene where a user watches videos. In the related art, videos in which a user is interested are determined and recommended to the user after the videos are aggregated by using tags. However, when the video tag is inaccurate, the user may not be interested in the video determined according to the tag, resulting in poor recommendation effect.

In addition, some video recommendation schemes determine a video to be recommended preferentially by calculating the similarity between a playing video and a recommended video according to a forward sequence consumed by a user by using an i2i mode. The forward sequence consumed by the user refers to a video sequence in which the user has an interactive behavior, for example, a video sequence which is exposed to the user and is approved by the user; or exposed to the user and clicked on by the user to play the video sequence.

The method for determining the video to be recommended preferentially according to the similarity cannot solve the problem of video similarity with time sequence. For example, if an event is introduced in detail in the video a and the event is introduced in brief in the video B, the video recommendation method for calculating the similarity calculates the video a and the video B as similar videos. Thus, the probability of viewing the B video and then viewing the a video is high, but the probability of viewing the a video and then viewing the B video is low. Therefore, when the video B is recommended for the user who has viewed the video a, the recommendation effect is also poor.

Moreover, the method of preferentially recommending videos is determined according to the similarity, and the problem that the played videos and the recommended videos are repeated cannot be solved. For example, if a video is watermarked or converted into B video, the video recommendation method for calculating similarity calculates a video and B video into similar video. Thus, when the user who has viewed the a video recommends the B video, the recommendation effect is also poor.

In order to solve the above problem, an embodiment of the present disclosure provides a method for determining video information, where after a recommended video record of a current account of a current video is obtained, an association relationship between each recommended video and the current video is determined according to an interactive operation of each current account on the recommended video and the current video. And then, responding to a video recommendation request sent by the platform account, reading a historical operation video of the platform account, and determining a recommendation video of the platform account at least based on a related video of the historical operation video. Therefore, the behavior of the user is used as a standard for measuring the recommended video of the user, the dependence on the label in the video information determination method can be reduced, the video which is potentially interesting for the user is found and recommended, and the recommendation effect is improved.

Next, an implementation environment of the embodiments of the present disclosure will be described.

Fig. 1 is a schematic diagram illustrating an implementation environment of a method for determining video information according to an exemplary embodiment. As shown in fig. 1, the method for determining video information in the present disclosure can be applied to this implementation environment. The implementation environment includes a terminal 01 and a server 02. Wherein the terminal 01 and the server 02 may be interconnected and communicate through a network.

The terminal 01 may be a mobile phone, a tablet computer, a desktop, a laptop, a handheld computer, a notebook, a vehicle-mounted device, an ultra-mobile personal computer (UMPC), a netbook, or the like, and the specific form of the terminal 01 is not particularly limited in the embodiments of the present disclosure.

The server 02 may be one server, a server cluster composed of a plurality of servers, or a cloud computing service center. The server 02 may include a processor, memory, and a network interface, among others.

It should be noted that the method for determining video information provided in the embodiment of the present disclosure may be applied to the server 02 and may also be applied to the terminal 01. The server 02 and the terminal 01 may be collectively referred to as an electronic device. That is, the executing subject of the video information determining method provided by the embodiment of the present disclosure may be a video information determining device, and the video information determining device may be the electronic device (such as the server 02 or the terminal 01).

It will be understood by those skilled in the art that the foregoing terminals and servers are merely exemplary and that other existing or future terminals or servers, which may be suitable for use with the present disclosure, are also encompassed within the scope of the present disclosure and are hereby incorporated by reference.

Fig. 2 is a flow chart illustrating a method of determining video information according to an example embodiment. As shown in fig. 2, the method may include the following steps.

201. The video information determination device acquires a recommended video record of a current account of a current video.

The current video is a video which is played by the current account, the recommended video record is at least used for recording the interactive operation of the current account on the recommended video, and the recommended video is a video which is displayed on an associated interface for playing the video in the process of playing the video by the current account.

