CN114363653B

CN114363653B - Interactive method, device, equipment and medium based on event live broadcast

Info

Publication number: CN114363653B
Application number: CN202210021835.XA
Authority: CN
Inventors: 张艳军; 武斌
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-01-10
Filing date: 2022-01-10
Publication date: 2023-03-24
Anticipated expiration: 2042-01-10
Also published as: CN114363653A

Abstract

The application provides an interaction method, device, equipment, computer readable storage medium and computer program product based on event live broadcast; the method comprises the following steps: displaying a first control in a live broadcast interactive interface of a target event; the first control is used for interacting with at least two camps which are confronted with each other in the target event, and the at least two camps respectively comprise at least one team member; responding to the touch operation aiming at the first control, determining target marketing for interaction, and displaying a second control; the target camp is one of the at least two camps, and the second control is used for at least displaying team member information of the target camp; in response to the target event ending and the first battle winning in the target event, a virtual reward earned for interactive operations of the target battle is acquired. Through the method and the device, the interactive mode of the live event can be enriched, and the user retention rate of the live event is further improved.

Description

Interaction method, device, equipment and medium based on live event

Technical Field

The present application relates to live broadcast technologies, and in particular, to an interaction method, apparatus, device, computer-readable storage medium, and computer program product based on live broadcast of events.

Background

Along with the rapid development of live broadcast trade, live broadcast of the event with sports event, game event as the main part receives spectator's liking extensively, spectator not only can watch the splendid match between the team member in the different battles of participating in the competition in live broadcast of the event, can also be based on participating in the battle or the team member carries out the interaction, chat, share the splendid moment and developments etc. if in live broadcast interactive region, however, this kind of interactive mode is more single, and is interesting not strong, and then influences live broadcast user retention rate of event.

Disclosure of Invention

The embodiment of the application provides an interaction method, device, equipment, computer readable storage medium and computer program product based on live event broadcasting, which can enrich the interaction mode of live event broadcasting and further improve the user retention rate of live event broadcasting.

The technical scheme of the embodiment of the application is realized as follows:

the embodiment of the application provides an interaction method based on event live broadcast, which comprises the following steps:

displaying a first control in a live broadcast interactive interface of a target event;

the first control is used for interacting with at least two camps which are confronted with each other in the target event, and the at least two camps respectively comprise at least one team member;

responding to the touch operation aiming at the first control, determining target marketing for interaction, and displaying a second control;

the target camp is one of the at least two camps, and the second control is used for at least displaying team member information of the target camp;

and in response to the target event ending and the target marketing winning in the target event, acquiring a virtual reward acquired for the interactive operation corresponding to the target marketing.

The embodiment of the application provides an interactive installation based on live in event, includes:

the first display module is used for displaying a first control in a live broadcast interaction interface of the target event;

the first control is used for interacting with at least two camps which are confronted with each other in the target event, and the at least two camps respectively comprise at least one player;

the second display module is used for responding to the touch operation aiming at the first control, determining the interactive target marketing and displaying the second control;

and the reward acquisition module is used for responding to the end of the target event and the winning of the target marketing in the target event and acquiring the virtual reward acquired by the interactive operation corresponding to the target marketing.

In the above scheme, the first display module is further configured to display a first control corresponding to each of the at least two camps; the second display module is further configured to determine that the interactive marketing is the target marketing in response to a touch operation for a first control corresponding to the target marketing in the at least two marketing; and responding to a release instruction aiming at the touch operation, and displaying a second control.

In the above scheme, the first display module is further configured to display, in a first style, a first control corresponding to each of the at least two camps; the first pattern is used for representing that a first control corresponding to each camp is in an available state; after determining the target marketing for the interaction, the apparatus further comprises: the third display module is used for displaying first controls corresponding to other camps except the target camps in the at least two camps in a second style; the second pattern is different from the first pattern and is used for representing that the first control corresponding to the other marketing is in a forbidden state.

In the foregoing solution, after determining that the target camps are interactive and displaying the second control, the apparatus further includes: the interaction execution module is used for responding to the touch operation aiming at the second control and displaying a third control for interacting the target marketing; and responding to the touch operation aiming at the third control, and executing interactive operation aiming at the target marketing.

In the above scheme, the interaction execution module is further configured to obtain a first virtual resource in an account associated with the current object and a second virtual resource consumed for executing the interaction operation; when the first virtual resource is not lower than the second virtual resource, executing interactive operation aiming at the target marketing; after the performing the interactive operation for the target marketing, the apparatus further comprises: the deduction prompt module is used for displaying resource deduction prompt information corresponding to the interactive operation; and the resource deduction prompt information is used for prompting that the second virtual resource consumed by executing the interactive operation is deducted from the account associated with the current object.

In the foregoing solution, the second display module is further configured to display, in response to the touch operation for the first control, marketing options corresponding to respective marketing services of the at least two marketing services, and sliding indication information for sliding the touch operation; based on the sliding indication information, responding to the area where the target marketing option of the at least two marketing systems slides to in response to the touch operation, and determining the interactive marketing system as the target marketing system; and responding to a release instruction aiming at the touch operation, and displaying a second control.

In the foregoing solution, after the displaying the second control, the apparatus further includes: the team member interaction module is used for responding to the touch operation aiming at the second control, displaying team member information of at least one team member included in the target marketing, and displaying a fourth control used for interacting each team member; when an interaction instruction aiming at a target member in the target lineup is triggered based on the fourth control, performing interaction operation on the target member; and displaying indication information for indicating that the target team member obtains the optimal popularity title in response to that the support rate of the target team member is highest when the target event is finished.

In the above scheme, the team member interaction module is further configured to display a fourth control of each team member in the target camp in a third style, where the third style represents that the fourth control is in an available state; after the interactive operation is performed on the target team member, the device further comprises: and the style switching module is used for acquiring the execution time of executing the interactive operation on the target team member, and controlling the display style of the fourth control of each team member in the target team member to be switched from the third style to a fourth style in a first time period after the execution time, wherein the fourth style represents that the corresponding fourth control is in a forbidden state.

In the foregoing solution, after the display style of the fourth control controlling each of the team members in the target lineup is switched from the third style to a fourth style, the apparatus further includes: a first interaction withdraw module for displaying an interaction withdraw control for withdrawing the interaction operation performed for the target team member; and when a triggering operation aiming at the interaction withdrawing control is received in a second time period after the execution time, withdrawing the interaction operation aiming at the target team member, and controlling the display style of the fourth control of each team member in the target team member to be restored to the third style from the fourth style.

In the foregoing solution, before the forward interactive operation is performed on the target team member, the apparatus further includes: the instruction receiving module is used for responding to a first trigger operation of a fourth control aiming at a target member in the target camp and receiving an interaction instruction aiming at the target member; after the interactive operation is performed on the target team member, the device further comprises: the second interaction withdrawing module is used for acquiring a trigger time corresponding to the first trigger operation, and displaying interaction switching prompt information when receiving a second trigger operation aiming at fourth controls of other members except the target team member in the target marketing in a third time period after the first trigger time; in response to the determination operation for the interaction prompt information, withdrawing the interaction operation performed for the target team member and performing an interaction operation on the other team members.

In the foregoing solution, before the displaying the indication information for indicating that the target team member obtains the optimal title of popularity, the apparatus further includes: the first indication information generation module is used for acquiring a graphic identifier of the target team member, a description text for describing that the target team member obtains the best popularity title, and an expression element for celebrating that the target team member obtains the best popularity title; carrying out fusion processing on the graphic identification, the description text and the expression elements to obtain fusion special effect elements, and using the fusion special effect elements as indication information for indicating the target team member to obtain the best popularity title; and the team member interaction module is also used for dynamically displaying the fusion special effect elements in the live broadcast interaction interface.

In the foregoing solution, before the displaying the indication information for indicating that the target team member obtains the optimal title of popularity, the apparatus further includes: the second indication information generation module is used for acquiring a graphic identifier of the target team member and a description image corresponding to a description text for describing that the target team member obtains the optimal popularity title; performing fusion processing based on the graphic identifier and the description image to obtain a fusion image; acquiring a first channel value of a color channel and a second channel value of a transparent channel of the fused image, and performing coding processing based on the first channel value and the second channel value to obtain a coding result of the fused image; and packaging the coding result according to a target format to obtain a video file taking the fusion image with preset transparency as a video frame image, and taking the video file as indication information for indicating the target team member to obtain the best popularity title.

In the above scheme, the team member interaction module is further configured to decapsulate the video file according to the target format, and decode a decapsulation result to obtain a channel value of a color channel and a channel value of a transparent channel of each frame of video frame image in the video file; and performing picture rendering on each frame of video frame image based on the channel value of the color channel and the channel value of the transparent channel to obtain a fusion image with a preset transparency, and displaying the fusion image in the live broadcast interactive interface.

