CN114371781A

CN114371781A - User portrait generation method and system in real estate marketing

Info

Publication number: CN114371781A
Application number: CN202111668450.4A
Authority: CN
Inventors: 谭予婷
Original assignee: Gemdale Corp
Current assignee: Gemdale Corp
Priority date: 2021-12-31
Filing date: 2021-12-31
Publication date: 2022-04-19

Abstract

The present disclosure provides a user portrait generation method and system in real estate marketing, wherein the method comprises: performing component configuration for a virtual space request through MR glasses, wherein the virtual space is a virtual reality space constructed by a marketed user type mapping; the server responds to the component configuration requested by the MR glasses, controls the MR glasses to be associated with a home mall and returns virtual component data adapted to commodities in the home mall; loading the virtual component data on the MR glasses to enable the corresponding virtual components to be adaptive to the virtual space for displaying; and (4) performing eye movement behavior capture, and generating a user portrait facing the house type and/or the home decoration. The method provided by the disclosure can capture the preference of the client in on-line real estate marketing and realize user portrait.

Description

User portrait generation method and system in real estate marketing

Technical Field

The disclosure relates to the technical field of internet application, in particular to a user portrait generation method and system in real estate marketing.

Background

With the rapid development of internet application, on-line real estate marketing, namely, the on-line marketing before real estate sale is used as the important application of real estate marketing in the internet, so that sales personnel can contact and communicate with clients anytime and anywhere.

On-line real estate marketing facilitates communication between salespeople and customers and facilitates the customers to browse information, but the interests and the points of itch of the customers cannot be really touched; in offline delivery marketing, sales personnel directly contact and communicate with customers, and are easier to capture customer interests and itch points, but lack proper recording and analysis.

Therefore, there is a need to enable the capture of customer itch and preferences, both online and offline, to provide a user representation for the real estate marketing conducted.

Disclosure of Invention

One object of the present disclosure is to solve the technical problem of lack of user portraits in the real estate marketing, and particularly, difficulty in capturing the client preferences in the online real estate marketing.

According to an aspect of the disclosed embodiments, a user portrait generation method in real estate marketing is disclosed, the method includes:

performing component configuration for a virtual space request through MR glasses, wherein the virtual space is a virtual reality space constructed by a marketed user type mapping;

the server responds to the component configuration requested by the MR glasses, controls the MR glasses to be associated with a home mall and returns virtual component data adapted to commodities in the home mall;

loading the virtual component data on the MR glasses to enable the corresponding virtual components to be adaptive to the virtual space for displaying;

and (4) performing eye movement behavior capture, and generating a user portrait facing the house type and/or the home decoration.

According to an aspect of the embodiments of the present disclosure, the controlling, by the server, the MR glasses to associate with the home mall and return virtual component data adapted to goods in the home mall in response to the component configuration requested by the MR glasses includes:

the server receives an MR glasses-initiated component configuration request;

according to the component configuration request, calling commodity information to the associated home shopping mall;

and generating virtual component data according to the commodity information, and returning the virtual component data to the MR glasses.

According to an aspect of the embodiments of the present disclosure, the loading the virtual component data on the MR glasses to enable the corresponding virtual component to adapt to the virtual space for displaying includes:

loading the virtual component data through the MR glasses, and displaying icons of commodities which can be selected to be placed in a virtual space;

determining a selected item to be placed for the displayed icon in response to the gaze motion captured by the MR glasses;

and displaying the virtual components corresponding to the commodities in the virtual space in a covering manner.

According to an aspect of the embodiment of the present disclosure, the displaying, in the virtual space, the virtual component corresponding to the commodity in an overlaying manner includes:

acquiring a virtual component corresponding to the commodity from the virtual component data;

generating a placing position and a placing posture which are matched with the virtual space for the virtual assembly;

and covering the virtual assembly to the virtual space according to the placing position and the placing posture for displaying.