Generally, during the process of playing the video, some recommended videos are displayed on an associated interface of the video. At this time, the video is the current video in the present disclosure, and the some recommended videos are the recommended videos in the present disclosure. Illustratively, FIG. 3 provides a schematic illustration of a display interface for a video. As shown in fig. 3, the display interface of the video includes a current video 31 and 3 recommended videos 32. Of course, the recommended video may be displayed around the current video, or may be displayed alternately during the process of playing the current video, which is not limited in this disclosure.

If the account is interested in one of the recommended videos, the recommended video is triggered to be played. Further, if the account likes the recommended video well, the recommended video may be subjected to an operation of like, comment, and the like. At this time, the operations of playing the recommended video, praise, comment and the like are triggered as the interactive operations in the present disclosure. And then, the video information determining device acquires the interactive operation of the current account on the recommended video.

202. And the video information determining device determines the association relationship between each recommended video and the current video at least according to the interactive operation of each current account on the recommended video and the current video.

Firstly, a video information determining device determines a positive associated video and a negative associated video of a current video according to the interactive operation of each current account on a recommended video and the current video.

Specifically, the method for determining the positive associated video and the negative associated video by the video information determination device includes:

202a, the video information determining device determines the associated parameters of the recommended video based on the interactive operation of each current account on the recommended video and the playing operation of the current video.

The association parameter is used for representing the probability of performing the playing operation on the recommended video under the condition that the playing operation is performed on the current video by the current account.

Specifically, the video information determination device determines the first behavior number and the second behavior number based on the interactive operation of each current account on the recommended video and the playing operation on the current video.

Wherein the first behavior number is: the sum of the number of the same interaction operations performed by each current account for one recommended video. The second behavior number is the number of recommended videos displayed on the associated interface for playing the videos in the process of playing the current video.

Specifically, if the account is interested in the recommended video, the recommended video is triggered to be played. At this time, the video information determination means determines that the account performs an interactive operation of switching playback on the recommended video. Further, in the process of playing the recommended video, if the content of the recommended video is found to be the favorite content of the account, the account finishes watching the recommended video. At this time, the video information determination means determines that the account has performed the interactive operation of the long-play on the recommended video. Still further, in the process of playing the recommended video, the account is very interested in the recommended video, and may also perform operations such as praise and comment on the recommended video. At this time, the video information determination means determines that the account performs an interactive operation of a specific operation on the recommended video. Of course, the specific operation includes, but is not limited to, approval, comment.

Thus, the first number of actions is: and in a preset time period, the sum of the number of behaviors of each current account successfully switched from the current video to one recommended video, or the sum of the number of behaviors of each current account successfully switched from the current video to one recommended video within the preset time period, wherein the playing time of one recommended video is greater than a third threshold value, or the sum of the number of behaviors of each current account successfully switched from the current video to one recommended video within the preset time period and the behavior of detecting specific operation on one recommended video. Wherein the third threshold is preset. For example, the value may be a default value or a value written by a relevant person according to actual conditions.

Then, the video information determining device determines the ratio of the first action number and the second action number as the association parameter from the current video to a recommended video.

As can be seen from the above, the first behavior number is determined according to the operation behaviors of different accounts on multiple recommended videos, and the second behavior number is determined according to the number of current videos and recommended videos. The correlation parameter is determined according to a ratio of the first behavior number to the second behavior number.

For example, FIG. 4 provides a schematic illustration of a display interface for videos of different accounts. Referring to fig. 4, in the display interface a of the first account, the recommended video of the current video includes: the video recommendation system comprises a first recommended video, a second recommended video and a third recommended video. In the display interface B of the second account, the recommended videos of the previous videos comprise: the second recommended video, the third recommended video and the fourth recommended video. In the display interface C of the third account, the recommended video of the current video includes: the second recommended video, the fourth recommended video and the fifth recommended video. In the display interface D of the fourth account, the recommended video of the current video includes: the first recommended video, the fourth recommended video and the sixth recommended video. In the display interface E of the fifth account, the recommended video of the current video includes: the first recommended video, the third recommended video and the fifth recommended video.