In the scheme, the second indication information generation module is used for acquiring an expression element for celebrating the target team member to obtain the best popularity title and a mask image for controlling the position and transparency of the expression element for fusion; and fusing the graphic identification, the description image and the expression element through the mask image to obtain a fused image.

In the above scheme, the reward obtaining module is further configured to display posting prompt information in the live broadcast interactive interface; the posting prompt information is used for prompting that the virtual rewards corresponding to the interactive operation are stored in an account associated with the current object; the value of the virtual reward is positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to the target marketing support rate.

In the above scheme, the reward obtaining module is further configured to display a moving process of at least one virtual resource package corresponding to the interactive operation in the live broadcast interactive interface; in the moving process of displaying the at least one virtual resource package, responding to the trigger operation aiming at a target virtual resource package, and displaying the virtual reward in the target virtual resource package; the number of the retrievals of the target virtual resource package and the value of the virtual reward are positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to the target marketing support rate.

An embodiment of the present application provides an electronic device, including:

a memory for storing executable instructions;

and the processor is used for realizing the event live broadcast-based interaction method provided by the embodiment of the application when the executable instructions stored in the memory are executed.

The embodiment of the application provides a computer-readable storage medium, which stores executable instructions and is used for causing a processor to execute the executable instructions so as to realize the event live broadcast-based interaction method provided by the embodiment of the application.

The embodiment of the application provides a computer program product, which comprises a computer program or instructions, and when the computer program or the instructions are executed by a processor, the interaction method based on live event broadcasting provided by the embodiment of the application is realized.

The embodiment of the application has the following beneficial effects:

use this application embodiment, spectator is at the live broadcast in-process of vwatching target event, can carry out the interdynamic to a plurality of camps of participating in target event, if select the camps that support, or to supporting the interactive operation such as praise or give a gift of fond of execution of the camps of liking, and when the final victory of the camps of support, acquire the virtual reward of live broadcast platform because of supporting this camps and reward, the interactive mode has been enriched, interactive interest has been strengthened, be favorable to improving spectator's participation interactive enthusiasm, user information interaction diversified demand day by day has been satisfied, and then user's viscosity and survival rate can be improved.

Drawings

Fig. 1 is a schematic structural diagram of an interactive system 100 based on live event broadcasting according to an embodiment of the present application;

fig. 2 is a schematic structural diagram of an electronic device 500 according to an embodiment of the present disclosure;

fig. 3 is a schematic flowchart of an interaction method based on live event broadcasting according to an embodiment of the present application;

fig. 4 is a schematic diagram illustrating triggering of an interaction instruction according to an embodiment of the present disclosure;

fig. 5 is a schematic diagram illustrating triggering of an interaction instruction according to an embodiment of the present disclosure;

fig. 6 is a schematic diagram illustrating triggering of an interaction instruction according to an embodiment of the present disclosure;

FIG. 7 is a schematic diagram of an interaction provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of interaction provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of an interaction provided by an embodiment of the present application;

fig. 10 is a schematic flowchart of an interaction method based on live event broadcasting according to an embodiment of the present application;

FIG. 11 is a schematic diagram illustrating a display of an indication of the popularity best title provided by an embodiment of the present application;

fig. 12 is a schematic view illustrating playing of a video file according to an embodiment of the present application;

FIG. 13 is a schematic diagram illustrating a method for obtaining a virtual reward according to an embodiment of the present disclosure;

fig. 14 is a schematic diagram illustrating a display of a virtual bonus provided in an embodiment of the present application.

Detailed Description

In order to make the purpose, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the accompanying drawings, the described embodiments should not be considered as limiting the present application, and all other embodiments obtained by a person of ordinary skill in the art without making creative efforts fall within the protection scope of the present application.

In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.

In the description that follows, reference is made to the term "first \ second \ 8230," which merely distinguishes between similar objects and does not denote a particular ordering for the objects, and it is understood that "first \ second \ 8230," where permitted, may be interchanged in a particular order or sequence, to enable embodiments of the application described herein to be performed in an order other than that shown or described herein.

Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. The terminology used herein is for the purpose of describing embodiments of the present application only and is not intended to be limiting of the application.

Before further detailed description of the embodiments of the present application, terms and expressions referred to in the embodiments of the present application will be described, and the terms and expressions referred to in the embodiments of the present application will be used for the following explanation.

1) The terminal comprises a client and application programs running in the terminal and used for providing various services, such as a video playing client, a game client, a live broadcast client and the like.

2) In response to the condition or state indicating that the executed operation depends on, one or more of the executed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.

3) Live broadcasting refers to that a user watches videos on different live broadcasting platforms in real time through a network, the video content of the videos is generated or uploaded by a main broadcast in real time, and the user can communicate with the main broadcast in real time by sending messages such as barrage and comments, so that the method is a novel social network mode.

4) The event live broadcast refers to collecting event data of a broadcasting side through certain equipment, obtaining a transmittable video stream after a series of processing such as video coding and compression on the collected event data, and outputting the video stream to a watching user side for watching by audiences.

Referring to fig. 1, fig. 1 is a schematic structural diagram of an interactive system 100 based on live event broadcasting according to an embodiment of the present application, in order to support an exemplary application, terminals (exemplary terminals 400-1 and 400-2 are shown) are connected to a server 200 through a network 300, where the network 300 may be a wide area network or a local area network, or a combination of the two networks, and data transmission is implemented using a wireless link.

In practical applications, the terminal 400 may be various types of user terminals such as a smart phone, a tablet computer, a notebook computer, and the like, or may also be a desktop computer, a television, or a combination of any two or more of these data processing devices; the server 200 may be a single server configured to support various services, may also be configured as a server cluster, may also be a cloud server, and the like.

In practical application, the terminal is provided with a client, such as a video playing client, a game client, a live broadcast client and the like. When a spectator opens a client on a terminal to watch live broadcast of a target event (such as a certain sports event or a certain game event), the terminal generates and sends a live broadcast content acquisition request for acquiring the target event to the server 200; the server 200 is configured to determine and return, to the terminal, event live broadcast content (including battle content between different camps, explanation content of a main broadcast, interactive content of audiences, and the like) of a target event based on a live broadcast content acquisition request; the terminal displays the live broadcast content of the target event in a live broadcast interface of the target event and displays a first control in a live broadcast interactive interface of the target event; the first control is used for interacting with at least two camps which compete with each other in the target event, and each camp comprises at least one team member; responding to the touch operation aiming at the first control, determining the interactive target marketing, and displaying the second control; the target camp is one of the at least two camps, and the second control is used for at least displaying team member information of the target camp; responding to the end of the target event and the winning of the target camp in the target event, and acquiring a virtual reward acquired by the interactive operation aiming at the target camp; so, spectator is at the live broadcast in-process of vwatching target event, can carry out the interdynamic to the formation of participating in target event, if enjoy the formation of support and enjoy or give a gift virtual gift, and when the final victory of the formation of support, acquire the live broadcast platform because of supporting this formation of support virtual reward of reward, the interactive mode has been richened, interactive interest has been strengthened, be favorable to improving spectator's participation interactive enthusiasm, user information interactive diversified demand in the trend of the day has been satisfied, and then user's viscosity and retention rate can be improved.

Referring to fig. 2, fig. 2 is a schematic structural diagram of an electronic device 500 provided in the embodiment of the present application, in practical applications, the electronic device 500 may be the terminal or the server 200 in fig. 1, and the electronic device is taken as the terminal shown in fig. 1 as an example, so as to describe the electronic device implementing the video playing method in the embodiment of the present application. The electronic device 500 shown in fig. 2 includes: at least one processor 510, memory 550, at least one network interface 520, and a user interface 530. The various components in the electronic device 500 are coupled together by a bus system 540. It is understood that the bus system 540 is used to enable communications among the components. The bus system 540 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as bus system 540 in fig. 2.

The Processor 510 may be an integrated circuit chip having Signal processing capabilities, such as a general purpose Processor, a Digital Signal Processor (DSP), or other programmable logic device, discrete gate or transistor logic device, discrete hardware components, or the like, wherein the general purpose Processor may be a microprocessor or any conventional Processor, or the like.

The user interface 530 includes one or more output devices 531 enabling presentation of media content, including one or more speakers and/or one or more visual display screens. The user interface 530 also includes one or more input devices 532, including user interface components to facilitate user input, such as a keyboard, mouse, microphone, touch screen display, camera, other input buttons and controls.

The memory 550 may be removable, non-removable, or a combination thereof. Exemplary hardware devices include solid state memory, hard disk drives, optical disk drives, and the like. Memory 550 optionally includes one or more storage devices physically located remote from processor 510.

The memory 550 may comprise volatile memory or nonvolatile memory, and may also comprise both volatile and nonvolatile memory. The nonvolatile Memory may be a Read Only Memory (ROM), and the volatile Memory may be a Random Access Memory (RAM). The memory 550 described in embodiments herein is intended to comprise any suitable type of memory.