According to an aspect of the embodiments of the present disclosure, the generating a pose position and a pose posture adapted to the virtual space for the virtual component includes:

determining the relative position of the commodity corresponding to the virtual component in the current house type in the presented user visual field through the MR glasses;

calculating a covering point in the user visual field for the virtual control according to the relative position, and obtaining the relative position from the covering point to the eyeball;

and generating the placing position of the virtual assembly in the virtual space according to the relative position, and acquiring the placing postures which are matched with the virtual space and the placing position.

According to an aspect of the disclosed embodiments, the performing eye movement capture, generating a user portrait facing house type and/or home decoration, includes:

in the user experience of the virtual space and the commodities placed in the virtual space, the MR glasses are used for capturing eye movement behaviors to obtain eye movement behavior information;

and taking the area in the placed commodity or the house type as a target, carrying out attention statistics according to the eye movement behavior information, and generating the user attention data as the user portrait in the house property marketing.

According to an aspect of the embodiments of the present disclosure, the performing attention statistics according to the eye movement behavior information and generating the user attention data as the user portrait in the real estate marketing by targeting the area in the placed commodity or the house type includes:

obtaining a commodity or an area concerned in the user experience according to the eye movement behavior information;

extracting reference dimension information corresponding to the concerned commodity or the concerned area from the eye movement behavior information;

counting the attention degree of the concerned commodity or the concerned area under the set dimension according to the reference dimension information, and generating user attention degree data;

supplementing the user attention data to user portrait data.

According to an aspect of the embodiment of the present disclosure, after the server responds to the component configuration requested by the MR glasses, and controls the MR glasses to associate with a home mall and returns virtual component data adapted to goods in the home mall, the method further includes:

responding to more commodity obtaining operations triggered by the MR glasses, and controlling to jump to a related home mall;

and receiving and displaying commodity recommendation carried out by the home shopping mall.

According to an aspect of the disclosed embodiments, a user representation generation system in real estate marketing is disclosed, the system comprising:

the system comprises a configuration request module, a configuration module and a display module, wherein the configuration request module is used for requesting component configuration for a virtual space through MR glasses, and the virtual space is a virtual reality space constructed by mapping of a marketed user type;

the server is used for responding to the component configuration requested by the MR glasses, controlling the MR glasses to be associated with a home mall and returning virtual component data adapted to commodities in the home mall;

the loading display module is used for loading the virtual component data on the MR glasses so that the corresponding virtual components are adaptive to the virtual space for display;

and the portrait capturing and generating module is used for capturing eye movement behaviors and generating a user portrait facing the house type and/or the home decoration.

According to an aspect of embodiments of the present disclosure, a computer program medium is disclosed, having computer readable instructions stored thereon, which, when executed by a processor of a computer, cause the computer to perform the method as described above.

In the embodiment of the disclosure, for a given house type of a real estate, firstly, component configuration is carried out on a corresponding virtual space request through MR glasses, a server responds to the MR glasses request to carry out component configuration, the MR glasses are controlled to be associated with a home mall and return virtual component data adaptive to commodities in the home mall, the virtual component data are loaded on the MR glasses, the corresponding virtual component is displayed in a self-adaptive virtual space, and finally, eye movement behavior capture is carried out, so that client preference can be captured in on-line house marketing, and a user portrait is generated facing the house type and/or the home decoration.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The above and other objects, features and advantages of the present disclosure will become more apparent by describing in detail exemplary embodiments thereof with reference to the attached drawings.

FIG. 1 is an architecture to which embodiments of the present disclosure are applied.

FIG. 2 is a block diagram illustrating an apparatus according to an example embodiment.

FIG. 3 illustrates a flow diagram of a user representation generation method in real estate marketing according to one embodiment of the present disclosure.

Fig. 4 shows a flowchart of steps for a server to control MR glasses to associate with a home mall and return virtual component data adapted to the home mall in response to component configuration requested by the MR glasses according to an embodiment of the present disclosure.

Fig. 5 is a flowchart illustrating steps of loading virtual component data on MR glasses such that a corresponding virtual component adapts to a virtual space for display according to another embodiment of the present disclosure.