Illustratively, the third threshold is set to 10 s. At 9:00:00(9 hours 0 minutes 0 seconds), the first account, the second account, the third account, the fourth account, and the fifth account all begin viewing the current video.

At 9:00:05, the first account switches from the current video to the first recommended video. At 9:00:10, the first account is switched from the first recommended video to other videos (which may be the current video or other recommended videos). I.e. the first account plays the first recommended video for 5 s.

At 9:00:03, the second account switches from the current video to the second recommended video. At 9:00:15, the second account is switched from the second recommended video to other videos (which may be the current video or other recommended videos). I.e., the second account plays the second recommended video for 12 s.

At 9:00:04, the third account switches from the current video to the second recommended video. At 9:00:11, the third account switches from the second recommended video to another video (which may be the current video or another recommended video). I.e., the third account plays the second recommended video for a period of time of 7 s.

At 9:00:07, the fourth account has switched from the current video to the first recommended video. At 9:00:15, the fourth account is praise for the first recommended video point. At 9:00:20, the fourth account switches from the first recommended video to another video (which may be the current video or another recommended video). That is, the duration of playing the first recommended video by the fourth account is 13s, and is praise for the first recommended video.

At 9:00:01, the fifth account has switched from the current video to the first recommended video. At 9:00:09, the fourth account reviews the first recommended video. At 9:00:16, the fifth account is switched from the first recommended video to other videos (which may be the current video or other recommended videos). That is, the duration of time that the first recommended video is played by the fifth account is 15s, and the first recommended video is commented on.

Then for the first recommended video: when the first behavior number is used for representing the number of behaviors of successfully switching from the current video to a recommended video in a preset time period, the first behavior number is 3, the second behavior number is 3, and the association parameter of the first recommended video is 1.

When the first behavior number is used for representing the number of behaviors that the current video is successfully switched to the recommended video within the preset time period and the playing time of the recommended video is greater than the third threshold, the first behavior number is 2, the second behavior number is 3, and the association parameter of the first recommended video is 2/3.

When the first behavior number is used for representing the number of behaviors that a current video is successfully switched to a recommended video and an operation on the recommended video is detected within a preset time period, the first behavior number is 2, the second behavior number is 3, and then the association parameter of the first recommended video is 2/3.

For the second recommended video: when the first behavior number is used for representing the number of behaviors of successfully switching from the current video to a recommended video within a preset time period, the first behavior number is 2, the second behavior number is 3, and the association parameter of the second recommended video is 2/3.

When the first behavior number is used for representing the number of behaviors that the current video is successfully switched to the recommended video within the preset time period and the playing time of the recommended video is greater than the third threshold, the first behavior number is 1, the second behavior number is 3, and the association parameter of the second recommended video is 1/3.

When the first behavior number is used for representing the number of behaviors that the current video is successfully switched to the recommended video and the operation on the recommended video is detected within the preset time period, the first behavior number is 0, the second behavior number is 3, and the association parameter of the second recommended video is 0.

Aiming at the third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video: since no account is successfully switched from the current video to the third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video, the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video are all 0.

202b, the video information determining device determines a positive associated video and a negative associated video based on the associated parameters of the recommended video.

And the forward associated video and the current video have a forward association relationship. The negative association video and the current video have a negative association relationship, and the association relationship comprises a positive association relationship and a negative association relationship. Specifically, when the account performs the interactive operation in the step 202a on the recommended video in the process of playing the current video, it is determined that the recommended video and the current video have a forward association relationship; when the account does not perform the interactive operation in the step 202a on the recommended video in the process of playing the current video, it is determined that the recommended video and the current video have a negative association relationship. Wherein, the interactive operation in the step 202a is not performed on the recommended video, and includes: no interactive operation has been performed on the recommended video and no operation has been performed to close the recommendation on the recommended video. That is, with respect to the account, a positively associated video refers to a video that is relatively interesting to the account, and a negatively associated video refers to a video that is relatively disliked by the account.