In some embodiments, memory 550 can store data to support various operations, examples of which include programs, modules, and data structures, or subsets or supersets thereof, as exemplified below.

An operating system 551 including system programs for processing various basic system services and performing hardware-related tasks, such as a framework layer, a core library layer, a driver layer, etc., for implementing various basic services and processing hardware-based tasks;

a network communication module 552 for communicating to other computing devices via one or more (wired or wireless) network interfaces 520, exemplary network interfaces 520 including: bluetooth, wireless compatibility authentication (WiFi), and Universal Serial Bus (USB), etc.;

a presentation module 553 for enabling presentation of information (e.g., a user interface for operating peripherals and displaying content and information) via one or more output devices 531 (e.g., a display screen, speakers, etc.) associated with the user interface 530;

an input processing module 554 to detect one or more user inputs or interactions from one of the one or more input devices 532 and to translate the detected inputs or interactions.

In some embodiments, the live event based interaction device provided by the embodiments of the present application may be implemented in software, and fig. 2 illustrates a live event based interaction device 555 stored in a memory 550, which may be software in the form of programs and plug-ins, and includes the following software modules: the first display module 5551, the second display module 5552, and the reward acquisition module 5553 are logical and thus may be arbitrarily combined or further divided according to the functions implemented, and the functions of the respective modules will be described below.

In other embodiments, the live game interaction apparatus provided in the embodiments of the present Application may be implemented in hardware, and for example, the live game interaction apparatus provided in the embodiments of the present Application may be a processor in the form of a hardware decoding processor, which is programmed to execute the live game interaction method provided in the embodiments of the present Application, for example, the processor in the form of the hardware decoding processor may employ one or more Application Specific Integrated Circuits (ASICs), DSPs, programmable Logic Devices (PLDs), complex Programmable Logic Devices (CPLDs), field Programmable Gate Arrays (FPGAs), or other electronic components.

In some embodiments, the terminal or the server may implement the event live broadcast-based interaction method provided by the embodiment of the present application by running a computer program. For example, the computer program may be a native program or a software module in an operating system; the Application program may be a local (Native) Application program (APP), that is, a program that needs to be installed in an operating system to run, such as a live APP or an instant messaging APP; or may be an applet, i.e. a program that can be run only by downloading it to the browser environment; but also an applet that can be embedded into any APP. In general, the computer programs described above may be any form of application, module or plug-in.

Based on the above description of the interactive system based on live event broadcasting provided in the embodiment of the present application, the following description describes the interactive method based on live event broadcasting provided in the embodiment of the present application, and in actual implementation, the method may be implemented by the terminal or the server 200 shown in fig. 1 alone, or may be implemented by cooperation of the terminal and the server 200 shown in fig. 1. Next, with reference to fig. 1 and fig. 3, fig. 3 is a schematic flow chart of the interaction method based on live event broadcasting provided in the embodiment of the present application, and a description is given by taking as an example that the terminal shown in fig. 1 separately implements the interaction method based on live event broadcasting provided in the embodiment of the present application.

Step 101: and the terminal displays and displays the first control in a live broadcast interactive interface of the target event.

The first control is used for interacting with at least two lineups which are mutually confronted in the target event, and each lineup comprises at least one team member.

Here, the terminal is provided with a client, such as a video playing client, a game client, a live broadcast client, and the like. When a spectator opens a client on a terminal to watch live broadcast of a target event (such as a certain sports event or a certain game event), the terminal displays fighting content of a battle room for fighting or fighting in the target event and explanation content of a main broadcast for the target event in a live broadcast interface; in addition to displaying the interactive content of audiences, a first control used for interacting at least two camps participating in the target event is displayed in the live broadcast interactive interface; wherein at least two lineups participating in the target event compete against each other in the target event and each lineup comprises at least one team member.

Step 102: and responding to the touch operation aiming at the first control, determining the interactive target marketing, and displaying the second control.

The target camp is one of at least two camps participating in the target event, and the second control is used for at least displaying team member information of the target camp.

In some embodiments, the terminal may display the first control by: displaying a first control corresponding to each of at least two camps; correspondingly, the terminal can respond to the touch operation aiming at the first control in the following modes, determine the interactive target marketing and display the second control: responding to touch operation of a first control corresponding to target marketing in at least two marketing systems, determining the interactive marketing system as the target marketing system, and executing interactive operation on the target marketing system; and responding to a release instruction aiming at the touch operation, and displaying a second control.

Here, the first control corresponds to each of the target events, that is, one first control corresponds to one of the target events, for example, when there are a first and a second opposing arrays in the target event, the first and the second arrays both correspond to the first control, here, in the process of the multiple array opposing, when a user touches the first control corresponding to a certain array, the array corresponding to the touched first control can be determined as the target array for interaction, and an interactive operation is performed on the target array, where the interactive operation can be regarded as a forward interactive operation, so-called forward interactive operation is a supporting operation on the target array, for example, a praise or a present virtual gift, etc., and a supporting rate for the target array can be increased.

Referring to fig. 4, fig. 4 is a control display schematic diagram provided in the embodiment of the present application, a first control 401 corresponding to a triggerable camp a and a first control 402 corresponding to a camp B are directly displayed in a live broadcast interaction interface of a target event, when a user touches the first control 401, the camp a can be used as a target camp for interaction, an interaction operation is performed on the camp a, and when the user releases the touch operation on the first control 401, a second control 403 can be presented in the live broadcast interaction interface; therefore, the first control aiming at each marketing is directly displayed in the live broadcast interactive interface, once a user touches the first control, the marketing corresponding to the touched first control can be interacted, the operation path is short, and the interaction efficiency is improved; in addition, still can present the second control that is used for looking over interactive detail, just show team member information of target formation or team member information of other formations through touch-control second control, avoid team member information to reside in the extra screen that the screen brought and occupy, improve the screen and show the utilization ratio.

In some embodiments, the terminal may display the first control corresponding to each of the at least two camps by: displaying a first control corresponding to each of at least two camps by adopting a first style; wherein the first pattern is used for representing that the first control is in an available state; after the interactive target marketing is determined, displaying first controls corresponding to other marketing except the target marketing in the at least two marketing by adopting a second mode; the second style is different from the first style and is used for representing that the first control corresponding to other marketing is in a forbidden state.

Here, when independently displaying the first control corresponding to each camp in the live broadcast interactive interface, before the user selects the camp to be supported, the first control of each camp is in an available state, for example, before selecting the first camp to be supported, the first control corresponding to the first camp and the first control corresponding to the second camp are both in an available state to select the camp to be supported, after selecting the first camp to be supported, the state of the first control of the second camp not selected to be supported is changed from the available state to a forbidden state, so as to avoid supporting two camps in the same competition. It should be noted that, in practical applications, the same user may also support both camps in the same event, and in this case, the first control of each camps may be in an available state all the time.

In some embodiments, the terminal may further determine a target camp for interaction in response to the touch operation for the first control, and display the second control, as follows: responding to touch operation aiming at the first control, and displaying marketing options corresponding to each of at least two marketing; responding to the touch operation and sliding to the region where the marketing option of the target marketing in at least two marketing systems is located, and determining the interactive marketing system as the target marketing system; and responding to a release instruction aiming at the touch operation, and displaying a second control.

Here, the first control corresponds to a target event, that is, one target event corresponds to one first control, and the first control is an interaction entry for interacting with a plurality of camps (for example, a first camps and a second camps) that compete with each other in the target event. The region of formation option place can be the same with the shared space region of formation option, partial coincidence or cover completely, before touch-control operation slides to formation option place region and after, the display style of formation option can be different, if before touch-control operation slides to the formation option place region of target formation, the formation option of target formation is shown to the grey scale, when touch-control operation slides to the formation option place region of target formation, highlight and enlarge the formation option of showing target formation, of course, still can adopt the change of other different display styles difference target formation option of formation, this application embodiment does not prescribe a limit to specific display style.

Referring to fig. 5, fig. 5 is a schematic control display diagram provided in the embodiment of the present application, a first control 501 corresponding to a target event is presented in a live broadcast interaction interface of the target event, when a user touches (e.g., slides) the first control 501, a terminal, in response to the touch operation, displays marketing options for each marketing selected by the user, such as a marketing option 502 corresponding to marketing a and a marketing option 503 corresponding to marketing B, when the user slides the touch operation to a region where the marketing option 502 is located, determines marketing a as a target marketing for interaction, and when the user releases the touch operation, displays a second control 504; therefore, the first control which is associated with a plurality of marketing at the same time is displayed in the live broadcast interactive interface, the number of controls used for interaction and resident in the live broadcast interactive interface can be reduced, and the space utilization rate is improved.