FIG. 6 illustrates a flowchart showing steps for displaying virtual components corresponding to items in a virtual space overlay, according to one embodiment of the present disclosure.

FIG. 7 shows a flowchart of the steps of generating pose and pose for a virtual component to adapt to a virtual space, according to one embodiment of the present disclosure.

FIG. 8 shows a flowchart of the steps of performing eye movement capture, generating a user representation for a house type and/or home decoration according to an embodiment of the present disclosure.

Fig. 9 is a flowchart showing steps of performing attention statistics based on eye movement behavior information to generate user attention data as a user figure in house product marketing according to an embodiment of the present disclosure.

FIG. 10 shows a flow diagram of a user representation generation method in real estate marketing according to another embodiment of the present disclosure.

FIG. 11 provides a block diagram of a user representation generation system in real estate marketing.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these example embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted.

Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more example embodiments. In the following description, numerous specific details are provided to give a thorough understanding of example embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, steps, and so forth. In other instances, well-known structures, methods, implementations, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.

Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.

Referring to fig. 1, fig. 1 is an architecture applied in the embodiment of the present disclosure. The architecture may include MR glasses 11 and a server 12 that supports MR glasses 11 for user profile generation.

The MR glasses 11 are the control side for generating a user image, and are the main implementation body for capturing the interests and preferences of the user. In other words, many customers to which the present disclosure is directed capture user attention with their various operations initiated at the MR glasses, both to the premise-oriented user-type area and to the merchandise that may be placed therein, thereby generating a corresponding user representation.

The server 12 is used to provide the computing power for the control end, i.e. the MR glasses 11, to cooperate with implementing the response.

The MR glasses 11 will act as a control center, interact with the server 12, and control the generation of user images in the marketing of real estate with the support of the server 12.

FIG. 2 is a block diagram illustrating an apparatus according to an example embodiment. For example, the apparatus 200 is the smart glasses 11 in the architecture shown in fig. 1.

Referring to fig. 2, the apparatus 200 includes at least one component: a processing component 202, a memory 204, a power component 206, a multimedia component 208, an audio component 210, a sensor component 214, and a communication component 216.

The processing component 202 generally controls overall operation of the device 200, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations, among others. The processing component 202 includes at least one processor 218 to execute instructions to perform all or a portion of the steps of the methods described below. Further, the processing component 202 includes at least one module that facilitates interaction between the processing component 202 and other components. For example, the processing component 202 includes at least a multimedia module to facilitate interaction between the multimedia component 208 and the processing component 202.

The memory 204 is configured to store various types of data to support operations at the apparatus 200. Examples of such data include instructions for any application or method operating on the apparatus 200. The Memory 204 may be implemented by any type of volatile or non-volatile Memory device or combination thereof, such as Static Random Access Memory (SRAM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Erasable Programmable Read-Only Memory (EPROM), Programmable Read-Only Memory (PROM), Read-Only Memory (ROM), magnetic Memory, flash Memory, magnetic disk or optical disk. Also stored in memory 204 are one or more modules configured to be executed by the one or more processors 218 to perform all or a portion of the steps of any of the illustrated methods described below.

The power supply component 206 provides power to the various components of the device 200. The power components 206 include a power management system, at least one power source, and other components associated with generating, managing, and distributing power for the device 200.

The multimedia component 208 includes a screen that provides an output interface between the device 200 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a touch panel. If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes at least one touch sensor to sense touch, slide, and gesture on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. The screen further includes an Organic Light Emitting Display (OLED for short).

The audio component 210 is configured to output and/or input audio signals. For example, the audio component 210 may include a Microphone (MIC) configured to receive external audio signals when the apparatus 200 is in an operating mode, such as a call mode, a recording mode, a voice recognition mode, and the like. The received audio signals may further be stored in the memory 204 or transmitted via the communication component 216. In some embodiments, audio component 210 also includes a speaker for outputting audio signals.