Specifically, the manner in which the video information determining device determines the positive direction associated video and the negative direction associated video may include any one of the following implementations.

Implementation mode 1: the video information determining device sorts the recommended videos according to the magnitude sequence of the association parameters, and determines a positive association video and a negative association video according to the sorted recommended videos.

For example, in the display interface of videos shown in fig. 4, the association parameter of the first recommended video is 2/3, the association parameter of the second recommended video is 1/3, and the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video are all 0.

And sequencing the plurality of recommended videos according to the determined association parameters from large to small. The video sequence after sequencing is: { first recommended video, second recommended video, third recommended video, fourth recommended video, fifth recommended video, sixth recommended video }. The third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video have the same associated parameters and can be randomly ordered.

And then determining a positive associated video and a negative associated video according to the sorted recommended videos. For example, the recommended videos ranked in the top three are determined as the positive associated video of the current video, and the other videos are determined as the negative associated videos of the current video, so that the positive associated videos of the current video include the first recommended video, the second recommended video and the third recommended video; the negative correlation videos of the current video comprise a fourth recommended video, a fifth recommended video and a sixth recommended video. Optionally, during the sorting, the plurality of recommended videos may also be sorted in an order from small to large according to the associated parameters. In this way, the recommended videos ranked in the last three are determined as the positive associated video of the current video, and the other videos are determined as the negative associated video of the current video.

Implementation mode 2: the video information determining device determines the recommended video with the associated parameters meeting the first preset condition as the forward associated video. And determining the recommended video with the associated parameters meeting the second preset condition as a negative associated video.

The first preset condition is a numerical value of the association parameter, when the association parameter is larger than or equal to the numerical value, the recommended video corresponding to the association parameter is determined as the positive association video of the current video, and when the association parameter is smaller than the numerical value, the recommended video corresponding to the association parameter is determined as the negative association video of the current video. The value is preset, and may be a default value, or a value written by a relevant person according to actual conditions, for example.

For example, in the display interface of videos shown in fig. 4, the association parameter of the first recommended video is 2/3, the association parameter of the second recommended video is 1/2, and the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video are all 0. The first predetermined condition is 1/5. The positive associated video of the current video includes the first recommended video and the second recommended video, and the negative associated video of the current video includes the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video.

It should be noted that, when determining the positive associated video and the negative associated video of the current video according to the determined association parameters, the counting rule of the first behavior number should be based on the same counting standard. For example, the first behavior number of the first recommended video characterizes: the number of actions that the current video is successfully switched to the first recommended video within a preset time period. Then when calculating the associated parameters of the second recommended video, the first behavior number of the second recommended video should also be characterized by: a number of actions to successfully switch from the current video to the second recommended video within a preset time period.

And finally, the video information determining device records the positive related video and the negative related video of the current video to obtain the association relation between each recommended video and the current video.

Optionally, after determining the association relationship between each recommended video and the current video, the video information determining device adds a first identifier to the forward associated video, indicating that the forward associated video has a forward association relationship with the current video. The video information determining device adds a second identifier for the negative-direction associated video to indicate that the negative-direction associated video has a negative-direction association relation with the current video. In this way, the video information determining device adds a first identifier to the positive associated video and adds a second identifier to the negative associated video in the association relationship, so that the positive associated video and the negative associated video can be distinguished more easily when the association relationship is used subsequently.

In the above scheme, the video information determination device determines the association relationship between the current video and the recommended video by using the current account and the recommended video of the current video, so as to determine the recommended video for the account based on the association relationship in the following process. Therefore, the mode of determining the current video and the recommended video with the association relation according to the interactive operation of each current account on the recommended video avoids excessively depending on the label, but takes the behavior of the user as the basis for determining the association relation, so that the follow-up video recommendation for the user can be closer to the idea of the user, and the recommendation effect is improved.