In some embodiments, when the camp options of each camp selected by the user are displayed, the sliding indication information for sliding the touch operation, such as "slide select your supported camp", is also displayed, and when the user slides the touch operation to the region where the camp option 502 corresponding to camp a is located according to the sliding indication information, camp a can be determined as the target camp for interaction; after the target marketing is determined, release indication information for releasing the touch operation can be displayed, and the second control can be displayed after the touch operation is released according to the release indication information; therefore, the guiding information of the operation mode is provided, the operation guidance can be provided for the user, and the user experience is improved.

In some embodiments, after displaying the second control, the terminal may further display a third control for interacting with the target camp in response to a trigger operation for the second control; and responding to the triggering operation of the third control, and executing the interactive operation aiming at the target marketing.

The second control is used for checking the interaction details of each camp, responding to triggering operation (such as clicking, double clicking, sliding and the like) aiming at the second control, displaying interaction detail information aiming at the target camp, such as team member information of each team member in the target camp, and a third control used for further interacting the target camp, and executing interaction operation aiming at the target camp based on the third control; in addition, when the user triggers the second control, the interactive detail information of other camps participating in the target event can be realized, such as the team member information of each team member in other camps.

Referring to fig. 6, fig. 6 is a display schematic diagram of a control provided in the embodiment of the present application, a second control 601 is displayed in a live broadcast interaction interface of a target event, when a user triggers the second control 601, a terminal may display interaction detail information, such as interaction details of a target camp and team member information of each team member in the target camp, through a popup window or a detail page suspended on the live broadcast interaction interface, and a third control 602 that interacts with the target camp. In practical application, the interactive detail information of other camps except the target camp can be presented, for example, the interactive detail of other camps and the team member information of each team member in other camps can be displayed, and the third control 603 for interacting with other camps can be displayed.

In some embodiments, the terminal may perform the interactive operation for the target campsite by: acquiring a first virtual resource in an account associated with a current object and a second virtual resource consumed for executing interactive operation; when the first virtual resource is not lower than the second virtual resource, executing interactive operation aiming at the target marketing; after the interactive operation is executed on the target marketing, the resource deduction prompt information corresponding to the interactive operation can be displayed; and the resource deduction prompt information is used for prompting that the second virtual resource consumed by executing the interactive operation is deducted from the account associated with the current object.

Here, when the interactive operation of the audience on the target camp is to present a virtual gift, because the virtual gift needs to be consumed for presenting, if the current object triggers the third control corresponding to the target camp, the terminal determines whether the account associated with the current object has a virtual gift to be presented, or determines whether the virtual resource in the account is sufficient to perform the interactive operation (i.e., to present the virtual gift), and when it is determined that the account associated with the current object has the virtual gift to be presented, or the virtual resource in the account is sufficient to perform the interactive operation, the terminal receives an interactive instruction for the target camp to perform the interactive operation, i.e., to present the virtual gift to the target camp, and after the interactive operation is performed for the target camp, resource deduction prompt information for prompting that the second virtual resource consumed by performing the interactive operation has been deducted from the account associated with the current object is displayed.

In practical applications, the value of the second virtual resource consumed for performing the interactive operation and the contribution rate to the target marketing support are in a positive correlation relationship, that is, the more the second virtual resource consumed, the higher the contribution rate to the target marketing support.

In some embodiments, after the terminal displays the second control, the terminal may further display, in response to a touch operation for the second control, team member information of at least one team member included in the target camp, and a fourth control for interacting with the team members; responding to an interaction instruction aiming at a target member in the target one-time camp triggered based on the fourth control, and executing interaction operation on the target member; and displaying indication information for indicating the target team member to obtain the optimal name of the popularity in response to that the support rate of the target team member is highest at the end of the target event.

Here, when the game at the game station ends, the team member with the highest support rate will obtain the best popularity title, and the indication information carrying the title may be displayed in the live interactive interface, such as dynamically displayed in a special effect style as shown in fig. 8), or may be displayed on a personal homepage in the game station.

In some embodiments, the terminal may display a fourth control for interacting with the team members by: displaying fourth controls corresponding to all crews in the target formation by adopting a third style, wherein the third style represents that the corresponding fourth controls are in an available state; correspondingly, after the terminal executes the interactive operation on the target team member, the execution time of executing the interactive operation on the target team member is obtained, the display style of the fourth control of each team member in the target team member is controlled to be switched from the third style to the fourth style within the target time period after the execution time, and the fourth style represents that the corresponding fourth control is in a forbidden state.

Here, in one game, once a user selects a supported play, the user can only perform interactive operations (supporting operations such as praise, giving a virtual gift, and the like) on the players in the play, and cannot support the players in the opposite play any more. For example, after the user selects and supports the camp A, only the interactive operation can be performed on the team members in the camp A, but the interactive operation cannot be performed on the team members in the camp B, so that the fourth control of each team member in other camp except the target camp at the display position is displayed in a fourth mode; furthermore, in order to maintain balance of event interaction, the frequency or number of times of performing interaction operations by players is limited, such as performing only one forward interaction operation (e.g., praise) on a player within 15 minutes.

For example, referring to fig. 7, fig. 7 is an interaction schematic diagram provided in the embodiment of the present application, where a target camp includes a team member a, a team member B, a team member C, a team member D, and a team member E, assuming that an interaction operation (e.g., a praise) can be performed only once for a team member in a first time period (which may be set, for example, to 15 minutes), before the interaction operation is performed, fourth controls of the 5 team members are displayed in a third style (e.g., highlighted) and in an available state, when a viewer clicks on the fourth control corresponding to the team member a, the terminal performs the interaction operation on the team member a in response to the click operation, and in the next 15 minutes, the fourth controls of the 5 team members are displayed in a fourth style (e.g., in gray scale), that the fourth controls of the 5 team members are changed from an available state to a disabled state; of course, after 15 minutes, the display style of the fourth control capable of controlling the 5 players is restored from the fourth style to the third style, that is, the fourth control capable of controlling the 5 players is changed from the disabled state to the available state, so that the viewers can reselect the supported players.

In some embodiments, after the display style of the fourth control of each team member in the terminal control target team member is switched from the third style to the fourth style, an interaction withdrawing control can be further displayed, and the interaction withdrawing control is used for withdrawing the interaction operation performed on the target team member; and when the triggering operation aiming at the interaction withdrawing control is received in a target time period after the execution time, withdrawing the interaction operation aiming at the target team member, and controlling the display style of the fourth control of each team member in the target team to be restored to the third style from the fourth style.

For example, referring to fig. 8, fig. 8 is an interaction diagram provided in this embodiment of the present application, in consideration that an interactive operation can only be performed on one team member within a preset time period, a target team member includes a team member a, a team member B, a team member C, a team member D, and a team member E, before performing the interactive operation, the fourth control of the 5 team members is displayed in a third style (e.g., highlighted) (i.e., in an available state), after performing the interactive operation on the team member a, the interactive withdrawal control 801 is displayed, and during a next second time period (which may be set, e.g., set to 5 minutes), the fourth control of the 5 team members is displayed in a fourth style (e.g., highlighted) (i.e., the fourth control of the 5 team members is controlled to be changed from the available state to a disabled state), if a trigger operation for the interactive withdrawal control 801 is received within the next 5 minutes, the interactive operation performed on the team member a is withdrawn, and the display style for controlling the fourth control of the 5 team members to be changed from the fourth style to the third style, i.e., controlling the display style of the available state to be changed to the disabled state for the audience to be selected; therefore, the interactive operation for the target team member can be cancelled in the target time after the interactive operation (praise) is performed on the target team member through the interactive withdrawing control, the interactive operation is performed on other team members, the interactive diversity is enriched, and the user experience is improved.

In some embodiments, before the terminal performs the forward interactive operation on the target team member, the terminal may receive an interactive instruction for the target team member in response to a first trigger operation for a fourth control of the target team member in the target team camp; after the interactive operation is performed on the target team member, acquiring a trigger time corresponding to the first trigger operation, and displaying interactive switching prompt information when a second trigger operation aiming at a fourth control of other members except the target team member in the target camp is received in a third time period after the first trigger time; and in response to the determination operation for the interaction prompt information, withdrawing the interaction operation performed for the target team member and performing the interaction operation for other team members.

And the interactive switching prompt message is used for prompting that the interactive operation executed by the target team member is withdrawn and the interactive operation is executed on other team members. For example, after the target team member is approved, if the fourth control corresponding to the other team member is clicked within a third time period (e.g., 3 minutes), the interaction switching prompt information is displayed, and when the determination operation for the interaction switching prompt information is received, the forward interaction operation for the target team member can be switched to the forward interaction operation for the other member, that is, the forward interaction operation performed for the target team member is withdrawn, and the forward interaction operation is performed for the other team member.