The sensor assembly 214 includes at least one sensor for providing various aspects of status assessment for the device 200. For example, the sensor assembly 214 may detect an open/closed state of the device 200, the relative positioning of the components, the sensor assembly 214 may also detect a change in position of the device 200 or a component of the device 200, and a change in temperature of the device 200. In some embodiments, the sensor assembly 214 also includes a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 216 is configured to facilitate wired or wireless communication between the apparatus 200 and other devices. The device 200 may access a WIreless network based on a communication standard, such as WiFi (WIreless-Fidelity). In an exemplary embodiment, the communication component 216 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the Communication component 216 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, Infrared Data Association (IrDA) technology, Ultra Wideband (UWB) technology, bluetooth technology, and other technologies.

In an exemplary embodiment, the apparatus 200 is implemented by at least one Application Specific Integrated Circuit (ASIC), a digital signal processor, a digital signal processing device, a programmable logic device, a field programmable gate array, a controller, a microcontroller, a microprocessor, or other electronic components for performing the methods described below.

Referring to fig. 3, fig. 3 is a flowchart illustrating a user portrait generation method in real estate marketing according to an embodiment of the present disclosure.

In contrast, the user portrait generation method in the real estate marketing comprises the following steps:

step S210, component configuration is carried out for the virtual space request through the MR glasses, and the virtual space is a virtual reality space constructed by the mapping of the marketed user type.

Step S220, the server responds to the component configuration requested by the MR glasses, controls the MR glasses to be associated with the home mall and returns virtual component data adapted to commodities in the home mall.

Step S230, loading the virtual component data on the MR glasses, so that the corresponding virtual component is displayed in the adaptive virtual space.

Step S240, eye movement capturing is carried out, and a user portrait is generated facing the house type and/or the home decoration.

These 4 steps are described in detail below.

In step S210, it should be noted that, for the property marketing, the object is a property corresponding to a house type, and the virtual reality space of the MR glasses built for the property is a virtual space experienced by the customer for the property product, i.e. a house type of the property, and the selected home decoration.

For the constructed virtual space, the client requests the server to perform component configuration through the MR glasses. The component configuration is a virtual component for providing the finished home decoration commodities which can be selected for placing decoration for the virtual space. The virtual component of the commodity is the virtual existence of the real commodity, and the virtual component can be placed in a virtual space through MR glasses by a customer.

The virtual components of the commodity applicable to the virtual space are all configured by the client through the MR glasses, and the client can select the virtual space.

In step S220, the server associates a plurality of home shopping malls with the implementation of the virtual space and the component configuration in the MR glasses, and in order to respond to the component configuration request of the MR glasses, obtains the virtual components according to the commodities which can be provided by the associated home shopping malls and are suitable for the house type corresponding to the virtual space, and further returns corresponding virtual component data to the MR glasses.

Referring to fig. 4, fig. 4 is a flowchart illustrating steps of a server controlling MR glasses to associate with a home mall and return virtual component data adapted to the home mall in response to component configuration requested by the MR glasses according to an embodiment of the present disclosure. In the embodiment of the present disclosure, the step S220 of the server responding to the component configuration requested by the MR glasses, controlling the MR glasses to associate with the home mall and returning the virtual component data adapted to the home mall includes:

in step S221, the server receives a component configuration request initiated by the MR glasses.

And step S222, calling commodity information to the associated home shopping mall according to the component configuration request.

In step S223, virtual component data is generated based on the commodity information, and the virtual component data is returned to the MR glasses.

These steps are described in detail below.

In step S221, the server will receive a component configuration request initiated by the MR glasses as the MR glasses request component configuration for the currently built virtual space. The component configuration request indicates the type of the property house corresponding to the virtual space so that the party can return virtual component data to the MR glasses based thereon.

In step S222, the server interfaces with a plurality of home shopping malls, such as shopping malls built by external collaborators, and even the list of commodities provided by the home shopping malls. In other words, the server obtains the home decoration commodity information suitable for the house type corresponding to the virtual space from multiple parties. The commodity information describes home decoration commodities suitable for the house type of the house corresponding to the virtual space.