Fig. 5 is a flow chart illustrating another method of determining video information in accordance with an example embodiment. As shown in fig. 5, the method may include the following steps.

301. The video information determining device responds to a video recommendation request sent by a platform account and reads historical operation videos of the platform account.

The historical operation video is a video obtained by performing interactive operation on a platform account in a historical mode.

Specifically, when the video information determining device determines that the platform account has a video recommendation demand, the historical video played by the platform account is read according to the identifier of the platform account. And then selecting a historical operation video of the interaction operation performed by the platform account from the historical videos.

302. The video information determining device determines a recommended video of the platform account based on at least the associated video of the historical operation videos.

The associated video is a video having an association relationship with the historical operation video, and the association relationship is obtained based on the above steps 201 to 202.

Specifically, the video information determining device determines, in the association relationship, an associated video having an association relationship with the historical operation video, where the associated video includes a positive associated video and a negative associated video. And then, the video information determining device determines the forward associated video which has a forward association relationship with the historical operation video of the platform account and has an association degree greater than a first threshold value as the recommended video of the platform account. Wherein, the association degree is the association parameter in the step 202. Wherein the first threshold is preset. For example, the value may be a default value or a value written by a relevant person according to actual conditions.

For example, in the display interface of videos shown in fig. 4, the association parameter of the first recommended video is 2/3, the association parameter of the second recommended video is 1/3, and the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video are all 0. The first threshold is 1/4. The first recommended video, the second recommended video and the third recommended video are forward related videos of the current video. The recommended videos for the platform account include the first recommended video and the second recommended video.

In the above scheme, the video information determination device determines the associated video of the historical operation video according to the historical operation video and the association relation of the platform account, and determines the recommended video of the platform account according to the associated video. In this way, since the recommended video of the platform account is obtained according to the video and the association relation of the platform account which has performed interactive operation historically, the recommended video can be closer to the idea of the user, and the recommendation effect is improved.

Optionally, after the step 302, as shown in fig. 6, the method for determining video information may further include the following step 303.

303. The video information determining device determines a shielding video of the platform account at least based on the related video of the historical operation video. Specifically, the video information determining device determines a negative correlation video having a negative correlation with the historical operation video of the platform account as the mask video of the platform account.

For example, in the display interface of videos shown in fig. 4, the association parameter of the first recommended video is 2/3, the association parameter of the second recommended video is 1/3, and the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video are all 0. The second recommended video, the third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video are negative associated videos of the current video. The masked videos of the platform account include a second recommended video, a third recommended video, a fourth recommended video, a fifth recommended video, and a sixth recommended video.

Optionally, the degree of association between the masking video and the historical operating video is less than the second threshold. Wherein, the association degree is the association parameter in the step 202. The second threshold is preset. For example, the value may be a default value or a value written by a relevant person according to actual conditions.

For example, in the display interface of videos shown in fig. 4, the association parameter of the first recommended video is 2/3, the association parameter of the second recommended video is 1/3, and the association parameters of the third recommended video, the fourth recommended video, the fifth recommended video, and the sixth recommended video are all 0. The second threshold is 1/4. The second recommended video, the third recommended video, the fourth recommended video, the fifth recommended video and the sixth recommended video are negative associated videos of the current video. The masked videos of the platform account include a third recommended video, a fourth recommended video, a fifth recommended video, and a sixth recommended video.

In the above scheme, the video information determining device determines the associated video of the historical operation video according to the historical operation video and the association relation of the platform account, and determines the shielded video of the platform account according to the associated video. Therefore, videos which are not interested in the platform account can be directly shielded, the possibility that the videos are recommended to the platform account again is avoided, and the video recommendation effect is improved.