Referring to fig. 9, fig. 9 is an interaction schematic diagram provided in this embodiment of the application, and taking the example that the first team work includes a team member a, a team member B, a team member C, a team member D, and a team member E, after the audience clicks the fourth control 901 of the team member a to perform an interaction operation on the team member a, in a next third time period (which may be set, for example, to 5 minutes), if the audience clicks the fourth control 902 of the team member B, a display such as "whether to determine to switch the support team member a to the support team member B? "the interactive switching prompt information 903, and the determination button and the cancel button corresponding to the interactive switching prompt information, when the audience clicks the determination button, the terminal can receive the determination operation for the interactive switching prompt information, and in response to the determination operation, control the switching from the support team member a to the support team member B, if the approval operation for the team member a is withdrawn, and execute the approval operation for the team member B; therefore, the interactive operation for the target team member can be cancelled in the target time after the target team member is approved by the interactive switching prompt information, the interactive operation is executed on other team members by the change, the interactive diversity is enriched, and the user experience is improved.

In some embodiments, before presenting the indication information for indicating that the target team member obtains the optimal title of popularity, the terminal may obtain the indication information by: acquiring a graphic identifier of a target team member, a description text for describing the target team member to obtain the best popularity title, and an expression element for celebrating the target team member to obtain the best popularity title; carrying out fusion processing on the graphic identification, the description text and the expression elements to obtain fusion special effect elements, and using the fusion special effect elements as indicating information for indicating a target team member to obtain the best popularity title; correspondingly, the terminal can display the indication information for indicating the target team member to obtain the optimal name of the popularity in the following way: and dynamically displaying the fusion special effect elements in a live broadcast interactive interface.

As shown in fig. 11, a process of moving the fused special effect element in the live broadcast interactive interface is shown, for example, a bounce process of the fused special effect element in the live broadcast interactive interface is shown; or, displaying the process that the fusion special effect element moves along the target track of the corresponding target pattern in the live broadcast interactive interface. In addition, the fusion special effect element can be displayed on the personal homepage of the audience and the target team member.

In some embodiments, before the terminal displays the indication information for indicating the target team member to obtain the optimal title of the popularity, the terminal may further obtain the indication information by: acquiring a graphic identifier of a target team member and a description image corresponding to a description text for describing that the target team member obtains the optimal popularity title; performing fusion processing based on the graphic identification and the description image to obtain a fusion image; acquiring a first channel value of a color channel and a second channel value of a transparent channel of the fused image, and performing coding processing based on the first channel value and the second channel value to obtain a coding result of the fused image; and packaging the coding result according to the target format to obtain a video file taking the fusion image with the preset transparency as a video frame image, and taking the video file as indicating information for indicating a target team member to obtain the best name of the popularity.

The generated video file is a special effect material for indicating the target team member to obtain the optimal popularity title. The process of displaying the indication information for indicating the target team member to obtain the best name of the popularity is a process of displaying a special effect material and a process of playing the generated video file to display a frame of video frame image in the picture, and the video frame image in the video file is a fusion image with certain transparency (determined by an alpha value) and is divided into the following two parts: one part is an image formed by first channel values (such as RGB values) of the fused image, and the other part is an image formed by second channel values (alpha values) of transparent channels of the fused image; therefore, the fact that the indication information for indicating the target team member to obtain the optimal name of the popularity is to show the fusion image generated by rendering the two partial images is substantial.

In some embodiments, the terminal may present the indication information for indicating that the target team member obtains the optimal title of popularity by: decapsulating the video file according to the target format, and decoding a decapsulation processing result to obtain a channel value of a color channel and a channel value of a transparent channel of each frame of video frame image in the video file; and performing picture rendering on each frame of video frame image based on the channel value of the color channel and the channel value of the transparent channel to obtain a fusion image with a preset transparency, and displaying the fusion image in a live broadcast interactive interface.

Here, when playing a video file, the generated video file may be played through a special effect component (e.g., a vap special effect component), for example, the video file is decapsulated according to a target format (e.g., an MP4 format), and a result of the decapsulation is decoded to obtain a channel value (RGB value) of a color channel and a channel value (alpha value) of a transparent channel of each frame of video frame image in the video file; and performing picture rendering on each frame of video frame image based on the channel value (RGB value) of the color channel and the channel value (alpha value) of the transparent channel to obtain a fused image with a preset transparency, and displaying the fused image in a live broadcast interactive interface.

In some embodiments, the terminal may perform fusion processing based on the graphic identifier and the description image to obtain a fused image as follows: obtaining expression elements for celebrating a target team member to obtain the best popularity title and a mask image for controlling the position and transparency of the expression elements for fusion; and carrying out fusion processing on the graphic identification, the description image and the expression element through the mask image to obtain a fusion image.

In practical application, when personalized expression elements (such as expression elements for celebrating a target team member to obtain the best name of the mood) need to be fused in the indication information (the special effect material or the video file), the personalized expression elements and a mask image for controlling the fusion position and transparency of the expression elements need to be supplemented during image fusion, the graphic identification, the description image and the personalized expression elements of the target team member are fused through the mask image to obtain a fused image, and a corresponding video file is generated based on the fused image according to the mode; in addition, during rendering, not only the channel value (such as RGB value) of the color channel and the channel value (alpha value) of the transparent channel of each video frame image are superimposed according to the above contents, but also the mask image corresponding to the personalized expression element is superimposed, thereby realizing the fusion special effect in which the personalized expression element is fused in the displayed indication information.

Through the mode, the displayed picture in the indication information for indicating the target team member to obtain the optimal name of the popularity has certain transparency, the display mode of the special effect elements is enriched, and the user experience is improved.

Step 103: and acquiring the virtual reward obtained by the interactive operation aiming at the target camp in response to the target camp ending and the target camp winning in the target camp.

In some embodiments, the terminal may obtain the virtual reward by: displaying posting prompt information in a live broadcast interactive interface; the system comprises a target object, a posting prompt message and a virtual reward module, wherein the posting prompt message is used for prompting that the virtual reward obtained by the interactive operation executed on the target marketing is stored in an account associated with the current object; the value of the virtual reward is positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following: interaction level and contribution degree to target marketing support rate.

In some embodiments, the terminal may obtain the virtual reward by: displaying the moving process of at least one virtual resource package corresponding to the interactive operation in a live broadcast interactive interface; in the moving process of displaying at least one virtual resource package, responding to the trigger operation aiming at the target virtual resource package, and displaying the virtual reward in the picked target virtual resource package; the number of the picking times of the target virtual resource package and the value of the virtual reward are positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to target marketing support rate.

Here, the virtual reward can directly enter the account associated with the current object, and can also be obtained in a red envelope grabbing manner. For example, as shown in fig. 14, when the self-supported camp wins in the game of the game battle, the live interactive interface dynamically displays the red pack (i.e., the virtual resource pack) in a red pack rain manner, so as to award the virtual reward in the red pack to all users supporting the camp, that is, all users supporting the camp can obtain the virtual reward in a red pack robbing manner.

The virtual awards can be virtual items, virtual gifts and the like, the virtual items can be used in games, and the virtual gifts can be selected to be sent to the camps supported by the virtual items. The method comprises the steps that the number of times of picking up virtual rewards and the value of the virtual rewards are positively correlated with interactive parameters of a current object for supported marketing, when a spectator clicks a virtual resource package, a terminal sends an acquisition request of the virtual gifts to a server, a plurality of virtual rewards of different types or different values are stored in a virtual gift pool of the server, and the virtual rewards are numbered, wherein in general, the high-value virtual rewards are fewer, the low-value virtual rewards are more, and the probability that each virtual reward is drawn is equal; the server determines interaction parameters such as the interaction level of the current object or the contribution degree to the marketing support rate based on the user identifier carried in the acquisition request, the higher the interaction level or the contribution degree to the marketing support rate is, the more the virtual gift extraction times are, for example, the number of virtual rewards which can be extracted by n-level users is 0.5 × n, and accordingly, the acquisition probability of the high-value virtual gift is increased.

It will be appreciated that in some embodiments, data relating to the account, level of interaction, degree of contribution, etc. associated with the current subject may be subject to user approval or consent when the embodiments of the present application are applied to a particular product or technology, and that collection, use and processing of the relevant data may be subject to relevant laws and regulations and standards in relevant countries and regions.

By the mode, in the event live broadcast interaction interface, the interactivity between the spectators and the event battle can be improved through the mode of spectator group battle, the spectators can also participate in the event deeply, and the interactivity is improved; the best players are selected through interactive modes such as praise and gift giving, a task system is set for audiences, and the method can be combined with an interactive playing method of live broadcast events, so that interactivity is further improved, and the interaction is more interesting; through awarding or presenting virtual gifts to the formation of supporting liking to when the final victory of the formation of supporting, acquire the live broadcast platform because of supporting this formation of camping and the virtual reward of reward, richened interactive mode, strengthened interactive interest, be favorable to improving spectator's participation interactive enthusiasm, satisfied the demand that user information interaction diversified day by day, and then can improve user's viscosity and survival rate.