In step S223, the server generates corresponding virtual component data according to the commodity information, so as to return to the MR glasses, thereby providing home decoration commodities that can be placed on the marketed user type to the MR glasses, so that the user experiences and selects through the virtual space.

In step S230, for the MR glasses that receive the virtual component data returned by the server, the virtual component data is loaded, and adaptive display of the virtual component in the virtual space is realized through the loading.

The self-adaptive display of the virtual components in the virtual space means that the self-adaptive display is adapted to the virtual space to control the placing positions and the placing postures of the virtual components, and the virtual components are covered in the virtual space according to the placing positions and the placing postures, so that the effect that the commodities corresponding to the virtual components are applied to the house types corresponding to the virtual space is achieved.

It should be further noted that the virtual components displayed in the virtual space are overlaid and selected by the customer through the MR glasses. And as the server returns the virtual component data, the MR glasses correspondingly display icons which are related to the virtual space and can select the commodity and the corresponding virtual component, and then the virtual component is displayed in a manner of being adaptive to the virtual space.

Referring to fig. 5, fig. 5 is a flowchart illustrating steps of loading virtual device data on MR glasses so that corresponding virtual devices are adaptive to a virtual space for displaying according to another embodiment of the present disclosure. In this embodiment of the present disclosure, the step S230 of loading the virtual component data on the MR glasses to enable the corresponding virtual component to be displayed in the adaptive virtual space includes:

and step S231, loading the virtual component data through the MR glasses, and displaying icons of which the commodities can be selected and placed in the virtual space.

Step S232, responding to the gaze motion captured by the MR glasses, determining the selected placed commodity for the displayed icon.

In step S233, the virtual component corresponding to the commodity is displayed in the virtual space in an overlaid manner.

These steps are described in detail below.

In step S231, an icon for selecting a commodity to be placed is displayed facing the virtual space, and the icon is used to provide the customer with a commodity that can be selected to be simulated and placed in the virtual space. Since the virtual components are implemented as the main bodies of the products placed in the virtual space based on the correspondence between the products and the virtual components, the display of icons for selecting the products to be placed in the virtual space is also used to select the virtual components.

In step S232, the gaze motion of the customer is captured through the MR glasses to determine the goods of interest to the customer, i.e., the goods preference.

In step S233, the virtual components corresponding to the commodities are displayed in the virtual space in a covering manner, so as to achieve the purpose of simulating the home decoration effect of the commodities in the marketed property.

Referring to fig. 6, fig. 6 is a flowchart illustrating steps of displaying a virtual component corresponding to a commodity in a virtual space in an overlay manner according to an embodiment of the present disclosure. In this embodiment of the present disclosure, the step S233 of displaying the virtual component corresponding to the commodity in the virtual space in an overlaying manner includes:

in step S2331, a virtual component corresponding to the commodity is acquired from the virtual component data.

Step S2332, a placement position and a placement posture adapted to the virtual space are generated for the virtual component.

Step S2333, overlay the virtual component to the virtual space for display according to the placement position and the placement posture.

These steps are described in detail below.

In step S2332, the position and posture of the virtual component in the virtual space are determined, so as to position the virtual component in the virtual space.

Referring to fig. 7, fig. 7 shows a flowchart of the steps of generating a pose position and pose for a virtual component to adapt to a virtual space, according to one embodiment of the present disclosure. In this embodiment of the present disclosure, the step S2332 of generating a placing position and a placing posture of the adapted virtual space for the virtual component includes:

in step S23321, the relative position of the commodity corresponding to the virtual component in the current house type is determined in the presented user view field through the MR glasses.

Step S23322, calculating a coverage point in the user visual field for the virtual control according to the relative position, and obtaining the relative position from the coverage point to the eyeball.

Step S23323, generating a placement position of the virtual component in the virtual space according to the relative position, and acquiring a placement posture adapted to the virtual space and the placement position.