It is to be understood that the above-described method for determining video information may be implemented by a video information determining apparatus. The video information determining means, for implementing the above-mentioned functions, may comprise hardware structures and/or software modules corresponding to the respective functions. Those of skill in the art will readily appreciate that the various illustrative modules and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the disclosed embodiments.

The determining apparatus of the video information and the like in the embodiments of the present disclosure may perform division of function modules according to the method examples, for example, each function module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. It should be noted that, the division of the modules in the embodiments of the present disclosure is illustrative, and is only one division of logic functions, and there may be another division in actual implementation.

The embodiment of the disclosure also provides a device for determining video information. The determining device may be an electronic device, a chip in the electronic device, a control module for determining video information in the electronic device, or a client for determining video information in the electronic device.

Fig. 7 is a schematic structural diagram illustrating a video information determination apparatus according to an exemplary embodiment. Referring to fig. 7, the determination means includes: an acquisition module 701 and a determination module 702.

The obtaining module 701 is configured to execute obtaining of a recommended video record of a current account of a current video, where the current video is a video on which a play operation is executed by the current account, the recommended video record is at least used for recording an interactive operation of the current account on the recommended video, and the recommended video is a video that is displayed on an associated interface for playing the video in a process of playing the video by the current account; for example, referring to fig. 2, the obtaining module 701 is configured to execute step 201.

A determining module 702, configured to execute interactive operation on the recommended videos according to at least the current account acquired by the acquiring module 701 and the current video, and determine an association relationship between each recommended video and the current video. For example, referring to fig. 2, a determination module 702 is configured to perform step 202.

Optionally, the determining module 702 is specifically configured to execute: determining a positive associated video and a negative associated video according to the interaction operation of each current account on the recommended video and the current video, wherein the positive associated video and the current video have a positive associated relationship, the negative associated video and the current video have a negative associated relationship, and the associated relationship comprises the positive associated relationship and the negative associated relationship; and recording a positive associated video and a negative associated video of the current video.

Optionally, the determining module 702 is specifically configured to execute: determining the association parameters of the recommended videos based on the interactive operation of each current account on the recommended videos and the playing operation on the current videos, wherein the association parameters are used for representing the probability of executing the playing operation on the recommended videos under the condition that the current accounts execute the playing operation on the current videos; and determining a positive associated video and a negative associated video based on the associated parameters of the recommended video.

Optionally, the determining module 702 is specifically configured to execute: sequencing the recommended videos according to the magnitude sequence of the association parameters, and determining a positive association video and a negative association video according to the sequenced recommended videos; or determining the recommended video with the associated parameters meeting the first preset condition as the forward associated video; and determining the recommended video with the associated parameters meeting the second preset condition as a negative associated video.

Optionally, the determining module 702 is specifically configured to execute: determining a first behavior number and a second behavior number based on the interactive operation of each current account on the recommended video and the playing operation of the current video; the first number of behaviors is: the sum of the number of the same interactive operation executed by each current account on one recommended video; the second behavior number is the number of recommended videos displayed on the video playing association interface in the process of playing the current video; and determining the ratio of the first action number to the second action number as the associated parameter of the current video to a recommended video.

Optionally, the processing apparatus further includes a processing module 703; a processing module 703 configured to perform: adding a first identifier for the forward associated video, wherein the first identifier is used for indicating that the forward associated video has a forward association relation with the current video; and adding a second identifier for the negative-direction associated video, wherein the second identifier is used for indicating that the negative-direction associated video has a negative-direction association relation with the current video.

Fig. 8 is a schematic structural diagram illustrating another video information determination apparatus according to an exemplary embodiment. Referring to fig. 8, the determining means includes: an acquisition module 801 and a determination module 802.

An obtaining module 801 configured to execute a video recommendation request sent by a platform account, and read a historical operation video of the platform account, where the historical operation video is a video in which interactive operation is executed in the history of the platform account; for example, referring to fig. 5, an obtaining module 801 is configured to perform step 301.