Next, an exemplary application of the embodiment of the present application in a practical application scenario will be described. By taking the target event as a game event and the first and second camps as examples, the interactive method based on live broadcast of the event provided by the embodiment of the present application is explained. Referring to fig. 7, fig. 7 is a schematic flowchart of an interaction method based on live event broadcasting according to an embodiment of the present application, taking support of a first marketing as an example, the method includes:

step 201: and the terminal displays first controls corresponding to the first marketing and the second marketing respectively in a live broadcast interactive interface of the game event.

Wherein, first formation and second formation are confronted each other in this game match, and first formation and second formation include a plurality of members respectively. A user enters a live broadcast room of the game event, two first controls which can be selected to support camp are displayed on a live broadcast interaction interface (such as the lower part of the live broadcast room), and the user can select one supported camp.

Step 202: and responding to the triggering operation of the first control for the first marketing, determining the first marketing as the interactive target marketing, and displaying the second control.

Here, after the user selects the supported target marketing, a second control for checking the interaction details corresponding to the first marketing and the second marketing is precipitated in the live broadcast interaction interface, so that the data condition supported by each marketing is checked through the second control.

Step 203: and responding to the triggering operation of the second control, and displaying a third control for interacting with each team member and a fourth control for interacting with each team member.

Here, when the user triggers the second control, the terminal responds to the triggering operation, and displays interaction detail information of each camp in a popup or suspension interface manner, such as a supporting rate of the first camp, a supporting rate of the second camp, a supporting rate of each team member in the first camp and the second camp, and the like, and an interaction entry for interaction, such as a third control for interacting with the first camp, a third control for interacting with the second camp, and a fourth control for interacting with each team member in each camp; because the user selects the interactive target camp as the first camp, the corresponding controls of different display modes can be adopted, such as a third control corresponding to the first camp and a fourth control corresponding to each team member in the first camp which are highlighted (indicated to be available), and a third control corresponding to the second camp and a fourth control corresponding to each team member in the second camp which are gray-scale displayed (indicated to be unavailable). Through the third control, the user can give a virtual gift to the supported marketing or approve the support, and the value support rate of the supported marketing is improved; through the fourth control, the user can approve the support for the supported team members of the business.

Step 204: and in the process of competing the first camp and the second camp, responding to an interaction instruction aiming at the first camp triggered based on the third control element, and executing an interaction operation on the first camp.

For example, when the user triggers the third control corresponding to the first camp burst, the terminal may receive an interaction instruction for the first camp burst, and execute an interaction operation on the first camp burst in response to the interaction instruction, where the interaction operation is a forward interaction operation, the forward interaction operation is a support operation for the first camp burst, such as a praise or a virtual gift presentation, and the support rate for the first camp burst can be increased.

In one game, once a user selects a supported camp, the user cannot support other camps any more, if the user triggers the third control corresponding to the first camp to support the first camp, the user cannot support the second camp in the game, the third control for the second camp can be controlled to enter a forbidden state at the moment, and after the game is finished, the third control for the second camp is controlled to be switched from the forbidden state to an available state so that the user can reselect the supported camp.

Step 205: and responding to an interaction instruction which is triggered based on the fourth control and aims at a target team member in the first camp, and executing interaction operation on the target team member.

Here, in one game, once a user selects a supported camp, the user can only perform interactive operations (supporting operations such as a praise, giving a virtual gift, and the like) on the players in the camp, and cannot support the players in the camp. For example, after the user selects to support the first camp, only the interactive operation can be performed on the team members in the first camp, but not on the team members in the second camp.

In practical applications, in order to maintain balance of event interaction, the execution frequency of the interaction operations of the team members or the execution times within a target time period may be limited, for example, only one interaction operation (e.g., one approval) may be performed on one team member within 15 minutes; and in order to improve the flexibility of interaction, in a target time period (within 5 minutes or less or within 15 minutes and the like) after one interactive operation is performed on one team member, the interactive operation performed on the team member can be withdrawn, and the interactive operation performed on other team members in the same camp can be performed.

Step 206: when the game event is finished, whether the support rate of the target team member is the highest is judged.

Here, it is determined whether the support rate of the target team member supported by the current object is the highest by counting the support rates of the members in the first and second camps, and when the support rate of the target team member is the highest, step 207 is executed; otherwise, step 208 is performed.

Step 207: and displaying indication information for indicating the target team member to obtain the optimal popularity title.

Step 208: and displaying the indication information for indicating other members with the highest support rate to obtain the best popularity title.

Here, when the game in the game bureau is finished, the team member with the highest support rate will obtain the popularity optimal title, and the indication information carrying the title may be displayed in the live interactive interface, for example, dynamically displayed in a special effect style as shown in fig. 11).

Taking the target team member obtaining the optimal popularity title as an example, the special effect material for instructing the target team member to obtain the optimal popularity title can be generated as follows: performing fusion processing on the head portrait of the target team member with the highest support rate (namely the graph identifier) and the description image corresponding to the description text for describing that the target team member obtains the best popularity title to obtain a fusion image; determining a first channel value (such as an RGB value) of a color channel and a second channel value (an alpha value) of a transparent channel of the fused image, and performing encoding processing based on the first channel value and the second channel value to obtain an encoding result of the fused image; and packaging the encoding result according to a target format (such as an MP4 format) to generate a video file (such as an MP4 file) corresponding to the target format, wherein the video file is used as indication information for indicating a target team member to obtain the optimal title of the popularity, and the video file is a special effect material for indicating the target team member to obtain the optimal title of the popularity.

The process of displaying the indication information for indicating the target team member to obtain the best popularity title is a process of playing the generated video file to display a frame of video frame image in the picture, and the video frame image in the video file is a fusion image with certain transparency (determined by an alpha value) and is divided into the following two parts: one part is an image formed by first channel values (such as RGB values) of the fused image, and the other part is an image formed by second channel values (alpha values) of transparent channels of the fused image; therefore, the fact that the indication information for indicating the target team member to obtain the optimal name of the popularity is to show the fusion image generated by rendering the two partial images is substantial.

When playing a video file, the video file generated as described above may be played through a special effect component (e.g., a vap special effect component), referring to fig. 12, where fig. 12 is a schematic view of playing a video file provided in an embodiment of the present application, and the method includes: in step 301, decapsulating the video file according to the target format (e.g., MP4 format), and in step 302, decoding the decapsulated result to obtain a channel value (RGB value) of the color channel and a channel value (alpha value) of the transparent channel of each frame of video frame image in the video file; in step 303, for each frame of video image, performing image rendering based on the channel value (RGB value) of the color channel and the channel value (alpha value) of the transparent channel to obtain a fused image with a preset transparency, and displaying the fused image in a live broadcast interactive interface.

Step 209: when the game event is over, whether the first battle wins is judged.

Here, when the first play eventually wins the gaming event, step 210 is performed; otherwise, ending the flow.

Step 210: and acquiring the virtual reward obtained by the interactive operation of the first marketing.

For example, when a supported camp wins in the game of the game battle, the live broadcast interactive interface dynamically displays the red pack (i.e. the virtual resource pack) in a red pack rain mode so as to award the virtual reward in the red pack to all users supporting the camp, that is, all users supporting the camp can obtain the virtual reward in a red pack robbing mode.

Referring to fig. 13, fig. 13 is a schematic diagram of a method for acquiring a virtual reward provided in an embodiment of the present application, where the method includes: in step 401, the server sends the fighting result to the terminal corresponding to the audience participating in the interaction; in step 402, after receiving the fighting results, each spectator side terminal displays different effects according to different fighting results, and displays the special red-covered rain effect when the supported marketing wins; in step 403, the terminal sends an acquisition request of the virtual gift to the server in response to a click operation for the target red envelope; in step 404, the server determines the interaction parameters of the current object based on the user identifier carried in the acquisition request, and determines the virtual reward adapted to the interaction parameters; in step 405, the server returns the virtual reward adapted to the interaction parameter to the terminal for displaying, for example, the virtual reward is displayed in a red pack rain manner as shown in fig. 14, where fig. 14 is a schematic display diagram of the virtual reward provided in the embodiment of the present application.

The virtual reward in the red envelope can be a virtual item, a virtual gift and the like, wherein the virtual item can be used in the game, and the virtual gift can be selected to be sent to the camp supported by the virtual item. The number of the red packet drawing times and the value of the virtual reward are positively correlated with the interactive parameters of the current object for the supported marketing, and the interactive parameters comprise at least one of the following parameters: interaction level and contribution degree to the array supporting rate. In step 404, a plurality of different types or different values of virtual rewards are stored in the virtual gift pool of the server, and the virtual rewards are numbered, wherein in general, the high value virtual rewards are less, and the low value virtual rewards are more, wherein the probability of each virtual reward being drawn is equal; the server determines interaction parameters such as the interaction level of the current object or the contribution degree to the marketing support rate based on the user identifier carried in the acquisition request, the higher the interaction level or the contribution degree to the marketing support rate is, the more the virtual gift extraction times are, for example, the number of virtual rewards which can be extracted by n-level users is 0.5 × n, and accordingly, the acquisition probability of the high-value virtual gift is increased.