Determining the relative position of a commodity corresponding to the virtual component in the current house type for the user view field through MR glasses, and selecting a representative series of pre-covering points by taking the relative position as a reference; the relative distance of each pre-covered point to the eyeball is then calculated.

At this point, the most adjacent pre-covering point in the virtual control and the series of pre-covering points is calculated, the pre-covering point is used as the covering point of the virtual assembly, and the virtual control and the virtual space are accurately fused through the covering point.

And finally, calculating the relative distance from the coverage point to the eyeball for the virtual component, and covering the virtual control on the coverage point of the visual field of the user according to the placement position mapped by the relative distance.

In another embodiment of the present disclosure, before step S2333, the step S233 of displaying the virtual component corresponding to the commodity in the virtual space in an overlaying manner further includes:

the size of the selected commodity in the real environment is adapted, the size of the virtual component is trimmed, and the size of the virtual component in the virtual space is adapted through size trimming.

The size trimming executed by the virtual components further ensures the fusion between the virtual components and the virtual space, and the size of the virtual components is adapted in the display, so that the user experience is enhanced.

In step S240, for one MR experience, eye movement behavior information related to the displayed virtual component is captured through the MR glasses, and the eye movement behavior information reflects the attention of the customer to the commodity corresponding to the virtual component or the area where the commodity is located.

Based on the user portrait generated by the user facing house type and/or home decoration, data supplement and support are further carried out for describing user conditions.

Referring to FIG. 8, FIG. 8 shows a flowchart of the steps of performing eye movement capture, house type and/or home decoration oriented generation of a user representation, according to an embodiment of the present disclosure. In the embodiment of the present disclosure, the step S240 of capturing the eye movement and generating the user portrait for the house type and/or the home decoration includes:

step S241, capturing eye movement behaviors through MR glasses in the user experience of the virtual space and the commodities placed in the virtual space, and obtaining eye movement behavior information.

Step S242, with the area in the commodity or house type as the target, performing attention statistics according to the eye movement behavior information, and generating user attention data as the user portrait in the house property marketing.

The commodity or the area related to the eye movement behavior information is subjected to user attention statistics by taking the commodity or the area as a target, and then user attention data are generated. The user attention data describes the client's preferences and interests with respect to the house type and/or home decoration items, and therefore will provide a data supplement for a user representation consisting of only the client's underlying information.

Further, interfacing to a customer management system, on which basic information, attribution project information, etc. of the customer are stored, will supplement the generated user attention data for this purpose to further refine the user profile.

Referring to fig. 9, fig. 9 is a flowchart illustrating a step of generating user attention data as a user portrait in a real estate marketing by performing attention statistics according to eye movement behavior information with a target area in a placed commodity or a house type according to an embodiment of the present disclosure. In the embodiment of the present disclosure, the step S242 of performing attention statistics according to eye movement behavior information with a target of a placed commodity or an area in a house type, and generating user attention data as a user figure in a house property marketing includes:

step S2421, obtaining commodities or areas concerned in the user experience according to the eye movement behavior information;

step S2422, extracting reference dimension information corresponding to the concerned commodity or area from the eye movement behavior information;

step S2423, calculating the attention degree of the concerned commodity or the concerned area under the set dimension according to the reference dimension information, and generating data including the user attention degree;

step S2424, supplementing the user attention data to the user portrait data.

The dimensions involved in extracting the reference dimension information include, but are not limited to:

(1) gaze duration-when the gaze duration exceeds a threshold, indicating interest in the gazed area or item;

(2) review number-when the review number exceeds a threshold, indicating interest in the area or commodity being looked at;

(3) heart rate, blood pressure values-used to detect emotional fluctuation conditions generated to an area or commodity;

(4) pupil dilation, dilation action-to detect user interest in the area or commodity being looked at;

(5) the operation times, namely the operation times aiming at each item of a commodity, such as the size, the placing direction, the color and the like of a sofa and a tea table;

referring to fig. 10, fig. 10 is a flowchart illustrating a user representation generation method in real estate marketing according to another embodiment of the present disclosure. After step 220, the method for generating a user representation in real estate marketing further comprises:

and S310, responding to the more commodity obtaining operation triggered by the MR glasses, and controlling to jump to the associated home shopping mall.