The determining module 802 is configured to execute a related video based on the historical operation video, and determine a recommended video of the platform account, where the related video is a video having a relationship with the historical operation video, and the relationship is obtained based on the video information determining device in fig. 7. For example, referring to fig. 5, an obtaining module 801 is configured to perform step 302.

Optionally, in the association relationship, the recommendation video and the historical operation video have a forward association relationship, and the association degree between the recommendation video and the historical operation video is greater than a first threshold.

Optionally, the determining module 802 is further configured to execute an association video based on at least the historical operation video, and determine a mask video of the platform account, where the mask video is a video having a negative association relationship with the historical operation video. For example, referring to fig. 6, an obtaining module 801 is configured to perform step 303.

Optionally, the degree of association between the masking video and the historical operating video is less than the second threshold.

Fig. 9 is a schematic diagram illustrating a hardware configuration of a video information determination apparatus according to an exemplary embodiment. The apparatus for determining video information may comprise a processor 902, and the processor 902 is configured to execute application program codes, thereby implementing the method for determining video information in the present disclosure.

The processor 902 may be a Central Processing Unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more ics for controlling the execution of programs in accordance with the present disclosure.

As shown in fig. 9, the apparatus for determining video information may further include a memory 903. The memory 903 is used for storing application program codes for executing the disclosed solution, and the execution is controlled by the processor 902.

The memory 903 may be a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a Random Access Memory (RAM) or other type of dynamic storage device that can store information and instructions, an electrically erasable programmable read-only memory (EEPROM), a compact disc read-only memory (CD-ROM) or other optical disk storage, optical disk storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these. The memory 903 may be separate and coupled to the processor 902 through a bus 904. The memory 903 may also be integrated with the processor 902.

As shown in fig. 9, the apparatus for determining video information may further include a communication interface 901, wherein the communication interface 901, the processor 902 and the memory 903 may be coupled to each other, for example, via a bus 904. The communication interface 901 is used for information interaction with other devices, for example, information interaction between the determination apparatus supporting video information and other devices.

It is noted that the apparatus structure shown in fig. 9 does not constitute a limitation of the means for determining the video information, which may comprise more or less components than those shown in fig. 9, or a combination of some components, or a different arrangement of components, in addition to those shown in fig. 9.

In practical implementation, the functions implemented by the obtaining module 701, the determining module 702 and the processing module 703 may be implemented by the processor 902 shown in fig. 9 calling the program code in the memory 903. The specific implementation process may refer to the description of the video information determination method portion shown in fig. 2, and is not described herein again.

Fig. 10 is a schematic diagram illustrating a hardware configuration of another video information determination apparatus according to an exemplary embodiment. The means for determining the video information may vary significantly depending on configuration or performance, and may include one or more processors 1001 and one or more memories 1002. At least one instruction is stored in the memory 1002, and the at least one instruction is loaded and executed by the processor 1001 to implement the method for determining video information provided by the above-mentioned method embodiments. Certainly, the device for determining video information may further include a wired or wireless network interface, a keyboard, an input/output interface, and other components to facilitate input and output, and the device for determining video information may further include other components for implementing functions of the device, which is not described herein again.

Another embodiment of the present disclosure also provides a computer-readable storage medium, which stores instructions that, when executed on a video information determination apparatus, perform the video information determination method according to the embodiment shown in fig. 2, or perform the video information determination method according to the embodiment shown in fig. 5.

In another embodiment of the present disclosure, there is also provided a computer program product comprising computer executable instructions stored in a computer readable storage medium. The processor of the video information determination apparatus may read the computer-executable instructions from the computer-readable storage medium, and the processor executes the computer-executable instructions to cause the video information determination apparatus to perform the video information determination method of the embodiment shown in fig. 2, or to perform the video information determination method of the embodiment shown in fig. 5.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. A method for determining video information, comprising:

obtaining a recommended video record of a current account of a current video, wherein the current video is a video on which a playing operation is performed by the current account, the recommended video record is at least used for recording an interactive operation of the current account on the recommended video, and the recommended video is a video displayed on an associated interface for playing the video in the process of playing the video on the current account;

and determining the association relationship between each recommended video and the current video at least according to the interactive operation of each current account on the recommended video and the current video.