By the mode, in the event live broadcast interaction interface, the interactivity between the spectators and the event battle can be improved through the mode of spectator group battle, the spectators can also participate in the event deeply, and the interactivity is improved; the best players are selected through the interaction modes of praise, gift giving and the like, a task system is set for the audience, and the method can be combined with the interactive playing method of the live broadcast event, so that the interactivity is further improved, and the interaction is more interesting; through awarding or presenting virtual gifts to the formation of supporting liking to when the final victory of the formation of supporting, acquire the live broadcast platform because of supporting this formation of camping and the virtual reward of reward, richened interactive mode, strengthened interactive interest, be favorable to improving spectator's participation interactive enthusiasm, satisfied the demand that user information interaction diversified day by day, and then can improve user's viscosity and survival rate.

Continuing with the exemplary structure of the live event based interaction device 555 provided by the embodiment of the present application as a software module, in some embodiments, the software module stored in the live event based interaction device 555 in the memory 550 of fig. 2 may include: the first display module 5551 is configured to display a first control in a live broadcast interactive interface of a target event; the first control is used for interacting with at least two camps which are confronted with each other in the target event, and the at least two camps respectively comprise at least one team member; a second display module 5552, configured to determine, in response to the touch operation for the first control, a target formation for performing interaction and display a second control; the target camp is one of the at least two camps, and the second control is used for at least displaying player information of the target camp; the reward obtaining module 5553 is configured to, in response to that the target event is ended and the target camp wins the target event, obtain a virtual reward obtained for an interactive operation corresponding to the target camp.

In some embodiments, the first display module is further configured to display a first control corresponding to each of the at least two camps; the second display module is further configured to determine that the interactive marketing is the target marketing in response to a touch operation for a first control corresponding to the target marketing in the at least two marketing; and responding to a release instruction aiming at the touch operation, and displaying a second control.

In the above scheme, the first display module is further configured to display, in a first style, a first control corresponding to each of the at least two camps; the first pattern is used for representing that the first control corresponding to each marketing is in an available state; after determining the target marketing for the interaction, the apparatus further comprises: the third display module is used for displaying first controls corresponding to other camps except the target camps in the at least two camps in a second style; the second pattern is different from the first pattern and is used for representing that the first control corresponding to the other marketing is in a forbidden state.

In the foregoing solution, after determining that the target camps are interactive and displaying the second control, the apparatus further includes: the interactive execution module is used for responding to the touch operation aiming at the second control and displaying a third control for interacting the target marketing; and responding to the touch operation aiming at the third control, and executing interactive operation aiming at the target marketing.

In some embodiments, the interaction execution module is further configured to acquire a first virtual resource in an account associated with the current object and a second virtual resource consumed for executing the forward interaction operation; when the first virtual resource is not lower than the second virtual resource, executing interactive operation aiming at the target marketing; after the interactive operation is performed on the target marketing, the apparatus further comprises: the deduction prompt module is used for displaying resource deduction prompt information corresponding to the interactive operation; and the resource deduction prompt information is used for prompting that the second virtual resource consumed by executing the interactive operation is deducted from the account associated with the current object.

In some embodiments, the second display module is further configured to display, in response to a touch operation for the first control, marketing options corresponding to respective marketing in the at least two marketing systems, and sliding indication information for sliding the touch operation; based on the sliding indication information, responding to the area where the target marketing option of the at least two marketing systems slides to in response to the touch operation, and determining the interactive marketing system as the target marketing system; and responding to a release instruction aiming at the touch operation, and displaying a second control.

In some embodiments, after the displaying the second control, the apparatus further comprises: the team member interaction module is used for responding to the touch operation aiming at the second control, displaying team member information of at least one team member included in the target camp and a fourth control used for interacting the team members; when an interaction instruction aiming at a target member in the target lineup is triggered based on the fourth control, performing interaction operation on the target member; and displaying indication information for indicating the target team member to obtain the optimal popularity title in response to that the support rate of the target team member is highest at the end of the target event.

In some embodiments, the player interaction module is further configured to display a fourth control of each player in the target lineup in a third style, where the third style represents that the fourth control is in a usable state; after the performing the interactive operation on the target team member, the apparatus further comprises: and the style switching module is used for acquiring the execution time of executing the interactive operation on the target team member, and controlling the display style of the fourth control of each team member in the target team member to be switched from the third style to a fourth style in a first time period after the execution time, wherein the fourth style represents that the corresponding fourth control is in a forbidden state.

In some embodiments, after the display style of the fourth control controlling each of the team members in the target lineup is switched from the third style to a fourth style, the apparatus further comprises: a first interaction withdraw module for displaying an interaction withdraw control for withdrawing the interaction operation performed for the target team member; and when a triggering operation aiming at the interaction withdrawing control is received in a second time period after the execution time, withdrawing the interaction operation aiming at the target team member, and controlling the display style of the fourth control of each team member in the target team member to be restored to the third style from the fourth style.

In some embodiments, prior to said performing an interactive operation on said target player, said apparatus further comprises: the instruction receiving module is used for responding to a first trigger operation of a fourth control aiming at a target member in the target camp and receiving an interaction instruction aiming at the target member; after the performing the interactive operation on the target team member, the apparatus further comprises: the second interaction withdrawing module is used for acquiring a trigger time corresponding to the first trigger operation, and displaying interaction switching prompt information when receiving a second trigger operation aiming at fourth controls of other members except the target team member in the target marketing in a third time period after the first trigger time; in response to the determination operation for the interaction prompt information, withdrawing the interaction operation performed for the target team member and performing an interaction operation on the other team members.

In some embodiments, before presenting the indication information for indicating that the target team member obtains the optimal popularity title, the apparatus further comprises: the first indication information generation module is used for acquiring a graphic identifier of the target team member, a description text for describing that the target team member obtains the best popularity title, and an expression element for celebrating that the target team member obtains the best popularity title; carrying out fusion processing on the graphic identification, the description text and the expression elements to obtain fusion special effect elements, and using the fusion special effect elements as indication information for indicating the target team member to obtain the best popularity title; and the team member interaction module is also used for dynamically displaying the fusion special effect elements in the live broadcast interaction interface.

In some embodiments, before presenting the indication information for indicating that the target team member obtains the optimal popularity title, the apparatus further comprises: the second indication information generation module is used for acquiring a graphic identifier of the target team member and a description image corresponding to a description text for describing that the target team member obtains the optimal popularity title; performing fusion processing based on the graphic identifier and the description image to obtain a fusion image; acquiring a first channel value of a color channel and a second channel value of a transparent channel of the fused image, and performing coding processing based on the first channel value and the second channel value to obtain a coding result of the fused image; and packaging the coding result according to a target format to obtain a video file taking the fusion image with preset transparency as a video frame image, and taking the video file as indication information for indicating the target team member to obtain the best name of the popularity.

In some embodiments, the team member interaction module is further configured to perform decapsulation processing on the video file according to the target format, and decode a decapsulation processing result to obtain a channel value of a color channel and a channel value of a transparent channel of each frame of video frame image in the video file; and performing picture rendering on each frame of video frame image based on the channel value of the color channel and the channel value of the transparent channel to obtain a fusion image with a preset transparency, and displaying the fusion image in the live broadcast interactive interface.

In some embodiments, the second indication information generating module is configured to obtain an expression element for celebrating the target team member to obtain a best popularity title, and a mask image for controlling a position and a transparency at which the expression element is fused; and fusing the graphic identification, the description image and the expression element through the mask image to obtain a fused image.

In some embodiments, the reward obtaining module is further configured to display an account entry prompt message in the live broadcast interactive interface; the posting prompt message is used for prompting that the virtual reward corresponding to the interaction operation is stored in an account associated with the current object; the value of the virtual reward is positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to the target marketing support rate.

In some embodiments, the reward obtaining module is further configured to display, in the live broadcast interaction interface, a moving process of at least one virtual resource package corresponding to the interaction operation; in the moving process of displaying the at least one virtual resource package, responding to the trigger operation aiming at a target virtual resource package, and displaying the virtual reward in the target virtual resource package; the number of the retrievals of the target virtual resource package and the value of the virtual reward are positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to the target marketing support rate.

Embodiments of the present application provide a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the live event based interaction method described in the embodiment of the present application.

Embodiments of the present application provide a computer-readable storage medium storing executable instructions, which when executed by a processor, cause the processor to perform the live event based interaction method provided by embodiments of the present application, for example, the method shown in fig. 3.

In some embodiments, the computer-readable storage medium may be memory such as FRAM, ROM, PROM, EPROM, EEPROM, flash, magnetic surface memory, optical disk, or CD-ROM; or may be various devices including one or any combination of the above memories.

In some embodiments, executable instructions may be written in any form of programming language (including compiled or interpreted languages), in the form of programs, software modules, scripts or code, and may be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.