And step S320, receiving and displaying commodity recommendation carried out by the home shopping mall.

Through the implementation of the step, the client can link to a home shopping mall and receive the pushed commodity recommendation while carrying out DIY home decoration in the experience of the client through the MR glasses.

Referring to fig. 11, according to an embodiment of the present disclosure, fig. 11 provides a user representation generation system in real estate marketing, including:

a configuration request module 410 for component configuration via MR glasses for virtual space request, the virtual space being a virtual reality space constructed by a marketed mapping of house types;

the server 420 is used for responding to the component configuration requested by the MR glasses, controlling the MR glasses to be associated with a home mall and returning virtual component data adapted to commodities of the home mall;

a loading display module 430, configured to load the virtual component data on the MR glasses, so that the corresponding virtual component is adaptive to the virtual space for display;

and the portrait capture generation module 440 is used for capturing eye movement behaviors and generating a user portrait facing the house type and/or the home decoration.

According to an embodiment of the present disclosure, the server 420, in response to the component configuration requested by the MR glasses, controls the MR glasses to associate with the home mall and returns virtual component data adapted to commodities in the home mall, including:

the server receives an MR glasses-initiated component configuration request;

According to an embodiment of the present disclosure, the loading and displaying module 430 loads the virtual component data on the MR glasses, so that the corresponding virtual component is adaptive to the virtual space for displaying, including:

Further, the displaying the virtual component corresponding to the commodity in the virtual space in an overlaying manner includes:

Further, the generating a placing position and a placing posture adapted to the virtual space for the virtual component includes:

According to one embodiment of the present disclosure, a representation capture generation module 440 performs eye movement capture, generates a user representation for a household and/or home, comprising:

According to an embodiment of the present disclosure, the method for generating the user attention data as the user portrait in the real estate marketing by targeting the area in the commodity or the house type to be placed and performing attention statistics according to the eye movement behavior information includes:

supplementing the user attention data to user portrait data.

According to one embodiment of the present disclosure, a user representation generation system in real estate marketing includes:

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.

In an exemplary embodiment of the present disclosure, there is also provided a computer program medium having stored thereon computer readable instructions which, when executed by a processor of a computer, cause the computer to perform the method described in the above method embodiment section.

According to an embodiment of the present disclosure, there is also provided a program product for implementing the method in the above method embodiment, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.

Moreover, although the steps of the methods of the present disclosure are depicted in the drawings in a particular order, this does not require or imply that the steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

Claims

1. A method for generating a user representation in real estate marketing, the method comprising:

2. The method of claim 1, wherein the server controls the MR glasses to associate with a home mall and return virtual component data adapted to goods in the home mall in response to the MR glasses requesting component configuration, comprising:

the server receives an MR glasses-initiated component configuration request;

3. The method according to claim 1, wherein the loading the virtual component data on the MR glasses so that the corresponding virtual component adapts to the virtual space for display comprises:

4. The method of claim 3, wherein the displaying the virtual component corresponding to the commodity in the virtual space in an overlay manner comprises:

5. The method of claim 4, wherein the generating a pose and pose for the virtual component that fits the virtual space comprises:

6. The method of claim 1, wherein said performing eye movement capture, house-style and/or home-style oriented generation of a user representation comprises:

7. The method of claim 6, wherein the generating the user attention data as the user figure in the real estate marketing by targeting the area in the commodity or the house type and performing attention statistics according to the eye movement behavior information comprises:

supplementing the user attention data to user portrait data.

8. The method of claim 1, wherein after the server controls the MR glasses to associate with a home mall and returns virtual component data adapted to goods of the home mall in response to the MR glasses requesting component configuration, the method further comprises:

9. A user representation generation system in real estate marketing, the system comprising:

10. A computer program medium having computer readable instructions stored thereon, which when executed by a processor of a computer, cause the computer to perform the method of any one of claims 1-8.