2. The method according to claim 1, wherein the determining the association relationship between each recommended video and the current video according to at least the interaction operation of each current account on the recommended video and the current video comprises:

determining a positive associated video and a negative associated video according to the interaction operation of each current account on the recommended video and the current video, wherein the positive associated video and the current video have a positive associated relationship, the negative associated video and the current video have a negative associated relationship, and the associated relationship comprises a positive associated relationship and a negative associated relationship;

and recording a positive associated video and a negative associated video of the current video.

3. The method according to claim 2, wherein the determining a positive associated video and a negative associated video according to the interaction operation of each current account on the recommended video and the current video comprises:

determining association parameters of the recommended videos based on interactive operation of each current account on the recommended videos and playing operation on the current videos, wherein the association parameters are used for representing the probability of playing operation on the recommended videos under the condition that the current accounts perform playing operation on the current videos;

and determining the positive relevant video and the negative relevant video based on the relevant parameters of the recommended video.

4. The method for determining according to claim 3, wherein said determining the positive associated video and the negative associated video based on the associated parameters of the recommended video comprises:

sequencing the recommended videos according to the magnitude sequence of the association parameters, and determining the positive association video and the negative association video according to the sequenced recommended videos;

alternatively, the first and second electrodes may be,

determining the recommended video with the associated parameters meeting a first preset condition as the forward associated video; and determining the recommended video with the associated parameters meeting a second preset condition as the negative associated video.

5. A method for determining video information, comprising:

responding to a video recommendation request sent by a platform account, reading a historical operation video of the platform account, wherein the historical operation video is a video of the platform account which has historically executed interactive operation;

determining a recommended video of the platform account based on at least an associated video of the historical operation video, wherein the associated video is a video having an association relationship with the historical operation video, and the association relationship is obtained based on the video information determination method according to any one of claims 1 to 4.

6. The determination method according to claim 5,

in the association relationship, the recommended video and the historical operation video have a forward association relationship, and the association degree between the recommended video and the historical operation video is greater than a first threshold value.

7. The device for determining the video information is characterized by comprising an acquisition module and a determination module;

the obtaining module is configured to execute a recommended video record of a current account for obtaining a current video, wherein the current video is a video on which a playing operation is executed by the current account, the recommended video record is at least used for recording an interactive operation of the current account on the recommended video, and the recommended video is a video displayed on an associated interface for playing the video in the process of playing the video by the current account;

the determining module is configured to execute interaction operation on the recommended videos at least according to the current accounts acquired by the acquiring module and the current videos, and determine the association relationship between the recommended videos and the current videos.

8. The device for determining the video information is characterized by comprising an acquisition module and a determination module;

the acquisition module is configured to execute a video recommendation request sent by a platform account, and read a historical operation video of the platform account, wherein the historical operation video is a video of the platform account which has been subjected to interactive operation historically;

the determination module is configured to execute a related video based on the historical operation video, and determine the recommended video of the platform account, wherein the related video is a video having a related relationship with the historical operation video, and the related relationship is obtained based on the determination device of the video information according to claim 7.

9. An apparatus for determining video information, comprising:

a processor;

a memory for storing instructions executable by the processor;

wherein the processor is configured to execute the instructions to implement the method of determining video information according to any one of claims 1-4 or to implement the method of determining video information according to any one of claims 5-6.

10. A computer-readable storage medium having stored thereon instructions, which, when executed by a processor of a video information determination apparatus, enable the video information determination apparatus to execute the video information determination method according to any one of claims 1 to 4 or the video information determination apparatus to execute the video information determination method according to any one of claims 5 to 6.

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