By way of example, executable instructions may correspond, but do not necessarily have to correspond, to files in a file system, and may be stored in a portion of a file that holds other programs or data, such as in one or more scripts in a hypertext Markup Language (HTML) document, in a single file dedicated to the program in question, or in multiple coordinated files (e.g., files that store one or more modules, sub-programs, or portions of code).

By way of example, executable instructions may be deployed to be executed on one computing device or on multiple computing devices at one site or distributed across multiple sites and interconnected by a communication network.

The above description is only an example of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, and improvement made within the spirit and scope of the present application are included in the protection scope of the present application.

Claims

1. An interaction method based on event live broadcast is characterized by comprising the following steps:

responding to that the support rate of a target team member is highest when the target event is finished, and displaying indication information for indicating the target team member to obtain the optimal popularity title, wherein the target team member is the team member in the target team camp determined to be interacted with;

and in response to the target event ending and the target marketing winning in the target event, acquiring a virtual reward acquired by interactive operation aiming at the target marketing.

2. The method of claim 1, wherein the displaying the first control comprises:

displaying a first control corresponding to each of the at least two camps;

the responding to the touch operation aiming at the first control, determining the interactive target marketing and displaying the second control, and the method comprises the following steps:

responding to touch operation of a first control corresponding to a target camp in the at least two camps, determining the interactive camp as the target camp, and executing interactive operation on the target camp;

and responding to a release instruction aiming at the touch operation, and displaying a second control.

3. The method of claim 2, wherein said displaying a first control corresponding to each of the at least two camps comprises:

displaying a first control corresponding to each of the at least two camps by adopting a first style;

the first pattern is used for representing that a first control corresponding to each camp is in an available state;

after determining the target marketing for the interaction, the method further comprises:

displaying first controls corresponding to other camps except the target camps in the at least two camps by adopting a second style;

the second pattern is different from the first pattern and is used for representing that the first control corresponding to the other marketing is in a forbidden state.

4. The method of claim 1, wherein after the displaying the second control, the method further comprises:

responding to the trigger operation aiming at the second control, and displaying a third control for interacting the target marketing;

and responding to the triggering operation of the third control, and executing an interactive operation aiming at the target marketing.

5. The method of claim 4, wherein said performing an interactive operation with respect to said target formation comprises:

acquiring a first virtual resource in an account associated with a current object and a second virtual resource consumed for executing the interactive operation;

when the first virtual resource is not lower than the second virtual resource, executing interactive operation aiming at the target marketing;

after the performing the interactive operation for the target lineup, the method further comprises:

displaying resource deduction prompt information corresponding to the interactive operation;

and the resource deduction prompt information is used for prompting that the second virtual resource consumed by executing the interactive operation is deducted from the account associated with the current object.

6. The method of claim 1, wherein the determining a target lineup for interaction and displaying a second control in response to the touch operation for the first control comprises:

responding to the touch operation aiming at the first control, and displaying marketing options corresponding to each of the at least two marketing systems;

responding to the touch operation and sliding to the region where the marketing option of the target marketing in the at least two marketing systems is located, and determining the interactive marketing as the target marketing;

7. The method of claim 1, wherein after the displaying the second control, the method further comprises:

responding to the touch operation of the second control, and displaying team member information of at least one team member included in the target camp and a fourth control for interacting the team members;

and responding to an interaction instruction aiming at a target member in the target formation triggered based on the fourth control, and executing interaction operation on the target member.

8. The method of claim 7, wherein said displaying a fourth control for interacting with each of said team members comprises:

displaying a fourth control corresponding to each team member in the target lineup by adopting a third style, wherein the third style represents that the fourth control is in an available state;

after the performing the interactive operation on the target team member, the method further comprises:

and acquiring an execution time for executing the interactive operation on the target team member, and controlling the display style of the fourth control of each team member in the target team member to be switched from the third style to a fourth style in a first time period after the execution time, wherein the fourth style represents that the fourth control is in a forbidden state.

9. The method of claim 8, wherein after the display style of the fourth control controlling each of the team members in the target lineup is switched from the third style to a fourth style, the method further comprises:

displaying an interaction recall control for recalling the interaction operations performed for the target team member;

and when a triggering operation aiming at the interaction withdrawing control is received in a second time period after the execution time, withdrawing the interaction operation aiming at the target team member, and controlling the display style of the fourth control of each team member in the target team member to be restored to the third style from the fourth style.

10. The method of claim 7, wherein prior to performing the interactive operation on the target player, the method further comprises:

receiving an interaction instruction for a target team member in the target lineup in response to a first trigger operation of a fourth control for the target team member;

acquiring a trigger time corresponding to the first trigger operation, and displaying interaction switching prompt information when a second trigger operation aiming at fourth controls of other team members except the target team member in the target camp is received in a third time period after the trigger time;

in response to a determination operation for the interactive switching prompt message, withdrawing the interactive operation performed for the target team member and performing an interactive operation on the other team members.

11. The method of claim 1, wherein prior to presenting the indication for indicating the target team member to obtain the optimal title of popularity, the method further comprises:

acquiring a graphic identifier of the target team member, a description text for describing the target team member to obtain the best popularity title, and an expression element for celebrating the target team member to obtain the best popularity title;

carrying out fusion processing on the graphic identification, the description text and the expression elements to obtain fusion special effect elements, and using the fusion special effect elements as indication information for indicating the target team member to obtain the best popularity title;

the display is used for indicating the target team member to obtain the indication information of the optimal popularity scale, and comprises the following steps:

and dynamically displaying the fusion special effect elements in the live broadcast interactive interface.

12. The method of claim 1, wherein prior to presenting the indication for indicating the target team member to obtain the optimal title of popularity, the method further comprises:

acquiring a graphic identifier of the target team member and a description image corresponding to a description text for describing that the target team member obtains the optimal popularity title;

performing fusion processing based on the graphic identifier and the description image to obtain a fusion image;

acquiring a first channel value of a color channel and a second channel value of a transparent channel of the fused image, and performing coding processing based on the first channel value and the second channel value to obtain a coding result of the fused image;

and packaging the coding result according to a target format to obtain a video file taking the fusion image with preset transparency as a video frame image, and taking the video file as indication information for indicating the target team member to obtain the best name of the popularity.

13. The method of claim 12, wherein said presenting instructional information for instructing said target team member to obtain a best title of popularity comprises:

decapsulating the video file according to the target format, and decoding a decapsulation result to obtain a channel value of a color channel and a channel value of a transparent channel of each frame of video frame image in the video file;

and performing picture rendering on each frame of video frame image based on the channel value of the color channel and the channel value of the transparent channel to obtain a fusion image with a preset transparency, and displaying the fusion image in the live broadcast interactive interface.

14. The method of claim 12, wherein performing a fusion process based on the graphical identifier and the descriptive image to obtain a fused image comprises:

obtaining an expression element for celebrating the target team member to obtain the best popularity title and a mask image for controlling the position and the transparency of the expression element for fusion;

and fusing the graphic identification, the description image and the expression element through the mask image to obtain a fused image.

15. The method of claim 1, wherein said obtaining a virtual reward earned for interactive operation of the target lineup comprises:

displaying posting prompt information in the live broadcast interactive interface, wherein the posting prompt information is used for prompting that the virtual rewards corresponding to the interactive operation are stored in an account associated with the current object;

wherein the value of the virtual reward is positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following: interaction level and contribution degree to the target marketing support rate.

16. The method of claim 1, wherein the obtaining of the virtual reward earned for the interactive operation of the target lineup comprises:

displaying a moving process of at least one virtual resource package corresponding to the interactive operation in the live broadcast interactive interface;

in the moving process of displaying the at least one virtual resource package, responding to the trigger operation aiming at a target virtual resource package, and displaying the virtual reward in the target virtual resource package;

the number of times of picking up the target virtual resource package and the value of the virtual reward are positively correlated with the interaction parameters of the current object, and the interaction parameters comprise at least one of the following parameters: interaction level and contribution degree to the target marketing support rate.

17. An interactive device based on live competition, which is characterized in that the device comprises:

the second display module is used for responding to the touch operation aiming at the first control, determining target marketing for interaction and displaying the second control;

the second display module is further used for responding to that the support rate of the target team member is highest when the target event is finished, and displaying indication information for indicating the target team member to obtain the optimal popularity title; wherein the target team member is the team member in the target team member determined to perform interaction;

and the reward acquisition module is used for responding to the end of the target event and the winning of the target marketing in the target event and acquiring the virtual reward acquired by the interactive operation aiming at the target marketing.

18. An electronic device, comprising:

a memory for storing executable instructions;

a processor configured to implement the live event based interaction method of any one of claims 1 to 16 when executing the executable instructions stored in the memory.

19. A computer-readable storage medium having stored thereon executable instructions for, when executed by a processor, implementing the live event based interaction method of any of claims 1 to 16.